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This Is Your Aircraft “On The Market�
There is more than one way to go about selling a valuable asset. Once you’ve made the important decision to sell your aircraft, it’s how you go about it that’s crucial. ,Q WRGD\¾V KLJKO\ FRPSHWLWLYH PDUNHWSODFH LW LV LPSHUDWLYH WR SURPRWH \RXU DLUFUDIW LQ VXFK D ZD\ WR DWWUDFW WKH PRVW TXDOLžHG SURVSHFWLYH buyers. Average brokers typically adhere to a marketing scheme that has existed for decades. This archaic approach consists primarily of ad placements in a few magazines and websites, and mass emails containing the same information. Unfortunately, most aircraft are marketed this way, and the result is a vast expanse of publicly advertised jets – all competing for the same buyer(s). Consequently, placing your aircraft on the open market can have negative results. If it doesn’t sell right away, you will eventually attract WKH DWWHQWLRQ RI ´YXOWXUHV¾ WKDW DUH RQO\ ORRNLQJ IRU D EDUJDLQ 7KLV FDQ OHDG WR D VLJQLžFDQW DPRXQW RI ZDVWHG WLPH DQG HIIRUW RU ZRUVH \RX may be distracted long enough to miss a real opportunity with a serious buyer.
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