Sponsorship Opportunities for
The Clay Studio’s 40th Anniversar y and
The Claymobile’s 20th Anniversar y
serving
The Clay Studio is a non-profit arts organization with 40 years of service to the community. Originally founded as an artist collective, we have grown to become one of the world’s top ceramic art institutions, and Philadelphia’s only arts organization dedicated to ceramics. We serve the local community through the Claymobile™ outreach program that brings art education to schoolchildren throughout the Philadelphia region. We also offer classes, lectures, exhibitions and events for audiences of all ages. The Clay Studio is also known as an International Resource in the field of craft and ceramics. Our Guest Artist-in-Residence program has brought artists from over 40 countries, and our Resident Artist program provides a careerbuilding opportunity for young talent. Our 40th Anniversary is a yearlong celebration that will engage more than 100,000 people and 3,030,725 media impressions.
As a sponsor of Fired Up @ 40, we invite you to join The Clay Studio in inspiring the community with a yearlong celebration of excellence, innovation and community based arts. 1
Events will range in size from intimate gatherings to large scale festivals. annual reach through programs
30,000
annual reach online
100,000
Audience Age Breakdown
male
female
35% 65%
Audience Location Breakdown
Under 18 years old
14%
City of Philadelphia
65%
18-45 years old
59%
Suburbs
31%
46-64 years old
19%
National/International
4%
Over 65 years old
8%
Target Market • Post-college young professionals • Art enthusiasts • National craft community • Established collectors
We are proud to serve: • Philadelphia schoolchildren • Professional artists • Cultural tourists
2
The Clay Studio is located in the Old City section of Philadelphia. Named as one of America’s top Art Places in 2013, it is a hub of cultural activity, historic sites, and 21st Century tech firms. The 40th Anniversary activities will be centered in this vibrant community, and will radiate out to other neighborhoods, the region, and a major national conference in Milwaukee, Wisconsin. Old City First Fridays The Art of the Hand Made Pairing Series Claymobile Family Day Valentines Day Workshop Mother’s Day Workshop Center City Visiting Artist Talks Guerilla Style Mug Giveaway Young Supporters Events 40 Hour Birthday Party
The Clay Studio is located in the
University City
Old City section of Philadelphia. We
will
around
the
produce city
Mud Ball A Day with Clay
events
throughout
the 40th Anniversary year.
Regional Major Donor Tours Milwaukee, Wisconsin NCECA Conference Table 40th Anniversary Exhibition Exhibition Reception & Collectors Tour National & International Clay National Exhibition International Guest Artists Online Exhibitions 3
Sponsors are recognized in Clay Studio ads, printed materials, wall text, and on our website.
The Clay Studio Website
95,000 unique visitors annually 7,200+ Facebook “likes�
Street Banners
26,000 vehicles per day 7,000 pedestrians per day
The Clay Studio Yearbook
Exhibition Cards
10,000 distributed annually
On Site Gallery Wall Text
750 distributed
30,000 visitors annually
Anticipated ad schedule Media Outlet
Exposure
Total Impressions
City Paper
4 ad units
582,584
Philadelphia Weekly
4 ad units
334,676
Philadelphia Gay News
4 ad units
80,000
WHYY 26% Craft Magazine American 46 - 64 Metro
10 spots
92,000
3 ad units
288,000
Art and Design Blogs
12-24 ad units
5 ad units
TOTAL IMPRESSIONS 4
1,453,465
200,000 3,030,725
5
As the sponsor of the full year, you will receive the highest level of exposure on a wide variety of events and activities. Our mix of programming is designed to range from young artists to established collectors throughout Philadelphia and beyond. Your cooperation will be recognized through verbal announcement at all events, and on banners, promotional materials, press releases and through our website. This is the best method for inclusion in press coverage for the event.
Sponsorship of our exhibitions is the surest way to have visibility on First Fridays, with local media, and aligning with various themes. Exhibitions will last from 4 to 8 weeks. Our events will range in size from intimate gatherings to large-scale public festivals.
The Clay Studio presents dozens of workshops and special events for families and kids. Sponsorship of these events will highlight your company’s interest in homeowners, young families, and our youngest audience members.
Sponsors who are looking for the greatest flexibility and variety may choose to sponsor a single event or package an entire series.
The Clay Studio has several award-winning programs that can highlight your specific interest. Previous program sponsors have provided Resident Artist Fellowships, classes for kids, or Guest Artist stipends.
Media and In-kind sponsorships are also welcomed. Please contact sponsorship@theclaystudio.org for more information. 6
Our Exhibitions and Events will provide you with the greatest visibility and benefit for your sponsorship. Fulfillment will include logo placement in publicity, website and social media presence, inclusion in press releases, wall text, VIP access, and verbal recognition at events.
Please contact sponsorship@theclaystudio.org for more information. 7
Sponsors who wish to focus their investment on families and children will find many opportunities to reach this highly segmented audience. Fulfillment may include product placement, VIP tickets, and company representation at events.
Please contact sponsorship@theclaystudio.org for more information. 8
Sponsorship of our single-day events is a great way to align your business or introduce your product to our cultural community. Sponsors may also choose to support an event series to have repeated contact with our audience.
Please contact sponsorship@theclaystudio.org for more information. 9
Sponsors may wish to make an investment in a specific program of The Clay Studio. In addition to your sponsor fulfillment, you will have an opportunity to have one-onone meetings with the teachers or artists you decide to sponsor.
Please contact sponsorship@theclaystudio.org for more information. 10
A Year Long Celebration of
Service to Community