YOUR
POWERFUL
BRAND-BUILDING PARTNER 2014 SUPPLIER PARTNER GUIDE & MEDIA KIT
BUILD YOUR BRAND. Align your organization with the National Apartment Association— America’s leading advocate for quality rental housing—and build your brand among the largest group of influential multifamily housing professionals in the country.
NAA represents:
63,000 6.8 million $78.6 billion members
apartment units
collective annual spending power SOURCE: NAA READERSHIP STUDY, RUZINSKY RESEARCH, FALL 2012
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BUILD YOUR BUSINESS. When you partner with NAA, you make an investment in the association and its mission to support and expand the apartment industry. NAA members are engaged and passionate— and look to NAA and its industry suppliers for products and services that will improve the performance and profitability of their companies. NAA Student Housing Conference & Exposition Take advantage of these marketing opportunities and connect with decision-makers before, during and after the conference. See page 22.
NAA Digital Keep your brand top-of-mind with the NAA robust digital opportunities: naahq.org, NAA e-newsletters, and units digital edition. Details on page 12. NAA Education Conference & Exposition Enhance your experience and exposure at the largest trade event in the multifamily housing industry. Page 19.
Contact us today to create a custom cross-platform, year-round advertising program and get measurable return on your investment. Liz Barrett | 301-215-6710 Ext. 114 | naa@townsend-group.com 3
NAA 360º
NAA National Suppliers Council Become a member of the National Suppliers Council (NSC) and access unique opportunities to showcase products and services to NAA members. Details on page 26.
NAA EVENTS
NAA 360º Check out this new sponsorship recognition program and discover new opportunities to partner with NAA. See page 24.
NAA DIGITAL
units Magazine The NAA award-winning monthly publication is the most read magazine in the multifamily housing industry and the cornerstone of your integrated advertising plan. See page 6.
2014 SUPPLIER PARTNER GUIDE
BUILD YOUR BRAND. BUILD YOUR BUSINESS.
ALL THE RIGHT PEOPLE SEVENTEEN
MULTIFAMILY HOUSING INDUSTRY LEADERS
AVERAGE YEARS PROFESSIONALLY INVOLVED
PROPERTY MANAGER - 57%
IN MULTIFAMILY HOUSING INDUSTRY
OWNER/PRESIDENT/PRINCIPAL - 18% REGIONAL SUPERVISOR/MANAGER - 14%
FIFTY
VP/CORPORATE EXECUTIVE - 11%
AVERAGE NUMBER OF EMPLOYEES
1,251
70% FEMALE 30% MALE
AVERAGE NUMBER OF APARTMENTS OPERATED BY AN NAA MEMBER ORGANIZATION
TYPE OF PROPERTY Garden Apartments
57.3%
Market-Rate Apartments
55.6%
Luxury Apartments
42.4%
Affordable Housing
36.5%
High-Rise Apartments
24.1%
Seniors Housing
20.8%
Single-Family Home Rentals
19.1%
Condos/Co-Ops/Townhouses
18.6%
Student Housing
13.9%
Military Housing
5.8%
Extended-Stay Housing
2.4%
NAA MEMBERS ACROSS THE COUNTRY SOUTH - 52.6% NORTH CENTRAL - 19.3% WEST - 24%
SOURCE: NAA READERSHIP STUDY, RUZINSKY RESEARCH, FALL 2012
4
NORTHEAST - 4.1%
2014 SUPPLIER PARTNER GUIDE
BUILD YOUR BRAND. BUILD YOUR BUSINESS.
SERIOUS PURCHASING POWER $78.6 BILLION
NAA MEMBERS SPENT ON GOODS AND SERVICES LAST 12 MONTHS
UNITS MAGAZINE READERS BUYING INFLUENCE Architects and Engineers
32.1%
Insulation
39.2%
Pest Control
85.5%
Athletic and Exercise Equipment
49.2%
Insurance
49.6%
Plumbing
82.1%
Cabinetry
63.4%
Key Control/Security
67.5%
Promotional Products
72.1%
Cable/WIFI
62.3%
81.1%
Property Management Software
49.6%
Collections
62.6%
Laundry Services
58.3%
Resident Screening
72.6%
Construction/Contractor
75.1%
Lawn Care/Landscaping
84.5%
Shade Structures
29.2%
Doors
68.3%
Lighting
82.6%
Staffing
68.5%
Employee Training
69.6%
Lock Sets/Finished Hardware
77.2%
Sub-metering
36.2%
Exterior Design
51.5%
Mailboxes
57.4%
Swimming Pools/Products
61.5%
Financial Services
42.3%
Maintenance Products and Services
85.3%
Telecommunications/Cable
61.5%
Fitness Equipment
51.3%
Marketing
82.6%
Trash/Recycling/Waste Management
73.6%
Flooring
88.7%
Paints and Wall Coverings
82.1%
Whirlpools/Tubs/Toilets
58.3%
HVAC
78.1%
Payment Processing
58.9%
Yield Management Software
27.2%
91%
Kitchen Equipment and Appliances
72%
INFLUENCE THE PURCHASING PROCESS
AUTHORIZE AND/OR APPROVE PURCHASES
UNRIVALED MARKET COVERAGE TYPE OF ORGANIZATION
THE NATION’S 50 LARGEST APARTMENT OWNERS AND APARTMENT MANAGERS ARE MEMBERS OF NAA
PROPERTY MANAGEMENT FIRM - 52% OWNER FIRM - 22.2% INDEPENDENT OWNER - 15.1% DEVELOPER/BUILDER - 1.1% REHABBER/RENOVATOR - 0.5% OTHER - 9.1%
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THE MOST READ MAGAZINE IN THE MULTIFAMILY HOUSING INDUSTRY.
