BMW Group Cultural Engagement by OperaLab

BMW GROUP Cultural engagement

Publisher BMW Group Cultural Engagement

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RED Yellow BlUE

MAJOR WORK COLLECTION BY GERHARD RICHTER. CREATED IN 1973 FOR THE FOYER OF THE BMW GROUP HEADQUARTERS IN MUNICH.

RED Yellow BlUE

MAJOR WORK COLLECTION BY GERHARD RICHTER. CREATED IN 1973 FOR THE FOYER OF THE BMW GROUP HEADQUARTERS IN MUNICH.

FOREWORD › Stefan Sagmeister, Graphic Designer / © photo: John Madere › Stefan Sagmeister, Publication Culture, 2010 / © Sagmeister Inc. P. 56

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› Milan Design Week, Milan, 2010 / Kvadrat, Patricia Urquiola, Giulio Ridolfo and Flos, The Dwelling Lab / © BMW AG › Robin Rhode, An Expression of Joy, Los Angeles, 2008 / © BMW AG, photo: Bernhard Limberger › all images / Galerie 71, BMW Werk Munich, 2008 / Norbert Haas, Installation / © Galerie 71, Foto: Peter Rossa

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› Kulturmobile, employee initiative, Munich / © BMW AG/ Haus der Kunst / © BMW AG/ Bayerische Staatsoper/ Nationaltheater / © BMW AG/ Bayerisches Staatsballet/ Nationaltheater, photo: Wilfried Hösl / © BMW AG/ Staatstheater am Gärtnersplatz, photo: Ida Zenna / © BMW AG/ Museum Brandhorst, photo: Haydar Koyupinar / © BMW AG/ Münchner Lustspielhaus

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› BMW Kammerorchester, Munich / © BMW Kammerorchester › BMW male voice choir, Munich / © BMW Männerchor › BMW DIXI Drivers, Munich / Werner Grün, Helmuth Hauck, Peter Tänzer, Helmut Albert, Alois Morber, Ulrich Walcher / © photo: Lars Wunderlich

Prior to publication, the publisher made strenuous efforts to establish the names of all other copyright owners. People and institutions who could not be reached and who wish to claim the rights to images used are requested to contact the publisher.

Imprint Publisher BMW Group Business, Finance and Sustainability Communications For further information: Cultural Engagement Dr. Thomas Girst, Cornelia Tiller, Antonia Walther 80788 Munich +49 (0) 89 382 20067 presse@bmw.de www.bmwgroup.com/culture © 2011 BMW Group, Munich. All rights reserved.

Design Stofer und Hartjen Proof Reader Larissa Rabe English translation Steve Hyde, Hyde & Hyde Print Eberl Print GmbH

Culture moves people. It is a driving force that connects and inspires. What would our world be like without its symphonies, works of art or architectural masterpieces?

The BMW Group also moves people. We offer our customers independence through our products. We also move people through the cultural engagements we support. We believe the voice of those involved in art and culture is one of the most important in our society. These voices challenge us with new perspectives. Through our long-term, sustainable support, we wish to continue enabling their voices to be heard. Our support of art and culture has a long tradition stretching over 40 years. We are convinced that those who strive to innovate and create need independence. For the BMW Group, a commitment to cultural engagement is ingrained in our culture. Because of this, we attach a great deal of importance to the mutual development

of long-term partnerships. As well, we do not shy away from the unusual or the controversial because truly groundbreaking achievements can only be created where artistic freedom knows no bounds. With this publication, we offer you an overview of our cultural activities worldwide. We hope it captures the excitement and joy we have been so fortunate to experience across many years of collaboration with many cultural institutions and wonderful artists. Frank-Peter Arndt Member of the Board of Management of the BMW AG

› MINI Wash Me, Switzerland, 2009 / Aurel Sack, AS / © BMW AG / Aurel Sack › MINI Wash Me, Switzerland, 2009 / Rémi Jaccard and Stefan Ege, Concrete/Walls / © BMW AG/ Rémi Jaccard / Stefan Ege P. 28

› 61st International Film Festival Berlinale, Berlin, 2010 / Jürgen Vogel in front of BMW 507 Touring/ Sport © BMW AG

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› all images / BMW Shorties, Kuala Lumpur, 2011 / © BMW Group

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› Rankin, Spirit of Ecstasy # 1, 2011 / © Rolls-Royce Motor Cars Limited/ Rankin › Tony Cragg, Tongue in Cheek, 2002 / Single piece in the Cass Sculpture Foundation / © Tony Cragg, photo: Cass Sculpture Foundation › Rankin, Spirit of Ecstasy # 2, 2011 / © Rolls-Royce Motor Cars Limited/ Rankin

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› Young curator workshop – Real Players, 6. Berlin Biennale, Berlin, 2010 / Studio visit Olafur Eliasson (from left to right): Olafur Eliasson, Ana Janevski, Radmila Joksimović, Rhea G. Dal) / © photo: Wang Dong › Young curator workshop – Real Players, 6. Berlin Biennale, Berlin, 2010 / © photo: Shering Stiftung › Philip Johnson Glass House, Connecticut / © The Philip Johnson Glass House, Foto: Eirik Johnson

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› Opera for All, Berlin, 2011 / Conductor Barenboim / © Staatsoper Unter den Linden

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› Opera For All, Munich, 2011 / exterior view of the Bavarian State Opera House / © Bayerische Staatsoper, photo: Wilfried Hösl › Opera For All, Berlin, 2007 / exterior view Staatsoper Unter den Linden / © BMW AG

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› Bolshoi Theatre, Moscow / exterior view / © Bolshoi Theatre › Guangzhou Opera House, China / Interior view, architecture: Zaha Hadid / © photo: Virgile Bertrand

