MEDIA KIT 2024
/londonrunwaymag
London Runway is an indie fashion magazine covering London Fashion Week and Graduate Fashion Week in the UK's capital. We support diversity, sustainability, and equity. WWW.LONDONRUNWAY.CO.UK
@londonrunwaymag
@londonrunwaymag
AMBER@LONDONRUNWAY.CO.UK
When you advertise with us, you can expect: We feature: Print and digital exposure - all
Issue release alert - receive links
Menswear, womenswear, and
paid placements are included for
to purchase and read issue as well
kidswear
customers to read for free online
as tearsheets to share on the day
All categories and styles of
Free artwork design service - let
of release
clothing and accessories - with
us put your advert together if you
Discount code for purchase of
the notable exception of real fur
don't have your own design team
print copies featuring your
Event previews, reviews,
Locked in dates for publication -
placement at 10% off the cover
lookbooks, and editorial
in your issue of choice
price
photography
Inclusion in our network - listed
Social media inclusion with
Both catwalk shows and
in our brand directory for one
prominent features on our
presentations
year and consideration for all
opportunities such as in-house photoshoots, discounts, sponsorships, and more
25-44
Age Range
4K+
77%
Women
2.2K+
From UK
Monthly website views
6K+
From USA
Average digital edition views ‘23
1M+
57% 10%
ADVERTISING PACKAGES All packages include: social media placement, if images are provided that follow our guidelines (appropriate size, dimension, and quality) inclusion in our brand directory for one year Bespoke packages are available upon request.
PACKAGES & RATES Half-page advertisement
£150
Full page advertisement
£275
Two-page spread advertisement
£450
Front cover only
£1,000
Issue sponsorship with your logo & image on cover plus editorial or interview (10pp)
£1,799
Back cover (full page, replacing our standard format with your own design)
£500
Show partnership (see page 4 for details)
£3,500
Product, service, or ticket giveaway
£150
Editorial photoshoot (see page 5 for details)
£3,000
Model Agency Partnership
From £350
Off-Season Feature
From £225
FOR ALL ENQUIRIES: AMBER@LONDONRUNWAY.CO.UK . EDITOR@LONDONRUNWAY.CO.UK
SHOW PARTNERSHIP If you run an event, our partnership is the best way to sell tickets and get designers involved, spread the word, and publicise your success after the show.
VIP VALUE
Before event: double-page ad in the issue leading up to the event, advertising either for designers to sign up or for readers to buy tickets.
Value £450
During event: our photographer to capture your show in full plus backstage shots, with full catwalk gallery published in subsequent issue
Value £2250+
After event: issue sponsorship - logo and photo on cover, 2-page event report, 8 pages of designer special features (max 16 designers), interviews, or preview of your next event.
Value £1799
After event: full in-house photoshoot featuring your top designers (up to 10 looks) published across 10 pages. Can be taken in same or following issue.
Value £3000
Full package value
£7499+
Package cost (saving £3999 MINIMUM!)
£3500
Want some of these features but not all of them? Or wish to add something extra? Speak to our team about a bespoke package.
OFF-SEASON FEATURE Does your show take place outside of the usual London Fashion Week cycle? If so, we are generally unable to feature your event due to the high competition for pages during the Fashion Week schedule. However, you can guarantee placement with us by purchasing an off-season feature package. Details are as follows: For every nine looks in your show, we will fill one page. This is rounded up rather than down (i.e. 10 looks would require 2 pages, and so would 17). If you would like to add a runway shot at the start of your gallery, as we do for on-schedule shows, this will add the equivalent of 3 looks to your gallery. Do note that we traditionally feature the full show. If you would like to book a smaller number of pages, this should be arranged in advance.
PRICE PER 9 LOOKS: £225
You may supply us with your own images for a slightly reduced fee of £200 per 9 looks. However, please note the following requirements: Make sure your files are labeled clearly with the name of the designer and the name of the photographer. An example would be: PhotographerName_FashionShowNam e_DesignerName01.jpg If you submit a PDF file with credits along with your images, this will be accepted, but clarity in file names is even better Your photographer should maintain the same style for each look, which should ideally be with the model centered and facing the direction of the camera There must be no watermarks on the images. This is non-negotiable. Credit will be provided on the page. Watermarked images will be rejected.
MODEL AGENCY PARTNERSHIP We are happy to partner with any modeling agency to share their newest signings, or those with updated looks, in our New Faces feature. Our New Faces feature at a glance: Eight features per issue Three issues per year = 24 opportunities per year One portrait and one full body shot with three shots of your choice A quick questionnaire that must be filled out in full Set questions, as follows: Name Age Location Agency/Freelance How long have you been modeling ofr? Where are you from originally? Do you have an unusual talent or party trick? What would surprise people to know about you? What are your modeling ambitions? See a sample layout below Book a set number of ongoing spaces in each issue for one year and pay in advance for a further 10% loyalty discount
YOUR IMAGES You supply your images and questionnaire answers One model: Two or more models, per model:
OUR IMAGES We photograph and interview your models One model: Two or more models, per model:
£350 £300
£600 £450
If you choose to have us shoot your images, they will also be made available to you in full resolution for use on social media, your website, and your model’s portfolio. Email editor@londonrunway.co.uk to begin working together today.
EDITORIAL PHOTOSHOOT Our photographers: Rhiannon D'Averc pcistudio.co.uk Fil Mazzarino @filmazzarino Mrityunjoy Mitra @the_mj_studio
The collaborative level of our editorial photoshoots is dependent on you. You can join us on set and help style your pieces, or you can send some items over for us to use and work with. You can also tell us your ideas and what you want us to do, or let us use our creativity.
Email our team directly at editor@londonrunway.co.uk if you would like to discuss setting up a shoot.
The process begins with working on a moodboard for your approval. Once you're happy, we book a date to shoot and organise the rest of the team, as well as hiring a location. We will also be able to confirm the issue publication date at this stage. Our price includes 10 pages of your images published in the magazine. Included in the price: model casting, model hire, location hire, photographer fees, makeup and hair artist hire, and all other costs. There is no discount for using your own services for any part of the process. If you wish to use your own models, location, MUAs, or so on, we will make sure to reallocate our budget to hire even better resources for the rest of the shoot.
MARCH 27TH The LFW Issue Featuring London Fashion Week shows in full, including but not limited to: Fashion Scout events On schedule and BFC shows Smaller, up and coming designers alongside big names Both presentations and catwalk shows Room for off-schedule event sponsored placements Featured on social media in both posts and reels Print and digital issue
JULY 27TH The Graduate Issue Featuring Graduate Fashion Week shows in full Organised by university or by course and with full credit given to all students, where it has been made available to us Backstage and exhibition shots, based on the quality of work available A full anthology of this year’s best and brightest students, perfect for reference by journalists, hiring managers, professors, fellow students, stock managers, scouts, and more Featured on social media in both posts and reels Print and digital issue
OCTOBER 27TH The LFW Issue Featuring London Fashion Week shows in full, including but not limited to: Fashion Scout events On schedule and BFC shows Smaller, up and coming designers alongside big names Both presentations and catwalk shows Room for off-schedule event sponsored placements Featured on social media in both posts and reels Print and digital issue
PUBLISHING SCHEDULE