2ND QUARTER 2017
78th YEAR
Beginners Guide: Facebook for Businesses Officers PRESIDENT MECHELLE CASCIOTTA Kitchen & Bath Works Warwick Valley Appliances
1ST VICE PRESIDENT JOHN REDMAN Union Square Group Ltd
TREASURER MARY MCCLURG Sterling National Bank
2ND VICE PRESIDENT JAMES MEZZETTI Myles Wealth Financial Services
SECRETARY KIMBERLY STARKS Better Homes & Gardens / Rand Realty
Directors KATHIE AUSTIN Kathie Austin Photography
KATIE JONKOSKI ShopRite Supermarkets, Inc.
CHRISTOPHER BANKS St. Anthony Community Hospital
EVAN KOVACH Mountain Creek
JEAN BEATTIE Warwick Valley Telephone
DAVID LEACH Warwick Valley School District
KERI BROGAN Crystal Springs Spa & Resort
MARY MCCLURG Sterling National Bank
SHERRY BUKOVCAN Mary Kay Cosmetics
JAMES MEZZETTI Myles Wealth Financial Services
CARYN BURKE Newtek Business Partners
WAYNE PATTERSON Better Homes & Gardens Rand Realty
MECHELLE CASCIOTTA Kitchen & Bath Works Warwick Valley Appliances
JOHN REDMAN Union Square Group Ltd
ELIZABETH CASSIDY Law Office of Elizabeth Cassidy PLLC
THOMAS ROBERTS Ye Olde Warwick Book Shoppe
KIM CORKUM Keller Williams Regal Homes & Properties
SUSAN RONGA Greater Hudson Bank
JANINE DETHMERS Corporate Impressions
KIMBERLY STARKS Better Homes & Gardens Rand Realty
GARRETT DURLAND Seely & Durland, Inc.
TAYLOR STERLING WTBQ Radio
JASON GRIZZANTI Warwick Valley Winery & Distillery
KRISTEN WEISS KAWInteractive
RYAN HANSEN Crossfit Warwick MICHAEL A. JOHNDROW Executive Director Office Manager Office Assistant SARAH ARMAND BEA ARNER
The Chamber Connection is published by
THE WARWICK VALLEY CHAMBER OF COMMERCE Chamber Caboose, South Street Post Office Box 202, Warwick, New York 10990
Phone: (845) 986-2720 Fax: (845) 986-6982 Email: info@warwickcc.org Web: www.warwickcc.org Newsletter: NINA KANNON Printed by: WARWICK PRESS
Corporate Sponsors
Ten years ago, social media seemed like a passing fad that only “kids” were using to communicate, not an important tool that can make-or-break your business. Today, a business that doesn’t use social media is a business who isn’t communicating with their consumers. Platforms such as Facebook, Twitter, LinkedIn and Instagram are critical tools that businesses need to use to be successful in the 21st century. With various platforms that are free to use, businesses, now more than ever, are encouraged to take a step into the digital world and use social media to their advantage.
Many people feel intimidated by social media and often don’t know where to start or why they should create an account. The Warwick Valley Chamber joined Facebook in 2010 and during that time, has gained over 2,000 likes and followers. But what does that mean? It means that over 2,000 individuals are seeing what the Chamber is posting. The Chamber shares out everything from their own events, news, or pictures to Chamber members’ posts. Although Facebook isn’t the only social media platform that can be helpful for your business, it could be the most helpful. Tons of social media users already have the app downloaded on their phones and often use Facebook as a search engine. By using Facebook, you’re already in their pocket.
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Brand Recognition Social media is a great tool when it comes to getting your brand recognized and introducing it to new customers. Connect with Customers …continued on page 7
July-November Warwick Valley Farmers’ Market South Street, 9am – 2pm July 8-9
“Pickers’ Paradise” Warwick Merchants Guild 10am – 5pm
July 11
“Expresso” Morning Mixer Greenwood Lake Garden Center 7:30am – 9:30am
July 26
After-Hours Business Mixer Edenville General Store 5:30pm – 7:30pm
August 2-6
Sesquicentennial Celebration 150 Year Anniversary Village of Warwick
August 4
Board of Directors Meeting Mount Alverno 8:00am – 9:00am
August 10
Power Networking Luncheon El Azteca Mexican Restaurant Florida NY, 11:30am – 1:30pm
August 16
After-Hours Business Mixer Warwick Thai, 5:30pm – 7:30pm
August 17-20
Hudson Valley Jazz Festival Various Venues
August 24
Ladies’ Night Out Warwick Merchants Guild 4:00pm – 9:00pm
September 1
Board of Directors Meeting Mount Alverno, 8:00am – 9:00am
September 12
Taste of Warwick
October 1
Applefest: 29th Annual
October 6
Board of Directors Meeting Mount Alverno, 8:00am – 9:00am
October 10
“Expresso” Morning Mixer Dawson Motors 7:30am – 9:30am
October 26
After-Hours Business Mixer 5:30pm – 7:30pm, TBA
November 18
78th Annual Membership Event
Food, Wine & Brew Festival Warwick Valley Winery & Distillery 6:00pm – 9:00pm Food & Craft Festival Village of Warwick 9:00am – 5:00pm
Warwick V Chamber of Commerce Warwick Valley Country Club 6:00pm – 11:00pm
2 The Chamber Connection
From the Chamber President Mechelle Casciotta Owner of Kitchen & Bath Works and Warwick Valley Appliances
What an honor it is to be our Chamber’s President, to be part of a great team of business leaders working to not only inspire other businesses but to support and promote them as well. Our chamber of commerce is a group that’s dedicated to protecting and promoting the local business community. Our primary goal? To help business owners network and grow. We host networking events, fundraisers, workshops, and other activities, all with the aim of connecting local business owners.
Should your business be part of the Chamber? The Chamber of Commerce has a good reputation, many consumers have positive perceptions of members and their businesses in fact, you may be interested to know that according to a study conducted by the Schapiro Group, 49% of consumers were more likely to think favorably of a local business if it was a member of the local Chamber—and 80% were more likely to purchase a product or service from a Chamber member.
