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guide 2009 ESSENTIAL Lists, Database Marketing and Data Services A Supplement to DMNews Š2009 Gordon Studer to Feature: The year of integration by Pamela Oldham Case study: Data Control by Bryan Yurcan Ten tips: How to get squeakyclean lists by Bryan Yurcan Problem solver: How can a list marketer beat the recession? by Brian Manning Effective lists: Model behavior for greater list efficiency by John Keenan Database quality: Go beyond the basics by Pam Corbeille-Lepel List processing: Driving the highter costs out by Brian Euclide Optimize your lists: Building a lean, green list marketing machine by Chris DeMartine

Essential Guide to Lists & Databases

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