Pure London July '17 Menswear LookBook by Pure London

LookBook 23 23-25 July 2017 Olympia London purelondon.com

Contents

LookBook 23 Featuring the latest ranges from menswear brands and designers, our 23rd edition allows you to easily browse new clothing and accessories from mid to high-end menswear fashion brands showing at Pure Man at Pure London this July. Plus, turn to page 4 to find out more about Inside Retail, a leading online hub for independent retailers and proudly, the new content partner for Pure London.

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Inside Retail: The new Online Hub for Independent Retailers

‘How about menswear?: What to consider when expanding into menswear’ Growth within menswear is booming with more retailers seeing real value in expanding their offering to cover both men and women.

Inside Retail is a leading online hub for independent retailers and proudly, the new content partner for Pure London.

Learn from those in the know how big and small brands have found their magic formula for success and avoided those common transitional mistakes.

Inside Retail aims to inspire and support the independent retail community by providing fast and easy access to practical advice from successful retailers and inspirational industry experts.

Read the full article here

Whether you’re just getting started or you’re ready to branch out, you can find all sorts of advice, case studies, interviews and how to guides online at Inside Retail.

The dos and don’ts of visual merchandising with Debbie Flowerday..

This month on Inside Retail they’re talking all things from the growing menswear market to dealing with unexpected downturns, as well as opening pop-up stores and bringing back spandex.

Press play and join Debbie Flowerday, Associate Lecturer from the London College of Fashion, at the aspirational and unique independent retailer Aida in Shoreditch. Here she’ll take you through the dos and don’ts of visual merchandising and how to make the most of your store.

Head to InsideRetail.com for more fresh content and subscribe to their monthly newsletter for the latest inspiration and industry insight.

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Sophy&Taylor The names ‘Sophy’ and ‘Taylor’ originates from the Greek word wisdom and the occupation of a tailor. Together these names combined has a meaning of a wise tailor.

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‘Sophy&Taylor’ is a young company which has been growing as a designer brand focusing on classical men and women’s clothing. Sophy&Taylor started their own tailor shop with the motto ‘Clothes towards people, People we design”. They present sophisticatedly tailored designs mixed with artistic couture touch.

Exclusive showcase of coveted designer pieces, distinctive brands and diffusion collections from Pure-MAN.

http://www.sophyntaylor.com/ +82 10 6414 8368

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Robert & Son Beachwear Robert & Son is a family run business inspired by the magic and adventure of holidays sailing, surfing and hanging out at the beach. Our designs are created for fathers and sons who want their holidays to be all about fun and making memories that last a lifetime. They believe style and comfort donâ&#x20AC;&#x2122;t need to be compromised, thatâ&#x20AC;&#x2122;s why all their shorts are designed by us and made to withstand even the most epic of adventures. Fast drying, super comfy shorts available in fun, fresh prints for men and boys from 2 years old going up to XXL to keep you looking cool by the pool. www.robertandson.co.uk 08452 414 244 sales@robertandson.co.uk

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Dedicated Brand We are DEDICATED. Our take on streetwear revolves around creativity and sustainability. Our dedication to ethical and environmentally friendly production, as well as our collaborations with people who share the same mindset, is highlighted by our statement “Good Vibes Only”. We want to challenge people’s perception of what sustainable fashion can look like by working with some of the most creative illustrators and photographers in the world. We are proud to present Chi Modu, who was the official photographer of The Source Magazine and photographed all the big rappers from the 90’s Join us as we work to lessen the environmental impact of clothing production. Dedicated – Good Vibes Only! www.dedicatedbrand.com +46 (0)73 354 71 40 johan.g@dedicatedbrand.com

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Pat&Can Pat&Can is a luxury men´s and children´s lifestyle swimwear brand from Spain. Their exclusive and colorful designs will make you feel unique and happy. Pat & Can’s mediterranean look is a mixture of Italian design, French style and the colors, fun and joy of Spain. You can find mosaics from Italy, French flower bouquets or a psicodelic design that will take you directly to Ibiza. You can also find a large range of solid colors and washed pastel colors, and a new range of tailored shorts that you can wear not only at the beach. http://pat-can.com/en/ 0034685976832 info@pat-can.com

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Poetica Jeans Poetica is an Italian brand of jeans for man and woman. Poetica Jeans was born in 2014 from the idea of combining the true tradition of denim with the new trends of fashion. The desire to stand out from the crowd, always guaranteeing the quality, is the guideline of this new concept of jeans. Our production company respects all the italian manufacturing requirements, in a completely healty and safe environment. We work exclusively with high quality machinery, certified fabrics and all the process is entirely carried out in Italy. https://www.facebook.com/poeticajeans +393356918951 poeticajeans@gmail.com

