Performance Marketing Insights: Berlin 2014 by Existem Events

PLATINUM SPONSORS

Mobile shopping 2014 the rise of the omniconsumer Mobile shoppers shop more. Smartphones and tablets don't threaten the high street. They strengthen it. Mobile belongs at the heart of an integrated retail experience.

46%

use a smartphone to look for product inspiration

29%

make purchases via their mobile

After using a smartphone in store

20%

22%

Buy online instead

left the store and purchased from another store

20%

change their mind about buying at all

19%

buy the product from the store they are in

What retailers can do

buy on their mobile there and then

Click and collect

47%

turn to their smartphone to compare prices to make sure they get the best deal Free instore Wi-Fi Mobile optimised website

Out of stock ordering

Join us in Saal A at 2.45pm on 24 June. Our CEO, Matthias Stadelmeyer will be talking about how mobile behaviour is creating new opportunities for online and offline retailers. Or you can visit us in the Knowledge Zone.

WE L C OM E to

BER LIN

Berlin Cathedral by Berthold Werner

Time for the Community to Shine A recent article on PerformanceIN dissected affiliate marketing’s incredible 20year mainstream history. During those early years back in 1995, I dabbled with a number of early affiliate programmes, hacking together websites at home that essentially subsidised my University years and also enabled me to experience many corners of the world while updating those sites via sporadically frequented internet cafés. After returning to the UK a search for others working in affiliate marketing led to a dead end. Declining a job offer from the corporate world of Tesco, I brushed off my rusty coding and design skills to create the first incarnation of affiliates4u, a forum of smart internet professionals, which has since evolved into the PerformanceIN you see today. Affiliates4u was a community of like-minded individuals who helped shape today’s industry. That community was the voice of the industry in its embryonic stage of existence. Often selfregulated, they challenged best practice, adware use, encouraged transparency, confronted networks and shared knowledge and experiences. As performance marketing continues to evolve, one element of affiliate heritage remains the same, one that is possibly unique in Digital Marketing. How do we continue to revolve our business around relationships? Collaboration remains key as an

industry driver, yet many outside of the channel are still struggling to understand its intricacies and heritage. As the current managing director of vouchercloud, I attend events outside of our niche where I am continually shocked at the lack of understanding of our incredible multi-billion Euro industry. This must change, and it is our duty as a community to facilitate this. In 2007 we set out to bring together key influencers at our first ever affiliate marketing conference. These days, although my role at vouchercloud now limits my involvement at the show, Sarah, Chris and the brilliant team at PerformanceIN continue to put together world class conferences that connect and bring together the very best minds in our business from around the Globe. Our industry today is vastly different to that of 20, or even three, years ago. We continue to knock on the door of opportunity, embracing innovative new technologies and solutions where ‘performance’ is embedded often unknowingly into their very core. We all work in an exciting, dynamic and ever-evolving industry. I am proud to be a part of it and urge you to consider how you and your role can continue to shape our growth and encourage the sense of community that helped get us to where we are today.

Matthew Wood, Founder & Chair

European Performance Marketing in all its glory As the first Performance Marketing Insights branded event to hit mainland Europe, the trendy city of Berlin will play host to European Performance marketing in all its glory. The largest European performance marketing conference will represent a mix of 'performance' strategies and insights across the forty presentations and panel debates identifying today's performance metrics, including traditional affiliate marketing models, social engagement, display advertising, lead generation, email marketing and much more. Once again the conference will bring together a truly international audience from the leading agencies, new technologies, brands, publishers and networks to participate in wall to wall features and networking opportunities across performance marketing. In just two days you will build new relationships, strengthen existing ones and take away learnings of such scale that you will be unable to argue against the value and diversity of performance marketing. It would be impossible to continue growing our conferences and ensure you have the best possible experience without the support of our sponsors, exhibitors and speakers. I would like to take this opportunity to thank zanox, Tradedoubler, affilinet, Commission

Junction, Kwanko, VIP Response, Flipit, Ingenious Technologies, Sociomantic, Webgains, Linkdex, Public Ideas, RetailMeNot, TrialPay, vouchercloud, belboon, Matomy, YeahMobi, Yieldr, Biglight and every exhibitor on our floor and of course our speakers who invest their time to guarantee real value in our agenda. My passionate team at PerformanceIN consistently ensure that our European conference is more intelligent, classier and relevant year on year. All of us here want you to generate actual measureable return on investment via the level of conversations and the lessons you learn here.Â I urge each one of you to take advantage of every opportunity we have created, enjoy the two days and make the most of Europeâ&#x20AC;&#x2122;s biggest performance marketing conference.

Sarah Parsonage, Managing Director

win a high definition

Join the winning team and take part in the CJ world cup. Pit your table football skills against the Commission Junction team and be in with the chance to win a high definition TV to watch the rest of the world cup in style.

Join us: Stand 14 @CJUKNetwork

@CJDENetwork

uk.cj.com

de.cj.com

+44 (0)20 8785 5870

+49 (0)89 665479-30

cj_uk_sales@cj.com

sales.de@cj.com

Publishers I Advertisers I Partners

Your Free Event App Use the official Performance Marketing Insights app to maximise your time on site. You can download the app for Android or iOS by searching for ‘Performance Marketing Insights’ in your phone’s app store.

Features Include: • Connect with fellow attendees. • Meet our sponsors and exhibitors. • Request and set up on-site meetings. • View the full interactive conference agenda. • Create your own mini agenda and sync with your phone’s calendar. • Learn about our speakers. • Integrate with your LinkedIn, Twitter and Facebook profile. • Leave feedback.

Don't Forget to Leave Feedback Tell us what would you like to see in 2015.

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INside Performance Advertising PerformanceIN.com | @PerformanceIN

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Quarterly reports: Gain insider insight in the hottest topcs in performance marketing today, from the top industry pioneers.

Q3 report coming soon – visit PerformanceIN for more information. Get informed and get involved. The European Advertiser Survey 2014 is now open – visit http://is.gd/pisurvey to complete the survey today.

Got something to say? If you have insights to share, email roundtables@performancein.com

Visit PerformanceIN.com today for:

Find out more:

• Breaking Performance Marketing News

To share news or contribute to PerformanceIN contact: content@performancein.com +44 (0) 117 203 3012

• Guest Editorial & Thought Leadership from Industry Experts • C-level Q&As from Startups and Established Companies • Dedicated Guides, Reports, White Papers and Surveys • Industry Job Listings • Emerging Market Coverage

Engage with a truely digital audience and exand your client base: advertising@performancein.com +44 (0) 117 203 3113

•

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advertiser

• • •

advertiser

The art of performance marketing

S PONSO R S

Download the App Download your free Performance Marketing Insights app now

Sponsors

tradedoubler.com | @Tradedoubler_UK | The Knowledge Zone

Connect and grow with Tradedoubler Every day, 2,000 advertisers, including some of the world’s biggest brands depend on Tradedoubler’s performance marketing platform to extend their online reach, engage new customers and boost sales.

PLATINUM

In 2013 that decision earned advertisers a collective €3bn in incremental sales revenue.

Tradedoubler offers advertisers access to:

• A high quality international network of 140,000 publishers across 30 countries

– This helps advertisers to expand easily into markets where they do not have a physical presence

• A state-of-the-art technology platform – This runs and manages programmes and maps the entire customer journey across online, mobile web and app channels, with real-time monitoring and reporting

If you would like to learn more about the latest trends in performance marketing, and recent innovations such as our new mobile in-app tracking feature, come and visit us in The Tradedoubler Knowledge Zone

– The platform is available to larger clients and digital agencies as a Software-as-a-Service solution

• Extensive strategic and in-market expertise – Used to advise on, create and implement campaigns, this intelligence is complemented by vertical expertise in travel, fashion, health & beauty, retail, electronic consumer goods, finance and telecoms

Advertisers pay only for results

Download the Performance Marketing Insights app for full company profiles

zanox.com | @zanox | Stand #30

Sponsors

zanox zanox.com | @zanox | #30

ZANOX AG is owned by Axel Springer SE, with a shareholding of 52.5%, and by the Swiss PubliGroupe AG with 47.5%. For further information, see: www. zanox.de.

