Jefferson Avenue Study Area Visioning Workshop # 1
Clarifications on some potential concerns: •
Will the city force me to change the existing development or buildings on my property?
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The Jefferson Avenue Study Area is located within the “Redevelopment Area” boundary. Will the city take my property using eminent domain?
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Will the city force existing businesses that do not meet the new zoning out?
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How will the City handle increased traffic volumes as more intense development occurs in the area?
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Will the city knock my building down?
Clarifications on some potential concerns: •
Will the city develop a “secret” future vision and plan for the area behind closed doors without the community’s input?
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The new visioning plan includes the potential for new residential development. How will housing be compatible with the existing mix of uses in the area?
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Will all new housing developments have affordable units? Will all of the new housing units be affordable?
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I’m planning to expand my business/add on to my building, will I be able to do this under the new Plan or will I become a nonconforming use/structure?
Jefferson Avenue Study Area Visioning Workshop # 1
Jefferson Avenue Study Area – Historical Context
How has the past shaped the present? • Old Highway 395 • Primary thoroughfare prior to the construction of Interstate-15.
General location of the Study Area along Old Hwy 395
Jefferson Avenue Study Area – Historical Context
How has the past shaped the present? • Early 1980’s: • Development began to pick up along Jefferson Avenue, creating what eventually became Temecula’s first commercial core.
Winchester Square
Old Adobe Plaza
Jefferson Avenue Study Area – Historical Context
How has the past shaped the present?
Jefferson Avenue Study Area -Circa 1989
• The City of Temecula incorporated in 1989. • No substantial change to the zoning standards in over 20 years.
Jefferson Avenue
Jefferson is at a crossroad in its evolution…
“Vision is the art of seeing the invisible.” - Jonathan Swift
Why is this area’s revitalization important now? • Aging commercial development • Outdated development standard • Opportunity to get ahead of the next economic cycle • Planned infrastructure • Regional synergy
Definition of Vision:
The act or power of imagining that which may come to be; intelligent foresight.
What is visioning? • A participatory process that brings stakeholders together to develop a shared vision for the future. • Visioning is used as a decisionmaking tool for future action.
What it the purpose of the visioning process? Visioning Process Flowchart Where are we now?
Future Vision
Formulate the implementation framework and strategy
Where do we want to be? Future Jefferson Avenue Specific Plan
What is a Specific Plan? •A written planning document used by property owners, business owners, city staff and other decision makers as the guide – or blueprint, for all future development. •It is a tool used to implement the stakeholder-identified vision for the future.
What is a Specific Plan?
What are the benefits of a Specific Plan? •Intended to expand allowable land uses •Create incentives that will encourage revitalization/future opportunity •Infrastructure and financing plan •Program Environmental Impact Report •“Study-area specific” goals, objectives, and policies to achieve future community-based vision
Visioning Process Schedule Existing Conditions
Goals and Policy Directions
Workshop #1
Workshop #2
Workshop #3
- Existing Conditions
- Urban Design
- Complete Streets
- Vision
- Placemaking
- Land Use
- Opportunities
- Transportation
- Challenges
- Parking
Fall 2011
Winter 2012
Workshop #4 -Alt. Dev. Scenarios -Market Feasibility - Economic Development Strategies
Spring 2012
Final Vision Workshop #5 - Visioning Recap - Final Vision Report
Summer 2012
Jefferson Avenue Study Area Where are we now? •Existing Conditions •Study Area Overview
Jefferson Avenue Study Area• Project location
Jefferson Avenue is 2.3 miles long
Characteristics of the Study Area: • 560 net acres total • Over 40% of the area is to remain as Open Space • 317 acres that could potentially be revitalized in the future.
317 acres available for future redevelopment
Characteristics of the Study Area: • 3.8 million square feet on the ground to date • General Plan Mixed-Use Overlay • Urban Density Overlay
General Plan Mixed Use Overlay/Urban Density Overlay
Mix of Uses/Businesses within the Planning Area • Based upon field surveys of the existing businesses in the corridor, 14 existing use “categories” were identified: Automobile Oriented Educational Institutions Government Facilities General Retail Hotels and Lodging Facilities Industrial Office
Open Space Parking Lots Religious Facilities Restaurants (drive-thru & sit down) Service Commercial Vacant Building Vacant/Undeveloped Parcels
Building Year Constructed • Age of buildings vary greatly within the Study Area – Pre-Incorporation – Post-Incorporation – Recent past
• Older, aging buildings present opportunities for revitalization
Existing Street Pattern •
Limited east/west connections
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Like an “island”
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Limited sidewalks/bike accessibility
Future Roadway Connections• Overland Drive Bridge/Extension over Murrieta Creek • Rancho Way Extension
Overland Drive Bridge Extension Rancho Way Extension
Future infrastructure projects within the study area: •
French Valley Interchange Constructed in 2 Phases •
Construction of Phase 1 anticipated to start in early 2012.
Future infrastructure projects within the study area: •
Murrieta Creek Restoration Project and Trail
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Pedestrian/bicycle connectivity
Future French Valley Interchange
Future Alternative Transportation Potential Opportunities:
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Cherry Street Transit Center – – –
Possible location Coordination with RTA Potential for future transit supportive land uses
location of the future Transit Center
General location of future HSR
Future Alternative Transportation Opportunities: •
Future High Speed Rail –
Regional Connectivity
City of Murrieta
General location of Cherry Street Transit Center
Promenade Mall
Jefferson Avenue Study Area
Old Town Specific Plan Area
What is your future vision?
• Jefferson Avenue Study Area
Multi-Jurisdictional Planning Effort • Regional Transportation and Land Use Study • 16-mile corridor • Connects 4- Cities: Temecula, Murrieta, Wildomar and Lake Elsinore • Separatepublic outreach/visioning process