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January 2013 Inside this issue: NASC Resources You Can Use to Develop Off-Season Events Round Rock, Texas’ Strategy: If You Build It, They Will Come Partnerships Pay Off for Louisville, NCAA Cultivating Fans All Year Long: The Strategy Behind Off-the-Field Engagement When fans get to meet Joey Votto, shake Jay Bruce’s hand or get a photo taken with Brandon Phillips, the fans get a personal experience that we can’t provide at the ball park. – Michael Anderson, Public Relations Manager, Reds Your Resource for the Sports Event Industry

NASC Playbook - Winter 2013

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