Mobility Monthly Magazine
March 2019
Issue 3
Volume 16
Pages 36
20
www.mobilityindia.com
BEYOND TECHNOLOGY, BEYOND LIFESTYLE
Interview
Page :18
Mr. Mandeep Arora, Managing Director, UBON
Featured
Page : 20
Mr. Aditya Kashyap, India CEO, Majorel
Exclusive
Page : 26
Mr. Ravi Kumar Daryani, Director, Zavia Telecom LLP
4
CONTENTS
06 08 12 16
Editorial News Launchpad Infocus Realme inaugurates first Exclusive Service Centre in New Delhi
Interview
18
FOUNDER, CEO EDITOR DIRECTOR CHIEF EDITOR ASSOCIATE EDITOR
: : : :
SWAPAN ROY ROY MANOJ JHA SHAMPA
ASST. EDITOR
: E. J. JAWAHARDATHAM
PRODUCT HEAD
: SANDEEP SARKAR
FINANCE
: SANDEEP KR. TANTI
BUSINESS HEAD
: TRIDIP DEY
MARKETING
: SUJIT GOSWAMI
SALES : PRATAP, SANTU, RAJKUMAR MANAGER IT & WEB
: PAWAN KUMAR
SR. CREATIVE & DESIGN
: MEERA
CIRCULATION MANAGER : P BISWAS PRODUCTION ASST.
: ASHISH GHOSH
PRODUCTION ASST.
: ASHOK PAUL
H.O.: Delhi / Editorial Office Roy Mediative A-23, 1st Floor, Okhla Industrial Area, Phase-I, New Delhi-110020 (INDIA) Mob: 09810380882, 09811346846, 09582951366 Ph: 91-11-41602841, 65683896, 40536384-87
20
UBON Aims to Become Numero Uno Brand in Indian Mobile Accessories Space
Featured We plan to heavily focus on digital solutions to provide time-relevant customer experience.
Reviews
22 24
OPPO F11 Pro Candytech HP-01
Exclusive
26
Zavia Aims to Provide Cutting-Edge Mobile Accessories with Main Focus on Bluetooth Speakers
Cover Story
28
Mobile Marketing Market size is expected to reach $200 billion in next 5 Years.
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How to delight your customers?
Association Event
32
Mobility Monthly News Paper, Printed, Published & Owned by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India). Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail selling price of a magazine copy Rs. 20/-. Annual subscription Rs. 240.
Advertorial
AMIRA DAKSHIN Organizes Panel Discussion on How to Deal with Offline Vs Online Competition
Trade Event
33
Delhi Mobile Traders Association (DMTA) Organized Holi Celebration on Mar 20 in Delhi
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MOBILITY MARCH 2019
34
Product Feature Nokia 3.1 The perfect harmony of materials and performance
6
EDITORIAL
Pros and Cons of Mobile Marketing Dear Readers, With smartphones becoming common and essential devices, now mobile marketing has become a thriving trend. Today, even the uneducated and rural folks are using mobiles for purchases of different goods & services and also to transfer funds and for banking. On the promotion side, mobile marketing helps companies eliminate paper costs and identifies quick and convenient ways to interact with customers and also enables new and innovative advertising methods to increase their impact on target users and approachability. Based on the solution type, the mobile marketing is segmented into Mobile Web, MMS, QR Codes, Location Based Marketing, in app Messages & Push Notifications, SMS and others.
Editor’s Choice
Swapan Roy roymobility@gmail.com
As with every new trend, mobile marketing also comes with its own risks with online criminals exploiting the soft targets to cheat users with fake offers, so the consumers should be careful not to fall into the traps created by cheats.
Galaxy A10 Galaxy A10 has been created to meet the lifestyle requirement of young consumers. It offers an unparalleled experience owing to a powerful battery, an impressive camera and a captivating display, all at a competitive price. Galaxy A10 is designed from the ground up for India’s Gen Z consumers. It comes with a 6.2-inch HD+ Infinity-V Display that ensures a great viewing experience. The smartphone sports a 13MP rear camera with F1.9 aperture and a 5MP front camera with face recognition. It will have a battery of 3,400mAh capacity.
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MOBILITY MARCH 2019
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8
NEWS
TCL Communication Previews Multiple 5G Devices at Mobile World Congress 2019
This week at Mobile World Congress 2019 in Barcelona, TCL Communication demonstrated the company’s first functional 5G USB data terminal. Currently in its pre-launch stage, the device highlights the partnership between TCL Communication and China Mobile in the 5G commercial terminal business; TCL plans to launch the device in Q2 2019 as its first 5G terminal product, becoming one of the first manufacturers to do so. Additionally, TCL Communication exhibited 5G CPE and smartphone devices at the Mobile World Congress; showcasing 5G products in multiple categories as a key proof-point of the company’s comprehensive technical layout and product planning for the next generation in connectivity. TCL’s 5G USB data terminal will make it possible for PC end users to enjoy high-speed rates of 4Gbps downlink and 2Gbps uplink. At the same time, it uses SA networking mode, n41 and n78 frequency band, 200M bandwidth, 4x4 MIMO and other solutions to provide consumers with quick and easy access to productivity tools, software services and high-graphic games in the cloud. The terminal is equipped with a large 4000mAh battery to ensure full-day use, as well as the MediaTek Helio M70, the chipmaker’s first-generation 5G chip. It also supports independent networking (SA) and non-independent networking (NSA), and 4G/5G multi-mode multi-frequency, providing users with multi-entry access services worldwide.
Airtel and Ciena to Build One of the World’s Largest Photonic Control Plane Networks
Bharti Airtel, India’s leading telecommunications services provider, is deploying Ciena’s (NYSE: CIEN) coherent optical and intelligent software platforms to build one of the World’s Largest Photonic Control Plane networks in India. Airtel’s new backbone network will serve the exploding demand for high speed data services. It will also enable super- f a s t broadband experiences over 4G/5G/ FTTH architectures, making the most efficient use of available fiber resources. The deployment is part of Project Leap – Airtel’s network transformation program and will also enable a network that can quickly respond to simultaneous faults by re-computing and re-routing traffic based on available network resources. Airtel’s new backbone architecture creates a solid foundation that can cut across technology generations to seamlessly work with data rates of 400Gbps and higher to create a future proof scalable network. In addition, the architecture offers lower latency and software-controlled connectivity for Cloud infrastructure, faster transformation to virtualized platforms, and 5G readiness - essential to a world of connected devices and things.
