2014 National Apartment Association Supplier Partner Guide & Media Kit
Align your organization with the National Apartment Association—America’s leading advocate for quality rental housing—and build your brand among the largest group of influential multifamily housing professionals in the country.
YOUR POWERFUL BRAND-BUILDING PARTNER 2014 SUPPLIER PARTNER GUIDE & MEDIA KIT BUILD YOUR BRAND. Align your organization with the National Apartment Association— America’s leading advocate for quality rental housing—and build your brand among the largest group of influential multifamily housing professionals in the country. NAA represents: 63,000 6.8 million $78.6 billion members apartment units collective annual spending power SOURCE: NAA READERSHIP STUDY, RUZINSKY RESEARCH, FALL 2012 2 BUILD YOUR BUSINESS. When you partner with NAA, you make an investment in the association and its mission to support and expand the apartment industry. NAA members are engaged and passionate— and look to NAA and its industry suppliers for products and services that will improve the performance and profitability of their companies. NAA Student Housing Conference & Exposition Take advantage of these marketing opportunities and connect with decision-makers before, during and after the conference. See page 22. NAA Digital Keep your brand top-of-mind with the NAA robust digital opportunities: naahq.org, NAA e-newsletters, and units digital edition. Details on page 12. NAA Education Conference & Exposition Enhance your experience and exposure at the largest trade event in the multifamily housing industry. Page 19. Contact us today to create a custom cross-platform, year-round advertising program and get measurable return on your investment. Liz Barrett | 301-215-6710 Ext. 114 | email@example.com 3 NAA 360º NAA National Suppliers Council Become a member of the National Suppliers Council (NSC) and access unique opportunities to showcase products and services to NAA members. Details on page 26. NAA EVENTS NAA 360º Check out this new sponsorship recognition program and discover new opportunities to partner with NAA. See page 24. NAA DIGITAL units Magazine The NAA award-winning monthly publication is the most read magazine in the multifamily housing industry and the cornerstone of your integrated advertising plan. See page 6. 2014 SUPPLIER PARTNER GUIDE BUILD YOUR BRAND. BUILD YOUR BUSINESS. ALL THE RIGHT PEOPLE SEVENTEEN MULTIFAMILY HOUSING INDUSTRY LEADERS AVERAGE YEARS PROFESSIONALLY INVOLVED PROPERTY MANAGER - 57% IN MULTIFAMILY HOUSING INDUSTRY OWNER/PRESIDENT/PRINCIPAL - 18% REGIONAL SUPERVISOR/MANAGER - 14% FIFTY VP/CORPORATE EXECUTIVE - 11% AVERAGE NUMBER OF EMPLOYEES 1,251 70% FEMALE 30% MALE AVERAGE NUMBER OF APARTMENTS OPERATED BY AN NAA MEMBER ORGANIZATION TYPE OF PROPERTY Garden Apartments 57.3% Market-Rate Apartments 55.6% Luxury Apartments 42.4% Affordable Housing 36.5% High-Rise Apartments 24.1% Seniors Housing 20.8% Single-Family Home Rentals 19.1% Condos/Co-Ops/Townhouses 18.6% Student Housing 13.9% Military Housing 5.8% Extended-Stay Housing 2.4% NAA MEMBERS ACROSS THE COUNTRY SOUTH - 52.6% NORTH CENTRAL - 19.3% WEST - 24% SOURCE: NAA READERSHIP STUDY, RUZINSKY RESEARCH, FALL 2012 4 NORTHEAST - 4.1% 2014 SUPPLIER PARTNER GUIDE BUILD YOUR BRAND. BUILD YOUR BUSINESS. SERIOUS PURCHASING POWER $78.6 BILLION NAA MEMBERS SPENT ON GOODS AND SERVICES LAST 12 MONTHS UNITS MAGAZINE READERS BUYING INFLUENCE Architects and Engineers 32.1% Insulation 39.2% Pest Control 85.5% Athletic and Exercise Equipment 49.2% Insurance 49.6% Plumbing 82.1% Cabinetry 63.4% Key Control/Security 67.5% Promotional Products 72.1% Cable/WIFI 62.3% 81.1% Property Management Software 49.6% Collections 62.6% Laundry Services 58.3% Resident Screening 72.6% Construction/Contractor 75.1% Lawn Care/Landscaping 84.5% Shade Structures 29.2% Doors 68.3% Lighting 82.6% Staffing 68.5% Employee Training 69.6% Lock Sets/Finished Hardware 77.2% Sub-metering 36.2% Exterior Design 51.5% Mailboxes 57.4% Swimming Pools/Products 61.5% Financial Services 42.3% Maintenance Products and Services 85.3% Telecommunications/Cable 61.5% Fitness Equipment 51.3% Marketing 82.6% Trash/Recycling/Waste Management 73.6% Flooring 88.7% Paints and Wall Coverings 82.1% Whirlpools/Tubs/Toilets 58.3% HVAC 78.1% Payment Processing 58.9% Yield Management Software 27.2% 91% Kitchen Equipment and Appliances 72% INFLUENCE THE PURCHASING PROCESS AUTHORIZE AND/OR APPROVE PURCHASES UNRIVALED MARKET COVERAGE TYPE OF ORGANIZATION THE NATION’S 50 LARGEST APARTMENT OWNERS AND APARTMENT MANAGERS ARE MEMBERS OF NAA PROPERTY MANAGEMENT FIRM - 52% OWNER FIRM - 22.2% INDEPENDENT OWNER - 15.1% DEVELOPER/BUILDER - 1.1% REHABBER/RENOVATOR - 0.5% OTHER - 9.1% 5 THE MOST READ MAGAZINE IN THE MULTIFAMILY HOUSING INDUSTRY. 6 2014 SUPPLIER PARTNER GUIDE BUILD YOUR BRAND. BUILD YOUR BUSINESS. THE MOST READ MAGAZINE IN THE MULTIFAMILY HOUSING INDUSTRY! 