PL ATIN U M S PO N SOR S
welcome to a4uexpo London 2012 We are on the verge of a new era in performance marketing. The doors are firmly opening for fresh
real life examples, opinions and nuggets that will help shape your strategy and business. I urge you to plan your two
publisher business models to reap incredible rewards.
days wisely.
Today’s customers are becoming more interconnected.
The greatest global minds, talent and thought leaders within
They’re doing this not only through devices such as mobile
performance marketing are all around you right now. The next
and tablets, but emerging interactions such as usage of
48 hours will be your opportunity to be inspired, to network
APPS, Mobile Web and Social Platforms to influence their
and to transform your business.
daily activity, friends and purchase behaviour. A4uexpo has a reputation as a key driver and catalyst for Publishers and advertisers that empower, influence, inform
growth, diversification, integrity and innovation within the
and reward consumers during as many touchpoints as
industry. This could not happen without the exceptional and
possible will grow enormously in power and value.
valued support of all stakeholders today from our delegates to our platinum sponsors. After all, we all play a part in
The age of agile commerce is therefore upon us.
influencing the decisions and strategies of tomorrow.
For instance we’ve seen forward thinking retailers open up Wi-Fi in-store and encourage social interaction. They
Enjoy the show and remember you reap what you sow!
understand the potential role of social circles in a purchase decision. The astute entrepreneurs have taken note and innovated to match. In turn, but often belatedly, smart advertisers and agencies have started to embrace and reward publisher innovation. Whatever demographic you sit within; hidden behind the top
Matthew Wood
level themes of this year’s conference you’ll discover relevant
Founder & Chairman, A4u
Six years on and counting... Welcome to the Hilton Metropole, to our largest ever delegate numbers, our largest ever rostrum of speakers, and our largest ever number of exhibitors and sponsors, to two days of Performance Marketing
Digital Clinics where you can discuss more generic business strategy alongside our popular Google and performancerelated clinics. We’ve also drilled down the Speed Networking into verticals to enhance your networking.
insight, networking, brand building, data harnessing and personalising.
It’s invaluable for us to receive your feedback on the event and agenda sessions – it really does help us to ensure we
If you’ve got the appetite for it, we’ve got one of our most
can improve each event that we run. Please take time to visit
diverse multi-channel conference agendas to boot. During the
a4uexpo.com/feedback/ or fill out the feedback forms located
past twelve months the industry has continued to loosen its belt
by our session rooms.
to accommodate a larger slice of digital pie. I recently heard the term ‘less of the pigeon hole and more of the lynchpin of
I sincerely hope that at the end of our sixth a4uexpo London
the marketing mix’ applied to Performance Marketing, and this
conference you’ll leave refreshed and excited by the knowledge
idea is reinforced on our agenda as our sessions, not all pure
that Performance Marketing is becoming the heart of today’s
performance in their outset, breathe its potential.
online marketing mix. Enjoy!
With so many topics over the two days it’s hard to choose a few, but the sheer mentions of ‘Big Data’ and ‘Personalisation’ will meander through many sessions. This year we’ve introduced a dedicated ‘panel’s only’ session room plus a new interactive theatre that will apply more visual learning’s to the day’s session activities. Other new features this year include the addition of a Knowledge Zone to our exhibition hall. Here you can take part
Chris Johnson
in ‘Meet the Agencies’ and gain one-to-one advice with our new
Content Director, A4u
WHERE INNOVATION MAKES A DIFFERENCE
PUSHING THE BOUNDARIES OF PERFORMANCE MARKETING We work smarter to help brands engage in more ways to make more sales… As an international affiliate network in the UK, Eastern Europe and Asia Pac we’ve helped our clients engage with their audience in exciting, flexible and innovative ways. Affiliate Create and manage high-performing campaigns that focus on profit, not just volume, with the advantage of hands-on account management, to truly optimise affiliate performance. Compare Extend your reach and drive incremental sales via OMG Compare – our white label suite of personal finance comparison tables. No set up costs, fully compliant with one simple integration to compare over 50 brands and 500 products. Rewards Offer customers an incentive to drive an action – purchase, cross-sell, referral, retention, uplift conversion, unlock the sales volume from voucher code sites. We manage everything for you - data capture, sales validation and reward fulfilment.
Winner, 2012 Performance Marketing Award for Network Innovation UK +44 (0)1603 697700
omgpm.com
Poland +48 (22) 312 40 94
India +91-124-491.7700
AsiaPac +91-124-491.7700
Meet us at Stand 36
Australia +61 2 8076 7611
With the eyes of the world on the city throughout 2012, London has been celebrated and welcomed the world with a spectacle of sport, festivities, excitement and creativity through the year.
We extend this international feel as we welcome everyone to the city for this year’s a4uexpo London 2012! Steeped in history and century old architecture, with prominent sights everywhere from Big Ben to the London eye, the National Gallery to the Tate Modern, London is a timeless city offering fascinating mixes of old and new. The West-End is the heart of the capital and glamour, with style and sophistication oozing from its streets. Offering endless possibilities to mix business and pleasure and combine a stay with seeing some world famous sights. Whether you’re here for the first time or lived here for years, there’s always something new and exciting to be discovered!
Getting the Most from Your a4uexpo Experience Choosing sessions & making NOTES
Interact
Vertical Speed Networking
Select your sessions with care. Our agenda is
Our agenda has been uniquely designed to
This year sees a new spin on our ever popular
highly targeted and we’ve listed the recommended
provide a high level of education in a fun and
speed networking. Vertical speed networking
audience and perceived level of each session
interactive environment. Don’t be shy! Be sure to
offers individual sessions across 4 verticals:
in this brochure so that you can choose the
get involved. Feel free to ask questions or tweet
Fashion & Retail, Travel, Telecomms & Technology
session’s best suited to you and your business.
them to the session hash tag and our speakers
and Finance. In association with Webgains,
We’ll be announcing the start of each session so
will be more than happy to answer them.
this offers delegates incredibly targeted
listen out and make sure you’re there in good time to make the most of each one.
networking, resulting in an even higher level Networking
of valuable new contacts. Vertical Speed Networking will take place on the 3rd floor at the following times:
We’ve included note pages at the back of this
Make the most of our unrivalled networking
brochure for you to use to jot down key points,
events. Join us for the Exhibition Hall Drinks
conversations and new contacts to report back
Reception, sponsored by Performance Horizon
Fashion & Retail – Day One: 13.15–14.00
to colleagues and refer to back at the office. Plus,
Group, at the end of Day 1. This is the perfect
Travel – Day One: 18.15–19.00
enjoy some interesting stats and tweetable facts
chance to relax at the end of a busy conference
courtesy of note page sponsor, SaleCycle.
day and chat to other delegates before moving on
Telecomms & Technology – Day Two: 13.15–14.00
to our exciting Official Networking Party.
Finance – Day Two: 13.15–14.00
After the event, we will be making presentation slides available from those speakers who are happy to share. These will be found at
Use our official networking app, Shhmooze, to
slideshare.net/a4uexpo so don’t worry if you don’t
find the people you need to meet and arrange
manage to make a note of everything!
meetings and conversations with them at the show.
Wi-Fi // U: a4uexpo / P: netmediaplanet
running smoothly and allow other delegates easy access.
improve on our events year on year and need your feedback on what you liked, didn’t like and to continue to give you more by taking the time to
Pleasantries
sponsor, Net Media Planet. Please ensure that you log off when you are finished to keep the service
We value your opinion. We aim to build and
would like to see included in 2013. Please help us
Free Wi-Fi is available throughout the venue so you can stay connected at all times, courtesy of
Feedback
Cough cough… please remember that the Hilton is a non-smoking venue. A4uexpo is designed to be interactive so tweeting and online activity during sessions is encouraged. However, please be respectful of our speakers and silence your mobile phones.
offer us constructive feedback via our online form at a4uexpo.com/feedback or by using the form at the back of this brochure.
TO DO and not to do at a4uexpo Take to Twitter
Badges, Wristbands and Bags
At this year’s a4uexpo, we’ll be using individual session hashtags
It is important that you wear your wristband at all times. If you are
so that the conversation surrounding each session can be easily
attending both days of the conference this means that you must keep
followed. We encourage you to tweet your comments, ideas and
your wristband on overnight. If your wristband is removed, you will
questions to these specific hastags.
be stopped and will lose vital session and networking time while we confirm your identity.
For example, the first session hashtags are: The wristband is proof that you are a paid delegate and allows you
Balmoral #A4UB1
full access to the conference sessions, exhibition hall and networking
Sandringham #A4US1 Interactive Theatre #A4UIT1 The hash tags then change consecutively for each session, so… #A4UB2 etc. Full details of each session hash tag can be found on
events. It also entitles you to complimentary refreshments and a delicious hot lunch. Whilst your wristband is most important, you must also wear your
the agenda pages of this brochure.
badge whilst at the conference venue. These are not compulsory at
Follow the conversation via our twitter walls, located throughout
are a fantastic networking tool and make you easily identifiable to
the event and if you’re enjoying the event as a whole, tell us!
Tweet using #a4uexpo We’ll be generating tweet stats after the event as well as a twitpic wall. These will then be published so keep your eyes peeled to find out who the most influential tweeter was and which sessions prompted the most interaction.
the networking parties but we encourage you to use them as they potential new clients! Badge swapping is strictly prohibited and anyone caught doing so will be ejected from the conference and will be unable to participate in future A4u events.
ADVERTISER
NETWORK
AGENCY
PUBLISHER
This year, our fabulous delegate bags are sponsored by Marriott Affiliate Network. Make sure you pick one up, enjoy the goodies within and use it to store all those little extras picked up around the buzzing exhibition hall.
WHAT’s New
for 2012 Vertical Speed Networking
Speed Networking returns with a twist; verticals! Run across 4 verticals (Travel, Fashion & Retail, Telecomms & Technology and Finance), this ultra-efficient form of networking provides delegates with a huge amount of new contacts in minimal time.
Vertical Speed Networking is located on the 3rd floor at the following times so make sure you pop along to the session most relevant to your business and network, network, network.
Digital Clinics
Designed to provide forward thinking and actionable techniques to apply to your business, hosted by experts in their field. The Digital Clinics have their own uniquely designed agenda, delivering targeted sessions on Business Strategy, European Expansion plus other hot topics! Head along to the Knowledge Zone to maximise your learning and ROI on both Day 1 and Day 2 at 13:30–14:30.
Day 1 Fashion & Retail 13.15–14.00 Travel 18.15–19.00 Day 2 Telecomms & Technology and Finance (running concurrently) 13.15–14.00
Interactive Theatre
The Interactive Theatre is new for 2012, replacing the Live Theatre of previous years. The Interactive Theatre will offer a range of conference presentations, discussions and interactive debates throughout both days. See the agenda pages for a full session overview across the 2 days.
THE BURSARY SCHEME
The a4uexpo London bursary scheme is designed to support publishers and advertisers that are new to Performance Marketing and to a4uexpo London. The scheme provides them with the opportunity to develop a greater understanding of the intricacies of the industry and take advantage of a wealth of knowledge sharing and networking opportunities. Our bursar’s support of the scheme is a fantastic opportunity to facilitate the growth of the industry by informing, educating and inspiring those new to performance marketing, giving them a great start early on in their career. The Bursary Scheme is supported by a4uexpo, The Zoo Project and Rakuten Linkshare.
All about Apps This year we’re introducing two new Apps to a4uexpo London.
EventMethod
Shhmooze
Hold all the information about the event in the palm of your hand. Available for iPhone/iPad, Android and Windows Phone 7 users, EventMethod acts as the ultimate event guide.
Available for iPhone users, Shhmooze is a fantastic networking tool enabling you to find out who you already know at the event and who else is in attendance that you may want to meet.
You’ll find the full agenda, broken down by track, as well as speaker profiles, feedback surveys and a host of other invaluable event information including maps and live announcements.
Shhmooze shows you who you already know via Twitter and LinkedIn and helps you to find the people that you need to know and make face to face contact with them.
Plus, share your business card with new contacts instantly via personal QR codes that you can scan directly into your mobile!
Look out for the Shhmooze icon throughout this brochure wherever networking is key.
Download EventMethod from iTunes, Google Play or WindowsPhone.com.
Download Shhmooze from iTunes.
Performance Marketing
Insight from A4u
A4u is your one stop shop for all things performance marketing. Read all the latest industry news, opinion pieces, reports, guides and surveys in one place. A4u has become synonymous with the performance marketing industry thanks to informative news and insightful opinion pieces.
• 70,000 Members • Performance Marketing Guide • European Affiliate Survey • M-Commerce Report • 13 Year Forum Heritage • Top industry vacancies • Partners at leading online and performance marketing events
16-17.10.12
London
The results of the IAB advertiser survey will be released and dissected on A4u first. Where do advertisers really stand on the likes of commission rates, affiliate spend and affiliate types? Our jobs section has just been revamped. So if you’re thinking of a fresh start, make sure you check A4u first for all the current industry vacancies.
19-20.06.12
Europe
Coming up on A4u will be exclusive access to Tradedoubler’s Zoo Project start-ups. We’ll bring you interviews and articles from the business incubation scheme. Plus, there’s the updated edition of the Performance Marketing Guide. When was the last time you visited Affiliates4u.com? For the latest industry news, opinions, jobs, events, reports and discussion, be sure to keep a close eye on A4u over the coming months.
What’s new on a4u for the rest of 2012? 1
2
3
Reports will be released on lead generation, m-commerce, remarketing, and content monetisation, not forgetting the return of our comprehensive 144 page Performance Marketing Guide, throughout the rest of the year. We’ll be continuing our media partnerships - already this year we helped heighten the coverage of performance marketing content at Tradedoubler Connect 2012 and LinkShare’s Symposium, not forgetting our own a4uexpo event series.
GET INVOLVED WITH A4U For all editorial-related queries concerning A4u please contact our News and Research Reporter. Simon Holland can be found on the A4u Media Stand here at a4uexpo London (#62). Alternatively contact him at: simon.holland@existem.com +44 (0)117 203 3012. Join for free at affiliates4u.com and follow @a4u
We’ll also be creating some interesting affiliate tools with Sedo, updating our Top 50 Affiliate Marketing Bloggers list and, of course, keeping you updated with the latest news and opinion pieces from across the world of performance marketing.
for all the breaking performance marketing news. We’re also on Facebook and Google+.
16 – Sponsors Affiliate Window PLATINUM SPONSOR affiliatewindow.com Since 2000 we have built a strong reputation for innovation, technology, service, ethics and ultimately delivering performance. We are ranked the number 1
STAND #20
performance marketing network in the UK. Close to two thousand advertisers across
@AffWin
all sectors run programmes through our platform to secure online sales through our extensive publisher base. With 200+ staff, we acknowledge our position and responsibility by placing equal value in our support and service as we do in our technical development. We develop proprietary technology to assist the performance of both advertisers and publishers. Our platform features social-style dashboards and a comprehensive partner directory allowing users to search and connect with each other in a seamless manner. We are dedicated to ensuring that affiliate marketing generates incremental revenue alongside our clients other valuable marketing streams. Our vision is to become the partner of choice for performance marketing by exceeding expectation in everything we do and holding the delivery of customer value above all else.
WANT TO KNOW MORE? Full profiles are available at: a4uexpo.com/london
sponsors – 17 affilinet PLATINUM SPONSOR affili.net affilinet has been synonymous with the highest quality, security and transparency in performance marketing for the past 15 years. As one of the leading affiliate
STAND #70
networks in Europe, affilinet offers its partners (advertisers, publishers and agencies)
@affilinetuk
results-oriented online marketing solutions. Over 2,500 advertisers and more than 500,000 publishers benefit from the company’s innovative platform. affilinet advises and supports its partners when choosing and implementing successful performance marketing programs and lead generation campaigns – both nationally and internationally. Clients such as Debenhams and Thomas Cook value affilinet’s industry knowledge and international outlook. Having a head office situated in Munich and subsidiary companies located in the UK, France, Spain, Austria and the Netherlands simultaneously allows for a global approach to performance marketing whilst offering local expertise. affilinet and its sister company Sedo, together with Sedo Holding AG, are part of the United Internet group. Visit affilinet at stand 70 and join the team for a coffee and enter our 15th birthday competition. While you’re there make sure you pick up your copy of The Insider for all the latest industry news, hints and tips for running a successful performance marketing program as well as insight from the affilinet team on burning topics such as mobile and big data.
WANT TO KNOW MORE? Full profiles are available at: a4uexpo.com/london
18 – Sponsors AdInsight GOLD SPONSOR adinsight.com Established in 2008, AdInsight is the UK’s leading provider of visitor level call tracking. AdInsight Clarity goes beyond keyword level in order to report on every website visitor
STAND #50
who phones your business, bringing visitor level analytics to PayPerCall tracking.
@AdInsight
At AdInsight, we understand that sales and marketing now involve multi-touch engagements. Marketers now need visibility across all customer touch-points and the ability to track the customer journey across different channels. Our software is designed to shed light on telephone conversions. AdInsight tracks calls just like an online analytics package tracks impressions, clicks, sales and form submissions. To offer this insight at a complete visitor level we track every website visitor, identifying how they found your website or which publisher drove them, and what pages they looked at before, during and after they call your business. AdInsight Clarity collects data to help shape your campaigns, set commercials arrangements and make informed decisions regarding your affiliate campaign and other marketing activities. What’s more, our management interface is designed to be self-service, to give you the power to control the reporting and functionality you receive, including the generation of fixed numbers. We offer one of the most feature rich packages available. Find out what your customers are saying and how the calls are handled by your staff with our call recording feature. Use our call benchmarking to highlight all calls over a given duration, or in-between a specified band. Then record sales and lead information against phone calls to measure true return against your PayPerCall programme and other channels. Talk to us on stand 50 to see how we can benefit your business and performance marketing channel.