6
2014 SUPPLIER PARTNER GUIDE
BUILD YOUR BRAND. BUILD YOUR BUSINESS.
THE MOST READ MAGAZINE IN THE MULTIFAMILY HOUSING INDUSTRY!
73,000
units is the first publication decision-makers turn to for coverage of the best practices and newest trends
QUALIFIED CIRCULATION
in the multifamily housing industry. Every issue is packed with valuable content that covers all aspects of residential property management and ownership. Advertise in units and you’ll reach the largest market of multifamily housing professionals—guaranteed!
units readers are loyal, engaged and look forward to every issue.
81% 76% 75%
do not receive any other industry print publication agree units is relevant to their professional needs
Added-value
read at least 3 out of 4 units issues
Your ad will be included in the NAA units digital edition, pushed out to 50,000+ readers at no additional charge. Turbo-charge your ad with a digital enhancement. See page 16 for details.
For more information, contact Liz Barrett at 301-215-6710 Ext. 114 or naa@townsend-group.com.
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2014 SUPPLIER PARTNER GUIDE
BUILD YOUR BRAND. BUILD YOUR BUSINESS.
units 2014 EDITORIAL CALENDAR MONTH
CLOSING DATES
SPOTLIGHT TOPIC
OTHER FEATURES
JANUARY
Ad Space: Dec. 1 Materials: Dec. 8 Mails: Jan. 8
Maintenance Supplies
What’s In & What’s Out in 2014; Preventive Maintenance; Appliances and Laundry Services
FEBRUARY
Ad Space: Jan. 2 Materials: Jan. 8 Mails: Feb. 8
Student Housing Utility Management; HVAC Systems and Water Heaters
Innovative Hiring Strategies; Student Housing Management; Crime Prevention and Safety; Staff Hiring, Education & Retention Bonus Distribution: NAA Student Housing Conference & Exposition
Ad Space: Feb. 1 Materials: Feb. 8 Mails: Mar. 8
Show Preview Technology & Software
Social Media, Internet Marketing, Mobile Marketing; Capital Expenditures; Property Management Software; Ancillary Revenue Opportunities Speical Supplement: NAA Annual Report Technology Trends Supplement
APRIL
Ad Space: Mar. 1 Materials: Mar. 8 Mails: Apr. 8
Mobile & Internet Marketing
Pool Maintenance & Management; Resident & Employee Screening; Outdoor Spaces—Playgrounds, Bark Parks and More
MAY
Ad Space: Apr. 1 Materials: Apr. 8 Mails: May 8
Ancillary Revenue; Flooring, Finishing Touches
NAA Education Conference & Exposition Highlights; Repositioning a Property; Security & Key Control
Ad Space: May 1 Materials: May 8 Mails: Jun. 8
Show Issue Lawn Care
NAA Education Conference & Exposition Highlights; Pest Management; Interior Design Bonus Distribution: NAA Education Conference & Exposition
JULY NAA Education Conference & Exposition Recap
Ad Space: Jun. 1 Materials: Jun. 8 Mails: Jul. 8
Marketing Tools
NAA Education Conference & Exposition Recap ; Resident Retention Tools; Common Areas Ideas; Make-Ready & Turn Tips Special Feature: Annual units’ Curb Appeal Contest Winners
AUGUST
Ad Space: Jul. 1 Materials: Jul. 8 Mails: Aug. 8
HVAC Systems; Lawn and Landscaping
Creative Marketing Ideas; Tax-Credit & Affordable Housing; Revenue Management Services Tools & Software; Apartment Career Management & Development; NAA PARAGON Award Winners: Recognizing Industry Excellence Special Feature: NAA Community of the Year
SEPTEMBER
Ad Space: Aug. 1 Materials: Aug. 8 Mails: Sept. 8
Budget Strategies & Revenue Management
Income & Expenses Survey; Financing Strategies and Measuring Investments; Financial Services; Acquisition Due Diligence Ancillary Revenue Special Section
OCTOBER
Ad Space: Sept. 1 Materials: Sept. 8 Mails: Oct. 8
Paint, Floor & Wall Coverings
Transit-Oriented Development; Repositioning Best Practices; Green Building ROI Renovation, Restoration, & Development Special Section
NOVEMBER
Ad Space: Oct. 1 Materials: Oct. 8 Mails: Nov. 8
Billing & Collections
Industry Outlook; Leasing Techniques; Human Resources and Workforce Issues; Emerging Leaders Bonus Distribution: NAA Assembly of Delegates Special Feature: 2015 NAA Chairman of the Board
DECEMBER
Ad Space: Nov. 1 Materials: Nov. 8 Mails: Dec. 8
Resident Screening; Specialty Housing
Student Housing Development; Renters’ & Owners’ Insurance; Telecommunications
NAA Student Housing Conference & Exposition Show Issue MARCH NAA Education Conference & Exposition Preview
NAA Education Conference & Exposition Pre-Show Issue JUNE NAA Education Conference & Exposition Show Issue
NAA Student Housing Conference & Exposition Preview
units reserves the right to modify its 2014 editorial calendar without notice.
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2014 SUPPLIER PARTNER GUIDE
BUILD YOUR BRAND. BUILD YOUR BUSINESS.
units DEPARTMENTS & COLUMNS NAA Turns 75!
units department and column categories appear every month and include the latest news, commentary, data and best practices that apply to these critical aspects of apartment management: >> >> >> >>
Marketing Insider Finance Insider Social Media Insider Management Insider
>> >> >> >>
Ask about special placement for your ad as part of this celebration.
Maintenance Insider Green Insider IRO Insider Market Place
QUESTIONS? WE’RE HERE TO HELP!
