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pag. 71 Bohémien, in the versions with fixed leather and Alcantara ® Roma covers, from the collection Interiors Alcantara ® by Giulio Cappellini and Paola Navone. Structure in solid wood, plywood and wood composite, elastic belting, padded with polyurethane and polyester fiber, designed by Castello Lagravinese for Busnelli, available with swivel base.
fashion project
p. 72
by Nadia Lionello photos Simone Barberis
Furnishings based on harmony of design and fashion elements, an established success formula. Continuous swapping of factors and orders of project ingredients, to create eccentric, modern objects. - Caption pag. 72 Paper Planes, low chair with foam chassis, internal structure in steel, base in painted steel tubing. Clad in removable fabric with leather borders. Designed by Doshi & Levien for Moroso. Post-It by 3M. Bags in loom-woven cotton fabric by Maria La Rosa. Piumotto sofa with high back, wood structure, polyurethane filler. Removable duvet cover padded with Dacron and covered with satin, linen or cotton. Designed and produced by Abhika. 6+Twist carpet in 100% wood fiber, waterproof, stainproof, resistant to light and flame, washable, produced in seven colors and three sizes by Fantechi. Parrot Hang, from the Parrot Party collection, wall-mounted coat racks in hand-painted porcelain, by Lladrò. Lucciola halogen lamp with black chrome steel structure, designed by Fabio Novembre for Driade. Coat in diagonal wool with down filler from the Moncler Gammerouge line, designed by Giambattista Valli. - Caption pag. 74 6° Senso AW0E 9210/-30% 9 Kg washing machine, with 6° Senso Colors technology, adjustable spin cycle 1000 rpm, ecological and special programs for duvets, quilts and blended fabrics, produced by Whirlpool. Henry hassock covered with handcrafted Nos Da Blush fabric, by Donna Wilson for SCP. At La Rinascente. Bonnet/Bi, hassock with removable pure Merino wool cover, filled with polystyrene pellets, covered in wool with zipper, designed by Liset Vander Scheer for Casalis in different sizes and forms; center, Picot hassock with crocheted wool cord cover, filled with polystyrene pellets and covered in polyester fabric. Designed and produced by Paola Lenti. Color Wood table in stained recycled wood, designed by Scholten&Baijings for Karimoku New Standard. Gallo hose. Clothes by Paul Smith. - Caption pag. 75 Mini Mini hanging halogen lamp in aluminium, painted in black or glossy white, designed by Habits for Luceplan. Dressed, swivel chair with wood structure, elastic belting and polyurethane rubber filler, clad in removable cloth or leather; four-spoke base in painted metal, designed by Luca Nichetto for Tacchini. From left: by Hermès, silk carré Kelly en Perles, Cent Plis des Miao in silk and cashmere, Mots de Soie, in silk. - Caption pag. 76 Techna RSF 67060XR, print-proof stainless steel dishwasher from the RealLife collection by Electrolux Rex, with the new XXL size for greater capacity, and flexible RealLife bins to also contain very large plates. Dual-rotation FlexiSpray. From left, Golf hanging halogen lamp with chrome blown glass shade, designed by Toso & Massari for Leucos. Rorrim hanging fluorescent lamp in silver Pyrex, designed by Ross Lovegrove for Yamagiwa. Spillray hanging halogen lamp with three light sources, in transparent glass, in orange, red or gray, designed by Manuel Vivian for Axo Light. Lo Res footwear in polyethylene in three colors, made in 3D, by United Nude. Steve McQueen PO714 folding sunglasses by Persol. - Caption pag. 77 Eve chair with metal frame, foam and acrylic filler, covered in leather with satin details, designed by Castello & Lagravinese for Byografia. Pond wooden table with solid wood feet, with matte or glossy paint, oak or Canaletto walnut finish, designed by Francesc Rifè for Jesse. Byzantine Head in white porcelain with silver inserts, made in a limited edition by Lladrò. Belts by Orciani.