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› Nachtmusik der Moderne, Munich, 2010 / interior view Pinakothek der Moderne / © photo: Florian Ganslmeier

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› BMW Welt Jazz Award, Munich, 2009 / The Trio [em] / © BMW AG, photo: Leonhard Lenz › BMW Welt Jazz Award, Munich, 2011 / Wanja Slavin Lotus Eaters / © BMW AG, photo: Leonhard Lenz

AN ADDITIONAL CONTRIBUTION TO CONSERVING RESOURCES. BMW Group Cultural Engagement was awarded the Blue Angel eco-label. The paper used (Enviro Top) was produced, climate-neutrally and without optical brighteners and chlorine bleach, from recycled waste paper. All other production materials used also comply with the requirements of the Blue Angel eco-label (RAL-UZ 14). The Blue Angel is considered to be one of the most stringent eco-labels in the world.

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› BMW Jazz Club Poland, Warsaw, 2006 / Anna Maria Jopek and Oscar Castro Neves / © BMW Poland

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› all images / Spielfeld Klassik, Munich, 2010 / © Die Münchner Philharmoniker, photo: wildundleise.de

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› BMW Individual 7 Series Composition inspired by Steinway & Sons / © BMW AG › BMW Individual 7 Series Composition inspired by Steinway & Sons / Pianist Sebastian Knauer at the launch / © BMW AG

carbon neutral natureOffice.com | DE-141-111976

print production P. 40

› Festival de México, Mexico City, 2009 / © Festival de México, photo: Eniac Martínez

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› image 1+ 2 / Lichfield Festival, Lichfield, 2011 / © BMW AG › Festival de México, Mexico City, 2009 / © Festival de México, photo: Bénédicte Desrus

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› Elbphilharmonie, Hamburg / Rendering west view, architecture: Herzog & de Meuron / © Elbphilharmonie/ Herzog & de Meuron

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› Bach archive, Leipzig, 2011 / Thomanerchor, Thomaskirche / © Bach-Archiv Leipzig, photo: Gert Mothes › A cappella Festival, Leipzig, 2011 / Wishful Singing, family concert / © DREIECK MARKETING, photo: Andreas Neustadt

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› all images / Carl Orff Festival, Andechs, 2011 / © Carl-Orff Festspiele, photo: Stefan A. Schuhbauer von Jena

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› Pavillon 21 MINI Opera Space, Munich, 2010 / exterior view at night, architecture: Coop Himmelb(l)au / © BMW AG › Pavillon 21 MINI Opera Space, Munich, 2010 / MINI Countryman presentation, architecture: Coop Himmelb(l)au / © BMW AG, photo: Brauer Photos › Pavillon 21 MINI Opera Space, Munich, 2010 / daytime exterior view, architecture: Coop Himmelb(l)au / © BMW AG

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› BMW Group headquarters, Munich / exterior view, architecture: Karl Schwanzer / © BMW AG, photo: Marcus Buck

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› BMW Welt, Munich / exterior view, architecture: Coop Himmel(l)bau / © BMW AG, photo: Marcus Buck › BMW Werk Leipzig, Leipzig / exterior view, architecture: Zaha Hadid / © BMW AG, photo: Erik Chmil

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› BMW Museum, Munich / interior view / © BMW AG

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› BMW Museum, Munich / ART + COM, kinetic sculpture / © BMW AG, photo: Marcus Buck › BMW Museum and headquarters, Munich / exterior view, architecture: Karl Schwanzer / © BMW AG, photo: Marcus Buck

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› all Images / Salone Internazionale del Mobile, Milan, 2011 / Concept MINI Sintesi / © BMW AG

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› Salone Internazionale del Mobile, Milan, 2011 / MINI La Strada / © BMW AG › image 2+3 / Salone Internazionale del Mobile, Milan, 2011 / MINI Family Mobile / © BMW AG

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› all Images / Rolls-Royce Motor Cars factory, Goodwood / © Rolls-Royce Motor Cars Limited

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› Concorso d’Eleganza Villa d’Este, Cernobbio, 2011 / Design Talk / © BMW AG › Concorso d’Eleganza Villa d’Este, Cernobbio, 2011 / © BMW AG

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› all images / Christopher E. Bangle, Art of Car Design, Pinakothek der Moderne, Munich, 2003 / © BMW AG

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› Stefan Sagmeister, Publication Culture, 2010 / © BMW AG 61

CONTENTS

CONTEMPORARY ART

CLASSICAL MUSIC AND JAZZ

ARCHITECTURE AND DESIGN

CULTURE IN THE COMPANY

List of images / Publisher

BMW guggenheim Lab

URBAN THINK TANK AND MOBILE LABORATORY.

6 YEARS 9 MEGACITIES 3 ARCHITECTS Mobile laboratories for the world’s metropolises. Interactive experi mental areas. Focal points for new ideas for life in cities. Led by multi-disciplinary teams from architecture, art, design, science, technology and education. Open for all. Participation free. w ww.bmwguggenheimlab.org

“Our collaboration with BMW brings together three kinds of expertise – an international museum, international design firms and emerging talents from a number of different fields – for a research-and-development project with almost limitless potential. We cannot predict, and do not want to predict, the outcomes of this openended experiment. We do know that it may change every city and community it touches, and point the way toward new possibilities for the urban environment worldwide.” Richard Armstrong, Director of the Solomon R. Guggenheim Foundation and Museum

Contemporary Art

BMW Tate Live

THE TATE IS NOW EVERYWHERE WHERE THE PUBLIC IS. BMW Tate LIVE: Performance Room. The first artistic performance pro足 gramme exclusively for live transmis足 sion over the Internet. In real time. Simultaneous viewer inter足action via social networks. One series, numer足 ous international artists. w ww.tate.org.uk 8

Contemporary Art

Deutsches Museum AkademieGalerie

MUNICH: ONE CITY, TWO SPECIAL INVOLVEMENTS.

