Pure London Lookbook 01

LookBook 01 2 -4 A UGUS T 2015 O L Y M P I A L O N D O N PUR E L O N D O N .C O M

LookBook 01 Welcome to the first edition of the Pure London LookBook. Your monthly guide to what’s hot from Pure London’s collection of brands and designers. See them this August at Olympia London.

Below: Isabel De Pedro www.isabeldepedro.com/ 0034933788014 / carla.tous@isabeldepedro.com

Right Amina Rubinacci www.aminarubinacci.it/ 003981413048 / aspada@ aminarubinacci.it

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Above GUESS Four Marketing (UK Distributor) /+44 (0)20 7608 9100 / info@fourmarketing.com

Above Right Love My Soul www.love-my-soul.com/ 01162756555 / kate@love-my-soul.com

Right Unisa www.unisa-europa.com/en-GB/ 003496697 / Info@unisa-europa.com

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Pure Premium COVETED DESIGNER PIECES, DISTINCTIVE BRANDS AND DIFFUSION COLLECTIONS We’ve searched the globe to curate this immaculate showcase of sought after designers including GUESS, Humanoid, Choiboko, Goto Asato, Loulu et Tu, Oilily and Mihano Momosa. Watch for our Emerging Brands here as well as in Premium Accessories and Footwear for even more inspiration.

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Goto Asato

Goto Asato’s collection is targeted to all individual, modern women of the world. The collection replicates this concept with each of their garments. Their frilled half-sleeve tops and harem pants show uniqueness and originality.

www.gotoasato.com/ +818054448092 asatoz@mac.com

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Mihano Momosa

Mihano Momosa focuses on placing women in a modern fairy tale life with their stunning designs. Each garment is handmade using the finest fabrics, exuding unobtrusive beauty and high class elegance, providing comfort at the same time.

Every collection enables the individual to express their personality whilst holding onto the feminine imperative.

Mihano Momosa interprets love as a premium emotion, manifested through their romantic embroidered garments.

Mihano Momosa will be exhibiting their Pre Fall collection at the show. Mihano Momosa will be exhibiting their Pre Fall collection at Pure London Show in August.

www.mihanomomosa.com +38163270400 adanovic.sladjana@gmail.com

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Katty Xiomara

www.kattyxiomara.com/ +351220133784 / KATTYXIOMARA@KATTYXIOMARA.COM

The brand’s philosophy falls within the concept of designer-driven pieces that are aspirational yet accessible, elegant and timeless, sophisticated but playful, ultra-feminine with precisely tailored silhouettes tailoring, meticulous structures and shapes, bold use of color and print; for women who are confident in themselves and their style choices, strong attitude, individual style and by with a romantic spirit.

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Allure CONTEMPORARY CLASSIC – EFFORTLESS ELEGANCE, STYLISH STAPLES FOR DAYWEAR, INSPIRATIONAL EVENING & OCCASIONWEAR. From glamorous gowns to separates, feminine linens and layers, Allure is your destination for brands including: Linea Rafaelli Casual Chic Collection, Elisa Cavaletti, Kiki Dumitrescu, Mascara, Dynasty, Suzy D and Joe Browns.

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Yaccomaricard

At the heart of every range is the signature Yaccomaricard pin tucked cotton shirt; silhouettes can be loose, sculptural or tailored - the Yaccomaricard shirt has become a trans-seasonal wardrobe essential.

www.ym-fashion.co.uk/ 02074368576 pauline@yaccomaricard.com

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Linea Raffaelli

www.linearaffaelli.be/en/ 003213771476 / k.bosch@linearaffaelli.be

What is unique about Linea Raffaelli is that they can alter their materials, colours and accessories to the wishes of their customers. They have a stunning array of designs to suit all occasions. Their new Linea Raffaelli 2016 Resort Collection features vibrant colours and feminine cuts, and is all made from Italian, French and Spanish fabrics.

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Kiki Dumitrescu Kiki Dumitrescu’s collections use only natural fabrics such as silk chiffon, silk taffeta, italian silk crepe, cotton or viscose. Each year they present their limited edition ARTWEAR RESORT, a collection with a small number of silk dresses using digital prints with paintings realised by their designers.

www.kikidumitrescu.com/ +90040723524922 / gmkikilou@gmail.com

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Aspire EDGY AND VIBRANT, FROM URBAN STYLE TO CONTEMPORARY CASUALS The latest collections from some of the biggest names in British and international fashion including Odd Molly, Louche, James Lakeland, Bourne and Willi Alt.

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Fever

At Fever London, they travel the world in search of original vintage fashion to inspire their range of women’s clothing. They love statement prints and elegant silhouettes and their ss16 collection is influenced by the colours and scenes they have seen on their travels.

www.feverdesigns.co.uk/ 02076366326 / david@feverdesigns.co.uk

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Antica Sartoria

A love of art and embroidery enables Antica Santonia to make unqiue, one of a kind patterns. Their ss16 collection enables their clients to stand out from the crowd.

www.anticasartoriapositano.it/ +0039089875089 / chiara@anticasartoriapositano.com

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La Fabrique Established in Italy over 15 years ago, La Fabrique has grown into an established women’s fashion brand recognised for its refined styling, quality of detailing and a distinctive cut to enhance the beauty of the body.

www.lafabrique.it/ +44 788 0645 806 / cristina@chic-ca.co.uk

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Spirit UP-TO-THE-MINUTE YOUNG FASHION AND INDIVIDUAL STREET STYLE Essential short and forward order launch collections from an eclectic brand mix which includes Little Mistress, Lavish Alice, ICHI, Neon Rose, Garcia, MinkPink, Waven, Traffic People, Collectif Vintage, Alice’s Pig, Wolf & Whistle, Silvian Heach, WYLDR, Frock and Frill and more.