Bharti Airtel to trial Nokia’s 5G-ready fronthaul solution
Fronthaul is the link between baseband unit and radio, and modernization of this part of the transport network is essential to deliver high-speed and low latency of 5G services. Nokia’s converged fronthaul transport solution helps bring down fiber requirement through multi-channel bi-directional transmission on a single fiber. The solution supports multiple interfaces, including Common Public Radio Interfaces (CPRI) and enhanced Common Public Radio Interfaces (eCPRI).
Honor 8X Achieves 10 Million Unit Shipment With Support From Consumers Worldwide
HONOR, a leading smartphone e-brand, announced today that HONOR 8X had hit a remarkable sales performance milestone –over 10 million units are shipped in the global market. Launched in October 2018, HONOR 8X is equipped with top-end configurations which includes a 6.5-inch Notch FullView Display with a 91% screen-to-body-ratio and chip-on-film (COF) technology, along with a comprehensive list of cutting edge features. HONOR continues to push the envelope, endeavoring to offer the maximum flagship features possible at an affordable level. HONOR 8X uses a metal middle frame equipped with advanced COF technology and a patented antenna design, while adopting a 2.5D double texture aurora glass body with a grating effect, providing a smooth look and feel.
OPPO Launches Smartphone OPPO F11 at an Event with Mobile Retailers Association of Kolkata
OPPO event-cum-launching function for Smart Mobile Phone OPPO F11 pro was held on 13th March 2019 at CONCLAVE , A.J.C. Bose Road, Elgin, Kolkata -700017 in the presence of different dignitaries of Oppo: Zou De Ye, CEO; Ynzhi Feng, Sales Director; Le Nan, Branch Manager; Ayan Bhattacharya, Sales Director; and Sri Vinay Dixit, President - Mobile Retailers Association, Kolkata. Initially the function was addressed by Sri Ayan Bhattacharya, who explained the features of Oppo’s products and its competitive price, quality vis-a-vis post-sales service. CEO and another Sales Director both discussed the unique features and quality of Oppo’s products considering the needs and utility at the present market. The lunching function was well responded by Distributors as well as retailers.
Route Mobile Launches Omnichannel Platform
In today’s highly technology-driven world, connecting with your customers via more than one platform is not only essential Nokia announced that Bharti Airtel will trial its homogenous but also one of the major driving forces for today’s enterprises. fronthaul solution which can support 4G, 5G and enterprise Understanding this requirement, Route Mobile Limited (“Route services through a common platform. This trial is part of Mobile”), a cloud-communication platform service provider, has Bharti Airtel’s strategy to developed ‘Omnichannel Platform’, an offering for enterprise customers. ‘Omnichannel Platform’ is an make its network future ready all-in-one API network solution that offers to meet the growing demand multiple advantages to its customers. As for high speed data driven by a single platform, it allows enterprises the digital revolution in India. from various domains such as banks, Nokia’s solution under this trial insurance, e-commerce portals, cab has the potential to improve service providers, travel & tourism and the performance of service providers’ existing network even as it prepares the network for airlines to communicate with end-users with the help of multiple 5G and to meet the future demand. It allows service providers channels minus the technical complexity associated with multito meet the growing demand for bandwidth and enables to channel messaging services. As a single API solution, Omnichannel Platform incorporates deliver 5G services.
MOBILITY MARCH 2019
10
NEWS
all existing communication modes such as SMS, emails, voice & OTT channels, allowing enterprises to reach their customers on both traditional and OTT platforms. It has been designed to address some of the key challenges faced in the communications industry today such as hindrances associated with multi-API management, absence of inter-channel links, additional development time, and issues pertaining to documentation, invoicing, and reporting. Along with hyper-personalization of the content, it can also reduce the time to market, enriches data analytics, ensure easy integration, reduce dependency on multi-channel APIs, and maximize user engagement.
Vodafone Idea And Shemaroome Announce An Exclusive Content Partnership
Vodafone Idea, India’s leading telecom operator announced a strategic partnership with Shemaroo Entertainment’s n e w l y launched video streaming service - ShemarooMe. As a part of this exclusive partnership, subscribers of Vodafone Play and Idea Movies & TV apps will have full access to Shermaroo’s content library across Bollywood, Devotion, Kids and other such genres and languages. ShemarooMe has a wide array of content offerings spanning various genres like Movies, shows, music, plays, devotional, kids and similar in Gujarati and many more languages. This partnership will give all the fans of Gujarati content access to over 400+ latest Gujarati nataks, blockbuster movies and much more through ShemarooMe. The ShemarooMe Gujarati content offering includes movies like Chhello Divas, Gujjubhai the Great, Sharto lagu, Natsamrat, Thai Jashe, and plays like Gujjubhai Banya Dabang, Mari wife Mary Kom, Gujjubhai ni Golmaal and many more. All these titles are likely to reach new viewers through this association.
Karix Mobile Announces Partnership with WhatsApp for Business
Karix Mobile Pvt. Ltd, one of the world’s largest providers of unified communication solutions has announced its partnership with WhatsAppto offer WhatsApp Business APIs to its customers. The service was launched at Mobile World Congress 2019 in Barcelona today, where Karix Mobile is showcasing their extensive suite of unified communication solutions from 25th to 28th of February 2019. Karix Mobile is one of the select official WhatsApp Business Service Providers globally to offer this service. For enterprise customers based in India, Karix will offer two deployment models - Managed Cloud and On-Premise, to integrate the WhatsApp business API. For global customers and developers, the WhatsApp business API will be available through Karix.io – its cloud communication platform as a service (CPaaS).
UC Browser Bets Big on Short Videos for 2019
Short-video content has seen a surge in 2018 with over 3.6 crore short-videos aggregated on UC Browser, the world’s leading third-party mobile browser and a content platform. Short videos account for over 40% of overall content consumption on the platform. Daily video uploads have increased 100% in the last 6 months, while daily video consumption has increased 3 times on VMate, a life-recording short video app specifically for India market. Short-form content, including short videos and snackable content, is UC’s top content priority for 2019. Addressing the audience at StreamCon Asia 2019, Damon Xi, General Manager-UC Global Business, Alibaba Digital Media and Entertainment Group said “2018 has proved to be a great year for short videos and we are glad to see a rapid growth of short video creators on UC platform. As smartphones become more popular and mobile data gets more affordable there will be explosive growth of video content consumption.