“We’re shaping the future in an important area of life – individual mobility. As a sustainable company in the automotive industry around the world, we accept responsibility. We are delighted to be making a contribution to the future of the Deutsches Museum. We are proud to be a partner in this initiative.” Dr.-Ing. Dr.-Ing. E.h. Norbert Reithofer, Chairman of the Board of BMW Group

The Deutsches Museum. Its future will be assured by the foundersʼ circle initiative. The AkademieGalerie in the “Uni versität” underground station. An exhibition platform for students. w ww.deutsches-museum.de w ww.adbk.de

Contemporary Art

SPIELART THEATRE FESTIVAL

AN INITIATIVE BY THE CITY OF MUNICH AND THE BMW GROUP.

Spielmotor e.V.: Founded in 1979. An idea of the city of Munich and the BMW Group. And a network of cultural institutions. A living example of a fruitful public-private partnership. SPIELART: A festival for international theatre styles, initiated by Spielmotor e.V. A stage for extraordinary ideas. Critical and experimental. Every two years. w ww.spielart.org, www.spielmotor.de 10 Contemporary Art

“The SPIELART theatre festival is one facet of many events by Spielmotor e.V. The association – between the city of Munich and the BMW Group – is the oldest public-private partnership in Germany. The theatre festival itself is an integral part of the long-standing, international cultural commitment of our company. And so it will remain in the future.” Maximilian Schöberl, Senior Vice President, BMW Group, Corporate Affairs

“As chairman of the Spielmotor Association, I would like to express my sincere thanks to BMW on behalf of the city for the many years of excellent cooperation. Even after more than thirty years, the work of this public-private partnership promoting international culture in Munich is still exemplary.” Dr. Hans-Georg Küppers, Cultural Superintendent, City of Munich and CEO Spielmotor München e.V. Contemporary Art 11

ART AWARDS

IMPORTANT SPRINGBOARDS FOR YOUNG ARTISTS.

Premio de Pintura Spain Mario Antolín Grant for Aid to Pictorial Research Spain Youngest Talent Award Spain Young Designer Contest, Warsaw Art College Poland PANL – Photographers association of the Netherlands THE NETHERLANDS Irish ArtS Review Art Awards, Irish Museum of Modern Art IRELAND Young China Talent Exhibition China 12 Contemporary Art

ARTIST RESIDENCES

A HOME FOR ART AND CREATIVITY. LIA – Leipzig International Art Programme. Offering an artist in residence programme for four artists. BMW artist residence at the Musée Nicéphore Niépce. For outstanding photographers. w ww.liap.eu, www.museeniepce.com

“I didn’t want to do something that would be shooting myself in the foot, like covering the car with lead. That wouldn’t help achieve the goal of what we’d like to do here. I didn’t want to create anything that wouldn’t put this car in a position to be very competitive and hopefully win.” Jeff Koons

2010 Jeff Koons

BMW Art Cars

A COLLECTION OF ROLLING SCULPTURES.

Alexander Calder 1975 Frank Stella 1976 Roy Lichtenstein 1977 Andy Warhol 1979 Ernst Fuchs 1982 Robert Rauschenberg 1986 Michael Jagamara Nelson 1989 Ken Done 1989 Matazo Kayama 1990 César Manrique 1990 A.R. Penck 1991 Esther Mahlangu 1991 Sandro Chia 1992 David Hockney 1995 Jenny Holzer 1999 Olafur Eliasson 2007 Jeff Koons 2010 14 Contemporary Art

2007 Olafur Eliasson

â&#x20AC;&#x153;Our movement in space implies friction: not just wind resistance, but also social, physical and political friction.â&#x20AC;? Olafur Eliasson

Begun in 1975 by Alexander Calder. Followed by artists like Frank Stella, Andy Warhol, Jenny Holzer and Olafur Eliasson. 2010: the BMW M3 GT2 by Jeff Koons. Worldwide museum tour across Asia, Australia, USA, Japan and Europe. w ww.bmw-artcartour.com

1999 Jenny Holzer

Contemporary Art 15

1979 Andy Warhol

“I tried to portray a sense of speed. When a car is going really fast, all the lines and colours become a blur.” Andy Warhol

“I think mobile museums would be a good idea. This car is the fulfilment of my dream.” Robert Rauschenberg

1976 Frank Stella

1977 Roy Lichtenstein

1986 Robert Rauschenberg

16 Contemporary Art

1991 Esther Mahlangu

BMW Young Asian Artists Series

YOUNG ART FROM ASIA THAT INSTANTLY FINDS ADMIRERS.

Promotion of young artists from Asia. Including financing a twoweek stay in Singapore. At the end, the work produced is published, exhibited and sold. Every two years.

Contemporary Art 17

ART FAIRS

BMW SUPPORTS THE WORLD’S MOST IMPORTANT PLATFORMS IN THE ART MARKET.

