March 2014
Remembering Jack Hughes
Inside this issue: NASC and Plasticard-Locktech International Announce Partnership Call for Volunteers IN-DEPTH: 22nd Annual NASC Sports Event Symposium Anticipated to Set New Attendance Record 2014 Market Segment Meetings and Fall CSEE Module Scheduled
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Websites
TABLE OF CONTENTS
www.SportsCommissions.org www.NASCsymposium.com
Letter from Executive Director.............................4
Staff
NASC and Plasticard-Lochtech International Announce Partnership..........................................4
Don Schumacher, CSEE, Executive Director Lori Gamble, Associate Executive Director Beth Hecquet, CMP, CMM, Director of Meetings & Events Elizabeth Chaney Young, Director of Membership & Marketing Meagan McCalla, Member Services Coordinator
Board of Directors Officers
Terry Hasseltine, CSEE, Executive Director, Maryland Office of Sports, Chair Kevin Smith, CSEE, Director, St. Petersburg/Clearwater Sports, Vice Chair/Chair Elect Greg Ayers, CSEE, President & CEO, Discover Kalamazoo, Treasurer Ralph Morton, CSEE, Executive Director, Seattle Sports Commission, Secretary Gary Alexander, SR Vice President and COO, Nashville Sports Council, Immediate Past Chair
Directors
Mike Anderson, CSEE, Director of Sports, Visit Charlotte John David, Chief Operating Officers, USA BMX Jim Dietz, CSEE, Director of Sports, Columbus Indiana Visitors Center Tammy Dunn, CSEE, Sports Marketing Manager, Snohomish County Sports Commission Greg Fante, CSEE, Director of Sports Development, Louisville Sports Commission Kindra Fry, CSEE, SMP, Vice President of Sales and Marketing Bryan-College Station CVB John Gibbons, CSEE, Executive Director, Rhode Island Sports Commission Mike Guswiler, President, West Michigan Sports Commission Rick Hatcher, CSEE, Director of Business Development, PSA Ed Hruska, CSEE, Executive Director, Rochester Amateur Sports Commission Jeff Jarnecke, Associate Director of Championships and Alliances, NCAA Lou Mengsol, President, Innovations Consulting Michael Price, CSEE, Executive Director, Greater Lansing Sports Authority Janis Schmees Burke, CSEE, Executive Director, Harris County - Houston Sports Authority Holly Shelton, CSEE, Manager of Sports Business Development, Oklahoma City CVB Nancy Yawn, CSEE, CDME, Director, Round Rock CVB
Media & Public Relations Advisers Jackie Reau, Game Day Communications
Betsy Ross, Game Day Communications
www.SportsCommissions.org
Call for Volunteers..............................................5 Remembering Jack Hughes................................... 6 Sports Legacy Fund ............................................7 IN-DEPTH: 22nd Annual NASC Sports Event Symposium Anticipated to Set New Attendance Record........................................ 8-12 2014 Market Segment Meetings and Fall CSEE Module Scheduled...............................15
Affinity Partners
The NASC enters 2014 with momentum gained through its best year in history: record membership and symposium attendance and an all-time best financial performance. The board of directors is working through a series of promising new member services that can be offered as a result of our continually improving financial condition. As outstanding as it was in terms of numbers it was an equally sad year due to the passing of two of our industry’s most experienced and well-regarded leaders. Jack Kelly and Jack Hughes were only in their 60’s and had much more to give had they not lost their battles with cancer. We are honoring both with the NASC’s Distinguished Contribution Award at the 2014 NASC Sports Event Symposium in Oklahoma City. These are the second and third awards given, the first going to Kevin Gray of Kansas City in 2012. My relationship with Jack Kelly began in 1989. I met him at a conference and shortly thereafter asked him to come to Cincinnati to address the first meeting of our new sports commission. Jack Hughes was Chairman of the NASC in 2008, and he served on Jack Kelly’s staff at the Paralympic Games in Atlanta
NASC, Plasticard-Locktech International Announce Partnership In January, the NASC announced that Plasticard-Locktech International (PLI) has become an Affinity Partner and official specialty printer of the NASC. Under the one-year agreement PLI will provide specialty printed items to the NASC for the 22nd annual NASC Sports Event Symposium, coming up March 31-April 3 in Oklahoma City. PLI items include room key cards, name badges, shower hangers, mirror clings and more. “PLI has been a long-time Allied member of NASC,” said Beth Hecquet, CMP, CMM, director of meetings and events for the NASC. “We are thrilled to add this partnership to our long-standing relationship.”
