NASC Playbook - Summer 2013

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Award winners include: • Outstanding Marketing Campaign Under $200,000: Lorain County Visitors Bureau $200,000 and Above: Detroit Sports • Outstanding Locally Created Event Under $200,000: Bloomington-Normal Area Sports Commission $200,000 and Above: Tuscaloosa Tourism and Sports Commission • Outstanding Online Presence Under $200,000: Butler County Visitors Bureau $200,000 and Above: Greater Columbus Sports Commission • Convention and Visitor’s Bureau Member of the Year Under $200,000: Wausau/Central Wisconsin Convention & Visitors Bureau $200,000 and Above: Oklahoma City Convention & Visitors Bureau • Sports Commission Member of the Year Under $200,000: Ames Area Sports Commission $200,000 and Above: St. Louis Sports Commission

Seventeen graduate from the NASC’s Certified Sports Event Executive program During the NASC Symposium, the latest class from the Certified Sports Event Executive (CSEE) program graduated.

The Certified Sports Event Executive Program is a certification program open only to NASC members. Since its inception, the NASC has been dedicated to raising the standards of professionalism in the industry. The NASC Staff and Professional Development Committee assist presenters in preparing sessions and case studies to ensure that the needs and concerns of the sports event industry are addressed. The most recent graduating class of 17 includes: • Karin Aaron, Visit Loudoun • Ariana Andis Klein, US Lacrosse • Lindsay Arellano, Rockford Area Convention & Visitors Bureau • Anna Barlow Cumming, Forsyth County Chamber of Commerce • Jim Dietz, Columbus Indiana Visitors Center • Josh Dill, Visit Lubbock Inc. • Roy Edmondson, Team San Jose • Karen Hubbs, Johnson City Convention & Visitors Bureau • Carolyn Lee, GWN Dragon Boat • Mona Murphy, Flint-Genesee Regional Convention & Visitors Bureau • Dave Patrone, Kentucky Exposition Center/ International Convention Center • Dave Plevich, Greater Morgantown Convention & Visitors Bureau

www.SportsCommissions.org

SPOTLIGHT ON NASC AWARD WINNERS At this year’s NASC Symposium, 10 members were recognized for their outstanding initiatives in the sports events industry over the last 12 months. From large markets to small markets, we asked a few award-winning members to share advice on why they submitted entries for their various categories. Detroit Sports Commission won the Outstanding Marketing Campaign ($200,000 and Above) “Our primary reason for submitting an entry was to raise awareness (by publicizing the award) in the local community of the work of the Detroit Sports Commission, as well as sharing our unique marketing campaign with NASC members. We also earned a significant number of media impressions generated by our newly created mascot.” -Dave Beachnau, CSEE, Executive Director, Detroit Sports Commission

St. Louis Sports Commission honored as the Sports Commission Member of the Year ($200,000 and Above) “Our biggest accomplishment for this award category is the breadth and depth of our work, and our organizational versatility. Events are critical to us – and we were able to host some great ones in the last year. But we also pride ourselves on being innovators, nurturers and most importantly, leaders. We take on those roles through our local sportsmanship initiative, Musial Awards program, efforts to further St. Louis’ Olympic legacy, and our successful drive to pass state legislation creating a public support component for work done by sports commissions in Missouri.” “Of course, it is gratifying to be recognized by your peers and there is tremendous value to be able to go back to your community, board and members, media, and many others with the validation that your efforts are held in high regard by your industry.” -Marc Schreiber, St. Louis Sports Commission

Greater Columbus Sports Commission nets Outstanding Online Presence ($200,000 and Above) “Participating in NASC awards is a great way to be recognized from industry peers, to raise your organization’s standards and share best practices with others within the NASC family. We have submitted entries for NASC awards every year since 2006, with some years having multiple entries. I would definitely encourage all NASC members to apply for awards next year.” -Ashlee Hayes, Greater Columbus Sports Commission

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