Paul Bergeron
Liz Barrett
Director of Publications paul@naahq.org 703-518-6141, Ext. 137
National Sales Manager naa@townsend-group.com 301-215-6710, Ext. 114
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2014 SUPPLIER PARTNER GUIDE
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SPECIAL ADVERTISING OPPORTUNITIES MARCH 2014 Annual Technology Trends Supplement Keep apartment industry leaders up to date with the latest in technology and property management software by promoting your latest products and services. Mailed with the March issue of units Magazine, this popular desk reference also contains informative articles on today’s technology trends. Call today to reserve your space! Deadline: February 1, 2014
SEPTEMBER AND OCTOBER 2014 Special Focus Sections Special focus sections provide a unique opportunity to advertise your products and services within content-specific editorial. Be sure to take advantage of this opportunity if your company aligns with one or both of the categories below. September—Ancillary Revenue Deadline: August 1, 2014
SPECIAL OPPORTUNITIES AVAILABLE!
MARKET PLACE ADS Cost-efficient and effective, Market Place is a product and services directory featured in every issue of units Magazine. Apartment industry leaders often use this section to identify companies for RFP distribution. Include your company today! TOTAL COLUMN INCHES
October—Renovation, Restoration & Development Deadline: September 1, 2014
1
2.375” X 1”
2
2.375” X 2” or 4.75” x 1”
3
2.375” X 3” or 7.25” X 1”
4
4.75” X 2”
MARKET PLACE
For more information, contact Liz Barrett at 301-215-6710 Ext.114 or email naa@townsend-group.com.
NET RATES
10
WIDTH x DEPTH
1x
6x
12x
$215
$205
$165
Prices per column inch. For total, multiply the net rate, according to number of insertions, by total column inches.
2014 SUPPLIER PARTNER GUIDE
BUILD YOUR BRAND. BUILD YOUR BUSINESS.
units 2014 RATES & SPECS FOUR COLOR
1x
3x
6x
12x
FULL PAGE
$8,435
$8,025
$7,620
$6,870
1/2 PAGE
$5,710
$5,425
$5,140
$4,645
1/3 PAGE
$4,475
$4,255
$4,045
$3,640
1/4 PAGE
$4,150
$4,030
$3,790
$3,450
6x
12x
PREMIUM PLACEMENT* (non-cancelable) COVER 2
–
–
$9,145
$8,235
COVER 3
–
–
$8,540
$7,690
COVER 4
–
–
$9,375
$8,440
1,3,5,7,9,11,13 & 15
–
–
$8,540
$7,690
FINISHED TRIM SIZE: 8.25”x 10.875” PRINTING PROCESS: Web offset, perfect binding LINE SCREEN: 133 lines per inch COLOR AVAILABLE: Four-color process. Convert spot colors to CMYK-color build. FOUR COLOR PROOFING: Four color proofs must be furnished. Lase and ink jet prints are not accurate methods for color proofing. The advertiser will be charged $50 for any proofs furnished by the printer. NAA and its printer are not responsible for incorrect colors when an ad is not accompanied by a SWOPcalibrated color proof. SHIPPING: All materials must be shipped in protective packaging with an insertion order and labeled with advertisement name, units publication issue date. Send to: units Advertising, NAA, 4300 Wilson Blvd, Suite 400, Arlington, VA 22203
*Four color included. BLACK & WHITE
1x
3x
6x
12x
FULL PAGE
$6,275
$5,955
$5,670
$5,100
1/2 PAGE
$3,540
$3,360
$3,200
$2,885
1/3 PAGE
$2,305
$2,195
$2,090
$1,880
1/4 PAGE
$2,070
$1,965
$1,870
$1,690
All rates are gross. Other guaranteed positions add 15%. Special discounts for 2014 exhibitors: May, June, July issues. Call for information. AD SIZE
WIDTH
DEPTH
FULL PAGE, NO BLEED
7.75”
10.375”
FULL PAGE, BLEED
8.5”
11.125”
1/2 PAGE ISLAND
4.75”
7”
1/2 PAGE HORIZONTAL
7.25”
4.75”
1/2 PAGE VERTICAL
3.5”
9.5”
1/3 PAGE ISLAND
3.5”
6.5”
1/3 PAGE HORIZONTAL
7.25”
3.5”
1/3 PAGE VERTICAL
2.25”
9.5”
1/4 PAGE HORIZONTAL
7.25”
2.5”
Spreads, tip-ins, inserts, cover sticker and polybagging are available on request. Contact Liz Barrett at naa@townsend-group.com for pricing details.
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FILE FORMAT: Digital files are required. Preferred format is PDF with all images 300 dpi or higher and all fonts embedded. Please also include crop marks and a minimum of 1/8” bleed. Other acceptable file formats are: Quark (up to version 7.3); Illustrator (up to version CS2); TIF (minimum 300dpi at 100 percent); Email files that are less than 9MB. Use FTP site or ship files that are greater than 9MB. All required trapping must be included in the file. Graphics for ads must be submitted as final, 300 dpi, CMYK or grayscale TIF files. All fonts must be included (in Illustrator files, fonts should be converted to outlines). Avoid TrueType fonts. Files should be supplied on a CD with a printed directory listing all files on disc. To ensure proper color, the files must be accompanied by a color SWOP proof at 100 percent size. If files are submitted via email, a color SWOP proof should be shipped separately. NAA and its printer are not responsible for incorrect ads when the advertiser does not submit a SWOPcalibrated color proof. For more information, visit: http://www. royle.com/filespecs.html CANCELLATION POLICY: Cancellations or rollovers to a future issue must be received on writing 30 days before space closing date without penalty. Cancellations received within 30 days before space closing deadline will be charged 30 percent of gross space rate. Cancellations received after deadline will be charged payment in full. Changes or corrections must conform to closing and material deadlines.