in 1996. Connections like this are common between members of the industry. Many of you knew them both and know just how much we have lost. Toward the conclusion of 2013 we began to promote the fact that we are the sports tourism industry’s oldest and longest running conference. We also observed that in many ways we can be regarded as the national governing body for the industry. And, it has also become evident we represent excellent value for our members. It is possible to have a membership and attend our symposium for about half what it takes to attend another industry event for less than three days. Our CSEE Program is taking on new directions. This year will see the launch of an online module and a review of the entire program. We have employed an outside consultant to assist us in refocusing and coordinating the program. We are owned and directed by you, our members. As the industry’s only not-for-profit association we are dedicated to the highest standards in personal development and professional performance. Your staff and board of directors exist to serve your needs and stand ready to discuss your ideas at any time. Warmest wishes for an outstanding 2014!
“PLI is looking forward to expanding its relationship with NASC,” said David Ide, marketing and events sales manager for PLI. “We’re excited to be part of the Sports Symposium in Oklahoma City and to serve NASC all year round.” Based in Asheville, North Carolina, PLI has been perfecting the art of keycard manufacturing and specialty printing for over 20 years. PLI prides itself on becoming an extension of YOUR brand. PLI works for the “customers first” providing top of the line service with the largest customer care team in the industry. With 24 hour around the clock care; customers receive attentive customer service for any question that may arise. Learn more at www.plicards.com.
Annual Membership Benefits
The NASC continues to develop benefits and services to make your organization more efficient and effective in the sports event industry each year including: • • • • 4
Online Directories Online Event RFP Database NASC Economic Impact Calculator Industry Research and Reports
• • • •
Job and Internship Board Models and Samples CSEE Program Best Practices Webinars
• • • •
Don’t forget to renew by April 1 to continue receiving your membership benefits!
Event Webinars Market Segment Meetings Sports Event Symposium Consulting Services
Call for Volunteers
2014-2015 committees and volunteer opportunities Volunteers are the foundation of the NASC. In the last year, more than 100 committee volunteers contributed to progress and growth of the NASC in many ways including: • Referring industry colleagues to join the association. • Enhancing mentoring activities for new members and first time symposium attendees. • Establishing of new categories and serving on judging panels for the annual member awards. • Developing of CSEE modules. • Recommending educational content and programming for the annual NASC Sports Event Symposium, the original conference and longest-running reverse tradeshow for the sports event industry. We are excited to invite you to respond to this year’s call for volunteers. We need your skills, passion, and perspectives to build a vibrant, inclusive, and multicultural group of volunteer leaders throughout our committees. The NASC is YOUR association; committee participation is one of the best ways get engaged and help contribute to the decision-making that continues to position the NASC as the most valuable resource available to sports event professionals. Members, including new committee members and those who currently serve, must respond to the call for volunteers by April 11, 2014. Yours in Sport,
Kevin B. Smith Chair-Elect St. Petersburg/Clearwater Sports Commission
Awards Committee The Awards Committee is responsible for developing award categories and criteria for the annual NASC Member Awards. The committee also serves as judges for the various categories. Staff Liaison: Elizabeth Chaney Young Membership Committee The Membership Committee oversees membership retention and recruitment. The committee contacts inactive and cancelled members on behalf of the association to encourage them to renew. The committee also evaluates membership benefits and resources on an annual basis. Staff Liaison: Elizabeth Chaney Young Mentoring Committee The Mentoring Committee cultivates relationships with new members to help guide them through their first year of membership. The committee is also responsible for planning and hosting first time attendee activities at the annual Symposium. Pre-requisites: Committee members must have a minimum of five years of industry experience and be actively involved in the NASC. Staff Liaison: Elizabeth Chaney Young Professional Development Committee The Professional Development Committee assists with the development and implementation of the CSEE Program. Committee members are required to join and fully participate in monthly committee calls, assist in the development of modules and continually evaluate the program to strengthen the CSEE brand. Pre-requisites: Members must be currently enrolled in the CSEE Program and have attended at least two modules to be considered. Staff Liaison: Beth Hecquet, CMP, CMM Sports Legacy Committee The Sports Legacy Committee manages the Sports Legacy Fund. The committee establishes the criteria and eligibility requirements for beneficiaries of the fund and selects the beneficiary each year. The committee also coordinates all aspects of the annual fundraiser, including promotion, solicitation of donation items, and ticket sales, as well as equipment donations. Staff Liaison: Elizabeth Chaney Young
Symposium Committee The Symposium Committee assists in the planning and execution of the annual NASC Sports Event Symposium. Committee members are required to join and fully participate in monthly committee calls, recruit event owners, develop education sessions including review of topics, examination of proposals, and selection of speakers, and promote the Symposium through word of mouth marketing to industry peers and colleagues. Staff Liaison: Beth Hecquet, CMP, CMM
www.SportsCommissions.org 5
The NASC Mourns the Passing of Jack Hughes The NASC lost a good friend and colleague when Jack Hughes, the former executive director of the Gainesville Sports Commission, died Thursday, January 23 at the age of 67. Hughes was the executive director of the Gainesville Sports Commission for 16 years before he retired in January of 2013. In a Gainesville Sun article on Hughes’ death, Lynda Reinhart, president of the GSC and director of the Stephen C. O’Connell Center, said Jack was passionate about sports tourism and was instrumental in bringing hundreds of events to Alachua County over the years. His leadership transformed the Gainesville Sports Commission from a fledgling organization to one of the model sports commissions in the country. He was a great individual who will be missed. “Hughes helped steer the GSC growth to where GSC is now involved in more than 35 events, including the Five Points of Life Marathon and the Sunshine State Games, that bring more than 40,000 visitors to the county each year,” according to Joleen Cacciatore, associate executive director of the Gainesville Sports Commission. “Alachua County’s tourist development tax is a major funding source for the events.”
