AW18/19 POST SHOW GUIDE 11-13 February 2018 Olympia London
CONTENTS
WELCOME TO PURE LONDON My name is Nelly Gergi and I’m your new Content Editor. I’ll be keeping you informed, interested and educated on the latest trends and names to know, both in-between the shows and during, of course. The AW18/19 show was our most successful show to date and included endless buying opportunities. Whether you were looking for something completely different or classic timeless, the show had it all.
Womenswear
Spirit
Accessories
Footwear
Athleisure
From beautiful eveningwear by Goddiva, fine knitwear by Brodie Cashmere, timeless womenswear by Millie & Elizabeth and contemporary fashion by Pepaloves and Coosy. For menswear, we were proud to be able to offer anything from classic Scandinavian tailoring by Tiger of Sweden, edgy UK brand Religion and timeless practicality by French brand Le Feuillet. We’d love to show you everything, but here’s a little taster of what went down, we hope you enjoy it. Kindest regards, Nelly Gergi
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Menswear 3
WOMENSWEAR 4
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COOSY Coosy was established in October 2011 as an online multi-brand store. In December of the same year they launched their first spring collection of clothing and accessories that continues to gain popularity on the website. In January 2012, following the success of their first items and due to an increasing demand by professionals in the sector, they decided to concentrate exclusively on their own brand and began opening sales outlets across Spain. In the following months they began sales outside of Spain and thanks to several international publications were able to cross the borders into countries such as China, USA, Brazil, and Canada. In March 2012 they began distributing to stores and in the past two years were able to open 15 sales locations across Spain through a very selective and diversified sales process. Coosy brand is currently experiencing enormous growth and international expansion and hopes to open new sales locations in Spain, UK, France, Italy, and Portugal. www.coosy.es/ +34 699 527 934 vcarbajo@coosy.es 6
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VIVIAN MOAWAD A women’s brand designed and made with love in Egypt. Vivian Moawad is an attainable, Apres midi, sensual womenswear clothing line that combines timeless elegance and femininity. Each design uses only the most high quality fabrics and handmade in Alexandria, Egypt paying vigorous attention to quality and craftsmanship. The brand designed for those who seek something unique and rare and who are inspired with the story behind what they are wearing. www.vivianmoawad.com +2 01227433361 info@vivianmoawad.com
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ISABEL DE PEDRO Isabel De Pedro is a Spanish fashion brand based in Barcelona since 1968. Since then, the brand has crafted its vision for the sophisticated and modern, elegant and powerful, urban women through fine bespoke attire. The designer finds inspiration by immersing herself into cultures, countries and art. It’s visual identity is world-traveled, reflecting a fusion of art and culture that have inspired its origins from the start.Bold prints and materials are at the heart of each collection delivering timeless pieces. www.isabeldepedro.com +34 933 788 014 export@isabeldepedro.com
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YERSE When we talk about Yerse we talk about tricot, being one of the most known companies of knitwear since we founded it in 1964 in Spain. The founder, Lluis Generรณ Domenech is still aware of the importance of creating a structured and good quality products to continue the tradition generation after generation. Through the development of processes and the introduction of new textures and materials, the label has diversified its lines of business into the 20th century. Offering collections of clothing and accessories for lively urban women looking for authenticity, attention to detail and careful selection of materials. We design more than 500 styles, that can be found in 1000 points of sale among our own stores, multi brand stores and shop in shops in the most known stores in Europe, USA, Asia and Australia. www.yerse.com + 34 7451700 retail@yerse.com
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A-LINE At A-line, the company believes that all women, regardless of their age, personality, style or build should feel powerful and confident enough to express their uniqueness. Designed by and for women, their shirts meet women’s need for comfort and self-assertion, having the perfect fit anywhere, anytime. When we think fashion, more than styles or trends, A-line prioritise quality. Their pieces are designed and produced in Portugal, with the materials rigorously curated and with maximum attention to detail. They have two lines; Essentials and Editions. The first one: shirtmaking classics, reinterpretations that explore unconventional shapes and are designed to compliment the female silhouette. An everyday must-have. Editions: where each edition is a new chapter in the history of A-line being written. They feature unique pieces, flawlessly produced, surprising for their irreverence and unlikely details. www.alineclothing.com +35 1 255 963 341 info@alineclothing.com
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SOYACONCEPT Innovation, identity, personality and simplicit are big words to use but nothelesss these are words that are an integral part of the unique designs from Soyaconcept. Their product are quality clothes at a price that allows their customers the possibility of creating a fashionable wardrobe from their own ideas and contemporary colours without spending a fortune in the process. Sonyaconcept’s ambition and vision is to be a leading contender in the field of fashion, when it comes to ‘Scandi chic’ seperates for women over 25, they have got the understanding of the Nature of Fashion. www.soyaconcept.com 0044 7775428668 kis@soyaconcept.com
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BL^NK The -bl^nk- label was established 15 years ago by husband and wife team Diana and Julien who combined their artistic capabilities into something they could work on together; Diana had trained at the Royal college of Art and Julien as an Architect. Bohemian styling – Feminine shapes – Romantic prints – Delicate hand embroideries, BL^NK’s range is perfect for the contemporary women. They share their love of the craftsmanship through their collections.