NAA DIGITAL ROBUST DIGITAL MEDIA OPPORTUNITIES FOR THE SAAVY MARKETER.
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2014 SUPPLIER PARTNER GUIDE
BUILD YOUR BRAND. BUILD YOUR BUSINESS.
naahq.org www.naahq.org provides news that helps multifamily housing leaders stay informed about their industry and information that helps them in their jobs.
YOUR AD HERE
Advertising on www.naahq.org is a great way to generate leads, build awareness and drive customers directly to your company’s website. Reserve space today as space will sell out!
QUICK FACTS:
29,000+
UNIQUE MONTHLY VISITORS
YOUR AD HERE
YOUR AD HERE
42,000+
TOTAL MONTHLY VISITS
146,000+
MONTHLY PAGE VIEWS
3:20 MINS
TIME ON SITE
3.48
PAGES PER VISIT Google Analytics, January–June 2013
Interior Page ADVERTISING OPTIONS
AD SIZE
CPM
LEADERBOARD
728 x 90
$70*
WIDE SKYSCRAPER
160 x 600
$70*
MEDIUM RECTANGLE
300 x 250
$70*
www.naahq.org is sold on a cost per thousand (CPM) basis. Ads are run-of-site (except homepage). Minimum $3,500 buy for 50,000 guaranteed impressions. Rates are net.
For more information, contact Liz Barrett at 301-215-6710 Ext.114 or email naa@townsend-group.com.
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2014 SUPPLIER PARTNER GUIDE
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NAA E-NEWSLETTERS THE INDUSTRY INSIDER Circulation: 44,000 Frequency: Weekly The Industry Insider provides multifamily housing executives and their staff with the most up-to-date information pertaining to the apartment industry. Promote and strengthen your brand when you advertise in this popular news source. Limited space is available, so reserve yours today! ADVERTISING OPTIONS
AD SIZE*
RATE/MONTH
LEADERBOARD
468 x80
$1,800
TOP STORY
468 x80
$1,450
INDUSTRY NEWS
468 x80
$1,450
LEGISLATIVE/LEGAL NEWS
468 x80
$1,450
NAA ANNOUNCEMENTS
468 x80
$1,450
Rates are net. Ad sizes subject to change early 2014.
CAMPUS CONNECTIONS Circulation: 3,000 Frequency: Bimonthly Reach apartment professionals who are experienced and most interested in the student housing segment when you advertise in Campus Connections. ADVERTISING OPTIONS
AD SIZE
2x
6x
MEDIUM RECTANGLE (TOP 2)
300 x 250
$1,250
$1,125
MEDIUM RECTANGLE (LOWER 3)
300 x 250
$600
$540
BANNER
650 x 90
$600
$540
FEATURED ARTICLE
Logo
$750
$675
THOUGHT LEADERSHIP
Logo
$750
$675
Minimum two (2) issue commitment.
For more information, contact Liz Barrett at 301-215-6710 Ext.114 or email naa@townsend-group.com.
14
2014 SUPPLIER PARTNER GUIDE
BUILD YOUR BRAND. BUILD YOUR BUSINESS.
NAA E-NEWSLETTERS OPERATIONS INSIGHTS Circulation: 47,000 Frequency: Monthly Operations Insights provides the latest trends in property management. Monthly video content, green product highlights and featured job listings round out this valuable e-news resource. ADVERTISING OPTIONS
AD SIZE
2x
6x
12x
BANNER (TOP 2)
650 x 90
$2,500
$2,250
$2,125
MEDIUM RECTANGLE
300 x 250
$950
$855
$810
BANNER (LOWER 2)
650 x 90
$950
$855
$810
VIDEO SLOT
300 x 250
$950
$855
$810
FEATURED ARTICLE
Logo
$1,000
$900
$850
THOUGHT LEADERSHIP
Logo
$1,000
$900
$850
Minimum two (2) issue commitment.
MARKETING BUZZ
APARTMENT TECHNIQUES
Circulation: 40,000 Frequency: Bimonthly
Circulation: 40,000 Frequency: Bimonthly
Marketing Buzz reports on what’s working, what’s not and what apartment professionals should consider when marketing their communities.
Apartment TECHniques reports on the immediate issues and innovative technologies that have an impact on the apartment industry.
ADVERTISING OPTIONS
AD SIZE
2x
6x
ADVERTISING OPTIONS
AD SIZE
2x
6x
BANNER (TOP 2)
650 x 90
$2,250
$2,025
BANNER (TOP)
650 x 90
$2,250
$2,025
MEDIUM RECTANGLE
300 x 250
$900
$810
MEDIUM RECTANGLE (TOP)
300 x 250
$2,250
$2,025
BANNER (LOWER 2)
650 x 90
$900
$810
MEDIUM RECTANGLE (LOWER 3)
300 x 250
$900
$810
VIDEO SLOT
300 x 250
$900
$810
BANNER (LOWER 2)
650 x 90
$900
$810
FEATURED ARTICLE
Logo
$950
$855
VIDEO SLOT
300 x 250
$900
$810
THOUGHT LEADERSHIP
Logo
$950
$855
FEATURED ARTICLE
Logo
$950
$855
Minimum two (2) issue commitment.
Minimum two (2) issue commitment.
15
2014 SUPPLIER PARTNER GUIDE
BUILD YOUR BRAND. BUILD YOUR BUSINESS.
units DIGITAL EDITION Readers love the units digi-mag. It’s portable, easy to use and available online 24/7. Use this exciting media platform to interact with and engage our readers. Build awareness of your products and services with one of our powerful advertising options and drive customers directly to your website.