On that note, I want to encourage people to actively support those merchants and business professionals who display their Chamber membership decal. It’s these people who care enough about the community where we live and make our living. Tell them you appreciate their contributions and help to inspire them in what they wish to accomplish. To our Warwick merchants and business professionals who have not yet joined, we encourage and invite you to become part of this important organization. Joining Chamber is a great opportunity to contribute to Warwick’s prosperity not only for ourselves but for other individuals and businesses too. Let us help inspire and support you to make your business all that you know it can be. As always please feel free to contact me directly with any thoughts, questions or concerns.
Exciting Enhancements to ShopRite of Warwick To better serve the community, ShopRite of Warwick is currently undergoing an extensive renovation. These key updates will enhance the overall shopping experience, while still offering the high-quality service that customers have come to expect and continue to deserve.
Once completed, the store will feature an updated produce section with items from around the corner and around the world, including an expanded selection of both organic and locally grown options. The new meat department will offer a “Butcher’s Best” case featuring items all hand cut in-store by professional butchers, as well as an expanded variety of USA Grass Fed Beef and seasoned and marinated products. A new 22-foot European style seafood case will offer forty-five varieties of fresh fish and shell fish delivered seven-days-a-week from ShopRite’s own fishery, and the expansion of the farm-fresh dairy department will include dozens of new varieties of yogurt and alternative milk. Shoppers will also be able to enjoy a prepared foods section that will include storeprepared entrees and sides, an Asian buffet bar, fresh grab-and-go sandwiches and salads, and an in-store grill serving breakfast and lunch.
In addition, ShopRite of Warwick will feature energy-saving and sustainable technologies in refrigeration and lighting to maximize energy efficiency. For added convenience, the store will offer Mobile Scan, a free service that allows customers to use the camera on their personal mobile device to scan barcodes of items as they shop, along with self-checkout lanes. Additionally, ShopRite will continue to offer customers free nutrition services from an in-store registered dietitian who can provide individual and family nutrition counseling, store tours and much more! ShopRite of Warwick would like to thank the community for its patience and support during this remodel. We look forward to introducing these exciting updates and serving our customers for years to come.
July 17-28 Workshop Shows August 2-6
Looking to solidify your summer plans? Come ‘Follow the Yellow Brick Road’ with Greenwood Lake Theater’s Summer Intensive! Learn from professional performers and directors July 17-28, with The Wizard of Oz performances 7:30 p.m. August 2-6 at the Thomas P. Morahan Waterfront Park, 7 Windermere Avenue, Greenwood Lake. This workshop is geared toward youth in grades 6 through 12. Registration is still open. The Wizard of Oz is presented with arrangement by Tams-Witmark Music Library, Inc. Visit greenwoodlaketheater.org for more.
Praised by The Knot
The award winning Paper Heart Company is a custom-design stationery shop, offering wedding invitations, birth announcements, baby shower invitations, and personalized stationery. If you need it on paper, the Paper Heart Company should be your first stop. Conveniently located at 24 Main Street, Warwick, this women-owned business is a center for creative design, ranging from calligraphy to unique business cards and stationery. Wedding magazine The Knot has hailed Paper Heart Company as one of the best wedding-related firms in the region. “Warwick embodies the best of creative communities, and we are happy and fortunate to be here for our neighbors,” said co-owner Caitlin Henderson. If a wedding, shower or new business is on your horizon, contact (845) 397-7148.
Business Valuation
Attorney Deborah Young and Luis Neely of Myles Wealth Management teamed up to present “The Value of Business Valuation.” Many small business owners tend to overlook this important tool. Determining the value of your business helps you plan your future. Valuation does not have to be time consuming or expensive. Along with planning, it ensures business continuity despite any unexpected events. “The May twenty-third event generated great discussions and networking opportunities. In response to attendee feedback, we plan to offer this free program again,” said Young. For individualized discussions on this topic or any business-related legal matter, call Deborah, (845) 986-5036.
The Chamber Connection 3
In the Ideal of Service
For more than forty years, the Warwick Valley Rotary has been serving people generously by sponsoring the annual children’s holiday party, supporting the Warwick senior citizens’ picnic, and more. Rotarians are representative of every business in the community: farmers, lawyers, health care professionals, financial advisers, law enforcement, writers, business women and men, plus retirees from every sector. The Warwick Valley Rotary is proud of its service to people, rallying and supporting the best events in our community. The object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise, in particular, the development of acquaintance as an opportunity for service, and ultimately the advancement of international understanding, goodwill and peace through a world fellowship of business and professional men and women in the ideal of service. Warwick Valley Rotary www.warwickvalleyrotary.org meets 12:15pm every Wednesday at the Landmark Inn, 526 Route 94 North.
Experience to Trust
Since joining Better Homes and Gardens Rand Realty in 2009, Kim Starks has become a top-producing Associate Broker. As a resident of Warwick for thirty-plus years with two children, and having been involved in both the community and school, Kim’s knowledge and expertise sets her apart. Whether purchasing or selling a home, Kim Starks’ commitment is to helping you understand the Real Estate process and assist you every step of the way. Here’s one of many positive testimonials for Kim Starks; “Hands down the best agent in the Warwick area. Highly recommended for both buyers and sellers. Complete understanding of the process and a consummate professional.” For Real Estate information, call Kim Starks, Real Estate Associate Broker, Better Homes and Gardens Rand Realty, Warwick, NY (845) 258-7290, www.kimstarks.randrealty.com.
From the Caboose by Executive Director Michael Johndrow
Hello from the Caboose! Our year is half over, but having waited for warmer weather interminably, I think we can safely say that it is here.
Our Community Showcase, held this year in the Village of Warwick’s downtown, was a slam dunk for both our 80 vendors and our village merchants. The Showcase, in its 10th year, is an event that needs “refreshing” every so often to maintain the public’s interest. I hope many of you who did not participate had a chance to attend.
