2011 Fall TS Final.qxp: 2005 Spring Texas Sings! FINAL 10/4/11 1:56 PM Page 6
Greetings from TCDA’s New Executive Director
H
ello TCDA members! I am delighted to be here working with all of you and your Board. You continue to impress me with your amazing talents. I admire what you do and am grateful for the opportunity to serve. I am pleased to have been selected and hired as a result of a very competitive process. A degree in Business Administration in Marketing from Texas A&M and a background in both the business and education world have afforded me opportunities and experiences that will be useful to TCDA. Most recently, I was in managerial positions with the University of Houston and the University of Texas, both in their colleges of business. I’ve been involved in a wide range of collaborative and strategic duties involving administration, faculty, students,
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Sharon Lutz, Executive Director
alumni and a variety of corporations. Opportunity is tremendous for TCDA. Our association is already well known as a leader among choral groups. This year the focus will be on improving technology to better serve you. The Board and I share some
TEXAS√SINGS!
common goals for the organization, namely, to fully automate membership renewal and Convention registration so these processes are online and available to you at all times. Our website will become more useful and informative to our members. We want to ensure continued good financial standing and be able to offer our members tremendous value at the lowest possible cost, along with improved services and benefits. Having served on association boards for many years, I understand the challenges we face for the future, primarily managing costs, attracting exhibitors and seeing our membership grow. I believe my experience in finance, marketing, and systems planning are well suited for this time in TCDA’s history. Thank you for the opportunity. I’m thrilled and excited to be here working for you. √
Fall 2011