PROMOTIONAL EMAIL FOR units DIGITAL EDITION
YOUR AD HERE
QUICK FACTS:
50,000+ CIRCULATION
15%
AVERAGE OPEN RATE
YOUR AD HERE
16%
YOUR AD HERE
AVERAGE CLICK RATE
ADVERTISING OPTION
AD SIZE
RATE/ISSUE
PROMOTIONAL EMAIL - EXCLUSIVE
160 x 600
$5,500
PROMOTIONAL EMAIL - TOP
300 x 250
$3,750
PROMOTIONAL EMAIL - LOWER
300 x 250
$3,350
LEFT OF COVER
550 x 480
$3,000
BELLY BAND
PLEASE CALL
$2,300
SKYSCRAPER
120 x 600
$2,000
DIGITAL EDITION
Additional advertising options available! www.nxtbook.com/nxtbooks/naa/salesbook
Rates are net.
For more information, contact Liz Barrett at 301-215-6710 Ext.114 or email naa@townsend-group.com.
16
2014 SUPPLIER PARTNER GUIDE
BUILD YOUR BRAND. BUILD YOUR BUSINESS.
DIGITAL AD SPECS SPECIFICATION
naahq.org
INDUSTRY INSIDER
NAA CHANNEL E-NEWSLETTERS
units DIGITAL EDITION
Dimensions (width x depth)
728 x 90 160 x 600 300 x 250
468 x 80
728 x 90 300 x 250 240 x 400
120 x 600 160 x 600 300 x 250
Format
JPEG, GIF
JPEG, GIF
JPEG, GIF
JPEG, GIF, SWF
File Size
Max 40K
Max 40K
Max 40K
Max 40K
Animation
Three loop maximum
Not accepted
Not accepted
Max 15 seconds
Resolution
72 dpi
72 dpi
72 dpi
72 dpi
Two weeks prior to online date
Two weeks prior to broadcast date
Two weeks prior to broadcast date
Two weeks prior to broadcast date
Five business days prior to online date
Five business days prior to broadcast date
Five business days prior to broadcast date
Five business days prior to broadcast date
Space
Artwork
NAA DIGITAL ADVERTISING POLICY NAA reserves the right within its discretion to reject or remove from www.naahq.org any ads for which the advertising materials or the website to which the ad is linked do not comply with its policies, or that in the NAA’s sole reasonable judgment, do not comply with any applicable law, regulation or other judicial or administrative order. If digital advertising materials are not received by the advertising deadline, the NAA will begin to charge the Advertiser on the insertion order start date on a prorated basis based on the full insertion order, excluding portions consisting of performance-based, non- guaranteed inventory, for each full day the advertising materials are not received. Advertiser may cancel the entire digital insertion order, or any portion thereof, with 14 days’ prior
written notice to the NAA, without penalty, for any guaranteed deliverable, including, but not limited to, CPM deliverables. NAA will track delivery through its ad server and, provided that NAA has approved in writing a thirdparty ad server to run on its properties, Advertiser will track delivery through such Third-Party Ad Server. Advertiser may not substitute the specified Third-Party Ad Server for measurement. The initial invoice will be sent by NAA upon completion of the first month’s delivery, or within 30 days of completion of the insertion order, whichever is earlier. Advertiser will make payment 30 days from its receipt of invoice, or as otherwise stated in a payment schedule set forth in the insertion order.
17
MATERIALS INSTRUCTIONS: Please forward all materials in accordance with the deadline schedule. By signing, the advertiser agrees to abide by all Terms & Conditions as stated in the Advertising Agreement. Please make a copy of this agreement for your records. SEND AD MATERIALS, ADVERTISING AGREEMENTS, AND INSERTIONS ORDERS TO: The Townsend Group 2 Wisconsin Circle, Suite 900 Chevy Chase, MD 20815 Tel: 301-215-6710 Ext. 114 Fax: 301-215-7704 naa@townsend-group.com
NAA EVENTS VALUABLE FACE TIME WITH THE INDUSTRY’S TOP DECISION MAKERS.
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2014 SUPPLIER PARTNER GUIDE
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THE LARGEST TRADE EVENT IN THE MULTIFAMILY HOUSING INDUSTRY The ultimate networking event experience and the very best place to showcase your company’s products and services before key decision-makers. In addition to a first-class trade show with more than 325 suppliers, the exposition is paired with a three-day Education Conference, offering the best education sessions in one place.
6,600+
For more information, please visit www.educonf.naahq.org
ATTENDEES EXPECTED
INCREASE YOUR EXPOSURE Program & Exhibitor Guide More than 6,600 Denver attendees will receive their Program Guide at registration and will depend on this onsite resource for the schedule, exhibitor listings, maps and more. The Program Guide will also be posted on the event website one week before the event, providing additional exposure for your ad. AD UNIT
TRIM SIZE
RATE
COVER 4
6.5” x 9”
$5,500
COVER 2 OR 3
6.5” x 9”
$4,400
FULL PAGE
6.5” x 9”
$3,850
HALF PAGE
6.5” x 4.5”
$2,200
Space/Materials Deadline: April 30, 2014
Cover and full page bleed size: 7.75” x 10.25”. Half page ads do not bleed.