I’d like to take this opportunity to thank those who have renewed their membership – many even more promptly than in the past! Even though some members find it difficult to attend our networking events on a regular basis, submit newsletter articles, or participate as guests on our radio show, it is obvious that you value your membership regardless. In addition to your membership acting as a credential, our website directories are averaging over 10,000 hits per month! The fact that our Chamber is constantly promoting your business and the area for tourism affects all our members, whether it is directly or indirectly. Please be sure to take advantage of our many benefits whenever you are able, and contact us anytime as needed to more adequately promote you and your business. Our 23rd Annual Taste of Warwick will take place, as always, at the Warwick Valley Winery on Tuesday, September 12, 2017. Be sure to get your tickets early to receive the discount. Seriously, where else can you have a choice of 25 restaurants, 3 wineries, 3 breweries and 3 distilleries plus live music under a giant tent for 3 hours, at only $100 per couple? Our ever-popular Applefest—number 29—will take place on the first of October. Sponsorship tables are still available. Honestly, with an average crowd of 35,000 people, how much more business exposure can you hope for? Call the Caboose (845-986-2720) to learn about all the benefits of sponsorship at Orange County’s largest festival.
This Chamber has made it our mission to motivate people to visit the Warwick Valley. Your responsibility as a proud member is to motivate them to come back! Take care, prosper, and keep up the good work.
Chic Boutique Offers Private Shopping Parties
Savvy Chic Consignment Boutique, which recently celebrated ten years in business, LOVES its customers and consignors! Year after year, Savvy Chic’s goal is to offer the best in customer service along with current beautiful merchandise in an inviting environment. New consignment is accepted and offered for sale every day, so customers see something new each time they visit. In addition to a website full of useful information, www.mysavvychicboutique.com, Savvy Chic Consignment Boutique Facebook page posts the latest and best of new arrivals. Why not consider throwing one of the new private shopping parties! It’s an after-hours event with lots of discounts and prizes for you and your friends. Intrigued? Now accepting reservations, call Savvy Chic Consignment Boutique (845) 988-2442 at (the newly renovated) Merchant Square, 26 Ronald Reagan Boulevard, Warwick, NY 10990.
4 The Chamber Connection
South Street Renovation
New Brand LWS for a New Era
It’s a new era for Edward Lynch. Financial Advisor, veteran Army officer and community volunteer Edward N. Lynch is the President and Founder of Lynch Wealth Strategies (LWS). LWS is a local independent financial services firm Edward M. Lynch which serves individuals, families and small business clients in multiple states specializing in retirement investments, estate planning, college planning and business continuity strategies. LWS is associated with Raymond James Financial Services (RJFS), the industry’s foremost financial institution for research and operational support. The Lynch Branch Team, located at 3 Coates Drive, Goshen, NY, offers professional services focused on: · Investments risk assessment and customized wealth strategies · Comprehensive financial planning · Client relationships based on education and regular contact For a no-obligation consultation, call Edward Lynch at (845) 294-3456 or you can email him at edward.lynch@raymondjames.com.
Events of the Chamber’s 2017 Second Quarter
The Chamber endeavors to provide exciting happenings for its members in order to promote business. Please review the calendar of events—Dates to Remember, and keep an eye on our weekly email blasts and event calendar at www.warwickcc.org.
April: May: June:
Power Networking Luncheon at The Helm After-Hours Business Mixer at Warwick Valley Winery & Distillery Operation Clean Sweep After-Hours Business Mixer at Clearview Vineyard The Tenth Annual Community Showcase Cooperative “Expresso” Morning Mixer with Frazzleberries and Paper Heart Company Power Networking Dinner at The Sweet Onion Brewhouse After-Hours Business Mixer at Cove Castle Restaurant
Ribbon Cuttings / Grand Openings / Anniversaries: The Beauty Room Grand Opening KeyBank Fifty-Year Anniversary NYS Assemblyman Karl Brabenec New Location Baldino & Perry Associates Inc. New Location The Complementary Wellness Center Grand Opening Warwick Valley Farmers’ Market Season Opening Opa! Greek Grill Grand Opening Capelli Salon & Spa Boutique New Location GeekHive New Location El Azteca Mexican Restaurant Ten-Year Anniversary Warwick Cemetery Association Cremation Garden Dedication Guiding Eyes for the Blind New Orange County Administration The Warwick Inn Grand Opening The Junction One-Year Anniversary Greenwood Lake Garden Center Six-Year Anniversary and Expansion of Farm Market Wine & Design Warwick New Owner and Renovation The Warwick Hope Chest Thrift Boutique New Signage Too Sweet Kids Consignment Boutique 1-Year Ownership Anniversary
Thom Woglom Construction has been tasked with updating 150-year-old Christ Church on South Street. One of Warwick’s oldest places of worship, Christ Church is undergoing a major renovation and upgrade to the parish hall and offices. Thom Woglom has been working closely with Irace Architects during the design phase. After replacing the single-story trusses and roof of the parish hall, then adding a gable roof with interior cathedral ceilings and a loft, the second phase will include adding a second floor, updating the kitchen, creating handicap-accessible restrooms and expanding the parish offices. Thom Woglom is thrilled to be part of such an important project.
New Creative Talent
Owner Eileen Patterson enthusiastically welcomes Carrie Hallahan to the staff of Creative Vision. Carrie is a lifelong Warwick resident and graduate of UNC, Charlotte with a degree in Communications. “Carrie has brought her own brand of energy and creativity to the agency. I’m very lucky to have her on the team,” Eileen said. Carrie’s responsibilities include social media management and design work. Carrie took the lead on a recent website project for Hoboken Eddies, a Creative Vision client in need of an outdated e-commerce site replacement. The new version has created a boon in online orders; easier order fulfillment and tracking; and seamless inventory management.