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Vendetta

Vendetta is an experimental British designer label that blends modern-day classics, intricate concepts and sleek silhouettes to deliver an exclusive range of women’s ready-to-wear.

www.vendettathelabel.com +447590900098 / sales@vendettathelabel.com

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Lavish Alice

www.lavishalice.com 07896972982 / lee@labelpr.co.uk

“ Directional, exciting and diverse, Lavish

Alice makes and breaks the fashion rules.

Their collaboration with Lindsay Lohan is available from the 16th June�

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Pocket London Pocket London has created a leisurewear collection for a generation seeking individual expression. It is Sports Lux at its best. Their designs are inspired by the city they live in, and are worn on the very streets from which they are drawn and created.

www.pocket-london.com/ 07887 956920 / edward@pocket-london.com

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Premium Footwear AN EXCEPTIONAL NEW CONCEPT SHOWCASE OF INTERNATIONAL, PREMIUM FOOTWEAR BRANDS AND DESIGNERS Launching at Pure London: Premium Footwear, an exclusive area for invited premium brands including Chie Mihara, Camper, Cocorose, c.doux and Paco Herrero. Whether you’re a footwear specialist or a premium womenswear boutique seeking to complete your offering, this is a mustsee showcase of desirable footwear.

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Cocorose London

Cocorose are passionate about creating shoes with a remarkable difference. Founded in 2007 by Janan Leo, their designer brand has become renowned for their revolutionary concept of foldable shoes, with their signature designs and premium presentation. Their ss16 collection combines design, comfort and function.

www.cocoroselondon.com/ +44 (0)208 829 8919 / janan@cocoroselondon.com

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C.Doux

The C Doux mission is to create casual and vanguard lines for an enterprising, selfconfident woman. A lady who chooses quality and has an open mind to fashion.

Founded in 1935, the models are still made traditionally in Menorca. The collections are avant-garde, trendy and modern, while favouring quality and luxurious design.

www.cdoux.com 07790384170 / gerardilevy@tiscali.co.uk

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Chie Mihara www.chiemihara.com +34 9669 80415 / comercial@chiemihara.com

“We should have shoes that will match our needs.

We want to look feminine, beautiful, attractive but without giving up comfort.�

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Footwear AN ECLECTIC HOST OF NICHE INTERNATIONAL BRANDS. A lovingly curated gathering of 100 brands catering to every style. Brands include Fly London, GEOX, Crime London, Esska, Birkenstock, Peter Kaiser, Zeha Berlin, Brenda Zaro and Yull.

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Love From Cyprus

Handcrafted, quality leather sandals, bags and accessories from the Mediterranean. Inspired by traditional craftmanship, driven by timeless design and a contemporary lifestyle. Their leather Greek sandals and bags journey with you and share your experiences, your loves, your lifestyle and your travels.

www.lovefromcyprus.com/ 35799973393 / lovefromcyprus@gmail.com

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Cara Cara London is a British womens footwear brand with a distinct style and heritage roots. The combination of Italian craftsmanship and contemporary design is the foundation of their brand, and what makes them unique to the high street.

www.carawholesale.com 01491872044 / penny.websell@carawholesale.com

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Yull

www.yull.co.uk 07793 381 993 / sarah@yull.co.uk

“Selling stilettos to the world, the independent shoe brand Yull manufactures all of their products in the UK.�

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Accessories MUST-HAVE COLLECTIONS FEATURING PREMIUM ACCESSORIES, PURE ROCKS, EMERGING BRANDS AND LAUNCH Every outfit needs accessories. Pure London has everything from stylish premium leather handbags, hats, scarves and designer jewellery to exciting limited editions by edgy young designers. You’ll find everything your style-conscious customers need to achieve that bang-on-trend, straight off the catwalk look.

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Vasundhara

Vasundhara Mantri, professional jewellery designer, is one of the very few professional bench jewellers in Kolkata who qualifies to create jewellery by her own hands.

Her jewellery creations bring together the trends and fashion of different worlds, synchronizing Indian, European and American ideas. The result is unalloyed beauty - a fusion of art and craft.

www.vasundhara.in/ +00919830161481 / contact.vasundhara@gmail.com

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Feneun

www.feneun.com/ 00491721400816 / info@feneun.com

Feneun is a young creative brand from Munich looking to translate the fleeting cosmopolitan present into fashion by catching moments and memories and making them wearable. Through digital printing, handpaited detailing, jacquard patterns and embroidery textures single moments are revived and form the foundation from which they create our limited editions of luxurious scarves.

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Untitled Barcelona

Untitled Barcelona is a highly conceptual and exclusive label and each piece is unique and handcrafted. They focus primarily on creating handbags with original painted canvas and natural leathers. These canvases are an integral part in the conceptualisation and realisation of the bags as they are authentic works of art that several contemporary artists produce exclusively for United Barcelona.

www.untitledbarcelona.es/ +34680832779 / untitled.barcelona@gmail.com

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Menswear LAUNCHING IN FEBRUARY 2016: DIRECTIONAL FASHION, FOOTWEAR AND ACCESSORIES FOR MEN. Join us in February 2016 as we launch our dedicated Menswear section at Pure London, with an edited mix of fashion, footwear & accessories for men.

For more information contact: adam.gough@i2ieventsgroup.com / +44 (0)2030332485

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