Art Basel Switzerland Art Basel Miami Beach Usa Frieze Art Fair London, United Kingdom Frieze Masters London, United Kingdom Frieze New York USA Paris Photo France TEFAF Maastricht, The Netherlands ARTHK – Hong Kong International Art Fair China Art Toronto – Toronto International Art Fair Canada Gallery Weekend Berlin Germany Art Amsterdam The Netherlands KIAF – Korea International Art Fair Seoul

“Art Basel and Art Basel Miami Beach are pleased to continue their long partnership with BMW. BMW has been involved in the art world for many decades now and on every continent.” Annette Schönholzer and Marc Spiegler, co-directors of Art Basel and Art Basel Miami Beach

18 Contemporary Art

“We are delighted that BMW is providing the official car for TEAF. An example of two partners who stand for high quality, innovation and elegance finding each other.” Ben Janssens, Chairman of the Executive Committee, TEFAF Maastricht

“It is a great pleasure to work with a company such as BMW who have such a deep commitment to support of contemporary art and artists. They have been long-standing collaborators of the Frieze Art Fair, and we are thrilled to be working with them yet again this year.” Amanda Sharp, co-founder of Frieze Art Fair London

Contemporary Art 19

Autowerke

BMW production from 28 angles.

A photographic approach to BMW production. By internationally reÂ nowned photographers like Thomas Demand, Candida HĂśfer, Wolfgang Tillmans, Thomas Struth and Rineke Dijkstra. In 2005 the complete body of art was handed over to the Museum of Fine Arts in Leipzig.

20 Contemporary Art

BMW China Culture Nights FUTURE NEEDS History.

BMW Culture Journey BMW Culture NightS BMW Art Power List 100

The BMW Culture Nights in Beijing is a major art festival. Spectacular performances and exhibitions show excellence in the performing and visual arts. In the meantime, a sig足 nificant contribution to the cultural exchange between Germany and China.

Independent Collectors

2,500 ART COLLECTORS FROM AROUND THE WORLD AND ONE PARTNER.

The Independent Collectors. The first global art collector community. Members from over 70 countries and one partner. BMW. Including a guide to international private collections open to the public. w ww.independent-collectors.com 22 Contemporary Art

MINIs styled by designers such as Angela Missoni, Donatella Versace or Dean and Dan Caten from DSQUARED2. The largest annual AIDS Charity Event in Europe. Altogether, a total of 500,000 Euros in donations through the sale of these special unique MINIs. w ww.lifeball.org

MINI LIFE Ball

FESTIVE BALL WITH A SERIOUS HISTORY.

Contemporary Art 23

Preis der Nationalgalerie für junge Kunst GERMANY’S MOST VALUABLE PRIZE FOR YOUNG ART.

Initiated by the Association of Friends of the National Gallery. Every two years, with four short listed artists. Exhibition of works and announcement of the winner at the Museum of Contemporary Art, Hamburger Bahnhof, Berlin. International juries. Since 2011, Preis für junge Filmkunst with the German Film Academy. w ww.neue-nationalgalerie.de w ww.hamburgerbahnhof.de “The Preis der Nationalgalerie für junge Kunst is one of the world’s most prestigious museum awards. That’s due, on the one hand, to the artists whose great creativity and farsightedness can always be counted on, and, on the other hand, to our partner BMW whose long-term support has been present from the beginning. The exchange with BMW, between art and business systems, is for me always an honest, sincere dialogue among equals.” Udo Kittelmann, Director National Gallery, Berlin

24 Contemporary Art

â&#x20AC;&#x153;The Preis der Nationalgalerie fĂźr junge Kunst is a highlight for Berlin as a metropolis of art. Even more remarkable is that a patron sponsored initiative is celebrating and supporting contemporary art here in the capital for the sixth time. I find this firm commitment to contemporary art particularly outstanding for a private initiative.â&#x20AC;? Bernd Neumann, Minister of State (2011)

Contemporary Art 25

MINI Ludlow 38

GOETHE ART INSTITUTE: A Space FOR YOUNG GERMAN CURATORS IN MANHATTAN. The Goethe-Institut’s Manhattan Art Space “Ludlow 38”. Designed by Ethan Breckenridge and Liam Gillick. In cooperation with German art associations. Oneyear scholarships for young curators from Germany. w ww.ludlow38.org

“The Goethe-Institut and BMW share a long and creative collaboration. The projects are geared to the specific requirements of each of the different regions of the world and are therefore particularly effective. We are currently working together with MINI in New York’s Lower East Side on an art gallery project as curatorial residence 'Ludlow 38' that gives young curators exciting design options in an international environment to which the young art scene responded tremendously.” Dr. (h.c.) Klaus-Dieter Lehmann, President of the Goethe-Institut 26 Contemporary Art

Krink MINI MINI Wash me

MOBILE CANVASEs FOR URBAN CULTURE. Two examples from many: KRINK MINI created by New Yorker street artist Craig “KR” Costello.

MINI Wash Me: a MINI continuously redesigned by ten artists. Docu mented in words and pictures. w ww.krink.com, www.washme.ch

Contemporary Art 27

BMW Film INVOLVEMENT BMW PLAYS AN IMPORTANT ROLE IN FILM.

In Hollywood, Cannes or Babelsberg. Blockbuster, experimental short film or Berlinale. In one, a BMW has one of the leading roles, in another, BMW is the supporting partner.

28 Contemporary Art

Berlinale Berlin, Germany Moscow International Film Festival Russia “Golden Eagle” Award Moscow, Russia Irish Film and Television AwardS Dublin BMW Shorties Kuala Lumpur, Malaysia Sighişoara Film Festival ROMANIA Toronto Film Festival Canada Dubai Film Festival United Arab Emirates Regensburger Kurzfilmwoche Germany Landshuter KurzFilmfestival Germany Bayerischer Filmpreis Germany Bayerischer Fernsehpreis Germany Contemporary Art 29

Rolls-Royce Motor Cars “SPIRIT OF ECSTASY” TRANSLATED INTO TODAY’S LANGUAGE.