www.bl-nk.co.uk +44 (0)207 739 6510 info@bl-nk.co.uk
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BRODIE CASHMERE Here at Brodie we work directly with the herdsman of Mongolia to deliver knitwear straight to your door. From timeless classic styles to beautiful lounge wear and fun novelty starred knitwear. Brodie has the busy modern woman in mind. All their cashmere knitwear is machine washable to 30 degrees. This AW season calls for classic shades of cashmere together with pops of colour to keep your wardrobe looking fresh. Please visit their online full AW18 line sheet here. www.brodiecashmere.com 0113 250 8680 info@brodiecashmere.com
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NELLY Apulia Tessile has embarked on its journey starting from a valuable work experience in the knitwear sector. With passion for working, skilled and expert hands, the goal is to satisfy customers and to make them feel proud of wearing Nelly®Italy, Nelly®Italy fashion, Nelly® Colour, Nelly® in Lana, Giulia Maglieria Italiana and Doido® uomo, the brands produced by Apulia Tessile. The design and the production entirely Made in Italy are the heart of the production. The accuracy of raw-materials selection and the quality control provide to customers a product which is the result of the commitment, creativity and know-how. Doido is a men’s collection that focuses our interest on, trying to satisfy a market, that of the man in great growth and increasingly meticulous in the selection of trend products. www.apuliatessile.it +39 0883 348220 agentestero@apuliatessile.it Get your free ticket to Pure London >>
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DINA SHAKER Dina Shaker’s philosophy is to create designs that challenge the norms and elevate personal style. Her limited collections are highly influenced by her fine arts background; asymmetrical lines, textures, shapes and details all add up to the final structure of each design turning it into a unique piece. Drawing inspiration from the masculine wardrobe, the avant-garde label contrasts masculinity and femininity, experimenting with different fabrics to create a contrast between softness and roughness in each piece all through a neutral, monochromatic color palette. Dina Shaker’s FW17/18 collection titled “Recomposed Classics” features pieces enthused by the idea of breaking tradition. Inspired by deconstruction and asymmetry, the designer took winter wardrobe essentials and reinvented them with strong references to male wardrobe. The collection of 20 pieces includes shirts, coats, and jackets, all obeying a monochromatic color palette. Materials used are leather, heavy poplin, and wool, sometimes incorporating the two or more together producing innovative pieces that add instant edge to any outfit. dinashaker@gmail.com 201 222 184673
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MILLIE & ELIZABETH Intrinsically British, Millie & Elizabeth is designed and manufactured in the UK and fuses an eclectic mix of striking prints with immaculately tailored separates. Designed to evoke the glamour of a bygone era, we reinvent modern style as distinguished, daring and bold. Elegance is experimental as demonstrated by our abstract nature-inspired patterns. From exaggerated colours to high definition detail, muses for our A/W18 collection include beetles, lantern flies, tiger moth, fire lilies and winter woodland. Using highest quality natural fabrics, from delicate silks to cashmere wool and soft cottons, we’re committed to using cruelty-free materials and never use fur, offering high-end fashion with a conscience for the modern global woman. www.millieandelizabeth.com 01895441364 enquiries@millieandelizabeth.com
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SPIRIT Get your free ticket to Pure London >>
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PEPALOVES Pepaloves is a Spain-based fashion brand, offering the latest street style and vintage-inspired designs in women’s clothing and accessories. Pepaloves draws inspiration from decades past. Our style is colorful, cheerful, naive, very lighthearted and funny, but also sweet and romantic, with a certain underground touch. Starting in the late 90’s as a family business, Pepaloves is now a leading Spanish fashion label renowned for offering unique prints, form-fitting silhouettes and trend-setting styles. Their collections, loved by fashionistas, style icons and celebrities across the globe, are available at hundreds of independent retailers worldwide as well as via our online shop. At Pepaloves they do not use any materials with aninmal origin (leather, wool, silk or down). Their commitment to animal rights has led us to promote highquality natural and synthetic fabric alternatives that have been made possible by progress in the textile industry. Today it’s completely unnecessary to make animals suffer in order to have nice-looking and quality garments. Animal prints, not animal skins! www.pepaloves.com +34 952 378 067 alex.solis@pepaloves.com Get your free ticket to Pure London >>
