Boardroom Guide June12_FinanceSept 19/06/2012 15:00 Page 1
BUSINESS AVIATION AND THE BOARDROOM
The Value of Time Supplementing time with transport alternatives A wise man once observed that we cannot save time, we can only spend it wisely. David Wyndham offers his perspective on this element of advice as it applies to Business Aviation.
David Wyndham is an owner of Conklin & de Decker where the focus of his activities is on aircraft cost and performance analyses, fleet planning, and life cycle costing for clients. Mr. Wyndham can be contacted at david@conklindd.com
n our private lives, we routinely assign a value to our time and act in ways we think reflects that value. Do we cook at home or order takeout? Should we mow the lawn or hire a lawn service? Shall I take the bus to work or drive?
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In our business lives, we need to assess alternatives, particularly regarding transportation. The use of Business Aviation should be an extension of the same decision-making process we use in our private lives: given our limited time, how do we spend it wisely?
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WORLD AIRCRAFT SALES MAGAZINE – July 2012
www.AvBuyer.com
In business, we have three critical resources in limited quantity: • Time • People • Money For a business to be successful, we must make the best use of those three resources. The business aircraft is a tool that enables your company to become successful as well as to expand upon its success. It is not just something to acquire once you’ve made it. To utilize Business Aviation fully, you need an understanding and acceptance of what the business aircraft can do. U
Aircraft Index see Page 4