LANDSCAPE 2022 Info Pack

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THE INFO


Supporters have Included:

LANDSCAPE is dedicated to bringing the industry together by introducing its visitors to the latest products, services and techniques necessary to design, build and maintain prestigious award winning interior or exterior landscaping projects all over the world. The show features contemporary, cutting edge technologies and methods, and is supported by a comprehensive FREE CPD Accredited Seminar Programme featuring the industry’s most popular and knowledgeable professionals. Already partnered with all of the major trade associations as well as an expanding range of media titles means that every event is truly independent, focussed and dedicated to the industry it serves. Our online publication, the LANDSCAPE Preview Magazine, continues to be a huge success. Giving editorial coverage to all of our exhibitors in the months prior to the show, the magazine constantly places their marketing message in front of the buyers that matter. With a monthly circulation of over 50,000 individuals within the industry, it forms part of a solid campaign for all exhibitors.


WHAT’S IN IT FOR LANDSCAPE EXHIBITORS? Exhibiting at LANDSCAPE should be a central part of a full marketing plan. This platform provides you with the opportunity to:

MEET PROSPECTIVE NEW CUSTOMERS LANDSCAPE presents you with an excellent opportunity to engage with potential clients. 88% of LANDSCAPE 2021 visitors were key decision makers or influencers. These are individuals who are specifically looking for products and solutions to suit their business’ needs. Show off your impressive range!

DEMONSTRATE YOUR COMMITMENT TO THE INDUSTRY LANDSCAPE is well-established, and highlyregarded in the Landscaping Industry. Those who exhibit at the show are engaging with the most passionate professionals in the industry. So come to the NEC, Birmingham on 28th & 29th September 2022 to meet some of the best in the game!

CAPTURE NEW DATA Individuals from over 60 different countries have attended LANDSCAPE, from Garden Designers to Landscape Architects. Having such a large and diverse pool of visitors allows you to expand your customer database, or perhaps even build an entirely new one!

BUILD AND CREATE NETWORKS LANDSCAPE is the perfect place for passionate individuals in the industry to network. In addition to meeting our visitors, you can also meet and do business with fellow exhibitors and meet existing customers to reinforce your relationships.

IMPROVE AND GENERATE AWARENESS LANDSCAPE attracts thousands of visitors year-on-year, coming to view every single product in the Landscaping Industry that you can think of! As an exhibitor, you’ll be regularly engaging with visitors face-to-face. Enjoy this opportunity to raise brand awareness and let the world know about what you have to offer!

LAUNCH NEW PRODUCTS OR SERVICES Over the years, many companies have launched a new product or service at LANDSCAPE. There’s no better place to introduce your new product or service than the LANDSCAPE Show, which will be bursting with excited visitors eager to see the very latest innovations in the industry!


WHO EXHIBITS? Everyone who can supply solutions for the landscape sector. Everyone who targets decision makers within this dynamic market including suppliers of: Artificial plants, trees and turf, decking, fencing, flooring, water features and fountains, street and garden furniture. Structures and buildings, lighting, irrigation systems, living walls and roofs, metalwork and outdoor kitchens. Barbecues, outdoor fireplaces, sculptures, planters and containers, pools, hot tubs, spas and paving. Soils, compost, mulches, stone, aggregates, tools, machinery as well as living plants, specimen trees and turf.


WHO VISITS? LANDSCAPE is established as the essential trade event for discerning landscape designers, architects, contractors, developers, facilities managers, grounds people, local government and parks officials as well as retailers and interior designers involved in some of the most important, prestigious and valuable projects in the UK and beyond. With projects aimed at the private and public sector, visitors attend from all over the world looking for unique, bespoke and high quality products.


Be part of LANDSCAPE 2022 and choose an option that suits your product, your marketing profile and your budget.

Illustration shows shell scheme option

“Shell Scheme” options are sold for £335 + VAT per square metre. Each stand comes complete with carpeted floor space, full wall structure and fascia boards with you company name on the open sides. (Starting from 6sqm at £2,010 + VAT) “Space only” options are sold for £290 + VAT per square metre. These are ONLY available when they are total island sites, not joined to any other stand and open on all four sides. Space will not be carpeted and the exhibitor agrees to provide suitable covering. (Starting at 24sqm at £6,960 + VAT)

NEW TO LANDSCAPE? To make your decision even easier we would like to welcome you to LANDSCAPE with an exclusive offer! 1st time exhibitor: £290 +vat per square metre (for the first 9sqm. Additional meterage will be charged at £335 +vat psqm)

1st time international exhibitor: £250 +vat per square metre (for the first 9sqm. Additional meterage will be charged at £335 +vat psqm)

BOOK YOUR STAND If you can accept that there will be thousands of people who buy your products and services in one room on the 28th & 29th of September 2022, is there any reason why you wouldn’t want your business to be in that same room?