MOBILITY MARCH 2019
Short-form and snackable content is already driving the growth in the consumption of digital media and re-shaping the content space. The next few years will usher in a new era of content creation and distribution, even monetization.”
Trigur Electronics begins their offline journey in association with Usha Shriram Enterprises Pvt. Ltd.
Trigur Electronics, a leading manufacturer of high quality LED TVs has come into a strategic partnership with Usha Shriram Enterprises Pvt. Trigur Electronics has now become the brand licensee of Usha and will manufacture a new range of products in the Television & Audio Category PAN India. The range includes basic, smart and 4K Ultra HD televisions. Trigur Electronics, which is already a manufacturer of a well-renowned German brand, Blaupunkt will get a boost to their offline business portfolio through this tie-up. USHA Shriram is a trusted name in the multi-product industry and present in categories like appliances, furniture, lighting, luggage, water purifiers, wires & cables etc.
Mobiistar Felicitates top 8000 retailers and distributors across 100 cities in India
Mobiistar a Vietnamese smartphone brand conducted retailer engagement meets for its outstanding retailers and appreciated their efforts towards the brand. Over 8000 retailers who stood out were felicitated across 100 cities pan India. At the meets, Mobiistar highlighted its commitment towards its partners and how the company owes its growth in the country to them. Mobiistar currently has 37,000 retailers on board and aims to take that number to 50,000 by the end of the year. Being a nascent brand in the country, Mobiistar feels that it is necessary to recognise its partners who have helped it grow in the past year. Retailers are the people who help take the brand forward and create a fondness among consumers. Mobiistar is grateful for them and lauds their efforts.
Detel products are now available on Flipkart
Detel, widely- known for its economical product range, including feature phones, accessories, and televisions has
partnered with Flipkart, an e-commerce marketplace company. With the vision of #connecting40croreindians, the complete range of Detel products are now available on Flipkart. In India, mobile penetration has reached the next level, where it has moved beyond the urban cities to reach the tier-2, tier-3 cities and other rural parts of the country as well. With this partnership, Detel will continue to build a strong portfolio in the feature phone and TV category, providing customers with a vast selection, unmatched value and fast & reliable doorstep delivery.
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LAUNCHPAD
Huawei launches HUAWEI WATCH GT, Lava launched 34 Super feature phone HUAWEI Band Pro & HUAWEI Band 3e with long lasting battery Huawei announced the launch of its latest wearable and expansion of its product portfolio in the market, with the launch of HUAWEI WATCH GT, a revolutionary long-battery life smartwatch. Witnessing a remarkable growth globally and forming a greater competitiveness in the field of smart wearables, HUAWEI WATCH GT offers novel and sophisticated ways for consumers to track their activities and receive fitness coaching that is based on scientific research. Featuring the classic wristwatch design, ultrahigh battery life, low power consumption, sophisticated activity tracking and fitness coaching features, HUAWEI WATCH GT is one of the most anticipated wearables of the year. It has got inspiration from the inherent DNA of GT, and brought the valuable essence to the gene of this watch, enhancing the users’ spiritual cognition. The smartwatch bears the GT name to call attention to its high performance and reliability—just as Grand Tourers, or high performance automobiles, are trusted for their prowess.
Skullcandy Launches Its First Truly Wireless Earbud, Push
Skullcandy the original lifestyle audio brand, announced the company’s first truly wireless earbud, Push an untethered audio experience for those that seek to push boundaries both culturally and aesthetically. Push offers listeners a bold design, sleek fit, and music you can feel—so you can live your life without limitations. “It is a very exciting timeas we introduce Skullcandy’sTrue Wireless product to our Indian consumers,” said Amlan Bhattacharjya, CEO, Brand Eyes Distributors Pvt. Ltd. “Push is yet another example of the ongoing innovation Skullcandyis creating. The small but mighty buds feature a unique design that not only eliminates signal loss but also features a simple user interface offering a full suite of media control options including call, track, and volume control, and even lets you activate your phone’s native assistant with just the push of a button.
Samsung Launches Online Exclusive UHD TV Line-up
Samsung, India’s largest consumer electronics and mobile phone brand, announced its online exclusive UHD TV lineup with Super6 features such as Live Cast, Tune Station, Screen Mirroring, Lag Free Gaming, Real 4K resolution and 60+ Titles. With real 4K resolution, the new range now empowers consumers to enjoy enhanced picture quality and superior content consumption capabilities. Driven by PurColor technology, Samsung UHD TVs are aimed to deliver superior colours with unmatched sharpness and contrast levels optimized for viewing.The latest UHD variants are also bundled with Smart Hub and Smart Convergence for consumers to seamlessly pair their smartphone with TV. These TVs are exclusively designed to cater to the needs of online consumers, esp. millennials.
MOBILITY MARCH 2019
LAVA announced the launch of its new feature phone, Lava 34 Super. The phone comes packed with a big screen of 2.4inch, big battery of 2500 mAh and superior sound quality , which provides a talk time of upto 30 hours along with a 1.3 megapixel rear camera. Priced at Rs. 1799, 34 Super will be available across 75,000 retail outlets in two exciting colors: Black- Red and Sunrise Gold. The phone sports a sleek design with 14.4mm thickness along with a gradient keypad design for easy navigation and offers expandable memory up to 32 GB for ample storage of music, videos, pictures, applications and other data. Lava 34 Super has a box speaker which generates 99.6 dB loudness with powerful amplifier for louder and clearer audio output. In addition, Lava 34 Super feature phone comes with 1 year manufacturer replacement guarantee and six months replacement for in-box accessories which includes battery, charger and earphone.Soundcore by Anker launches Spirit and Spirit Pro Bluetooth Earbuds Soundcore by Anker, a global leader in technology known for its innovation and intelligent solutions launches ‘Spirit’ and ‘Spirit Pro Earbuds’ seamlessly comfy, incredibly stylish and capable of delivering excellent sound quality. Spirit and Spirit Pro are engineered with a premium Li-ion battery and exclusive power management technology. The ultra-efficient combination offers 8 to 10 hours of non-stop music. Spirit’s SweatGuard and IPX7 takes waterproof protection and ramps it up to ensure your earphones are protected with hardcore defense against sweat, water, and other liquids and with Spirit Pro’s IP68 rated waterproof protection it adds an extra level of hardcore defense. The submarine-inspired structure and impermeable hydro-seal offer complete protection against water and the corrosive power of sweat and other liquids.