Spirit of Ecstasy. The enigmatic symbol of Rolls-Royce. Cult figure and motoring icon. Subject and inspiration for a commission with Rankin, the world-famous English photographer. For 100 images in the language of contemporary photo graphic iconography. Other cultural engagements: Chichester Festival Theatre. From April to September. Classical and contemporary works. Goodwood Sculpture Park. Monumental sculpture in an idyllic landscape. w ww.rolls-roycemotorcars.com/rankin

30 Contemporary Art

The Philip Johnson Glass House. National Trust Historic Site. Berlin Biennale and young curator workshop. Open space and testing ground for new ideas by young artists and curators. Taiwan BMW Creative Space. Kochi-Muziris Biennale, India.

OTHER ART FUNDING

From experimental fields to creative spaces.

Contemporary Art 31

Opera for All STATE OPERA FOR ALL GREAT OPERA THAT COMES ACROSS LAID BACK. In the open air and free. In evening gowns and in blue jeans. In Munich and Berlin. With the Bavarian State Opera and the Staatsoper Unter den Linden. Star conductors Daniel Barenboim, Kent Nagano, Zubin Mehta. w ww.bayerische.staatsoper.de w ww.staatsoper-fuer-alle.de

“Art is neither moral nor immoral, neither uplifting nor objectionable; only our reaction makes it one or the other for us.” Daniel Barenboim

â&#x20AC;&#x153;Opera for All reaches an audience that would otherwise never dream of going to the opera. A fantastic thing for the audience and, above all, a great validation of the social significance of our action.â&#x20AC;? Placido Domingo

Classical Music and Jazz

ORCHESTRA AND OPERA COOPERATION

MAJOR STAGES FOR OPERA, CONCERTS AND THEATRE.

Bolshoi TheatRE MOSCOW, Russia Opera Ireland Dublin Teatro alla Scala MILAN, Italy Orchestre de Paris France OperA Guangzhou China Hungarian State Opera Budapest BOZAR Brussels Belgium West-Eastern Divan ORchestra Sugi Opera Seoul, South Korea

Museum at night: a concert series in the rotunda of the Pinakothek der Moderne. With the Munich Chamber Orchestra. Portrait of three contemporary composers per season. Exhibition rooms open. Mood-setting intro足 duction to the concert.

Nachtmusik der Moderne

An experience for the ears. And the eyes. Classical Music and Jazz

BMW Welt Jazz Award

A COMMITMENT WITH THE RIGHT GROOVE.

Free matinees. Exciting finales. International ensembles. Awarded by a prestigious jury of recognized experts. Celebratory closing ceremony in the auditorium of the BMW Welt. 36 Classical Music and Jazz

Jazz Engagements

FROM DIXIELAND AND SWING TO MODERN AND JAZZ RAP.

JazzClub Regensburg Germany Jazz an der Donau Straubing, Germany LEIPZIG JAZZ DAYS Germany BMW German Jazz Fest Budapest, Hungary Jazz at the Castle PRAGUE, Czech Republic BMW Jazz Club Warsaw, Poland INTERNATIONAL MUSIC FESTIVAL Český Krumlov CZECH REPUBLIC Jazz und Classic Festival CHISINAU, MOLDOVA BMW Brazil Jazz Festival SÃo Paulo Panama Jazz Festival Panama City JZ Shanghai Music Festival China JARASUM INTERNATIONAL JAZZ FESTIVAL SOUTH KOREA

Classical Music and Jazz

“The city of Munich has, for many years, made it a duty to enhance cultural education. It’s a motivation as well as incentive for the Munich Philharmonic to have BMW as the first partner in this forward-looking field. It shows how much significance education and cultural education have outside the Philharmonic’s sphere! The Munich Philharmonic sees this as a central role on the way to the future and we’re delighted that BMW are accompanying us!” Paul Müller, Director of the Munich Philharmonic “When are we going again, dad?” Marcel, 12 years

MUNICH PHILHARMONIC

“Spielfeld Klassik” FOR MUSIC LOVERS, LARGE AND SMALL. The educational programme of the Munich Philharmonic. Initiated by principal conductor Lorin Maazel and executive director Paul Müller. “Spielfeld Klassik” represents more than 100 events per season. Arousing curiosity for classical music from different perspectives: from childrensʼ to university concerts, instrument performances, rehearsal visits, workshops with school groups. w ww.spielfeld-klassik.de 38 Classical Music and Jazz

Young Steinway Artists BOUND BY A PASSION FOR PERFECTION.

Steinway & Sons and BMW. Two names, one ambitious goal. Partners in the international talent promotion programme. Cooperation in piano competitions for children and young people under 17 years old. A gala concert by the winner as celebratory climax. Limited special edition of the BMW 7 Series inspired by Steinway & Sons.

Classical Music and Jazz

Festivals

FROM MEXICO TO STOCKHOLM.

Festival de Mexico Mexico City Spoleto Festival USA Charleston, South Carolina Lichfield Festival United Kingdom Baltic Sea Festival Stockholm, Sweden Art Beats Kuala Lumpur, Malaysia HUSH! Full Band MACAO, CHINA TongyEong International Music Festival South Korea

“When the global company BMW, with its home in Munich, takes on a role as leading partner in Hamburg, it makes us particularly proud. Firstly, we are thrilled that the breathtaking vision of a concert hall for the 21st Century is widely embraced beyond Hamburg. Secondly, BMW’s commitment reinforces a Hamburg tradition in which the economy and culture have always been connected in a fruitful symbiosis.” Christoph Lieben-Seutter, General & Artistic Director of the Elbphilharmonie

Elbphilharmonie Hamburg TURNING A BOLD VISION INTO REALITY. The new Elbphilharmonie. Designed by Herzog & de Meuron. BMW as leading partner since 2002. w ww.elbphilharmonie.de 42 Classical Music and Jazz

BACH-ARCHIV AND A CAPELLA MUSICAL HIGHLIGHTS IN LEIPZIG. BMW is the principle partner of the Bach-Archiv e.V. in Leipzig. Celebrating 800 years of the Thomaner Choir. World premiere of five contemporary festive musical pieces in 2012. “Three hours of pleasurable mo ments”, the Leipziger Volkszeitung newspaper wrote of the a cappella festival. Vocal music from classical to modern. w ww.bach-leipzig.de w ww.a-capella-festival.de

Classical Music and Jazz

Festivals at the site of Orffʼs work and the site of his last resting place. The appropriate place for “Carmina Burana” and the other works of the great Bavarian composer.

