Harvest L O C AVO R E
R E S TAU R A N T
Locavorism
Modern WHAT IS LOCAVORISM?
The word locavore is a combination of two words – local and omnivore. This food philosophy can be defined as a person who consumes seasonal food produced or harvested within a 100-mile radius of one’s home.
Local
Sustainable
Fresh There are several benefits to locavorism, such as health, environmental, and community awareness. Consumers have a certain sense of security when they consume locally produced food. Local, nonindustrial farmers are far more accountable for food security and have a higher level of control over the use of pesticides, animal treatment, and a lower ratio of disease outbreak due to smaller farming practices.
Authentic
Authenticity stems from the ground. This brand is associated with words such as organic, natural and real. The Harvest Restaurant brand oozes authenticity in all that it delivers: branding philosophy, food, environment, and service.
Engaging The locavore restaurant concept breaks away from tradition while exploring the needs of new consumers. It’s all about the food and the passion that comes from eating locally produced ingredients. The branding will also communicate passion in its design, keeping the core objective in mind. People who are passionate about food and the environment will feel a connection with the brand.
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