F&D unveils its latest portable Bluetooth speaker W19
F&D one of the leading & oldest Audio Brand, launches another Portable Bluetooth Speaker ‘W19’ to its Party Series, which comes with unmatched sound quality, long battery life & compact design, to boost the party to another level. The light-weight & portable BT Speaker weighing 1.18Kg, makes it easier to be carried around anywhere and everywhere. Passive radiator design for springy bass makes you enjoy high clarity and powerful sound in all audio ranges. With its in built microphone you can easily take calls while connected to the speaker without any interruption. Packing the enough Oomph, the 12Watts RMS speaker, brings alive 360 degree surround sound experience that comes with depth and immersion, making you appreciate the aural wonders of technology.
Nokia 3.1 gets a fresh slice of Android 9 Pie
HMD Global, the home of Nokia phones, has announced that the Nokia 3.1 will start receiving the Android 9 Pie upgrade from today. The Android 9 Pie upgrade will be the second letter OS update for the Nokia 3.1 – the phone upgraded from Android Nougat to Android Oreo just six months ago, in September 2018. The Nokia 3.1 joins the family of Nokia smartphones on Android 9 Pie, bringing AI driven innovations to your daily routines, to save you time, improve the battery life and even anticipate what you’re likely to want to do next.
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LAUNCHPAD
Vu unveils Premium Android 4K TV range with Dolby Vision, HDR 10 and 4K Upscaling
The first Smart TV brand to launch Official Android TVs in India, Vu is back again with its cutting-edge range of Premium Android 4K TVs. As an industry innovator, Vu is bringing the awe-inspiring innovations like 4K HDR and Dolby sound, with easy access to Video on Demand content, to deliver the most stunning and premium experience. Vu Premium Android 4K TV Features Known for its commitment to deliver high-quality products and exemplary service, Vu has powered its latest range of Premium Android 4K TVs with the most recent Android Oreo 8.0. The four different variants (43”, 50”, 55”, 65”) support 4K HDR 10 technology and 4K Upscaling.
Syska launches Power Vault 200 Power Bank Syska Accessories, a leading name in mobile accessories, offering innovative products such as wireless speakers, wireless headsets, bluetooth earphones, car chargers and a wide range of power banks, today announced the launch of the Syska Power Vault 200 Power Bank. The Power Bank will be launched on Flipkart, India’s leading e-commerce marketplace, on 16th March at an introductory price of Rs. 1299/-. The Syska Power Vault 200 is a multifunctional power bank that comes in White and Black colors, and is equipped with a large Grade A+ 20000 mAh Lithium Polymer Battery.
Toreto Launches ‘TODS’ - Touch Sensitive Bluetooth Earbuds
Toreto, a leading name in the innovative and portable digital product market, has launched TODS - wireless earbuds. These earbuds allow you to get your daily dose of music while jogging, cooking or driving, Bluetooth enabled TODS get connected easily with any phone without the hassle of wires. These earbuds are sweat proof and enable you to enjoy non-stop music for a longer duration. Toreto’s TODS wireless earbuds help create an unforgettable musical experience, they are designed to fit perfectly into the ear and deliver crystal clear high definition sound. With large battery backup, one can enjoy 4 hours of non-stop music. Available in striking black colour TODS promise to jazz up the style quotient. The box that comes along with the TODS have an inbuilt magnetic charger which eliminates the need to carry a separate charging cable.
Astrum launches its Professional ‘DJ Stereo’ Headphone HS410
Astrum one of the leading ‘new Technology’ from Hongkong, announces its Professional Stereo Headphone ‘HS410’ in India. Designed to serve the DJ at festivals, clubs and everywhere in between, HS410 will change the way DJ’s experience music. Producing high-resolution sound ranging from 20Hz-20kHz thanks to a new 50mm driver, the headphones are ideal for DJ monitoring, delivering clear left and right channel separation as well as greater separation of rich bass tones and crisp mid to high frequencies. The headphone flaunts trendy looks and comes with soft ear pad cushions offering comfortable listening experience
MOBILITY MARCH 2019
even for extended hours. It features circumaural design, which gives superb sound isolation in loud environment. The Durable elastomer frame, brings grip for non-slip stability during DJ use. Its 180-degree swivelling earpiece, provides versatile positioning for every monitoring preference. The headphones are designed with voice coils to improve sound quality and sensitivity of speakers. Moreover, it is made of pro-grade materials, making it durable.
boAt launches Rockerz 480 Over Ear Wireless Bluetooth Headphone with MIC
boAt lifestyle has launched its latest product in India, boAt Rockerz 480 over ear wireless Bluetooth headphone with MIC. Launched in a crowded segment that includes numerous options with similar features, this new product is a wireless on-ear headset with a promise of 10 hours of battery life on a single charge. boAt Rockerz 480 is priced at Rs.1899, comes with the option of both Bluetooth and wired connectivity, and is the latest lifestyle-oriented product from boAt Lifestyle. Ankush Guglani , Business Head said ” The boAt Rockerz 480 Over-ear headphone let you experience crystal-clear sound that defines the Rockerz series. For pure and mature sound on the move plug into the boAt Rockerz 480 and what you get is balanced sound signature with rich treble and bass, lots of details and neutral tones.” boAt Rockerz 480 is designed for class. The design is eye catching and iconic with the black matte finish on the ear cups and head band coupled with a sleek aluminum finish that perfectly complements plush, black leather ear pads giving the Rockerz 480 a sublime feel. The headphone is powered by 40mm dynamic drivers providing classical Audio Nirvana. They’re the perfect travel companion as onboard controls on the headphones enable you to adjust the volume, take calls, or activate voice assistant as you streamline your control on the go.