Online Pizza Ordering
Frank’s amazing pizza and Italian specialties can now be ordered right from your computer or mobile device! The entire menu is available online and, as always, delivery is an option. Order lunch and have it delivered for the office from Frank’s $5 Lunch Menu which has been designed with local businesses in mind. Log onto www.frankspizza.com and check out the menu, then click the “order online” button to submit your order and special requests. Please allow 30 to 45 minutes for delivery orders. Frank’s still loves to hear your voice on the phone and see your smiling face if you wish to stick to the standard way of placing your order. Call Frank’s today at (845) 986-1065.
The Chamber Connection 5
Bringing Sexy Back
Discover what two generations of brides and grooms have found in Forever Jewelers, 36 Main Street in Warwick. Owner Sarah Carew offers the finest customized jewelry for every occasion, serving couples and their families from all across the tri-state region. “We have fine jewelry to fit every budget and we’re bringing sexy back,” said Carew. “Slip on a Forever Jewelers’ piece and you will feel your inner goddess shine.” She and Forever Jewelers’ managers Catherine Adelhoch and Jay Priest are available Tuesday through Saturday from 10am to 6pm, offering a “Sip and Shop” every Saturday. Forever Jewelers’ skilled craftsmen can help you design a unique ring, create one-of-a-kind jewelry and make precise watch repairs. Call (845) 986-2248. Begin your ‘happily ever after’ with a visit to Forever Jewelers.
Firm Places No. 5 Out of Hundred
Financial-services firm Edward Jones ranks fifth on the 2017 Fortune 100 Best Companies to Work For list. This is Edward Jones’ eighteenth appearance there, according to global research and consulting firm Great Place to Work® and Fortune magazine. This year marks the 20th anniversary of the Fortune 100 Best Companies to Work For list. Jones’ past 18 Fortune rankings include 14 years of top-10 finishes. Seven years of top-5 rankings and consecutive No. 1 rankings in both 2002 and 2003. Last year, the firm ranked No. 10 overall.
Ryan O’Leary
The prestigious ranking of top companies in the U.S. is based on employee ratings of their workplace culture, including the level of trust they feel toward leaders, pride they take in their jobs and camaraderie they experience with colleagues. According to Great Place to Work®, this year’s high-scoring companies continue to show a hightrust culture which fuels better business results. Great Place to Work® research shows list winners keep outperforming the stock market, beating industry rivals when it comes to talent retention, and demonstrating higher levels of productivity than peers.
Edward Jones also ranked as a best workplace for women, millennials, Gen Xers, and those approaching retirement. Offering camaraderie and flexibility to those in the financial services industry, Ryan O’Leary of the financial services firm Edward Jones in Warwick is making sense of investing. Visit www.edwardjones.com.
Jennifer Emm, Ashley McPherson Join Neighborhood Insurance Family
As an eighth-generation member of the Baird family, Jennifer Emm is a lifetime “Warwickian.” She left the area just once to earn her B.A. in Communications from SUNY Plattsburgh. Jennifer met her husband, Steve, in high school, before reconnecting years later. They now raise three beautiful girls. “I feel blessed to be able to work locally, providing service to family, friends, neighbors, and newcomers alike,” Jennifer joins the team as Seely and Durland Insurance’s Director of First Impressions, serving as the first point of contact at the agency.
Ashley McPherson, having lived in Warwick her entire life, joins Seely and Durland Insurance as Client Relations Assistant, having graduated with a B.A. in Organizational Communication from SUNY New Paltz. “Being a Warwick native, it’s an honor to work for a company that has been such an integral part of our community for so many years,” said Ashley. “I’m looking forward to growing with Seely and Durland, and in turn, helping our community flourish.”
Getting To Know Jennifer
Jennifer, left, and Ashley, right
Getting To Know Ashley
Favorite music genre: Classic Country Favorite band or musician: Billy Joel Contemporary Christian Favorite food: Mexican Favorite food: Mexican Favorite hobby: Reading Favorite restaurant: El Azteca Favorite place to visit: My beach house Favorite hobbies: Gardening, hiking, Favorite movie: Silver Linings Playbook fishing, kayaking, bow hunting, camping Favorite TV show: Game of Thrones Favorite TV show: Home Improvement Contact Jennifer, Ashley, and any agent (845) 986-1177 or www.seely-durland.com.
Richly Flavored and Freshly Roasted Locally
Greenwood Lake Roasters is a local organic craft coffee roastery able to accommodate individual and wholesale orders, including perpetual custom blend orders for establishments and unique personal orders for special events. Greenwood Lake Roasters roasts no more than thirty pounds at a time on a custom-built roaster to maintain small batch roast quality. Greenwood Lake Roasters features old and new world Organic and Fair Trade coffee from Africa, Indonesia, Central and South America. The rich flavors at any roast level allow for a distinct and satisfying cup of coffee whether you brew using a pour over, drip, french press or espresso. Call (845) 293-0530. Visit www.gwlrcc.com or email sales@gwlrcc.
Thank You Members
Thank you for being members of this Chamber. We’re here every day to help you promote your business. Please take advantage of the many benefits. A free New Member Luncheon is held monthly to explain our services and how to use them. All are welcome. Just call the office.
6 The Chamber Connection
Chamber New Member Luncheons
by Sherry Bukovcan, Mary Kay Cosmetics, New Members Chairperson
Our New Members Luncheon in April was held at Cove Castle in Greenwood Lake. With ample outdoor seating and a beautiful view of the lake, private event space, and a private beach, it is the perfect place for all occasions. The menu is diverse, with offerings ranging from elegant seafood and choice steaks to hearty burgers on buttery brioche buns. Cove Castle hosts many events throughout the summer, such as family movie nights, a craft fair, wine tasting dinners, and more. If you’re looking for a move exclusive dining experience, call to reserve their chef’s table. It seats up to sixteen guests on its own dock, complete with its own dedicated staff. In May, our luncheon was hosted by Warwick Thai, located at 93 Main Street in Warwick. One of our community’s newer establishments, Warwick Thai is committed to the quality of their dishes and the best service. They are open daily with lunch specials during the week and offer authentic and creative dishes which include soups, salads, desserts, and a variety of noodle and rice dishes with options for both vegetarians and meat lovers alike. The seafood options are particularly numerous!
