exposure n
presentation to view, especially in an open or public manner.
The University of Salford Students’ Union offers a range of cost effective options for every budget. Catch students’ attention with a plasma advert as they relax in the bar, reach thousands who engage with the Union on our popular social media accounts, or who visit our website daily.
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introduction www.salfordstudents.com
Why not come into our campus community, and engage with students face-to-face with a stall, or be part of the winning action as a team sponsor!
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arketing with us not only gives you direct access to thousands of students, but also brings your brand the credibility of working in partnership with the Union. When it comes to communicating with our students, we are the experts and committed to helping you achieve your campaign objectives.
We are a charity, independent of the University and every penny we earn goes back into enriching students’ lives so you can also feel good about where your marketing investment is going.
INTRODUCTION 04 - 05 STUDENTS’ UNION AT A GLANCE 06 - 07 WELCOME WEEK OPPORTUNITIES (FRESHERS) 08 - 09 WELCOME TRADE FAIR 10 - 11 WHAT’S ON ALL YEAR ROUND 14 - 15 SPONSORSHIP OPPORTUNITIES 16 - 17
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AINMENT
NG AND ENTERT LOCATED A MILE AND A HALF FROM MANCHESTER CITY’S SHOPPI
EASY, FREQUENT, CLOSE TRANSPORT SERVICING LOCAL AND GREATER MANCHESTER LIVELY ENTERTAINMENT PROGRAM IN OUR STUDENT ACTIVITIES, BAR AND CAFÉ BAR AND CAFÉ SERVES UP TO 1,200 STUDENTS AND STAFF PER DA
Y IN PEAK PERIODS
PROUD TRADITION OF ETHICAL & FAIR TRADE PRODUCTS INC. RAINFOREST ALLIANCE STARBUCKS COFFEE THREE UNION OWNED AND RUN SHOPS ON CAMPUS BUSY & FRIENDLY BOX OFFICE SELLING TICKETS TO MAN UTD, MAN CITY, BOLTON WANDERERS & MORE 5 SABBATICAL OFFICERS REPRESENTING 20,000 UNIQUE STUDENTS
OVER 700 STUDENT REPRESENTATIVES ACROSS ALL COLLEGES 111 STUDENT GROUPS AND ACTIVITIES AND GROWING!
OVER 3,000 STUDENTS PARTICIPATING IN SPORTS AND ACTIVITY GROUPS GIVE SPORT A GO PROGRAM FUNDED BY SPORTS BRITAIN
ADVICE CENTRE OFFERING ACADEMIC SUPPORT & HELP TO OVER 2,000 STUDENTS PER YEAR MEDIACITYUK LINKS AT A GLANCE www.salfordstudents.com
welcome n
salford’s celebration experience for new (fresher) & returning students
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Welcome Solus Email £700
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each students on campus or at home with an email promoting your organisation. We have a database of thousands of students, making this a simple and effective way to engage with a large volume of students from the very start of their university life. For an extra push, your email could advertise your stall at Trade Fair.
Welcome Guide Advertising £700
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ur welcome Guide contains all the must have information for new students including the Welcome events line up - so it’s a very popular read! Your advert in here will be seen by the thousands of students who will receive a copy on campus and in their Welcome packs if they’re staying in University accomodation. This premium space is only available to two advertisers. An amazing opportunity to target students without competitor advertisements! (5,000 print run)
Welcome Guide digital version £900
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n online version of our Welcome Guide contains all the must have information for new students including the Welcome events line up but made for sharing online and between students. Your adverts will accompany online descriptions of events so you can tailor which type of event you’d like to be seen alongside for your audience! This popular space is only available to a limited number of advertisers but with maximum exposure.
Welcome flyering £190
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f you can’t make the Trade Fair, the Students’ Union can promote your organisation to students on your behalf. Our stall is placed in a prominent position within the Fair and staff will distribute your material alongside our own Welcome Guide. (3,000 flyers only)
Sponsored event
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et your name in lights! Be one of the first brands our students encounter before they arrive on campus with naming rights to Welcome events. You can choose which event you’d like to sponsor and we will take care of the rest! (Includes social media exposure)
Missed September? Target your brand based on course intake instead. We have intakes in November, January and March.
WELCOME WEEK OPPORTUNITIES www.salfordstudents.com
Our Trade Fair is consistently Welcome event and is your o with over 4,000 receptive stud WELCOME TRADE FAIR FRIDAY 26 SEPTEMBER
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ur Trade Fair Stalls offer you the best way to meet our students face to face and establish yourself as part of their student experience from day one. From your stall you can raise awareness of your organisation, collect data, gain feedback or make direct sales. This is the largest event in the student calendar and one of the most effective methods to target the student market. During Welcome, our campus will be transformed into a buzzing market place hosting approximately 200 stalls, including over 111 clubs and societies and a giant poster sale. Our room’s stall route is carefully planned and has a one-way system which ensures that all visitors pass your stall.
Standard Stall £1,000 ex VAT
(Please add £30 for power and £30 for wifi.)
Standard Stall (Early Bird) £800 ex VAT Book your stall early and SAVE. (Please add £30 for power and £30 for wifi.)