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Street Noir British born Street Noir is a Contemporary Ethical fashion label. High fashion streetwear inspired by past retro fashion, Greek mythology, mixed with the best modern urban trends retaining young and quirky vibe. Our in-house manufacturing makes sure each piece you buy you can be rest assured that it is sourced and produced ethically with the finest fabric ever made in street fashion. The quality of craftsmanship on each garment is something phenomenal. Shoutout to yo all rule breakers through to punks, skeptic club kids to fashionistas and straight-A students who bunked classes, come to your Noir side. http://www.streetnoir.co.uk/ +44 7454000370 Umair@streetnoir.co.uk

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Laboratori Italiani Inspired by Neapolitan tailoring and traditional British elegance, Laboratori Italiani is a flourishing brand of men’s clothing. Although only recently founded, the brand has already received positive recognition within Italy, Belgium, Germany, Japan and China. Simultaneously sophisticated and cosmopolitan, the Laboratori Italiani brand holds the banner for authentic “Made in Italy” traditions. With careful analysis and research, their collections are brought to life using a careful selection of raw materials. From the cut to the materials, Laboratori Italiani maintains only the highest quality standards throughout the whole design process and manufacturing. http://www.mssv.co.uk/ 07548162939 info@mssv.co.uk

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Henri Lloyd MOVE THE HORIZON with Henri Lloyd SPORT. Since 1963, Henri Lloyd has been a technical innovator that provides athletes with the technical edge in performance. It’s part of the Henri Lloyd DNA. As a market leading Marine brand, Henri Lloyd has access to the best fabrics and technology available, meaning the SPORT range can provide ultimate innovation and performance. In designing the SPORT range, HL have adapted and re-engineered technical product developed for the Land Rover BAR team during high intensity race conditions. Fabric technologies, feature and details have been tested to the highest levels of performance leading to the creation of innovative product, ideal for cutting-edge active wear. “No rules. No boundaries.” – Mr Henri. With these ethos in mind, Henri Lloyd SPORT is designed efficiently for Performance, Multi-activity, Leisure and Transitional purposes. http://www.henrilloyd.com/ +44 (0)161 975 2555 onlineteam@henrilloyd.co.uk Get your free ticket to Pure London >>

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Gianni Lupo GIANNI LUPO -THE ITALIAN FAST FASHION FOR MEN Founded in 2013 in Tuscany, Gianni Lupo has established itself as one of the key players in the Italian clothing market by supplying new products weekly, leaving customers and consumers alike filled with a constant sense of â&#x20AC;&#x153;newness.â&#x20AC;? With a focus on clothing and accessories, the brand is meant for every man, be it a young teenager or a not so young adult. This year, they will be presenting their three collections: Giannilupo, Outcome and Surplus. Each targeting a different public. The keys to their success are flexibility, good quality and fair prices. http://www.giannilupo.com/en/ +39.0574.620579 info@giannilupo.it

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TOTAL BLACK TOTAL BLACK is the luxury unisex brand bringing minimalism, simplicity and symmetry with an urban touch. A London born label with influences from art, dance and design, it is a brand that stands for individuality, modesty and self-expression. The core philosophy in the brand is that they will always strive to source the best possible materials and production to ensure the customers are always offered the finest quality products. Although some designs are more minimalist than others, you can always distinguish a TOTAL BLACK product by the Signature Diamond Drop that the brand proudly prints on every product they produce. https://total-black.com/ 07787115977 contact@total-black.com

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Lakey Apparel Lakey Apparel is a fresh and unique lifestyle brand. With garments featuring the retro colourways of the 90’s and contemporary designs of the present day. Our tagline “Live Love Lakey” shows we are devoted to designing and supplying the dopest urban fashion pieces. We want you to follow our progress as more and more great pieces keep coming out of the Lakey Apparel locker. “Your clothes are your wings so stay fly with Lakey Apparel”. https://www.lakeyapparel.com/ 07481993763 info@lakeyapparel.com

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Geographical Norway Each year, Geographical Norway develops several collections per season and all are distinguished by the style of the models, the quality of the materials and their technicality. The Fall/ Winter collection consistsof a ‘outdoor’ line featuring polar, parkas and softshell, a ‘winter sports’ line with trousuers, jackets and ski suits, and a more casual line consisting of sweatshirts, joggers, shirts, jeans and down jackets. Geographical Norway is aimed at a demanding clientele, sports enthusiast looking for quality products. The brand is distributed in specialized sports shops, fashion websites and ready-to-wear boutiques all over the world. www.artextyl.com +33 (0) 478680214 commercial1@artextyl.fr