We were fortunate enough to be able to return to the Breezy Point Inn for our June luncheon. Here you will find an eclectic blend of American staples, authentic German cuisine, and modern reinventions of traditional German dishes. Combine this with their idyllic waterfront location, and you have the ideal spot to gather with friends and escape the stresses of everyday life. Breezy Point Inn has monthly wine dinners, various events throughout the year, and the perfect viewing location for the 4th of July fireworks! They even offer catering for your private events. You can find them at 620 Jersey Avenue in Greenwood Lake. The Warwick Valley Chamber is grateful for the generosity of these establishments in hosting our past three new member’s luncheons.
Warwick Greek Grill Beats Summer Barbecue Blahs
Drop by Opa Greek Grill, 10 Oakland Avenue in Warwick, for the finest Greek food in the Hudson Valley. Opa Greek Grill offers homemade spanakota (spinachfeta pie), falafel sandwiches, chicken, pork or gyros, lamb souvlaki, moussaka (grilled eggplant with other fresh vegetables) and grilled shrimp, Greek-style grilled salmon, baby lamb chops, Greek meatballs, plus homemade desserts. Every dish is made with fresh—never frozen—ingredients. Feed four and take home a Zeus Combination Platter consisting of chicken souvlaki, pork souvlaki, gyro meat, grilled pita, large Greek salad and a choice of French fries, lemon potatoes or rice. Chef-owner George Anastasis uses family recipes, honed by years in the restaurant business. “Thank you to the many loyal customers who’ve visited Opa Greek Grill and who enjoy our Greek food,” said Anastasis. Call ahead for a take-out order (845) 986-8808 or visit opagreekgrillwarwick.com. Opa Greek Grill is open Tuesday through Sunday.
Opa Greek Grill, 10 Oakland Avenue
The Helm, 649 Jersey Avenue
GWL Five-Star Fare
Offering the finest food and cocktails on Greenwood Lake, The Helm, 649 Jersey Avenue, is becoming one of the top restaurants in Orange County. Experience lake-side dining every Wednesday through Saturday with Sunday brunch until 3 p.m. Eat at The Helm once, and you will return with friends. Everchanging specialties feature local farm meats, vegetables and fruits. The creative kitchen, headed by Master Chef Jennifer Abelton, and co-owner Mark Palmieri, also offers catering for weddings, family parties—any occasion when you want to dazzle guests with five-star food. So set sail to The Helm this summer for catering or inhouse dining. Call ahead, (845) 477-3073 or (973) 934-1455.
Extended Evening Hours
“Thank you to all the customers, who have visited Wolfies of Warwick for my quality sandwiches and salads,” said owner Moshe Schwartzberg, a thirdgeneration chef. Wolfies of Warwick has now sold more than 25,000 sandwiches and homemade salads which are so popular that Wolfies is extending its hours on Friday and Saturday to 8pm. More than a sandwich shop at 38 Main Street, Wolfies of Warwick is open Tuesday through Sunday. Breakfast is served Wednesday to Sunday. Beer and wine are available to accompany every meal. It’s the only restaurant in the Village of Warwick to offer creek-side dining and features the finest homemade pastrami, corned beef, Italian beef, Cubanos, brisket, reubens, and falafel.
Summertime Picnics, Barbecues and Cold Beer Go Together Like…
Picnics, barbecues, and all family parties are better when accompanied by a good beer, and the best place to get your beer is Beverage Plus at 17 South Street in Warwick. With more than 1,000 domestic and imported beers plus the best selection of craft beer, Beverage Plus offers a selection of cigars in its large humidor. Beverage Plus has been proud to provide the best for the past fourteen years. Follow Beverage Plus at www.facebook.com/beverageplus2. Open seven days a week, call (845) 986-8855.
The Chamber Connection 7
Healing Heart Toy Drive
Lakeland Pools has begun collecting toys for Harrison’s Healing Heart Toy Drive. Harrison was born with a congenital heart disease known as Tetralogy of Fallot with severe pulmonary stenosis. He endured three heart surgeries and twelve cardiac catheterizations along with other operations. We lost Harrison on March 26, 2013. Since then, the Shauger Family has collected and donated toys to The Center for Pediatric Heart Disease each August on Harrison’s birthday. Toy collection will continue until August first. (Please, no stuffed animals). You may drop off toys at Track 7 in Warwick or Lakeland Pools in Vernon. For more information call (973) 827-9000.
Mobile App Advertising
Looking for a better way to reach local customers? The FREE “Hey Warwick!” mobile app provides this solution by contacting prospective clientele on their smart phones. Users receive YOUR custom message at the exact time that you specify. Messages can also be linked to your website. “Hey Warwick!” has been downloaded by close to one thousand users at the time this newsletter is published who are actively searching for local deals and services. This is advertising that truly converts and is much more affordable and rewarding than a newspaper listing. Please visit www.heywarwick.com/text to get started.
Election Law, Campaign Finance Pro’s Anniversary
The Law Office of Michael C. Welch, PLLC is celebrating its second anniversary locally. The firm is a general practice firm with a focus on real estate, wills, and bankruptcy. Welch has tremendous expertise in the area of election law, particularly campaign finance. He has worked on several national presidential campaigns including Governor Mitt Romney’s 2012 campaign. Welch, a graduate of Notre Dame Law School, received his BA in Political Science from Boston College. He is a member of the Warwick Valley Chamber of Commerce and the Warwick Valley Knights of Columbus. Contact Michael C. Welch (845) 987-8977.