INproject
One, ten, one hundred thousand
p. 78
text Maddalena Padovani photos Marcus Tondo
Innovative materials, ecocompatibility, flexibility seen as the ability to offer personalization while respecting the logic of industrial processes. These are the main principles of the new brand Eumenes, making its debut with a collection of furnishings designed by Paola Navone and Jean-Marie Massaud. What could convince an entrepreneur, today, to create a new furniture brand? What idea, what invention could add something new to a market that doesn’t seem to need any more chairs and tables? For Marco Dolcino, creator and owner of the brand new brand Eumenes, the challenge comes from his passion for design, but also from a lucid, rational assessment of the potential of the industrial furniture system. This is true industrial design, in fact, not a matter of limited editions or crafts, even though those categories would involve less risk and investment. “I have always experienced design”, Dolcino says, “as a production factor, not a question of mere form. For me, an initiative in the world of furnishings would be inconceivable if it was separated from an industrial approach and did not have real content of research, technology and innovation”. With decades of experience in major companies of Made in Italy (at first with Sambonet, then for 15 years at Kartell, and later with Emu), this manager is basing his project – a courageous choice in the present situation – on the conviction that all success comes from an innovation, never from mere stylistic exercises. “My goal”, he continues, “is for all the Eumenes products to introduce some innovation in terms of material,
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technology or processes, also developing patents. But innovation is not enough. A new product also has to respond to other expectations of consumers. One of them, a must in our view, is ecosustainability. Another priority is flexibility: though they are made with an industrial logic, all the products will have formal and functional variations, a very wide margin of personalization for the user. The principle has already been developed by the automotive industry: once you’ve selected the basic model, you can directly intervene to choose colors, combinations, accessories”. The differentiation strategy comes from an operation of rationalization of the phases of production, assembly and shipping, a new logistics model that will permit dealers and users to order the exact quantity of pieces desired in selected versions, without minimum quantities or standard numbers for packing. The concrete translation of this choice in terms of design and products can be seen in the first two collections developed for the Eumenes debut at the winter edition of Maison&Object (Paris, 21-25 January 2011). The talents behind the operation are Paola Navone and Jean-Marie Massaud; Marco Dolcino has already worked with the two designers in the past, and he asked them to experiment with the application of innovative production technologies, and to put their know-how into focus to create products that feature a maximum of flexibility.Eu/phoria, for example, is a monocoque seat created by Paola Navone, based on the idea of using Woodstock, a ‘humble’ material normally used by the auto industry, made of 50% wood scrap and 50% polypropylene. The compound comes in sheets for thermoforming, and has great elasticity and strength. In the moulding phase, this permits bonding with any type of fabric. In a single operation, the chassis is shaped and the fabric selected by the customer is perfectly cut and attached; different fabrics lead to different aesthetic results. This part is then combined with a painted metal structure, available in eight colors, to offer a wide range of stylistic and decorative solutions (from the ‘basic’ model with chassis in ‘pure’ Woodstock, to more fashion versions covered in Alcantara, as well as ‘made to measure’ items created with specific fabrics ordered by the client). The Eu/phoria chair can be used with the Eus table. Also designed by Paola Navone, the table again stands out for the use of an innovative, recycled and ecocompatible material, Ecomat, made with olive pits salvaged from the production of oil, mixed with recycled plastic and scrap from the manufacture of diapers. The top will also be available in printed laminate with different patterns, and in a very original laminate version with a Chinese tablecloth and a glass top. Another table and another chair make up the collection designed by Jean-Marie Massaud, which shifts the focus from the language of materials to the technical-structural aspects of products, designed to offer a new, wider range of performance, to satisfy many different needs of users. The Aracne line of tables is particularly interesting, because its ‘invention’ lies in the support structure, composed of die-cast and extruded aluminium parts that are glued together (and then painted) with a technique borrowed from the aeronautics industry. The joints are combined in multiple three-way or four-way solutions, to make the ideal supports for tops with different forms, sizes and materials. Does the client want a square table? The structure is made with four die-cast aluminium legs and four extruded aluminium joints, connected to a central cross element. If the latter is replaced by two upside-down Y-shaped pieces, joined by a bar of variable length, the result is a rectangular table whose size can vary from 190 to 300 cm. But the table can also be circular: just take three legs and three joints and connect them to a central Y-shaped piece. So we have maximum flexibility and maximum freedom of choice, also guaranteed by the five color variants of the structure and a dual choice for the top (laminate or glass), allowing users to select the solution that best responds to their tastes and needs. Finally, the Arkis chair, also by Jean-Marie Massaud. Made in metal screen covered with a sprayed plastic whose irregular surface adds softness and an organic look to a high-tech object, the piece becomes ‘eclectic’ thanks to the free combination of base and seat, both available in a wide range of colors, completed by a cushion and a back cover in felt, also offered in a range of color variants. - Caption pag. 79 The Eu/ phoria seat designed by Paola Navone for Eumenes. The chassis is in Woodstock, a compound of polypropylene and wood scrap, which can be left ‘natural’ or covered with selected fabrics during the moulding phase: Alcantara, rubberized coated fabrics, other technical materials, or even a Chinese tablecloth (photo, above). Combined with a metal structure available in eight different colors. - Caption pag. 80 Designed by Jean-Marie Massaud, the Aracne line of tables is based on a structure composed of die-cast and extruded aluminium pieces that are glued together. The assembly happens in different ways to create tables with different forms (square, circular and rectangular) and sizes. The tops are in laminate or transparent glass. - Caption pag. 81 The Arkys chair designed by Jean-Marie Massaud is made with metal screen, finished with a sprayed plastic material. Both the base and the seat offer a range of different colors for free combinations. The chair can be completed with a felt back cover and cushion, also available in a range of colors.
Sun in a room p. 82 by Maddalena Padovani In the projects of Daniel Rybakken, the young Norwegian designer, light becomes a physical and architectural feature capable of designing space and expanding our perceptions. Let’s be honest: not many designers, approaching the theme of light, go much beyond the traditional principle of the lamp seen as a sculptural form that contains a light source. But for someone like Daniel Rybakken who lives toward the extremities of the globe, where the rhythm, quality and mood of everyday life depend on long periods of absence and presence of natural light,
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