2016
LATIN NCAP ACTIVITIES REPORT
Latin NCAP Members
Latin NCAP Supporters
JANUARY 2016 Between the 26th and the 28th of January Latin NCAP joined Global NCAP in a workshop in Santiago de Chile organized by Consumers International. Latin NCAP and Global NCAP provided the technical and communications content for the three-day workshop where Consumers Organisations from Latin America developed vehicle safety campaigns in order to be applied in the near future.
FEBRUARY 2016 On February 16 Latin NCAP criticized Renault publicly through social media for using a wrong result obtained in Euro NCAP by the Megรกne III and its misuse for advertising in Latin America. The basic version of this model is sold in some countries of the region with lower safety equipment than the one tested by Euro NCAP and on top of that the advert claim 5 stars while the car got just 4 stars in Euro NCAP. Following this action Global NCAP wrote a letter to Renault asking for a reaction and to sponsor the test in Latin NCAP program.
MARCH 2016 On the last days of March Latin NCAP participated of the Iberoamerican Road Safety Observatory (OISEVI) Annual meeting in Cartagena, Colombia. Latin NCAP became last year member of the OISEVI Technical Committee. During the meeting, Latin NCAP introduced to participants, mostly Road Safety Agencies delegations of Latin America, a summary about how countries have adopted safety vehicle regulations during these years and the recommendations to move towards safer vehicles.
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APRIL 2016 1
On April 5, Latin NCAP launched a research report “Car Industry in Mexico – Safety Issues Nissan Mexicana Tsuru". The report reveals that the Nissan Tsuru, which is manufactured in Mexico, has been involved in at least 4,000 deaths in the country between 2007 and 2012.The report takes into account official national statistics and describes the results of the analysis of the car industry in Mexico with special attention to Nissan Tsuru. It also evaluates safety aspects of the vehicle in order to identify the number of deaths in crashes involving this model. For most of the years analyzed, the Nissan Tsuru experienced the highest fatality score for crashes in which it was involved. Between 2007 and 2012, there were 2011 crashes involving fatalities with this model resulting in 4,102 deaths.
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On April 14 Latin NCAP launched new tests results, the first cars tested under the new and tougher protocol. The results showed the Ford Ranger pick-up reaching three stars in Adult Occupant Protection and a disappointing Adult Occupant Protection zero stars for the Chevrolet Sail.
The launch of these results was done in a press conference held together with Global NCAP in Washington DC, USA. The press conference was also joined by El Poder del Consumidor who shared Mexico’s and consumers’ point of view of the latest GM results and also the outstanding speaker Ralph Nader consumers’ rights activist.
JUNE 2016 1
On June 1 and 2 Latin NCAP participated as a speaker at the PRESEVILAB 2006 Conference, in Asunciรณn, Paraguay, organised by Fundaciรณn MAPFRE. The audience was mainly fleet staff from companies and organisation from the LAC region.
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On June 8, Latin NCAP introduced two new crash test results. The Kia Picanto’s (Morning) most basic safety equipped version, scored zero star for adult occupant protection and only one star for child occupant protection in the frontal impact crash test. The Peugeot 208 scored two stars for adult occupant protection showing a low performance in the side impact test, and three stars for child occupant protection. The launch of these results was done online at Latin NCAP’s website.
On June 9 Latin NCAP participated as a speaker at the Car Body SAE Conference in Sao Paulo, Brazil, focused to decision makers inside the car companies regarding new platforms to come to the Brazilian market.
On June 14 and 15 Latin NCAP co-hosted together with Global NCAP and the UN Economic Commission for Latin America and the Caribbean (ECLAC), the Stop the Crash launch event for Latin America at Santiago de Chile, Chile. On the first day delegations’ members had the chance to test the ESC and AEB technologies and on the second day the official launch was carried out with outstanding authorities from Chile, including the Minister of Transport and Telecommunications of Chile and also authorities from the region. After the official launch and testing of technologies a High Level Seminary of Vehicle Safety was held where the main focus was how the region can accelerate the implementation of such important technologies.
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On June 16 and 17 Latin NCAP attended as speaker of the second edition of the FISEVI Forum, focused on child safety in Santiago, Chile.
JULY 2016 On July 11, the Inter-American Development Bank (IDB) published a report analyzing successful experiences in Road Safety in the Latin American and the Caribbean region. The study analyzes more than 100 initiatives aimed at reducing road accidents, being Latin NCAP the best program that has helped to create social awareness of the importance of road safety throughout the region. Full Report: https://digital-iadb.leadpages.co/transporte-corporativa/
AUGUST 2016 1
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On August 3rd, Latin NCAP published two new test results. The presentation was done online on Latin NCAP’s website and also at the FIA American Congress in Asunción, Paraguay. The BYD F0’s most basic safety equipped version disappointed by scoring zero stars for adult safety and only one star for child occupant protection. The model, similar to the well-known Peugeot 107, offered a stable structure in the frontal impact, but showed high-risk injuries in adult dummies due to the lack of airbags. The Fiat New Palio scored only one star for adult occupant and three stars for child occupant protection. The poor adult result was due to the chest impact recorded by the dummy, however there was a good performance of the structure during the side impact test. The model obtained maximum protection for child occupants in the side impact test.
During the first days of August, the FIA hosted its annual Congress for the Latin America & the Caribbean region and once again Latin NCAP was invited to make a presentation. Alejandro Furas did the presentation which included a description of the new Assessment Protocols and the launch of two new Latin NCAP results.
