OCTOBER 6-15, 2016
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U.S. OPEN SQUASH CHAMPIONSHIPS
WHAT IS US SQUASH? THE NATIONAL GOVERNING BODY AND MEMBERSHIP ORGANIZATION FOR 1.6 MILLION SQUASH PLAYERS IN THE U.S. • Member of the U.S. Olympic Committee • Founded in 1904 in Philadelphia, headquartered in New York City • First national squash governing body (today there are 150 squash governing bodies worldwide)
OUR PEERS INCLUDE:
• 501(c)3 nonprofit organization
Mission Lead the growth and development of squash by: • increasing access and awareness • supporting meaningful lifelong engagement in the sport • achieving international competitive excellence at the highest levels Vision To be the best national sports governing body in the United States
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U.S. OPEN SQUASH CHAMPIONSHIPS
HOW ARE WE DOING?
SQUASH PARTICIPATION IS GROWING AT ALL LEVELS JUNIOR SQUASH • U.S. Junior Open attracts 1,000+ players from 35 nations HIGH SCHOOL SQUASH • U.S. High School Championships is the largest squash tournament in the world with more than 1,400 participants from 20 states COLLEGE SQUASH
101% growth overall between 2009 and 2014 to 1.6 million squash players
-Sports & Fitness Association
• More than 200 colleges and universities have courts with 110 teams ADULT SQUASH • 20 adult leagues nationally with more than 10,000 players, a 60% increase in teams since 2009 • Women’s Squash Week hosted in 36 cities annually
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U.S. OPEN SQUASH CHAMPIONSHIPS
WHAT CAN WE OFFER? BROAD GLOBAL AWARENESS WITH A DEEP AND MEANINGFUL CONNECTION TO A COVETED DEMOGRAPHIC • Strong attributes of sport easily affiliated with a company or brand (Excellence, Performance, Dedication) • Direct access to networking opportunities among affluent, educated key influencers and business leaders • Business to business relationship building opportunities with other sponsors, while hosting existing customers in compelling settings • Ownership possibilities, and benefits tailored to company’s needs • Opportunities to showcase services
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U.S. OPEN SQUASH CHAMPIONSHIPS
WHAT’S OUR DEMOGRAPHIC? AN EXPANDING AND UPSCALE DEMOGRAPHIC • Median incomes of more than $300,000 and an average net worth of nearly $1.5 million • 98% of squash players are college graduates with 57% having graduate degrees • Business owners and senior executives in upper management, 30% of whom are at the C-Level • Engaged, passionate, and loyal base
“We expect the growth trends to continue. We still have huge opportunities to increase squash’s profile through broadcasts, to reach more women and juniors, and to expand middle and high school programs in new markets.”
-Kevin Klipstein, President & CEO US Squash
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U.S. OPEN SQUASH CHAMPIONSHIPS
WHAT’S OUR REACH? GLOBAL TV AND STREAMING PROVIDE BROAD MEDIA REACH • New 5-year Eurosport multi-platform agreement • Worldwide professional squash cable broadcast reach: 142 countries, 335 million homes • Live online streaming on Eurosport Player (Europe) and SQUASHTV (International) • Highlights/news distribution to global broadcasters • 200,000+ social media followers of Professional Squash Association (PSA) • Media coverage in over 100 outlets across five continents WEBSITE, SOCIAL MEDIA WORLDWIDE REACH • • • •
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20 million+ page views 1 million+ unique visitors 100,000+ US Squash player database 1,400 facility U.S. club network
U.S. OPEN SQUASH CHAMPIONSHIPS
WHAT IS THE U.S. OPEN? • The most prestigious squash tournament in the United States and one of the most significant in the world • A major international display of supreme talent from around the world • Part of the World Series tour for the Professional Squash Association (PSA). • Offers full parity in prize money for both men and women, leading as an example for other World Series tournaments • Since 2011, has been held in Philadelphia where the Daskalakis Athletic Center at Drexel University is transformed into a world-class venue to host this unique event
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U.S. OPEN SQUASH CHAMPIONSHIPS
2015 U.S. OPEN SUMMARY Between capacity crowds at matches, special recognition of some of the greatest members of the international and local squash communities, and exhilarating finals, the 2015 U.S. Open was a thrill. Laura Massaro claimed her second U.S. Open title as she came from behind to beat Nour El Tayeb in the women’s final at Drexel University. “Winning this title feels extra special to me […] To win two tournaments in a month, and a major title such as the U.S. Open, means a lot and I’m really proud with what I’ve achieved.” Gregory Gaultier secured his third career U.S. Open title, defeating first-time world series finalist Omar Mosaad in a three-game final. “I’d like to thank all of the sponsors, US Squash […] It has been an amazing week. This is my third title here, which is a big achievement and I’m really proud of what I did. Thanks Philadelphia, I want to see you back next year.”