Available on the App Store and Google Play

PLATINUM

zanox is the leading performance advertising network in Germany and Europe. With over 600 employees across the globe, the zanox Group comprising the companies, zanox, Affiliate Window, M4N, metrigo and eprofessional - supports companies from all industries and of all sizes in the effective marketing of products and services on the internet. With zanox's transaction-linked business model, advertisers only pay for the measurable success of their online advertising activities. Over 4,300 advertisers bank on the zanox global publisher network. With the zanox marketplace, zanox connects advertisers and their agencies with publishers,thereby providing them with opportunities for the monetisation of their traffic. zanox stands for customer service with industry expertise, the highest standards of technology and security, as well as the swift and transparent payment of its partners. The zanox Group has its headquarters in Berlin and has branches in Germany, England, France, Spain, Italy, Sweden, Switzerland, the Netherlands, Poland, Turkey, the USA and Brazil.

Sponsors

affilinet

GOLD

affili.net | @affilinet_de | Stand #61

affilinet â&#x20AC;&#x201C; the art of performance marketing. We at affilinet are passionate about performance marketing and by marrying smart technology that readily integrates different channels with a deep understanding of our customersâ&#x20AC;&#x2122; needs, weâ&#x20AC;&#x2122;re helping them to use it in a way that adds real value to their business. Continually looking to the future, we are adapting our network to ensure that we enable our clients to make performance marketing a fundamental part of their online marketing strategy.

Download the Performance Marketing Insights app for full company profiles

Sponsors

Commission Junction uk.cj.com | @CJUKNetwork | Stand #14

GOLD SAAL B

Commission Junction, a ValueClick company, is a global leader in performance marketing. We believe people and partnerships are as vital as the advanced technology we use. Our teams match expertise in shaping specific and optimised digital brand strategies with a network of innovative publishers established around the globe.

SAAL C

Available on the App Store and Google Play

Sponsors

Kwanko Netaffiliation

GOLD

kwanko.com | @NetAffiliation | Stand #17

With more than 10 yearsâ&#x20AC;&#x2122; experience in Performance marketing, Kwanko (parent company of NetAffiliation) is one of the leading actors in multichannel advertising. By working closely with top brands and worldwide advertising agencies, the group has acquired a solid reputation and extensive background in Performance Advertising, Internet Marketing and Revenue Optimization. As a pioneer in Performance Marketing, Kwanko offers a strong expertise in the Desktop and Mobile Traffic Monetization industry, with a large network of more than 170 000 publishers around the world and more than 1,700 campaigns throughout several verticals: tourism, high-tech, finance. The group is composed of two entities: NetAffiliation, a key player in the performance-based industry, and Swelin, a pioneer in mobile advertising. Swelen also specialises in the development of mobile advertising technologies.

Download the Performance Marketing Insights app for full company profiles

Sponsors

VIP Response vipresponse.nl/en | @vipresponse | Stand #58

GOLD SAAL B

VIP Response is a fast-paced international online data marketing company. With a young and international team, we actively help our publishers and advertisers in 15 countries with: lead generation (co-sponsor and co-registration), affiliate marketing (exclusive campaigns) and database management (mass mail, retargeting, big data).

SAAL C

Available on the App Store and Google Play

Sponsors

Flipit.com

SILVER

flipit.com | @Flipit | Stand #37

With Flipit.com, we have created an interactive couponing environment, continually adapting to the wishes of its users to provide the ultimate money-saving experience. Flipit.com is now the most wide spread & fastest growing couponing website in the world. International advertisers are able to work in all major couponing markets, through one website and one account manager. Contact our team at Performance Marketing Insights for more information about our Flipit.com project. You can also follow our adventure on Facebook [www.facebook.com/flipitcom]

Ingenious Technologies AG

SILVER

ingenioustechnologies.com | @IngeniousTechAG | Stand #18

Ingenious Technologies AG as "E-Business Enablerâ&#x20AC;&#x153;, is an independent technology provider for efficient online marketing & e-commerce. With the modular Ingenious Technologies Biz-solutions "Ingenious .net, Ingenious .track and Ingenious .pay", customers can monitor, process and optimize all online activities through all channels in a transparent and performance oriented way. Using the same budget, it allows you to make resource effective and successful allocations. The company has its own research and development department and by that ensures the innovative capacity required in this market. Today Ingenious Technologies already has customers from the finance, lifestyle, travel and telecommunication industries.

Download the Performance Marketing Insights app for full company profiles

Sponsors

Sociomantic sociomantic.com | @sociomantic | Stand #29

SILVER

Sociomantic Labs drives incremental sales at scale for e-commerce marketers with programmatic display advertising solutions for desktop, mobile and Facebook. Sociomanticâ&#x20AC;&#x2122;s proprietary Streaming CRM technology enables marketers in more than 60 countries worldwide to harness the value of CRM and other first-party data assets to deliver individually personalized dynamic ads for retargeting, prospecting and loyalty campaigns â&#x20AC;&#x201D; helping marketers turn real-time data into real-time ROI. Founded in Berlin in 2009, today Sociomantic serves its customers from 15 offices across Europe, Asia and the Americas.

Webgains webgains.com | @WebgainsUK | Stand #53

Available on the App Store and Google Play

SILVER

Performance marketing specialists. Combining the best our publishers have to offer with effective account management to deliver tangible growth for international advertisers.

Sponsors

Linkdex Ltd

BRONZE

linkdex.com | @Linkdex | Stand #48

Linkdex Publisher Discovery is a solution that enables you to discover online publishers from anywhere in the world and understand more about their business model. By using the platform, you are able to identify the vast majority of publishers working with affiliate networks or advertiser programmes and build a picture, in order to create new opportunities with a view to recruiting them to your own affiliate programme. Networks, agencies and advertisers have utilised the product to increase market knowledge and ultimately build revenue.

Public Ideas I N N O V AT I V E

P E R F O R M A N C E

SAALBRONZE C

en.publicideas.com | @publicidees | Stand #46

Public-Ideas specialises in performance marketing. We offer innovative services in affiliation, co-registration and media campaigns. We cover the entire affiliation marketing value chain: strategic consulting and decisionmaking support, network management and the measurement of results. With an international presence, Public-Ideas has very quickly established itself as a leading player in the affiliation landscape, thanks to our radical new approach to the field. We stand out from the competition due to our technological innovations and our services in terms of targeting, optimal integration into publishing sites and our resolutely qualitative approach.

Download the Performance Marketing Insights app for full company profiles

Sponsors

RetailMeNot, Inc. retailmenot.com | @RetailMeNotInc | Stand #24

BRONZE

RetailMeNot, Inc. operates the world's largest digital coupon marketplace. The company's eight websites and mobile apps, which include RetailMeNot. com in the United States and VoucherCodes.co.uk in the United Kingdom, enable consumers across the globe seeking to save money to find hundreds of thousands of digital coupons and offers from retailers and brands. RetailMeNot, Inc. experienced more than 500 million consumer visits to its websites in the last 12 months. Consumers have downloaded its' free iPhone and Android apps more than 8.8 million times worldwide. In Europe, the company is present in Germany (Deals.com), the UK (Vouchercodes.co.uk), France (Bons-de-reduction.com, ma-Reduc.com and the cashback service Poulpeo.com), and the Netherlands (Actiepagina.nl).

TrialPay TM

trialpay.com | @TrialPay | Stand #31

Available on the App Store and Google Play

BRONZE

TrialPay is the industry leader in cross-platform monetization. Our offer-based payments platform drives revenue for software publishers, e-commerce sites, online marketplaces, and major web and mobile gaming platforms around the world. Since 2006, we've served over 500MM and worked with thousands of advertisers and publishers of every size. We pride ourselves in developing our partnersâ&#x20AC;&#x2122; growth with industry expertise and integrity.

Sponsors

vouchercloud

vouchercloud is Europe's first Mobile Voucher App with more than 5 million downloads and is one of the worlds fastest growing multi-channel money saving brands. We have generated in excess of ÂŁ100 million in sales for our partners, and subsequently saved our users millions in the UK alone through the vouchercloud website app. After investment from Vodafone, 2012 saw the beginning of vouchercloud's global expansion and the brand now operates in 16 countries including the UK, Germany, USA and South Africa.

