Welcome to Mexico Rugby! Presentation at the IRB Growing the Game Conference 2014 Alberto Ruiz Luca de Tena CEO & Director of Rugby , Federaci贸n Mexicana de Rugby
PLAYER PARTICIPATION
RUGBY MEXICO IS WHAT WE DREAMT
1930s
1970s
2000s
30
75
120
2010s 15,000
BOOMING
2009
TEAMS
2014
UNIVERSITIES
217
35 2009
750
35
25
3 2014
WOMEN’S
2009
2014
2009
2014
DOMESTIC COMPETITION MEN’S 15s
U19 15s
WOMEN’S AUTUMN WINTER
UNIVERSITY TOURNAMENT
PRE-TEEN FESTIVALS
SEVENS CIRCUIT
TRAINING & EDUCATION SEASON 15s
JAN
NATIONAL T&E CONGRESS
JUL
FEB
REGIONAL T&E WORKSHOP
AUG
MAR APR MAY JUN
TOURNAMENTS
SEPT OCT NOV DEC
FMRU
STATE T&E COURSES
• Combining the IRB curriculum with contextual courses FMRU
7s
COACHES
REFEREES
Administrators Level I
School Rugby Tech for PE Teachers
COMPETITIVE NATIONAL TEAMS
Rugby 7s OlĂmpico Varonil Mayor
Varonil M22
Rugby 15s Femenil Mayor
Varonil Mayor
Varonil M19
TOGETHER, STRONGER • Annual workshop to align goals, make agreements and provide solutions for growtn.
ADMINISTRATORS VOLUNTEERS PEOPLE & CONTEXT
ALLIANCES & FUNDING
APPROACH & MINDSET
YOUTH OLYMPIC GAMES
•61 teams •U23, U20 & U17 •Boys and girls PERLA
PEOPLE & CONTEXT
ALLIANCES & FUNDING
CARLOS APPROACH & MINDSET
OPTIMISED ENGINE Rubén Duque
TRAINER
Simon Pierre
EDUCATO R
EDUCATO R
COACH I
COACH I
REFEREE I
Guillaum e Berron
EDUCATO R
Nicolas Utrilla
Heribert o Lachica
Alberto Ruiz
EDUCATO R
COACH I
COACH I
COACH I
REFEREE I
REFEREE I
REFEREE I
REFEREE I
S&C I
ADMINISTRATOR
REFEREE I
EDUCATO R COACH I
• Active and recognised Board
• Multitask young staff
• 2 staff training sessions per year to upskill in technical, labour and corporate areas.
• Multidisciplinary team
PEOPLE & CONTEXT
ALLIANCES & FUNDING
APPROACH & MINDSET
PLAN & REVIEW Trust and collaboration with the main international and national sport bodies:
2007 - 2011
2012 - 2015
2007 2013
PEOPLE & CONTEXT
2016-2019
2007 2014
ALLIANCES & FUNDING
APPROACH & MINDSET
RUGBY ENGINEERING INVENT, DESIGN, BUILD and IMPROVE :
Mexico’s local rugby facilitator PEOPLE & CONTEXT
ALLIANCES & FUNDING
APPROACH & MINDSET
SERVICES Governance Administration GOVERNANCE ADMINISTRATION
Community development
COMMUNITY DEVELOPMENT TOURNAMENTS TRAINING & EDUCATION
Tournaments
PERFORMANCE
Training & Education Performance PEOPLE & CONTEXT
ALLIANCES & FUNDING
APPROACH & MINDSET
PLAYERS
PEOPLE & CONTEXT
COACHES
FACILITIES EQUIPMENT
REFEREES
ADMINISTRATORS VOLUNTEERS
WOMENS
COACHES
PRETEEN TEEN UNIVERSITY SENIOR VETERANS
PLAYERS
BASICS
REFEREES
ALLIANCES & FUNDING
ADMINISTRATORS VOLUNTEERS
FACILITIES EQUIPMENT
APPROACH & MINDSET
OPERATIONS
FACILITIES EQUIPMENT
ADMINISTRATORS VOLUNTEERS
REFEREES
COACHES
PRETEEN TEEN UNIVERSITY SENIOR VETERANS WOMENS
PLAYERS
RUGBY MODEL
GOVERNANCE ADMINISTRATION COMMUNITY DEVELOPMENT
RUGBY
COMMERCIAL FINANCIAL
safe 路 fun 路 competitive
TOURNAMENTS
TRAINING & EDUCATION PERFORMANCE
TECHNICAL PEOPLE & CONTEXT
ALLIANCES & FUNDING
APPROACH & MINDSET
ALIGNED RUGBY MODEL
STATE UNION
CLUB & TEAMS
NATIONAL UNION PEOPLE & CONTEXT
ALLIANCES & FUNDING
APPROACH & MINDSET
REGIONAL DEVELOPMENT
96-128 development visits per year
PEOPLE & CONTEXT
ALLIANCES & FUNDING
APPROACH & MINDSET
YOUTH 路 GIRLS & BOYS
RESULTS SO FAR
20 universities
124 locations
4,113 women of ages from 5 to 22 years old
2 years old programme
11,049 59 schools
6,936 men of ages from 5 to 26 years old
people
181 kits delivered
35 CITIES 路 23 STATES MEXICO