Hughes served as the executive director of the GSC for 16 years before retiring in January 2013 “Under Hughes’ direction and with increased funding from the Alachua County Visitor and Convention Bureau, the GSC has grown to where it now hosts and assists with more than 35 area events each year, having an estimated $16 million to $20 million economic impact annually in Alachua County. “He was passionate about sports tourism and was instrumental in bringing hundreds of events to Alachua County over the years. It’s a huge loss for Alachua County, He was very involved in the community, and he’s going to be missed.”
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Help the NASC Leave a Legacy Sports Legacy Fund to benefit Oklahoma Cleats For Kids About the Sports Legacy Fund
Courtesy of Oklahoma Cleats for Kids
Like our member organizations, the NASC strives to make a positive impact on the community in which our events are held. The Sports Legacy Fund, originally developed by the St. Petersburg/ Clearwater Sports Commission as an equipment donation program, is a way for members of the sports tourism community to make a personal and lasting impact on the lives of underprivileged youth sports programs throughout the country. Each year the NASC partners with the host city of the NASC Sports Event Symposium to donate the proceeds from the Sports Legacy Fund to a worthy organization in the community. This year’s annual fundraiser includes a raffle and silent auction, as well as an equipment drive.
About the beneficiary
The 2014 beneficiary is Oklahoma Cleats for Kids. Oklahoma Cleats for Kids collects, recycles and distributes new and gently used athletic shoes and equipment to kids in need. In its first year of operation in 2012, Cleats for Kids delivered more than 5,000 pairs of shoes, clothing and equipment to Oklahoma kids in need. underprivileged youth sports programs throughout the country. Each year the NASC partners with the host city of the NASC Sports Event Symposium to donate the proceeds from the Sports Legacy Fund to a worthy organization in the community. To learn more about Oklahoma Cleats for Kids and the impact they are making on their community visit: http:// okcleatsforkids.org
Our vision for Cleats for Kids was to support every child’s right to develop a healthier lifestyle and build character by helping them get what they need to play and stay involved in sports. The NASC partnership will help continue that mission.– Stacy McDaniel, President, Oklahoma Cleats for Kids
How you can help: · · · · · · ·
Donate silent auction/raffle items Donate baseball & softball, basketball, tennis, golf, soccer, wrestling, and football equipment Donate leftover event t-shirts Sponsor a silent auction/raffle table for $100 Purchase raffle tickets (1 for $5 or 5 for $20) Bid on silent auction items Make a cash donation
www.SportsCommissions.org 7
Keynote speaker, Major Dan Rooney, USAF (Ret.). An inspirational patriot, philanthropist and professional golfer whose dedication to his military brethren led him to found an organization in their honor, Major Dan Rooney exemplifies the very best of the American spirit. Rooney was the only motivational team speaker for the U.S. Ryder Cup team in Wales, an amazing opportunity that has been historically reserved for presidents.
In-Depth: 22nd Annual NASC Sports Event Symposium Anticipated to Set New Attendance Record Nearly 800 sports tourism professionals will be on-site in Oklahoma City The 22nd Annual NASC Sports Event Symposium is right around the corner and anticipated to set a new attendance record. Nearly 800 sports tourism professionals will be on-site in Oklahoma City, OK March 31 - April 3 for the original sports event industry conference and longestrunning reverse tradeshow for the sports tourism market. An all-star line-up of speakers is slated for general sessions, whose talks will touch on leadership, teamwork, overcoming adversity, and achievement. In between you’ll experience three general sessions, 12 breakout sessions, four game changers and 75 minutes of best practices roundtables.