Yuho Mobiles Launches Yuho Vast Plus
Yuho Mobiles unveiled the new Yuho Vast Plus smartphone with best-in-class looks and performance, aiming to fulfill the requirement of the young generation at the best price points. The primary objective of Yuho is to provide the right product, at the right time, at the right price and forge a strong business relationship with the channel partners based on transparent and healthy business practices. More than capturing market share in the category, the brand aims to build equity through the positive word of mouth by retailers and by dynamic and relevant promotions for consumers across the country. Yuho Vast Plus is a feature rich phone with diamond cut back panel- making it look stylish and trendier. With a curved 6.2-inches (15.75 cms) notch display, the phone comes with 3000mAh long lasting battery. With 13.0-megapixel dual lens primary shooter and a 13.0-megapixel front shooter, Vast Plus gives the strength to capture memories with best color accuracy. The smartphone comes with 32GB internal storage and 4GB DDR3 RAM for a flawless experience to run high-end applications and games on the device. The phone also comes with additional features like Face unlock, Bokeh Mode, Flip to mute and many other gesture-based features.
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INFOCUS
Realme
inaugurates first Exclusive Service Centre in New Delhi
demo facilities where prospective buyers can get a hands-on experience before they decide to buy realmeofferings. The brand envisions to cut down on the turnaround time to just 1 hour post the device deposit at the ESCs will be for 90- 95% of the repair cases.
Mr. Madhav Sheth, Chief Executive Officer, Realme India
R
ealme, has inaugurated its first Exclusive Service Centre (ESC) in the capital city. The brand will reach out to top 25 strategic locations wherein the potential for walk-in customers are high and will establish 25 ESs by end of 2019. Realme will also extend theses facilities to 350 Tier 1 and Tier 2 cities by making the services available at 400 service centres (ESC and multi branded service centres). Going forward these ESCs will act like a Hub to support nearby multi brand service for better customer experience. These ESCs will be fully equipped with MOBILITY MARCH 2019
Innougarating the fist ESC facility, Madhav Sheth, Chief Executive Officer, realme India said, “Since the establishment of Realme the brand has got great response. Realme 3 has also witnessed a phenomenal response from our customers. We sold over 311800 devices in the first two rounds of sales. Realme is committed to achieving the highest level of customer satisfaction through an industry leading after-sales service experience.Realme Exclusive Service Centres promise complete peace of mind with guaranteed 1-hour TAT to further strengthen the trust that our community has placed in us. Our goal is to keep the customer satisfaction levels high so it can establish a reputation for service - something all brands are starting to focus on more today.� The brand has also entered the offline sales segment with top 10 cities across the country in January 2019 and the brand will eventually add 50 cities every quarter. With the city expansion the smartphone brand will establish 20,000 outlets throughout the country. The retail outlets will have all the models of that the smartphone brand has launched. Currently the young brand has presence in more than 35 cities across more than 3000 stores in Mumbai, Hyderabad, Surat, Ludhiana and Chandigarh to name a few and is expanding footprints to meet the rapidly growing customer demands.
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INTERVIEW
UBON Aims to Become Numero Uno Brand in Indian Mobile Accessories Space
“We provide
products with world-class quality at highly affordable prices
U
”
BON is a prominent New Delhi-based brand of a wide range of mobile accessories and consumer electronics that addresses the needs of ‘Connected Consumers’ and ‘People on the Go.’ UBON is a lifestyle brand that deals in fashionable consumer electronics which include Bluetooth speakers & headphones, chargers, cables, car accessories, care products, surge protectors & other nifty gadget accessories. In an interaction with Mobility magazine, Mr. Mandeep Arora, Managing Director, at UBON, shares his company’s philosophy, mission, vision and market strategy. Mandeep Arora shares, “At UBON we try to provide latest mobile accessories like headphones, earphones, powerbanks and the related cables. Our target is the mass market segments in T2 and T3 cities, besides others. UBON is one of the oldest brands and has a strong distribution network—you name a city, we are there. We love to provide cutting-edge innovations in whatever products we provide. Our punchline is ‘BORN TO BE FREE.’ To stand up to our punchline, we want users to be free of cables, get rid of cables. Last year, we launched our Bluetooth speaker with a wireless powerbank. This year, we have come up with wireless pad and wireless charger. We will continue to launch new products on regular basis with innovative features.” UBON’s wide range of products includes earphones, headphones, speakers, home theatres, cables, screen guards, power banks, and so on. UBON prides itself in MOBILITY MARCH 2019
Mr. Mandeep Arora, Managing Director, UBON
providing the most stylish & fashionable accessories equipped with latest technology. Talking about their product policy and manufacturing strategy, “At Ubon we believe that good and strong packaging is as important as quality of the products, because packaging is something that gives the first impression to the customers. So packaging should be as good as the products inside—strong, protective and attractive. Hence, we pay special attention on providing good packaging. Next, we provide products with worldclass quality at highly affordable prices. We have our own manufacturing unit that employs over 300 workers. We want to focus more on domestic manufacturing in the coming times, as importing is getting more costly and complicated.” UBON’s unlimited passion for technology, content and services, and relentless pursuit of innovation, drives it to deliver ground-breaking new excitements and entertainments in ways that only UBON can. At UBON, they lay emphasis on providing latest innovations and solutions that meet the requirements of the modern-day lifestyle and how they can enhance people’s experiences. Talking about the opportunity the Indian market offers and his message to the partners, Mandeep arora comments, “The Indian market is so vast and we have just touched 1% of the market, and there are a lot of opportunities that need to be explored and tapped and the partners should aim high. UBON’s aim is to become the Numero Uno brand in the Indian mobile accessories market providing unique and superior quality accessories perfected by continuous improvement, innovation and creativity. We are happy with the way we have been progressing and hope to grow further in the coming months and years.”
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FEATURED
We plan to heavily focus on digital solutions to provide time-relevant customer experience Our plan is to create a customer experience leader which helps clients with end-to-end CX management from customer acquisition to retention. We plan to heavily focus on digital solutions to provide time-relevant customer experience. The future of customer service is highly dependent on AI and automation and you will see us focussing a lot on these two capabilities this year.