Michael C. Welch Attorney at Law
Facebook for Businesses... continued from page 1
• Social media platforms, such as Facebook, allows a business to connect with customers in a new way that is helpful to both parties involved. Businesses can share information about what they do or what they sell and can then receive feedback from their consumers. Comments, likes and shares provide insight into what your customers think about what you do. •
Customer Service
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Expand Your Network
• Every business knows that happy customers share their experiences… and so do dissatisfied customers. There are countless websites on the internet that allow consumers to share their experiences with businesses, such as Yelp and Trip Advisor. Facebook is a platform that also allows customers to write reviews and more importantly, allows businesses to comment back, creating an open conversation between the consumer and business. By reaching out to those who rate your business, you can find out what you did well and what could be improved. • As a business, boosted posts are a very helpful tool to reach customers. Boosted posts allow you to target audiences that may not already know about your business for a small fee. By selecting who you want to connect with (age, gender, location), your post will reach a new audience that would be interested in your products and services. If you’re new to social media, it can be overwhelming or confusing. Here are just a few tips that could help get you started:
• When creating posts, always upload a picture with it! Whether it’s a picture of an item on sale or just a picture that applies to the topic of your post, pictures grab consumers’ attention. You’re more likely to get a like or share on a post when it’s accompanied with a photo.
Founders’ Day Sponsor
Greater Hudson Bank was a proud sponsor of the Founders’ Day event held April 15, 2017. In addition to providing the tent for the event, several members of the Greater Hudson staff were in attendance to greet guests with an opportunity to spin the GHB Prize Wheel for a chance to win one of several free gifts. Despite the chilly weather the event was well attended. Always dedicated to the community, everyone at Greater Hudson Bank is pleased to have had the opportunity to sponsor and participate in the Village of Warwick’s Sesquicentennial Anniversary.
• If your business is hosting an event, create an event on Facebook! It could be a grand opening celebration, a fundraiser or even a sale…creating an event on Facebook allows customers to RSVP and will even send them notifications reminding them of it.
• Keep content up-to-date! Stick to one form of social media that you’re comfortable with and keep it up-to-date and fresh. A stale Facebook account is worse than no account. By keeping your page up-to-date, you’re informing your customers on what your business has been up to and keeps your name in their heads.
• The Chamber can help promote your posts! Simply tag “Warwick Valley Chamber of Commerce” in the comments section and we can make sure to share out your post with our 2,000+ followers.
We hope we’ve peaked your interest in learning about how your business can grow using social media. Using tools like Facebook could be the next step your business needs to expand. There are a number of Chamber members that specialize in social media marketing; visit our online directory for a current listing.
Taste of Warwick Tuesday, September 12
8 The Chamber Connection
Welcome New Members
ALL DRY USA Mike Abramson 9 Dussenbury Drive Florida, NY 10921 (845) 217-3795 ALLSTATE Insurance BILL GARCIA AGENCY Bill Garcia 16 South Street Warwick, NY 10990 (845) 987-1173 AMERIPRISE FINANCIAL, SUFFERN 400 Rella Boulevard, Suite 165 Exit 14B NYS Thruway, (Airmont Road) Suffern, NY 10901 (845) 533-0300 BEAUTY ROOM, THE Carly Sesak 12 Main Street Warwick, NY 10990 (845) 986-4880 BERTONI GALLERY 1392 Kings Highway Post Office Box 563 Sugar Loaf, NY 10981 (845) 469-0993 BLISSOPIA Monika Vokoun 219 County Route 12 Westtown, NY 10998 (908) 377-4125 CLASSIC CLEANING AND MAINTENANCE SERVICES Thomas Andryshak One Commercial Drive, Suite 5 Florida, NY 10921 (845) 651-4271 DIRECT ENERGY SOLAR 1108 Kings Highway, Suite 1 Chester, NY 10918 (845) 467-9518 DOUBLE S SMOKEHOUSE 49 Oakland Avenue Warwick, NY 10990 (845) 324-8522 DUKE DESIGNS LLC John Hovey 281 Lower Road Westtown, NY 10998 (845) 591-6143 ESCAPE ROOM WARWICK Michael Metzger 56 Main Street Warwick, NY 10990 1-844-ESCAPE-6
GRACE COMMUNITY CHURCH 199 Kings Highway Warwick, NY 10990 (845) 576-0730 GREENWOOD LAKE THEATER Katie Weatherford 31 Mountainview Road Greenwood Lake, NY 10925 (281) 797-6418
PRACTICAL BUSINESS SERVICES, LLC Tom Blaney 92 Walling Road Warwick, NY 10990 (845) 987-0001 RILEY AND MADDEN Warwick, NY 10990 (917) 974-3255
GREENWOOD LAKE ROASTERS 160 Windermere Avenue Greenwood Lake, NY 10925 (845) 293-0530
SOBOTOR TRAINING SYSTEMS, LLC 1136 Kings Highway, Suite 2 Chester , NY 10918 (845) 610-5381
IA’S THREADS Ia Faraoni Warwick, NY 10990 (631) 488-7878
STAGECOACH INN Ron Boire 268 Main Street Goshen, NY 10990 (845) 294-5526
KATIE HANSEN RODAN & FIELDS 3 Forester Avenue, No. 34 Warwick, NY 10990 (862) 324-6044 KRAMER NUTRITION 39 Warwick Turnpike Warwick, NY 10990 (845) 986-9027 LEGOLAND NEW YORK Phil Royle 6 North Church Street Goshen, NY 10924 (347) 601-6265
TD BANKNORTH Leon Dixon 51 Main Street Warwick, NY 10990 (845) 986-6011 VALLEY NATIONAL BANK 1401 Route 52, Suite 202 Fishkill, NY 12524 WARWICK CEMETERY ASSOCIATION 48 Oakland Avenue Warwick, NY 10990 (845) 986-4756
LIL FRY COMPANY Warwick, NY 10990 (845) 987-0131
WARWICK INN, THE 36 Oakland Avenue Warwick, NY 10990 (845) 986-3666
NEW YORK LIFE Jeremy Landolfa 460 Temple Hill Road New Windsor, NY 12553 (845) 401-9483
WARWICK CENTER FOR THE PERFORMING ARTS, LLC 63 Wheeler Avenue Warwick, NY 10990 (845) 986-2766
NORTHEASTERN SPINE & PHYSICAL THERAPY Lisette Gallone 3621 Route 94 Hamburg, NJ 7419 (973) 864-8997
WARWICK PLAYGROUND DREAMS CORP Hannalore Chambers 5 Ziggy Court Monroe, NY 10950-4363 (646) 775-5176
PEDIATRIC OT SOLUTIONS PC 1406 Kings Highway Chester, NY 10918 lauraotr98@optonline.net
WARWICK TOMATOES LLC 177 Sanfordville Road Warwick, NY 10990 (845) 500-2080
PRESCHOOL SOLUTIONS 1406 Kings Highway Chester, NY 10918 lauraotr98@optonline.net
Applefest
Wednesday, October 1
The Chamber Connection 9
NYS Tinted Window Law
South Street Tire reminds drivers that New York State has new rules on tinted windows. Tinted windows must comply with NYS DMV rules. Have your windows checked at South Street Tire located at 5 South Street, in the heart of Warwick. If you plan on taking a summer trip to the shore or mountains, get your vehicle in top shape before you leave. South Street Tire mechanics ensure the safest, coolest ride with an air conditioning unit check, a review of your tires and a tune-up. More than a tire shop, South Street Tire performs alignments, new brakes and maintenance for carefree driving. Seasonal tire specials are available year-round. Call (845) 986-5001 to make an appointment.