Rooney founded Folds of Honor, a non-profit organization that has raised more than $22 million and has awarded nearly 4,000 educational scholarships to the family members of soldiers killed or disabled in combat. In his keynote presentations, Rooney tells his inspiring story of combat and serving others while highlighting the importance of faith, teamwork, accountability and finding your life’s mission.
In between you’ll experience three general sessions, 12 breakout sessions, four game changers and 75 minutes of best practices roundtables.
Closing brunch, Olympic Gold Medalist Dan Jansen. A favorite in Olympic speed skating, he finished just off the podium in his first Olympics in Sarajevo, then in Calgary he competed on the day his sister died of leukemia. He fell in that event and four days later he fell in the 1000 meter race while on world record pace.
General Sessions Opening Ceremonies, Olympian Bart Conner. At the 1984 Summer Olympics in L.A., Conner’s consistently good scores (including a perfect 10 on the parallel bars) helped the US men’s team earn its first team gold. Conner took sixth place in the individual all-around competition. He presently owns and operates Bart Conner Gymnastics Academy with his wife, Olympic gold medal gymnast Nadia Comăneci. He’ll speak on leadership and teamwork.
He failed to medal again in 1992, then Dan’s last shot at an elusive Olympic Medal came at the 1994 Winter Olympics in Lillehammer, Norway. Again the favorite in the 500, Dan was on another world record pace when the unfathomable happened again. A slip in the final turn cost him a medal. Four days later Dan skated his last Olympic race, the 1000 meter. Skating in the fourth pair, Dan put to rest the Olympic Jinx. He raced to a world record and the gold medal. Jansen will speak on perseverance and not giving up.
Schedule Sunday, March 30, 2014
Wednesday, April 2, 2014
8:00 a.m.
8:00 a.m. 9:15 a.m. 9:15 a.m. 11:15 a.m. 12:30 p.m. 2:30 p.m. 5:30 p.m. 9:00 p.m.
CDME
Monday, March 31, 2014 2:00 p.m. 7:00 p.m.
CSEE Spring 2014 Module Bricktown Brewhaha at the BoatHouse with local beer tastings
Tuesday, April 1, 2014 8:30 a.m. 10:15 a.m. 11:45 a.m. 1:30 p.m. 4:30 p.m. 6:45 p.m. 9:00 p.m.
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Opening Ceremonies and Member Awards Breakfast Breakout Sessions Best Practices Roundtable Lunch NASC Sports Marketplace Breakout Sessions Welcome Reception Extra Innings Evening Lounge
Annual General Membership Meeting Breakfast Rapid RFP Review Game Changers Breakout Sessions Keynote Luncheon NASC Sports Marketplace Sports Legacy Fund Reception Extra Innings Evening Lounge
Thursday, April 3, 2014 8:30 a.m. NASC Sports Marketplace 10:30 a.m. Closing Brunch
*Subject to change
Best Practices Roundtables Luncheon
Roll up your shirt sleeves and dig into best practices, industry trends, and idea generation among organizations with similar market sizes and budgets. Don’t miss the opportunity to get answers to your toughest challenges and find out what others are facing in the sports event industry. This luncheon creates a platform for members to share best practices and discuss key issues and trends that are happening in their communities. Each table will have a Hot Topic to kick off with, followed by four other topics to spur on additional conversations. Members of the NASC Symposium Planning Committee and the NASC Member Mentoring Committee will be at each table to facilitate conversations. If sharing is not your cup of tea, there will be plenty of tables available where you can enjoy your lunch and use the remaining time to check emails, return phone calls, go for a walk, or just zone out.
From Start to the Finish Line: The Oklahoma City Memorial Marathon Kari Watkins, Oklahoma City National Memorial & Museum; Steve McCool, Oklahoma City Police Department; Mary Ann Eckstein, Oklahoma City National Memorial
Named one of the “12 Must Run” Marathons in the world, the Oklahoma City Memorial Marathon is much more than a race. It’s people from all over Oklahoma and the world running, volunteering and honoring those who were killed and changed forever by the bombing of the Oklahoma City Federal Building. From the start line to security and even pinpoint weather, we’ve learned a lot along the way. Plenty of tips and ideas for those planning any kind of sporting event.
