LookBook 20 12-14 February 2017 Olympia London purelondon.com
LookBook 20 This edition is filled with unique, diverse and new brands joining us for Pure London. Get a first-look at some of the collections you can see and touch at the show. Also featured our exclusive interview with Alexandra Shulman OBE, Editor-in-Chief of British Vogue who will be speaking at Pure London – find out more about her session on page 4.
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Contents
Premium
Allure
Aspire
Spirit
Athleisure
Footwear
Accessories
Pure Man
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Keynote speaker: Alexandra Shulman OBE We are delighted to be joined in February by Alexandra Shulman, Editor-In-Chief of British Vogue. Cited as the most influential person in British Fashion for the past 26 years, Alexandra will impart her exclusive knowledge and experience from both the high fashion and fashion media industries. Alexandra Shulman has edited British Vogue since 1992. During her time at Vogue, she has been awarded BSME Editor of the Year, PPA Editor of the Year award 2016, the WGSN Future 2016 Outstanding Achievement award and was granted an OBE in the 2005 New Year’s honours for her services to the magazine industry. She is a contributor to The Times, Daily Mail, Guardian and Daily Telegraph and has written two novels: Can We Still Be Friends? (2012) and The Parrots (2015). Inside Vogue: The Diary of my 100th Year was published by Fig Tree in October 2016.
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When & where? Sunday 12th Feb, 15.20 - 15.50, Main stage: Keynote Address by Alexandra Shulman OBE Watch her interview with us:
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Pure Premium Exclusive showcase of coveted designer pieces, distinctive brands and diffusion collections from Premium brands.
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Vivian Moawad A women’s brand designed and made with love in Egypt. Vivian Moawad, is an attainable aprés midi, sensual women’s wear clothing line that combines timeless elegance and femininity. Vivian Moawad is designed for those who seek something unique and rare, who recognize well-crafted quality, and who are inspired by the story behind what they’re wearing. Carefree and effortlessly beautiful; this is the heart of the Vivian Moawad brand. Established in the summer of 2015 by Vivian, the brand is designed for the young, fresh and modern woman. Vivian Moawad puts an emphasis on quality, while maintaining a fashion-forward aesthetic. The versatility of Vivian’s pieces are highlighted by their wearer. Designed to suit your personality, Vivian Moawad is the ultimate promotor for your individual style. www.vivianmoawad.com +20 (122) 743 3361 info@vivianmoawad.com Get your free ticket to Pure London >>
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BITTE KAI RAND
Bitte Kai Rand and her husband Michael Rand established BITTE KAI RAND in 1981. The head office is located in the old harbor area in the heart of Copenhagen. BITTE KAI RAND is an international luxury brand with 6 yearly collections with a wide distribution in more than 15 countries, being available in 400 stores including 15 concept stores and via own online shop. Showrooms are located in Denmark, Norway, Sweden, Finland, Germany, UK, The Netherlands, Ireland, Poland, Belgium, Russia, Switzerland, Austria, South Africa, USA and Australia. www.bittekairand.com +45 (0) 3929 8844 contact@bittekairand.dk 8
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Oilily Fashion designer Choonmoo Park has been Oilily was founded in the Netherlands in 1963. Their Fashion collection is defined by women’s wear, children’s wear, shawls, bags and small accessories. Designing this collection, Oilily stepped into the wonderful world of make-believe: fabrics are finished with random edges, hand-made Oilily-prints show paintbrush strokes and irregular pasty paint. Subtle and minimal prints are used on fine knits, while more monumental shapes show chunky knits in two-tone textures. The collection is completed using prominent colours such as soft pink, baroque dark red and bright spectrum blue. You have to see it to believe it! www.oililyworld.com +31 (0) 72201 0010 info@oililyworld.com Get your free ticket to Pure London >>
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Pure Allure Effortlessly elegant daytime, evening, resort & occasion wear.
