The Mill House Inn Media & Press Kit 2011
Marketing "a place where the shore, sea & sky meet in a remarkable stretch of landscape that is impossible to forget" Service At The Mill House Inn we believe that excellent service is our most potent marketing tool. A satisfied guest becomes a repeat client and an ambassador to the rest of the world. From the moment of first contact, at check-in, at breakfast, and even after a guest’s departure it is our imperative to deliver an incredible experience. We strive constantly to achieve “WOW!”
Website As with The Mill House Inn and The Graybarn Cottage, Sylvia & Gary Muller have designed and implemented a stylish and compelling website, showcasing the fine accommodations & fabulous breakfasts they offer and enticing guests to the area – even in the off-season! Taking advantage of Sylvia’s talent as a photographer, the website is constantly updated with seasonal images, off-season specials, suggestions from the concierge and a comprehensive calendar of events – what’s New & Notable in the Hamptons. The website consistently ranks high on the first page in search engine results and generates significant revenue with online reservations from all around the world at all times of day or night. Supplemented by an aggressive email marketing campaign, a blog, a Twitter campaign, a Facebook Page, and a ubiquitous presence on the very best lodging and home rental directories world-wide, The Mill House Inn has a very successful Web 2.0 presence. Other than repeat business & personal referrals, the Internet is the single most important source of business for The Mill House Inn. Gone are the days of reliance on expensive and inefficient print advertising. Our presence on the Internet reaches everywhere.
White Stone Marketing In 2009 The Mill House Inn retained the services of White Stone Marketing to bring its online strategy to the next level. White Stone Marketing is an Internet marketing company specializing in luxury boutique lodging properties. With a reputation as the very best in the business, White Stone is a perfect match for The Mill House Inn, bringing another layer of marketing expertise to our team. Their passionate yet balanced, pedantic approach is blended with vigorous social media strategies, search campaigns, ROI analysis, directory placement, proprietary SEO, organic placement, blogs, PPC and brand and reputation management. And, most important, White Stone retains an exclusive relationship with their clients in their geographic area. They will never market our competitors!
www.millhouseinn.com
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