73,000 units is the first publication decision-makers turn to for coverage of the best practices and newest trends QUALIFIED CIRCULATION in the multifamily housing industry. Every issue is packed with valuable content that covers all aspects of residential property management and ownership. Advertise in units and you’ll reach the largest market of multifamily housing professionals—guaranteed! units readers are loyal, engaged and look forward to every issue. 81% 76% 75% do not receive any other industry print publication agree units is relevant to their professional needs Added-value read at least 3 out of 4 units issues Your ad will be included in the NAA units digital edition, pushed out to 50,000+ readers at no additional charge. Turbo-charge your ad with a digital enhancement. See page 16 for details. For more information, contact Liz Barrett at 301-215-6710 Ext. 114 or firstname.lastname@example.org. 7 2014 SUPPLIER PARTNER GUIDE BUILD YOUR BRAND. BUILD YOUR BUSINESS. units 2014 EDITORIAL CALENDAR MONTH CLOSING DATES SPOTLIGHT TOPIC OTHER FEATURES JANUARY Ad Space: Dec. 1 Materials: Dec. 8 Mails: Jan. 8 Maintenance Supplies What’s In & What’s Out in 2014; Preventive Maintenance; Appliances and Laundry Services FEBRUARY Ad Space: Jan. 2 Materials: Jan. 8 Mails: Feb. 8 Student Housing Utility Management; HVAC Systems and Water Heaters Innovative Hiring Strategies; Student Housing Management; Crime Prevention and Safety; Staff Hiring, Education & Retention Bonus Distribution: NAA Student Housing Conference & Exposition Ad Space: Feb. 1 Materials: Feb. 8 Mails: Mar. 8 Show Preview Technology & Software Social Media, Internet Marketing, Mobile Marketing; Capital Expenditures; Property Management Software; Ancillary Revenue Opportunities Speical Supplement: NAA Annual Report Technology Trends Supplement APRIL Ad Space: Mar. 1 Materials: Mar. 8 Mails: Apr. 8 Mobile & Internet Marketing Pool Maintenance & Management; Resident & Employee Screening; Outdoor Spaces—Playgrounds, Bark Parks and More MAY Ad Space: Apr. 1 Materials: Apr. 8 Mails: May 8 Ancillary Revenue; Flooring, Finishing Touches NAA Education Conference & Exposition Highlights; Repositioning a Property; Security & Key Control Ad Space: May 1 Materials: May 8 Mails: Jun. 8 Show Issue Lawn Care NAA Education Conference & Exposition Highlights; Pest Management; Interior Design Bonus Distribution: NAA Education Conference & Exposition JULY NAA Education Conference & Exposition Recap Ad Space: Jun. 1 Materials: Jun. 8 Mails: Jul. 8 Marketing Tools NAA Education Conference & Exposition Recap ; Resident Retention Tools; Common Areas Ideas; Make-Ready & Turn Tips Special Feature: Annual units’ Curb Appeal Contest Winners AUGUST Ad Space: Jul. 1 Materials: Jul. 8 Mails: Aug. 8 HVAC Systems; Lawn and Landscaping Creative Marketing Ideas; Tax-Credit & Affordable Housing; Revenue Management Services Tools & Software; Apartment Career Management & Development; NAA PARAGON Award Winners: Recognizing Industry Excellence Special Feature: NAA Community of the Year SEPTEMBER Ad Space: Aug. 1 Materials: Aug. 8 Mails: Sept. 8 Budget Strategies & Revenue Management Income & Expenses Survey; Financing Strategies and Measuring Investments; Financial Services; Acquisition Due Diligence Ancillary Revenue Special Section OCTOBER Ad Space: Sept. 1 Materials: Sept. 8 Mails: Oct. 8 Paint, Floor & Wall Coverings Transit-Oriented Development; Repositioning Best Practices; Green Building ROI Renovation, Restoration, & Development Special Section NOVEMBER Ad Space: Oct. 1 Materials: Oct. 8 Mails: Nov. 8 Billing & Collections Industry Outlook; Leasing Techniques; Human Resources and Workforce Issues; Emerging Leaders Bonus Distribution: NAA Assembly of Delegates Special Feature: 2015 NAA Chairman of the Board DECEMBER Ad Space: Nov. 1 Materials: Nov. 8 Mails: Dec. 8 Resident Screening; Specialty Housing Student Housing Development; Renters’ & Owners’ Insurance; Telecommunications NAA Student Housing Conference & Exposition Show Issue MARCH NAA Education Conference & Exposition Preview NAA Education Conference & Exposition Pre-Show Issue JUNE NAA Education Conference & Exposition Show Issue NAA Student Housing Conference & Exposition Preview units reserves the right to modify its 2014 editorial calendar without notice. 8 2014 SUPPLIER PARTNER GUIDE BUILD YOUR BRAND. BUILD YOUR BUSINESS. units DEPARTMENTS & COLUMNS NAA Turns 75! units department and column categories appear every month and include the latest news, commentary, data and best practices that apply to these critical aspects of apartment management: >> >> >> >> Marketing Insider Finance Insider Social Media Insider Management Insider >> >> >> >> Ask about special placement for your ad as part of this celebration. Maintenance Insider Green Insider IRO Insider Market Place QUESTIONS? WEâ€™RE HERE TO HELP! Paul Bergeron Liz Barrett Director of Publications email@example.com 703-518-6141, Ext. 137 National Sales Manager firstname.lastname@example.org 301-215-6710, Ext. 114 9 2014 SUPPLIER PARTNER GUIDE BUILD YOUR BRAND. BUILD YOUR BUSINESS. SPECIAL ADVERTISING OPPORTUNITIES MARCH 2014 Annual Technology Trends Supplement Keep apartment industry