WOMEN’S SQUASH WEEK
A Movement Sweeping the Nation
90 SECONDS WITH MATHIEU CASTAGNE Red Wine, Cigars and Boogie Boards
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U.S. OPEN SQUASH CHAMPIONSHIPS
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2015 U.S. OPEN SPONSORS
MAJOR SPONSORS
PLATINUM SPONSORS
OFFICIAL SPONSORS GOLD SPONSORS
DIAMOND SPONSORS
SILVER SPONSORS
BRONZE SPONSORS
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U.S. OPEN SQUASH CHAMPIONSHIPS
PUBLICITY
The U.S. Open Squash Championships are promoted year-round by US Squash on its website, social media and in e-newsletters, both editorially and in advertising. In addition, the PSA promotes the U.S. Open Championships on an ongoing basis in their calendars and editorials. Squash Magazine and other newspapers and periodicals cover the event as well. Previous squash event coverage has appeared in these publications and websites. Did you know? Print and digital media circulation reached more than 31 million people in 2014.
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U.S. OPEN SQUASH CHAMPIONSHIPS
REGIONAL MEDIA COVERAGE “The U.S. Open has quickly become a Philadelphia sports institution. It not only is an important economic driver bringing spectators and world-class athletes from around the world, it also provides ten days of exciting sports entertainment for the Philadelphia community.” -Larry Needle, Philadelphia Sports Congress Executive Director
• Outdoor signage placed in high-traffic areas throughout Center City, University City and the Main Line, including street pole banners and digital SEPTA advertising • Full-page advertisement in Philly Magazine with a total reach of 852,425 individuals • Digital and print coverage throughout ussquash.com, usopensquash.com, in electronic newsletters, and coverage in Squash Magazine with a pass-on readership of 50,000 individuals
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U.S. OPEN SQUASH CHAMPIONSHIPS
ON-SITE EXPERIENCE BRANDING State-of-the-art audio and visual capabilities enhance the live streaming of the event to spectators and provide outstanding branding opportunities throughout the week. Official program ads and other content extends the branding and communication mix. TICKETS Sponsors receive passes for the eight-day tournament with a value of up to $20,000. These tickets include premium court-side inventory with food and beverage service and are ideal for highend client entertainment. HOSPITALITY Interactive fan activities, food and beverage service, merchandising, and exclusive client entertainment opportunities in the President’s Suite and at the Club Level provide a first-class experience.
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U.S. OPEN SQUASH CHAMPIONSHIPS
U.S. OPEN SPONSORSHIP LEVELS AVAILABLE
TITLE (1 Available) SOLD PRESENTING (1 Available) SOLD OFFICIAL (2 Remaining)
$50,000
DIAMOND (3 Remaining) $25,000 PLATINUM (4 Remaining) $15,000 GOLD (5 Remaining) $10,000 SILVER (5 Remaining) $5,000 BRONZE (8 Remaining) $2,500
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U.S. OPEN SQUASH CHAMPIONSHIPS
2016 SPONSOR LEVELS CHART AND BENEFITS (PAGE 1 OF 2) 2014 U.S. Open Squash Championships Levels of Sponsorship
Official $50,000
Diamond $25,000
VIP tickets to the tournament (includes complimentary food, 6 President's 4 President's beverage and serving staff, Suite (all rounds) Suite (all rounds) and access to Club Level)
Platinum $15,000
Gold $10,000
Silver $5,000
Bronze $2,500
6 Front Wall (all rounds)
4 Front Wall (all rounds)
4 Front Wall (all rounds)
2 Front Wall (all rounds)
Full-color advertisement in official U.S. Open program
Full page
Full page
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Full page
1/2 page
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Official U.S. Open Souvenir Vouchers