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2014 SUPPLIER PARTNER GUIDE
BUILD YOUR BRAND. BUILD YOUR BUSINESS. ENHANCE YOUR NAA EXHIBIT EXPERIENCE NAA Today NAA Today is an onsite event daily that covers the hottest breaking news at the 2014 NAA Education Conference & Exposition as well as thoughtful trend articles that are great reading for while attendees are hanging out or when they bring the issues home. This tabloid is distributed in high-traffic areas of the Colorado Convention Center and in three major hotel lobbies. This is a daily “must read” for attendees—you don’t want to miss out. Space/Materials Deadline: June 1, 2014 AD UNIT
AD SIZE
RATE
FULL PAGE
10.25” x 14”
$4,400
HALF PAGE
5” x 14” or 10.25 x 7”
$3,000
Ads do not bleed.
NAA Countdown E-newsletters NAA will send five (5) pre-event mobile-friendly issues and one (1) post-event issue to 54,000 national multifamily leaders, including prospective and past attendees and current registrants. Content includes event highlights and exhibitor advertising that will drive web traffic to your booth description and increase the attendees in asking for booth appointments that you can pre-qualify through the myNAA Planner. Deadlines vary. Please contact us today for more information and to reserve your space! For more information, contact Liz Barrett at 301-215-6710 Ext.114 or email naa@townsend-group.com.
ADVERTISING OPTIONS
BENEFITS
PREMIER EXHIBITOR $950/EMAIL (Limit 1 per email)
• Premier Exhibitor designation with company name and booth # in header • 125x125 company logo/banner with button links on right-hand column of email • Exhibitor listing with 75-word description at the bottom of the email • Featured Exhibitor designation in the onsite NAA Show Daily (Thursday & Friday only)
BASIC LISTING $550 PER EMAIL (Limit 5 per email)
• 125x125 company logo/banner with button links on right-hand column of email
BASIC LISTING UPGRADE ADD $200 (Limit 3 per email)
• Additional banner placed in-between sections of the email in the main body • Featured Exhibitor designation in NAA Today (Thursday & Friday only)
Rates are net. A 3-issue minimum applies.
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2014 SUPPLIER PARTNER GUIDE
BUILD YOUR BRAND. BUILD YOUR BUSINESS. DRIVE TRAFFIC TO YOUR BOOTH Online Exhibitor Listing Enhancement Packages Make it easy for attendees to find you by upgrading your exhibitor listing to include video, or banner advertising. Enhance your NAA Education Conference & Exposition listing today! Upgrades start at just $799.
Level 1 ($500 value)
Level 2 (add $799)
Complimentary with NAA booth purchase, includes:
Level 1 features, plus: • Unlimited sales leads and statistical data generated from your listing • One interactive product display panel for multimedia • A highlighted corner peel graphic on your booth on the floorplan • Priority placement on the show website search results • Product Gallery—Upload an image for the NEW NAA Online Product Gallery • Display of 2 additional product categories (5 total) • Company logo or trademark printed next to company listing in onsite Program & Exhibitor Guide • Inclusion in the Featured Exhibitor search
• Access to high-quality opt-in sales leads and statistical data generated from your listing (limit of 25) • Display of your company name, booth number, address, phone/fax, email address, website and description • Display of your company logo or trademark, press releases and up to three (3) product categories • Ability to display two image/text panels • Ability to set up appointment times online so attendees can schedule meetings with you
ADDITIONAL UPGRADE OPTIONS
BENEFITS
ROTATING BANNER ADS $1,695
• • • •
Level 2 features, plus: One 360 x 45 pixel banner on the online floor plan application (three rotating ads per spot) Banner will follow attendees around throughout the online application Banner ad statistics
PRODUCT CATEGORY BANNER $1,695
• • • •
Level 2 features, plus: One 180 x 150 pixel banner on three product categories of your choice Your listing will be at the very top of the category search results Banner ad statistics
HALL BANNER (EXCLUSIVE) $1,695
• • • •
Level 2 features, plus: One 250 x 250 pixel banner on the online exhibit hall Your brand will own the entire online exhibit hall Banner ad statistics
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2014 SUPPLIER PARTNER GUIDE
BUILD YOUR BRAND. BUILD YOUR BUSINESS.
THE PREMIER EVENT IN THE STUDENT HOUSING INDUSTRY Join us for the NAA Student Housing Conference & Exposition, March 3–5, 2014 at the Aria Resort in Las Vegas. Off-campus student housing is one of the apartment industry’s most important niche markets. As providers of and suppliers to student housing, we are in the unique position of continuing to grow this dynamic market. Capture the attention of your market and boost your company’s profile by becoming an exhibitor or sponsor. Visit www.naahq.org for the Student Housing Exhibitor & Sponsorship Prospectus.
ATTENDEE PROFILE PRIMARY BUSINESS
JOB TITLE
APARTMENT MANAGEMENT - 42%
OWNER/PRESIDENT/PRINCIPAL - 21%
APARTMENT OWNER - 29%
VP/MANAGEMENT EXECUTIVE - 19%
APARTMENT DEVELOPER - 8%
REGIONAL SUPERVISOR/MANAGER - 16%
REAL ESTATE INVESTMENT TRUST - 4%
PROPERTY MANAGER - 15%
ASSET MANAGEMENT 3% LEASING COMPANY - 1%
REGION
ARCHITECT/ENGINEER - 1%
SOUTH - 41%
MIDWEST - 15%
OTHER - 12%
WEST - 24%
INTERNATIONAL - 3%
NORTHEAST - 17% For more information, contact Liz Barrett at 301-215-6710 Ext.114 or email naa@townsend-group.com.
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2014 SUPPLIER PARTNER GUIDE
BUILD YOUR BRAND. BUILD YOUR BUSINESS. INCREASE YOUR EXPOSURE Onsite Program & Exhibitor Guide
Pre- & Post-Event E-newsletters
The NAA Student Housing Conference & Exposition Onsite Program & Exhibitor Guide is a valuable resource for conference attendees. The guide is given to each registrant, and offers a complete listing of exhibitors, education sessions, speaker profiles, floor plan, maps, ads and much more. The Program Guide will also be posted on the NAA website one week before the event, providing additional exposure for your ad.
