SinoShip Spring Issue 2012

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www.sinoship.org

An ASM publication EDITORIAL DIRECTOR Sam Chambers sam@sinoship.org CHIEF CORRESPONDENT Katherine Si katherine@sinoship.org CORRESPONDENT Jason Jiang jason@sinoship.org BEIJING Li Deng Bai SHANGHAI Paul French HONG KONG Alfred Romann DALIAN Mark Downing TAIPEI Joshua Samuel Brown CONTRIBUTORS Li Dong, Bei Hong, Manish Singh PHOTOGRAPHERS André Eichman, Basil Pao All editorial material should be sent to sam@sinoship.org or mailed to Office 701, 9 Renmin Lu, Zhongshan District, Dalian, China 116001 COMMERCIAL DIRECTOR Grant Rowles grant@sinoship.org CHINA SALES DIRECTOR Tom Wu tom@sinoship.org SinoShip advertising agents are also based in Japan, Korean and Scandinavia — to contact a local agent please email grant@sinoship.org for details. Media kits are available for download at:

www.sinoship.org All commercial material should be sent to grant@sinoship.org or mailed to Asia Shipping Media, 83 Lorong N Telok Kurau #02-05, Singapore 425 265 DESIGN Lamma Studio Design PRINTERS Allion Printing, Hong Kong SUBSCRIPTIONS

Any shipping-related company headquartered in the People’s Republic of China can receive SinoShip magazine for free. For all other companies a US$100 subscription is charged for 2012’s four issues of SinoShip. Subscriptions to SinoShip e-News, a twice monthly PDF newsletter packed with exclusive news, data and analysis costs US$500. Email subs@sinoship.org for subscription enquiries.

Copyright © Asia Shipping Media Pte Ltd (ASM), 2012 Although every effort has been made to ensure that the information contained in this review is correct, the publishers accept no liability for any inaccuracies or omissions that may occur. All rights reserved. No part of the publication may be reproduced, stored in retrieval systems or transmitted in any form or by any means without prior written permission of the copyright owner. For reprints of specific articles contact grant@sinoship.org. Twitter: @sinoship Linked In: SinoShip China Shipping Network

Developing the perfect vehicle for Chinese shipping Every year I would guess I receive at least 20-plus inquiries from shipping companies and PR firms asking me for the leading shipping related newspapers and magazines in China. As East Asia Editor for Lloyd’s List and Seatrade for the past 11 years I have been in a position to furnish people with the information they needed but have always felt there has never been the ideal vehicle for reporting the China shipping scene. SinoShip has been in incubation for three years now and is now being rolled out this year. We are creating a hub for all things China maritime — whether it be hard copy, online, data or niche events. Our network of correspondents in Dalian, Beijing, Shanghai, Hong Kong and Taipei is unmatched in the maritime media world and we should have someone in place in Guangzhou by issue two. SinoShip’s unique business model ensures it’ll be the perfect vehicle for outward-bound promotion by Chinese firms as well as inward bound marketing for international firms. All members of the China Shipowners’ Association and the China National Association of Shipbuilding Industry (CANSI) will receive our dual language publication free of charge. Indeed, any PRC firm will be able to receive this publication free -- and we have databases that are unmatched in the maritime media world when it comes to China. Similarly ordinary members of the Hong Kong Shipowners Association and owners in Taiwan are reading this publication free of charge. Issue one is also distributed at top events in Hong Kong, Shanghai, Nanjing and Singapore. Overseas firms, sorry, but you have to subscribe, albeit for a small amount. As well as its breadth — both geographical and sectoral — what sets SinoShip apart from other publications is its widespread points of view. Chinese media tends to

overegg achievements, while international publications looking into China are often too far removed to be perceptive. We aim to straddle our reportage, applauding where it is deserved, while also pointing out weaknesses and pitfalls in China’s challenging maritime university — see our interview with BW’s Helmut Sohmen on page 23 for a good example of a contrary opinion. All in all, I am very excited about this project and the reaction from key people in the industry thus far has been very encouraging indeed. I look forward to hearing your comments on our media product and urge you to follow us at LinkedIn (SinoShip China Shipping Network is our group) while our news service — www.sinoshipnews.com — is launching shortly.

Sam Chambers Editor sam@sinoship.org Sinoship   SPRING 2012

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