WANT TO KNOW MORE? Full profiles are available at: a4uexpo.com/london
sponsors – 19 Google Affiliate Network GOLD SPONSOR google.com/ads/affiliatenetwork/publishers Google Affiliate Network is a cost-per-action advertising platform, uniquely offering STAND #34
integration with Google’s suite of advertising tools.
@GoogleAffiliate
We enable online marketers to: - Efficiently distribute promotions across a high-quality, conversion-oriented publisher network - Gain deep insights into affiliate performance alongside your other marketing channels - Partner with a talented team to optimise your affiliate program We enable online publishers to: - Promote brands and products your audience cares about - Get rewarded for driving sales or other high-value actions - Maximize results through comprehensive, real-time reports
WANT TO KNOW MORE? Full profiles are available at: a4uexpo.com/london
20 – Sponsors Performance Horizon Group GOLD SPONSOR performancehorizon.com Performance Horizon Group allow you to take control of your affiliate and performance marketing strategy and gives brands and agencies the opportunity to
STANDS #3 & #4
bring the management of partners in house. PHG’s proprietary platform, ExactView,
@tweetPHG
is aimed at enterprise level brands and agencies and features market leading tracking technology, state of the art reporting and partner management capabilities, as well as a flexible partner payment platform. Born out of the desire to provide advertisers and agencies a premium, global alternative to the status quo, ExactView has been engineered to put unprecedented access to performance marketing data in the hands of those most suited to driving strategy, and increase transparency, sophistication and ultimately sales through affiliate partners. The experienced team behind PHG has significant heritage within the affiliate world, featuring two founders of buy.at as well as a former Chair of the IAB Affiliate Council, and counts major brands within the portfolio. These include Sony, Orange, Virgin Holidays, Barclaycard and Hotelopia, and the product is already being used across more than 40 countries. This makes PHG the only option for a premium, global brand looking to maximise their offering in the performance channel.
WANT TO KNOW MORE? Full profiles are available at: a4uexpo.com/london
sponsors – 21 commission junction SILVER SPONSOR cj.com Commission Junction, a ValueClick company, is a global leader in the online STAND #54
advertising channel of affiliate marketing.
@CJUKNetwork
We strive to find ways to enable clients to get the best possible results through such innovations as PayPerCall solutions, matched by superior service and ability to build sustainable relationships for advertisers and publishers. We set the standard for industry knowledge and technology.
OMG SILVER SPONSOR omgpm.com International leaders in performance marketing, delivering award-winning campaigns in Affiliate Marketing, Reward Marketing and Comparison Technology.
STAND #36 @OMGPM
If you want to maximise sales and increase your presence online, you can rely on OMG’s innovative technology, exceptional service and vast experience, to give you the results you’re after. OMG’s impressive list of clients is testament to the outstanding service they can offer you.
WANT TO KNOW MORE? Full profiles are available at: a4uexpo.com/london
22 – Sponsors Rakuten LinkShare silver SPONSOR linkshare.co.uk Rakuten LinkShare is the world’s largest affiliate marketing network, part of the rapidly growing Rakuten family of e-commerce companies around the world.
STAND #56 @LinkShareUKBlog
As the online marketing industry continues to evolve, companies are turning to Rakuten LinkShare for technology innovation, expertise and passion and it is our mission to empower our clients and publishers alike to achieve their commercial ambitions.
Tradedoubler Silver SPONSOR tradedoubler.com In a world that’s becoming more connected every day, the possibilities of digital commerce are growing too.
STAND: #79 – The Podium @tradedoubler_UK
Tradedoubler has a proven record in performance marketing, bringing the right people together at the right time, via our leading network, our technology, or both. And whatever else changes, our commitment to collaboration, trustworthiness and performance ensures we’ll remain at the forefront of digital commerce. Join us there.
WANT TO KNOW MORE? Full profiles are available at: a4uexpo.com/london
sponsors – 23 Webgains Silver SPONSOR webgains.com Webgains is one of Europe’s leading affiliate networks, providing a highly effective combination of robust tracking technology with world-class account management
STAND #40
and support. Founded in 2004, Webgains has fully-localised platforms in 9 European
@WebgainsUK
countries and in the USA, providing both advertisers and publishers with a unified facility for the strategic management of affiliate campaigns across single and multiple territories. Webgains was voted publishers’ preferred network in A4u’s 2012 European Survey and is part of adpepper media International N.V, the global online marketing specialist.
DiscountVouchers.co.uk Bronze Sponsor discountvouchers.co.uk DiscountVouchers.co.uk operates in both the voucher code and daily deal space, STAND #46
offering the best and most exclusive discounts available.
@DiscVisc
With an extensive database of over six million users, DiscountVouchers.co.uk has access to consumers from all demographics across the UK. Users buy deals they had not considered purchasing before receiving the DiscountVouchers.co.uk newsletter, providing merchants with incremental sales and not sales diluted by voucher codes.
WANT TO KNOW MORE? Full profiles are available at: a4uexpo.com/london
24 – Sponsors eBay Partner Network Bronze SponsoR ebaypartnernetwork.com The eBay Partner Network is the official partner and affiliate network of the world‘s largest online marketplace.
@eBayPartnerNet
eBay Partner Network currently partners with more than 100.000 affiliates and runs programs across 13 countries worldwide. Advantages at a glance: performancebased payment (Quality Click Pricing model), attractive integration options and detailed evaluation of partner performance data.
Supporting Sponsors
VoucherCodes.co.uk everyone loves a deal
WANT TO KNOW MORE? Full profiles are available at: a4uexpo.com/london
MEDIA PARTNERS
TM
Full profiles available at: a4uexpo.com/london
MARCH 12–13TH 2013 CROWNE PLAZA, NEW YORK
START SPREADING THE NEWS... PERFORMANCE MARKETING INSIGHTS IS COMING TO NEW YORK
AN EXCEPTIONAL PLATFORM AWAITS YOU – WORLD-CLASS SPEAKERS, ADVANCED CONTENT, GLOBAL STRATEGIES AND UNRIVALLED NETWORKING WILL DESCEND ON NEW YORK IN MARCH 2013 Brought to you by A4u and aimed at ‘C’ level executives, directors and marketing professionals; Performance Marketing Insights
DO YOU QUALIFY TO SPEAK AT A GLOBAL PERFORMANCE MARKETING CONFERENCE?
is a two-day, content-led performance marketing conference that will deliver international speakers within an advanced-level
Submissions are now open:
agenda comprising of the latest industry innovation, technology,
submit your proposal to us by the 31st October
collaboration and new revenue stream opportunities that
to be considered for our leading global performance
revolve around performance-based marketing.
marketing agenda.
PLACES ARE LIMITED BY DESIGN – REGISTER YOUR INTEREST TODAY performancemarketinginsights.com
Gold Sponsor
Association Partner
I AM THE RINGMASTER I am in total control of my performance programme; I command a platform designed around my requirements I have direct access to my publishers and benchmarking I control account and technical support at will I co-ordinate the expertise of performance strategists
I am A Affiliate Window www.affiliatewindow.com
+44 (0) 844 557 9240
part of the zanox group
EXTEND YOUR
GLOBAL REACH A4UEXPO 2013 ENHANCE YOUR PROFILE
INCREASE YOUR PERFORMANCE UNIQUE & INSIGHTFUL STRATEGIES
FOR INFORMATION ON THE 2013 HOST COUNTRY LAUNCH KEEP AN EYE ON:
a4uexpo.com/europe
Exhibition floor Exhibition Hall
01 03 04 05 06 07 20 28 30 34 36 40 41
Ve Interactive Performance Horizon Group Performance Horizon Group Coull PDB UK Ltd Whittard of Chelsea Affiliate Window Intela R.O.EYE Google Affiliate Network OMG Webgains Quidco
42 43 44 45 46 47 50 52 53 54 56 60 61
TradeTracker RevenueWire Neverblue HasOffers DiscountVouchers.co.uk AffiliRed AdInsight AffiliateFuture LeadCall Commission Junction Rakuten LinkShare adGENIE GoldenFeeds
The Street
Elsewhere
09 10 11 11 12 13 14
Arena Media BT
BrandVerity McAfee Popshops (Day One) USM Digital (Day Two) iLead dublinbet.com Pay on Results SEO
62 63 64 65 70 72
A4u Incentivize Monetise Hexpress affilinet Optimus Performance Marketing 73 Linkdex 77 iab 79 Tradedoubler (Networking Lounge)
Knowledge Zone Interactive Theatre
53
54
60
56
63
65
78 70
77
72
73 75
52
74
Interactive Theatre
Knowledge Zone & Meeting Area
61
50
47
62
45
64
44
43
46 34
79
42 28
36
3
14
30
13
7 12
Catering
40
Networking Lounge
20
Icon Key
41
11
10
9
6
5
4
1
76
32 – Exhibitors #60
adGENIE
#50
AdInsight
adgenie.co.uk / @GENIE_GROUP
adinsight.com / @AdInsight
adGENIE is a Dynamic Display advertising company which provides targeted advertising campaigns to advertisers on a CPA basis. We exclusively run 3 types of campaigns; Dynamic Retargeting, Dynamic Pre-Targeting (Contextual) and Dynamic Affiliate adverts. We have also just launched a new Social Media product that leverages a merchant’s data feed to send sales, again on a CPA.
#20
Affiliate Window
AdInsight is the UK’s leading call analytic solution. It goes beyond keyword level in order to report on every website visitor who calls your business providing the perfect solution for call based performance programmes. Described by Ecosultancy as “brilliant way of tracking users over their customer lifetime” and used by major brands including RAC, TUI Travel, Thomas Cook and British Gas.
#52
AffiliateFuture
affiliatewindow.com / @AffWin
affiliatefuture.com / @AffFutureUK
Award-winning performance marketing network ranked number 1 in the UK. Almost 2,000 advertisers utilise our platform, featuring social-style dashboards and a comprehensive partner directory, to enhance their online presence and seamlessly build relationships with our extensive publisher base. Dedicated to the growth of the performance channel, we strive for affiliate marketing to become part of all clients’ integrated marketing mix.
#70
affilinet
AffiliateFuture is the ultimate online performance marketing network, with 300,000 publishers and an extensive advertiser base across a wide range of verticals. We manage national and international affiliate marketing programmes, connecting advertisers with publishers for high performance results. We have been established for more than ten years, honing a reputation in technological innovation.
#47
AffiliRed
affili.net / @affilinetuk Founded in 1997 affilinet is one of Europe’s leading performance marketing networks. affilinet offers its partners an innovative, pan European network boasting the highest standards in service, business intelligence, transparency and technology. affilinet’s team of international performance experts provides unrivalled experience and knowledge. With presence in 7 countries across Europe, affilinet have a network of over 2,500 affiliate programs and more than 500,000 affiliates.
affilired.com / @affilired Founded in 2009, AffiliRed is the first Travel Performance Agency fully committed to Tourism & Travel sector. We manage more than 70 Top Travel advertisers programmes, connecting them with Networks such as Trade Tracker, Commission Junction, Buy.At or Affiliate Window. AffiliRed comprises of online marketing experts and sleepless developers that work around the clock to achieve the best results both for our advertisers and publishers.
WANT TO KNOW MORE? Full profiles are available at: a4uexpo.com/london/exhibitor-list
Exhibitors – 33 #05
#46
Coull coull.com / @coull
discountvouchers.co.uk / @DiscVisc
Coull is a market-leading performance network specialising in monetising video content. Video is a huge driver of demand for brands and products. Coull’s self-serve platform enables in-video affiliate links which convert that demand into acquisitions for advertisers and revenue for publishers. The sole video partner of Google Affiliate Network, Coull has a constantly expanding network of high-quality publishers and advertisers.
#61
DiscountVouchers.co.uk operates in both the voucher code and daily deal space, offering the best and most exclusive discounts available. With an extensive database of over six million users, DiscountVouchers. co.uk has access to consumers from all demographics across the UK. Users buy deals they had not considered purchasing before receiving the DiscountVouchers.co.uk newsletter, providing merchants with incremental sales and not sales diluted by voucher codes.
#34
GoldenFeeds goldenfeeds.com / @GoldenFeeds
Google Affiliate Network bit.ly/googleaffnet / @GoogleAffiliate
GoldenFeeds – Intelligent Quality Feed Generation by ForNova. GoldenFeeds service generates fully detailed, fresh and accurate product feed covering your entire catalogue.The feed is generated on a daily basis at off-peak hours (night) and is delivered to all your marketing channels. GoldenFeeds enables direct customization by affiliates and automatic product banner generation. No setup effort is required and we deliver within days.
#45
DiscountVouchers.co.uk
Google Affiliate Network is a cost-per-action advertising platform, uniquely offering integration with Google’s suite of advertising tools. We enable online marketers to: Efficiently distribute promotions across a high-quality, conversion-oriented publisher network / Gain deep insights into affiliate performance alongside your other marketing channels / Partner with a talented team to optimise your affiliate program.
#65
HasOffers hasoffers.com / @HasOffers
Hexpress hexpressaffiliates.com / @HexAffiliates
HasOffers is the industry’s most reliable, scalable, and flexible affiliate tracking software. Hosted in the cloud and providing a complete 2-way API, HasOffers is designed to let you do affiliate marketing your way. Signup for 30 days free, no setup fee, no contracts, cancel anytime.
Since 2002, Hexpress has been at the forefront of providing healthcare solutions, which has helped diagnose over 100,000 patients worldwide. With a network of doctors, customer support in nine different languages and in-house health professionals. Hexpress truly is the first global healthcare provider of its kind, operating a number of online clinics across the UK and Europe.
WANT TO KNOW MORE? Full profiles are available at: a4uexpo.com/london/exhibitor-list
34 – Exhibitors #77
iab
#63
Incentivize
iabuk.net / @IABUK
incentivize.com
The Internet Advertising Bureau (IAB) is the trade association for digital advertising. With over 700 members, it’s run for the leading media owners and agencies in the UK internet industry. Online is an exciting and fast-growing medium and our job at the IAB is to work with members to ensure marketers can identify the best role for online and the emerging mobile market, helping them engage their customers and build their brands.
#28
Intela
Incentivize was created to simplify TheWay in which non-stop revenue is earned. By strategically placing, for example, a survey or offer that rewards a visitor with cash, virtual currency, a download or anything else you can think of - TheWay to incent an offer is almost unlimited.
#64
Monetise - The UK CPA Network
intela.com / @intela
monetise.co.uk / @MonetiseUK
A data driven global performance marketing specialist, Intela acquires qualified consumer data through performance-based marketing solutions including email and mobile marketing, a global affiliate network as well as a range of international custom web properties. Intela provides unique expertise in generating integrated advertising campaigns with a global reach, currently spanning 24 countries in Europe, North & South America, and Australia.
#36
OMG
Since launching in 2006, Monetise has been revolutionising UK CPA affiliate marketing. We stand alone with our unrivalled technology and support. We offer advertisers a ‘zero risk’ means of acquiring leads, not charging any set-up or monthly fees. In terms of affiliates, we offer exclusive high-converting campaigns, live fanatical support, availability of weekly payments, and monthly gift rewards.
Optimus Performance Marketing
#72
omgpm.com / @OMGPM International leaders in performance marketing, delivering award-winning campaigns in Affiliate Marketing, Reward Marketing and Comparison Technology. If you want to maximise sales and increase your presence online, you can rely on OMG’s innovative technology, exceptional service and vast experience, to give you the results you’re after. OMG’s impressive list of clients is testament to the outstanding service they can offer you.
optimus-pm.com / @optimus_pm Optimus Performance Marketing provide Account Management solutions for merchants who want to grow their sales and customers from affiliates and publishers, thanks to our knowledge, contacts, and industry expertise. With office locations and a client-portfolio that spans the UK, US and Europe, our award-winning service is well placed to support merchants, whilst providing full transparency and accountability in delivering results.
WANT TO KNOW MORE? Full profiles are available at: a4uexpo.com/london/exhibitor-list
Exhibitors – 35 #06
#03 #04
PDB UK Ltd pdbuk.com PDB UK is the leading Payday Loan broker. We are trusted by the most extensive panel of lenders so the applications have higher acceptance rate. Hence our affiliates’ conversion and earning. We take pride in our ethical practice and rich portfolio of well-recognised brands like Payday Bank, Kwik Cash, My Payday, Flex Credit, 12 Month Loans, Cash Lady, iLoans etc.
#30
Performance Horizon is the award winning provider of ExactView, the leading , global performance marketing technology platform. The scalability and level of automation inherent in ExactView allows enterprise level brands and agencies to centralise control of their own affiliate and performance marketing, and is designed to turn big data into meaningful insight and actionable results.
#56
R.O.EYE ro-eye.co.uk / @roeye
Rakuten LinkShare linkshare.co.uk / @LinkShareUKBlog
The UK’s first independent affiliate management agency. R.O.EYE has a real passion for performance marketing and is focused on results.
#43
Performance Horizon Group performancehorizon.com / @tweetPHG
Rakuten LinkShare is the world’s largest affiliate marketing network, part of the rapidly growing Rakuten family of e-commerce companies around the world. As the online marketing industry continues to evolve, companies are turning to Rakuten LinkShare for technology innovation, expertise and passion and it is our mission to empower our clients and publishers alike to achieve their commercial ambitions.
#79
RevenueWire revenuewire.com / @revenuewire
Tradedoubler tradedoubler.com / @Tradedoubler_UK
RevenueWire is an industry leading full service e-commerce company. With a global affiliate marketing network and a top converting shopping cart optimized to sell digital products, RevenueWire is committed to growing online businesses on a global scale.