CARL ORFF FESTIVAL

CARL ORFF’S MUSIC COMES TO LIFE IN ANDECHS. 44 Classical Music and Jazz

Pavillon 21 MINI Opera Space AN IDEA LIKE A BOLT OF LIGHTNING.

“The Pavillon 21 MINI Opera Space is not only an architecturally impressive, urban signal for Munich, it’s a new venue for new ways of hearing and seeing, for the experimental and for confronting all art disciplines. That MINI’s cultural commitment has made this possible is a joy and a sign of the commitment and ties between business and art.” Nikolaus Bachler, General Director of the Bavarian State Opera

A temporary venue in central Munich. Architects: Coop Himmelb(l)au. A project for creativity initiated jointly with the Bavarian State Opera. Exper imental musical theatre, clubbing and events. From Urban Art and Mando Diao to Christoph Schlingensief.

Classical Music and Jazz

ARCHITECTURE

TRENDSETTING CONSTRUCTION FOR THE FUTURE. 46 Architecture and Design

“As contemporary society doesn’t stand still, architecture and design must evolve with the patterns of life. I think what is new in our generation is a greater level of social complexity – which is reflected in its art, architecture and design.” Zaha Hadid, Architect

At BMW, innovative architecture is an important part of the public image. 1972. Corporate headquarters in Munich (“four cylinder”) by Karl Schwanzer. 2005. Central building of the BMW Leipzig plant by Zaha Hadid. 2007. BMW Welt as a universal communications centre by Coop Himmelb(l)au. Architecture and Design 47

48 Architecture and Design

The BMW Museum. Also designed in 1972 by Karl Schwanzer. Subse quently extended.

5,000 m2 for 120 original exhibits from over 90 years. Today, one of Munich’s favourite museums. Lovingly called “The Museum Bowl”. w ww.bmw-museum.com w ww.bmw-welt.com

Architecture and Design 49

MINI AT DESIGN FAIRS

PLATFORM FOR VISIONARY PERSPECTIVES ON MOBILITY CONCEPTS OF THE FUTURE. PROMOTING YOUNG TALENT.

Salone del Mobile Milan, Italy MINI@INTERNI: Installation MINI Sintesi Milan, Italy Triennale Design Museum Milan, Italy DMY International Design Festival Berlin, Germany Blickfang, Internationale Designmesse Stuttgart, Germany 50 Architecture and Design

Architecture and Design 51

Rolls-Royce Motor Cars WHERE ROLLS-ROYCE MEETS THE 21ST CENTURY.

â&#x20AC;&#x153;Its location on the historic estate, with its long association with motoring and craftmanship, makes Goodwood a fitting home for Rolls-Royce Motor Cars.â&#x20AC;? Sir Nicholas Grimshaw, Architect

Goodwood. Home of motorsport and many automotive events. And the home of Rolls-Royce Motor Cars. Headquarters and manufacturing facilities built as a symbol of the attitude of Rolls-Royce: unique and forward thinking. An incomparable blend of natural materials and modern technology. 52 Architecture and Design

Concorso d’Eleganza Villa d’Este

DESIGN TAKES PLACE IN THE MIND. AND ON LAKE COMO.

Integral part of the legendary Concorso dʼEleganza on Lake Como: “BMW Group Design Talk Villa dʼEste” podium discussion. A forum for discussion and exchange of ideas. High-profile participants. A different subject each year. A must for car lovers and connoisseurs. w ww.concorsodeleganzavilladeste.com

Architecture and Design 53

Art of Car Design Pinakothek der Moderne. A VIVID STATEMENT ABOUT DESIGN.

The marble relief in the Pinakothek der Moderne in Munich: weighing 25 tons and measuring 120 square metres. Projection surface and part of a film installation visible from the outside. “Something opens at night, which otherwise normally closes: the museum. And something appears on the street that would otherwise disappear, with- drawing into the white cube or black box.” Victor Hausladen, video artist 54 Architecture and Design

CULTURE By Stefan Sagmeister 1,488 BOOKS TO VIEW, READ, DRIVE.

A book on wheels. Remotely con trolled and mobile. The subject: BMW Group’s cultural support. The artist: graphic designer and double Grammy winner Stefan Sagmeister. Limited edition. Unique copies, not for sale. Personally signed.

“In a publication about all the cultural activities of the BMW Group it made sense to include four hidden wheels and a remote control that allows readers to drive the book around the room. Culture really moves.” Stefan Sagmeister, graphic designer

ARTIST COOPERATIONS

AUTOMOTIVE DESIGN AND CREATIVE PRODUCTIVITY. When launching new models, BMW works with artists, photographers and designers. Such as Robin Rhode, Jake Scott, Rankin, Paul Cocksedge, Theo Jansen and Patricia Urquiola.

Patricia Urquiola

“The tyre tracks become a communication tool that connect the twodimensionality of the image with the third spatial dimension. The driving experience provides physical access to the primary colours of the two-dimensional painting.” Robin Rhode, street artist 56 Architecture and Design

Gallery 71. Providing employees at the BMW plant in Munich an opportunity to present their own work in elegant surroundings. Exhibitions change every four months.