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GODDIVA Goddiva is a worldwide online fashion destination for fashion forward women who want celebrity style trends at their fingertips without the designer pricetag! They pride themselves on supplying the latest trend at the best prices. From everyday basics to stunning eveningwear, Goddiva has something for everyone! Love fast, affordable fashion? Love Goddiva!
www.goddiva.co.uk 07534877209 yathu@citygoddess.co.uk
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URBAN BLISS We are Urban Bliss. Urban Bliss are a global brand set in the heart of Manchester, the fast fashion capital of the UK, who strive to offer fresh and inspiring designs for the fashion conscious. They create exclusive styles in house that are inspired by catwalks, street-style and blogs to create cutting edge fashion that makes a statement. They believe in being bold, confident and fashion forward. They believe in individualism. They are Urban Bliss. www.weareurbanbliss.trade/ 161 839 0044 sales@weareurbanbliss.trade
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GLAMOROUS Glamorous customers remain at the heart of everything we do, with social media, pop culture and influencers informing our design direction. Created for fearless females, Glamorous girls aren’t afraid to make and break the fashion rules. Glamorous believe fashion should be individual and accessible. Their website is updated with fresh new lines daily to make sure you’re always up to date with the latest styles. Using innovative fabrics, exciting prints and beautiful silhouettes we offer must-wear styles at affordable prices. Their expert design team travels the globe to discover emerging trends that define the season. Back at HQ, inspiration is translated into the directional designs our customers demand. Pushing the boundaries of fashion to the high street, our designers work closely with in-house buying and merchandising teams to bring you tomorrow’s trends today. www.glamorous.com/ 01618192229 natalie@kacoofashion.co.uk Get your free ticket ticket to to Pure Pure London London >> >>
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ENDLESS ROSE Founded in Los Angeles in 2012, endless rose clothing has quickly become a go-to source for modern, ladylike pieces. Taking cues from runways, street style, and West Coast culture, the collection’s of-the-moment pieces boast plenty of thoughtful, covetable feminine details, like lace, ruffles, and embroidery. Look for relaxed-feminine floral dresses, pleated midi skirts, and pastel ruffled blouses, each with equally easygoing prices.
www.27augustapparel.com/ 0012137420121 adrien@endlessrose.com
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ATHLEISURE Get your free ticket to Pure London >>
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BELLUM ACTIVE BELLUM and Advance with Inner Strength. Bellum’s mission is to inspire women to look, feel and achieve their best and they understand active women. Bellym thrive in creating innovative and premium activewear that enables women to perform and ‘Advance with Inner Strength’, Bellum provides the perfect balance of strong, technical fabrics that will perform under pressure, combined with stylish, perfectly proportioned designs that sculpt and create the most complimentary lines. Bellum produce activewear that empowers women to achieve on their fitness journey.
www.bellumactive.co.uk +44 079 174 22826 contact@bellumactive.co.uk
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FREE SPIRIT Ethically made Organic Cotton & Bamboo Yoga Wear. Australian yoga wear brand, Free Spirit are passionate about using 100% sustainable materials and giving back to both environment and community. Uniquely designed with inspiration from our mantra - to Use Your Wings - to do what makes the soul happy, and with enough tongue in cheek to be more “Hip” than “Hippy” - Our best selling tee “Free Spirit with a Rock & Roll Heart” just about sums us up! We are proud supporters of the HOPE foundation and donate 5% of sales towards helping children living in poverty in India go to school to learn, to grow.. to use their wings. Distributuion from both Australia & the UK.