Exceed Your Participants’ Expectations
Beth Porreca, US Lacrosse; John David, USA BMX; Jamie Patrick, Madison Area Sports Commission This session will cover approaches to rights holder and destination partnerships with the goal of providing best practices for service managers. The session will focus on specific partnership opportunities to offer participants higher value experiences, and will include creative solutions to costs savings, partnering to achieve success at all levels and development of a best practices models to use for event managers and destinations service managers.
2014 FINANCIAL TRACK SESSIONS
Breakout Sessions 2014 EVENT MANAGEMENT TRACK SESSIONS Partnerships: Event Owners and Host Cities Lars Haue-Pedersen & Dale Neuburger, TSE Consulting SA
TSE Consulting, in association with the Amsterdam University of Applied Science, has recently completed an online survey of more than 100 host cities worldwide, including important cities in the United States. The survey examined the interaction between host cities and rightsholding organizations, from the host cities’ perspective, and the findings are useful for both event rights holders and prospective host cities in identifying and managing improvement in expectations, outcomes, and relationships.
From Feasibility to First Game!
Producing Powerful Impact on Communities and Economy through Proper Planning of Sports Facilities Don Schumacher, CSEE, National Association of Sports Commissions & Dev Pathik, The Sports Facilities Advisory This powerful and revealing session will highlight the significant impact – both economically and socially – that sports tourism facilities can have in a community and region. When proper planning and strategy is applied to facility development, programming, local and industry relationships, marketing, and facility management; the positive economic and social impact can be truly significant and a difference-maker for many cities, counties, EDC’s, CVB’s, sports tourism councils, and Parks & Recreation departments. Led by industry experts who have generated hundreds of millions of dollars in economic impact, this session will provide ample opportunity for audience participation and Q&A. Participants will also depart the session with a proven outline and workbook style document that can be used to develop a powerful strategic plan for sports tourism in any marketplace.
www.SportsCommissions.org 9
Conducting Economic Impact Research Using NASC Calculator Patrick Rishe, Sportsimpacts
Attendees will learn the concepts and language of Economic Impact Analysis, how to maximize the quality of data collected at events to gauge visitor spending, and how to properly implement data collected into the NASC Calculator to ensure accurate first approximations of Economic Impact.
2013 NASC Compensation Survey Results Revealed
Michael Harker, Enigma Research Corporation Do you deserve a raise? Are you facing the same career challenges as your peers? Do you get the same benefits as others in your position? Find out what your fellow sports event professionals love about their careers and the challenges they face. Learn how many are searching for a new position and what would motivate them to change jobs. At the end of the session, researchers will reveal average salaries and typical benefits for a variety of sports event careers, including C-Level, VPs, directors, salespeople, and coordinators.
2014 SALES & MARKETING TRACK SESSIONS Sports Tourism 101
Kindra Fry, CSEE, SMP, Bryan-College Station CVB; John David, USA BMX; Hank Pivarnik, Hilton Worldwide-Sports Sales The Mentoring Committee developed Sports Tourism 101 with attendees who are new to the NASC in mind. This session will cover industry basics and tips to help attendees navigate the in-and-outs of the 22nd annual NASC Sports Event Symposium. In addition to sharing general industry advice, panelists will relay their thoughts about the best ways to approach your participation during the Symposium to generate a high return on investment. The mentoring committee will present examples of what to do and what not to do during appointments, and participants will have an opportunity to conduct mock appointments to polish up their presentation before the Sports Marketplace begins. You’ll feel like a sports tourism pro after attending this session!
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Making the Right Pitch to Media
Betsy Ross, Game Day Communications; Jenni Carlson, The Oklahoman; Julie Bartel, USA Softball Think you have a great idea for a story for your local media but can’t get seem to get a reporter’s attention? Making the Right Pitch to Media features media professionals who can update you on the changing media scene and how to make contacts and form relationships with decision-makers. You’ll learn how to craft your pitch to meet the media’s needs, research your event information to make your pitch unique and write the news release that will catch the attention of the reporters and editors in your area.
Building Relationships That Close Sales
Gina Trimarco Cligrow, Gina & Company Coaching & Consulting The best way to increase your sales and revenue is through the relationships that you authentically build, nurture and maintain. When you switch your mindset from “Speaking and Selling” to “Solving, Serving and Friending”, everything gets so much easier and ultimately you’ll begin to hear more “yes” than “no” in your sales conversations. And since most people buy from people they “know, like and trust”, having the soft skills to C.L.O.S.E™ is the key to success. In this interactive session you will learn the five steps to a successful C.L.O.S.E™.