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Complimentary parking passes
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Invitations for the Opening Luncheon and all Special Events
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U.S. OPEN SQUASH CHAMPIONSHIPS
2016 SPONSOR LEVELS CHART AND BENEFITS (PAGE 2 OF 2)
Official $50,000
Diamond $25,000
Platinum $15,000
Gold $10,000
Silver $5,000
Bronze $2,500
Recognition as official U.S. Open Sponsor on event website and in promotional materials
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Right to display product and service information on-site and right to use U.S. Open marks
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Announcements and digital advertising throughout event
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Year-long US Squash sponsorship affiliation, including access to player database
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Access to additional promotional opportunities at other US Squash events throughout the year
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Branding presence extended to US Squash website, the #1 visited squash site in the world
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Opportunity for custom on-site marketing or audience sampling
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Customized email marketing campaign to event attendees and entire US Squash database
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U.S. OPEN SQUASH CHAMPIONSHIPS
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ENTRANCE U.S. OPEN SQUASH CHAMPIONSHIPS
ADDITIONAL SPONSORSHIP OPPORTUNITIES Opening Luncheon | Title - $15,000, Presenting - $5,000 | The Opening Luncheon kicks off the U.S. Open with excitement. Those attending include sponsors, patron ticket holders of the event, invited media and squash professionals competing in the Open. Sponsorship of this event ensures excellent business networking opportunities and increased visibility. Junior Day | Title - $15,000 SOLD, Presenting - $5,000 | Junior Day engages Drexel students, Philadelphia public schools and Squash Smarts (local Urban Squash chapter) to discover squash and learn how to live a healthy lifestyle. Sponsorship allows for employee volunteer opportunities and can be an important component of your Corporate Social Responsibility Program. Women in Sports Day | Title - $15,000, Presenting - $5,000 | Women in Sports Day has gained tremendous momentum over the last few years, especially as US Squash has led the way in offering parity in prize money for men and women. This evening cocktail reception celebrates parity, as well as the outstanding accomplishments of all women in sports. Sponsorship of the event ensures the successful dissemination of your company’s message to a local and national audience. Character in Sports Day | Title - $15,000, Presenting - $5,000 | Character in Sports Day proudly recognizes courtesy, fair play, graciousness and sportsmanship. This evening cocktail reception and on court recognition honors those who demonstrate these qualities. Sponsorship allows a company to gain recognition and be associated with qualities such as honesty and respect. US Squash Hall of Fame Induction | Title - $15,000, Presenting - $5,000 | The U.S. Squash Hall of Fame Committee will induct the Class of 2017 at a well-attended event before the U.S. Open men’s and women’s finals. Sponsorship allows a unique platform to align a company’s brand with excellence and life-long achievement.
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U.S. OPEN SQUASH CHAMPIONSHIPS
ROAD TO THE U.S. OPEN SPONSORSHIP PACKAGE THIS SPONSORSHIP PACKAGE OFFERS YEAR-LONG BENEFITS CULMINATING IN THE U.S. OPEN SQUASH CHAMPIONSHIPS ANNUALLY IN OCTOBER. INTEGRATED MARKETING OFFERS ON-SITE BENEFITS, PRESENCE AT US SQUASH EVENTS NATIONWIDE, AND MEDIA PLACEMENT ON TENNIS CHANNEL.