PLATINUM Welcome Package £2,000 • Trade Fair Stall (£1,000) • Student Newsletter article x2 issues (£800)* Top web banner x1 month (£250)
GOLD Welcome Package £5,000
Booking deadlines We advise early booking as the fair has sold out in recent years.
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• Naming Rights to Trade Fair and Welcome Week • Trade Fair Stall (£1,000) • Welcome Email (£700) • Student Newsletter article x2 issues (£800)* • Advert in the Welcome Guide (£700) • Top web banner x1 month (£250) (*Only three advertisers accepted for guide)
y the most popular opportunity to interact dents in just one day.
TRADE FAIR www.salfordstudents.com
What’s on offer at Salford all year round? We can support your brand beyond Welcome week ELECTRONIC SCREENS Plasma Screen £200 per week/per ad Digital Screen £150 per week/per ad
COFFEE MACHINE SCREENS Digital Screen £70 per week/per ad (800x600px)
STALL BOOKINGS £500 per day
SOLUS EMAIL £650
WEBSITE BANNERS
Plasma screens act as electronic poster boards, making them an effective way to capture the attention of our students. Our plasmas are located in busy Bar Yours, the only bar on campus and one that serves around 1,000 customers a day during peak times. Grab students’ attention as they queue at the bar or relax with friends. Both static and moving advertisements can be accomodated. Our newest addition to our store environment allows you to set your messages for a high traffic, captive audience by point of sale in our three shops across campus. Our of our most popular and well received services is a stall in our University House Foyer which experiences a regular footfall and positive opportunity to engage with students face to face. Engage directly with thousands of students by sending an email. By utilising our database and sending an email to all of our registered students, you can ensure you reach students in the way they prefer to be communicated with. The email will be sent via the Students’ Union meaning that it has the authority and credibility associated with the organisation. (potential reach of up to 20,000 students) Images and design work not included.
£350 per month £500 per month during peak periods of Sept and Oct
WEBSITE news story
Images and design work not included.
£150 per day £450 per week
FLYERING
£400 for student staffed £300 for client staffed
STUDENT NEWSLETTER STORY £400 (100 words and image)
Get your message directly into students’ hands with a flyering campaign. This is also a great opportunity to get out and about on campus and chat directly to your target market. Can’t make it to campus? No problem - our friendly and reliable student staff can undertake this on your behalf. Get your message out to every student at the University. The Students’ Union newsletter is sent to almost 20,000 student email accounts every month, updating on all the events and activities coming up on campus. Your entry will be the only commercial message in the newsletter and with less than ten stories each month is sure to attract attention.
STAFF NEWSLETTER
Target your message to our staff made up of a wide demographic of student and permanent staff.
POSTER BOARDS
Official and high quality boards and plenty of high impact wall space available. A cost effective way to make a strong visual impact We’ll add your posters to areas of high footfall within the Students’ Union and across campus. Variety of sites available.
£25 (150 words or advertising)
A4 £20 per week (min 10) A3 £40 per week (min 5) A1 £60 per poster, per week (min of 3 posters) A0 £80 per poster, per week (min of 3 posters)
TABLE STICKERS
High impact with a guaranteed life works perfectly for your campaign. Two sizes of tables available.
BAR AND CAFE BENCH RUNNERS
Place your product in plain site, right by the point of sale with placement of your bar mat or runner. First come, first served for bookings made for Welcome.
SOCIAL MEDIA POSTS OR RETWEETS
One week social media push.
EVENT/TRANSPORT TICKET SALES
Currently an outlet for Manchester City, Manchester United, Bolton Wanderers and Salford Reds. Looking to extend to entertainments and event sales.
On request.
£70 per week £100 for Welcome
£250 per week £350 per week (Freshers)
Commission to be negotiated - generally between 10p - £3 per ticket.
BAR HIRE
Free for students. Custom packages on request.
On request.
IN-STORE POINT OF SALE PROMOTIONS IN 3 USSU SHOPS
Must be a brand within the NUS purchasing arrangements.
FLYER STANDS IN UNIVERSITY FOYER
We can display a limited number of your flyers for one month in our building foyer with guaranteed high footfall.
OUTDOOR PROMOTIONS
Marquee and student DJs supplied by Union. Discount for own small size marquee or promo materials.
£50 for half-day with supplied staff. £100 for student staff provided.
£25 per week.
On request.
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fashion shows, acoustic sessions and dance Fourrom productions to sports tournaments and club nights, WE ARE NOW OFFERING calendar is packed with events, many of are managed by students. SPONSORSHIP OPPORTUNITIES whichactivities’ Many activities are promoted with face-to-face marketing which would allow your brand to penetrate the campus through student’s word of mouth. Depending on the activity, it may be possible to have your branding on event tickets/programme, bar collateral and stage signage. Choose from the following: • Welcome Week • Activity groups • Sports packages • Promotional and hospitality uniform sponsorship • Event sponsorship • Annual awards sponsorship • Student events
Starting out or one of the little guys? Start up or local business? We support local businesses and new entrepreneurs. Call us to discuss what packages we can offer you.
SPONSORSHIP OPPORTUNITIES www.salfordstudents.com
for more information
damsel and virgil ltd, 54 st james st., liverpool l1 0ab T 0151 706 8144 F 0843 216 8212 E salfordsu@damselandvirgil.com