2014 LEADERSHIP TRACK SESSIONS Shaping & Developing the Total Visitor Experience Mickey Shaefer, The Experience Institute; Linda Logan, Greater Columbus Sports Commission; Brad Clark, Populous
Savvy destinations are moving to a new future where all stakeholders/businesses are working together to shape the Total Visitor Experience. What happens ‘outside the walls’ of the arena or facility is paramount to more visitors/customers, more spending and return intentions. This interactive session explores the elements of the experience from the perspective of destination-wide stakeholder alignment, sports commissions, and arena and convention center design -- shifting our thinking to the ‘lens of the visitor’.
Leading Highly Effective Team
Mac McCrory, Development by Designs, Inc. What is the difference between a so-so team and a highly effective team? Effective teams are created, developed, fostered, and are given the opportunity to thrive. Teams don’t just happen. Leaders will benefit from learning strategies and techniques for creating and leading teams that excel.
Grab Them at the Start, Leave Them Wanting More! Candace BelAir, BelAir Training
Led by an Emmy Award-winning Professional Speaker, you’ll learn how to create the all-important “bookends” of your presentation - the open and close – so that you grab your listeners’ attention at the start, and leave them wanting more! In this lively, highly-interactive session, you’ll view and learn from videos demonstrating the “do’s and dont’s”. You’ll also learn proven strategies of public speaking and be able to determine which approach works best for you including: 7 ways to begin your talk, 5 proven ways to maintain your listeners’ interest the entire time you speak, and 6ways to end a presentation. You’ll leave the session with a game plan for your next speaking engagement. *Schedules, topics and speakers subject to change.
Game Changers
These 20 minute fast-paced presentations will touch on the industry’s hottest issues in a super charged environment of learning.
Bring the NASC Symposium to Your Destination
Beth Hecquet, CMP, CMM, NASC; Mike Anderson, CSEE, Visit Charlotte; Holly Shelton, CSEE, CTA, Oklahoma City CVB; Marc Zimmerman, CSEE, Control Florida’s Polk County Sports Marketing and Julie Leithoff, NASC The RFP to host the original sports event industry conference in 2018 and 2019 will be released this April. As the longest-running conference for the sports tourism industry, the NASC Sports Event Symposium has been serving its members since 1992. Hear from the Site Selection Committee on the benefits of hosting your industry peers, what is required to host, and a few tips as to what they’ll be looking for on-site visits.
Creating a Fair Stay-to-Play Policy Jim Tyner, GroupRes, LLC
There are many reasons why it is important that participants in sports tournaments stay in the contracted room blocks at the selected hotels for the tournament. These range from the simple management necessities of knowing where everyone is to the significant financial support which can be attained by redirecting the money which the hotel would typically pay to online travel agencies such as Expedia and Hotels.com, to the tournament sponsor for delivering the attendee bookings to the hotel. This income can help offset other tournament expenses thereby keeping the tournament registration fees lower.
Fight the Good Fight: Resolving Disagreements Mac McCrory, Development by Designs, Inc.
Taken from Dr. McCrory’s new book, this presentation deals with our propensity to engage in discussions, disagreements, disputes, conflicts, and fights, AND our likelihood of “negotiating” our way successfully out of these fights. Dispute Resolution is a contributing factor in determining team excellence.
Sports Participation Trends in America Keith Storey, Sports Marketing Surveys
This presentation will be designed to help sports executives utilize sports participation data as part of their efforts to attract and develop new events. In addition, we will also provide a data driven model to help CVB’s and sports commissions determine what sorts of facilities they should be developing based on local sports participation data. Much of the session will incorporate real-life scenarios that can be easily modified and developed for all applications. *Please note, Game Changers and Rapid RFP Review will be held concurrently with one another.
www.SportsCommissions.org 11
Business Development & Lead Generation Opportunities Abound in the Sports Marketplace The Symposium is THE place to be for business development and lead generation for your organization. In addition to oneon-one appointments with clients and prospects, the NASC introduced Rapid RFP Review in 2013 to enable destinations to have an additional opportunity to meet with event owners if a one-on-one appointment is unable to be scheduled.
You Get What You Get So Don’t Throw a Fit: Taking Control of Your Symposium Experience Corey Kearsley, Sports Sales Manager Oregon’s Washington County Visitors Association Like anything else, what you learn and accomplish at the National Association of Sports Commissions Symposium will be dictated by the effort you put into it. Do you attend all of the sessions? Are you fully engaged in the discussion? Regardless of what your objectives are when attending the conference, we are largely in control of what we gain from the opportunities presented to us. One element we don’t have control over is our Marketplace appointment schedule. Too many forces out of our control make it impossible for all CVB’s and sports commissions to receive the schedules they want. While we control who we request, we can’t control with whom we will meet. Or can we?