UK & IRELAND
JAPAN
0 400 km NEW ZEALAND
COLOMBIA
SOUTHAFRICA
START FROM CERO Rugby kit
Method
Online support Training Link with clubs Tournaments
5 STEPS TO PLAY THE GAME
TAG
TOUCH
0
HOLD
2
TACKLE MONTHS
4
PHASE 1 & 2
PHASE 3 Manual to start
Rugby 5 steps
Playing Rugby
LEVEL 1 iRB
COACHES LEVEL 1 iRB
REFEREES LEVEL 1 FMRU
ADMINISTRATORS
6
MIX STRATEGY SHOOT OUT 路 PROJECTS
1
LASER 路 MACROPROJECTS
x location
38
22
62
35 62
21 19
15-20
x location
FROM THE SCHOOL TO THE PODIUM NATIONAL TEAM
NATIONAL U23 & U20
STATE U23, U20 & U17
MUNICIPALITY
… to the Youth Olympic Games
SCHOOL
S S S S S
From your school, neighborhood, …
LOCALY PRODUCED
+/- 300 kits
+/- 60 kits
INFORMATIVE SESSIONS • 39 sessions delivered in 2014 • Reaching out to 18 states, 1,613 people
• Targeting big audiences (PE teachers, school rep.) • 1 hour duration • Introduces: o the values o history of Rugby in Mexico o basics of Rugby on and off the field o Invitation to join the programme
DIPLOMA
INTRODUCTION 路 30 minutes VIDEO SHOWING 路 5 min
PLAYING THE GAME 路 25 min
Could I?
I can! I am!
video DREAM
play BECOME
5 4 3 2 1
CHARACTER BUILDING RUGBY VALUES
SCHOOL OF LIFE
DISCIPLINE Rules · Regulation
RESPECT Global · Referee · Coach · Team mates · Parents · Friends
INTEGRITY
Duro y luchador
Afable y abierto Colaborador y tolerante
Honesty · Fair play Auto-control y moderado
PASSION Enthusiasm · Emotions · Belonging
SOLIDARITY Spiriti· Friendship · Loyalty · Chamaradership · Team
Perseverante Noble y respetuoso
OVERALL ATTRACTIVENESS COMPLETE SPORT
OLYMPIC
COURAGE & CONTACT
NEW & GLOBAL
TEAM & UNION
TRADITION
SAFE & FUN
“Rugby promotes health, teamwork and friendships. In this difficult times Rugby offers an opportunity for fun and education.” Ban Ki Moon “Rugby is a friendly and tough sport; there is no violence but great loyalty and respect.“ Pope Francisco
CHEAP
FIGHTS OBESITY
“Rugby is a great addition to the Olympic movement. Rugby players are like decathletes.” Sebastian Coe
RUGBY VALUES CARDS D R I P S
DISCIPLINA RESPETO INTEGRIDAD PASIÓN SOLIDARIDAD
Each session activates the Values of the Game through cards that explain the values to the kids with examples
in life and Rugby. JUL
AGO
D
SEP
OCT
D R
D R
I
I P
P S
S
NOV
DIC
DD R RR I I I P PP S SS
PARTNERS IN VALUES • Municipal, state and national organisations willing to grab the social benefits that Rugby provides.
ISSUES 路 LEADERSHIP
Get Into Rugby Manager Regionals Coordinator State Coordinator Local leaders / promotors Get Into Rugby Ambassadors
ISSUES 路 BRANDING & DELIVERY
NEXT路 WOMEN SPECIFIC
NEXT· PATHWAY
SCHOOL
UNIVERSITY
Teen
Universtity
U19 U16
Pre-teen U14 U12 U10 U8
CLUB
STATE
MEXICO
Senior
Veterans
INTEGRAL RUGBY PATHWAY that combines: • Contact & non contact • Players, Coaches, Refereees, Administrators, … • Educational curriculum
NEXT· SPONSOR Taking advantage of: • Fight agaings obesity • Values • Team sport
KEEP DREAMING NEXT?
WORKING HARD
ยกMexico Rugby! 2014
1. PEOPLE & CONTEXT 2. ALLIANCES & FUNDING 3. APPROACH & MINDSET
ยกGRACIAS!
www.mexrugby.com
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Rugby_Mexico
RugbyMexicoFMRU
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Vicente Segura # 10-2 Col. Lomas Sotelo [e] info@mexrugby.com [t] (+52 55) 55 76 12 74
Chief Executive Officer & Director of Rugby Alberto Ruiz Luca de Tena [e] gerencia@mexrugby.com [c] +52 1 55 3207 8544