Keep Your Exempt Status
Total Accountability would like to help you keep your tax-exempt status. Applying for tax-exempt status can be expensive and time consuming, however, this is just the beginning. After the IRS approves a tax-exempt status, it’s equally important to stay exempt. It’s easy for a section 501(c)(3) organization to jeopardize its exemption if it ceases to be operated exclusively for exempt purposes. The compliance rules in maintaining taxexempt status can be hard to understand. If you need guidance, or if you wish to form a new nonprofit organization and obtain tax-exempt status, contact Natalia Fisher, E.A. at (347) 249-3535 or e-mail Fisher at nfisher@totalaccountability.us. Choosing the right professional matters. Strive for Total Accountability.
Your Home’s Your Castle
Get the royal treatment from the women and men of Raynor Country Real Estate. With more than 100 years of experience in the Warwick Valley, Raynor Country Real Estate can help you prepare (stage) and sell your home with unmatched professionalism. The pros at Raynor Country Real Estate will get the best price for your home with no hassles, no fuss. Seasoned Realtors separate Raynor Country Real Estate from all others in the region. Thinking about selling your home, business, land, or shopping for your new castle? Make Raynor Country Real Estate (845) 9861151 your first call and get results.
Family Businesses Need a Succession Plan by Tina M. Buck, KeyBank Manager, Warwick Branch, 845 610-6515
The correlation between succession planning and business longevity is direct: one third of family-owned businesses have a succession plan, and 30 percent of family-owned businesses survive the transfer to the second generation. Here are four tips to build a successful plan: 1. Inclusion. Involve the next generation in operations as early as possible. 2. Development. Identify and support future leaders. 3. Vision. Have and share short-, medium- and long-term plans for the company. 4. Execution. Ensure your plan is well defined, fair, and transparent. A strong professional advisory team consisting of an attorney, CPA firm and bank can help you build this plan.
Medicare ID Cards Now Employ Improved Security
If you are already on Medicare, you have probably noticed that your Medicare ID number is your social security number. With everything we hear about identity theft, this does not seem very safe. The good news is that this is changing and Medicare will be using a Medicare Beneficiary Identifier (MBI). You will not have to do anything to get your new card with new number as it will be sent to you automatically so do not give any information out to anyone that calls looking for your information. Call Megan Brady at Senior Insurance Associates with all your Medicare needs (973) 702-1122.
Megan Brady
Firm’s New Office Location at 10 Oakland Avenue
Baldino & Perry Associates, Financial Planners & Counselors recently celebrated their new office location at 10 Oakland Avenue with a ribbon-cutting ceremony. The event was attended by Mayor Michael Newhard, Town Supervisor Sweeton and Assemblyman Brabenec, along with many clients and friends and business associates. Baldino and Perry specialize in providing employee benefits to small and medium size businesses and also serve individual clients with retirement planning. They may be contacted at (845) 986-7212 or susan.perry@ceteranetworks.com. Securities and advisory services are offered through Cetera Advisor Networks LLC, Member FINRA/SIPC. Cetera is under separate ownership from any other named entity.
Rides and Attractions for Young Children Aged 2-12
LEGOLAND New York is a world of fun and adventure where the emphasis is placed on rides and attractions suitable for families with young children aged 2-12. LEGOLAND New York’s Community Welcome Center is open to the public in the Village of Goshen for everyone to learn about the proposed park. The Welcome Center is located at 6 North Church Street Goshen, New York 10924 and is open Monday through Saturday from 10am to 6pm. LEGOLAND New York is expected to open the summer of 2019. Feel free to email the New York team at LLNY. Experience@LEGOLAND.com with any questions you may have.
His Clients Are Your Favorite Warwick Businesses
Veteran newsman Chris Olert will help you take your business, new product, new expansion, new location to new heights. Let New Age Olde Media promote your endeavors. Many say, “I don’t know what to write.” Chris of New Age Olde Media will beat that writer’s block. Consider a professional voice to enhance your website. New Age Olde Media can help Chamber members get attention. Contact Chris at (845) 986-7314 or write him at chris.olert@gmail.com.
10 The Chamber Connection
Thank You Renewed Members
Akin’s Pharmaccy
KDF Reprographics
Apple Valley Pharmacy
Kiddie Korner
Avanti
Landmark Inn
BathFitter
Law Offices of Robert F. McManus
BC&MC INTERNATIONAL LAWYER Manuel V. Echeverria
LTP Landscaping
Bertolini & Co. Blue
My Sister’s Closet New York Renaissance Faire Newhard’s
Brian Ahearn Children’s Fund Cartridge World of Wayne
Nikki GRZEGORZEWSKI Better Homes & Gardens
Certified Financial Services, LLC
Optimum
Chateau Hathorn, Inc.