leaders up to date with the latest in technology and property management software by promoting your latest products and services. Mailed with the March issue of units Magazine, this popular desk reference also contains informative articles on today’s technology trends. Call today to reserve your space! Deadline: February 1, 2014 SEPTEMBER AND OCTOBER 2014 Special Focus Sections Special focus sections provide a unique opportunity to advertise your products and services within content-specific editorial. Be sure to take advantage of this opportunity if your company aligns with one or both of the categories below. September—Ancillary Revenue Deadline: August 1, 2014 SPECIAL OPPORTUNITIES AVAILABLE! MARKET PLACE ADS Cost-efficient and effective, Market Place is a product and services directory featured in every issue of units Magazine. Apartment industry leaders often use this section to identify companies for RFP distribution. Include your company today! TOTAL COLUMN INCHES October—Renovation, Restoration & Development Deadline: September 1, 2014 1 2.375” X 1” 2 2.375” X 2” or 4.75” x 1” 3 2.375” X 3” or 7.25” X 1” 4 4.75” X 2” MARKET PLACE For more information, contact Liz Barrett at 301-215-6710 Ext.114 or email email@example.com. NET RATES 10 WIDTH x DEPTH 1x 6x 12x $215 $205 $165 Prices per column inch. For total, multiply the net rate, according to number of insertions, by total column inches. 2014 SUPPLIER PARTNER GUIDE BUILD YOUR BRAND. BUILD YOUR BUSINESS. units 2014 RATES & SPECS FOUR COLOR 1x 3x 6x 12x FULL PAGE $8,435 $8,025 $7,620 $6,870 1/2 PAGE $5,710 $5,425 $5,140 $4,645 1/3 PAGE $4,475 $4,255 $4,045 $3,640 1/4 PAGE $4,150 $4,030 $3,790 $3,450 6x 12x PREMIUM PLACEMENT* (non-cancelable) COVER 2 – – $9,145 $8,235 COVER 3 – – $8,540 $7,690 COVER 4 – – $9,375 $8,440 1,3,5,7,9,11,13 & 15 – – $8,540 $7,690 FINISHED TRIM SIZE: 8.25”x 10.875” PRINTING PROCESS: Web offset, perfect binding LINE SCREEN: 133 lines per inch COLOR AVAILABLE: Four-color process. Convert spot colors to CMYK-color build. FOUR COLOR PROOFING: Four color proofs must be furnished. Lase and ink jet prints are not accurate methods for color proofing. The advertiser will be charged $50 for any proofs furnished by the printer. NAA and its printer are not responsible for incorrect colors when an ad is not accompanied by a SWOPcalibrated color proof. SHIPPING: All materials must be shipped in protective packaging with an insertion order and labeled with advertisement name, units publication issue date. Send to: units Advertising, NAA, 4300 Wilson Blvd, Suite 400, Arlington, VA 22203 *Four color included. BLACK & WHITE 1x 3x 6x 12x FULL PAGE $6,275 $5,955 $5,670 $5,100 1/2 PAGE $3,540 $3,360 $3,200 $2,885 1/3 PAGE $2,305 $2,195 $2,090 $1,880 1/4 PAGE $2,070 $1,965 $1,870 $1,690 All rates are gross. Other guaranteed positions add 15%. Special discounts for 2014 exhibitors: May, June, July issues. Call for information. AD SIZE WIDTH DEPTH FULL PAGE, NO BLEED 7.75” 10.375” FULL PAGE, BLEED 8.5” 11.125” 1/2 PAGE ISLAND 4.75” 7” 1/2 PAGE HORIZONTAL 7.25” 4.75” 1/2 PAGE VERTICAL 3.5” 9.5” 1/3 PAGE ISLAND 3.5” 6.5” 1/3 PAGE HORIZONTAL 7.25” 3.5” 1/3 PAGE VERTICAL 2.25” 9.5” 1/4 PAGE HORIZONTAL 7.25” 2.5” Spreads, tip-ins, inserts, cover sticker and polybagging are available on request. Contact Liz Barrett at firstname.lastname@example.org for pricing details. 11 FILE FORMAT: Digital files are required. Preferred format is PDF with all images 300 dpi or higher and all fonts embedded. Please also include crop marks and a minimum of 1/8” bleed. Other acceptable file formats are: Quark (up to version 7.3); Illustrator (up to version CS2); TIF (minimum 300dpi at 100 percent); Email files that are less than 9MB. Use FTP site or ship files that are greater than 9MB. All required trapping must be included in the file. Graphics for ads must be submitted as final, 300 dpi, CMYK or grayscale TIF files. All fonts must be included (in Illustrator files, fonts should be converted to outlines). Avoid TrueType fonts. Files should be supplied on a CD with a printed directory listing all files on disc. To ensure proper color, the files must be accompanied by a color SWOP proof at 100 percent size. If files are submitted via email, a color SWOP proof should be shipped separately. NAA and its printer are not responsible for incorrect ads when the advertiser does not submit a SWOPcalibrated color proof. For more information, visit: http://www. royle.com/filespecs.html CANCELLATION POLICY: Cancellations or rollovers to a future issue must be received on writing 30 days before space closing date without penalty. Cancellations received within 30 days before space closing deadline will be charged 30 percent of gross space rate. Cancellations received after deadline will be charged payment in full. Changes or corrections must conform to closing and material deadlines. NAA DIGITAL ROBUST DIGITAL MEDIA OPPORTUNITIES FOR THE SAAVY MARKETER. 