NASC Sports Marketplace Appointments
The NASC Sports Marketplace is the longest-running reverse tradeshow for the sports tourism market. Due to the nature of the reverse-tradeshow, event owners and vendors are exhibitors, and destinations (sports commissions, CVBs, parks & recreation departments, and other host organizations) do not exhibit. Prior to arriving in Oklahoma City, organizations participating in one-on-one appointments receive confirmed appointment schedules. Depending on your organization type, the number of schedules you receive will vary as follows: • The first registered attendee for destinations and standard exhibitors receive one appointment schedule. Standard exhibitors will receive a schedule including destinations only. • Silver exhibitors receive two (2) appointment schedules: one with event owners and one with destinations. • The number of appointment schedules event owner receive depends on the number of representatives who will be available to take appointments. Be sure to bring plenty of business cards and a short document that highlights your community, event, product, or service. Plan on mailing detailed visitors guides, event RFPs, or brochures when you return to the office.
Rapid RFP Review
In addition to one-on-one appointments, destinations will learn about various sports and events during Rapid RFP Review, when event owners and NGBs make quick, 10-minute presentations to small groups about their events available for bid and requirements to host. These sessions are not meant to be a conversation between the destinations and the event owner, but rather an opportunity for destinations to listen and learn only. Follow up conversations are encouraged.
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When I received my Marketplace schedule for the 2012 Hartford Symposium, I couldn’t believe that I was granted only nine appointments out of the 31 requests I made. Frustrated and wondering how I could justify the expense of attending, I fired off an “is this all I’m getting?” email to NASC Director of Meetings and Events, Beth Hecquet. Once my emotions cooled and I was able to discuss my concerns with Beth, I knew that my meeting with event owners didn’t have to be limited to just the scheduled appointment times. As I reviewed the Symposium schedule, I discovered opportunities to arrange quick meetings, including the following: • Early in the mornings before the first session • While meals are being served and eaten during the general sessions • Between sessions • At the networking events • On the way to the networking events • Between the last session or appointments of the day and the evening activities • Between appointments • On the evening before the conference when people are arriving at the hotel Once I realized I could find time, I began contacting those with whom I wanted to meet but who didn’t show on my schedule. There were a few who didn’t respond, but most were willing to meet. A couple said that they were as anxious to meet with me as I was with them but they simply didn’t have enough appointment slots. By the time the conference was over I felt like I achieved my goals. It took a little bit of extra work, but it was worth it. And perhaps, more importantly, it reminded me that, like anything else, you’ll get out of the conference what you put into it.
Two industry certification opportunities to be offered prior to 22nd annual NASC Sports Event Symposium DMAI’s CDME Elective: Sports in Destination Marketing and Management*
Sunday, March 30, 2014 8:00am CT to 5:30pm CT Discussion prepares for an integrated sports destination marketing plan that includes: • Current issues and trends in sports tourism as well as challenges and directed priorities • Research and economic impact analysis • Partnerships and product development potential • Sports marketing, sales and servicing strategies *Fulfills (1) elective course of the CDME program’s course requirement. It also fulfills the 3rd year requirement for CDME recertification. Registration closes March 21st, 2014. Registration Fees: $825* DMAI member, $1,125* DMAI non-member *Includes: Breakfast, breaks and lunch. For complete details, visit: http://www.destinationmarketing.org/cdme-march-2014-partnership-nasc#
Spring 2014 Module The Ins and Outs of Arena Operations Monday, March 31, 2014 2:00pm CT to 6:00pm CT
During this interactive session, participants will get to experience first-hand the ins and outs of arena operations. The module will begin with a panel discussion on the state of the arena industry, followed by a trip to Chesapeake Energy Arena, home of the NBA’s Oklahoma City Thunder. Participants will be divided into groups and visit six areas of the arena where each of the following topics will be covered: • Customer Service All CSEE Graduates to be • Flexibility of An Arena recognized during the • Group Sales Annual General Membership • Relationships & Partnerships Meeting on April 2nd. • Sponsorships & Premium Seating • Catering & Concessions Participants will spend 20 minutes at each station, where an arena staff member will make a brief presentation to the group about a specific aspect of arena management. Time will be available at the end of each presentation for Q&A. Don’t have an arena in your destination? Don’t worry! Each presenter will discuss how each area of focus can be applied to any sporting event. For complete details visit: http://www.sportscommissions. org/Certification/Next-CSEE-Module. Membership is required to register for CSEE. Registration Fees: $300
I am very excited for the CSEE Spring 2014 Module as it will be the first experiential learning opportunity we’ve offered as part of the program. CSEE attendees will be able to see, touch, and experience the inner workings of a major arena while learning from the key stakeholders in Oklahoma City that make it run smoothly. Thank you to staff of Oklahoma City, the Oklahoma City CVB, the Oklahoma City All Sports Association, the Chesapeake Energy Arena and the Oklahoma City Thunder for their assistance in the development and execution of this module.– Beth Hecquet, CMP, CMM, Director of Meetings & Events
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Ask a Local First trip to OKC? Don’t know what to do in your spare time? Don’t worry, we “ask a local” for suggestions on how to spend your down time in Oklahoma City. Our local expert is Jennifer Breedlove, the manager of convention services at the Oklahoma City Convention and Visitors Bureau. “I would say that if anyone has spare time, stopping by the National Memorial & Museum would be a must do,” according to Jennifer. “The memorial is just a short five blocks away from the convention center or a free trolley ride. Just to be able to see the memorial and the outside grounds is a very touching experience.
