SOFICA
© 2017 Zeppelin & autors e-zeppelin.ro
Justin Baroncea, Ioana Trușcă, Cosmina Goagea, Constantin Goagea Ioana Trușcă – TRSC Justin Baroncea, Ioana Trușcă Radu Manelici
JUSTIN BARONCEA, IOANA TRUȘCĂ
SOFICA
EIGHTEEEEN! COOOOOL! TO THE FUTURE!
Strange gift.
Sofica's birthday. 18 years. Big party in the center of Măcin.
WHERE ARE YOU SENDING ME, YOU CRAZY PEOPLE?
BIRTHDAY TRIP, SISTER! BRĂIL AAAAA! AT THE WITCH, AT THE FORTUNE TELLER
GOODBYE MĂCIN, I'M GOING TO THE BIG CITY! THE WORLD…
Sofica parts from the city of Măcin and her friends.
SOFICA
YOU'VE GROWN UP! HAPPY BIRTHDAY SOFICA! CHEERS!
05
In the harbor of Măcin, Sofica is getting ready to depart.
FROM THIS FAR, MĂCIN LOOKS A BEAN, A COFFEE BEAN! GROUND?!
She is full of emotions! All of her friends wait for her in the harbor with cheers and turkish coffee.
WINDMILLS! WHAT A TWIST!
On the Danube, the windmills. She has never been so close to them.
SOFICA
She sees the citadel for the last time.
BYE SISTER, BRĂILA IS YOURS!
07
THIS IS THE WIND THAT IGNITES THE LIGHT BULBS. COOL!
Waves and wind.
The cranes in the harbor of Brăila. She has arrived!
The landing, step by step
Where is this place?
SOFICA
Dragonflies in front of the eyes.
09
She finds the bus station. Vărsătura is a popular destination, so she can choose from a number of buses. What luck!
She almost missed her bus...
Look, 24A. This is the address!
WELCOME, SOFICA!
BRRRRIIIING
She clicks on the doorbell button.
From the shadows appears a fortuneteller full of frills.
SOFICA
HERE IS MY FORTUNETELLER!?
WAAAAIIIT!! I'M COMING!
11
HOW COME?
She was expecting Sofica!
I WAS EXPECTING YOU…YOUR FRIENDS PAID!
She dissapears for 2 minutes in the kitchen.
She comes back with a cup of coffee.
THE FUTURE IS HERE. IN THE CUP!
Mmmmm, what a flavour! Better take care not to burn myself.
After a sip, the cup is taken away. For the fortunetelling!
SOFICA
YOU SHALL SEE. I KNOW THE FUTURE!
13
The fortuneteller spills the coffee on a napkin. It is a local technique; from Vărsătura. This way she sees the future better, on paper, not in the cup.
Seconds later, the future is revealed. The Scandinavian Peninsula, more precisely, Stockholm.
OH BOY! A STATION AS BIG AS MĂCIN! I'M AS SMALL AS A COFFE GRAIN.
North Railway Station – colorful and agitated. How big the world is and how small is Măcin!
Now that the future is clear, Sofica jumps directly into the bus to Bucharest; the first stop on her way to her true destiny.
HI, GINA! HOW DID YOU FIND ME IN THIS HUGE STATION?
In the railwaystation, her cousin, Gina the hairdresser, is waiting.
SOFICA
LOOK! STOCKHOLM!
15
SOFICA, YOU'RE LIKE IN THE 70s. FROM THE COUNTRYSIDE! GINUÈšA WILL FIX YOU.
Gina decides to help her with a modern hairstyle. Bucharest style.
LOOK GINUȚA, CAN YOU DO THIS?
I WILL CHOOSE AN ARTISTIC HAIRSTYLE…
SOFICA
Which Sofica chooses herself, from a model, from CINEMA magazine.
AS YOU LIKE IT, SISTER!
I'LL BE THE COOLEST! COOL HAIRDO!
Hours later, Sofica is Sofika.
17
She can go further now. To the airport!
RIGHT ON TIME!
THIS FITS MY HAIRDO!
Oh my! A hairpin!
SOFICA
In the bus, something shiny draws her attention.
KISSES, GINUÈšA. I'M GOING ABROAD!
Finally. Sofika, as she imagined herself.
19
Otopeni–Departures…
WHAT CAN I OFFER YOU ON BEHALF OF THE COMPANY?
High above, to Sweden!
SWEET, SWEET!
SOFICA
… in the plane
21
She always wanted to taste the famous snacks from the Company!
I THINK I GOT IT RIGHT. I CAN HANDLE IT!
Here the trains are faster than the ones she saw at home. And it looks like the future!