12 2014 SUPPLIER PARTNER GUIDE BUILD YOUR BRAND. BUILD YOUR BUSINESS. naahq.org www.naahq.org provides news that helps multifamily housing leaders stay informed about their industry and information that helps them in their jobs. YOUR AD HERE Advertising on www.naahq.org is a great way to generate leads, build awareness and drive customers directly to your company’s website. Reserve space today as space will sell out! QUICK FACTS: 29,000+ UNIQUE MONTHLY VISITORS YOUR AD HERE YOUR AD HERE 42,000+ TOTAL MONTHLY VISITS 146,000+ MONTHLY PAGE VIEWS 3:20 MINS TIME ON SITE 3.48 PAGES PER VISIT Google Analytics, January–June 2013 Interior Page ADVERTISING OPTIONS AD SIZE CPM LEADERBOARD 728 x 90 $70* WIDE SKYSCRAPER 160 x 600 $70* MEDIUM RECTANGLE 300 x 250 $70* www.naahq.org is sold on a cost per thousand (CPM) basis. Ads are run-of-site (except homepage). Minimum $3,500 buy for 50,000 guaranteed impressions. Rates are net. For more information, contact Liz Barrett at 301-215-6710 Ext.114 or email email@example.com. 13 2014 SUPPLIER PARTNER GUIDE BUILD YOUR BRAND. BUILD YOUR BUSINESS. NAA E-NEWSLETTERS THE INDUSTRY INSIDER Circulation: 44,000 Frequency: Weekly The Industry Insider provides multifamily housing executives and their staff with the most up-to-date information pertaining to the apartment industry. Promote and strengthen your brand when you advertise in this popular news source. Limited space is available, so reserve yours today! ADVERTISING OPTIONS AD SIZE* RATE/MONTH LEADERBOARD 468 x80 $1,800 TOP STORY 468 x80 $1,450 INDUSTRY NEWS 468 x80 $1,450 LEGISLATIVE/LEGAL NEWS 468 x80 $1,450 NAA ANNOUNCEMENTS 468 x80 $1,450 Rates are net. Ad sizes subject to change early 2014. CAMPUS CONNECTIONS Circulation: 3,000 Frequency: Bimonthly Reach apartment professionals who are experienced and most interested in the student housing segment when you advertise in Campus Connections. ADVERTISING OPTIONS AD SIZE 2x 6x MEDIUM RECTANGLE (TOP 2) 300 x 250 $1,250 $1,125 MEDIUM RECTANGLE (LOWER 3) 300 x 250 $600 $540 BANNER 650 x 90 $600 $540 FEATURED ARTICLE Logo $750 $675 THOUGHT LEADERSHIP Logo $750 $675 Minimum two (2) issue commitment. For more information, contact Liz Barrett at 301-215-6710 Ext.114 or email firstname.lastname@example.org. 14 2014 SUPPLIER PARTNER GUIDE BUILD YOUR BRAND. BUILD YOUR BUSINESS. NAA E-NEWSLETTERS OPERATIONS INSIGHTS Circulation: 47,000 Frequency: Monthly Operations Insights provides the latest trends in property management. Monthly video content, green product highlights and featured job listings round out this valuable e-news resource. ADVERTISING OPTIONS AD SIZE 2x 6x 12x BANNER (TOP 2) 650 x 90 $2,500 $2,250 $2,125 MEDIUM RECTANGLE 300 x 250 $950 $855 $810 BANNER (LOWER 2) 650 x 90 $950 $855 $810 VIDEO SLOT 300 x 250 $950 $855 $810 FEATURED ARTICLE Logo $1,000 $900 $850 THOUGHT LEADERSHIP Logo $1,000 $900 $850 Minimum two (2) issue commitment. MARKETING BUZZ APARTMENT TECHNIQUES Circulation: 40,000 Frequency: Bimonthly Circulation: 40,000 Frequency: Bimonthly Marketing Buzz reports on what’s working, what’s not and what apartment professionals should consider when marketing their communities. Apartment TECHniques reports on the immediate issues and innovative technologies that have an impact on the apartment industry. ADVERTISING OPTIONS AD SIZE 2x 6x ADVERTISING OPTIONS AD SIZE 2x 6x BANNER (TOP 2) 650 x 90 $2,250 $2,025 BANNER (TOP) 650 x 90 $2,250 $2,025 MEDIUM RECTANGLE 300 x 250 $900 $810 MEDIUM RECTANGLE (TOP) 300 x 250 $2,250 $2,025 BANNER (LOWER 2) 650 x 90 $900 $810 MEDIUM RECTANGLE (LOWER 3) 300 x 250 $900 $810 VIDEO SLOT 300 x 250 $900 $810 BANNER (LOWER 2) 650 x 90 $900 $810 FEATURED ARTICLE Logo $950 $855 VIDEO SLOT 300 x 250 $900 $810 THOUGHT LEADERSHIP Logo $950 $855 FEATURED ARTICLE Logo $950 $855 Minimum two (2) issue commitment. Minimum two (2) issue commitment. 15 2014 SUPPLIER PARTNER GUIDE BUILD YOUR BRAND. BUILD YOUR BUSINESS. units DIGITAL EDITION Readers love the units digi-mag. It’s portable, easy to use and available online 24/7. Use this exciting media platform to interact with and engage our readers. Build awareness of your products and services with one of our powerful advertising options and drive customers directly to your website. PROMOTIONAL EMAIL FOR units DIGITAL EDITION YOUR AD HERE QUICK FACTS: 50,000+ CIRCULATION 15% AVERAGE OPEN RATE YOUR AD HERE 16% YOUR AD HERE AVERAGE CLICK RATE ADVERTISING OPTION AD SIZE RATE/ISSUE PROMOTIONAL EMAIL - EXCLUSIVE 160 x 600 $5,500 PROMOTIONAL EMAIL - TOP 300 x 250 $3,750 PROMOTIONAL EMAIL - LOWER 300 x 250 $3,350 LEFT OF COVER 550 x 480 $3,000 BELLY BAND PLEASE CALL $2,300 SKYSCRAPER 120 x 600 $2,000 DIGITAL EDITION Additional advertising options available! www.nxtbook.com/nxtbooks/naa/salesbook Rates are net. For more information, contact Liz Barrett at 301-215-6710 Ext.114 or email email@example.com. 16 2014 SUPPLIER PARTNER GUIDE BUILD YOUR BRAND. BUILD YOUR BUSINESS. DIGITAL AD SPECS SPECIFICATION naahq.org INDUSTRY INSIDER NAA CHANNEL E-NEWSLETTERS units DIGITAL EDITION Dimensions (width x depth) 728 x 90 160 x 600 300 x 250 468 x 80 728 x 90 300 x 250 240 x 400 120 x 600 160 x 600 300 x 250 