SSD: Issue 11

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www.studentdirect.co.uk

11

Monday 6 December 2010

Hot or Not

Does education kill creativity?

Pointless Nostalgia

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Page 5

Page 37

Countdown to

MEDIA CITY

Emily Barker

S

tudents and staff gathered for a special event on Monday 29 November, celebrating the handover of the keys to the University’s new building at Media City. Despite the bitter cold temperatures, hundreds of people came to Maxwell Hall and were treated to an innovative 3D projection on the side of the building. The new building on Salford Quays will be home to 1,500 students and staff from autumn next year and will have state of the art facilities in the areas of media and digital technology. The University's Director of Media City, Jon Corner, said: "We wanted to celebrate the key handover by doing something fresh and different but also inclusive. The projection we created reflects how

science, creativity and art will combine through the digital programmes we will offer at Media City. "This unique projection lets people know that our move to Media City is well underway and I hope it demonstrates our ambition to really make the most of this opportunity for students, staff, partner organisations and the local community." On the day students were encouraged to enter a competition, by cracking an anagram which was hidden in the projection, with prizes which included an iPad and a day's experience at Sumners, one of the largest post-production facilities outside London. Jon Corner explained that the University of Salford’s link with Media City will put the institution in a unique position, as other universities will not be able to provide the same level of technology. The building will overlook the main

piazza and will sit next to the BBC; it will offer 39 courses to undergraduates and postgraduates including Audio Technology, Journalism, Animation, Computer and Video Games, Digital Broadcast Technology, and Creative Technology. Professor Brian Longhurst of PVC Media and Digital Futures said of the University’s place in the complex “I think it’s a fabulously important area of development, in its own right and a major contribution to the University. “I think it will play a significant part in providing future employment opportunities, fantastic new curriculum, loads of innovation opportunities and loads of opportunities to work with outside agencies.” The building will include HD TV studios, radio broadcast studios, a living lab research facility, media suite, digital media and performance lab, postproduction facilities, edit facilities, lecture

theatres with live streaming, meeting pods and dubbing theatres.

combination of practical technology available.”

Jon Corner went on to say “All the campus has been designed with digital media in mind, so the ground floor for example is a very interactive space; we have digital performance labs, interactive spaces for the students, cutting edge digital installations; it should be a really fantastic experience.

The University will join other media outlets such as the BBC at the new development.

Then we’ve got digital studios, TV studios – it’s just incredible the

There are already strong links with the BBC as the head of BBC North Peter Salmon came in to give a talk with students last month. Students can log on to www.salford.ac.uk/future to enter the competition and find out more about the University and Media City.


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