www.freespirit.co/uk/ +61415825987 info@freespirit.co
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FRANSA ATHLEISURE Fransa – for every occasion. With the right assortment of great styles Fransa primarily focuses on women who like to be feminine and well dressed with a keen appreciation of style and quality. As a modern woman she expects her favorite fashion brand to cover several needs – ranging from the very feminine look with decoration details for special occasions to a great mixture for life at the office as well as more casual styles for leisure - all at affordable prices. Through a great knowledge of trend, shape, quality and look Fransa fulfils the wishes of the contemporary women perfectly. DK Company is a multi-brand fashion group. Since its inception in 2001, DK Company has grown to become one of Europe’s leading suppliers of fashion and lifestyle brand catering to men and women. www.fransa.com +45 63 15 85 15 info@fransa.com
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XAVI ACTIVE Xavi Active is an emerging luxury British athleisure, swim and resort wear brand. They have designed a capsule collection of interchangeable, versatile and luxe investment pieces that offer style, performance and comfort. Each item offers the latest technology, performance fabrics and finishes. Their pieces are impeccably constructed all whilst showcasing British-led design at its best. It is a multi-purpose collection that can be worn for endless pursuits: from gym to swim to yoga to leisure, dressed down or up for any occasion, from day to night. Intending to take the consumer from street urban style to the Riviera.
www.xaviactive.com +44 7714436828 info@xaviactive.com
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MARIBELA SWIMWEAR Maribela was founded in 2010 by Maribela Brown. The first product launched was our famous Disco Ball Bra which remains today to be our best seller! Since then we have grown steadily and now stock a range of handmade to order beachwear and clubwear designed to turn heads. Maribela has a BA Honours degree in Fashion from the University of Hertfordshire and is a fully qualified secondary school Art and Textiles teacher. Rest assured our products are expertly made in your size with care and precision.
www.maribela.co.uk/ 07525748390 maribela.sews@gmail.com
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HOLIDOLLS LUXURY SWIMGERIE Stunningly sexy, incredibly daring, sumptuous and luxurious – made to show off those curves and designed to impress. Call it lingerie for the poolside, swimwear for the bedroom, a provocative number for special women or simply a swimsuit that looks and feels incredible. Holidolls has become the byword for fashion-led poolside wear. Holidolls is the creation of two women for whom the lure of luxury fabrics and high end design were enough to spark a creative idea that has now reached its pinnacle. These two entrepreneurs used their vision of a remarkable and impressive swimwear line to create pieces that are visually stunning and highly wearable.
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FOOTWEAR Get your free ticket to Pure London >>
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MASHIZAN MASHIZAN is the eponymous footwear brand of creative director Mashizan Masjum, an awardwinning TV documentary director/writer turned shoe designer. Born in Singapore and currently based in Paris, this emerging designer derives inspiration for each of his collections from his experiences filming factual TV programmes for U.S. cable networks. For the Spring/Summer 2018 presentation at Pure London, MASHIZAN will showcase a collection inspired by a Discovery Channel documentary he filmed in Japan, Taiwan and Korea. It explores the disruptive nature of innovation in a world of the future. Expect to see metallics, golden textures and silvery iridescence. www.mashizan.com +65 9880 7243 info@mashizan.com
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CRIME LONDON Part of the Fashion Edge portfolio of brands, Crime London is a brand creating handmade vintage sneakers. During their university studies in London, Lisa and Jessica Kistermann were inspired by the sounds and vibes of London culture. The alternative and urban style across London breathed life into Crime London collections. Crime London operates with the most modern factories in both Italy and Indonesia, which guarantee an extremely high production quality. Handcrafted techniques and artesian craftsmanship have been uniquely blended into the industrial process, ensuring techniques are preserved and traditional work methods are maintained. www.fashion-edge.com +44 (0) 2073231020 sarah@fashion-edge.com www.facebook.com/crimefashion/
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ARCHE Design that makes all the difference. Shoes and accessories designed especially for men and women who take style personally. Since 1968, arche has pursued its commitment to French expertise and know-how, taking infinite care with the finishing touches and details. Every collection feature flowing lines and soft-to-the-touch textures, which are the hallmark of a vibrantly colourful style that is proud to stand up and be counted. www.arche.com +44 (0) 7790384170 gerardilevy@icloud.com