SUPPORTING

BRONZE

vouchercloud.com | @vouchercloud | #45

Download the Performance Marketing Insights app for full company profiles

Sponsors

Media & Association Partners

Affiliate Marketing Insights

E XHIBITION HALL

Download the App Download your free Performance Marketing Insights app now

Who are you looking for? Find them on the floorplan Exhibition Hall 02 Savoo 05 Belboon 14 Commission Junction 15 CAKE 16 YTZ International 17 Kwanko Netaffiliation 18 Ingenious Technologies 19 MUNDO Media 19a YeahMobi 20 HasOffers 22 eGENTIC 23 360dialog GmbH 24 RetailMeNot, Inc. 29 Sociomantic

30 zanox 31 TrialPay 32 ClickTv 34 Lengow 37 Flipit.com 40 ClickDealer 44 GDM Digital 45 vouchercloud 46 Public Ideas 47 Neverblue 48 Linkdex Publisher Discovery 51 Matomy Media Group 53 Webgains 55 Infectious Media

Elsewhere Knowledge Zone Tradedoubler Knowledge Zone PerformanceIN

58 VIP Response 59 Effiliation 60 Optimus Performance Marketing 61 affilinet 62 Webgears GmbH 63 Crobo GmbH 64 convertiFIRE 65 ZEEF 66 Wise Data Media 67 Si-Mark 68 Avangate 71 Air Installer 73 Rise Social Commerce 74 KissMyAds

MAIN HOTEL

CATERING

KNOWLEDGE ZONE

19a

CATERING

SAAL A

67 62

SAAL B

I N N O V AT I V E

P E R F O R M A N C E

71 59

SAAL C

CONFERENCE ROOMS

73 58

58 45

Connecting Mobile Marketers

KissMyAds

CATERING

Exhibitors

affilinet

Air Installer

affili.net | @affilinet_de

airinstaller.com | @AirInstaller

Air Installer is a unique platform that connects affiliates, software developers, software marketers and download websites with Tier 1 advertisers during the download process.

Our high payouts per download, our tracking and our customer service allow you to fully monetize your market be it US or around the world. Simply put, we help you make more money per download.

Avangate

Belboon

avangate.com | @avangate

belboon.de | @belboon

Avangate is the leader in Customer Centric Commerce solutions, helping Software and Cloud services companies increase their online sales across touchpoints and business models, as well as grow their distribution channels to profitably scale and enter new markets. Avangate's solutions include a full-featured, modular and secure Commerce platform, a partner order and revenue management solution and a worldwide affiliate network.

belboon is one of the three leading affiliate networks in the German-speaking market and is focused on strengthening the growth of its international activities. There are around 1300 advertiser programs and publishers from 30 different countries active on the network. belboon was the first affiliate network in the world to transfer its business model onto the mobile internet.

More information available at: performancemarketinginsights.com Download the Performance Marketing Insights app for full company profiles

ClickDealer

getcake.com | @cakemark

clickdealer.com | @click_dealer

CAKE is a marketing technology company providing a comprehensive enterprise suite of innovative business intelligence tools for the performance marketing industry. The company has also now launched cupCAKE, an affordable solution for small and medium-sized affiliate marketers. The CAKE SaaS proprietary marketing platforms are used by the world's leading companies and the world's largest customer-base of enterprise affiliate marketing networks and merchants.

ClickDealer is a top-notch marketing agency and affiliate network specializing in CPA advertising. The main verticals the company is present in are mobile apps, dating, gaming, various mobile content services, etc. Since its inception in 2012, ClickDealer has enjoyed scalable online presence and has been ranked among the first CPA networks worldwide. Accelerated growth has been achieved due to intelligent advertising techniques, team of highly experienced affiliate marketers and constant innovation.

CAKE

Exhibitors

ClickTv

Commission Junction

clicktv.tv | @TVclickTV

uk.cj.com | @CJUKNetwork

ClickTv is an innovative global platform for Performance-Based TV Ads. Our easy-to-use technology tools take care of the whole process â&#x20AC;&#x201C; from the creation of your TV ad, which implements a promotion and dedicated domain for the targeted audience to enter, right the way to the buying and selling of your TV ad, allowing you to control and optimise your TV campaign with real-time reporting online. Now advertisers can broadcast on TV worldwide and pay only for results, tracked on their account.

More Play information available at: performancemarketinginsights.com Available on the App Store and Google

Crobo GmbH

convertifire.com | @TOMODOcom

crobo.com | @covuscrobo

convertiFIRE enables marketers to increase their revenues by optimizing any (third party) advertiser page, using drag & drop UI, without any integration.

crobo specializes in quality user generation for mobile and online games. Since the company beginning in 2012, game-publishers profit as customers of crobo, through a broad portfolio of media and distribution partners that offer diverse channels to drive users to games. With 1,200+ international campaigns, crobo is one of the leading platforms for games performance marketing for mobile and browser.

convertiFIRE

Exhibitors

Effiliation

eGENTIC

effiliation.com | @effiliation

egentic.com

Effiliation has for over 13 years been involved in the development. If your goal is to increase your sales or generate more traffic or to acquire qualified leads, you are right place! We bring you our technological know-how and experience to get your customers and prospects in the right place at the right time and the right way.

We needed just ten years to get from being a living room-based startup to becoming a global market leader in the fast-growing market for lead generation. Today, more than one thousand companies benefit from our experience, our innovative technologies, our extensive database and our knowledge. Our services â&#x20AC;&#x201C; starting with lead generation for successful direct marketing, data marketing and finally online marketing â&#x20AC;&#x201C; are pioneering, reliable, and verifiably successful.

More information available at: performancemarketinginsights.com Download the Performance Marketing Insights app for full company profiles

Exhibitors

Flipit.com

GDM Digital

flipit.com | @Flipit

gdmdigital.com | @GDM_digital

GDM is a biddable media company.

We help advertisers engage with their audience in real time, on a massive scale and across all connected devices. By harnessing the latest demand and supply side technology, we run cutting edge performance display campaigns for over 1000 advertisers through affiliate, agency, direct and publisher based relationships.

HasOffers

Infectious Media

hasoffers.com | @HasOffers

infectiousmedia.com | @infectiousmedia

HasOffers provides unbiased attribution analytics for performance advertising. We believe that better attribution technology in the hands of online and mobile marketers creates higher performing advertising relationships that ultimately generate the best value for advertisers. We strive to provide unequaled technology to measure and manage advertising based on accurate attribution, timely reporting, and complete scalability. Our platforms are open and easy-to-integrate, built with expertise that is unmatched in performance advertising.

Intelligent Real-Time Advertising Infectious Media was one of the first real-time practitioners globally and a pioneer in Europe. We deliver customised real-time advertising campaigns for leading advertisers worldwide from our offices in London, Paris and Hamburg. Campaigns are powered by big data and integrated and processed using our data management platform to generate revenues from new and existing customers.

More Play information available at: performancemarketinginsights.com Available on the App Store and Google

Exhibitors

KissMyAds Connecting Mobile Marketers

ingenioustechnologies.com | @IngeniousTechAG

kissmyads.com | @kissmyadscom

Ingenious Technologies AG as "E-Business Enabler“, is an independent technology provider for efficient online Marketing & E-Commerce. With the modular Ingenious Technologies Biz-solutions "Ingenious .net, Ingenious .track and Ingenious .pay", customers can monitor, process and optimize all online activities through all channels in a transparent and performance oriented way. Using the same budget, it allows you to make resource-effective and successful allocations.

KissMyAds is a Cologne-based Mobile Performance Marketing Network offering customized technical solutions to start and fine-tune all high performance campaigns on the mobile web. Based on state-of-theart web technology, KissMyAds offers Advertisers, Publishers and App developers an easy, risk-free platform to monetize their mobile web traffic.

KissMyAds

Ingenious Technologies

Kwanko Netaffiliation

Lengow

kwanko.com | @NetAffiliation

lengow.co.uk | @lengow

With more than 10 years’ experience in Performance marketing, Kwanko (parent company of NetAffiliation) is one of the leading actors in multi-channel advertising. By working closely with top brands and worldwide advertising agencies, the group has acquired a solid reputation and extensive background in Performance Advertising, Internet Marketing and Revenue Optimization.

Lengow is a SaaS solution to index and optimise your product listing ads across all online channels. Lengow allows etailers to distribute their products across over 1200 online channels including comparison shopping sites, affiliate platforms, social networks, marketplaces, etc. Founded in 2009 by Mickael Froger and Jérémie Peiro, Lengow today employs 70 people in its offices in Nantes (head office) and Paris, where its European operations are based under the direction of Nenad Cetkovic.