M
ajorel came into being in January 2019 when Bertelsmann and Saham joined hands to create a leading customer service organization with revenues of €1.2 billion. Majorel brings together Arvato CRM Solutions, Phone Group, ECCO Outsourcing and Pioneers Outsourcing making it a global customer experience leader with 500+ global clients Spread across 28 countries, Majorel’s 48,000 employees share the same values and we capitalize on our joint expertise, experience, and resources to give our clients the most efficient, effective and enjoyable outsourcing experience. We talked to Mr. Aditya Kashyap, India CEO, Majorel about its global presence and how they are helping brands create a single customer view. What are the new consumer behavior in the eCommerce platforms, can you mention a few highlights. More informed, more connected and more demanding than ever before, for today’s shoppers the customer experience is everything. Millennials, in their mid-twenties to the early thirties, now make up about 32 percent of the world’s population. This is the first generation of digital natives to come of age and they are quickly becoming one of the most influential consumer groups. This generation has become accustomed to instant gratification and wants instant service on a device of their choice. Moreover, with the Internet offering a whole new world of choice for consumers, brand loyalty is increasingly eroding, while products are becoming commoditized. How Majorel is playing a key role for its customers to gain from their solutions While there are multiple service outsourcers, Majorel is differentiated by its global presence and its experience
MOBILITY MARCH 2019
Mr. Aditya Kashyap, India CEO, Majorel of working with the top e-commerce companies across the world. With the right combination of people and technology, Majorel offers service on behalf of the brands of today and tomorrow. Majorel believes that effective data management is at the center of a successful approach for customer service. Majorel helps brands create a ‘single customer view’. This means being able to collate and aggregate customer information from multiple different sources and channels and present it in a single, easy-to-use format. With this information available, customer service agents can start to provide accurate and flexible service customers expect, whether it’s responding effectively and quickly to complaints or enquiries, or helping them make purchases. For our clients, we just don’t deliver service on their behalf but we work in partnership by understanding a company’s business inside and out, bringing industry knowledge, proven processes and best practices to the table. How Indian consumers have evolved and what are the future trend you can forecast in India. India is the fastest growing e-commerce market which is expected to touch $200 Bn USD by 2026. But despite the rapid growth, online retail penetration in India stands at only 5%. This leaves a huge potential for growth. As the penetration of e-commerce widens, and as online retail reaches the tier2, tier3, and rural clusters, it will require a totally new approach to customer service which involves a good amount of hand holding. The customers will also expect to be served in their local languages during the shopping as well as after the purchase.
22
REVIEW
OPPO F11 Pro F11 Pro is equipped with ultra-high standard 48MP+5MP dual camera system
F
11 Pro is equipped with ultra-high standard 48MP+5MP dual camera system, F1.79 aperture, ball-bearing closed-loop VCM, 6P lens, and 1/2.25inch image sensors to bring more light. In bright light environments, the devices can directly output 48MP ultra FHD pictures. Additionally, in dark environments the F11 Pro’s “Tetracell technology” analyses and combines the data acquired by four adjacent pixels to make it equivalent to a single pixel size of 1.6µm, doubling the size of the photosensitive pixel and shooting brighter and lownoise night portraits. OPPO F11 Pro has Ultra Night Mode and Dazzle Color Mode, which is, OPPO’s system-level optimization solution specially designed for smartphone photography. This solution automatically recognizes the shooting scene and matches it with the targeted optimization solution. In Ultra Night Mode, it distinguishes between portraits and backgrounds, focuses on faces, and adjusts skin color in night portraits to enliven the overall effect. This also intelligently reduces the overall noise, suppressing highlights, improving the dynamic range, and increasing the brightness of dark areas to make night shots clean and clear. The F11 Pro is powered by a MediaTek Helio P70 and comes with a Panoramic Full Screen and 6GB RAM + 64GB ROM. It has VOOC flash charge 3.0 with 48MP+5MP dual rear camera and 16MP rising front camera. As for battery power, the smartphone is packed with a hefty 4,000 mAh battery rechargeable with OPPO’s VOOC 3.0 charger and Color OS 6.0 that helps in providing special optimization for popular games. Compared with traditional mobile phones, its 6.5-inch screen and screen-to-body ratio of up to 90.9% delivers larger images and more visual space to live out eye-catching entertainment and gaming experiences. On the other hand, OPPO F11 which has gradient color design; comes with a waterdrop screen and 4GB RAM + 128GB ROM. It has VOOC flash charge 3.0 with 48MP+5MP dual rear camera and 16MP front camera. The smartphone packs a 4020mAh battery and Color OS 6.0 that runs smarter and more efficient.
MOBILITY MARCH 2019
24
REVIEW
Candytech HP-01
India’s 1st 2 in 1 Headphones
C
andytech recently announced India’s first 2 in 1 wireless Headphone with Speaker. It comes with unique feature of a speaker In headphone. You can make your headphone into a speaker by twisting cups outside. Its equipped with Bluetooth 4.2 and NFC technology to connect the device free from the constrained of headset line easier to control music. Foldable design makes it easy to carry on the go. Stainless steel slider headband allows you to find the perfect fit and provide excellent durability. It comes with 400 mAh battery which gives you uninterrupted backup of upto 8 hours in headphone mode and 3.5 hours in speaker mode. High performance 40mm premium driver with natural and balanced audio spectrum to deliver the dynamic music listening and hands-free talking experience. Twist offers the ability to keep the music to yourself when used as a headphone or play out loud via the 3w external loudspeaker. Allows simple transportation with its foldable headband design. Lightweight and lasting comfort: Large angle of rotation makes sure better fit. Soft leatherette foam ear pillows and literally weightless 135g ensures supreme comfort. Music sharing: Instantly share your music by using 3.5mm cables and connecting with second pair of Twist or headset. No need to worry about missing call when you are away from phone, you can answer or hang up your calls more freely via the buttons on the headphone. But Please Note that the built-in microphone only works in the Bluetooth mode. The headphones were made available at the company’s website along with all leading stores and e-commerce websites across India.
MOBILITY MARCH 2019
26
EXCLUSIVE
Zavia Aims to
Provide Cutting-Edge Mobile Accessories with Main Focus on
Bluetooth Speakers Great quality, aesthetic looks, durability, competitive prices, latest features & functionality are the hallmarks of the Zavia’s Bluetooth speakers.