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Bulleri Bizden Giyim is a solution partner for the most promoinent brands of menâ&#x20AC;&#x2122;s fashion, including Bulleri. Founded in 1993 as a small workshop, Bizden Giyim increased capacity in a short period of time and today is one of the leading companies in ready-made garments. Bizden Giyim produce suits,clasic trousers, sports group (trousers & jackets) and coat-reefer jackets. http://www.bizdengiyim.com/ 00902324785252 Turgay.meydan@bizdengiyim.com.tr

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BIL’S STUDIO BIL’S STUDIO is a creative collective based in Istanbul with a multidisciplinary approach. We are not just designers, we are makers. Our factory has been making shirts since 1947. THE ‘FAVORITE SHIRT’ PHILOSOPHY They believe that great style begins with great design. They are fans of the timelessness of clothes and believe that they are even more chic when worn-in. Their collections are defined by these beliefs, combining design and detail, with special emphasis on cuts, an eclectic use of the best materials and fabrics and special washing and garment dying treatments that give all our products the ‘favorite shirt’ feel. http://www.bilsar.com/ 00902122459000114 info@bilsar.com

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Marcello & Ferri Marcello & Ferri is an independent british menswear fashion label. The customer is at the heart of our unique business model, which includes design, production, distribution and sales.

Pure-MAN Footwear & Accessories

The Marcello & Ferri Shoes range makes a man look and feel individual. It has all the components of the modern man, who shuns the obvious fashion trends, preferring to buy into detailing and timeless fashion pieces, but with a contemporary cut and finish.

Cool, classic and heritage menswear footwear and accessories.

He has a strong sense of character and individuality about him, a working class dandy, whoâ&#x20AC;&#x2122;s not afraid to stand out from the crowd. http://www.marcelloandferri.com/ 00919005922863 info@marcelloandferri.com

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Slydes Founded in 2014, Slydes offers a fun, streetwearinspired range of the now summer staple footwear item - the pool slide. Get your poolside kicks from SLYDES this SS17, with punchy prints, sports inspired tech fabrics, textures, iridescent and glitter finishes Slydes are the ultimate summer sandal, and are currently taking the fashion world by storm. Now stocked in all the best retailers across six continents, chasing Summer around the globe! https://www.slydes.co.uk/ +442077397620 hello@slydes.co.uk

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Garzini A NEW WALLET EXPERIENCE Incredible attention to detail, timeless elegance, passion and a deep belief in your ideas: these are the fundamentals behind the ambitious and innovative leather experts from Garzini. Focused on re-inventing the wallet to meet our everyday needs, the label’s own developed Versaflex system allows for quick and easy access to cash and cards. RRP’s range from £35.00 to £50.00.

www.garzini.com +32474734404 sales@garzini.com

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MJM Hats MJM is a wholesaler and retail company founded in 1829. MJM imports, distributes and sells hats, caps, beanies and accessories from international manufacturers such as Stetson, Salon and Borsalino, and our own brand MJM. http://www.mjmhats.com/en/ +32474734404 info@mjmhats.com

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Anchor & Crew Multi-award winning since 2014, ANCHOR & CREW is a leading mens / unisex jewellery and accessories brand that combines naval heritage with a modern style and new vision. Our celebrated designers take inspiration from mechanical and nautical objects, anchors and the happy-good life, and recreates innovative and industrial designs of the past into modern day styles. Timelessly British by design and manufacture, Modern Naval, In Quality We Trust. https://www.anchorandcrew.com/ 07884182407 captain@anchorandcrew.com

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Pure London Sponsors & Partners

Drapers is the unifying voice of fashion multiples, independents and brands. It helps businesses future-proof in an industry that is constantly changing, by providing content that addresses shared concerns and challenges, including: • Changing business models and organisational structures • The latest products and trends • Innovation in technology • Changing consumer behaviour • Driving international expansion 2017 marks 130 years of Drapers supporting the fashion industry. The print magazine has grown to include print and digital products, a portfolio of live events and an online jobs board. To find out more about subscribing to the magazine, entering one of the awards or attending a conference, visit www.drapersonline.com.

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23-25 July 2017 Olympia London GET YOUR FREE TICKET or APPLY FOR A STAND www.purelondon.com