More information available at: performancemarketinginsights.com Download the Performance Marketing Insights app for full company profiles

Matomy Media Group

linkdex.com | @Linkdex

matomy.com | @MatomyGroup

Working on every digital channel, Matomy offers publishers and advertisers one simple gateway to a range of performance marketing opportunities. With 9 branches worldwide and activity in over 85 countries we offer global coverage with local level expertise, and focus on matching the right offer with the right traffic to bring in results for our partners. For more information: publishers@matomymarket.com

Linkdex Publisher Discovery

Exhibitors

MUNDO Media

Neverblue

mundomedia.com | @MundoMedia

neverblue.com | @neverblue

MUNDO Media, a performanceâ&#x20AC;&#x201C;based ad network, provides advertisers and publishers with worldclass expertise and the most up-to-date proprietary technology to create ROI-driven solutions. We develop specific revenue generating programs for online marketers, businesses and media agencies. MUNDO Media's breadth of knowledge includes programming experience from both affiliate and advertiser perspective. We pride ourselves on the complete mastery of all online tools, verticals and metrics so MUNDO clients receive maximum return.

Neverblue is a leading performance marketing company that connects publishers and advertisers all over the world. With over a decade of experience, Neverblue is a trusted network that provides international reach in display, search, social, mobile and email marketing. Neverblue, along with its sister company Pulse Mobile, are divisions of GlobalWide Media. Together, the GlobalWide family provides the complete suite of digital marketing services for advertisers, agencies, and publishers.

More Play information available at: performancemarketinginsights.com Available on the App Store and Google

Exhibitors

Optimus Performance Marketing

Public Ideas

uk.optimus-pm.com | @optimus_pm

en.publicideas.com | @publicidees

Leading affiliate management agency Optimus PM delivers expert Performance Management solutions for our clients applying 50+ years of collective experience and trusted affiliate relationships. With offices in the UK and Germany, we manage over 80 clients and 110+ accounts in the UK, Europe and USA. Our awardwinning service maximises revenue performance whilst delivering ROI and sustainable affiliate strategies for our clients.

Public-Ideas specialises in performance marketing. We offer innovative services in affiliation, co-registration and media campaigns. We cover the entire affiliation marketing value chain: strategic consulting and decision-making support, network management and the measurement of results. With an international presence, Public-Ideas has very quickly established itself as a leading player in the affiliation landscape, thanks to our radical new approach to the field.

P E R F O R M A N C E

I N N O V AT I V E

RetailMeNot, Inc.

Rise Social Commerce

retailmenot.com/corp | @RetailMeNotInc

risesocialcommerce.com.br | @risescommerce

Rise is an independent Brazilian affiliate company. We specialize in helping publishers to monetize their brazilian traffic with a consultancy approach. In order to drive the best results for our publishers, we work with most of the largest e-commerce players in Brazil, such as Dafiti, Sephora, Walmart, Peixe Urbano and many others. Our company also has several CPL offers in different sectors such as: banking, insurance, health, media, education, construction and others.

More information available at: performancemarketinginsights.com Download the Performance Marketing Insights app for full company profiles

Si-Mark

savoo.com | @Savoo

si-mark.com | @Si_Mark_Tech

Savoo is an international group of money-saving voucher code and deal finder sites now present in the UK, France, Germany, Spain, Italy, the Netherlands, India, Australia and Brazil. Savoo’s goal is to offer its customers the easiest and most powerful way to find, prioritise and distribute the best deals. Savoo is the sister site of the highly successful US coupon and deal giant Savings.com and now a member of the Cox Target Media Group.

Si-Mark is a unique and innovative landing pages creation tool designed for the professional market. Beside all the usual requirements for a landing pages creator, Si-Mark is unique by lowing the missed leads rate, including better delivery and double check. Si-Mark has a leads delivery rate to its lead management system above 99% superior to the average in the market. It enables its users to double check the collect and the treatment of the leads.

Savoo

Exhibitors

Sociomantic

Tradedoubler

sociomantic.com | @sociomantic

tradedoubler.com | @Tradedoubler_UK

Sociomantic Labs drives incremental sales at scale for e-commerce marketers with programmatic display advertising solutions for desktop, mobile and Facebook. Sociomantic’s proprietary Streaming CRM technology enables marketers in more than 60 countries worldwide to harness the value of CRM and other first-party data assets to deliver individually personalized dynamic ads for retargeting, prospecting and loyalty campaigns — helping marketers turn real-time data into real-time ROI. Founded in Berlin in 2009, today Sociomantic serves its customers from 15 offices across Europe, Asia and the Americas.

Tradedoubler devises and implements performance marketing strategies for companies who want to boost online revenue. Our core business is based on a technology platform that enables advertisers to run different types of programmes across our international publisher network. A major advantage of Tradedoubler’s performance marketing solution is the ability to track across online, mobile web and app solutions.

More Play information available at: performancemarketinginsights.com Available on the App Store and Google

Exhibitors

trialpay.com | @TrialPay

vipresponse.nl | @vipresponse

VIP Response is a fast-paced international online data marketing company. With a young and international team, we actively help our publishers and advertisers in 15 countries with: lead generation (co-sponsor and coregistration), affiliate marketing (exclusive campaigns) and database management (mass mail, retargeting, big data).

VIP Response

TrialPay

vouchercloud

Webgains

vouchercloud.com | @vouchercloud

webgains.com | @WebgainsUK

vouchercloud is Europe's first Mobile Voucher App with more than 5 million downloads and is one of the world's fastest-growing multichannel money-saving brands. We have generated in excess of ÂŁ100 million in sales for our partners, and subsequently saved our users millions in the UK alone through the vouchercloud website app. After investment from Vodafone, 2012 saw the beginning of vouchercloud's global expansion and the brand now operates in 16 countries including the UK, Germany, USA and South Africa.

Performance marketing specialists. Combining the best our publishers have to offer with effective account management to deliver tangible growth for international advertisers.

More information available at: performancemarketinginsights.com Download the Performance Marketing Insights app for full company profiles

Wise Data Media

webgears.at

wisedmedia.com

Webgears GmbH is one of the leading developers of international shopping portals in Europe. With our brands Gutscheinsammler.de in Germany, Voucherbox. co.uk in the United Kingdom and the Voucher of the Day mobile apps in both Germany and the United Kingdom, we are one of the most successful firms in the European market, reaching an ever-increasing 4 million shoppers each month.

Wise is a specialized marketing agency that integrates technology, data and inventory to understand consumer behavior and identify opportunities. We translate those insights into integrated marketing strategies in the web. The unique algorithm allows us to actually predict the next click in advance. Using this platform, we allow advertisers to make informed decisions and to match relevant advertising (profile, location and price) in real time.

Webgears GmbH

19a

Exhibitors

YeahMobi

YTZ International

yeahmobi.com | @YeahMobi

ytz.com

YeahMobi, a sub-company of NDP Media CORP which was founded in 2009 in America, is the top global precise effect marketing company in the mobile internet business. As the flagship business of NDP Media Corp, we now have offices in the US, Brazil, Japan and China with a large number of professional teams and more than 400 members of staff. YeahMobi has become the biggest mobile affiliate network in the world and the biggest app agency in China.

YTZ partners with affiliate and ad networks from around the world to monetize undervalued international traffic. With coverage across 250 countries, and every device, YTZ is a top-performing solution for redirect and remnant traffic sources. Our direct relationship with advertisers, simple integration, and immediate results, translates to more revenue added to your bottom line, instantly.

More Play information available at: performancemarketinginsights.com Available on the App Store and Google

ZEEF

zanox.com | @zanox

zeef.com | @ZEEFcom

zanox is the leading performance advertising network in Germany and Europe. With over 600 employees across the globe, the zanox Group - comprising the companies zanox, Affiliate Window, M4N, metrigo and eprofessional â&#x20AC;&#x201C; supports businesses from all industries and of all sizes in the effective marketing of products and services on the internet. With zanox's transaction-linked business model, advertisers only pay for the measurable success of their online advertising activities.

ZEEF is a crowdsourced content curation platform to disrupt the search and advertising industry. Curators can collect, categorize and rank the best content online about any subject theyâ&#x20AC;&#x2122;re knowledgeable about. These ranked lists, ZEEF widgets, are monetized through affiliate deals and can also be embedded on external websites as alternative to Google AdSense.

zanox

Exhibitors

360dialog GmbH

PerformanceIN

360dialog.de | @360dialog

performancein.com | @performancein

360dialog is a full-service mobile marketing platform that helps brands engage customers throughout the consumer lifecycle and across the consumerâ&#x20AC;&#x2122;s mobile experience. From high reach acquisition advertising, mobile CRM solutions and cross digital consumer engagements, 360dialog provides a personalized mobile consumer experience that increases mobile conversions and ROI. Based in Berlin, Germany 360 dialog services customers throughout Europe and the U.S. to provide intelligent consumer dialog.