Z
avia Telecom LLP, founded in 2010 and headquartered in New Delhi, is a reputed provider of high quality mobile accessories, whose productline includes Bluetooth speakers, wall chargers, car charger , Micro USB cables, USB C- Type cables, USB hubs, headphones and powerbanks. Providing a wide range of innovative, attractively designed Bluetooth speakers is their main forte. In an interaction with Mobility magazine, Mr. Ravi Kumar Daryani, Director, Zavia, shares about their company’s USPs and the market trends in India, “Our USP is providing a wide range of innovative Bluetooth speakers at different price points - from Rs 200 to Rs 1200 to fit into the pockets of different users. Recently, we launched a Bluetooth speaker with a wooden body at Rs 1999 with 4000 mAh battery that can give 8 hours backup, which is selling well. Our aim is to provide the most economical Bluetooth speakers that can give superior experience at a price point, compared to other similar products available in the market, along with warranty to both the consumers and the OEMs. Great quality, aesthetic looks, durability, competitive price, good features & functionality are the hallmarks of the Zavia’s Bluetooth speakers. With first priority on Bluetooth speakers, we also focus on offering other accessories with great features and quality.” Currently manufacturing at their plant in Noida, the company is shifting production to a new and better equipped facility in Q2 of CY 2019 at Greater Noida. The superior infrastructure will enable them to manufacture in bigger quantities in a less expensive way. Talking about the opportunities for mobile accessories providers in the Indian market, Ravi Kumar reveals, “Three are many players in the market, but still there is a lot of opportunity for committed players. With the increasing competition, both from Chinese players and local players, we keep on changing our product strategy as well as working style on regular basis to keep pace, survive and succeed in the market. The current challenge is that once products are received from abroad or manufactured locally, they should MOBILITY MARCH 2019
Mr. Ravi Kumar Daryani, Director, Zavia Telecom LLP be supplied to the market and sold immediately; otherwise price-fluctuations and obsoleteness can cost the providers a lot. Today, people want several features like mobile stand, wireless chargers, etc in a single device and the trend is how soon a provider can bring out products with innovative features into the market, before others could bring them out or imitate, and how fast he could sell out those products, determines the success rate of a provider.” Zavia has a strong distribution network, both offline and online, to cater to the urban, sub-urban, and rural market segments. Zavia has major distribution hubs in Delhi, Mumbai, Hyderabad, Vijayawada, and Indore. The company also has a highly professional sales team and R&D staff. Over time, Zavia has refined its business processes and marketing techniques to meet the latest technologies and demand trends. Zavia has manpower of 125 including unskilled, skilled personnel; and staff in R&D, QC, production, marketing, etc. Commenting on their channel strategy and future plans, Ravi Kumar asserts, “We have a strong sales network in the North and South India regions where most of our sales come from. Some vendors share the profits all the time, but leave the losses to the partners sometimes, but we share the profits with our partners, bear all the losses ourselves if there is any such eventuality. This keeps our partners safe in all circumstances and that is the major strength of our channel policy. Once our new plant in Greater Noida becomes operational, we want to tie-up with a foreign manufacturer. Currently we are selling about 70,000 Bluetooth speakers a month and our target this year is to increase this number to 2 lakh units a month. We also have plans to tie-up with OEMs to provide accessories. We are also working on several new innovative products which we will bring out into the market in the coming months. We will also expand our operations into other regions where we are not strong yet. We aim to be one of the top players in providing innovative and wide range of Bluetooth speakers in the Indian market.”
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COVER STORY
MOBILITY MARCH 2019
COVER STORY
of viewers accessing Over The Top (OTT) contentinthecomingyearswilllikelycreate significant digital business opportunities. Based on Solution type, the market is segmented into Mobile Web, MMS, QR Codes, Location Based Marketing, in app Messages & Push Notifications, SMS, and Others. Based on Organization size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on
M
obile marketing is one of the key marketing strategies for the promotion of products and
services
adopted
End user, the market is segmented into Retail & E-Commerce, Telecom & IT, Travel & Hospitality,
by
organizations nowadays. It also helps companies eliminate paper costs and identifies quick and convenient ways to interactwithcustomers.Furthermore,mobile marketing enables new and innovative advertisingmethodstobeintegratedwiththe same marketing strategies to increase their impact on target users and approachability. A growing use of geo fencing technology across different industries is estimated to increase the market over the forecast period. Moreover, in order to understand the consumer BFSI, Government, Healthcare, Media & Entertainment, and Other End User. One of the main trends in the segment’s growth is the rise of e-commerce retailers, combined with rapidly evolving e-commerce consumer preferences as they offer several advantages such as ease of delivery and the accessibility of a range of products. In addition, the segment is expected to witness the highest CAGR over the forecast period, because the location-based service in the retail sector is being implemented rapidly in order to offer an enhanced consumer shopping experience. In-app marketingbybanksisestimatedtofuelthegrowthoftheBFSI segment over the predictive period with a view to supplying tailored products and service-related contents directly to consumers’ devices. behavior and send notifications, the increased use of Artificial Intelligence (AI) and Augmented Reality (AR) in the retail industry is estimated to propel the market over the same period. In addition, a rapidly expanding number
Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa.
MOBILITY MARCH 2019
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ADVERTORIAL
How to delight your customers? eGifts4all.com create factor!!!
WOW
I
n today’s market scenario when someone buys from you, then he/she becomes your customer for the very first time and this is an important moment to grab his/ her attention with your exceptional innovative offers. If you hit at first time to delight customers, they will retain; otherwise your competitors will easily snatch them from you. For a business, no matter how big or small they are, innovative offers play an important part in developing healthy customer relationships, making them happy and retaining them becomes much easier & cheaper. eGifts4all have some of the best strategies to help you in retaining your existing customers, delighting them and making them loyal towards your brand. It is very easy to wow a customer if you have some kind of surprise offer for them. People intermingle with people and that’s why consumer engagement with an innovative offer matters a lot. It actually strengthens the relationship between you and your customers. Our customer care can call customers to ask first about their experience/ the product or service they have bought from you. You need to check whether they are having any issues with it or they are actually satisfied. It has two benefits: - Firstly, you will get instant customer feedback regarding your products or services. Secondly, your customers will understand that you really care for them. Everyone loves to get more than what he or she anticipated. Some little things beyond the normal that you can offer to customers are very extraordinary. It may come in the form of a special gift offer, exceptional customer service, advantage over others or personal assistance. All these together will create wow moments for them and help you to earn consumer loyalty. You should always express gratitude towards your customers, as they are the ones who bring profits for you. There are several simple ways to thank them, you just need to think inventively and put some extra efforts to
MOBILITY FEBRUARY 2019
Mr. Manoj Seal, Director Strategic Alliances
make it happen. You can think of sending a gift voucher on special occasions like birthday, anniversary. Discount coupon is another good option. The objective behind all these maneuvers is to delight customers. If they are exultant with you, they will surely return for reprise business and refer your brand to others. Several companies make offers (with lots of hidden condition applied on it) to customers only to sell their products, but trust me they will never get consumer loyalty. Never make this mistake because customers get exasperated if you cannot keep your actual promise. Remember one thing - by making conditional commitment, you may sell your product only for one time, but you will lose that customer forever. Being embittered once, he or she will never come back to you again & give adverse feedback that may damage your brand image. As per Mckinsey, 70% of buying experiences has been base on how the customer feels they are treated. You need to be very spontaneous with your offer while dealing with them. Customers will not wait on your store without being engross with something innovative .They should feel delighted & get involve with the offer else they simply may go to your competitors. Studies show that, nearly 68% people tend to discuss with their family and friends about their Good or bad experiences with companies. So ensure that you provide good quality product/service with best innovative offers. The unique offer of your customer has a direct impact on your existing and potential consumers. For corporate/Trade query please write to Umesh. dubey@egifts4all.com or call 9899060441.Please visit our website www.egifts4all.com for huge range of virtual gift items.