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BAKHTZ
The BAKHTZ is a young Design which just started in April 2015 in Dubai. The dresses are very simple yet elegant. These beautiful dresses are made to syndicate the busy life of Dubai. The dresses are wearable in the mornings for work to afternoon tea and for evening dresses. BAKHTZ is made for beautiful, chic, smart and casual young ladies. Its simplicity what makes it special and elegant.
www.bakhtz.com +971 55 355 77 72 info@bakhtz.com
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House of Avida Copenhagen
Avant-garde, Classic and Timeless Couture fashion for women and men with a twist of Passion and 80’s Rock´n roll. A mix of couture and charity, from each sale from the collection 1% will go directly into the charity fund which provide help to fellow human to a new a start in life if needed. www.houseofavida.com +45 2980 5828 contact@houseofavida.com Get your free ticket to Pure London >>
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Chiara Cocòl 50-years experience, handed down from generation to generation, and a rare sensibility to shapes and fabrics are the birthplace of Chiara Cocòl, where an outfit becomes the mirror of a mood. It is the fusion of happiness, satisfaction and desire to like oneself ... always, as if it were the first day, as if time has never passed by. Any woman can wear Cocòl. Her clothes perfectly suit any female body, thanks to soft and perfect lines. Simplicity and an uncommon distinctive character allow you to customize your outfit with style. Their collections will help you discover your own identity and choose how to combine different elements, which allow all women to enhance their shapes. www.chiaracocol.it +39 (0) 39 6076772 scrivi@chiaracocol.it Get your free ticket to Pure London >>
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Pure Aspire Contemporary & lifestyle - vibrant collections from urban style and contemporary casual brands.
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ARMEDANGELS In January 2007 two young guys from Cologne decided to change the world of fashion. Led by their love for beautiful products and shocked by the conditions in the textile industry, they wanted to show the big players that it can be done better. No wage slavery, no chemical madness, no cheap mass production. Instead, they started to make beautiful, organic and fair clothes. ARMEDANGELS was born. Today, with a team of 50 and four collections every year they are one of the leading fair-fashion companies in Germany. And hell yes, they are proud of it. They are passionate, they love what they do and they never stop challenging themselves. www.armedangels.de +49 (221) 29 23 29 50 sales@armedangels.de
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Indi & Cold
San Sebastian, 1991. 25 years have gone by since Diego and Gonzalo Santaolalla decided to go out on their own in the fashion world. That was in 1991. They created the firms Indiwoman by Individual and Cold Alaska to respond to their desire to transmit a lifestyle, a philosophy based on naturalness and quality. In 2012 the two concerns merged to form indi & cold. With both founders at the management helm they set sail with Cristina Villar in the navigation room as creative director of the new enterprise.
www.indiandcold.com + 34 (0) 9433 26366 contacto@indiandcold.com Get your free ticket to Pure London >>
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Darling London Having launched in 2008, Darling London has quickly gained a reputation for creating beautifully crafted fashion for confident women, who know their own style. From the beginning, Darling has had a clear vision and focus, to create affordable and luxurious clothing, paying close attention to the style and design of each piece. The brand is underpinned with a free spirited and ultra-feminine aesthetic. It has a quintessentially ‘English’ attitude, and mixes classic silhouettes with rich colours, textures and bold prints. Under the creative direction of the founder, Nadia Moraes, each collection is created by our in-house design team, to ensure that the true essence of the brand is captured in every style. www.darlingclothes.com +44 (0) 1732 883343 customercare@darlingclothes.com Get your free ticket to Pure London >>
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Pure Spirit Up-to-the-minute young fashion and street style collections for short and forward orders.
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Daisy Street
Daisy Street is an up and coming, blossoming etailer showcasing the freshest fashion online. From the latest catwalk trends, to providing your essential wardrobe staples Daisy Street has it all. www.daisystreet.co.uk +44 (0) 7957339939 t.singh@daisystreet.co.uk
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CUBIC Contemporaneity, femininity, elegance, passion, natural beauty, art. Thoughts and lifestyle for unique and real woman. Thoughts and ideas that take with us from the heart to the brain of CUBIC collections. From moment of inspiration til the details of finished garment, CUBIC never loses in its horizon the contemporary woman, able to find her own way to reflect their personality, staying loyal to herself. For her, CUBIC is more than clothes. The complement of her everyday life, it’s not another mask, it’s another skin, helping her to emphasize her mood, character and life philosophy. www.cubicoriginal.com +86 (0) 21 51286910 luis_calvo@cubicoriginal.com Get your free ticket to Pure London >>
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KİKİRİKİ KİKİRİKİ owes its sales power in the sector to its wide range of products offered to the market by closely following the global trends and the fact of always providing quality products to its customers. KIKIRIKI concept is based on the relation between the products derived from our own design, quality and harmony and a unified brand image. KİKİRİKİ providing clothing for the modern and city women according to the daily needs is a formula that we analyse, harmonize and apply in all countries where they exist as KIKIRIKI. This is one of the key points of their commercial success and international prestige.