GOOD COFFEE, FRESH GROUND! I FROM MĂCIN, YOU?
GOOD COFFEE, NICE HAIRCUT!
In Stockholm, she washes cups in a coffee shop. Of course... A cup of coffee sent her to Sweden.
SOFICA
She gets off the plane as she got off the boat, step by step.
23
I GRIND COFFEE IN THE BEST CITY OF MY WORLD!
From washing to grinding
SO MANY COOL PEOPLE AND I'M STILL ALONE HERE...
Sometimes she gets nostalgic.
At the cash register.
COME AGAIN YES?
She tries to make new friends. At a cup of coffee.
SOFICA
I'LL CLOSE AND GO!
25
MÄ‚CIN, ..... OUR VILLAGE? WHO IS THIS TOSH?
One day she sees something on the screen. She knows the first part.
She only has half of mistery to figure out.
TOSH. FAMOUS. IÂ WILL SHOW YOU!
Luckily her boss knows Sweden, he is Swedish.
TOSH? CARTOONS. LIKE SATURDAYS ON TVR.
And he brings Tosh on tape.
SOFICA
DO YOU KNOW TOSH? WHO IS THIS TOSH?
27
Sofica watches the Tosh cartoons. She sees him surrounded by friends. Where are her countrymen?
OH, O! I RAN OUT OF CANDY FROM GRANNY.
I'm going home!
She puts everything in order and gets to the airport. In the other direction!
HOP, in the plane.
SOFICA
I WONDER ABOUT GRANDMA... AND GINUÈšA...
29
HOP, in Bucharest.
Three hours of travel were enough for a well-planned future. It's also coffee-based!
Location found.
Swedish turkish-coffee supplier found.
CLICK!
SOFICA
GINUÈšA, I'M OPENING A CAFE, TO GRIND NEAR THE HAIRDRESSER'S ALL DAY!
31
BRRRRRRRRRRRRR!
TSSSSSSSSSSSSSSS!
GROUNDED LIKE IN MĂCIN, FROM WHERE I LEFT TO STOCKHOLM!
Balkanic Sweden?
First cup of coffee. Produced by Sofika, at So’Fika!
SOFICA
FRESHLY GROUND! ECO!
33
Let me tell you a story‌
PUCK Exhibition – Pop-Up Creative Kit was made by:
Cosmina Goagea, Justin Baroncea, Constantin Goagea Justin Baroncea, Constantin Goagea, Ștefan Ghenciulescu, Radu Manelici, Anastasia David, Alexandru Condrea, Adina Lupu, Eliza Cernătescu Modulab (Ioana Calen, Paul Popescu, Matei Popescu, Ana Cârlan) Mugur Grosu, Maria Mora, Iuliana Dumitru Atelier 13, AcantDesign, Urban Paint, Habitual Vem Proiect Lighting Bogdan Oțelea, Adina Popa
Papyrus România for everything that means paper, cardboard and tracing paper in PUCK project. PUCK catalog was made on volumic paper 80 g/mp bulk 2, Cream Deluxe and multioffset paper 170 g/mp, exhibition panels are made on a special tracing paper Cromatico extrawhite, indigo and yellow and the installation of the Swedish artist Jan Ryden was made on 3 mm cardboard. VEM PROIECT LIGHTING for dynamic lights, LED strips, drivers and controllers that they made available to us in this project.
PUCK project – Pop-Up Creative Kit is part of Suedia Creativă #4 program organised by the Embassy of Sweden and Asociația Zeppelin
Cultural project financed by the Order of Architects in Romania - OAR, from Architecture Stamp Cultural project funded under the Bucharest Participatory City cultural program - ARCUB and Bucharest City Hall Cultural project co-financed by the National Cultural Fund Administration - AFCN The project does not necessarily represent the position of the National Cultural Fund Administration. AFCN is not responsible for the content of the project or the way the project results can be used. This is entirely the responsibility of the beneficiary of the funding
H&M, IKEA, Scania, Skanska, Ecolor, Papyrus, Absolut, Securitas
National Museum of Contemporary Art – MNAC, Association for Innovation in Architecture – Casa A.I.A./ Concrete House, Civil Society Gala – Diploma Project, Ateliere fără Frontiere Association, Expirat by Halele Carol
Arhitext, PostModernism Museum Association, Cărturești, De Design.Tv, Designist.ro, Feeder.ro, Ideaslab, Igloo, IQads, Modernism, Radio România Cultural, Radio România Muzical, Ring, Șapte Seri, The Institute, Urbology
The Embassy of Sweden and Zeppelin OAR AFCN ARCUB and City Hall of Bucharest
THE END!