Format JPEG, GIF JPEG, GIF JPEG, GIF JPEG, GIF, SWF File Size Max 40K Max 40K Max 40K Max 40K Animation Three loop maximum Not accepted Not accepted Max 15 seconds Resolution 72 dpi 72 dpi 72 dpi 72 dpi Two weeks prior to online date Two weeks prior to broadcast date Two weeks prior to broadcast date Two weeks prior to broadcast date Five business days prior to online date Five business days prior to broadcast date Five business days prior to broadcast date Five business days prior to broadcast date Space Artwork NAA DIGITAL ADVERTISING POLICY NAA reserves the right within its discretion to reject or remove from www.naahq.org any ads for which the advertising materials or the website to which the ad is linked do not comply with its policies, or that in the NAA’s sole reasonable judgment, do not comply with any applicable law, regulation or other judicial or administrative order. If digital advertising materials are not received by the advertising deadline, the NAA will begin to charge the Advertiser on the insertion order start date on a prorated basis based on the full insertion order, excluding portions consisting of performance-based, non- guaranteed inventory, for each full day the advertising materials are not received. Advertiser may cancel the entire digital insertion order, or any portion thereof, with 14 days’ prior written notice to the NAA, without penalty, for any guaranteed deliverable, including, but not limited to, CPM deliverables. NAA will track delivery through its ad server and, provided that NAA has approved in writing a thirdparty ad server to run on its properties, Advertiser will track delivery through such Third-Party Ad Server. Advertiser may not substitute the specified Third-Party Ad Server for measurement. The initial invoice will be sent by NAA upon completion of the first month’s delivery, or within 30 days of completion of the insertion order, whichever is earlier. Advertiser will make payment 30 days from its receipt of invoice, or as otherwise stated in a payment schedule set forth in the insertion order. 17 MATERIALS INSTRUCTIONS: Please forward all materials in accordance with the deadline schedule. By signing, the advertiser agrees to abide by all Terms & Conditions as stated in the Advertising Agreement. Please make a copy of this agreement for your records. SEND AD MATERIALS, ADVERTISING AGREEMENTS, AND INSERTIONS ORDERS TO: The Townsend Group 2 Wisconsin Circle, Suite 900 Chevy Chase, MD 20815 Tel: 301-215-6710 Ext. 114 Fax: 301-215-7704 firstname.lastname@example.org NAA EVENTS VALUABLE FACE TIME WITH THE INDUSTRY’S TOP DECISION MAKERS. 18 2014 SUPPLIER PARTNER GUIDE BUILD YOUR BRAND. BUILD YOUR BUSINESS. THE LARGEST TRADE EVENT IN THE MULTIFAMILY HOUSING INDUSTRY The ultimate networking event experience and the very best place to showcase your company’s products and services before key decision-makers. In addition to a first-class trade show with more than 325 suppliers, the exposition is paired with a three-day Education Conference, offering the best education sessions in one place. 6,600+ For more information, please visit www.educonf.naahq.org ATTENDEES EXPECTED INCREASE YOUR EXPOSURE Program & Exhibitor Guide More than 6,600 Denver attendees will receive their Program Guide at registration and will depend on this onsite resource for the schedule, exhibitor listings, maps and more. The Program Guide will also be posted on the event website one week before the event, providing additional exposure for your ad. AD UNIT TRIM SIZE RATE COVER 4 6.5” x 9” $5,500 COVER 2 OR 3 6.5” x 9” $4,400 FULL PAGE 6.5” x 9” $3,850 HALF PAGE 6.5” x 4.5” $2,200 Space/Materials Deadline: April 30, 2014 Cover and full page bleed size: 7.75” x 10.25”. Half page ads do not bleed. 19 2014 SUPPLIER PARTNER GUIDE BUILD YOUR BRAND. BUILD YOUR BUSINESS. ENHANCE YOUR NAA EXHIBIT EXPERIENCE NAA Today NAA Today is an onsite event daily that covers the hottest breaking news at the 2014 NAA Education Conference & Exposition as well as thoughtful trend articles that are great reading for while attendees are hanging out or when they bring the issues home. This tabloid is distributed in high-traffic areas of the Colorado Convention Center and in three major hotel lobbies. This is a daily “must read” for attendees—you don’t want to miss out. Space/Materials Deadline: June 1, 2014 AD UNIT AD SIZE RATE FULL PAGE 10.25” x 14” $4,400 HALF PAGE 5” x 14” or 10.25 x 7” $3,000 Ads do not bleed. NAA Countdown E-newsletters NAA will send five (5) pre-event mobile-friendly issues and one (1) post-event issue to 54,000 national multifamily leaders, including prospective and past attendees and current registrants. Content includes event highlights and exhibitor advertising that will drive web traffic to your booth description and increase the attendees in asking for booth appointments that you can pre-qualify through the myNAA Planner. Deadlines vary. Please contact us today for more information and to reserve your space! For more information, contact Liz Barrett at 301-215-6710 Ext.114 or