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AUDLEY The Audley is a Spanish brand created in 1988. A concept based around the Bauhaus theme of Design, Originality and Elegance. Audley combines Spanish flair, contemporary design with commercial pricing. Created by Women, for Women. www.audleyshoes.com +44 (0) 7790384170 gerardilevy@icloud.com
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C. DOUX The company Salord Jover has two commercial brands, Salord Jover and C.doux, which respond to two styles of women. Salord Jover with an elegant and sophisticated line, is aimed at a dynamic and up-to-date woman who, without renouncing the femininity that characterizes her, looks for footwear with the exclusive and differential design complement that defines her as a woman. C.Doux casual and avant-garde line, is designed for a young woman, with restlessness, entrepreneur and self-confident, who appreciates the quality and the guarantees of the well-prepared, without fear of adapting to the trends of the moment. http://www.cdoux.com/ +44 (0) 7790384170 gerardilevy@icloud.com
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CARA WE ARE CARA! CARA are a British label with strong European connections! They look to blend an edgy British attitude with Scandinavian design, a French effortlessness in wear and Italian pride in craftsmanship! CARA make contemporary, wearable product by picking out the significant and long lasting trends that enable the modern woman to build a versatile and individual wardrobe. They create a product that is aspirational in look but accessible in price point. CARA believe it is just as important that footwear feels good to wear as well as looks good. CARA want to be the antithesis of the cheap throw away culture with product that has longevity and so we focus equally on quality of materials, finish and comfort as well as styling that can be worn season after season.. www.carawholesale.com +44 (0) 1 491 872044 penny.websell@carawholesale.com
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HOLSTER Holster is one of the world’s leading jelly footwear brands based at beautiful Noosa Beach, Australia. With global success in ladies and children’s jelly footwear and espadrilles, holster has added glam trainers to their collection. With an unrivalled focus on unique designs, superior comfort and quality control, holster is the ultimate in footwear. Holster set the global trend for the diamonte jelly sandal, which are now sold in over 65 countries and 2500 stores worldwide. Holster is now also registered with the vegan society and is PETA approved, recognizing that their footwear is free from exploitation and cruelty to animals. www.holsterfashion.uk +44 (0) 7436 097060 (Jo Goodwin) jogoodwin@esiya.com
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ACCESSORIES Get your free ticket to Pure London >>
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O BAG O bag boasts over 325 stores worldwide, aiming to give their customers as much freedom to express themselves through their accessories as possible. Specialising in customisable handbags and watches O bag enables customers to build their own bag in minutes; you can choose the body, handles, interior, exterior trims and additional accessories to design a handbag that is truly your own. Spring/Summer ‘18 is made up of six ‘looks’; starting with a geometric transitional theme inspired by New York city, featuring lots of stripes and two-tone contrasts. Deauville takes style cues from the North of France with the use of light fabrics and simple nautical colours. Urban Décor is a rich romantic theme, full of print and embellishment and soft pastel colours are combined with bouclé, broderie anglaise fabrics and appliqué. Moving into Summer, Manilla is inspired by tropical prints with flower fantasy and leaf prints as key themes. Cote D’Azure is a very chic and refined theme, using contrast denim on red and navy blue. The O bag beach is also given a completely fresh look for a vibrant summer, now available in bold coral, citrus yellow and cobalt blue colours all infused with striped fabrics and folk prints. Fall ’18 then takes on an entirely new direction with each look heavily influenced by the British countryside. Traditional materials and patterns permeate the collection which features Prince of Wales checks, tweed and herringbone with even some punk influences thrown in for good measure. www.obag.uk.com +08 45 519 7171 sales@obag.uk.com
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VALENTINO HANDBAGS Mario Valentino Spa was founded by Mario Valentino in 1952 in Naples, Italy. The first products made under the Valentino name date back to the early 20th Century when Mario’s father Vincenzo was crafting made to measure shoes for, amongst others, the King of Italy. Mario Valentino continued the family tradition and created a global fashion house. Mario is credited with inventing the stiletto heel and his own celebrity customers included Jackie Kennedy, Elizabeth Taylor, Naomi Campbell and Maria Callas. Mario Valentino’s range of handbags was launched in 2000 and has fast become a best-selling brand across Europe, recognised for their unique combination of Italian design and flair at an affordable price. This unique range of Italian designed bags bearing the Valentino name and V logo with collections both in leather (made in Italy) and PU, is fast becoming a top selling brand in the UK and represented by The Morris Fyfe Agency.