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ASSOCIATION EVENT
AIMRA DAKSHIN Organizes Panel Discussion on How to Deal with Offline Vs Online Competition
A
IMRA DAKSHIN Organizes Panel Discussion on How to Deal with Offline Vs Online Competition All India Mobile Retailers Welfare Association (AIMRA) DAKSHIN organized a panel discussion table on 8 March 2019 in the evening at the Club Verde Vistra, Kolkata. The theme of the panel discussion was ‘The features of offline business vs the online business in the mobile industry for the retailers.’ The function was addressed by President, Sri Mridul Biswas and Secretary, Rupam Ghosh of AIMRA DAKSHIN. They said that the AIMRA was formed on 19th January, 2019 to provide safeguards to the mobiles retailers in the cutthroat competition and price wars in mobiles market. Panelists at the discussion table were: Sri Ayan Bhattacharya, Regional Manager, OPPO; Sri Bhaskar Sengupta, Regional Manager, VlVO; Sri Safikul Mollah, Regional Manager, Nokia, Shir Bidish Chatterjee, Regional Manager, LG; Sri Tarini Das, Regional Manager, Realme; Sri Saurav Bhattacharya, President, Kolkata Mobile Distributors Association; and Sri Debabrata Sikder, President North Kolkata Mobile Retailers Association. Sri Vinay Dixit, President - Kolkata Mobiles Retailers Association, one of the seniormost persons in the mobile industry, functioned as Moderator of the discussion. All the panelists agreed on the negative impact of online
MOBILITY MARCH 2019
distribution on the offline retailers business. Both the regional mangers from OPPO and VIVO expressed their opinion for the retailers how to deal with different commercial apps like Flipkart, Amazon, Paytm, Snapdeal etc and how to face the price competition. All the panelists gave opinions on how make communication with different banks ‘to use debit cards and credit cards for the customers with incentive for retailers as well as retail buyers. Vinay Dixit, Saurav Bhattachrya and Debabrata Sikder gave their strong opinions not to purchase the products from online retailers and to sell the same via offline. Sri Vinay Dixit, the moderator of the discussion, advised that all distributors and retailers to come to common understanding, work with trust and ethics, and todevelop strong bonds among members to do successful business. The opinions were unanimously supported by Sfikul Mollah, Bidish Chatterjee and Tarini Das. The discussion was very successful and received by the all those present with a great applause.
TRADE EVENT
Delhi Mobile Traders Association (DMTA) Organized Holi Celebrations on Mar 20 in Delhi
D
MTA (Delhi Mobile Traders Association) has organized Holi Celebrations in Karol Bagh, Delhi on March 20, 2019. The event was attended by many traders and key persons from the Delhi’s mobile trade. Every year, DMTA organizes this event to bring together the mobile traders community to share the joy brotherhood and discuss how to work with unity and objectivity. Speaking on the occasion, Bhairav Rajpurohit, President, DMTA, commented, “Holi is an occasion on which all the near and dear can gather, share the joy & feelings and look forward to a brighter future. DMTA focuses on how to bring all the trade partners together, how to resolve their business-related issues, how to work together in a way that will place all the members in a Win-Win situation and how to grow their businesses in better ways. DMTA is striving to expand its reach by connecting with the all-India mobile associations and other regional associations to resolve the issues affecting the mobile business in a more efficient and effective manner.”
MOBILITY MARCH 2019
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PRODUCT FEATURE
Nokia 3.1
The perfect harmony of materials and performance
N
okia 3 has been the most successful model in the
on premium phones, the Nokia 3.1 lets you make the most out
line-up of Nokia smartphones and biggest franchise
of popular AR apps like Pokémon Go and capture the whole
to date. The new Nokia 3.1 now forges a rich connec-
scene with panoramic imaging.
tion between materials with a stunning design and delivers
Pure, secure and up-to-date Android experiences
the performance to match, making it more attractive than ever
Together with Nokia 8 Sirocco, Nokia 7 plus and Nokia 6.1,
before. The beautifully curved screen melts into the slim CNC’d
the new Nokia 3.1 joins the Android One family, delivering
aluminium sides with a dual diamond cut to deliver a perfect
an experience designed by Google that is smart, secure and
harmony of materials. Just the right size for single hand use,
simply amazing. Nokia smartphones with Android One offer
our most affordable 18:9 smartphone with 5.2-inch HD+ display
more storage and battery life out of the box, as well as the latest
gives you more content at one glance, while the 2.5D curved
AI-powered innovations from Google to help you stay ahead
display is protected by damage resistant Corning Gorilla Glass
of the game every day. Nokia 3.1 will receive three years of
to keep it beautiful for longer.
monthly security patches and two years of OS updates from
The Nokia 3.1 runs MediaTek 6750, an octa-core chipset,
launch, as guaranteed in the Android One programme. This
giving you twice the processor cores and a 50% performance
puts them among the most secure phones out there, always
boost on the previous generation so your phone can keep up
up to date with the latest Google services like the Google
with you. Featuring an upgraded 13MP main camera with auto
Assistant and Google Photos with free unlimited high-quality
focus, Nokia 3.1 captures the memories that you’ll want to relive
photo storage. The phone is ready for Android P.
over and over. Thanks to its full set of sensors usually only found
MOBILITY MARCH 2019
Date of Pub: 10th March, 2019 | Postal Dt.: 16th & 17th of same Month/ Posted at NDPSO
R.N.I. No. DELENG/2004/14198
Postal Reg. No.: DL(S)-01/3442/2019-21