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guide 2009 ESSENTIAL to Search Engine Marketing Feature: Search is a silver lining by Mary Elizabeth Hurn Case study: Search beams up success by Sara Holoubek Problem solver: How can I optimize search during tough economic times? by Chris Copeland Search speak 101: Search marketing’s juicy jargon by Jonathan Mack A Supplement to DMNews Search strategies: Should CPA replace your CPC model? by Dan Yomtobian Paid search: Unconventional wisdom for PPC campaigns by Damir Saracevic Organic search: What’s a SERP? Search engine optimization in layman’s terms by Will Pendergast Search 2.0: It’s time to get social with search marketing by Lisa Wehr

DMNews essential guide to search marketing

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