64 R1
Agenda: Day Two The Multi-Device Multi-Channel Customer: What Does the Data Say? PB AG AD NW TC OT
#PMILDN
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10 Free Tools for Sourcing and Managing Affiliates PB AG AD NW TC OT
#PMILDN
17:00–17:50
Mark Emmett, ResponseTap
Widespread adoption of digital gadgets has resulted in the customer journey becoming much more complex. The ‘always on, always connected’ consumer now interacts and shops multi-device with multichannel. You should be harnessing and using this intelligence. Do you know which channels, campaigns and publishers are playing an ‘introducer’, ‘assister’ or ‘converter’ role? Understanding how this analysis can help improve marketing ROI is the main crux of this session. There will also be an investigation into the role affiliate and social media plays in the funnel and a way of determining its value.
Hannah Swift, Bright Digital Minds
Under pressure to grow your affiliates or get them ‘doing more?’ Have no budget to spend? Fear not! During this session you’ll learn 10 of the top FREE tools of the trade when it comes to affiliate management. You’ll see real life examples of the hands-on tools that affiliate managers use and how you can harness these tools when back at your desk. Expect to hear quick and easy solutions that can help source potential diamonds in the rough and get those affiliate sales growing.
More information available at: performancemarketinginsights.com