In a world that’s becoming more connected every day, the possibilities of digital commerce are growing too. Tradedoubler has a proven record in performance marketing, bringing the right people together at the right time, via our leading network, our technology, or both. And whatever else changes, our commitment to collaboration, trustworthiness and performance ensures we’ll remain at the forefront of digital commerce.
WANT TO KNOW MORE? Full profiles are available at: a4uexpo.com/london/exhibitor-list
36 – Exhibitors #42
TradeTracker
#01
Ve Interactive veinteractive.com / @veinteractive
tradetracker.net TradeTracker.com is one of the leading Affiliate Networks in Europe with approximately 3500 clients across a number of verticals including travel & tourism, telecoms, financial services and retail. Their European reach incorporates offices in 14 countries. TradeTracker.com has the ability to offer a state of the art affiliate marketing platform for merchants and affiliates which is currently unrivalled in terms of ease of use, effectiveness and ROI.
#40
Webgains
The most trusted cart recovery specialists; The Drum named Ve Interactive ‘Marketing Services Company of the Year’. It is a multinational technology company specialising in enterprise-level online efficiency for e-commerce and affiliate sectors. The company acts as a long-term partner to its e-commerce merchants, improving their abandonment issues through data-driven solutions, all of which contribute to optimising shopping cart recovery.
#07
Whittard of Chelsea
webgains.com / @Webgains
whittard.co.uk / @whittarduk
Founded in 2004, Webgains is one of the leading International affiliate marketing networks, providing a highly effective combination of user-friendly technology together with world-class client account management. Webgains has platforms in the UK, Germany, France, the Netherlands, Denmark, Spain, Ireland and the USA with over 2.000 programs and 153.000+ affiliate sites.
#54
Commission Junction
Whittard of Chelsea is proud to be attending this year’s a4u expo and looks forward to you visiting our Whittard Stand to sample our products and discover more about our dedicated UK & International affiliate programs. Tea and coffee are two of life’s finer pleasures, we believe they’re worth investing a little time and effort on. Whittard invites you to share our passion.
#53
Leadcall
uk.cj.com / @CJUKNetwork Commission Junction, a ValueClick company, is a global leader in the online advertising channel of affiliate marketing. We strive to find ways to enable clients to get the best possible results through such innovations as PayPerCall solutions, matched by superior service and ability to build sustainable relationships for advertisers and publishers. We set the standard for industry knowledge and technology.
leadcall.co.uk Leadcall is an event triggered lead generation solution that enables companies to maximise the potential of their website by connecting to customers who abandoned an online booking/shopping cart within seconds of the drop off. Leadcall provides automated remarketing solutions to enable companies to retarget customers, recover abandoned sales, increase online conversions and increase revenue via calls, Email and SMS.
WANT TO KNOW MORE? Full profiles are available at: a4uexpo.com/london/exhibitor-list
Exhibitors – 37 #73
#41
Linkdex Ltd linkdex.com / @Linkdex
quidco.com / @quidco
Linkdex innovative enterprise SEO platform provides actionable insights to drive your organic search results. At our platform’s core is fresh data and the award winning site crawler. On these technologies, we build class-leading features such as rank tracking with Geo-Ranking Insights, automated page audits, market share value and ROI from search, and more. Now with unique features for affiliate marketers.
#44
Quidco
Quidco is the UK’s largest cashback website with a loyal membership which continues to grow at a rate of knots. With over 2.4 million members and over 3,400 advertisers, we continue to innovate and evolve to offer numerous ways of saving money. Our client focus over the next 12 months is to provide our partners with valuable data to maximise their campaigns as well as create the most effective multichannel proposition.
#62
neverblue neverblue.com / @neverblue
A4u affiliates4u.com / @a4u
Rated the #1 CPA Network by BLUE BOOK, Neverblue delivers over 1.5 million monthly paid conversions across the globe. Part of the GlobalWide Media family, Neverblue harnesses the Internet’s top online and mobile inventory via multiple online marketing channels, including affiliate marketing, display advertising, search engine marketing, social media, mobile and email marketing. We look forward to growing with you.
A4u is a news and discussion portal dedicated to the performance marketing industry. It covers the latest news from all aspects of performance marketing, including affiliate, social, mobile, display, email, analytics and search marketing. A4u’s active forum is filled with 10+ years of discussion among the 70,000 publisher base, while the site’s industry reports, guides and resources make A4u one of the largest resources for performance marketing insight. Visit us on stand 62 to find out more about A4u and be a part of our A4u event series a4uexpo, Performance Marketing Insights and the Performance Marketing Awards.
WANT TO KNOW MORE? Full profiles are available at: a4uexpo.com/london/exhibitor-list
38 – EXHIBITORS
THE STREET Making a welcome return to a4uexpo London for 2012 ‘The Street’ is a dedicated area within the exhibition hall for advertisers, publishers and start ups, new to the industry and to a4uexpo, to make face to face contact with our international audience. Providing an opportunity for entrepreneurial companies to network with top industry representatives at an affordable investment and encourages fresh faces to our international show. Why not head to ‘The Street’ and meet some of the newest players in the Performance Marketing Industry?
WANT TO KNOW MORE? Full profiles are available at: a4uexpo.com/london/exhibitor-list
the street – 39 #13
#12
dublinbet.com dublinbetaffiliates.com / @dublinbet
ilead.pk / @iLead_PK iLead Media is a leading digital design and development agency. iLead experienced design and development team work with leading affiliates from USA, Europe, Brazil and from the Arab Continent. iLead provides dynamic cashback, discount voucher, price comparison, mobile comparison, group deal websites in multiple languages and currencies. Discuss your next affiliate project with iLead CEO at A4U Expo 2012.
dublinbet Affiliates is the affiliate program for dublinbet.com, a live casino that streams roulette, blackjack, baccarat and other casino games direct from real bricks and mortar casinos in the UK and Ireland. Their affiliate revenue share commission plan ranges from 30% - 40% of net revenue, with the added bonus of no monthly negative rollovers. Start promoting dublinbet.com today.
#10
#14
McAfee mcafee.com/uk / @McAfeeBusiness
Popshops (DAY ONE ONLY) popshops.com / @PopShops More retailers and publishers rely on PopShops to earn more. Pop by Booth 11 and see why!
PAY ON RESULTS SEO strategyinternetmarketing.co.uk
McAfee, a wholly owned subsidiary of Intel Corporation, is the world’s largest dedicated security company. We have just one mission: to help our customers stay safe. We achieve this by creating proactive security solutions for securing your digital world. We maintain a European affiliate marketing programme and are keen to hear from prospective partners, suppliers and affiliates.
#11
iLead
No upfront fees / No regular monthly fees / Only pay on extra sales on CPA, or completed Enquiry Forms. Unique business model. In SEO/ CRO for 16 years, 2 years before Google. 40 staff, 100 clients including Hay Group, Rentokil Initial, Lloyds Bank and many ecommerce businesses in furniture, printer cartridges, lighting, finance, travel etc.
#11
USM Digital (DAY TWO ONLY) usmdigital.co.uk / @USMDigital USM Digital: Reach 10 million UK consumers via email with 98% inbox penetration.
WANT TO KNOW MORE? Full profiles are available at: a4uexpo.com/london/exhibitor-list
I AM THE ACROBAT I have the flexibility to tailor my programme to my needs; I am able to flip commission levels and throw in a seasonal bonus at will The UK’s largest directory of publishers is at my fingertips I can balance multiple forms of creative, publishers and mediums I won’t stumble over technical obstacles
I am A Affiliate Window www.affiliatewindow.com
+44 (0) 844 557 9240
part of the zanox group
7th May 2013 Grosvenor House Hotel Park Lane, London
The Night Performance Marketing Evolved BE A PART OF PERORMANCE MARKETING AT THE 2013 PERFORMANCE MARKETING AWARDS enTRIES OPEN November 2012: Performancemarketingawards.co.uk
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in the catering ZONE / 13:00–14:30
MAINS
lunch menu Day one
Day two
• Thai beef with black pepper sauce, pak choi & pad Thai noodles
• Chicken tagine with pickled lemons and cous cous
• Grilled swordfish escabeche with herbs & crushed potatoes
• Hot smoked salmon with goat’s cheese and herb mash
• Farfalle pasta with butternut squash, baby spinach, cherry tomatoes, & basil oil
• Gnocchi Napolitana with rocket and parmesan
SIDES
• Roasted root vegetables with rosemary • Trio of chicken
• Mexican salad with Cajun chicken
• Tossed mixed salad leaves
• Greek salad
• Smoked Haddock with a lentil and watercress salad
• Pearl barley with peas and shrimp salad
• Nicoise salad • Salad of chicory, carrot, and orange
DESSERTS
• Cauliflower and stilton gratin
• Trio of tomatoes and mozzarella salad • Celery, radish, mango, apple salad
• Fruit & Sago Puddings
• Assorted fruit fools
• Coffee & almond cakes
• Assorted caramel tarts
• Exotic fruit salad
• Fruit bowl
• Chocolate sauce, vanilla sauce, crème fraiche
• Chocolate sauce, vanilla sauce, vanilla cream
day one overview – 45
14:30–16:30 // Meet the Agencies Held within the Knowledge Zone
Balmoral Suite
Interactive theatre
09:00–10:00
60 tips in 60 minutes: Social, Search & Conversion
Changing Consumer Habits
Stop Raining on my Parade: The Sales Implications of Weather
10:30–11:30
Everything (Legal) You’ve Wanted to Know about Running a Website
You are the Weakest Link - Goodbye!
The PR Bootcamp – A Brand’s Guide to Healthy Publicity
12:00–13:00
Using Data to Value & Optimise the Affiliate Channel
Easy Money: Breaking Down Barriers to Make Finance Work for You
Consumers are Socially Mobile: Get Your Mobile Search in Order!
13:30–14:15
LUNCH SESSION: Delivering More than a Sale - Delivering Value Beyond the Sale
–
LUNCH SESSION: Conversion Site Clinic: Live!
14:30–15:30
Performance Marketing Ranking Factors: Search, Social, Video, Mobile
Have We Over-Engineered? Technology Congestion in Performance Marketing
Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds of Customers
16:00–17:00
Google Analytics for Publishers
Mobile: An Advertiser’s Perspective
USA: Understanding Stateside Affiliation
17:15–18:15
UX for Conversion & Engagement
Are Performance KPI’s Causing an Industry Monopoly?
From Affiliate to Merchant: A Road Map
18:00–19:00 Exhibition Hall Drinks Reception
Day one overview
Vertical Speed Networking: 13:15–14:00 // Fashion & Retail 18:15–19:00 // Travel
13:30–14:30 // Digital Clinics in the Knowledge Zone (See page 74)
20:30–01:00 Official Networking Party
Remember to use our event apps:
Sandringham Suite
EventMethod for all sessions and Shhmooze for all networking events
Time
46 – AGENDA DAY ONE 09:00–10:00 Sandringham Suite
Balmoral Suite
Interactive Theatre
60 tips in 60 minutes: Social, Search & Conversion
Changing Consumer Habits
Stop Raining on my Parade: The Sales Implications of Weather
Sam Crocker, OMD
Luke Burr, Quidco
Samantha Hart, 7thingsmedia
Kelvin Newman, Site Visibility
Andrew Copeland, Tradedoubler
David McDermott, 7thingsmedia
Stephen Pavlovich, Conversion Factory
Patrick Lynch, Criteo
PB / AG / AD / NW
PB / AG / AD / NW
#A4US1
#A4UB1
Have your pen and paper at the ready. You’ll be subjected to an intense session of tips, tools and time-savers for the increasingly clouded channels of Search, Social & Conversion. Kelvin, Sam and Stephen have their work cut out as they attempt to give you 60 tips in their allotted hour!
Moderated by Andrew Copeland
The latest search gizmos, e-commerce strategies and conversion tips for data-driven landing pages will be coupled with Social Marketing tools to make your processes quicker, easier and more reliable. You’ll exit with a heap of new plans and ideas to take back to your office.
Expect insight into “Brand Advocacy” and the growing trend where advertisers reward the consumer for influencing the purchasing decisions of their peers. New technologies and marketing methods such as user engagement, social sharing, clicks and bricks and mobile usage will also be discussed. You’ll leave with an understanding of how today’s consumer expects to be advertised to.
This session is aimed at anyone who’s looking for the best tips and tricks that save you time when working across the Social and Search channels, all with a view to Conversion.
Looking at both technology advancements and general consumer habits, this session will explore how changes in the way consumers interact with brands has changed over the past two years.
This session is aimed at Advertisers & Publishers who want to understand how the advertising landscape has changed over recent years thanks to the likes of social factors and agile commerce.
WANT TO KNOW MORE? Full session descriptions are available at: a4uexpo.com/london/agenda/1
PB / AG / AD / NW
#A4UIT1
The weather is a fundamental part of our lives. We bemoan the fact that it affects our daily travel routine, spoils our weekend BBQ, or keeps people away from the High Street. Weather rules our daily routines. This session will analyse the direct correlation between the type of weather we receive and online sales patterns. Traditionally, retailers have tailored and merchandised towards the weather but what, if anything, has the online community changed? At what temperature will I sell the highest volume of T-shirts? Are there certain trigger points in the weather that will determine whether I sell one product more than another? How accurate are weather forecasts (five-day, 10-day and beyond) and should I plan my virtual shop front accordingly? By bringing together official Met Office data along with retail figures at a product level, this session will provide an in-depth correlated analysis that can change how we plan for campaigns and micro-events in the future.
AGENDA DAY ONE – 47 10:30–11:30 Sandringham Suite
Balmoral Suite
Interactive Theatre
Everything (Legal) You’ve Wanted to Know about Running a Website (but were too busy to ask)
You are the Weakest Link - Goodbye!
The PR Bootcamp – A Brand’s Guide to Healthy Publicity
Eitan Jankelewitz, Sheridans
Will Critchlow, Distilled
Andy Barr, 10 Yetis
James Ray, Forward3D
Lisa Chaikin, AffilIiate Window
Paul Reilly, Media Skunk Works Pete Young, Mediacom
PB / AG / AD / NW
#A4US2
The day in the life of a software lawyer who specialises in internet marketing is never a dull one. Eitan has been advising companies on their web properties and online dealings for a number of years, from looking at the simpler tasks of website terms and conditions through to the more complex brand protection, trademark infringements and direct marketing legalities. This session will include all of the key legal aspects of running a website explained in straightforward language and in under an hour, revealing valuable tips and tactics on how to use the law to your commercial advantage, stay out of trouble and decrease your legal spend. Using an engaging, candid and irreverent style within his session, Eitan will share examples of how to read, understand and write your own ‘angry’ letters, examples of quirky and downright stupid data protection breaches, loopholes in defamation laws and much more.
PB / AG / AD / NW
#A4UB2
Moderated by James Ray Join a panel of serious search experts as they discuss and divulge link building techniques of the past, present and future. You’ll hear about the areas of link building that Google is trying to debunk and those that are still slipping ‘under the radar’. Plus the very latest link building techniques will be authenticated by our expert panel to ensure your link building strategies are up-to-date and on message. Expect to hear topics discussed that include ‘WTF are Social Signals’, ‘Google Fear’, ‘Spamming or Not Spamming’ and ‘Playing well with Others’. This session is aimed at any webmasters who are involved in conducting or overseeing link building and SEO activity.
PB / AG / AD / NW
#A4UIT2
Covering the importance of B2B & B2C PR channels, this bootcamp will promote acquisition-led PR strategies, tailoring communications to increase brand accessibility and how PR attracts the attention of potential investors & VC’s. Expect to hear how you can become a social media expert far beyond Facebook & Twitter, how viral marketing is less natural and PR driven in the present day plus what’s considered to be the top 10 tips for successful PR campaigns from two B2B & B2C PR Experts. This session will be targeted towards beginner/intermediate SME publishers and advertisers in the performance channel looking to increase brand awareness, drive additional traffic to their site, expand the breadth of partners they work with and acquire new customers.
WANT TO KNOW MORE? Full session descriptions are available at: a4uexpo.com/london/agenda/1
48 – AGENDA DAY ONE 12:00–13:00 Sandringham Suite
Balmoral Suite
Interactive Theatre
Using Data to Value & Optimise the Affiliate Channel
Easy Money: Breaking Down Barriers to Make Finance Work for You
Consumers are Socially Mobile: Get Your Mobile Search in Order!
Helen Southgate, BSKYB
Carla Arrindell, OMG
Sri Sharma, Net Media Planet
Matt Swan, Affilliate Window
Mark Coles, Lloyds Banking Group
Bas van den Beld, Stateofsearch.com
Stephen Morris, Direct Line Group Tim Moss, Moneysupermarket
PB / AG / AD / NW
#A4US3
‘Big Data’ is the new buzz term across the online industry and rightly so. Telecomms and broadcast giant BSkyB has embraced the big data concept. It’s now using data to support and optimise the affiliate channel in addition to driving insight across the overall online eCommerce business. Helen and Matt will take you through their latest insight into Sky’s big data. You’ll learn how this data has been used to understand the value of the affiliate channel across topics of quality, churn, customer behaviour and attribution. This session is aimed at the experienced Affiliate Marketer and will provide the majority of insight for Advertisers, Agencies and Affiliates.
PB / AG / AD / NW
#A4UB3
Moderated by Carla Arrindell The volatile finance sector has dominated our headlines for the last two years – yet despite a depressed economy, the finance vertical is the biggest in terms of ad spend. It’s worth £350 million per year, yet only the fourth biggest vertical for UK affiliates. In this session a panel of market leading experts will discuss how to make the most of this challenging and changing sector. It will provide crucial insight and ‘need to know’ facts on everything from the changing shape of the finance and insurance verticals right through to the latest technologies that make ROI generation easier than it’s ever been. Whilst it’s slower to innovate than other verticals, in this session the barriers to entry are explained and resolved. Publishers and advertisers will be given valuable insight into how to make the sector work for them and how publishers of all kinds can drive valuable sales.