www.morrisfyfe.co.uk +44 (0) 7970 146629 info@morrisfyfe.co.uk Get your free ticket to Pure London >>
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BARTS Barts launches a new collection of accessories for winter ’18/’19. Supported by 3 refreshing design themes the designers put pencil to paper, resulting in unique, new styles mixed with the timeless classics Barts just can’t go without. Modern retro Think seventies. Think velvet. Think corduroy. Modern retro brings you the best of the past, including a cool velvet panel cap, turban headbands and a beret. Warm shades of red re-enter the colour palette. Urban nomads Big blanket scarves, bucket hats and caps. Street is back. Was it ever really away? A warm colour palette with a touch of navy blue and faded pink takes you on a journey emerged not from studios, but from - you guessed it - the street. Haute fashion and street become one, resulting in volume and lots and lots of layering. Winter western Part of the new collection represents a classic winter western, starring: the hillbilly handkerchief, the visor beanie and caps with earflaps! Expect a touch of romance: sturdy check patterns mixed with dreamy roses. Colours like dusty blue, dirty grey and warm brown play a major part. www.barts.eu +31 20 42 08 585 info@barts.eu Get your free ticket to Pure London >>
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TIF TIFFY Based upon an interest for high quality fabrics and the way accessories can change a look, Kirsten Frandsen established Tif Tiffy in 2007 in Herning, Denmark. In 2012, her husband, Ole Kousgaard joined the company. More than 50 years of experience within the fashion and textile industry lies behind Tif Tiffy, which they believe come to life through the unique touch and feel of their designs. Today, Tif Tiffy can be bought in various countries worldwide with many more to come. Quality, design and sustainability. Three core brand values that illustrate their commitment to make women feel good. Life is too short to wear bad quality fabrics. That’s why Tif Tiffy only make use of the best quality fabrics they can get their hands on - whether it is cashmere, merino wool, silk, micro modal or the finest cotton Tif Tiffy always provide high quality products. They are addicted to unpacking the latest collection, feel the fabric and interpret how the design has unfolded from sketch to product. All products are designed and developed in Denmark and mainly produced within the EU. www.Tiftiffy.com +45 97 22 30 70 info@tif-tiffy.dk Get your free ticket to Pure London >>
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DANSK SMYKKEKUNST Dansk Smykkekunst are delighted to launch the latest collection developed by Malene Storm – Creative Director, Dansk Smykkekunst, Copenhagen at Pure London. Last year was a record year for Dansk Smykkekunst in the UK with a staggering growth of 45% in active customers. Dansk’s UK agents, Peter and Tracey from- P & A Agencies Ltd, credits much of the growth to Pure London. Peter explains, “We had always exhibited at the established gift shows over the past 10/12 years but two major circumtances led us to consider exhibiting the collection at Pure London. The first was appointing our National Sales Manager – Tracey Madeley – who has a great knowledge of the ‘fashion’ business. The second circumstance was that the designs developed by Malene over the past 3-4 years brought her to the attention of some of the major fashion houses in Denmark. “I therefore accepted that we should look to exhibit at Pure London . . . and it was one of the best ‘show’ experiences that we have witnessed for many years.” Peter and Tracey will be at Pure London with Malene’s latest jewellery and scarves designs which will be available on a 7-day delivery. www.dansksmykkekunst.dk +44 (0) 161 653 1586 info@pa-agencies.co.uk Get your free ticket to Pure London >>
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BINKEVICH JEWELLERY Binkevich Jewellery aims to bring pure joy through the mixture of exceptional design with high precision quality resulting in charming, luxurious and timeless pieces with a contemporary feel. Their goldsmiths work tirelessly to achieve refined elegance and perfection combining traditional craftmanship with the latest technology. Luxurious and timeless, young and fresh define the wide selection of Binkevich Jewellery. A perfect choice to grace your loved ones in a very special way. Throughout the creation process every detail is being molded with high accuracy and care.
