CONCEPT
metalheads to enjoy their favourite genre, as well as invest their money in the community they have To rebrand Harrogate’s only rock and metal night established over the years. “Bottom of the Bottle�. The idea was to create The rebrand itself is a set of five uniquely a set of seasonal visuals that could be used as distinct but not distant illustrative type treatments posters for upcoming nights as well as something that have high impact and attract more than just that could be used for merchandise for selling at the usual suspects. the venue. The night itself is the only place for like minded
Deliverables
Audience
5 x Type treatments 5 x Seasonal posters 1 x Promotional pack: VIP ticket, stickers, 1xA3 print and one A6 postcard print. Screenprinted. Web presence that sells merchandise
Middle class and working class metalheads who are local to the area, have a knowledge of the area and have a general interest in illustration and striking visuals.
PRODUCT 01
different to the next, if the only similarity is the venue. The illustrative type is an alternative to a logo The readability and legibility had to be that is best avoided for two reasons; to simulate a compromised to a point, as to ensure that the new night and to avoid looking like a stale image type treatments worked as illustrations in their devoid of meaning in a corner of the poster like so own right, whilst working with the images I have many other gig nights in the area. produced already. The type is meant to give the night the overall The colour palette is adhered to throughout the feeling of exclusivity, as each night they have is brief.
COLOURS Pantones:
PRODUCT (RANGE) I wanted to produce a range of images that not only encapsulated the night and targeted the audience, but something that could work with a limited colour palette. The images work differently on both flyer and poster scales, since the level of detail and colour differs with both the larger and smaller
scales, once again coming back to the idea of individuality and exclusivity, relative to the audiences view of their subculture. The illustrations were scanned in and vectored labouriously, to ensure that the images could be applied to a range of products with minimal fuss and for ease of production.
SPECIFICATIONS Colour values (CMYK):
PRODUCT 04 (range) The vectored nature of the illustrations allow for an easier transition to larger and smaller scales.
DISTRIBUTION The online presence for the night would be orchestrated through their existing facebook group, which has enough of the demographic plugged into whats going on, so they merchandise would be on big cartel, as it is free to host and allows for easier editiing for other memebers of admin.
The site itself would sell t-shirts, hoodies, caps, prints and badge packs. The production costs for the tshirts and hoodies would be
PRODUCT 03 Promo Pack The promotional mail out is recieved after you have pre-ordered your launch night ticket, which has an A3 print folded up, A6 postcard and stickers. W/vip ticket allowing you to go backstage, access the lounge and promotional
drink offers until a certain time. The pack would be mailed out, as no one would hold on to the contents at the night since there would be a considerable amount of movement and they would get ruined.
SPECIFICATIONS
COLOUR
Format:
The reason why the image are all black and white is that is is easier to manage the tones and contrast, but it also gives a faux-art air that contributes ironically to its face value.