WANT TO KNOW MORE? Full session descriptions are available at: a4uexpo.com/london/agenda/1
PB / AG / AD / NW
#A4UIT3
Mobile commerce is growing fast. There are fantastic opportunities in mobile search & social for the early adopter. In this session, Sri Sharma and Bas van den Beld will help you lead the way with mobile search and social. They’re both becoming more intertwined than ever in the mobile space. Hear how these elements are becoming part and parcel within mobile search, how combining the two can result in a large traffic-driver and more importantly, increasing conversion. Combining the social and search marketing channels is a must and this session will tell you why! Sri will then explore mobile consumer behaviour, examples of success with different brands and how affiliates can apply the learnings. You’ll also hear about the latest toolkits that’ll help you action your mobile search strategies.
AGENDA DAY ONE – 49 13:00–14:30
13:30–14:15
13:30–14:15
Exhibition Hall
Sandringham Suite
Interactive Theatre
Lunch & Refreshments
Delivering More than a Sale - Delivering Value Beyond the Sale
Conversion Site Clinic: Live!
Simon Piper, Broadbandchoices.co.uk
Ben Jesson, Conversion Rate Experts
PB / AG / AD / NW
PB / AG / AD / NW
A two course lunch and refreshments will be served throughout the exhibition hall’s catering zones. See the Menu on page 44
#A4US4
Publishers are uniquely placed to offer advertisers an array of benefits that add value beyond just sales figures, value that can greatly strengthen their position in the publisher/provider relationship. Whilst the sale is key to keeping the affiliate model sustainable in the long term, mutually beneficial relationships can be built on the value-add. This session reveals how publishers can use their unique position in the market to amplify sales, whilst also delivering on additional KPI’s for multiple stakeholders in the client’s organisation. It’s a method aimed at cementing the publisher’s current and future position as a vital sales channel. This session would be most beneficial to small to medium-sized publishers.
#A4UIT4
Enjoy a Live Conversion Clinic in the Interactive Theatre from Conversion Rate Expert’s very own CEO Ben Jesson. He’ll be conducting live site clinics of predetermined and bespoke publisher and advertiser websites. Ben will take you through a step-by-step conversion clinic. He will shine light on fundamental site issues and suggest awardwinning improvements that can help you plan your own site conversion investigations post-event. This session is aimed at any delegates who want to see first-hand how an expert dissects and improves a website with the goals of improving conversion.
WANT TO KNOW MORE? Full session descriptions are available at: a4uexpo.com/london/agenda/1
50 – AGENDA DAY ONE 14:30–15:30 Sandringham Suite
Balmoral Suite
Interactive Theatre
Performance Marketing Ranking Factors: Search, Social, Video, Mobile
Have We Over-Engineered? Technology Congestion in Performance Marketing
Pioneers are Winning the Hearts &
Martin MacDonald, Expedia Affiliate Network
David-Joseph Brown, Ve Interactive
David Naylor, Bronco
Todd Crawford, Impact Radius Peter Dunham, Webgains Robert Durkin, FusePump Limited
Striking Gold! How Mobile Marketing Minds of Customers James Bott, M&C Saatchi Mobile Paul Brown, affilinet Guénolé Le Gall, Intela
Nicky McShane, Affiliate Traction UK Tony Nelan, Google
PB / AG / AD / NW
#A4US5
After taking a sabbatical from a4uexpo in 2011, Dave Naylor returns to the agenda for 2012 to join up with Martin Macdonald. They’ll deliver an important session on new ranking factors and considerations for search optimisation within performance marketing, be it across Search, Social, Video or Mobile. This session is aimed at SEO’s, webmasters and those who want to hear quite frankly about Search Marketing across the many facets of Performance Marketing.
PB / AG / AD / NW
#A4UB5
Moderated by Nicky McShane Technology has been an important talking point within the industry over the past few years. It’s fuelled by the adoption of many new-to-market technologies through social, mobile, feeds, data and analytics solutions, to name a few! Playing ‘Devil’s Advocate’ in this session, are we as an industry starting to see the effects from ‘data overload’ across the channel? Are we relying on it too much and overcomplicating campaigns with the inclusion of attribution modelling, tag management and datasets for example? Are we becoming so over-reliant on technology solutions that we’re losing spontaneity and creativity? Join our panel as they discuss today’s technology suite, their most important tools for success, whether we really need all this technology and where you can draw a line on its use.
WANT TO KNOW MORE? Full session descriptions are available at: a4uexpo.com/london/agenda/1
PB / AG / AD / NW
#A4UIT5
Mobile has certainly been grabbing all the headlines recently. We’ve been dazzled with assertions of how many people are now purchasing through their smart phone and new mobile wallet offerings from the likes of O2. M-commerce has certainly become something of a darling in the performance marketing space. But in amongst all the hype, advertisers and publishers alike need to realise that in order to engage with consumers on these devices in the long term, what really matters is the customer experience. Rather than concerning themselves with the bells and whistles, all parties need to ensure that they are providing simple and accessible services that engage consumers in the channels and in the way they want to be engaged. This session is aimed primarily at advertisers and publishers, however anyone with a keen interest in the future of mobile and m-commerce should also attend.
AGENDA DAY ONE – 51 16:00–17:00 Sandringham Suite
Balmoral Suite
Interactive Theatre
Google Analytics for Publishers
Mobile: An Advertiser’s Perspective
USA: Understanding Stateside Affiliation
Doug Hall, ConversionWorks
Kevin Edwards, Affiliate Window
Peter Figueredo, netx.com
Russell Sutton, ConversionWorks
Giedre Guntulionyte, Reiss Gillian Makepeace, Debenhams Joshna Patel, Red Letter Days Matthew Wood, vouchercloud
PB / AG / AD / NW
#A4US6
Understanding your users through analysing visitor data is a must for both SMEs and large established publishers. Google Analytics is a tool used by all at some point during the working day, but are you really getting the most out of what this analytics platform has to offer? Join Russell and Doug from Google’s preferred list of analytics companies. They’ll take you through how, as a publisher, you can set publisher-specific action points and goals to determine visitor value, social engagement and visitor segmentation. Attend this session and ensure you are fully utilising this free and important analytics tool. There’s a lot more to it than you might think!
PB / AG / AD / NW
#A4UB6
Moderated by Kevin Edwards It’s grabbing the headlines across the digital world, yet the uptake of successful mobile integration within the affiliate channel is still a big issue as far as the industry’s evolving nature is concerned. There’s still a limited number of advertisers who have enabled mobile affiliate tracking for their m-commerce websites. Are advertisers doing enough to enforce this? Who’s to blame, if at all? And do we really need to worry about integration? Join our panel of leading brands and mobile publishers who all have mobile affiliate tracking enabled on their m-commerce websites. Find out which hoops they had to jump through to enforce this and the results they’re seeing. What can you do as an advertiser to leverage your mobile sales through the affiliate channel?
PB / AG / AD / NW
#A4UIT6
Expanding an affiliate programme to cover the United States of America is no easy task. The sheer size and scale of the industry requires an in-depth understanding of market processes, challenges, best practice advice and areas of opportunity. Peter will take you through a statistic-led overview of the US affiliate and consumer markets. Key differences between Europe and the US, examples of new, innovative and leading US-based affiliates plus the key tips and tactics for launching your US affiliate programme are some of the top discussion points. This session is aimed at advertisers and agencies who are considering expansion into the U.S market.
WANT TO KNOW MORE? Full session descriptions are available at: a4uexpo.com/london/agenda/1
52 – AGENDA DAY ONE 17:15–18:15 Sandringham Suite
Balmoral Suite
Interactive Theatre
UX for Conversion & Engagement
Are Performance KPI’s Causing an Industry Monopoly?
From Affiliate to Merchant: A Road Map
Matt Bailey, Performance Horizon Group
Dom Hodgson, Hodgetastic
Joe Leech, cxpartners
Tanya Carter, Boden Fiona Robertson, LBi Marie Uhart, ShopStyle Europe Chris Worthy, R.O.EYE
PB / AG / AD / NW
#A4US7
The customer journey is being influenced from all corners. There’s been a decrease in search at the start of the customer journey and an increase in other starting points such as social engagement, display retargeting and the like. Through out it all, though, one integral part of the customer journey has been user experience. If you’re a publisher, the importance of holding on to a consumer / customer by engaging them with relevant content and making it simple and efficient for them to carry on their journey is paramount. For an advertiser, the user’s experience across your e-commerce store is key to empowering the sale, resulting in sales for you and rewards for the customer journey. Joe Leech has been working as the User Experience Director for cxpartners for a number of years. It’s a role that has taken him all over the World to work with large blue-chip companies including eBay, TUI, Channel 4, the Marriott, Trainline and Charles Tyrwhitt.
PB / AG / AD / NW
#A4UB7
Moderated by Matt Bailey As the industry grows and continues its expansion across digital, the introduction of Key Performance Indicators as part of an account manager’s targets are increasingly more common. It’s starting to bring us fully in line with wider digital processes, but are we seeing the dawn of an industry monopoly that stifles SME publisher growth? If Agency & Network account managers are being increasingly targeted on KPI’s that include revenue increases and average order values for example, will the SME’s of the publisher world be consistenly overlooked in favour of those top earning publishers who we know can deliver results? How can new publishers grow in size and stature if they aren’t privy to these opportunities? And what KPI’s can you put in place to target this ‘mild bunch’?
WANT TO KNOW MORE? Full session descriptions are available at: a4uexpo.com/london/agenda/1
PB / AG / AD / NW
#A4UIT7
Join Dom as he takes you on his latest journey, exploring the affiliate landscape from the merchant side with his latest online sweet shop venture, ClicknMix.co.uk. In his usual light-hearted style, Dom will turn the tables on his previous a4uexpo sessions where he viewed the affiliate landscape from the perspective of the affiliate. Instead he’ll share insight into the reasons why he’s made the move to an online retailer. You’ll discover how he’s searched for the ‘perfect’ affiliate system as well as the woes that merchants and affiliates alike can relate to. Both Affiliates & Merchants will benefit from this session. It’s aimed at those looking to make the same leap as Dom has above, providing a warts and all look at facts, figures, and the killing of a squirrel mascot...
I AM THE STRONGMAN I have the power to safeguard my programme; My platform is strong, robust and proven I have a tight grip on compliance I have the specialist tools to lift up genuine sales I achieve difficult tasks with minimal effort
I am A Affiliate Window www.affiliatewindow.com
+44 (0) 844 557 9240
part of the zanox group
Capitalise on the growth in mobile search marketing With 46% (26.4million) of all phones in the UK now smart-phones and mobile revenue continuing to grow at an exponential rate, it is an attractive channel for all brands. Add to this the fact that mobile currently makes up 19% of total clicks on all tracked links and its role in performance marketing is only going to increase. Whether designing an SEO or PPC strategy for traditional online on the desktop, keeping the customer at the core is vital. This is no different to mobile. The mobile consumer expects these three things:
• Simplicity - offer consumers a simple experience that works for them
• Immediacy - provide instant access to the information customers are looking for
• Context - the experience and information needs to be relevant to who they are, where they are (on the high street/in-store, on the move or at home), and what they are looking for
Connecting with your customer to increase conversion rate Giving customers easy access to what they are looking for at the right time and on the right device can also significantly increase conversions. There are a number of tools available to give the customer what they want and improve conversion rate on mobile, including extensions in ad-copy creatives. The key extensions available from Google that all companies should be considering are:
• Ad sitelinks - provide additional links to specific, relevant content deeper within the sitemap (up to two on mobile rather than the usual six on desktop or tablet)
• Click-to-Call extensions - provide a dedicated forwarding number that enables brands to track calls that come from PPC adverts
• Location extensions - serve the phone number or location of the closest store to a consumer so that the click puts them through to the store
• Mobile App extensions - enable deep linking to a specific page inside an app
• Offer extensions i.e. Google Offers - allow companies to take an offer from online and track redemption of that offer in-store To find out more about our unique approach across performance paid search marketing please visit our website at www.netmediaplanet.com and get in contact with us.
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Looking forward to a4uexpo London 2012 I have been thinking increasingly that as an industry it’s time we do more collectively to broadly promote the virtues of performance marketing in the digital mix. Performance marketing is an incredibly valuable channel, it’s achieved a lot in its time, and I think collectively we could do more to raise the profile and credibility of the industry – a hot topic of conversation at the moment. I believe that sharing data and insight is a key element to doing this. Across our network I can see the different results that we deliver and the returns we generate via which channels, but that’s where the visibility often ends. It’s a small piece of a much bigger jigsaw puzzle. I think we should work together to build up a comprehensive picture of the best methods to influence purchasing decisions, the mediums via which consumers are most likely to transact and overall better understand the online purchasing journey, from a performance perspective. Putting in place industry benchmarks might be scary but it is necessary in order to give advertisers a broader view on how their program is performing. Already more accountable than most other marketing channels, standardisation is the key to educating marketers at the highest level about the true value of performance marketing – not just that it offers great ROI, our default mantra. Rather than shying away from issues such as regulation and self-regulation, standards, benchmarking and best practice we should look to embrace them. They are signs of a credible industry that has belief in its abilities – and most importantly it instills a confidence in marketers that perhaps it isn’t such a black art after all…. If that all appears quite dry, then fear not as it is also continual innovation by all parties in the market and a willingness from advertisers to trial new revenue-generating opportunities that will create whole new ecosystems and ultimately lead to the proliferation of the channel. The people that work in performance marketing are passionate and dedicated. What I’m proposing we need to do is to broaden out this enthusiasm and infect more people with it. a4uexpo seems like the perfect forum to do this, so please join us in a panel debate alongside some of the digital industry’s key figureheads to discuss how we can spread the word. “Performance Marketing – The Value & Perception Debate!” Takes place in the Balmoral Suite at 12.30 on 17th October. Alternatively come and see the affilinet team and I on stand 70. Gary Bicker, Managing Director, affilinet UK
www.affilinet-inside.com / uksupport@affili.net / 020 7067 2480
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21.09.11 14:02
day TWO overview – 59
Balmoral Suite
Interactive theatre
09:30–10:30
For Blog’s Sake – Don’t You Know I Add Value?
Lead Generation: The IAB Debate
An Advertiser & Publisher 101: The Industry Overview
11:00–11:45
Turbo-Charging your SEO & Link-Building Strategy
Global Brand Building for Advertisers AND Publishers
The Past, Present and Potential of Display
12:00–13:00
Engaging Facebook through EDGErank, Content Optimisation and Killer Apps
Performance Marketing – The Value & Perception Debate!
How to Build a Successful Email Marketing Campaign
Day one overview
LUNCH SESSION: Social’s Big Performance Battle
13:30–14:15
14:30–15:30
LUNCH SESSION: Get Longer Lasting and More Satisfying Merchant-Affiliate Relationships
KEYNOTE: Getting Personal to Drive Conversion - Customer Behaviour Meets Big Data With Dr Mike Baxter, Managing Director of Sales Logiq
16:00–17:00
Excel Skills for SEO’s
Who’s in Premier Position in the
Mobilisation of the Nation
Digital Marketing League and who’s Fighting Relegation?
17:15–18:15
Distribution & Partnership: A Formidable Strategy
What REAL Value can you Obtain from Analysing Online Performance?
13:15–14:00 // Vertical Speed Networking: Telecomms & Technology / Finance Held on the 3rd floor (See page 77)
13:30–14:30 // Digital Clinics in the Knowledge Zone (See page 74)
Remember to use our event apps:
Sandringham Suite
EventMethod for all sessions and Shhmooze for all networking events
Time
60 – AGENDA DAY TWO 09:30–10:30 Sandringham Suite
Balmoral Suite
Interactive Theatre
For Blog’s Sake – Don’t You Know I Add Value?
Lead Generation: The IAB Debate
Advertiser and Publisher 101: 10 Insights
Edwyn McFarlane, Affiliate Window
Robin Caller, Goallover
Mark Haviland, Rakuten LinkShare
Daniel Powel, Starcom Mediavest Group Justin Rees, LeadPoint Justin Thomas, TTH Media
PB / AG / AD / NW
#A4US8
Bloggers influence sales! You know it, everyone knows it… but Edwyn can prove it. Using data from Affiliate Window’s network, you’ll be enlightened as Edwyn reveals the true impact of editorial based sites within the purchasing funnel and highlight just how much they lose with a purely click based reward model. Join Edwyn as we put ourselves into the shoes of a modern day blogger exploring the thousands of requests for attention, the variety of monetisation options available and the blood, sweat & tears required to be successful, all in a quest to understand the value that can really be harnessed from the blogging community. The session is aimed at affiliate managers of large brand programmes and SMEs, but also marketing directors as well as those with responsibilities in overseeing multi-channel campaigns. It will be most relevant to advertisers that have struggled to make waves in the blogging/editorial world.
PB / AG / AD / NW
#A4UB8
Moderated by Justin Thomas Online Lead Generation is increasingly being recognised as an important and growing discipline within the digital marketing mix, but how do advertisers most effectively plan, implement and manage campaigns across all the channels? The IAB’s Online Lead Generation Council are sharing their expertise and experience to address some of the most frequently asked questions by advertisers as well as look at the changes and future trends you need to know to find the best quality leads, whether sales-ready or nurture-ready. The panel will consider questions such as: verifying lead quality on a CPL basis vs revenue share, how to ensure that leads are exclusive and not ‘farmed-out’ to third parties, how to identify lead gen campaign elements and then how to deliver that with the most efficient ROI; the panel will also consider how lead gen is evolving to take advantage of social media platforms, as well as the many different types of lead source that can be utilised on a single campaign.