CULTURE IN THE COMPANY

BMW EMPLOYEES AND THE FINE ARTS. Culture in the Company 57

KULTURMOBILE. AN EMPLOYEE INITIATIVE BMW Chamber Orchestra BMW Men’s Choir Dixi Drivers w ww.dixi-drivers.de w ww.bmw-kammerorchester.de

Kulturmobile. Eine Mitarbeiterinitiative.

Veranstaltungen Jan.-- März 2006 mit Literaturund Filmtipp

Fotografie: Wilfried Hösl

Veranstaltungen April -- Juni 2007 mit Literaturund Filmtipp

Bitte richten Sie Ihre verbindliche Kartenbestellung an: Kulturkommunikation AK-4 www.bmwgroup.com/kultur kulturmobile@bmw.de

Bestellschluss 20.01.06

BMW.KM_4.08_Plakat_v08

19.09.2008

15:15 Uhr

BMW.KM_3.09_Plakat_Auswahl

Seite 1

30.06.2009

11:30 Uhr

Exklusiv-Veranstaltung »Orphée et Eurydice« von Christoph Willibald Gluck Bayerische Staatsoper, Nationaltheater Musikalische Leitung: Ivor Bolton Donnerstag, 30.03.06, 20 Uhr; Einführung 19 Uhr

58 Culture in the Company

Exklusiv-Veranstaltung »Dornröschen« von Peter I. Tschaikowsky Bayerisches Staatsballett, Nationaltheater Choreografie: Marius Petipa und Ivan Liska ˇ Freitag, 15.06.07, 19.30 h Einführung 18 h bzw. 18.45 h

Kulturmobile. Eine Mitarbeiterinitiative.

Veranstaltungen Juli - Sept. 2009 mit Literaturtipp

Veranstaltungen Juli -- Sept. 2010 mit Literaturtipp

Online im Intranet: kulturmobile.muc

Foto: Haydar Koyupinar, © Museum Brandhorst

Fotografie: © Ida Zenna – Staatstheater am Gärtnerplatz

Bestellschluss 3.11. 2008

Exklusiv-Veranstaltung »Der kleine Prinz«, Tanzstück von Hans Henning Paar nach Antoine de Saint-Exupéry TanzTheaterMünchen, Staatstheater am Gärtnerplatz Donnerstag, 11. Dezember 2008, 19.30 h Einführung 19 h Künstlergespräch mit Hans Henning Paar ab 21 h

Bestellschluss 27.04.07

Kulturmobile. Eine Mitarbeiterinitiative.

Veranstaltungen Okt.-- Dez. 2008 mit Literaturtipp

Kulturkommunikation AK-12 kulturmobile@bmw.de www.bmwgroup.com/kultur Weitere Informationen: http://kulturmobile.muc

Kulturkommunikation AK-4 kulturmobile@bmw.de www.bmwgroup.com/kultur Weitere Informationen: www6.muc/kultk

Seite 1

Kulturmobile. Eine Mitarbeiterinitiative.

Bitte richten Sie Ihre verbindliche Kartenbestellung an:

Bitte richten Sie Ihre verbindliche Kartenbestellung an: Kulturkommunikation AK-11 kulturmobile@bmw.de www.bmwgroup.com/kultur

Bestellschluss 14.08. 2009

Exklusiv-Veranstaltung Museum Brandhorst, Kunstareal München Museumsbesuch und Vortrag exklusiv für BMW Mitarbeiter Donnerstag, 24. 09. 2009, 20 -- 22 h Einführungsvortrag 20.15 h bzw. 21.15 h Karten erhältlich zu 11 €

Bitte richten Sie Ihre verbindliche Kartenbestellung an: Kulturkommunikation AK-11 kulturmobile@bmw.de

Bestellschluss 31.07. 2010

Exklusiv-Veranstaltung Der Watzmann ruft Ein Theaterstück von und mit M.O.Tauchen Münchner Lustspielhaus Donnerstag, 23.09.2010, 20.30 h Ermäßigter BMW Kartenpreis: 18 € Details unter: kulturmobile.muc

Culture in the Company 59

List of images Images are listed according to their position on the page, from top left to bottom right.

Cover

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› BMW Guggenheim Lab, New York City, 2011 / Exterior view, architecture: Atelier Bow-Wow / © Solomon R. Guggenheim Foundation, photo: David Heald

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› image 1 + 2 / BMW Guggenheim Lab, New York City, 2011 / Interior view, Urbanology Installation / © Solomon R. Guggenheim Foundation, photo: Roger Kisby › First cycle diagram BMW Guggenheim Lab, 2010 / © Solomon R. Guggenheim Foundation

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› Jérôme Bel, The Show Must Go On, 2011 / © Jérôme Bel, photo: Mussacchio Laniello › Jérôme Bel, Shirtology, 1997 / © Jérôme Bel, photo: Herman Sorgeloo › BMW Tate LIVE, London, 2011 / Chris Dercon, Director Tate Modern with Dr. Uwe Ellinghaus, Head of Brand Management BMW and BMW Group Marketing Services / © Tate Photography

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› image 1 + 2 / Deutsches Museum, Munich / © Deutsches Museum, photo: Toby Binder › Akademie der Bildenden Künste, Akademie Galerie, Munich, 2007 / Lucia Falconi, EL TI EMPO VUELO – DIE ZEIT FLIEGT, installation view / © Lucia Falconi