PerformanceIN is the global publication for performance marketing news, opinion, research, education and debate.Aside from a content team who deliver lead, breaking, opinion and educational news regarding the global performance marketing industry, PerformanceIN is also responsible for the Performance Marketing Insights conference & exhibition event series that take place across the UK, Europe and USA.

Download the Performance Marketing Insights app for full company profiles

LET’S HAVE A TALK AT STAND 58

The worlds fastest growing multi-channel voucher platform

Come visit us on stand 45 to find out more

In partnership with

A g enda D ay

O NE

Chris Johnson, Content Director Awaiting you on day one are eight heavy-hitting panels covering the hot topics of attribution, display, international seo, startups, new markets, performance strategy plus a network, third-party and in-house debate that is sure to catch the eye of many delegates. Search features heavily today thanks to sessions on webspam and recovery, link investigation and traffic acquisition. There is also a wealth of sessions blanketing industry buzzwords such as personalisation, social engagement, in-store behaviour, native advertising, affiliate recruitment programmatic and mobile. With sessions covering the digital future from real-time consumer response to the new world of wearable technology alongside an already packed day one, there’s plenty to whet your appetite across today’s 21 conference sessions.

SESSION LEVEL

DEMOGRAPHIC

Beginner

Intermediate

Advanced

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Publisher

Agency

Advertiser

Network

Tech

Other

Digital is Changing Sponsors

Exhibitors

Past attendees include

...so is PMI London New session tracks | New speaker line up

2 for 1 tickets available now for a limited time Enter code LON241 at the checkout performancemarketinginsights.com/14/london

Agenda: Day One Overview Time

SAAL A

SAAL B

SAAL C

09:00–09:45

Attribution – Are we all on the Same Path?

A Publisher’s Guide to European Expansion

Turning Eyes Into Buys with Personalisation on All Devices

10:15–11:00

Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment

Display Advertising: What’s Holding you Back?

Manual Webspam Action and Recovery

11:30–12:15

The Digital Future: Maximise the Power of now

Platform-to-Platform Communication – Integration Benefits for Advertisers & Publishers

A Startup / SME's Guide to Product, Focus and Strategy

12:30–13:15

Wearables are Already Here, are you Taking Advantage?

The Customer Lifetime Value in Performance Marketing

Track Keywords and Acquire Traffic

14:45–15:30

Bridging the Online & Offline World - Acting on In-Store Behaviour

Ten Tools to Take Control of your Social Media Marketing

Exposed: Performance Marketing in Latin America

14:00–16:00

Meet the Agencies – held in the Knowledge Zone

16:00–16:45

Different Clients, Different Goals – In-house, Agency, or Network?

Making Affiliate Programs Brand Supportive

Game Changers for International SEO

17:00–17:45

What is the Real Contribution of Publisher Business Models?

Der Schwächste fliegt!

Native's New Rules

Don't Forget to Tweet #PMIEUR

Agenda: Day One

SAAL A

Attribution - Are we all on the same path? PB AG AD NW TC OT 

#PMILDN

SAAL B

A Publisher’s Guide to European Expansion PB AG AD NW TC OT 

#PMILDN

SAAL C

Turning Eyes Into Buys with Personalisation on All Devices PB AG AD NW TC OT

09:00–09:45

Thomas Bindl, Refined Labs | Matt Bailey, Performance Horizon Group Daniel Woyteczek, affiliate.labs | Kevin Van den Bosch, Ignition One Moderated by Matt Bailey. As we all know, the well trodden path to conversion has many terrains, routes and unexpected turns. As an industry we are all going in the same direction, yet we can’t agree the best way to get there. Should we all be on the page in working together on this? Is there a danger of becoming stuck in an attribution rut? Join our panel of experts who will discuss the latest attribution models - looking at who is doing what, which have added value and of course, what it all means for the future of performance marketing.

Catharina Zientz, Fashionchick | Kavita Verryth, Fashionchick If you’re looking to expand your publisher portfolio across Europe, there are some fundamental steps every publisher should take to ensure a solid expansion strategy. Using real and recent learnings from Fashionchick’s expansion into France, the UK, Netherlands and Germany, this fashion-focused session will share the truths behind each European market directly from a publisher’s perspective. With useable insight from each market alongside considerations on technical concepts, HQ setup, employee considerations and monitoring results, this session will supply the big dos and don'ts for publishers looking to up their game internationally.

Markus Winter, Fahrrad.de | Lothar Krause, Sociomantic Labs Smart personalisation is the holy grail of programmatic display in 2014. Reaching consumers with the right message, regardless of the device, screen size, operating system, browser or app they are using is the key success factor everybody in the industry is working towards.

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#PMILDN

Throughout these 45 minutes you will learn about personalisation strategies that work on all connected devices, the untapped value of smart data and CRM, global trends in mobile commerce, as well as consumer research insights about mobile shopping behaviors.

Download the Performance Marketing Insights app for the full agenda in the palm of your hand

Agenda: Day One

PB AG AD NW TC OT 

#PMILDN

Geno Prussakov, AM Navigator LLC Securing top talent in the ever-changing, innovative and diverse affiliate marketing sector can be somewhat of a challenge. With the industry moving at a steady pace, there is a need for top-notch affiliates with a sound and compliant understanding of the model. The array of effective methods to recruit new affiliates is much wider than what most affiliate managers use. Grounding our foundation in statistics and practical experience, this session looks at affiliate recruitment types, methods and nearly 100 tools and platforms to employ. Expect to come away equipped with a rich arsenal of hands-on methods and tools to recruit quality affiliates.

Alexander Gösswein, Criteo | Stefan Beckmann, Infectious Media | Mendel Senf, YD | Hugh Durkin, Facebook

PB AG AD NW TC OT

Data holds the key to a successful display campaign. Yet, sorting all that big data into something more structured can make or break any campaign, whether that’s programmatic display, mobile display or performance display.

#PMILDN

Moderated by Ed Stevens

SAAL B

Display Advertising: What’s Holding you Back? 

SAAL A

Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment

10:15–11:00

In the panel session, we have collated key industry figures who will debate some of the topics that are holding display advertising back. The benefits are clear, but are you segmenting users, keeping tabs on bid volatility and maintaining a human touch?

Manual Webspam Action and Recovery

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#PMILDN

Fingerprinting webspam signals, detecting linking networks and preventing spam sites from ranking in Google Search used to be the bread and butter for Fili Wiese and Kaspar Szymanski. On Google’s Search Quality team for many years, these days they both work as SEO consultants assessing ranking risk factors and helping site owners to recover from Google penalties. At this session they will share their experience on back link analysis, spam signal detection and site recovery in a presentation followed by an interactive Q&A session with the audience.

Available on the App Store and Google Play

SAAL C

PB AG AD NW TC OT

Kaspar Szymanski | Fili Wiese

SAAL B

SAAL A

Agenda: Day One The Digital Future: Maximise the Power of now PB AG AD NW TC OT 

#PMILDN

Platform-to-Platform Communication Integration Benefits for Advertisers & Publishers PB AG AD NW TC OT 

#PMILDN

SAAL C

A Startup / SME's Guide to Product, Focus and Strategy PB AG AD NW TC OT 

#PMI12

11:30–12:15

Sri Sharma, Net Media Planet Marketing continues to evolve, becoming more complex and competitive. The biggest challenge is gaining your consumers’ attention. So, this instant of time is crucial. Through it we get real-time data, and marketing opportunities are created. Enter Sri, who will share what brands and hot technologies are up to in this space and also innovative marketing success stories across search and programmatic display.

Robert Schneider, Ingenious Technologies A plethora of systems and tools exist in today’s performance market, yet too few of these systems “talk” to each other to create shared business intelligence for advertisers and publishers in order to optimise their partnerships and campaigns. Through practical examples of partnerships that use end-to-end integrations, hear about the latest tools and systems used to manage their online marketing efforts alongside a breakdown of how you can create smarter interfaces between the many systems available to you in today’s market. See how these new integrations enable you to increase productivity by using each other’s data for optimisation and consumer intelligence, ultimately enabling you to create fully optimised performance KPIs.

Dorothee Seedorf, Project A Ventures | Matthew Wood, vouchercloud Stephen Croome, firstconversion.com | Rob Durkin, Fusepump Hannes Fehr, hub:raum Moderated by Matthew Wood. Join a panel whose experience covers investments and funding, incubating business, new startups and growing out of the SME space into large multi-national operations as we discuss starting up through to exit – and everything in between. Topics to be discussed include creating, sticking to and evolving your business plan, measuring success and equally failure, putting together business processes, employing the right staff, building a team and getting the most out of them, sourcing funds and building for exit.