WANT TO KNOW MORE? Full session descriptions are available at: a4uexpo.com/london/agenda/2
PB / AG / AD / NW
#A4UIT8
Mark talks through some topics that are top of mind for both sides of the industry. From trends redefining the digital marketing space, the challenges faced by advertisers and publishers, and some case studies on how some contemporary publishers are working with progressive clients.
AGENDA DAY TWO – 61 11:00–11:45 Sandringham Suite
Balmoral Suite
Interactive Theatre
Turbo-Charging your SEO & Link-Building Strategy
Global Brand Building for Advertisers AND Publishers
The Past, Present and Potential of Display
Patrick Altoft, Branded3
Simon Bird, Savoo.co.uk
Peter Gowrie-Smith, Magnetise Group
Jon Quinton, SEOgadget
Alexander Bock, Arvato Florian Gramshammer, Commission Junction Javier Ildefonso, Symantec Luke Judge, Net Media Planet
PB / AG / AD / NW
#A4US9
PB / AG / AD / NW
#A4UB9
Panda updates have systematically killed the offsite and onsite SEO strategies of some of the UK’s largest affiliate websites in recent years ensuring a need to run a full audit of your website. So why not Join Patrick & Jon who are going to do just that? They’ll lead you through a full site link audit of a pre-defined affiliate website.
Moderated by Florian Gramshammer
Using a live affiliate example you’ll see how website audits are undertaken by our SEO experts. It’s a concept that’s sure to provide you with a solid audit strategy. The knowledgeable SEO duo will also reveal how to analyse your link profile, remove any unnatural links and move forward with a solid natural link-building strategy that’s completely future-proofed.
Advertisers and publishers have much to gain from this panel session where you’ll glimpse what a successful global brand-building strategy should consist of and when it should be considered. Pointers on how to take into account and utilise geo-located markets will also be revealed.
This session is aimed at webmasters who want to improve their SEO and linkbuilding strategies.
Global brands have global data and global teams, yet they deal with local consumers. Brands naturally want to protect their identity and have a globally integrated message, but this is difficult to achieve when consumers in different countries have different habits.
At the forefront of discussions are sure to be big advertiser and publishers brands. So expect to hear how these companies are not only growing and challenging the structure of conventional local marketing, but also developing working practies that can be adapted for local markets to ensure a consistent brand reputation.
PB / AG / AD / NW
#A4UIT9
In recent years, display has changed beyond recognition and enjoyed a perhaps surprising amount of growth and innovation. Join Magnetise as it reviews developments to date, current and future trends, highlights a number of important recent changes within the display ecosystem - and finally looks at the major opportunities and challenges ahead for the display advertising industry. Covering all the core elements of successful display advertising, from pricing metrics to buying models, creative formats to data integration, attendees will discover what’s out there, and more importantly, what will work best for them. This session is aimed at anyone who wants to gain more of an understanding of the Display market.
WANT TO KNOW MORE? Full session descriptions are available at: a4uexpo.com/london/agenda/2
62 – AGENDA DAY TWO 12:00–13:00 Sandringham Suite
Balmoral Suite
Interactive Theatre
Engaging Facebook through EDGErank, Content Optimisation and Killer Apps
Performance Marketing – The Value & Perception Debate!
How to Build a Successful Email Marketing Campaign
Martin Belam, Emblem
David-Joseph Brown, Ve Interactive
Suzanna Chaplin, Freemax Media
Kelvin Newman, Site Visibility
Christian Hauth, affilinet
Warrick Lambert, Freemax Media
Jeremy Waite, TBG Digital
Mary Keane-Dawson, Murneen Consulting Ltd Melanie Mack, MediaCom Julia Stent, uSwitch
PB / AG / AD / NW
#A4US10
PB / AG / AD / NW
#A4UB10
Introduction by Kelvin Newman
Moderated by Mary Keane-Dawson.
How do you acquire Facebook fans? How do you use EDGErank (Facebook’s news feed algorithm) to turn your content through into a killer application? Find the answers in this session.
Recently we’ve begun to see a new dawn in performance marketing. More entrepreneurs and professionals are recognising performance as a tool for digital innovation in sales, marketing and brand awareness.
Whether you’re employed by a B2B or B2C business or brand, you’ll want to hear from Facebook’s largest social agency. There’ll be information on the key optimisation techniques that ensure your content is seen and engaged with by the masses.
However, more still needs to be done to spread the virtues of the channel. Already more accountable than most other marketing channels, the key is to educate marketers at the highest level about the true value of performance marketing – not just that it offers great ROI.
The lead user experience and information architect for the Guardian’s Facebook application will also be available to take you through a case study covering, design, implementation, considerations and launch strategy that created one of the UK’s most successful Facebook applications.
This interactive panel debate featuring some of the digital industry’s key figureheads, will address how we can embrace regulation and self-regulation, standards and best practice, as well as professional development and training in order to raise the profile of the industry and encourage C-level executives to take the CPA model seriously.
WANT TO KNOW MORE? Full session descriptions are available at: a4uexpo.com/london/agenda/2
PB / AG / AD / NW
#A4UIT10
This session will cover how to plan, execute and optimise your email marketing campaigns in order to ensure you see optimum results. Take your email marketing strategy to the next level by attending this session where you’ll see relevant, recent examples of how Suzanna and Warrick have delivered better results for their clients. They’ll reveal how you can apply their tried and tested principles to your own activity. Rather than just presenting case studies and detailing best practice, the two industry figureheads will be discussing actual campaigns with the clients they’ve worked. Amongst their many demonstrations will be how you too can take advantage of behavioural targeting, sending strategy and optimisation to generate more leads and revenue from your email marketing activity. This session isn’t just aimed at publishers, but will provide top tips and marketing strategies for any e-mail campaigns.
AGENDA DAY TWO – 63 13:00–14:30
13:30–14:15
13:30–14:15
Exhibition Hall
Balmoral Suite
Interactive Theatre
Lunch & Refreshments
Social’s Big Performance Battle
Get Longer Lasting and More Satisfying Merchant-Affiliate Relationships
Auke Boersma, Digital Marketing
Jenny Williams, Skimlinks
Vikki Chowney, tmw
Michael Wheeler, Shop Direct Group
Tim Jessop, Tesco Tina Judic, Found Simon Baptist, 330 Lines
PB / AG / AD / NW A two course lunch and refreshments will be served throughout the exhibition hall’s catering zones. See the Menu on page 44
#A4UB11
Moderated by Tina Judic Social Media may continue to occupy the digital spotlight, but can we as Performance specialists really justify it as a Performance channel? Can we truly measure it as Performance Marketing? Could we push for a CPA? Where does it rightly sit in our industry’s make-up?
PB / AG / AD / NW
#A4UIT11
How can Merchants and Affiliates work together to get the most mutually beneficial relationship? Sure, there’s the one-time-only exclusive code or temporary commission increase, but what is the best way to get top-tier results and always be on the mind of your partners?
A head-to-head debate will ensue between teams fighting it out over whether Social can continue to utilise Performance, or whether it truly is purely a Branding and Customer Service channel.
Skimlinks’ Senior Merchant Manager, Jenny Williams, has spent years building relationships with merchants to optimise commissions for Skimlinks’ Affiliates and results for Merchants. Hear how she helps Merchants and Affiliates grow together for longtail benefits.
This session is aimed at anyone with a keen interest in the development of Performance Marketing across Social Media including advertisers, agencies and affiliates.
This session is aimed at publishers AND networks, however it would be an interested sit-in for merchants, who would also be able to contribute within the session.
WANT TO KNOW MORE? Full session descriptions are available at: a4uexpo.com/london/agenda/2
64 – AGENDA DAY TWO 14:30–15:30 Sandringham Suite
KEYNOTE: Getting Personal to Drive Conversion: Customer Behaviour Meets Big Data Dr Mike Baxter, Managing Director of Sales Logiq
At the heart of Performance Marketing lies a science that brand owners and advertisers have been using to drive revenue for many years – personalisation. Whether known to you or a part of the day-to-day that goes un-noticed, personalisation is part and parcel of today’s smarter marketing techniques, and is under-utilised in terms of its full potential. Dr Mike Baxter, an online customer experience expert who originally trained as a psychologist and then a chartered designer, will demonstrate how the use of data and the science of purchase behaviour can be used to tailor both content
and the customer journey to positively influence conversion. He will show how performance marketers can use big data and smart algorithms to drive more revenue by harnessing technology to deliver the right content to the right customer at the right moment. Mike’s talk will piece together two days’ of conference sessions on user experience, conversion optimisation, data, consumer habits, value & engagement, programme management, search and technology to ensure your understanding of the correlation between the use of data and personalisation is optimised to the max.
WANT TO KNOW MORE? Full session descriptions are available at: a4uexpo.com/london/agenda/2
AGENDA DAY TWO – 65 16:00–17:00 Sandringham Suite
Balmoral Suite
Interactive Theatre
Excel Skills for SEO’s
Who’s in Premier Position in the Digital Marketing League and who’s Fighting Relegation?
Mobilisation of the Nation
Richard Baxter, SEO Gadget
Greg Burgess, Found
Mark Andres, vouchercloud
James Little, Top Cashback
Ian Gregory, Jessops
Marina McKeever, VoucherCodes.co.uk
Neil Ranatunga, Tradedoubler
Pete Newman, Found. Stephanie Small, Neo@Ogilvy
PB / AG / AD / NW
#A4US12
Every affiliate marketer on the planet has a copy of Excel running on their machine. Frequently, though, Excel gets thrown on the scrapheap for any use beyond calculating CPA and conversion. Richard Baxter will showcase how he uses Excel for SEO, from categorising inbound links to fetching data from popular APIs such as SEOmoz. Advanced search marketers will be challenged throughout this session, but it also promises to make even the most advanced Excel accessible to beginners as well. This session is aimed at the advanced search marketer, or those with a keen interest in SEO and would therefore suit many webmasters.
PB / AG / AD / NW
#A4UB12
Moderated by Pete Newman PPC, Loyalty, Retargeting, Content, Voucher and Social all hold premier positions for driving the most powerful results through Affiliate, but who’s likely to be this year’s channel champion and who may need some serious team talk or new fancy footwork to ensure they don’t remain mid-table or, worse, face relegation? Join some of these channels’ biggest advocates as they discuss their focus on performance and tactics as everyone keeps their eye on the ball. This session will entail a light-hearted debate on the future of the above models. Expect laughs and football-related puns!
PB / AG / AD / NW
#A4UIT12
The internet experience is becoming more mobile by the day. Whilst they’re the most intimate of devices, they do exert a powerful and disruptive influence throughout the purchase journey. The emergence of today’s two-screen culture has opened up new doors for affiliate marketing. There’s now the ability to target customers on the move through geolocations and the chance to drive customers in-store, both have brought affiliate marketing to the attention of digital and traditional marketers alike. Question marks remain over about the future: will it be m-commerce or in-app activity? Attend this session to learn how advertisers and affiliates can take advantage of the opportunities presented by a consumers’ love affair with their smartphones. You’ll also hear about successful mobile activities currently employed by advertisers and the latest mobile publishers who can really drive volumes through mobile and m-commerce.
WANT TO KNOW MORE? Full session descriptions are available at: a4uexpo.com/london/agenda/2
66 – AGENDA DAY TWO 17:15–18:15 Sandringham Suite
Balmoral Suite
Distribution & Partnership: A Formidable Strategy
What REAL Value can you Obtain from Analysing Online Performance?
Muneer Al Busaidi, Etihad Airways
Dominic Edmunds, SaleCycle
Rachael Spowart, LBi Bigmouthmedia
Mike Glegg, MyThings Sandra McDill, TagMan Laurie Walton, TagMan
PB / AG / AD / NW
#A4US13
Discover the Development and Distribution strategy for the Etihad Airways Global Partnership Programme built alongside the guidance of LBi and structured around the client’s KPI’s. Outlining the detailed approach taken by both parties since takeover to create a selection of unique strategies which align with Etihad’s business goals, this session will highlight what key considerations brands or advertisers should be aware of when building and distributing a Global Partnership strategy for their affiliate program taking into account how individual partners require unique tactics. It will also highlight what obstacles LBi faced whilst tackling a digital and partner strategy whilst offering practical advice and examples to support Etihad’s global objectives. Considerations will be from a client and Agency perspective with added insight from networks.
PB / AG / AD / NW
#A4UB13
Moderated by Sandra McDill Saving some of the best sessions until last, this panel will discuss the complexities of real data and the challenges that marketing teams are faced with in understanding its real value. Each panellist represents a company that is using real data to drive real value to take the topic of “big data” into real life examples. The many data-driven avenues that cover areas such as attribution and channel analysis will doubtless be a talking point for panelists. Just how has it impacted performance marketing over time to where we sit within the ‘data boom’ of today? This session is aimed at those delegates who use on a consistent basis (or have recently started utilising) data sources to review and action marketing campaigns.
WANT TO KNOW MORE? Full session descriptions are available at: a4uexpo.com/london/agenda/2
You & Tradedoubler has delivered profitable online connections since 1999 by putting collaboration at the heart of our business. Because when our customers succeed, we do too. If you want to increase sales, drive marketing ROI or turn your websites and apps into revenue streams, talk to us and find out how our unique knowledge-based approach might work for you.
To find out more drop in for a free coffee or visit tradedoubler.com
I AM THE JUGGLER
I can juggle multi channel opportunities through one supplier; You can even throw a mobile
tracking solution into the mix, it won’t phase me I work with a dedicated Lead Generation team to support my performance I can merge online and offline sales I access performers innovating in m-commerce and behavioural retargeting
I am A Affiliate Window www.affiliatewindow.com
+44 (0) 844 557 9240
part of the zanox group
I AM THE MAGICIAN I can make the impossible, possible; I have the power to identify performers by promotional type, sector or region I can conjure up multiple users, each one customised to my own needs I can see the past, present and future in the blink of an eye White papers, best practise guides and regular strategy newsletters appear as if by magic
I am A Affiliate Window www.affiliatewindow.com
+44 (0) 844 557 9240
part of the zanox group
Arena Media has the Knowledge! With a varying and diverse client base; from pizza chains to holiday campsites to high end financial providers, Arena Media has been delivering leading digital performance marketing knowledge and service for over 12 years. Over this time the agency and its staff have accumulated a wealth of knowledge across both offline and online media channels. Arena Media prides itself on its digital breadth of expertise and we are giving you the opportunity to take advantage of it by entering our Knowledge Zone Comp! Arena Media are offering you the chance to win a two hour brainstorming session with 5 of Arena Media’s finest!! Choose from the likes of our Head of Performance, Our Digital Innovation Director, Our Head of Planning and many more. Our knowledge and expertise is here for you to take; just complete the form. Select your 5 specialists from a drop down list and give us a brief description of your topic. Enter here http://a4u.arena-solutions.co.uk
Day one
Day two
13:30–14:30 Digital Clinics
13:30–14:30 Digital Clinics
New for 2012, delegates can receive one-to-one advice on a wide range of specialist topics and some more generic ones too.
Top tips will be available from some of the industries finest. Get the low-down on forward thinking and techniques and how you can apply them to your business.
14:30-16:30 Meet the Agencies A great way for publishers and advertisers to informally meet with key representatives from leading Performance Marketing agencies.
SPONSORED by
THE KNOWLEDGE ZONE / 14:30–16:30 DAY ONE
MEET THE AGENCIES
Bank
Bank
CAMPING • WALKING • SKIING
Surgicare Logo and colours Pantone 526 c
R: 101 G: 45 B:37
C: 76 M: 100 Y:7 K:0
Gray: K:70
Headline font: ITC Stone Sans Body font: Helvetica
THE KNOWLEDGE ZONE / 14:30–16:30 DAY ONE A fantastic way for publishers, advertisers and suppliers to meet with the leading agencies in Performance Marketing. Introduce your business model and create vital new relationships through this innovative drop in session. Meet the agencies will take place within the Knowledge Zone between 14:30–16:30 on Day 1. Drop in and build key new business contacts!
THE
LONDON PASS
The definition of looking good
74 – THE KNOWLEDGE ZONE
digital CLINICS Enhance your Digital Portfolio with our Expert Clinics.
DAY ONE // 13:30-14:30 Business Strategy Clinic – Hosted by Mary Keane-Dawson Take your business to the next level by building a digital business strategy, with advice from someone who’s ‘been there and done it’ in business – Mary Keane-Dawson. Mary is also a ‘Dragon’ to the Tradedoubler-backed incubator, The Zoo Project, a Judge of The Performance Marketing Awards and a Board Advisor to several start-ups including Hot Drops. Digital Law in Performance Marketing – Hosted by Eitan Jankelewitz Having worked with many Affiliate & Performance Marketing companies for the past 5 years, Eitan will be on hand to aid you with key aspects of law within Performance Marketing. Whether it’s how to understand duplicate content laws, data protection breaches, loopholes in defamation laws and much more, Eitan is a great port of call to learn more about what you’re doing right, and potentially doing wrong! Affiliate Programme Clinic – Hosted by Bruce Clayton at Optimus-PM Got any burning issues about your affiliate programme that you could benefit from some one-to-one advice with a leading agency in the space? Come and meet Bruce Clayton from Optimus Performance Marketing, who specialise in maximising advertiser success within Performance Marketing. Call Tracking Insight Clinic – Hosted by Michelle Anthony from AdInsight Call Tracking works for many of the largest blue-chip brands. Aiding businesses to justify ad-spend, increase conversions and cut ineffective advertising can be understood from analysing your call traffic. Join Michelle Anthony to learn more about how call tracking works, and how you can better your business goals.