SEPTEMBER 2016 On September 19, Latin NCAP published one new test result. The presentation was done online on Latin NCAP’s website. The Chevrolet Spark GT most basic safety equipped version disappointed by scoring zero stars for adult safety and also zero stars for child occupant protection. This was another disappointment from General Motors, especially in a model that has the potential to offer high protection levels, as it did when its basic version equipped with 6 airbags was tested by Euro NCAP in 2009 and scored four stars. In regards child occupancy, Latin NCAP was surprised that the Child Restraint System was installed forward facing by General Motors’ for the 18-month child fitment, the global tendency is to keep child passengers rearward facing as much as possible.
OCTOBER 2016 1
During this month, Latin NCAP participated of Global NCAP’s Annual Meeting and its related activities in Virginia, USA. On October 27th and together with Global NCAP and IIHS, Latin NCAP hosted the first live car to car crash test which was broadcasted through Facebook Live. The focus was to highlight the significant differences in safety standards between two base line sedan models sold by the same manufacturer in different markets. The “Car to Car” crash test was the most important event Latin NCAP has organised in terms of media impact so far. The news went viral worldwide with over 350 media articles being published, including Fox News, New York Times, Al Jazeera+, Wired, El País América and BBC Mundo.
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A report commissioned by Global NCAP and the Inter-American Development Bank (IDB) was issued revealing that 40,000 Latin American lives could be saved and 400,000 serious injuries prevented by 2030, if UN vehicle safety regulations were applied by four key countries in the region. The UK Transport Research Laboratory (TRL) conducted the independent study and its findings are closely aligned with the policy recommendations adopted by the United Nations and consistent with Global NCAP’s recommended ‘Road Map 2020 for Safer Cars’. See full report here: http://gncap.org/VehSafeStandards
NOVEMBER 2016 During this month, Latin NCAP participated of many workshops and seminars around the region. Alejandro Furas presented an update of the programme during the 5th Iberoamerican Road Safety Congress in Santiago de Chile. Also in Santiago de Chile, and for the first time, Latin NCAP offered a workshop for a manufacturer salesforce, Toyota, with 150 participants from Chile, Brasil, Argentina, Paraguay and Bolivia. Later this month Latin NCAP did a presentation during the Global Conference of PARAR (Brazilian Fleet association) in Sao Paulo Brazil and also one presentation during the Takata Uruguay Safety Week.
DECEMBER 2016 1
On December 15, Latin NCAP published one new test result. The presentation was done online on Latin NCAP’s website. The Nissan Murano with 7 airbags and ESC fitted as standard in all of the vehicle’s range disappointed by scoring two stars for adult safety and four stars for child occupant protection.
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On December 19, Latin NCAP published two audit tests. The Nissan March and Nissan Versa disappointed by performing worse than in the original tests done in 2015 and narrowly reaching three stars for adult occupants. The Nissan Versa reach two stars for child occupant protection and the Nissan March only one star for child occupant protection.
VISUAL IDENTITY In 2016 Latin NCAP launched its new visual identity. The new logo is more aligned with other NCAP´s visual identity. The stars rating colours was also updated into one colour as a previous step to the unification of results in a single star rating in 2019. The visual identity update includes a new version of Latin NCAP’s website. The new website is more responsive, adaptable to any device, and easier to access to the information and results, videos, ranking, information of the tests, protocols.
SOCIAL MEDIA In order to keep the attention of consumers and the information flow during the year, Latin NCAP developed a strong social media strategy mainly through two campaigns:
Slow Motion Campaign A special social media campaign was launched based on slow motion videos, promoting interaction with users and raising Latin NCAP’s exposure. Videos were posted in Twitter, Instagram and Facebook. Investment was done to maximise reach in Facebook in: Argentina, Brazil, Colombia, Chile and Mexico during the last four months of 2016 and will last until February 2017. Users were directed to a special landing page which included all the cars tested by Latin NCAP, in a more dynamic and easy to navigate design. If they couldn´t find the model they are searching for, they had the chance to “request” that model to be tested to the brand on Twitter with a predesigned Tweet was created mentioning the official Twitter account of the brand. During the first four months the campaign has been a success, the posted videos received 7.436.126 impressions and 1.072.668 views. Latin NCAP received 1129 request from users asking for new models to be tested.
#ExijoAutoSeguro Campaign In November, commemorating the World Day of Remembrance for Victims of Traffic Accidents, Latin NCAP together with the Inter-American Development Bank (IADB) launched #ExijoAutoSeguro, a 10 days campaign to alert and inform the citizens of Mexico and Colombia about the lack of safety of the best-selling vehicles in their country. The campaign aimed, on one hand, to inform and raise awareness to citizens about the importance of having vehicle safety as a priority when buying a new vehicle and, on the other hand, make a call to action for citizens to demand Governments and manufacturers that sells cars that endanger their lives. For this campaign social media channels (Twitter, Facebook, Instagram) and also Google AdWords were used and a new minisite was developed: http://www.latinncap.com/exijoautoseguro The campaign showed a good “conversation” level in Twitter with almost 900 tweets and 500 users using the hashtag of the campaign. Four of the five most RTs tweets of Latin NCAP’s history correspond to tweets from the campaign. The AdWords campaign had 744.403 impressions and 6.137 clicks to the campaign minisite. The minisite was seen by more than 10,000 unique users.
MEDIA IMPACT Press Relations During 2016 Latin NCAP achieved constant media impact throughout the region, issuing 14 press releases. The programme got vast international coverage of some of the most important media outlets worldwide, especially for the events co-organised with Global NCAP, reaching over 1,400 articles published along the year. Support from some Latin NCAP members continues to be key for media impact in specific countries, especially in Brazil, Chile and Mexico.
Further information www.latinncap.com
@latinncap
Vehiculosmasseguros @stopthecrash www.stopthecrash.org