C H A M P I O N S H I P S
U.S. Open Diamond Sponsorship | $25,000 | Gain regional, national and international recognition at the most prestigious squash tournament in the United States at the U.S. Open Squash Championships. • Logo placement on all U.S. Open promotional materials and media releases • Signage throughout venue, logo inclusion on glass court and video recognition opportunities • 32 President’s Suite VIP tickets over 8 sessions, includes complimentary food, beverage and parking • Full-page, full-color advertisement in official U.S. Open program, distributed throughout 10-day event • One table at Opening Luncheon (8 invitations) • Right to display product and service information on-site and right to use U.S Open marks US Squash Official Sponsorship | $25,000 | Year-round affiliation with US Squash with Official Sponsorship, activated through extensive club and tournament network reaching 800,000+. • Extensive online and social presence • Official Sponsor designation and rights to use marks • Presence at all US Squash National Championships • Premium advertising space online and in Squash Magazine • Customized activation opportunities including title and presenting sponsorship Tennis Channel Advertising Package | $25,000 | Market directly to 30 million + sports enthusiasts. • 30-second unit in every squash episode (original and encore airings) • Total Units: 62 • Total Households: 2,823,000 • Demographic age: 25-54 • Median income: $250,000 TOTAL SPONSORSHIP FEE “ROAD TO THE U.S. OPEN” | $75,000
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U.S. OPEN SQUASH CHAMPIONSHIPS
SCHEDULE OF EVENTS
C H A M P I O N S H I P S
Men’s & Women’s Qualifying Thursday, October 6
Character in Sports Day Thursday, October 13
Opening Luncheon Thursday, October 6
Squash Summit 2016 Thursday, October 13 - Friday, October 14
U.S. Intercollegiate Squash Doubles Friday, October 7 - Sunday, October 9
U.S. Skill Level & Masters Championships Friday, October 14 - Saturday, October 15
Senator Arlen Specter JCT Saturday, October 8 - Monday, October 10
US Squash Annual Assembly Friday, October 14
Junior Day at the U.S. Open Monday, October 10
Hall of Fame Induction Friday, October 14
Squash Magazine Top Fifty Day Tuesday, October 11
Men’s & Women’s Finals Saturday, October 15
Women in Sports Day Wednesday, October 12
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C H A M P I O N S H I P S
U.S. OPEN SQUASH CHAMPIONSHIPS
MAKE THE MOST OF YOUR SPONSORSHIP WORK WITH US SQUASH TO CREATE A CUSTOMIZED EXPERIENCE • Hosting an employee appreciation event at the U.S. Open - engage your employees for a night to create goodwill and enjoy an evening together • Presenting an award to a staff member or client on the ASB GlassCourt - honor an important member of your team in a unique way • Attending special events like the Women in Sports Reception and the Character in Sports Reception to network with a desired demographic • Creating memorable client experiences such as meet-and-greets with top world professionals and arrange behind-the-scenes tours
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U.S. OPEN SQUASH CHAMPIONSHIPS
HOW TO MAKE THE MOST OF YOUR SPONSORSHIP? ACTIVATE WITH AN INTEGRATED MARKETING PLAN USING COLLECTIVE ASSETS OF US SQUASH
ACHIEVE NATIONAL RECOGNITION THROUGH TV ADVERTISING At a discounted rate through US Squash, enhance your sponsorship by purchasing affordable and impactful cable television advertising
INCREASE LOCAL PRESENCE Support specific tournaments in key markets
BUILD COMMUNITY RELATIONS Fund Urban Squash to build your company’s corporate social responsibility program
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DRIVE MEDIA VALUE Use emails and advertisements in monthly newsletter, website, social media and digital platforms to share your message
INTEGRATED MARKETING
HOST IN-CLUB RECEPTIONS Use extensive US Squash club network to host receptions, dinners or exhibition matches to provide face-to-face interaction with customers
ADVERTISE IN SQUASH MAGAZINE Reach the entire US Squash membership and readership of 30,000+
U.S. OPEN SQUASH CHAMPIONSHIPS
US SQUASH BOARD OF DIRECTORS John A. Fry, Chairman of the Board President, Drexel University
Timothy Conway
Chairman and CEO, NewStar Financial
Praveen Kankariya
Founder and CEO, IMPETUS
Amrit Kanwal
Executive Vice President and Chief Financial Officer, MFS Investment Management
David Keating
President, Center for Competitive Politics
F. Gilpin Lane, Athlete Representative
Associate Head Squash Coach, University of Pennsylvania
Emily Ash Lungstrum
Retired Teacher and Squash Professional
Jennifer Mackesy Community Leader and Volunteer Terence M . O’Toole Co-managing Member, Tinicum Capital Partners II LP Marshall W. Pagon
Chairman and CEO, Xanadoo Company
Michelle Quibell, Athlete Representative Strategy Consultant, Accenture
Linda Robinson
Senior Managing Director, Global Head of Marketing & Communications, BlackRock
Shanin Specter
Founding Partner, Kline & Specter, P.C.
Albert G . Tierney III Executive Vice President and Principal, McCall & Almy Soo Venkatesan
Pro Bono Consultant
Tim Wyant, Ex Officio Co-founder and Executive Director, National Urban Squash and Education Association (NUSEA) 22
U.S. OPEN SQUASH CHAMPIONSHIPS
For more information contact Alexandra Fischer Phone: 212.268.4090 Direct: 646.507.5241 alex.fischer@ussquash.com
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U.S. OPEN SQUASH CHAMPIONSHIPS