THE KNOWLEDGE ZONE
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Between 13:30 and 14:30 on both conference days, delegates can receive one-to-one advice on a wide range of specialist topics, and for this year, some more generic ones too! Experts on hand for 2012 are from companies including Adinsight, Sheridan’s, SNR Denton, Coull, SEOgadget, Quaturo and Optimus PM.
DAY TWO // 13:30-14:30 Funding & Investment Clinic – Hosted by Jeremy Cohen from SNR Denton Do you want to move your business forward, yet need some advice on whether sourcing funding or investment is right for you? Are you desirable to potential investors, do you have finance strategies in place or are you preparing for exit? If you answered yes, pop along to meet Jeremy to have an honest and frank chat about your future business propositions. Video Marketing Clinic – Hosted by Irfon Watkins Reaching in excess of 500 million unique users per month through Coull’s network alone, monetising video content is a new but expanding area of Performance Marketing – and one that shouldn’t be ignored. Irfon will be able to show you the true value in video marketing, whether on the advertiser or publisher side. 2 x Google SEO Clinics – Hosted by Richard Baxter and Kevin Gibbons So popular - we’ve doubled up! Join two SEO experts from SEOgadget and Quaturo to dissect and improve your site SEO and provide aid for any recent Google updates that didn’t go so well for your website. Richard & Kevin are experts in their field – so ensure you arrive early to secure some valuable one-to-one time with them.
vertical speed networking
brought to you by
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vertical speed networking New for 2012, Vertical Speed Networking offers you the chance to meet with advertisers and publishers in a targeted, informal and exciting environment. Featuring the following verticals; Travel, Fashion & Retail, Telecomms & Technology and Finance. This targeted networking opportunity provides delegates with the opportunity to build up a considerable amount of contacts in minimal time. Head to the 3rd floor on Day 1, at 13:15–14:00 for the Fashion & Retail session and at 18:15–19:00 for the Travel session. Day 2 will feature Telecomms & Technology and Finance, running concurrently, at 13:15–14:00, in the same location. If you have not already booked a place on your chosen session via the Webgains eventbrite system, please go to the 3rd floor before the start of the session and speak to the Webgains representative about participating.
This year a4uexpo will once again be providing advertisers and publishers with the opportunity to meet in a one to one environment through the ever popular Speed Networking. Speed networking at a4uexpo Europe allows our delegates to meet old and new acquaintances and strengthen key industry relationships within the Performance and Affiliate Marketing industry, all in an informal and fast-paced environment. This ultra-efficient form of networking can provide delegates with a vast amount of new contacts, in minimal time, allowing them more time to enjoy other aspects of a4uexpo such as our buzzing exhibition hall and informative conference sessions. Speed networking is not only exciting but also complimentary. However, it is only open to delegates of a4uexpo Europe 2012 and places are limited and allocated on a first come first served basis.
Please note: Speed networking is only available to publishers, advertisers and agencies and only one representative from any company can register.
INTERACTIVE THEATRE
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INTERACTIVE THEATRE Interactive sessions, analysis, boot camps and strategy all under one roof and hosted by BT!
View the complete agenda for the BT Interactive Theatre below and take part in the sessions across the 2 day conference.
Day one
Day TWO
09:00–10:00 Stop Raining on my Parade: The Sales Implications of Weather
09:30–10:30 An Advertiser & Publisher 101: The Industry Overview
10:30–11:30 The PR Bootcamp – A Brand’s Guide to Healthy Publicity
11:00–11:45 The Past, Present and Potential of Display
12:00–13:00 Consumers are Socially Mobile: Get Your Mobile Search in Order! 13:30–14:15 Conversion Site Clinic: Live! 14:30–15:30 Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds of Customers
12:00–13:00 How to Build a Successful Email Marketing Campaign 13:30–14:15 Get Longer Lasting and More Satisfying MerchantAffiliate Relationships 16:00–17:00 Mobilisation of the Nation
16:00–17:00 USA: Understanding Stateside Affiliation 17:15–18:15 From Affiliate to Merchant: A Road Map
SPONSORED by
82 – speakers Muneer Al Busaidi
Patrick Altoft
Manager Digital Marketing for Etihad Airways
Director Of Search for Branded3
@patrickaltoft
Muneer Al Busaidi has been instrumental in the fast-paced development
Patrick is Director of Search at Branded3, a Leeds based full service digital
of digital marketing at Etihad Airways over the past two-and-a-half years,
agency specialising in search engine optimisation and social media marketing
developing a growing team of professionals at the national carrier with
as well as building and designing websites and applications. A full time SEO
a focus on affiliate marketing, PPC, social media and search engine
consultant since 2002 Patrick writes about SEO and social media for the
optimization. There has been unprecedented growth in each of these areas,
popular E-Consultancy website and has been quoted in publications such
with affiliate marketing activities at Etihad Airways increasing by more than
as the BBC News, The Times, Guardian, TechCrunch, Mashable, Search
100% in the past year alone.
Engine Journal, Search Engine Land, Ars Technica, ZD Net, CNet News.com, Information Week, The Inquirer, Web Pro News, CNBC, and Wired.
Mark Andres
Carla Arrindell
Head Of Affiliates for vouchercloud
Client Services Director for OMG
@CloudHQ
@OMGPM
Mark’s field of expertise is multichannel campaigns, he was part of the
With over 8 years experience in affiliate marketing, Carla, as Client Services
original team that launched vouchercloud and set up the affiliate side of
Director for OMG, brings a wealth of insight and expertise in developing
the company.
and delivering robust strategies for a breadth of finance and utilities brands including Barclays, E.ON, Natwest, HSBC, Gocompare.com, M&S Money,
As Head of Affiliates at vouchercloud he leads an agile team focused on
Churchill and Confused.com. Carla’s knowledge of the Finance vertical is
performance lead promotions that fulfil merchants’ objectives both in-store
unparalleled and she has been instrumental in developing OMG’s market
and through e-commerce/m-commerce channels; and is continuing to close
leading service, combining best practise techniques and innovative solutions
the online/offline gap!
to drive incremental value and strong ROI.
WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/london/speaker-list
SPEAKERS – 83 Matt Bailey
Simon Baptist
Commercial Director for Performance Horizon Group
Founder for 330 Lines
@mattb811
@simon_baptist
Matt Bailey is an experienced and well known speaker on the subject of
Simon Baptist is obsessed with helping Local businesses realise the Social
performance marketing, having over 7 year’s experience in the industry
Media opportunity. Since F8 in 2010, he has been acutely focused on
holding senior roles both affiliate network and agency side. He is also a
understanding the impact Facebook is having on the way people interact with
former chair of the IAB Affiliate Marketing Council where he was successful in
people, places and things digitally and in the real world. Simon is the founder of
driving through several industry wide best practice initiatives. Currently, Matt
330 Lines, the Facebook specialists for Local. Simon also provides consulting
operates as Commercial Director at Performance Horizon Group, the leading
services, in particular around Social Business design. Previously, Simon was
global provider of performance marketing technology on a Software as a
Group Head of Social Media at European Directories, a pan-European Yellow
Service model, and winners of Best New Entrant at this year’s Performance
Pages company and has a career that stretches back past the dotcom boom
Marketing Awards.
to discovering the power of the Web from a cyber-cafe in Ghana.
Andy Barr
DR MIKE Baxter
Head Yeti for 10 Yetis
Managing Director for Sales Logiq
@10Yetis
Co-Founder and the gobby one from the award winning 10 Yetis; Andy Barr
Dr Mike Baxter is one of the UK’s leading experts in the online customer
has spoken around the world on all aspects of public relations including online
experience. Originally trained as a psychologist and then as a Chartered
PR, Digital Media and most importantly, how SEO & PR agencies can better
Designer, Mike has published four benchmarking studies of the online
work together. 10 Yetis is an international public relations agency founded
customer experience, based on analyses of the top ecommerce sites in the
by two people who had never worked in a PR Agency before. Andy has held
UK & USA. A consultant to ecommerce companies since 2001, Mike’s clients
a number of Senior PR & Marketing roles for some of the worlds largest
include Argos, Avis, Dell, Google, KLM, Philips, Orange, Santander, Sky. His
companies including AXA, FirstGroup, Chelsea Building Society, Midlands
consultancy work covers SEO, PPC, web analytics, e-commerce technology
Electricity Board (now E.ON) & Unilever before going on to form 10 Yetis.
and conversion optimisation.
WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/london/speaker-list
84 – speakers Richard Baxter
Martin Belam
Founder for SEO Gadget
Principal Consultant for Emblem
@richardbaxter
@currybet
Richard is Founder and Director at SEOgadget, an ROI driven internet
Formerly UX Lead at the Guardian, Martin Belam is Principal Consultant
marketing agency based in the UK. After spending years learning his
at Emblem.
craft working for the engineering, retail, recruitment and travel industry, he progressed to become Head of SEO at Cheapflights.co.uk, one of the
He has spent over a decade building successful digital products across
most visible UK travel industry websites. Richard founded his own search
mobile and desktop for global brands like the Guardian, BBC, Sony and
marketing agency based on the belief that SEO campaigns can drive instant
Vodafone. He helps run London IA, blogs about UX & digital media at
& measurable return on investment with the right combination of high quality
currybet.net, and can be found on Twitter as @currybet.
link building, technical SEO strategy and conversion rate optimisation.
Simon Bird
Alexander Bock
General Manager for Savoo.co.uk
Director Of Online Marketing for Arvato
@Savoo
@arvatoUK
Simon is the General Manager of Savoo.co.uk as well as Savoo.de and
Alexander is a pioneer of online performance marketing; his career has
manages a team of 20 people. Savoo promotes savvy shopping, deals
spanned 12 years where he has worked for both agencies and client side
and discount codes and is the international arm of the US deals giant
boasting experience with TradeDoubler, CBL International and Arvato.
Savings.com. In his current role, Alex is responsible for the online marketing and sales Savoo.co.uk, launched in 2009, is the international arm of the highly
activities for Microsoft Store, as well as a host of international brands, across
successful US parent company Savings.com. Savoo is dedicated to offering
EMEA and the US.
consumers the best user experience whilst working closely with merchants and agencies to promote deals in a controlled and transparent way.
WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/london/speaker-list
SPEAKERS – 85 Auke Boersma
James Bott
Independent Media Management Consultant for Digital Marketing
Head of Business Development for M&C Saatchi Mobile
@MrBoardsma
@MCSaatchiMobile
Auke Boersma is a Digital Marketing & Advertising Executive with over
James is a mobile media, digital marketing and e/m-commerce specialist
10 years of experience in various fields of the Digital Industry. He worked
with almost a decade of experience in the digital field.
as an independent consultant for Digital Animal (UK’s leading online fan management marketer, operating it’s fandistribution recommendation
He founded and launched a leading ecommerce jewellery website in the UK
platform that helps clients engage with fans across social media) by advising
and Europe, and launched the world’s first mp3 price comparison website
and assisting them with their Product definition, Sales strategy and execution,
and app in the UK and the US. James is now agency side working within the
structuring of internal processes, planning of resources and personnel, public
full service mobile agency at M&C Saatchi. He specialises in mobile media
relations and management of infrastructure.
helping brands to effectively and efficiently advertise via the mobile channel.
David-Joseph Brown
Paul Brown
Chief Executive Officer for Ve Interactive
Business Development Manager for affilinet
@veinteractive
@paul_d_brown
Serial-entrepreneur David is the mastermind behind Ve Interactive, a
Paul started his career as a marketer working for some of the UK’s best
multinational technology company. Named The Drum’s ‘Marketing Services
known consumer brands including the retailer Carphone Warehouse and the
Company of the Year 2012,’ Ve specialises in Online Efficiency, offering
Bank Alliance & Leicester.
Data-Driven Solutions from a suite of proprietary products, including its award-winning cart recovery software, VeCapture.
Paul has worked at affilinet for 4 years playing a significant role in developing its UK operation. Now part of the strategy team, he is responsible for
David won a Bronze medal in the 2012 International Business Awards for
implementing business development initiatives and supporting the Strategic
‘Software Executive of the Year.’
Development of affilinet’s international business.
WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/london/speaker-list
86 – speakers Greg Burgess
Luke Burr
Director Of Digital Advertising for Found
Business Development Manager for Quidco
@Found_Online
If Greg was a stick of rock, he’d have Paid Search running through the
Luke started out at The Walt Disney Company working in the Corporate
middle! As Found’s Director of Digital Advertising, Greg leads an ambitious
Marketing team. His main responsibilities included producing creative news
team of talented analysts delivering campaigns for such clients as Wilkinsons,
and competition content for the UK Disney Princess and Winnie the Pooh
the Post Office, Premier Inn and Hand Picked Hotels. Highly experienced
websites and assisting with the roll out of the first UK customer database
in how the focus and manipulation of key metrics can achieve huge impact
across all Disney’s lines of business.
on any digital marketing activity, Greg thrives on the ever changing search landscape and the dynamics it continually opens up to gain more market
He began working in affiliate marketing in 2009 as a Publisher Development
share and, ultimately, more revenue for clients.
Manager for Tradedoubler responsible for the growth and development of the network’s top publishers.
Robin Caller
Tanya Carter
Founder And Ceo for Goallover
Assistant Online Marketing Manager for Boden
Robin Caller is the founder and CEO of Goallover, the company behind
Tanya Carter is Assistant Online Marketing Manager for Boden, a uniquely
LOLAGROVE. Robin cut his teeth in the digital industry selling domain names
British retail brand specialising in stylish family fashion for those aged 0-100.
in 95, before heading up pan-European sales at first-wave social network FortuneCity.com.
Tanya has trodden the affiliate track for the past few years, establishing a sound knowledge of the online marketing arena. Her current responsibilities
Founding Goallover in 2001, he built a display advertising business
at Boden include all paid online marketing channels for the UK business with
representing websites such as WWE, Menshealth, UGO, Glam and
the affiliate channel a key focus going into 2013.
Monster, before a business request from Monster Inc. turned his focus to lead generation.
WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/london/speaker-list
SPEAKERS – 87 Lisa Chaikin
Suzanna Chaplin
Head Of Public Relations for AffilIiate Window
Business Development for Freemax Media
@AffWin
@FreemaxMedia1
Lisa has nearly four years experience in the affiliate channel – currently as
Suzanna Chaplin has worked at Freemax Media for 4 years. Her initial role
Head of PR for global performance marketing network, Affiliate Window.
was in account management growing accounts such as Halifax, LandRover and House of Fraser.
Her primary responsibilities include coordinating and managing Affiliate Window’s external public relations throughout the UK & US by working
Over the last year she has established Freemax Media’s presence in four
to strengthen relationships with key industry titles and ensuring that the
new countries including France, Spain and Italy. Freemax Media now works
network is viewed as an approachable, intelligent, and honest media partner
with all the major agencies, networks and has established a network of direct
in both territories.
clients in Continental Europe.
Vikki Chowney
Mark Coles
Head Of Community for tmw
Digital Acquisition Manager for Lloyds Banking Group
@vikkichowney
Vikki is head of community at intelligent influence agency TMW, where
Having previously worked in multi-channel B2B and B2C marketing roles,
she looks after community management and influencer relations for the
Mark joined the digital team at HBOS Credit Cards in 2006.
agency’s portfolio. She’s a former journalist, most recently as news editor for Econsultancy. From 2009 - 2011 she was editor of Reputation Online, a
Since then he has broadened the marketing mix within Bought Media
sister title to new media age that presented both editorial and user-generated
acquisition through the growth of direct partner sites and focussing on
coverage of the digital PR landscape. Her work has appeared in Marketing
affiliate network opportunities. He has also launched an industry first with
Week, Communicate, new media age, Contagious, The Guardian and more.
pre-approved credit card offers for Lloyds Banking Group customers via Moneysupermarket.com.
WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/london/speaker-list
88 – speakers Andrew Copeland
Todd Crawford
Head Of Affiliates - North West for Tradedoubler
Co-Founder for Impact Radius
@Tradedoubler_UK
@toddcrawford
Andrew Copeland is Network Director at Tradedoubler UK. Tradedoubler
A recognisable veteran, Todd Crawford brings to Impact Radius a passion for
operates one of the world’s largest international affiliate networks and
performance advertising and a commitment to its growth. As a co-founder,
provides advertisers, publishers and agencies with world class support
he evangelizes the opportunities presented by a multi-channel approach to
and technology, helping them manage their performance marketing activity.
the performance model. Prior to Impact Radius, he served as vice president of sales and business development for Digital River’s affiliate network,
With over 7 years of experience in affiliate marketing, Andrew has worked
oneNetworkDirect.
with a number of brands such as Lloyds, Barclaycard, Envirofone and Mazuma Mobile, developing successful affiliate strategies to deliver against each clients’ objectives.
Will Critchlow
Sam Crocker
Founder for Distilled
Seo Director for OMD
@willcritchlow
@samuelcrocker
Will Critchlow co-founded Distilled in 2005 with Duncan Morris.
Sam Crocker manages a team of SEO’s at OMD UK. As SEO director he focusses on enterprise client delivery, improving OMD’s product and inspiring
Distilled provides natural SEO and paid search services from offices in
innovation within the team.
London, New York and Seattle. Distilled hosts regular industry conferences including SearchLove and LinkLove.
In this session Sam hopes to inspire the audience with some of his top tips (rapid fire) for Search – specifically with respect to performance and eCommerce sites.
WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/london/speaker-list
SPEAKERS – 89 Peter Dunham
Robert Durkin
Technical Director for Webgains
Ceo for FusePump Limited
@PeterDunham
A widely respected technology leader, Peter is co-founder and Technical
Robert Durkin has extensive experience in the e-commerce and digital
Director of Webgains, responsible for both operational continuity and product
marketing sectors. Robert started his career as a freelance developer
vision. Having designed and built the original platform, he then architected
building and marketing e-commerce sites.
and managed the international rollout and has built up a strong team of engineers & quality assurance professionals, along with operational and
He created his own e-commerce business in 2004 which relied on an
project management staff.
innovative dynamic pricing engine that was able to generate competitive offers in real time as users browsed the site.
Dominic Edmunds
Kevin Edwards
Founder & President for SaleCycle
Strategy Director for Affiliate Window
@SaleCycle
@AffWin
Recognised as ‘the founder of commercial cart recovery’, Dominic has
A veteran of affiliate marketing, Kevin has worked network side for eight
developed an unrivalled level of online transactional expertise and consumer
years. As Strategy Director at the UK’s largest performance network he
insight. This insight is frequently shared on the international conference
is responsible for helping clients better understand their data as well as
circuit predominantly in the US and the UK.
conducting research into the affiliate space. Having completed a stint as the Chair of the IAB’s Affiliate Marketing Council in 2010 Kevin retains his
Dominic was recognised by IPPR (Institute for Public Policy Research) as
involvement, heading up the AMC’s Best Practice Committee. Kevin also
one of twelve ‘Northern Champions’ alongside Olympians, Academics and
regularly presents his team’s research, having shared insights at the a4uexpo,
Political leaders as ‘ones to watch’ in 2012.
Internet World, the Online Marketing Show and the IDM.
WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/london/speaker-list
90 – speakers Peter Figueredo
Peter Gowrie-Smith
Founding Partner & Brainstorm Chaser for netx.com
Managing Director for Magnetise Group
@figueredo
Peter started his career at interactive agency pioneer i-traffic, contributing to
Peter founded the Magnetise Group in 2007 to improve the reach, return
the launch of their Performance Marketing division. In 2001 he co-founded
and accountability of digital spend. Its proprietary platform powers a suite
Digital Marketing Agency NETexponent, today known as NetX.
of products to create and manage performance advertising, marketing and lead generation campaigns that deliver significant revenue, optimising
Currently he leads their media, research, and account teams.
both response rates and data quality. Prior to setting up Magnetise, Peter occupied a number of senior level positions within the industry, including
An avid runner, Peter is currently training for his 3rd NYC Marathon. When not
Director of Enterprise at TMN plc, Director of Business Development at DGM
working or running, he spends time with his wife and 2 little girls.
plc and Business Development Director and Board Member of EDR plc.
Florian Gramshammer
Giedre Guntulionyte
Country Manager for Commission Junction
Customer Acquistion Manager for Reiss
@ukflo
@Reiss
Florian Gramshammer joined Commission Junction in August 2007 as sales
Giedre is the Customer Acquisition Manager at Reiss, an iconic fashion
manager; he quickly moved through the ranks being promoted to UK country
retailer, delivering exceptional design and quality menswear and women’s
manager in January 2011.
clothing and accessories.
Within this role, Florian is responsible for managing the commercial aspects
Her responsibilities include growing Reiss affiliate marketing programmes
of the UK business, growing the current client base and taking a senior role in
across UK and US markets.
developing marketing strategy and direction.
WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/london/speaker-list
SPEAKERS – 91 Doug Hall
Samantha Hart
Head Of Internet Marketing for ConversionWorks
Search And Business Director for 7thingsmedia
@fastbloke
@7thingsmedia
Doug is the Head of Internet Marketing at ConversionWorks and is a self
Samantha is responsible for the international development of the PPC
confessed Jason Bourne of analytics and conversion rate optimisation.
and SEO channels whilst leading wider best practice at 7thingsmedia. Samantha’s experience in digital spans ten years with client-side roles at
He works with global brands such as WhatCar?, Guinness, L’Oreal and
Easyjet, Teletext and Air New Zealand plus global search roles at Omnicom’s
Hargreaves Lansdown helping them to get more value from their website
PHD and GroupM agency Mindshare. Within these agency roles she has led
through a process of measurement and conversion rate optimisation.
the global activity for the likes of Sainsbury’s, LG & SAP to manage both the on-going performance but also new strategic and technological opportunities to ensure the dynamic campaigns deliver absolute revenue and profitability.
Christian Hauth
Mark Haviland
Director Business Development & Strategy for affilinet
Managing Director for Rakuten LinkShare
@chrishauth
@linkshareukblog
Chris joined affilinet to build its strategy team from Telefónica, where he
After 15 years building his knowledge and experience of international
worked in the new business and innovations department.
marketing with Disney and CNN, living in Tokyo, Paris and London, Mark joined Rakuten LinkShare UK in January 2012.
Chris started his career as a senior consultant at Solon Management Consulting, Munich and AltmanVilandrie, Boston.
As Managing Director, Mark is responsible for ensuring growth expectations are exceeded for 2012 and is initiating plans to support clients and publishers
At affilinet Chris is responsible for driving forward all strategic initiatives, M&A
in their international expansion in 2013 and beyond.
and Lobbying across Europe
WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/london/speaker-list
92 – speakers Dom Hodgson
Javier Ildefonso
Head Hodge for Hodgetastic
Emea Acquisition Manager for Symantec
@Thehodge
@magicnorton
Dom Hodgson, Head Hodge of Hodgetastic, spends most of the day
Javier Ildefonso joined Symantec in September 2006 as Iberia Marketing
coming up with and building really stupid website ideas and running events
Director; after being the EMEA Marketer of the Year several times, he was
on everything that can be considered Geeky. He wore a gold suit to the
promoted to the eCommerce Group as EMEA Acquisition Manager with
a4uAwards 2011 and came second in the best dressed... SECOND?? In a
focus on Affiliate’s business in July 2011.
gold bloody suit... He’s not bitter about that at all. Within this role, Javier is responsible for managing the commercial aspects Dom has managed SEO campaigns for big-name brands, owns a top iTunes
of the EMEA Affiliate’s business, growing the current client base and taking a
charting podcasting network, won more than 10 developer competitions in
senior role in developing market strategy and direction.
the last two years, he also plays a mean game of TF2.
Eitan Jankelewitz
Ben Jesson
Intellectual Property Lawyer for Sheridans
Ceo for Conversion Rate Experts
@EitanJan
Eitan Jankelewitz is an intellectual property lawyer specialising in digital
An internet marketing specialist, Ben co-founded Conversion Rate Experts
media, with a particular focus on internet marketing. Eitan advises networks,
(CRE) after implementing almost every web marketing strategy and
publishers and advertisers on all software and technology matters affecting
concluding that conversion rate optimization is by far the biggest opportunity
their businesses.
for most web businesses.
Eitan also has a comprehensive knowledge of the regulatory frameworks
CRE is an international consultancy that has worked with companies
relating to website operation, including data privacy and protection, cookies,
including Apple, Google, Vodafone, Google, 888, SEO Book, and SEOmoz.
distance selling and direct marketing.
Double-digit improvements are the norm.
WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/london/speaker-list
SPEAKERS – 93 Tim Jessop
Luke Judge
Online Marketing Manager for Tesco
Head Of Business Development for Net Media Planet
@UKtesco
@LukeJudge
Tim Jessop has 8 years experience in performance marketing and has been
Working on a performance based model across more than 80 countries in
at Tesco for 6 years.
over 35 languages, Net Media Planet generates client revenues of over £100 million annually. Last year, the company won both the A4U Best Search
He manages the online advertising for Tesco.com, including the Tesco affiliate
Partnership Award and the Econsultancy Innovation in Paid Search Award.
programme. This programme covers a range of areas such as: Grocery, Tesco Direct and Wine by the case. Further details about the programme can
In his role, Luke is responsible for the integrated sales and marketing
be found here: tesco.com/affiliates
approach of Net Media Planet internationally, with the aim of growing Net Media Planet’s reputation as thought leaders in Performance Marketing.
Tina Judic
Mary Keane-Dawson
Managing Director for Found
Strategic Business Advisor And Ned for Murneen Consulting Ltd
@tinajudic
@marykeanedawson Known for her boundless energy and inspirational leadership, as a CJ and
Originally an advertising sales executive at The Observer Newspaper, Mary
Valueclick veteran, Tina has both Affiliate & Search running through her veins.
has built her career through her ability to disseminate, communicate and package complex marketing and technology products to C-suite.
Heading Found’s multi award-winning, results-obsessed team, Tina has strategically shaped the digital marketing agency to respond to the wider
In 1996, she headed an MBO of SPAFAX, www.spafax.com, a leading
embrace of the Performance model across Search, Social and Mobile.
provider of inflight entertainment and media solutions - selling to WPP Group
Working for some of the cleverest advertisers including RAC, Premier Inn and
on 1998, where she became a member of WPP Leadership, and went on to
Reckitt Benckiser, its often ground-breaking campaigns are also testament
grow SPAFAX into a multi-million dollar global business, extending its reach
to Found’s belief that great performance comes from great people.
to America, Canada and Asia.
WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/london/speaker-list
94 – speakers Warrick Lambert
Guénolé Le Gall
Commerical Director for Freemax Media
Head Of Mobile And Country Manager France for Intela
@FreemaxMedia1
Warrick is Commercial Director for Freemax Media - a full-service email
Guénolé Le Gall has worked in the digital industry for over 12 years.
marketing agency with over 5 years experience in delivery, design and results. Generating on-brand campaigns for over 650 advertisers.
During his career he co-founded streaming video portal Mondovision, held the position of Head of Sales & Marketing in a mobile start-up and worked in
Warrick has worked in the performance marketing sector for over 8 years,
the marketing division of Orange France.
including previously running the client services team as Head of Account Management for buy.at & as Head of New Business for Genie Ventures.
In 2007 Guénolé became Marketing and Business Development Director at mobile company Wister. He recently joined Intela, a performance marketing agency, as their Head of Mobile and Country Manager for France.
Joe Leech
James Little
User Experience Director for cxpartners
Partnerships Director for Top Cashback
@mrjoe
@Top_CashBack
A recovering neuroscientist via a spell as a primary school teacher to a MSc
James joined TopCashBack.co.uk in May 2011 and heads up the London
in Human Computer Interaction, Joe embarked on a UX career 10 years ago.
office as Partnerships Director.
As a User Experience Director Joe heads up a team of user experience
TopCashBack are the UK’s #1 Free Cashback site, working with over 3,600
consultants. He specialises in designing every aspect of the user experience
advertisers and holding a member-base of 1.7m members.Previously James
from initial research, design to developing online strategies to drive online
spent 3 years at AffiliateFuture where he worked as Client Services Director
conversion. He’s worked with clients like Disney, eBay, Marriott, Virgin,
and has held roles leading the affiliate teams at large agency Engine Group,
theTrainline and LateRooms.com.
White label provider St Minver Ltd and sports retailer Field & Trek.
WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/london/speaker-list
SPEAKERS – 95 Patrick Lynch
Martin MacDonald
Commercial Director for Criteo
Director, Inbound Marketing for Expedia Affiliate Network
@paddyberty
@searchmartin Patrick is the commercial director for Criteo UK and he is responsible for all
For more than a decade Martin has worked in all forms of online marketing,
advertising sales and partnerships. Prior to Criteo he was at Microsoft Xbox,
specialising in earned media channels including SEO and social
where he was senior business development manager for Xbox LIVE EMEA for
media marketing.
two years. Having started his online marketing career path in the competitive worlds At Xbox LIVE, he helped the division develop a firm footprint in the digital space
of Poker and Casino promotion he has since worked across a number of
through ground-breaking work with global brands including Nike and Unilever.
industries including Entertainment and most recently Travel.
Prior to Xbox, Patrick held some key roles at Microsoft Advertising UK.
Melanie Mack
Gillian Makepeace
Search Director for MediaCom
Affiliate Marketing Manager for Debenhams
@melaniemackuk
@Debenhams
Mel can claim to be one of the early birds in the online world, having been
Having worked for Debenhams for 8 years Gill Makepeace brings a wealth of
part of the launch of Internet World magazine in 1997 and selling her first
retail marketing experience.
banners at £26 CPM in 1999. Since then she has worked online for media owners, affiliate networks and at agencies and has enviable experience of
She has been responsible for the retail giant’s affiliate marketing, price
the benefits and challenges of online for all parties. She now runs the £40m+
comparison and partnership activities for over 3 years working closely with
turnover paid search, affiliate and Facebook marketplace department at
internal departments and 2 affiliate networks to optimise sales online.
media giant MediaCom, and is passionate about all channels getting credit
Previously Gill worked in the content team for Debenhams and Sainsbury’s
for the effort that they have put in.
online team amounting to 10 years online experience.
WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/london/speaker-list
96 – speakers David McDermott
Sandra McDill
Performance Director for 7thingsmedia
European Head Of Account Services for Tagman
@david_mcdermott
David is Performance Director for 7thingsmedia where he is responsible for
Sandra McDill has been working in the digital space for eight years
overall client performance and development whilst leading best practice
following a spell in retail management and obtaining a Masters in
within the agency.
Marketing Communications.
Prior to working at 7thingsmedia David has been an active member within
Previously working as the Client Services Director for Tradedoubler North
the industry having set up the performance channels at both Mindshare
West, she has worked across multiple digital disciplines including affiliate,
and mCHI whilst also speaking at various events on matters relating to the
PPC, SEO, mobile, display, technology and social. Sandra is currently
channel. David has also worked at Commission Junction and at Arcadia prior
working at TagMan, the global leader in Tag Management, as European Head
to moving to Mindshare.
of Account Services and is passionate about the topic of attribution.
Edwyn McFarlane
Nicky McShane
Head Of Publisher Services for Affiliate Window
Managing Director for Affiliate Traction UK
@edwyn123
@AfftractionUK
An expert in publisher strategy and a keen product stakeholder for many
As one of the UK Performance Marketing industry’s most experienced and
of Affiliate Window’s new developments, Edwyn strives to achieve a fluid
well-connected professionals, Nicky has worked her entire career in Media
and dynamic publisher services department catering to the needs of a
including Radio, Press and most significantly in Digital.
fast and evolving performance marketing industry. Edwyn also has in depth experience supporting, developing and innovating with some of the
Nicky has been at the forefront of shaping the Affiliate and Performance
industries’ most successful publishers. His personal mission of championing
Marketing business in the UK for over twelve years. Having spent 8 of those
for bloggers and vertical specialists, highlights his appreciation of a broad
years launching and growing Affiliate Networks Nicky has recently launched
publisher mix and demonstrates an acknowledgement of the incremental
Affiliate Traction in the UK, the largest Performance agency specialising in the
value contributed by editorial led promotions.
management of affiliate programmes for retail clients.
WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/london/speaker-list
SPEAKERS – 97 Stephen Morris
Tim Moss
Seo And Affiliates Manager for Direct Line Group
Head Of Credit Cards, Loans & Debt Solutions for Moneysupermarket
As SEO and Affiliates Manager at Direct Line Group, Stephen runs campaigns
Having worked for over ten years in banking, Tim moved to
for brands including Direct Line, Churchill and Green Flag.
Moneysupermarket seven years ago to head up their Credit Cards and Loans channels.
Before moving into financial services, he worked around the corner from today’s venue, selling lingerie as part of the e-commerce team at Marks &
Tim now has additional trading responsibility for payday loans,
Spencer. In his spare time Stephen follows Exeter City and attempts to catch
secured loans, current accounts, debt solutions and other money-based
up on sleep robbed from him by his beautiful but seemingly
comparison services. Tim also regularly comments to the media on the UK’s
insomniac daughter.
lending industry.
David Naylor
Tony Nelan
Managing Director for Bronco
Head Of Sales & Operations for Google
@davenaylor
David Naylor, started working in the SEO industry over 15 years ago and
In 1999, Tony moved from Sotheby’s, an offline auction house to the online
owns the successful search marketing and web development agency,
art auction world, managing the affiliate program for then start-up Art.com.
Bronco, with his wife Becky. Bronco strives to be a leading search marketing
Since then, Tony has worked first hand on multiple sides of the industry:
company running large online marketing campaigns for companies in
client side, agency side and network side.
competitive sectors, with excellent and sustained results. With thirteen years of online marketing and affiliate experience, Tony has David’s main motivational driving force is the belief that there is no point
deep expertise in online lead generation and performance marketing. At
having a site if it doesn’t rank No 1. His dedication to giving clients great ROI
Google Affiliate Network, Tony led the Publisher Development team for the
has led to the constant development of new optimisation techniques and the
North American business and is part of the affiliate leadership team
ability to see algorithmic changes before most other SEO’s.
at Google.
WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/london/speaker-list
98 – speakers Kelvin Newman
Pete Newman
Strategy Director for Site Visibility
Head Of Partnerships for Found.
@kelvinnewman
@Found_Online
In his role as Strategy Director at SiteVisibility Kelvin’s responsible for the
As Partnerships Director at Found, Pete is responsible for masterminding
iTunes most popular marketing podcast. On the show he’s collaborated with
new and exciting Performance Marketing campaigns with leading clients and
a number of the world’s most respected marketers including Seth Godin,
affiliate networks across Europe.
Tim Ferris, Avinash Kaushik & Jakob Nielsen. He’s delivered presentations across UK & Europe at events like A4U, SMX London and SASCON, regularly
Named Hotshot Rising Star of 2012 at the PM Awards, his career experience
contributes to State of Search & Econsultancy and is heavily involved with
in Affiliate, Search, Social & Mobile Marketing brings a broad and insightful
SiteVisibility’s innovative search marketing campaigns for clients such as
knowledge of how companies can drive effective Performance campaigns
Hotels.com, FindaProperty, Gala Bingo & uSwitch.
across multiple channels; achieving significant return on investment through inventive online strategies.