Reach student housing professionals before and after the conference by advertising in the NAA pre- and post-event e-newsletters. NAA will send three pre-event mobile-friendly issues and one (1) post-event issue to prospective and past attendees and current registrants. Content will include event highlights and exhibitor advertising that will drive web traffic to your booth description. Deadlines vary. Please contact us today for more information and to reserve your space!
Space/Materials Deadline: February 7, 2014 AD UNIT
AD SIZE
RATE
COVER 4
5” x 9”
$1,500
COVER 2
5” x 9”
$1,200
COVER 3
5” x 9”
$1,200
SECTION TAB: CONFERENCE INFORMATION
5” x 9”
$1,000
SECTION TAB: MON. MAR 3 HIGHLIGHTS
5” x 9”
$1,000
SECTION TAB : TUE. MAR 4 HIGHLIGHTS
5” x 9”
$1,000
SECTION TAB: WED. MAR 5 HIGHLIGHTS
5” x 9”
$1,000
SECTION TAB: NAA EXPOSITION
5” x 9”
$1,000
FULL PAGE*
5” x 9”
$750
HALF PAGE*
2.5” x 4.5”
$500
ADVERTISING OPTIONS
BENEFITS
PREMIER EXHIBITOR $650/EMAIL (Limit 1 per email)
• Premier Exhibitor designation with company name and booth # in header • 125x125 company logo/banner with button links on right-hand column of email • Exhibitor listing with 75-word description at the bottom of the email
BASIC LISTING $250 PER EMAIL (Limit 5 per email)
• 125x125 company logo/banner with button links on right-hand column of email
BASIC LISTING UPGRADE ADD $150 (Limit 3 per email)
• Additional banner placed in-between sections of the email in the main body
Rates are net.
*Ads are placed randomly in guide
For more information, contact Liz Barrett at 301-215-6710 Ext.114 or email naa@townsend-group.com.
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NAA 360째 MORE RECOGNITION AND ENGAGEMENT OPPORTUNITIES FOR NAA SUPPLIERS.
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2014 SUPPLIER PARTNER GUIDE
BUILD YOUR BRAND. BUILD YOUR BUSINESS.
NEW NAA 360º YEAR-ROUND SPONSORSHIP PROGRAM www.naahq.org/partner/sponsor NAA 360º is a new sponsorship recognition program designed to provide NAA Supplier Partners with enhanced, year-round, multiplatform programs that deliver exceptional recognition and ROI. Supplier-partners who participate in NAA 360º can combine points* earned from exhibiting, advertising, sponsorships and other categories to achieve the level of NAA 360º Mission Sponsor or NAA 360º Partner. Both levels offer unparalleled benefits as noted in the following page.
NAA 360º Recognition Levels
NAA 360º INFORMATION NAA 360º BENEFITS
Earn NAA 360º Points by Participating in the Following:
NAA Exhibits NAA Sponsorship NAA Advertising NAA Event Full Conference MISSION SPONSOR
Registrations NAA National Supplier Council Dues
150,000 – 299,999 points
NAAEI & NAA Better Government Fund Contributions NAA Projects
PARTNER
300,000 or more points
Supplier-partners are recognized on a calendar year based on commitments and actual spending in the above categories.
*Each dollar spent equals one point. 25
2014 SUPPLIER PARTNER GUIDE
BUILD YOUR BRAND. BUILD YOUR BUSINESS.
NAA 360º PROGRAM BENEFITS NAA 360º Mission Sponsor (150,000-299,999 points)
NAA 360º Partner (300,000+ points)
Unlimited
Unlimited
Within the Site
Home Page
1x a Year
2x a Year
Feature Content Download 1x year
Feature Content Download 2x a year
NAA Winter & Fall Board Reception Invitations (January & October 2014)
Two (2) Individuals Per Company
Three (3) Individuals Per Company
NAA Capitol Conference, Education Conference & Exposition and Assembly of Delegates Board Reception Invitations
Two (2) Individuals Per Company
Three (3) Individuals Per Company
NAA Capitol Conference Sponsor (Overall Recognition)
Yes
Yes
NAA Assembly of Delegates Sponsor (Overall Recognition)
Yes
Yes
Four (4)
Eight (8)
Sponsorship Benefits # of Program Participants Year-Round Recognition—Logo on www.naahq.org Interview or Content on NAA Video Channel on www.naahq.org NAA Industry Insider Recognition
NAA Assembly of Delegates Installation Dinner Tickets
2014 NAA Education Conference & Exposition Benefits 2015 NAA Education Conference & Exposition Priority Booth Selection
Yes
Yes
Company Description/Profile Sponsor Recognition
Yes
Yes
Priority Hotel Room Block
Yes
Yes
Four (4)
Five (5)
Yes
Yes
Scholarship Full Conference Registrations (qualifying are companies who have not attended in the last 5 years)
Two (2)
Four (4)
Onsite Program Guide Advertisement
Full Page
Full Page
Complimentary Full Conference Access Registrations Sponsor Ribbons to Wear with Registration Badges for Company Employees
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2014 SUPPLIER PARTNER GUIDE
BUILD YOUR BRAND. BUILD YOUR BUSINESS.