email email@example.com. ADVERTISING OPTIONS BENEFITS PREMIER EXHIBITOR $950/EMAIL (Limit 1 per email) • Premier Exhibitor designation with company name and booth # in header • 125x125 company logo/banner with button links on right-hand column of email • Exhibitor listing with 75-word description at the bottom of the email • Featured Exhibitor designation in the onsite NAA Show Daily (Thursday & Friday only) BASIC LISTING $550 PER EMAIL (Limit 5 per email) • 125x125 company logo/banner with button links on right-hand column of email BASIC LISTING UPGRADE ADD $200 (Limit 3 per email) • Additional banner placed in-between sections of the email in the main body • Featured Exhibitor designation in NAA Today (Thursday & Friday only) Rates are net. A 3-issue minimum applies. 20 2014 SUPPLIER PARTNER GUIDE BUILD YOUR BRAND. BUILD YOUR BUSINESS. DRIVE TRAFFIC TO YOUR BOOTH Online Exhibitor Listing Enhancement Packages Make it easy for attendees to find you by upgrading your exhibitor listing to include video, or banner advertising. Enhance your NAA Education Conference & Exposition listing today! Upgrades start at just $799. Level 1 ($500 value) Level 2 (add $799) Complimentary with NAA booth purchase, includes: Level 1 features, plus: • Unlimited sales leads and statistical data generated from your listing • One interactive product display panel for multimedia • A highlighted corner peel graphic on your booth on the floorplan • Priority placement on the show website search results • Product Gallery—Upload an image for the NEW NAA Online Product Gallery • Display of 2 additional product categories (5 total) • Company logo or trademark printed next to company listing in onsite Program & Exhibitor Guide • Inclusion in the Featured Exhibitor search • Access to high-quality opt-in sales leads and statistical data generated from your listing (limit of 25) • Display of your company name, booth number, address, phone/fax, email address, website and description • Display of your company logo or trademark, press releases and up to three (3) product categories • Ability to display two image/text panels • Ability to set up appointment times online so attendees can schedule meetings with you ADDITIONAL UPGRADE OPTIONS BENEFITS ROTATING BANNER ADS $1,695 • • • • Level 2 features, plus: One 360 x 45 pixel banner on the online floor plan application (three rotating ads per spot) Banner will follow attendees around throughout the online application Banner ad statistics PRODUCT CATEGORY BANNER $1,695 • • • • Level 2 features, plus: One 180 x 150 pixel banner on three product categories of your choice Your listing will be at the very top of the category search results Banner ad statistics HALL BANNER (EXCLUSIVE) $1,695 • • • • Level 2 features, plus: One 250 x 250 pixel banner on the online exhibit hall Your brand will own the entire online exhibit hall Banner ad statistics 21 2014 SUPPLIER PARTNER GUIDE BUILD YOUR BRAND. BUILD YOUR BUSINESS. THE PREMIER EVENT IN THE STUDENT HOUSING INDUSTRY Join us for the NAA Student Housing Conference & Exposition, March 3–5, 2014 at the Aria Resort in Las Vegas. Off-campus student housing is one of the apartment industry’s most important niche markets. As providers of and suppliers to student housing, we are in the unique position of continuing to grow this dynamic market. Capture the attention of your market and boost your company’s profile by becoming an exhibitor or sponsor. Visit www.naahq.org for the Student Housing Exhibitor & Sponsorship Prospectus. ATTENDEE PROFILE PRIMARY BUSINESS JOB TITLE APARTMENT MANAGEMENT - 42% OWNER/PRESIDENT/PRINCIPAL - 21% APARTMENT OWNER - 29% VP/MANAGEMENT EXECUTIVE - 19% APARTMENT DEVELOPER - 8% REGIONAL SUPERVISOR/MANAGER - 16% REAL ESTATE INVESTMENT TRUST - 4% PROPERTY MANAGER - 15% ASSET MANAGEMENT 3% LEASING COMPANY - 1% REGION ARCHITECT/ENGINEER - 1% SOUTH - 41% MIDWEST - 15% OTHER - 12% WEST - 24% INTERNATIONAL - 3% NORTHEAST - 17% For more information, contact Liz Barrett at 301-215-6710 Ext.114 or email firstname.lastname@example.org. 22 2014 SUPPLIER PARTNER GUIDE BUILD YOUR BRAND. BUILD YOUR BUSINESS. INCREASE YOUR EXPOSURE Onsite Program & Exhibitor Guide Pre- & Post-Event E-newsletters The NAA Student Housing Conference & Exposition Onsite Program & Exhibitor Guide is a valuable resource for conference attendees. The guide is given to each registrant, and offers a complete listing of exhibitors, education sessions, speaker profiles, floor plan, maps, ads and much more. The Program Guide will also be posted on the NAA website one week before the event, providing additional exposure for your ad. Reach student housing professionals before and after the conference by advertising in the NAA pre- and post-event e-newsletters. NAA will send three pre-event mobile-friendly issues and one (1) post-event issue to prospective and past attendees and current registrants. Content will include event highlights and exhibitor advertising that will drive web traffic to your booth description. Deadlines vary. Please contact us today for