Joshna Patel
Stephen Pavlovich
Head Of Online for Red Letter Days
Director for Conversion Factory
@joshnap
@conversionfac
Joshna Patel joined Red Letter Days in October 2007, where she has built its
Stephen Pavlovich is the director of Conversion Factory, a UK agency
affiliate activity from humble beginnings to a programme recognised for its
specialising in conversion rate optimisation for highly competitive niches.
excellence at the a4uAwards 2011, winning Best Retail Advertiser. Stephen helps start-ups and multinational companies maximise their Joshna also picked up the Hot Short Rising Star of the Year award at the
conversion rates, using strategies that rapidly grow online revenue.
a4uAwards 2011 and was named in Media Week’s 2011 Top 30 under 30. She has more than tripled affiliate sales during her time at Red Letter Days and continues to drive the programme forward with a combination of cutting edge technology and strong relationship management.
WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/london/speaker-list
SPEAKERS – 99 Simon Piper
Daniel Powel
Commercial Director for Broadbandchoices.co.uk
Affiliate Director for Starcom Mediavest Group
@si_pipes
Simon is Commercial Director at Broadbandchoices.co.uk, responsible for
Daniel joined Starcom Mediavest Group in 2011, having begun his affiliate
the UK sales team and also the partnership solution the company offers
career with Commission Junction in 2003.
through its extensive white label network. Now as Affiliate Director for Starcom Mediavest Group, he is responsible Simon joined in May 2009 and most recently has been working on redefining
for integrating the affiliate and lead generation channels across the agency
the UX and design functions of the business that form part of its new
through new technology, channel synergies and holistic attribution of traffic.
Proposition team. Under his stewardship profit has more and doubled year on year and in 2011 the company was ranked as the 24th fastest growing tech company in the Sunday Times Tech Track 100.
Jon Quinton
Neil Ranatunga
Seo Consultant for SEOgadget
Head Of Mobile Uk & Ireland for Tradedoubler
@jonquinton1
@Tradedoubler_UK
Jon is an SEO Consultant at SEOgadget, a digital marketing agency
Neil Ranatunga has worked in online marketing since 2004 and joined
specialising in conversion rate optimisation, large scale SEO, keyword
Tradedoubler in 2009, working to develop a number of clients’ performance
research, technical strategy and link building in high competition industries.
marketing strategies across multiple verticals and multiple countries.
Jon started out in SEO by ‘tweaking’ personal projects moving on to run his
Seeing the latent opportunity in mobile marketing as a significant growth
own consulting business prior to joining SEOgadget. Jon is an active member
area for performance marketing, Neil now heads Tradedoubler’s UK mobile
of the SEO community; he writes for State of Search and SEOMoz. Jon has
proposition, overseeing its strategic development and advising merchants
also spoken at popular industry events in the UK. Particular areas of interest
and affiliates on how to expand their mobile footprint.
include scaling link building and digital entrepreneurism.
WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/london/speaker-list
100 – speakers James Ray
Justin Rees
Seo Engineering Manager for Forward3D
Director Of Marketing And Partnerships for LeadPoint
@MyCult
@leadpointuk
James Ray is a seasoned SEO practitioner with 8 years in the
As Director of Marketing and Partnerships for LeadPoint UK, Justin has been
search industry.
instrumental in growing the business from scratch to annual revenues of almost £9m in just 5 years.
Currently SEO Engineering Manager at Forward 3D, James has provided enterprise SEO strategy to clients such as Hallmark Cards, Irwin Mitchell
In 2011 LeadPoint was announced as the second fastest growing technology
Solicitors and Find a Property generating significant traffic and revenue
company in the UK in the annual Deloitte Fast 50 awards. Justin was a
increases across the board.
founder member of the IAB’s first Online Lead Generation Council in the UK. Justin is also a regular commentator on performance marketing and online lead generation in the digital marketing press.
Paul Reilly
Fiona Robertson
Ceo And Founder for Media Skunk Works
Head Of Performance Marketing for LBi
@paulreilly
@fi_robertson
With over 13 years’ experience in Search Engine Optimisation Paul Reilly
Fiona has overall responsibility for the LBi’s affiliate and performance
is truly amongst the most experienced and influential professionals in the
marketing channels, leading a team of expert specialists to run strategic and
industry. With a wealth of experience in highly-competitive sectors, Paul has
forward thinking CPA or CPL based campaigns.
worked on many of the UKs largest brands in the toughest spaces, both inhouse and at large reputable search marketing agencies.
With over 7 years’ experience in the performance channel Fiona has worked across some of the UK’s biggest brands as well as co-ordinating the
In most recent years Paul has focused and specialised in online gaming,
management of International campaigns and strategies.
delivering consistent results that matter, time after time.
WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/london/speaker-list
SPEAKERS – 101 Sri Sharma
Stephanie Small
Founder & Managing Director for Net Media Planet
Head Of Affiliates for Neo@Ogilvy
@srisharma
@stephaniesmall1
Sri is considered an online marketing thought leader, and has spoken at various conferences internationally.
Stephanie is the Head of Affiliates for Neo@Ogilvy running a team of 10
people for its clients including British Airways, American Express and Sony.
He recently won highly commended UK Entrepreneur of the Year. Last year,
She has worked in the industry for 6 and a half years and was previously at
the company won both the A4U Best Search Partnership Award and the
dgm and All Response Media.
Econsultancy Innovation in Paid Search Award. So far this year, the company won Highly Commended at the Revolution Innovation Awards and at the Performance Marketing Awards.
Helen Southgate
Rachael Spowart
Senior Online Marketing Manager for BSkyB
Affiliate Manager for LBi Bigmouthmedia
@HelenMarie21
@LBiMedia
Helen has worked in the online sector for over 10 years with her background
Rachael has been a part of the LBi performance marketing team as an
cemented in affiliate marketing, starting her career off at Silvertap and moving
Affiliate Manager for nearly 2 years now. With extensive knowledge in retail
onto Deal Group Media, both affiliate management companies.
and travel clients this had enabled her to excel on her current accounts which include Etihad Airways and Urban Outfitters.
In 2009 Helen moved to BSkyB to head up the Affiliate and Paid Search teams. Her current role is Online Marketing Controller for Strategy and
Before joining LBi in 2011, Rachael worked at The Gleneagles Hotel
Planning, which entails managing how campaigns are implemented across
where she supported the in-house marketing of the award winning Spa at
multiple digital channels and working on larger strategic projects such as
Gleneagles by ESPA.
multi-channel attribution.
WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/london/speaker-list
102 – speakers Julia Stent
Russell Sutton
Director Of Telecoms for uSwitch
Managing Director for ConversionWorks
@juliastent
@conversionworks
Julia’s current role oversees the team for the broadband and mobile
Russell is the founder and Managing Director at ConversionWorks, a digital
phone channels within uSwitch, running the UK’s market leading telecoms
analytics and conversion rate optimisation agency that helps clients generate
comparison service. Julia has over five years of expertise in the online
more value from their websites.
industry, including time within an affiliate network at Affiliate Window, advertiser at Vodafone and now publisher at uSwitch within the Forward
Russell works with brands such as Radisson Edwardian Hotels, Eurotunnel,
Group. Julia is also an active member of the IAB Affiliate Marketing Council
Smirnoff and Bissell helping them to harness the power of web analytics and
where she ran the Marketing Committee for the last year and is a frequent
conversion rate optimisation to drive online sales.
speaker at conferences such as the a4uexpo.
Matt Swan
Justin Thomas
Client Strategist for Affilliate Window
Managing Director for TTH Media
@AffWin
@TTH_Media
Matt Swan is a Client Strategist at leading global affiliate network,
TTH Media is a full service performance marketing specialist and one of the
Affiliate Window. He works with advertisers, offering strategic advice to
fastest growing agencies in the UK.
optimise campaigns. Justin founded TTH Media in 2009 with no external investment and the He also contributes to new business pitches and regularly attends the IAB
agency now works with some of the largest advertisers in the lead generation
Affiliate Marketing Council. Matt is a regular guest blogger on E-Consultancy
space including O2, giffgaff, Dennis Publishing, The Economist, Wowcher
and the A4U amongst other titles.
and Voyage Prive. TTH was short listed for the ‘Best Lead Generation’ campaign at the a4uAwards 2011 for their ground breaking work with telecoms giant O2.
WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/london/speaker-list
SPEAKERS – 103 Marie Uhart
Jeremy Waite
Head Of Account Management for ShopStyle Europe
Head Of Social Strategy for TBG Digital
@shopstyle
@JeremyWaite
With over 10 years industry experience, Marie joined ShopStyle in 2011 as
Jeremy Waite is the Head of Social Strategy at the world’s largest Facebook
head of account management, where she maintains a relationship with over
advertising agency TBG Digital, who were recently voted Agency of the year.
300 European retailers.
He previously worked as Head of Social Media for Phones 4u – the UK’s largest mobile phone retailer.
She started her career in Paris, working as marketing manager for luxury beauty brands including Chanel, D&G and Versace before moving into online
Past credits include working with FTSE–100 organisations such as Unilever
at Vente Privee. She moved to London 5 years ago to be Merchandising
and Centrica as well as iconic brands such as Reebok, Unilever, MTV and
Manager for Penhaligons then to L’Artisan Parfumeur to manage the retail
Kellogg’s. Jeremy is the author of ‘Sex, Brands & Rock’n’Roll’ and is in the
and wholesale markets.
middle of writing his next book, “Follow Me, I’m Right Behind You”.
Laurie Walton
Michael Wheeler
Account Director for TagMan
Head Of Paid Media for Shop Direct Group
@tagman
@ShopDirectGroup
Laurie Walton has been in the online marketing industry for 7 years having
Mike has over 10 years’ experience working in online marketing, previously
worked for TBG Digital and All Response Media before joining TagMan
Head of Search at the Shop Direct Group Mike now heads up all paid
in 2010.
channels across brands such as Very, Littlewoods and isme.
Her role at TagMan is to oversee the strategy for clients across her portfolio
After recently acquiring the affiliate channel Mike is transferring his thorough
including Lastminute.com, Tesco Bank and New Look.
knowledge of running many successful marketing channels into building an accomplished affiliate program at SDG.
Laurie specialises in data visualisation and attribution modelling where she recently compiled a study for the IAB on looking beyond the last click.
WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/london/speaker-list
104 – speakers Jenny Williams
Matthew Wood
Senior Merchant Manager for Skimlinks
Global Sales Director for vouchercloud
@jbwilli14
@matthewwood
Jenny Williams is the Senior Merchant Manager for Skimlinks, a content
Matthew founded A4U and has been involved in Affiliate and Performance
monetization technology that over 25,000 high quality affiliates use to convert
Marketing since its inception 14 years ago.
merchant links and words into affiliate links. A successful publisher in his own right over the years, he now heads up a At Skimlinks she has engaged in various areas of the affiliate marketing
talented team that organises the International a4uexpo conference series,
industry, working in community management, social media, affiliate sales and
The Performance Marketing Awards and Performance Marketing Insights
merchant management. She currently manages the 18,000+ Merchant and
– a brand new conference series launching in New York, March 2013.
30 Network relationships for Skimlinks internationally.
Chris Worthy
Pete Young
Account Director for R.O.EYE
Regional Head Of Seo for Mediacom
@roeye
@peteyoung
Chris Worthy is an Account Director at specialist affiliate marketing
Peter has quietly been around the search and affiliate industry for around
agency ROEYE.
ten years now. Peter is the Regional head of SEO for Mediacom, having previously headed up similar positions at Mediavest, Brilliant Media
After joining the industry back in 2007 Chris has spent the past four years
and Amaze.
heading up the team responsible for managing the eBay affiliate programme in the UK and more recently France, Italy and Spain.
Passionate about search, Peter founded Holistic Search however he also writes for European search marketing blog State of Search and Search News Central.
WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/london/speaker-list
SPEAKERS – 105 Bas van den Beld
Mike Glegg
Owner / Chief Editor for Stateofsearch.com
Vp Sales for MyThings
@basvandenbeld
@mythingsmedia
Bas van den Beld is a Web/search strategist, trainer and well-respected
Mike has worked within digital marketing since 1999, managing sales
blogger. Bas is well informed about what’s going on in the world of Internet
and marketing teams across all major channels; Performance Display,
and search marketing worldwide and especially Europe. Bas holds regular
Affiliate, SEM, SEO and Mobile. His remits have ranged from start-up
open training classes and can also be booked for in-company training
through to corporate organisations approaching business development
sessions,consulting, and speaking. Bas is the owner of Stateofsearch.com.
with a technology and consultative edge. Including; responsibility for UK
He consults with several type of companies (Fortune 500 companies like KLM,
ecommerce and online broadband distribution within British Telecom. Growth
New Media companies and many more) on implementation of strategic Search
of International business at the Performance Affiliate Network TradeDoubler
and use of Social Media and provides training in Search Engine Marketing,
and now working with the number one CPA retargeting and performance
Social Media in the organisation, and Social Marketing related topics.
display company in Europe, myThings.
Ian Gregory
Marina McKeever
Online Marketing Manager for Jessops
Commercial Director for VoucherCodes.co.uk
@vouchercodesuk
Utilising his experience covering B2B and retail as well as both offline
As Commercial Director at VoucherCodes.co.uk, Marina is responsible
and online marketing as the Online Marketing Manager at camera and
for driving forward the commercial strategy within the Partnerships Team,
photographic retailer Jessops, Ian’s responsibilities cover all the digital
ensuring company goals are met through the optimisation of existing partner
marketing channels as well as the single customer view database.
relationships and the development of new business opportunities. This has
His online career started at Office Depot one of the world’s biggest stationery
proved to be a winning formula, with the company picking up Best Retail
companies and online businesses and prior to that was a traditional offline
Publisher at the 2012 Performance Marketing Awards for the 4th year in a
marketing manager. His online experience covers not just marketing elements
row, as well as Best Use of Affiliate Marketing as part of a Multi-Channel
but also ecommerce and merchandising disciplines as well including web
Campaign, and Best use of E-mail.
analytics and MVT.
WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/london/speaker-list
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SPONSORED by
when: 16th October 2012 18:00 where: Exhibition Hall, Hilton Metropole bring: Your business cards
Exhibition Hall Networking Reception Join Performance Horizon Group in the exhibition hall at the end of Day one to meet and network from 18:00 All a4uexpo London delegates can take part in this great opportunity to enjoy a cold beverage and cement contacts made throughout the first day of the event. Partake in a cold beverage and cement contacts made throughout the first day of the event. Performance Horizon Group are holding a competition throughout Day one of the event. Chat to the team and submit your entry at stands 3 & 4. Find out if you’re a winner of one of the fantastic prizes up for grabs when the lucky winners are drawn at the drinks reception! Unwind, digest the days conference sessions, network and win with PHG.
This year join a4uexpo London’s official networking event This year join a4uexpo London’s official networking event on the evening of 16th October at on the evening of 16th October at Jewel Piccadilly Circus. Jewel Piccadilly.
Cool and chic, this central London hotspot is spread over three floors, spoiling you with plenty of room to relax enjoy music from the in house DJ, complimentary bar and the kind of entertainment you have come DJ, enjoy a drink from the complimentary bar The a4uexpo networking events have, over the to expect from an a4uexpo networking bash! and all the extra entertainment you have come years, become famous in their own right and The a4uexpo networking events have, over the years, become infamous in their own right. This year will be to expect from an a4uexpo networking bash! this year will be no different. Hosted by Jewel no venue different. Hostel by Jewel in the heart the encompasses luxurylocated and provides the of Piccadilly Circus, the venue encompasses luxury and the perfect to celebrate celebrate another another a4uexpo a4uexpo London! Network with new and existing The evening begins at 20:00 leaving clients time alongside perfect backplace drop to some of the best in the industry in an informal environment usintocentral celebrate the 2012 event. to grab a and bite help to eat London. London! The evening begins at 19:30pm leaving time to grab a bite to will eat be in central London. Carriages will be Carriages from 2am. fromand 2am. Cool chic, this central London hot-spot isThis spread over three floors spoiling you with networking event is for delegates only. Please note that your credentials will be checked on entry. This networking event is for delegates only. plenty of room to network with new and existing Please note that your credentials will be clients, alongside some of the best in the checked on entry. industry. Relax, enjoy music from the in house
Welcome drinks sponsor
Jewel Piccadilly A: 4–6 Glasshouse Street, London, W1B 5DQ T: 020 7478 0780 E: events@jewelpiccadilly.co.uk W: jewelpiccadilly.co.uk T: @piccadillyjewel F: facebook.com/JewelPiccadilly
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Meet the Team at Sta
Find us on: Email: partnerships@discountvouchers.co.uk
the team at A4u
The Team
{clockwise}
Matthew Wood – Founder and Chairman Sarah Parsonage – Managing Director Chris Johnson – Content Director Mark Atherton – Account Manager Sarah Pickthall – Events Manager
Beccy Greenfield – Event & Marketing Manager Carrie-Anne Lewis – A4u and Event Coordinator Simon Holland – News & Research Reporter Jonathan Chubb – Senior Designer James Cox – Lead Developer
Get in Touch 7.17 & 7.18 Paintworks Bath Road, Arnos Vale Bristol BS4 3EA England, UK
events@existem.com existem.com a4uexpo.com performancemarketingawards.co.uk performancemarketinginsights.com
Why do our customers rate affilinet?
Join us for coffee on stand 70 and find out for yourself.
*Responses from a sample of our customers across Europe when asked “which words would you use to describe affilinet?” April 2012
«15 years of partnership»