www.binkevich.co.uk info@binkevich.co.uk Instagram: @binkevichjewellery
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MENSWEAR Get your free ticket to Pure London >>
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LORDS & FOOLS Lords & Fools collections are always very assertive. Lords & Fools has been able to offer its aficionados a complete wardrobe reconciling several worlds and proposing a very ‘Lords’ collections for the city workingboy, with suits and Tailor style shirts, and a more extravagant collection - ‘Fools’ intended for those for whom party life remains a serious affair. With its neo Rock-Dandy outfits, each piece of the ‘Fools’ collection can be advertised as a work of art made for the wearer. The collections of the house Lords & Fools are always made with the most noble materials, in its workshops, where traditions and requirements are the currencies. www.lordsfools.com +331 79 97 71 25 contact@lordsfools.com
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TIGER OF SWEDEN Tiger of Sweden, defining mens tailoring since 1903, has seen many evolutions. The Fall/Winter 2018 collection, which will be previewed at Pure Man February18, represents a defining moment in time for Tiger of Sweden. It is the debut collection of Christoffer Lundman, the brand’s first-ever Creative Director. The transformation sees an even firmer focus on the tailoring tradition, which Tiger of Sweden has mastered since the turn of the 20th century. A strengthened suiting core, an upgrading of qualities and an expanded range of iconic outerwear pieces constitute cornerstones in this shift reflecting the lasting values, ideas and stories which have defined Tiger of Sweden throughout its 115 years of Swedish history. www.tigerofsweden.com/gb 07 591 205615 kane.luke@tigerofsweden.se
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1X1 STUDIO 1X1 Studio is a contemporary and luxury menswear label celebrating a joint direction of culturally influenced designs and undiscovered territories in specialised knitting techniques and craftsmanship. KIDULT, the debut menswear collection celebrates the everlasting heart of adolescence. Inspirations taken from contrasts between formal wear and casual street styles from the 80s distilled down to subtle playfulness where designers experimented exciting approaches towards silhouettes and craftsmanship.
www.1x1studio.co.uk +07 796465423 info@1x1studio.co.uk
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RELIGION Edgy fashion label Religion was set up in the early 90s, where it became an integral part of a generation of club culture. Initially developed as a radical t-shirt range, the popularity of the brand has continued to soar with each line it introduces. Religions no fear policy of experimenting with design techniques, washes and trends gives the brand its individual style and rock star cool. www.religionclothing.com sales@religionclothing.co.uk
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OLIVIER STRELLI The label, which holds the name of Nissim’s son Olivier and a anagram of Patsy’s grandfather last name Stiller, is a breathe of fresh air among all the other abstract brands of that time. The personality radiating from the name Olivier Strelli creates a msyterious atmosphere around the brand that sparks the imagination of stores and customers. The successes follow one another which leads to the Olivier Strelli store in Saint Tropez dressing great celebrities in the ‘80s and ‘90s such as Eddie Murphy, Stevie Wonder, Rod Stewart and John Galliano. In 1989 they are responsible for the new look of Belgian Airline Sabena, introducing attractive and sensual two piece women suits. Soon Belgian royalties found their way to the Brussels house of fashion. Amongst others they dressed queen Paola and Mathilde and king Filip. Other great names completing that list are Brigitte Bardot, Joan Collins and Helena Christensen. Later on, in 1997, the label even attracts the attention of world star Mick Jagger with a long purple velvet coat. A meeting quickly followed and a collaboratin with the Roling Stones ‘Bridges to Babylon tour’ was realised. www.strelli.be +32 3852 7749 info@strelli.be Get your free ticket to Pure London >>
