Brief
audience
create an identity for an online computer game clothing company based in the north of england. design and propose a range of clothing that is suitable to the target audience and can be easily applied to a range of solutions.
Mainly males who are seasoned gamers and find retro more of a novelty than a convenience. Have a sense of humour similar to: Loaded, viz, front, bizarre and kerrang! 18-30 year olds
concept
promotion
ÒNerd clothing, made by nerdsÓ
Starts with a viral campaign around cities, stickers near and around game stores such as: Game, gamestation, Cex and playtime. After the initial viral campaign there will be a number of adverts running across adshels, magazines and websites.
There is no original design in this are of the market, instead ÔfactoryÕ produced graphics are commonplace. Our focus is on the experience of the gamer, to give the area of the market a much needed facelift.