Download the Performance Marketing Insights app for the full agenda in the palm of your hand

Agenda: Day One

PB AG AD NW TC OT 

#PMILDN

PB AG AD NW TC OT 

#PMILDN

Track Keywords and Acquire Traffic

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#PMILDN

You just have to look at news from the last Mobile World Congress to see that developments in wearables have come on in leaps and bounds, but what is the performance marketing industry doing with the likes of Google Gl/\ss and Samsung's own devices? Having experienced wearable technology as part of his role as senior director of technology cooperations at zanox, Dr Ralf Belusa will describe how you can benefit from the tracking data this new product category provides. Beyond GPS, have you thought about the other sensors wearable devices house? Attend this session and get your business thoroughly future-proofed.

Laurent Gibb, myThings | Ellie Edwards-Scott, QUISMA | Kevin Edwards, Affiliate Window Moderated by Ellie Edwards-Scott. Efficiently adjusting your long term marketing budget to factor in performance marketing is a must for any business. This panel is based on the in-depth findings of Quisma's Customer Lifetime Value (CLV) whitepaper. The study looks at what benefits there are for marketers taking the longer view of the customer’s profile, as opposed to just focusing on acquisition. The session looks at the CLV across different verticals and how best to approach the customer at the acquisition, retention and reactivation stages. Other hot topics in this detailed session include attribution, cookies, tracking, personalisation, multichannel, first and third-party data and new privacy directives.

Lukasz Zelezny, uSwitch Getting your mitts on some serious organic traffic through search engine optimisation is the general crux of this particular session. You will find out how to enhance organic traffic in quantity and quality by making on-page and off-page elements the focus of your SEO. Tools and techniques that allow the tracking of organic traffic will be demonstrated. There will also be some debate about how to structure your SEO team to complement the discussion of social media and brand tracking.

Available on the App Store and Google Play

SAAL C

PB AG AD NW TC OT

Dr. Ralf Belusa, zanox

SAAL B

The Customer Lifetime Value in Performance Marketing

SAAL A

Wearables are Already Here, are you Taking Advantage?

12:30–13:15

SAAL B

SAAL A

Agenda: Day One Bridging the Online & Offline World - Acting on In-Store Behaviour PB AG AD NW TC OT 

#PMILDN

How To Build Your Social Media Strategy – What to do (and what NOT to do) PB AG AD NW TC OT 

14:45–15:30

Matthias Stadelmeyer, Tradedoubler Consumer usage of their mobiles in-store and associated behaviour creates new opportunities for retailers and pure play online marketers. Mobile empowers consumers while they are on the go and the presentation will show how, in many instances, they change their purchase plans as a result of using their mobile in a store. Retailers need to deepen their understanding of this new mobile behaviour and engage with potential customers at all stages of the purchase journey if they are to monetise the mobile opportunity. This presentation will highlight key findings from Tradedoubler's new research and focus on how customers use mobile in-store to inform purchase decisions.

Jeremy Waite, Salesforce Exacttarget MarketingCloud EMEA So many networks, so little resource. The opportunity for engaging with your consumers on social media is seemingly endless and requires a lot of time, strategy planning and hard work to maintain relationships and ensure your brand is being portrayed in the right light. Your social media strategy could make or break a campaign, whether it is through Twitter, Facebook, Google+ or one of the many other networks out there.

#PMILDN Jeremy has built social media strategies for some of the world’s largest brands – come and find out what the world’s best brands are doing and why they are doing it.

SAAL C

Exposed: Performance Marketing in Latin America PB AG AD NW TC OT 

#PMILDN

Santiago Darmandrail, Vorcu | Michelle Jakobs Pereira, Crobo Chechu Lasheras, Omnicom Media Group | Agustin Gau, SOICOS Moderated by Chechu Lasheras. While some see the performance marketing industry in Latin America as still bubbling under the surface, it’s actually quite the contrary. LATAM’s thriving e-commerce culture has erupted and web savvy businesses are cottoning on to more performance-focused disciplines, such as affiliate marketing and CPA programmes. While still an extremely new industry to LATAM, those that are involved are diving straight in by educating advertisers and calling for more industry transparency. Join our expert panel as they tap into the exciting and emerging LATAM market.

Download the Performance Marketing Insights app for the full agenda in the palm of your hand

Agenda: Day One

PB AG AD NW TC OT 

#PMILDN

PB AG AD NW TC OT 

#PMILDN

Moderated by Ricki Jones. Advertisers now have more choice available to them when deciding how they run their performance marketing programmes, however these increased options ensure that their must be far more consideration undertaken when deciding on whether you take a network, in-house, agency or combined approach. Join our senior panel as they discuss each offering. What works best for SME businesses and large corporate programmes? How do publishers feel about where a programme is located and what are the most prominent technology demands from advertisers in today’s market?

Dave Naffziger, Brand Verity | Robert Glazer, Acceleration Partners Advertisers spend big on consumer perception and they expect affiliates to buy into their ethos. Publishers should ignore branding guidelines at their peril as it will hamper the success and support of an affiliate programme. In this session, our brand-championing duo will answer questions like, what types of content do advertisers see as violations and how can brands detect and respond to these compliance issues? This is a must-attend if you want to learn how brands monitor and promote affiliate compliance.

Bastian Grimm, Grimm Digital | Maik Metzen, AKM3 GmbH | Kaspar Szymanski | Fili Wiese | Kevin Gibbons, BlueGlass Interactive

PB AG AD NW TC OT

Moderated by Kevin Gibbons. Recent movements on link building and also Google’s internal flight search, insurance comparisons and credit card promotions have added to the complexities of SEO in today’s climate. But how are changing user behaviours and search habits also affecting international search? The impact of new regional top-level domains, Google’s ongoing crack down on link networks, the rise and fall of social signals and the hostile animals of penguin, panda and hummingbird will all be discussed during the panel session. Consisting of international search specialists (including two ‘Xooglers’), expect to hear key insights from our panel who’ll also be taking questions from the floor throughout.

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#PMILDN

Available on the App Store and Google Play

SAAL C

Game Changers for International SEO

SAAL B

Making Affiliate Programs Brand Supportive

Florian Gramshammer, Commission Junction | Christian Kleinsorge, Ingenious Technologies | Mark Walters, Affiliate Window | Ralph Piater, eBay Commerce Network | Ricki Jones, Omnicom Media Group

SAAL A

Different Clients, Different Goals In-house, Agency, or Network?

16:00–16:45

SAAL A

Agenda: Day One What is the Real Contribution of Publisher Business Models?

SAAL B

Ulrich Bartholomaeus, affilinet

#PMILDN

After a thorough analysis of the customer journey from established roots to budding branches, Ulrich is able to reveal the true efficiency of the loyalty, voucher, content and comparison publisher models. The importance of KPIs and basket values should never be underestimated. Different online marketing channels can also play a part in ushering a consumer on to a purchase that they might not normally make without a little gentle persuasion. Learn how to optimise the use of several models and you too could grow your revenue streams.

Der Schwächste fliegt!

Dom Hodgson, LinkRisk

PB AG AD NW TC OT

When you have a database of over 100+ million domains and a lot of time on your hands, you can really start to drill down and audit websites to understand what’s classed as a ‘normal website’ with ‘normal links’. What does a ‘natural link pattern’ look like? How often does Google’s Webmaster Tools update backlinks to your domains? How many links does the average PR4 website have? How does backlink data size up across Majestic, WMT, Moz, Ahrefs and other sources, and which has the best data for your money? Join Dom as he takes you through his analysis of over 500,000 European links, sharing some interesting statistics, faux pas and big wins in the game of ‘the weakest link’.

PB AG AD NW TC OT 

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#PMILDN

Native's New Rules

Wachtang Budagaschwili, TrialPay | Eric Lein, TrialPay

PB AG AD NW TC OT

The rise to prominence of native advertising will change everything for developers who use ads to monetize their traffic. In this session we will explore what is working and what isn’t, how to think about native ads from a development perspective and how this new reality will affect the relationships developers have with 3rd party ad networks.

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SAAL C

17:00–17:45

#PMILDN

Download the Performance Marketing Insights app for the full agenda in the palm of your hand

A g enda D ay

Two

Chris Johnson, Content Director While the exhibition hall will be open at 09:30, no early birds are needed for our conference agenda, which commences at the later time of 10:15. Through the latest US market developments, a cart abandonment panel and paid search strategies you will soon breeze back into a host of engaging sessions on content, video and PR plus new industry tracking innovations. Don’t miss today’s keynote. David Rowan’s coverage of the ‘Internet of Things’ and modern breed of entrepreneurs and startups makes this a must-attend session. Tie in omni-channel marketing, international expansion, mobile app distribution and content creation across Europe and I am confident you will leave exhilarated following the great curation work from our agenda team, who have put together a host of world class and expert speaker sessions.

