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data management survey 2009 Focus An in-depth look at how company marketers handle the many challenges of data management Results Surprising responses about everything from technology investment and data cleansing to personalized marketing mail Advanced technology around data quality certainly produces higher lift without impacting cost. Rod Ford, CEO, CognitiveDATA CogDataSurvey09_coverFIN.indd 1 Marketers Top marketers share their thoughts about the survey results and their own data management efforts Cost The biggest deterrents to making sure data is as accurate as possible are cost and time Future Experts say good database management is an incredibly valuable tool for marketers who do it well, particularly during a struggling economy where every dollar counts 5/1/09 3:13:28 PM

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