› BMW Art Cars, 1976 / Frank Stella, BMW 3.0 CSL / © VG-Bildkunst, Bonn 2011 › BMW Art Cars, 1977 / Roy Lichtenstein, BMW 320i group 5 racing version / © VG-Bildkunst, Bonn 2011 › BMW Art Cars, 1986 / Robert Rauschenberg, BMW 635 CSi / © Estate of Robert Rauschenberg/ VGBildkunst, Bonn 2011 › BMW Art Cars, 1991 / Esther Mahlangu, BMW 525i / © BMW AG P. 17

› BMW Young Asian Artists Series, Singapore, 2007 / Natee Utarit, Colour Paper 3 / © Singapore Tyler Print Institute/ Natee Utarit › BMW Young Asian Artists Series, Singapore, 2007 / Natee Utarit, Artist / © Singapore Tyler Print Institute

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› AutoWerke photo collection, 1998 / Sharon Lockhart, Halime Geuler and Elke Gnewkow, BMW AG, Berlin Plant / © BMW AG, photo: Sharon Lockhart › AutoWerke photo collection, 2000 / Thomas Demand, Labor (77-E-217) / © VG-Bildkunst, Bonn 2011

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› Independent Collectors, Berlin, 2009 / Art Expedition Berlin, video capture / © Dorten GmbH / Independent Collectors GmbH

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› SPIELART Theatre Festival, Munich, 2009 / Phillippe Quesn/ Vivarum Studio, La mélancolie des dragons / © photo: Pierre Grosbois › SPIELART Theatre Festival, Munich, 2009 / Jan Fabre and Troubleyn, Orgy of Tolerance / © photo: F. Heymann

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› Premio de Pintura, Madrid, 2008 / Teruhiro Ando, Hornacina II / © BMW AG, photo: Joaquín Cortés › Premio de Pintura, Madrid, 2008 / Javier Arbizu Martínez, La montaña mágica / © BMW AG, photo: Joaquín Cortés

› Life Ball, Vienna, 2010 / MINI designed by Kenneth Cole / © BMW AG › Life Ball, Vienna, 2010 / Francisco Costa (Calvin Klein), MINI Life Ball Präsentation / © BMW AG › Life Ball, Vienna, 2010 / Diane von Fürstenberg, MINI Life Ball presentation / © BMW AG

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› Résidence BMW au Musée Nicéphore Niépce, Chalon sur Saône, 2011 / Alexandra Catiere, I cannot give you anything but love / © BMW AG, photo: Alexandra Catiere › image 2 +3 / Leipzig International Art Programme, Leipzig, 2009 / © LI A, photo: Anna-Louise Kratzsch

› Preis der Nationalgalerie für junge Kunst, Berlin, 2011 / exterior view of Hamburger Bahnhof – Museum für Gegenwart / © photo: David von Becker › Preis der Nationalgalerie für junge Kunst, Berlin, 2011 / Juror Iris Berben with Theo Solnik, prizewinner of the prize for young film art 2011 / © photo: David von Becker › Preis der Nationalgalerie für junge Kunst, Berlin, 2011 / interior view of Hamburger Bahnhof – Museum für Gegenwart / © photo: David von Becker

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› BMW Art Cars, 2007 / Olafur Eliasson, Your mobile expectations: BMW H2R project / © BMW AG/ Olafur Eliasson, photo: Studio Olafur Eliasson › BMW Art Cars, 1999 / Jenny Holzer, BMW V12 Le Mans Roadster / © VG-Bildkunst, Bonn 2011

› Preis der Nationalgalerie für junge Kunst, Berlin, 2009 / exterior view of Hamburger Bahnhof – Museum für Gegenwart / © photo: David von Becker

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› KRINK MINI, 2009 / Craig “KR” Costello, Making of KRINK MINI / © BMW AG › MINI Wash Me, Switzerland, 2009 / Marisa Pichler and Gigi Burn, Muscle Car / © BMW AG / Marisa Pichler / Gigi Burn

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› Bolshoi Theatre, Moscow / exterior view / © Bolshoi Theatre › Guangzhou Opera House, China / Interior view, architecture: Zaha Hadid / © photo: Virgile Bertrand

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› BMW Welt Jazz Award, Munich, 2009 / The Trio [em] / © BMW AG, photo: Leonhard Lenz › BMW Welt Jazz Award, Munich, 2011 / Wanja Slavin Lotus Eaters / © BMW AG, photo: Leonhard Lenz

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carbon neutral natureOffice.com | DE-141-111976

print production P. 40

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› image 1+ 2 / Lichfield Festival, Lichfield, 2011 / © BMW AG › Festival de México, Mexico City, 2009 / © Festival de México, photo: Bénédicte Desrus

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› Elbphilharmonie, Hamburg / Rendering west view, architecture: Herzog & de Meuron / © Elbphilharmonie/ Herzog & de Meuron

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› Salone Internazionale del Mobile, Milan, 2011 / MINI La Strada / © BMW AG › image 2+3 / Salone Internazionale del Mobile, Milan, 2011 / MINI Family Mobile / © BMW AG

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› Concorso d’Eleganza Villa d’Este, Cernobbio, 2011 / Design Talk / © BMW AG › Concorso d’Eleganza Villa d’Este, Cernobbio, 2011 / © BMW AG

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FOREWORD › Stefan Sagmeister, Graphic Designer / © photo: John Madere › Stefan Sagmeister, Publication Culture, 2010 / © Sagmeister Inc. P. 56

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Design Stofer und Hartjen Proof Reader Larissa Rabe English translation Steve Hyde, Hyde & Hyde Print Eberl Print GmbH

Culture moves people. It is a driving force that connects and inspires. What would our world be like without its symphonies, works of art or architectural masterpieces?

BMW GROUP Cultural engagement

Publisher BMW Group Cultural Engagement

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