NAA 360º PROGRAM BENEFITS NAA 360º Mission Sponsor (150,000-299,999 points)
NAA 360º Partner (300,000+ points)
Yes
Yes
NAA Today Show Daily Advertisement
1/4 Page
1/2 Page
VIP Passes for Photo Ops with General Session Speakers (when possible)
Two (2)
Three (3)
Yes
Yes
Three (3) Seats
Five (5) Seats
Recognition at Friday General Session
Yes
Yes
Use of Onsite Private Meeting Space
Yes
Yes
Access to Attendee CEO Lounge
Yes
Yes
2014 NAA Education Conference & Exposition Benefits Booth Space Highlighted in Onsite Program Guide
Sponsor Signage at Booth in NAA Exposition VIP Seating at Three (3) General Sessions
QUESTIONS? WE’RE HERE TO HELP!
Margaret Core, CAE
Heather Teplitz, CEM
AVP, Strategic Sales Initiatives margaret@naahq.org 703-797-0654
Sr. Manager, Exhibits & Sponsorship heather@naahq.org 703-797-0671
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NAA NATIONAL SUPPLIERS COUNCIL JOIN TODAY AND GET ACCESS TO EXCLUSIVE BENEFITS AND OPPORTUNITIES.
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2014 SUPPLIER PARTNER GUIDE
BUILD YOUR BRAND. BUILD YOUR BUSINESS.
BECOME A MEMBER OF THE NATIONAL SUPPLIERS COUNCIL The NAA created the National Suppliers Council (NSC) in 1979 to continue the development of a strong relationship between the multifamily housing industry and national businesses and corporations that supply goods and services to the apartment industry. Prior to becoming an NSC member, you must become a member of NAA through your local affiliate. Join today for just $1,700 per year!
2014 NATIONAL SUPPLIERS COUNCIL EXECUTIVE COMMITTEE
Chairman
Vice Chairman
Past Chair
Peter Regules, CORT
Tony Sculthorpe, Coinmach
Dave Schwehm, Time Warner
NSC Council Members at Large Phil Bogucki, Azuma | Michelle Childers, Apartment Finder | Brigitta Eggleston, Yardi Charles Stroud, CAS, Coinmach | Mary Walsh, RealPage
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2014 SUPPLIER PARTNER GUIDE
BUILD YOUR BRAND. BUILD YOUR BUSINESS.
NSC MEMBERSHIP BENEFITS units Magazine
NAA Education Conference & Exposition
units introductory article. As a new member of the NSC, your company will have a onetime opportunity to be introduced to our membership in units Magazine.
Priority booth selection. NSC members approved prior to the Education Conference & Exposition will receive priority booth selection for future Expositions based on their number of years as an NSC member and years exhibiting consecutively. To receive this benefit, the NSC member company must be in good standing with NAA, have exhibited consecutively each year of their membership and must sign-up within 30 days of the current year’s conference.
NSC Directory of products and services. In the back of each issue of units, you will find company listings and contact information for all NSC members, organized by business category. Subscription to units Magazine. NSC member contacts receive a complimentary subscription. Additional subscriptions are available to members for $28 each.
Additional recognition. NSC members stand out from the other suppliers with special signage on the trade show floor and additional designations in exhibitor descriptions.
NAA Online Buyer’s Guide Committee Involvement
The official NAA Supplier Buyers Guide is located on the homepage of the NAA Web site: www.naahq.org. The NAA owner and management company member can find all the product/services they need all over the country. They can just click on the Buyers Guide icon and search away.
NSC members are given the opportunity to serve as NAA committee liaisons. By having an NSC liaison on every NAA committee, council members are given the opportunity to keep in touch with all aspects of NAA and its members. The NSC Executive Committee appoints NSC liaisons. We encourage you to participate in this unique opportunity. There’s no better way to learn about the needs of our members and get acquainted with association leaders than through committee involvement.
As a benefit of being an NSC member, each company is given the use of the NSC Partner logo to be placed next to their company name. If the NSC member would like the additional opportunity to include their company logo it is just $395.
For more information, contact NAA’s Margaret Core at 703-797-0654 or email margaret@naahq.org.
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2014 SUPPLIER PARTNER GUIDE
BUILD YOUR BRAND. BUILD YOUR BUSINESS.
NSC OPTIONAL BENEFITS NAA Mailing List
NAA Online Buyers Guide
The NAA list contains information on more than 50,000 multihousing professionals and is only available to National Supplier Council Members for an additional fee. You have the opportunity to rent the NAA mailing list an unlimited number of times throughout the year to market your latest products and services.
Multifamily housing owners, managers and developers use the NAA Online Buyers Guide to cut through the clutter of traditional search engine results. This valuable resource enables property managers to find the products and services they are looking for, through either a keyword, or category-specific search.
NAA protects the privacy of our members and will only send mailing lists to a bonded mail house. Samples of your mailing pieces must be sent to NAA for approval. The mailing list cannot be sent directly to NSC members. Rentals are for one-time use only and you must allow 5 days for processing.
Suppliers receive a free basic listing which includes the company name, address, phone and fax. Additional upgrade packages start at just $395 for an entire year and include a logo, description, Web links, and much more. To discuss your listing options, please contact Multiview at 800-816-6710 or email naa@multiview.com.
NSC Directory Added Value Additional categories. You may also be listed in up to two additional categories in the NSC directory in units Magazine. Published 12 times a year, this gives you added exposure throughout the year.
For more information, contact NAA’s Margaret Core at 703-797-0654 or email margaret@naahq.org.
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NAA ADVERTISING SALES LIZ BARRETT, NATIONAL SALES MANAGER 301-215-6710 EXT. 114 FAX 301-215-7704 NAA@TOWNSEND-GROUP.COM
NAA HEADQUARTERS 4300 WILSON BLVD., SUITE 400 ARLINGTON, VA 22203 703-518-6141 FAX 703-248-9441 WWW.NAAHQ.ORG
SALES CUSTOMER SERVICE SALES@NAAHQ.ORG