SESSION LEVEL

DEMOGRAPHIC

Beginner

Intermediate

Advanced



Publisher

Agency

Advertiser

Network

Tech

Other

Running Head Visit performancemarketingawards.co.uk to register your interest for 2015

The marker of global excellence within the performance industry Performance marketing has emerged as a key online revenue driver for EtihadAirways and winning the Global Excellence in Performance Marketing award, especially with the high calibre of shortlisted companies, is testament to the success of our aggressive expansion in this area last year. We have ambitious plans to build on the success of this campaign with a number of existing new developments in 2014.Ë? Peter Baumgartner Chief Commercial Officer, Etihad Airways

THIS Year's WINNERS Included

More information available at: performancemarketinginsights.com

Agenda: Day Two Overview Time

SAAL A

SAAL B

SAAL C

10:15–11:00

Getting Started in the US

Take advantage of Google and Bing’s latest 2013 and 2014 innovations for your SEA campaigns

Cart Abandonment – Before, During & After

11:30–12:15

Using YouTube as a Platform for Performance

Succeeding at International Expansion

Taming the Hummingbird

12:30–13:15

A World Without Cookies

Omni-channel Marketing in the Affiliate Space

The PR, SEO, Video & Social Media Operation

13:45–14:30

Speed Networking – held in The Knowledge Zone

14:45–15:30

Keynote Session: Building a Culture of Connectivity Through Technology With David Rowan – Editor of WIRED Magazine (UK)

16:00–16:45

How to Catch-up with the App Distribution ‘Gold Rush’

How to Create Outstanding Content Across Europe

Don't Forget to Tweet #PMIEUR

Agenda: Day Two

SAAL B

SAAL A

Getting Started in the US PB AG AD NW TC OT 

#PMILDN

Take advantage of Google and Bing’s latest 2013 and 2014 innovations for your SEA campaigns PB AG AD NW TC OT

10:15–11:00

Peter Figueredo, House of Kaizen It goes without saying that understanding the market you are about to launch into is crucial. While many liken the US and Western Europe digital markets, it is important to be aware of the key differences, challenges and trends in order to launch a successful affiliate programme. In this session, New York-based partner at House of Kaizen, Peter Figueredo, will take you through the importance of understanding stateside affiliation. Figueredo’s detailed roadmap includes big business considerations such as brand, shipping, pricing, localisation, tax law, network trends, attribution – and more.

Pierre Kiciak, JVWEB Europe’s top two search engines have been going toe to toe with feature updates to their commercial search opportunities at such break-neck speed that it is hard to keep up.Pierre will be covering the most impressive innovations that Google and Bing have released to date including cross-device tracking, targeting return on ad spend, location targeting options, review extensions, image extensions and rich ads in search. There will also be time for what he thinks will be the big news in 2014.

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#PMILDN

SAAL C

Cart Abandonment Before, During & After PB AG AD NW TC OT 

#PMILDN

Henning Scheel, Trbo | Jay Radia, Yieldify | Grégoire Fremiot, RetailMeNot Chris Tradgett, Linkdex | Oliver Graf, Ve Interactive Moderated by Chris Tradgett. The $3 trillion dollar cart abandonment industry is certainly not an area to overlook – yet many do. Despite consumers finding their way to a retailer’s website and selecting products they are interested in, a whopping two-thirds then abandon ship and fail to complete their purchases. The average abandonment rate is rocketing and questions have surfaced about the up-surge in mobile commerce, and how this impacts abandonment rates. This panel seeks to address these issues, while looking at ways to stop people abandoning carts. It delves into at what you can actually do once consumers have left your website and examines the future of shopping cart abandonment.

Download the Performance Marketing Insights app for the full agenda in the palm of your hand

Agenda: Day Two

PB AG AD NW TC OT 

#PMILDN

Succeeding at International Expansion

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#PMILDN

Richard Hartigan, Google The growing importance of online video combined with the phenomenal growth of YouTube have led to video views sitting in a prominent position within the consumer purchase decision. But what is fuelling this growth, who is profiting, and what opportunities are there for publishers to arm YouTube as a traffic driver and affiliate earner? Join Richard Hartigan from Google as he takes you through the importance of online video, where the opportunities lie ahead for publishers and brands including how YouTube can be used as an accelerator to existing activity and as a modern way to build your brand.

Simon Bird, Savoo | Michael Long, Hotels.com | Eugene Lomize, Yandex Alwin Viereck, affilinet | Dominik Johnson, Explido Moderated by Alwin Viereck. A key trend for many delegates is on international expansion, but where do you begin? Planning a roll-out strategy for your country expansion, timelining and prioritising country launches and understanding the part channels like search play are crucial to success. Designed with retailers, publishers and agencies in mind, questions from the floor on all aspects of expanding internationally will be welcomed, plus you’ll hear the big mistakes and lessons learnt from our topic-qualified panelists.

Taming the Hummingbird

Jan-Willem Bobbink, Acronym Media Jan, who hails from a background in physics, has been able to successfully prove a number of his own personal theories about the inner workings of Google's Hummingbird algorithm and how its has evolved in the months since its launch.

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#PMILDN

During these 45 minutes you will be informed how you can build a better website in the eyes of the search engine's most recent major update. Patents, publications and announcements over the past five years can all be used to your advantage.

Available on the App Store and Google Play

SAAL C

PB AG AD NW TC OT

SAAL B

PB AG AD NW TC OT

SAAL A

Using YouTube as a Platform for Performance

12:00–12:50

Agenda: Day Two

SAAL B

SAAL A

A World Without Cookies PB AG AD NW TC OT 

#PMILDN

Omni-channel Marketing in the Affiliate Space PB AG AD NW TC OT 

#PMILDN

SAAL C

The PR, SEO, Video & Social Media Operation PB AG AD NW TC OT 

#PMILDN

12:30–13:15

Jochen Schlosser, uniquedigital Biometrics might be the emperor’s new clothes for smartphone manufacturers, yet it is fingerprinting of an altogether different variety that has marketers salivating at the prospect of a cookieless web. Using information from a mobile device means it is now possible to track a consumer without storing information locally, before doing away with cookies entirely. However, as with any technological innovation there are pros and cons to consider. Dr. Jochen Schlosser will share discoveries he has made. What advantages are there, why this new ID should not be called fingerprinting and what aspects need to improve before it becomes the de facto standard?

Richard Lane, Commission Junction | Lauren Forbes, Commission Junction Barry Nicoll, Avis Budget Group EMEA The radical change in consumer shopping behaviour over the last few years has certainly kept marketers on their toes - as many attempt to keep up with the rapid innovations in technology. Alongside the steady rise in smartphone use, the trusty tablet has also contributed to how the ever-demanding consumer browses, and of course purchases. This session looks at how omnichannel marketing is being implemented by innovative publishers who are addressing the change in consumer behaviour. It also looks at how advertisers can ensure an audience is seeing the right message at the right time, on varying devices.

Iona St Joseph, 10 Yetis | Andy Barr, 10 Yetis Combining and interlinking the fast and nimble worlds of PR, SEO, video and social media are no mean feats, especially when a business needs to operate its PR arm more efficiently. Is PR essentially becoming profile link building? Is SEO now all about brand management? And is Google+ the next big thing? PR waffler and SEO dabbler Andy Barr joins social media dweller and all-round internet enthusiast Iona St Joseph to explore why PR, SEO and social media are all here to stay in their own right. This session looks at how all four work together, but can also be kept as separate entities.

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Agenda: Day Two

14:45–15:30

PB AG AD NW TC OT 

#PMILDN

David Rowan Editor, WIRED UK

You would be hard-pressed to pigeonhole Wired magazine into any particular category or niche. The magazine’s expansive remit is successfully steered by editor David Rowan, a man whose knowledge and interests are as all-encompassing as the title he oversees. In this year’s wide-ranging keynote, David, who has a captivating array of insights to draw upon, will be covering the internet of things and the bridge it will form between connected devices. The modern breed of entrepreneurs and startups are completely focused on future-proofing their products for this forthcoming age of the semantic web. David will be looking at their contribution to the changing face of marketing as they beckon an era of growth hacking.