www.kikiriki.com +90 212 637 41 33 info@kikiriki.com Get your free ticket to Pure London >>
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Pure Athleisure Athleisure is a trend in fashion in which clothing designed for workouts and other athletic activities is worn in other settings, such as during work, casual or social occasions.
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Jilla Active Jilla is London based seamless activewear brand characterised by back to basic approach, it has been created from a passion for movement and simplicity, founded on the premise of excellent design and high functionality. Their designer Olivia has a minimal and timeless approach to create a second skin range of styles each designed to make the wearer feel completely comfortable and confident. Its versatile pieces combine technical quality with contemporary design. Their seamless activewear is lightweight and breathable with high stretch for unrestricted movement. By specialising in seamless circular knitting they design the gear you need to achieve mind-body bliss. Jilla’s designs are kind to skin and come in easy to wear colour palettes, making them as functional as they are flattering. www.jillaactive.com +44 (0) 2075151555 info@jillaactive.com Get your free ticket to Pure London >>
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Bjรถrn Borg
Bjรถrn Borg is a Swedish fashion brand since 1984. They make underwear and sportswear designed to make you look and feel active and attractive. They take pride in providing the best comfort and fit for the colourful and the brave. They think that being active and making a difference is far more attractive than playing it safe. It is this attitude that is the core of the Bjรถrn Borg brand. That is how they create their fashion and that is how we inspire the people who wear it.
www.bjornborg.com customerservice@bjornborg.com
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Sport FX
Sport FX is a high performance, dual-purpose makeup and skin care range, created to adapt and work hard for active women with a dynamic lifestyle. It is designed to help you feel confident and protected, yet allow your skin to breath. Their products are packed with vitamin complex E, C and F, skin protecting SPFs and nourishing oils making them your daily essentials. www.sportfx.com cs@sportfx.com Get your free ticket to Pure London >>
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Pure Footwear An eclectic host of niche British and International footwear brands.
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Alice X Global
Alice X is a brand new, London based label ready to make its mark on the world with the launch of a brand new luxury shoe collection. They are a label with a global personality, and their shoes reflect that feeling. Their handcrafted premium espadrilles take an iconic shoe and give it a thoroughly modern twist that’s not available anywhere else in the world.
+44 (0) 7920 532752 alicexglobal@gmail.com
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Manas Creativity, good taste and on-trend designs. All Manas footwear has been devised for the cosmopolitan, dynamic and confident woman who wants her style to be chic and contemporary. Collections are divided into two versions: Casual and Urban, both of which are inspired by glamorous trends and young, elegant styles. The Casual soul of the Manas woman loves spending free time in the open air, immersed in the more pleasant, relaxing aspects of nature. An escape from reality to rediscover the self and one’s own personal privacy. The heart and soul of Urban Manas can be found in the city’s streets and hidden corners. Street style that’s all about vintage flavour and romantic settings, aimed at women who want to bring back the authentic side of daily living. www.manas.com +44 (0) 7774 722757 robsewell@cocoonpartners.co.uk Get your free ticket to Pure London >>
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Lola Cruz Maria Jesus Gozalvo created Lola Cruz continuing the tradition and story of a family dedicated to the footwear industry and fashion lover. They committed with more trendy Design Made in Spain. They like to listen and fulfil the needs and desires of modern, independent and sophisticated woman. Lola Cruz has had in recent years a successful international expansion. Currently the brand is in the best boutiques of the world. We are present in Italy, Spain, Belgium, France, Germany, Netherlands, UK, Greece, Portugal, Slovenia, Croatia, Turkey, Serbia, Russia, Middle America, Canada and USA. Maria Jesus was awarded the prize for women entrepreneurs of Valencia in 2009. “Lola Cruz is a strong and very feminine woman, inspired by each women I admire,� she explains. www.lolacruz.com +34 96 150 96 62 ventas@navima.net Get your free ticket to Pure London >>
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Pure Accessories The UK’s most powerful showcase of new accessories and capsule collections.