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AVVA Having an assertive entrance and bringing a new concept to menswear, AVVA has composed a genuine fashion language that reflects the very spirit of men with style by introducing sophisticated, young and trendy collections. AVVA has become one of the most important brands of Turkish textile sector with its genuine designs and quality, while continuing to get admiration from the fashion industry globally as a Turkish brand. AVVA, part of the Dido Group has continued it’s investments in Turkey, with the prestige and commercial success gained globally since 2000 and took AVVA to a strong and well known position in Turkey with franchise and its own stores. AVVa now has 73 domestic and 30 international concept retail stores. Today, AVVA is a brand with stores in, Uzbekistan, Khazkhstan, Turkmenistan, Russia, Iran, Ukraine, Saudi Arabia, Omman, Tunisia, Morocco, South Africa, Macedonia and its products are sold in more than 600 points in USA, being a registered brand in 120 countries its collections have been sold in more than 4000 corners all over the World. www.avva.com.tr +90(212)444 28 82 info@avva.com.tr
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CHRISTOPHE FENWICK Christophe Fenwick is a great fan of classic cars and exceptional motorbikes. As long as remembered, he collects, hunts old spare parts, repairs, competes, takes part in road trips‌ As a driver, he needed gloves but couldn’t find any stylish offer on the market, so he decided to have a special pair made for himself. He designed a pair inspired by the sixties and also found a exclusive method to apply a patina (in other words to put a second color layer) on the fine glove leather that will give this unique vintage look and this legacy spirit to the gloves. His friends and relations were so immediately enthusiastic about his gloves that he decided to create a whole collection. The Men collection comes under fives themes: Driving Spirit, Racing, Limited, Downtown and Lifestyle. The Women collection comes under four themes: Driving Spirit, Catwalk, Downtown and Lifestyle. The color array is threefold for Men as well as for Women: the Almost Blacks (Black, Extremely Dark Navy and Green), the Brown Pallet (Ebony, Cognac, Rusty Brown, Garnet Brown and Mud) and the Colors (Smoky Grey, Dusty Green, Violet and Yellow). Winter gloves are generally lined with an internal cashmere glove. Every pair is delivered in a beautiful gift box. www.christophefenwick.com +33 1 40 13 06 76 christophe@christophefenwick.com Get your free ticket to Pure London >>
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SAMUEL GASSMANN PARIS Born in 1974 in Paris, to an artistic family (a father who worked in photography and a painter mother), Samuel Gassmann studied History of Art at the Sorbonne. Starting out as an exhibition curator, he also produced short reports on cultural themes for TV arts magazine Metropolis (Arte). In 2007, he began delving into the origins of the “smallest item” of men’s apparel, the cufflink, as a potential project to pitch to Arte. A visit to the last plant still producing mother-of-pearl in France inspired him with the idea of reinstating the cufflink. Already possessed of a keen interest in fashion and the possibilities of textiles and styles, he created his eponymous brand in September 2009, founded on this small mother-ofpearl accessory that conveys a discreet sense of luxury. www.samuelgassmann.com +33 699 795 349 samuel@samuelgassmann.com
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LE FEUILLET Inspired by the codes of design and architecture, the intuitive leather goods proposed by Le Feuillet are distinguished by their interaction between Man and object. Subtle mix of artisanal French savoir-faire and the strong vision of the product, its high quality is also the promise of urban timeless aesthetics. In 2014, Ylan and Davy, two brothers, decide to put all of their energy and enthusiasm to create an avant-garde brand witnessing their unique vision of leather goods. www.lefeuillet.tv + 33 (0)6 82 46 99 22 ylan@lefeuillet.tv
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TAGS
PURE LONDON PARTNERS
TAGS is simply; Travel Apparel, Getaway Style. They aim to change the way adventurous women and men dress, curating a collection of well-made, high-quality essentials that transition effortlessly from day to night, at home or abroad. Exquisite pieces crafted from fine leather, luxe cashmere, comfortable cotton jersey, and more are made to mix and match so you get the most out of your closet - and your carry-on (like their signature Weekender Bag, thoughtfully designed to be your best travel partner ever). At TAGS, they share your passion for adventure, and they know that your jet-set lifestyle demands a wardrobe that can keep up. Explore their latest collections, so you can spend less time worrying about what to wear, and more time enjoying the ride. www.tags.com +13106946741 nicolas.guez@sunrisebrands.com
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See you next season 22-24 July 2018 Olympia London purelondon.com