Hotel Fasano – Rio de Janeiro
Hotel Fasano Hotel Fasano is one of the most pretigious hotels in Rio de Janeiro. Since the inauguration in 2009 of the second hotel of the group of 5 hotels, has been stealing customers from the other luxorious hotels in Rio, such as Copacabana Palace. Fasano Group is also known by their haut cuisine restaurants.
Hotel Fasano
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The hotel has one of the most beautiful views in the country...
But one of the worst websites – na social interaction as a whole - for a luxury hotel...
The hotels website – the same for the other hotel and the restaurants – has no visual appeal and it is not very user friendly. It has only the basic: - pictures of the rooms and common areas - map - reservation - contact The only reference you can find of an outside opinion is the publication is a magazine. NO FACEBOOK, TWITTER OR ANY SOCIAL MEDIA
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You can make a reservation through facebook, althoug it has not a facebook page. The customers is redirected to the hotel’s website.
How it should be
Arena Copacabana Hotel
Prizes and media highlights
Costumers can leave their testimonial. Present in most important social tools.
Virtual Tour
Brazil is now on the spot with all the up and coming events.
Only the group Accor plan to double the number of hotel rooms until 2014 – HOTELS HAVE TO STAND OUT!
Although Fasano stands as one of the most luxurious hotels in Rio, many other hotels approach the client more effectively.
Fasano has to:
Create and manage a Facebook page
Create a Twitter account
Parter with some influential person. Beyonce, for instance, stayed in the hotel more than once and said publicly that she had a wonderful time there.
How measure the success
Survey the customers: how they made the decision of staying in Fasano
Measure increase of the traffic on the social medias.
Following feedbacks made online.