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your entire body weight is borne by a few small parts of the foot. to best support these critical areas—the heel, arch and toes—the shoes incorporate an anatomically correct foot-bed design that is as comfortable both when walking as it is when riding. The result of applying the Tailored Technology approach to a fashionable line of urban-ready, motorcycle specific shoes has yielded six different motorcycle shoes that can be worn to the café at the end of the workday and no one will suspect you are wearing highly functional motorcycle shoes. According to gerbrandt this is only the beginning of fashion inspired motorcycle footwear. Shoe trends will continually change fBR019 | Shoes Mohawk REVZINE | #10 spring / summer 2014 fBR020 | Boots Rodeo in the future. The demand for quality will only increase but the current desire for authenticity will eventually trigger innovation. with consumer awareness concerning safety growing each year, there is an increasing demand for shoes that protect you without it being to obvious. Both these trends will lead to a blend of technology and fashion in a way we’ve not seen before. Quality, functionality and personalization are going to be important design pillars for the future shoe collection. fBR021 | Boots Bleeker 63

REVzine #10

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