Available on the App Store and Google Play

SAAL A

Keynote: Building a Culture of Connectivity Through Technology

SAAL A

Agenda: Day Two How to Catch-up with the App Distribution ‘Gold Rush’ PB AG AD NW TC OT 

How to Create Outstanding Content Across Europe PB AG AD NW TC OT 

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Michael Kruse, belboon | Tom Michler, Tapjoy | Nina Forkefeld, zanox Ben Jeger, Sponsorpay Moderated by Ben Jeger. This panel will discuss how to make the most of an app distribution campaign, looking at today’s fast-moving mobile technology landscape, as well as upcoming trends. From metrics and user experience to innovative case studies and best practices according to industry leaders – all will be revealed. Attendees will walk away with key insights on the best ways to acquire valuable users, knowledge on tracking and attribution, effective retargeting on mobile tips, info on CPA for in-app actions, best practices in video campaigns and more.

Kevin Gibbons, BlueGlass Interactive | Chelsea Blacker, BlueGlass Interactive Find out how to create outstanding content across Europe. Every market is different, timescales are short and budgets can be tight - but there's plenty of efficiencies in creating an integrated content strategy to combine local knowledge with a centralised strategy. This session will share experiences of how we have achieved great results for brands including Momondo and Premier Farnell across Europe, by crafting content tailored and localised towards a targeted audience and promoted to leverage relationships within your geographic region.

SAAL C

SAAL B

#PMILDN

16:00–16:45

Download the Performance Marketing Insights app for the full agenda in the palm of your hand

The Knowledge Zone Sponsored by Tradedoubler, the Knowledge Zone is the place to take away strategies and get involved in structured networking.

Supported by

Housing the ever popular Speed Networking, and Meet the Agencies features, the Knowledge Zone will be a hive of activity across the two days.

Meet the Agencies

Speed Networking

Day One: 14:00–16:00

Day Two: 13:45–14:30

Here is your chance to meet with some of the

Innovative, exciting time-efficient networking.

industry’s leading agencies to discuss building

Our incredibly popular speed networking feature

new contracts and driving your business

allows participants to meet potential new clients

forward in the coming year.

and business partners for an intense two minute introduction before moving on to the next promising new contact.

The Knowledge Zone

Meet the Agencies

PersonalNOVEL

The definition of looking good

THE

LONDON PASS

GRAY

BLACK

PMS 7710 C

Day One: 14:00â&#x20AC;&#x201C;16:00

Publishers and advertisers: This is your chance to meet with some of the industryâ&#x20AC;&#x2122;s leading agencies to discuss your business model and build new contacts, driving new opportunities within the performance marketing field through 2014 and into the coming year. If you did not book in advance of this yearâ&#x20AC;&#x2122;s Meet the Agencies via our website, you can still drop in and meet key representatives from the industry's biggest and most dynamic agencies (subject to availability).

UN I Q LO

Running The Knowledge Head Zone

Day Two: 13:45â&#x20AC;&#x201C;14:30

Speed Networking A fantastic platform for advertisers, publishers and agencies to come together to network and gain new business leads This innovative, exciting and time-efficient feature allows participants to expand the reach of their business by meeting prospective new clients in an intense two-minute introduction, before moving on to the next promising new contact.

When is it? Where is it?

Day Two: 13:45â&#x20AC;&#x201C;14:30 The Knowledge Zone

Please note: Speed networking is complimentary, but is only open to publishers, advertisers and agencies. Credentials will be checked.

More information available at: performancemarketinginsights.com

AFFILIATES MORE ON WEB AND MOBILE! EARN

5000+ OďŹ&#x20AC;ers Top Advertisers

Dedicated Account Management

Weekly Payments

OUR CATEGORIES Games

Finance

Mobile Apps

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Entertainment

Software

Downloads

Health&Wellness

Dating

Pay-Per-Call

Video

Incentivized

Mobile Content

Lead Gen

Insurance

VISIT US AT BOOTH #51 Get in touch: sales@matomy.com

The world’s largest marketplace for digital offers

590 million

total site visits over the past 12 month*

20,4 million

16,3 million app downloads*

www.RetailMeNot.com/corp AUSTIN

•

LONDON

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PARIS

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BERLIN

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AMSTERDAM

•

VANNES

* Figures as of March 31st 2014

newsletter & alert subscribers*

S PE AKER S Download the App for Information on our Speakers

Meet the belboon team at stand 5!

International Performance Marketing Network online und mobile www.belboon.com

t e visi Com team Tv's Click and 32 on st

Performance-Based TV Ads Advertise on TV – Pay Only per Results ClickTv is an innovative global platform for Performance-Based TV Ads. We take care of the whole process – create your TV ad; buy & sell your ad; control and optimize your campaign with online real time reports.

GAIN from the first CPE (cost per entry) model on offline TV

Advertisers can broadcast on TV worldwide and pay only for results, tracked on their account. The system automatically redirects the customers from the dedicated domain they entered to the advertiser’s site or landing page.

ACCESS to global market place with more than 250 diverse TV channels

Publishers maximize revenue by monetizing available inventory with new advertiser campaigns accessible freely on our Marketplace.

TAKE CHARGE of your campaign - track entries to your TV ads, optimize and increase your ROI

RECEIVE brand and performance-based campaigns in one stop

MAXIMIZE consumer engagement with promotional campaigns

www.clicktv.tv | +44 203 318 4582

Your International Voucher Code Affiliate

Operating in Europe, Brazil, India, Australia and the USA

Coming soon to Canada, Austria and Ireland

Savoo’s mission for retailers is to offer international multi-channel reach through creative and productised solutions Deal Intelligence

Driving Sales in Paid Search

We provide advertisers with the information they need to increase sales: the deals that drive them, the codes that offer the best conversion rates and the times that work most effectively.

Bespoke PPC landing pages with no leakage and excellent conversion rates.

This is provided as often as the advertiser wants it. We tell the advertiser things they can’t see.

Technology that pushes the best/most popular deals to the top of the page. For further information please email: international@savoo.com Savoo is a Cox Target Media Company

N E TWOR KIN G E VEN TS

Download the App Download your free Performance Marketing Insights app now and schedule your meetings

Exhibition Hall Drinks Reception As day one of Performance Marketing Insights: Europe comes to a close, we are offering a German beer networking reception in the exhibition hall, giving delegates and exhibitors the perfect chance to wind down and reflect on the dayâ&#x20AC;&#x2122;s session line up with likeminded industry delegates.

When: Day One: 18:00 Where: Exhibition Hall Bring: Your business cards

The Official Networking Reception Join us at Performance Marketing Insights’ official networking party from 21:00, which takes place at Berlin’s hottest premium club, FELIX, on June 24. Our Official Networking Party has become the stuff of industry legend over the years and this year will be another night to remember, offering delegates the opportunity to come together under one roof to network, relax and celebrate Performance Marketing Insights: Europe in style! Right in the heart of Berlin, FELIX attracts the most exclusive of clientele (including Uma Thurman and Robbie Williams!), offering something for the most exquisite of tastes. A grand staircase connects the bar level with the dance floor, enjoy music from the in-house DJ, a drink from the bar and network with one of the leading names in performance marketing. This networking event is only for delegates that hold a full two-day pass. Please note that your credentials will be checked on entry. – FELIX ClubRestaurant, Behrenstraße 72, 10117 Berlin T: +49 30 301117-152 | E: info@felix-clubrestaurant.de

When: Day One, 21:00 Where: FELIX Bring: Your glad rags

Your Data + Our Programmatic Display Tech

More Sales Dynamically personalised display ads that leverage your data to drive incremental sales across desktop, mobile and Facebook. Get in touch with our team in Berlin robert.haertel@sociomantic.com I T +49 (0)30 3087 4615

Directors

Matthew Wood

Sarah Parsonage

Chris Johnson

Founder & Chair

Managing Director

Content Director

Mark Atherton

Drew Cameron

Andy Tozer

Sales Manager

Marketing & Comms Executive

Sarah Pickthall

Rebecca Ciriaco

Kezia McAuley

Senior Events Manager

Events Manager

PI & Events Executive

Simon Holland

Richard Towey

Mark Jones

News & Research Reporter

News & Features Reporter

Web Content Delivery Executive

Jonathan Chubb

Andrew Wray

Jackson Wood

Senior Designer

Developer

Head of Security & Bones

Sales + Marketing

Events

Content

Design + Development + Dog

performancein.com performancemarketinginsights.com performancemarketingawards.co.uk

7.17 & 7.18 Deco Building Paintworks, Bath Road Bristol, BS4 3EA, UK

events@performancein.com +44 (0) 117 203 3010