guide
2009
ESSENTIAL
Lists, Database Marketing and Data Services A Supplement to DMNews
Š2009 Gordon Studer theispot.com
to
Feature: The year of integration by Pamela Oldham Case study: Data Control by Bryan Yurcan Ten tips: How to get squeakyclean lists by Bryan Yurcan Problem solver: How can a list marketer beat the recession? by Brian Manning
Effective lists: Model behavior for greater list efficiency by John Keenan Database quality: Go beyond the basics by Pam Corbeille-Lepel List processing: Driving the highter costs out by Brian Euclide Optimize your lists: Building a lean, green list marketing machine by Chris DeMartine