more information and to reserve your space! Space/Materials Deadline: February 7, 2014 AD UNIT AD SIZE RATE COVER 4 5” x 9” $1,500 COVER 2 5” x 9” $1,200 COVER 3 5” x 9” $1,200 SECTION TAB: CONFERENCE INFORMATION 5” x 9” $1,000 SECTION TAB: MON. MAR 3 HIGHLIGHTS 5” x 9” $1,000 SECTION TAB : TUE. MAR 4 HIGHLIGHTS 5” x 9” $1,000 SECTION TAB: WED. MAR 5 HIGHLIGHTS 5” x 9” $1,000 SECTION TAB: NAA EXPOSITION 5” x 9” $1,000 FULL PAGE* 5” x 9” $750 HALF PAGE* 2.5” x 4.5” $500 ADVERTISING OPTIONS BENEFITS PREMIER EXHIBITOR $650/EMAIL (Limit 1 per email) • Premier Exhibitor designation with company name and booth # in header • 125x125 company logo/banner with button links on right-hand column of email • Exhibitor listing with 75-word description at the bottom of the email BASIC LISTING $250 PER EMAIL (Limit 5 per email) • 125x125 company logo/banner with button links on right-hand column of email BASIC LISTING UPGRADE ADD $150 (Limit 3 per email) • Additional banner placed in-between sections of the email in the main body Rates are net. *Ads are placed randomly in guide For more information, contact Liz Barrett at 301-215-6710 Ext.114 or email email@example.com. 23 NAA 360째 MORE RECOGNITION AND ENGAGEMENT OPPORTUNITIES FOR NAA SUPPLIERS. 24 2014 SUPPLIER PARTNER GUIDE BUILD YOUR BRAND. BUILD YOUR BUSINESS. NEW NAA 360º YEAR-ROUND SPONSORSHIP PROGRAM www.naahq.org/partner/sponsor NAA 360º is a new sponsorship recognition program designed to provide NAA Supplier Partners with enhanced, year-round, multiplatform programs that deliver exceptional recognition and ROI. Supplier-partners who participate in NAA 360º can combine points* earned from exhibiting, advertising, sponsorships and other categories to achieve the level of NAA 360º Mission Sponsor or NAA 360º Partner. Both levels offer unparalleled benefits as noted in the following page. NAA 360º Recognition Levels NAA 360º INFORMATION NAA 360º BENEFITS Earn NAA 360º Points by Participating in the Following: NAA Exhibits NAA Sponsorship NAA Advertising NAA Event Full Conference MISSION SPONSOR Registrations NAA National Supplier Council Dues 150,000 – 299,999 points NAAEI & NAA Better Government Fund Contributions NAA Projects PARTNER 300,000 or more points Supplier-partners are recognized on a calendar year based on commitments and actual spending in the above categories. *Each dollar spent equals one point. 25 2014 SUPPLIER PARTNER GUIDE BUILD YOUR BRAND. BUILD YOUR BUSINESS. NAA 360º PROGRAM BENEFITS NAA 360º Mission Sponsor (150,000-299,999 points) NAA 360º Partner (300,000+ points) Unlimited Unlimited Within the Site Home Page 1x a Year 2x a Year Feature Content Download 1x year Feature Content Download 2x a year NAA Winter & Fall Board Reception Invitations (January & October 2014) Two (2) Individuals Per Company Three (3) Individuals Per Company NAA Capitol Conference, Education Conference & Exposition and Assembly of Delegates Board Reception Invitations Two (2) Individuals Per Company Three (3) Individuals Per Company NAA Capitol Conference Sponsor (Overall Recognition) Yes Yes NAA Assembly of Delegates Sponsor (Overall Recognition) Yes Yes Four (4) Eight (8) Sponsorship Benefits # of Program Participants Year-Round Recognition—Logo on www.naahq.org Interview or Content on NAA Video Channel on www.naahq.org NAA Industry Insider Recognition NAA Assembly of Delegates Installation Dinner Tickets 2014 NAA Education Conference & Exposition Benefits 2015 NAA Education Conference & Exposition Priority Booth Selection Yes Yes Company Description/Profile Sponsor Recognition Yes Yes Priority Hotel Room Block Yes Yes Four (4) Five (5) Yes Yes Scholarship Full Conference Registrations (qualifying are companies who have not attended in the last 5 years) Two (2) Four (4) Onsite Program Guide Advertisement Full Page Full Page Complimentary Full Conference Access Registrations Sponsor Ribbons to Wear with Registration Badges for Company Employees 26 2014 SUPPLIER PARTNER GUIDE BUILD YOUR BRAND. BUILD YOUR BUSINESS. NAA 360º PROGRAM BENEFITS NAA 360º Mission Sponsor (150,000-299,999 points) NAA 360º Partner (300,000+ points) Yes Yes NAA Today Show Daily Advertisement 1/4 Page 1/2 Page VIP Passes for Photo Ops with General Session Speakers (when possible) Two (2) Three (3) Yes Yes Three (3) Seats Five (5) Seats Recognition at Friday General Session Yes Yes Use of Onsite Private Meeting Space Yes Yes Access to Attendee CEO Lounge Yes Yes 2014 NAA Education Conference & Exposition Benefits Booth Space Highlighted in Onsite Program Guide Sponsor Signage at Booth in NAA Exposition VIP Seating at Three (3) General Sessions QUESTIONS? WE’RE HERE TO HELP! Margaret Core, CAE Heather Teplitz, CEM AVP, Strategic Sales Initiatives firstname.lastname@example.org 703-797-0654 Sr. Manager, Exhibits & Sponsorship email@example.com 703-797-0671 27 NAA NATIONAL SUPPLIERS COUNCIL JOIN TODAY AND GET ACCESS TO EXCLUSIVE BENEFITS AND OPPORTUNITIES. 