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Bucklesbury Bucklesbury is a unique collection of leather bags for men and for women, blending British ideation with Italian craftsmanship. Crafted in Italy using traditional techniques and full grain leather since 1948, each beautiful piece is individually-numbered and completely unique. Available in two sizes and 28 original colour variations that will mature with time, each Bucklesbury is a timeless investment piece that will pass from generation to generation.
www.bucklesbury.com +44 (0) 7714 259444 hello@bucklesbury.com Get your free ticket to Pure London >>
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UNOde50 UNOde50, a Spanish jewellery brand, was created at the end of the 90’s by a group of designers creating a jewellery style that would break away from the current offer, with a unique and different design. The Brand started out with the idea of creating 50 units of each design, hence its name. Glamorous and sophisticated jewellery with a hint of opulence, hippie pieces with a 70s look of natural or normcore line are some proposals for the new collection for Spring Summer 2017. Today UNOde50 is present over 42 countries with more than 100 stores in main cities around the world keeping its philosophy of exclusiveness through a highly crafted production process.
www.unode50.com +34 91 484 14 79 debora_levy@unode50.com Get your free ticket to Pure London >>
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Antura Accessori
Antura is a young and seductive brand that has chosen to combine the cult of manufacturing tradition with a constant research for new materials and shapes able to keep the lights of their own essence and the colours of the Mediterranean enchantment, granting the creation of absolutely innovative and refined jewels. Antura Woman is a dynamic woman who always wants to keep her own sensuality, careful in every detail of elegance which assures her a unique style and enhances her fierce and passionate personality, constantly sure of herself.
www.anturaccessori.it +39 (0) 9654 8495 info@anturaccessori.it Get your free ticket to Pure London >>
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Featuring mid to high end menswear fashion brands from apparel to footwear and accessories.
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La Squadra Paris
La Squadra Paris’ DNA is both Italian and Parisian style. Using really high quality materials, mainly from Italy, their collection will fit you from head to toe. www.lasquadraparis.com +33 (0) 1488 75722 gbmaxtricots@gmail.com Get your free ticket to Pure London >>
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Forecast - FRC World Looking back always helps us to assess the present. Nowadays Forecast is not just a brand, but a way to understand fashion. Their collections have grown naturally, from their first parkas and jackets to their offering of a total look. These garments have progressively defined Forecast’s attitude to life, to fashion, to design. They know that everyone has their own story, their own voice. At Forecast, they want to dress each person with the personality and authenticity of a brand that has been true to itself since 1991. en.forecast.es/home +34 924 872 442 ventas@forecast.es Get your free ticket to Pure London >>
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S4 Jackets When is a man a man? At S4 Jackets they believe there are 4 things that make a man attractive, successful and confident. Self-assuredness, style, smartness and a certain type of sportiness. Not more. But also not less. S4 sees fashion through the eyes of men who are no longer trying to find out who they are, but who are at peace with themselves. Both in life and fashion. They believe: trends come and go. Quality remains. Which is why we invest just as much passion in the look as they do in the manufacturing. They pay attention to details and are willing to risk everything except compromises. Thus S4 is many things and one in particular: 100% man. www.s4-jackets.com +49 421 84 01 269 info@s4-jackets.com Get your free ticket to Pure London >>
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House of Solo has a unique perspective on culture, fashion and lifestyle. Taking strength from a diverse audience of engaged readers, we tell the story of aesthetic evolution. Our content is crafted to start conversations, empowering readers to see the beauty in the bigger picture. We give a voice to the creative process behind art and fashion, and let it flood our pages with bold colours, brave words and wild imagination. www.houseofsolo.co.uk Info@houseofsolo.co.uk
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Pure London Sponsors & Partners
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12-14 February 2017 Olympia London GET YOUR FREE TICKET or APPLY FOR A STAND