DRAMA ADVERTISEMENT
WITHOUT THE DRAMA FALSE LASH EFFECT – BIG BRUSH, BIG LASHES As the name suggests, False Lash Effect Mascara from Max Factor mimics the effect of false lashes by enabling you to double the size of your own lashes rather than going through the trouble of gluing on false ones. This is only possible due to our biggest brush ever. A BIG brush ensures that the brush holds more mascara and distributes it evenly from the roots to the tips of your lashes rather than merely dumping it at the base. This – in combination with our Liquid Lash™ formula – gives a natural volume that you probably didn’t think your own lashes were capable of.
OKAY, BUT WHICH ONE IS FOR ME?
That’s up to your own preferences. But why not consider Lash Extension Effect for elegant length during the day and then False lash Effect directly on top for a flirty evening look? This way, you can get the best out of them both...
Long and full eyelashes is what we all want, right? For decades, we women have gone through the drama of faking both length and volume by either gluing on false lashes or having temporary extensions applied to the corners of the eyelids to give a fuller fan of lashes. How about a duo of mascaras that actually does away with all that drama and gives you either a stunning false lash-like volume or a dramatic length that you didn’t think your own lashes were capable of?
BACKSTAGE TIP FROM MINA: First Use False Lash Effect on the upper lashes to give them a lot of volume, then use Lash Extension Effect on the lower lashes and to detail the upper corner lashes – this way you get the best of both to give a lot of drama to of all your lashes.
Mina Ingerslev, Max Factor Make-up artist
LASH EXTENSION EFFECT – LONG BRUSH, LONG LASHES Accentuating the corner lashes is what really gives impact to your eyes. That’s why professional make-up artists use a combination of mascara and lash extensions in the corners, where the real lashes are shorter and harder to reach. This is exactly what Lash Extension Effect can do naturally as it contains real lash extensions made from nylon fibres – those are evenly distributed by our longest brush ever with more than 450 fine bristles that treat each lash individually to add length without clumping.
www.maxfactor.dk
24/06/2010 15:25