28 2014 SUPPLIER PARTNER GUIDE BUILD YOUR BRAND. BUILD YOUR BUSINESS. BECOME A MEMBER OF THE NATIONAL SUPPLIERS COUNCIL The NAA created the National Suppliers Council (NSC) in 1979 to continue the development of a strong relationship between the multifamily housing industry and national businesses and corporations that supply goods and services to the apartment industry. Prior to becoming an NSC member, you must become a member of NAA through your local affiliate. Join today for just $1,700 per year! 2014 NATIONAL SUPPLIERS COUNCIL EXECUTIVE COMMITTEE Chairman Vice Chairman Past Chair Peter Regules, CORT Tony Sculthorpe, Coinmach Dave Schwehm, Time Warner NSC Council Members at Large Phil Bogucki, Azuma | Michelle Childers, Apartment Finder | Brigitta Eggleston, Yardi Charles Stroud, CAS, Coinmach | Mary Walsh, RealPage 29 2014 SUPPLIER PARTNER GUIDE BUILD YOUR BRAND. BUILD YOUR BUSINESS. NSC MEMBERSHIP BENEFITS units Magazine NAA Education Conference & Exposition units introductory article. As a new member of the NSC, your company will have a onetime opportunity to be introduced to our membership in units Magazine. Priority booth selection. NSC members approved prior to the Education Conference & Exposition will receive priority booth selection for future Expositions based on their number of years as an NSC member and years exhibiting consecutively. To receive this benefit, the NSC member company must be in good standing with NAA, have exhibited consecutively each year of their membership and must sign-up within 30 days of the current year’s conference. NSC Directory of products and services. In the back of each issue of units, you will find company listings and contact information for all NSC members, organized by business category. Subscription to units Magazine. NSC member contacts receive a complimentary subscription. Additional subscriptions are available to members for $28 each. Additional recognition. NSC members stand out from the other suppliers with special signage on the trade show floor and additional designations in exhibitor descriptions. NAA Online Buyer’s Guide Committee Involvement The official NAA Supplier Buyers Guide is located on the homepage of the NAA Web site: www.naahq.org. The NAA owner and management company member can find all the product/services they need all over the country. They can just click on the Buyers Guide icon and search away. NSC members are given the opportunity to serve as NAA committee liaisons. By having an NSC liaison on every NAA committee, council members are given the opportunity to keep in touch with all aspects of NAA and its members. The NSC Executive Committee appoints NSC liaisons. We encourage you to participate in this unique opportunity. There’s no better way to learn about the needs of our members and get acquainted with association leaders than through committee involvement. As a benefit of being an NSC member, each company is given the use of the NSC Partner logo to be placed next to their company name. If the NSC member would like the additional opportunity to include their company logo it is just $395. For more information, contact NAA’s Margaret Core at 703-797-0654 or email firstname.lastname@example.org. 30 2014 SUPPLIER PARTNER GUIDE BUILD YOUR BRAND. BUILD YOUR BUSINESS. NSC OPTIONAL BENEFITS NAA Mailing List NAA Online Buyers Guide The NAA list contains information on more than 50,000 multihousing professionals and is only available to National Supplier Council Members for an additional fee. You have the opportunity to rent the NAA mailing list an unlimited number of times throughout the year to market your latest products and services. Multifamily housing owners, managers and developers use the NAA Online Buyers Guide to cut through the clutter of traditional search engine results. This valuable resource enables property managers to find the products and services they are looking for, through either a keyword, or category-specific search. NAA protects the privacy of our members and will only send mailing lists to a bonded mail house. Samples of your mailing pieces must be sent to NAA for approval. The mailing list cannot be sent directly to NSC members. Rentals are for one-time use only and you must allow 5 days for processing. Suppliers receive a free basic listing which includes the company name, address, phone and fax. Additional upgrade packages start at just $395 for an entire year and include a logo, description, Web links, and much more. To discuss your listing options, please contact Multiview at 800-816-6710 or email email@example.com. NSC Directory Added Value Additional categories. You may also be listed in up to two additional categories in the NSC directory in units Magazine. Published 12 times a year, this gives you added exposure throughout the year. For more information, contact NAA’s Margaret Core at 703-797-0654 or email firstname.lastname@example.org. 31 NAA ADVERTISING SALES LIZ BARRETT, NATIONAL SALES MANAGER 301-215-6710 EXT. 114 FAX 301-215-7704 NAA@TOWNSEND-GROUP.COM NAA HEADQUARTERS 4300 WILSON BLVD., SUITE 400 ARLINGTON, VA 22203 703-518-6141 FAX 703-248-9441 WWW.NAAHQ.ORG SALES CUSTOMER SERVICE SALES@NAAHQ.ORG