Pascack Datacom
Complementary Wellness Center
Playa Gallery
Corporate Impressions
Plaza Auto Driving School
County Waste
Retro Modern Antiques
Craft Beer Cellars Creative Vision PR
Sanford Glazman William Raveis Baer & McIntosh
Crystal Run Health Plan LLC
Silvio’s Villa
Crystal Run Healthcare
Sleepy Valley Inn
Crystal Springs Spa and Golf Resort
Style Counsel
Dawson Motors, Inc.
The Helm
Diva Dog Pet Boutique and Barkery
Too Sweet Kids Consignment Boutique
Eddie’s Roadhouse Esquire Title Agency Etched in Time Engraving Franico’s Pizzeria Frank’s Pizza Galloway Dental, Inc. Giant Copy Shop Green Mountain Energy Greenwood Lake Garden Center Greenwood Lake Paddleboards Hudson United Mortgage Hudson Valley Kitchens Iammatteo Family Chiropractic Inn at Stony Creek Isagenix International Jersey Paddle Boards
TransTech TV Techmanagers Union Square Group LTD United Martial Arts Center Wansor Realty Warwick Drive-In Warwick in Bloom Warwick Merchants Guild Warwick Motel Warwick PBA Warwick Valley Rotary Wine & Design Wright Brothers Landscaping WVT Communications Yesterday’s
The Chamber Show
12:30pm Monday on WTBQ Call (845) 986-2720 to become a guest
DiscoverWarwickValleyTourism
Warwick In Bloom Thanks Planting Volunteers
The Chamber Connection 11
Warwick in Bloom, winner of the 2003 America in Bloom competition, has created the 2017 flower pots which will continue to beautify the Village of Warwick for another season. This year the large planters and hanging baskets have White Guara, Big Red Begonias, White Scevolla, and Night Sky Petunias— all of which thrive in full sunlight. A Me Too vine breezily cascades over the side of the many hanging baskets.
Make, Mend and Learn Sewing Workshops
What’s happening at the Janice Brigante Design Studio Boutique?
Make & Take Keepsake Pillow Workshop $35 Thursday, July 20 Saturday, July 22
2 pm - 4 pm 10am - 12pm
Bring your own baby clothes, pet blanket/clothing, keepsake tee shirts, etc., and make into pillows. Stuffing and sewing supplies included.
Volunteers came out to Scheuermann’s Greenhouses early one Sunday morning to plant all seventy pots. A big “thank you” on behalf of the entire community goes out to the businesses and residents who donated to fund this annual project. If this sounds like something you are interested in, donations are accepted all year long at Track 7. Please make checks payable to Warwick in Bloom.
Restore, Restyle & Revive Workshop $30 Thursday, July 20 Saturday, July 22
Above: Seventy large lush planters and baskets grace the sidewalks of the Village of Warwick.
Silver Players’ Personalized Exercises for Health
Now it’s time to get into swimsuit shape at Intrepid Strength & Conditioning. Don’t you tune up your vehicle for a summer trip? Do the same with your body. Located at 77 Forester Avenue, Warwick, Intrepid Strength & Conditioning is a center for reasonable training. Most of us thought gym class was boring. Intrepid Strength & Conditioning cures boring. Classes are aimed at your level of fitness. Special Silver classes are designed for senior residents seeking to get in better shape. Silver class meets Tuesday and Thursday at 11am. Silver players are in their 60s through 90s. They receive practical, personalized exercises for their fitness level. Don’t wait. You only can feel better and live longer. Contact ryan@crossfitwarwick.com.
Car Wash Can Serve All of Your Car Care Needs
Dust off your buggy for that summer getaway with a visit to the Warwick Car Wash Oil Express. A clean vehicle from Warwick Car Wash Oil Express will save on gas mileage and prolong the life of your truck or car. Warwick Car Wash Oil Express also offers the best deal on new tires, tune-ups, alignments—even new engines and transmissions. Warwick Car Wash Oil Express has extended summer evening hours for vehicle cleaning. A book of car wash tickets will save you money. Don’t delay, drive into Warwick Car Wash Oil Express for the best in vehicle care. Conveniently located on Elm Street adjoining the railroad tracks, Warwick Car Wash Oil Express can handle all of your car care needs. Call (845) 986-9966 to learn more.
6 pm - 8 pm 2 pm - 4 pm
Bring your own ‘what doesn’t fit’or look right or damaged clothing and transform into fun clothing, pillows, bags, etc. Sewing supplies and instruction included from the Janice Brigante Design Studio Boutique 7 West Street, 2nd Floor, Warwick. Call (845) 545-6738 for more.
Corporate Sponsorship
The Warwick Valley Chamber of Commerce would like to take this opportunity to give thanks to our Corporate Sponsors. Without their support, the chamber would be unable to provide the quality programs and events that we produce for our membership. The chamber’s Corporate Sponsorship program is just three years young. We have been so fortunate that St. Anthony Community Hospital, Seely & Durland Insurance, ShopRite of Warwick, Edward Jones Investments and Warwick Valley Telephone have chosen to remain with the program since its conception and thank top level sponsor Myles Wealth Management for committing to this second year.
Twenty Years of ‘The Chamber Connection’ News
Since 1990 Warwick Valley Chamber of Commerce member and Graphic Designer Nina Kannon (Korte) of Nina Kannon Prepress Services has created standout pieces from books to product packaging for print shops, advertising agencies, newspapers, magazines, hotels, schools, political campaigns, clubs, restaurants, societies, hunts, hospitals, government agencies and this chamber. She is proud to have consistently published The Chamber Connection newsletter quarterly for twenty years, not missing a deadline commencing 1997 up to and including today, 2017— that’s eighty consecutive issues! Visit http://ninakannonkorte.crevado.com/ to see an abbreviated portfolio of her work. If you have a graphic project you’d like Nina to help you with, drop her a line at kannon@warwick.net. Cheers!