Courtesy of Oklahoma City National Memorial & Museum
“I think Bricktown Entertainment District is always a hit for visitors and a good time, but our downtown also has another district north of the convention center, Mid-Town, that features many restaurants from burgers, Italian, and Latin food. It also features many shopping boutiques and stores.” If you’re a museum goer, check out the Oklahoma City Museum of Art for “Ansel Adams: An American Perspective” running from mid-March to June 1. The exhibit features nearly 60 photos from one of the most renowned photographers and environmentalists of the 20th century. Speaking of museums, check out the National Cowboy & Western Heritage Museum, with Native American collections, historic cowboy gear and more. And there’s the ASA National Softball Hall of Fame and Museum or the American Banjo Museum.
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“Of course if the OKC Thunder are in town it is a must go-to event,” said Jennifer. (ed note: They are, Thursday April 3 against San Antonio) “The Thunder have embraced the name ‘Loud City’ for the Chesapeake Arena due to the excitement that the team and fans bring each night to the games.” Their info and schedule are at www.nba.com/thunder. Want to find an easy way to get around without having to worry about parking? Check out “Spokies,” downtown Oklahoma City’s new bike share program. Seven kiosk locations around downtown give you a place to pick up and drop off a bike, with a daily membership of $5 available for visitors with unlimited 30-minute rides, with $2 for each additional half hour. Find out more at spokiesokc.com. That’s just a sample of what’s available at OKC during your stay at the Symposium. For addresses and schedules of these events and more, just go to www.visitokc.com for updated information. Enjoy your stay!
2014 Market Segment Meetings and Fall CSEE Module Scheduled Make sure you mark your calendar for the 2014 Market Segment Meetings and CSEE Fall 2014 Module, co-located with the CSEE (Certified Sports Event Executive) Fall Module along with the USOC Olympic Sportslink this fall in Chicago. The NASC Market Segment Meetings help sports professionals in similar markets discuss issues and share best practices. And new this year, the MSM will feature two general sessions along with the usual participant-driven format. Registration is $300 per person for Market Segment Meetings and $300 per person for CSEE, and the Hilton Chicago at 720 South Michigan Avenue is the meeting location. Registration opens late spring. Make sure you join us in September! For more information, contact Beth Hecquet, CMP, CMM, Director of Meetings and Events, at 513.281.3888 or mail to:Beth@SportsCommissions.org
Schedule Monday, September 22, 2014 7:00 a.m. to 2:00 p.m.
On-Site Registration and Check-In
8:00 a.m. to Noon
CSEE Fall 2014 Module
12:30 p.m. to 1:30 p.m. Market Segment Meeting Welcome with Deli Style Lunch 1:30 p.m. to 5:00 p.m.
Meetings by Market Segment CVBs Small/Mid Market Sports Commissions Large Market Sports Commissions (Directors) Large Market Sports Commissions (Events)
5:00 p.m. to 6:00 p.m.
Cocktail Reception
Tuesday, September 23, 2014 8:00 a.m.
Welcome Back with Buffet Breakfast
9:00 a.m.
Meetings by Market Segment CVBs Small/Mid Market Sports Commissions Large Market Sports Commissions (Directors) Large Market Sports Commissions (Events)
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Proudly hosting NASC Symposium in 2014