REQUEST

an up-to-date floor plan



EXTRA PROMOTIONAL OPPORTUNITIES Do you want to stand out from the crowds? Do you want to increase your profile to the visitors attending the show? Then why not take advantage of one of the many additional promotional opportunities available. Anything is possible! Call us to discuss any additional ideas you have...

WHAT’S INCLUDED PREVIEW MAGAZINE Online magazine sent out to over 50,000 contacts before the show

News story editorial with picture in each issue

SHOW GUIDE Show Guide available to all visitors who have pre-registered before the show

Company profile and picture

SHOW CATALOGUE Show Catalogue available to every visitor to the show

ONLINE

Company profile and listed under selected product headings

Listing with logo and stand number

ADDITIONAL OPPORTUNITIES

Full page advert: £1,000 + vat

½ page advert: £550 + vat

Back Cover Advert: £850 + vat

Inside Cover Advert: £750 + vat

Full Page Advert: £450 + vat

Enhanced Listing: £100 + vat

Back Cover Advert: £850 + vat

Inside Cover Advert: £750 + vat

Full Page Advert: £450 + vat

Enhanced Entry: £100 + vat

Enhanced web listing (profile and web & social media links): £50 + vat


ADDITIONAL OPPORTUNITIES SEMINAR THEATRE SPONSOR

D L O

LANYARDS

£1,500 + vat

(sponsor to provide)

S

(one room)

£250 + vat

£5,000 + vat (all rooms)

PRODUCT PRESENTATION £750 + vat

BAR SPONSORSHIP (including product placement)

£2,000 + vat

SHOW SPONSOR £15,000 + vat


60

OVER 60 COUNTRIES HAVE ATTENDED THE SHOW

38%

GARDEN DESIGNERS

Australia Bulgaria Lithuania Norway Denmark Saudi Arabia Israel New Zealand Luxembourg Sweden Slovenia

England Ukraine Philippines Croatia Netherlands USA Finland Dubai India Germany

Wales Belgium Portugal Singapore Canada France Italy Malaysia Qatar Turkey

Pakistan China Malta Taiwan Monaco Slovakia Mexico Indonesia South Korea Nigeria

Japan Latvia Greece Scotland Switzerland Hong Kong Ireland Poland Aruba

WHO CAME TO VISIT LANDSCAPE 2021

24%

LANDSCAPERS / CONTRACTORS

Czech Republic Hungary Morocco Romania South Africa UAE Austria Spain Brazil Russia Turkmenistan

9%

ARCHITECTS

63%

OF THIS YEAR’S ATTENDEES WERE NEW VISITORS Where Are They Working?

31% - LONDON & SOUTH EAST 24% - NATIONAL UK COVERAGE 20% - MIDLANDS 12% - SOUTH WEST 8% - NORTH WEST 2% - NORTH EAST 2% - WALES 3% - OVERSEAS

7% GARDEN CENTRES / RETAILERS

6%

5%

LOCAL GOVERNMENT / GROUNDSMEN / PARKS / ESTATE MANAGEMENT

FACILITIES MANAGERS / CONSULTANTS

4%

4%

LANDSCAPE ARCHITECTS

INTERIOR LANDSCAPERS / DESIGNERS

OTHER

AVERAGE SPEND OF EACH INDIVIDUAL

OF ATTENDEES HEAVILY INFLUENCE OR ARE THE KEY DECISION MAKERS

86%

MEDIA

1%

£558,450

88%

ARE VERY LIKELY TO RECOMMEND AND USE AN EXHIBITOR FOR A FUTURE PROJECT

2%

61%

NUMBER OF EMPLOYEES 8%

1-5

6 - 10

9% 11 - 30

10% 6%

6%

31 - 50

51 - 100

100+


WHAT THEY COME TO SEE 23% 6% 21% 21% 22% 14% 25% 14% Artificial Plants, Trees & Turf

Audio Visual

Awnings, Canopies, & Shades

Balustrades

Builders & Contractors

CAD Services & Software

Design Services

Education & Courses

54% 34% 43% 33% 42% 36% 47% 53% Fencing, Screens & Trellises

Fire Pits

Fountains, Water Features & Ponds

Furniture & Street Furniture

Garden Buildings & Structures

Irrigation

Lighting

Living Plants, Trees & Turf

25% 7% 33% 15% 51% 16% 20% 31% Living Roofs & Walls

Media, Associations & Institutions

Metalwork

Outdoor Kitchens & BBQs

Planters & Containers

Playground Equipment

53% 59% 33% 18% 48% 38% Soils, Composts & Mulches

Stone, Paving & Aggregates

Surfaces & Surface Treatments

Technical Fabrics

Timber & Decking

Tools, Machinery & Vehicles

Pools & Hot Tubs

Sculpture


LIVE EVENTS ARE POWERFUL! Live events, such as LANDSCAPE, are known to be one of the most effective forms of marketing you can participate in!

According to Cog Research, they are…

Remember, seeing is believing. Show off your product or service at the LANDSCAPE Show!


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