THE SUMMIT ON
FUNCTIONAL SOCIAL NETWORKING FOR NIGERIAN JOURNALISTS THURSDAY, 20 FEBRUARY 2014 AMPHITHEATRE, UBA HOUSE, 57 MARINA, LAGOS ORG ANIS E RS
S P ONSO R
8:30-9:30am Registration/Coffee/Networking 10.00 am 10.15 am
Why we are here - Taiwo Obe, Summit Convener Welcome Remarks – Mr Phillips Oduoza,
Group MD/CEO UBA Plc 10.30 am DOES ONE PLATFORM SUIT ALL? Panelists: Tolu Ogunlesi, Joke Kujenya and Pelu Awofeso Moderator: Taiwo Obe 11.25 am WHAT DOES IT PROFIT US? Panelists: Azubuike Ishiekwene, Dr Anderson UvieEmegbo and Dotun Oladipo Moderator: Gbenga Adefaye 12.15 pm Lunch break 1.00pm 1. ADVANCEMENT OF E-COMMERCE IN NIGERIAN BANKING - Uche Ajene, Head e Commerce UBA 2. WHAT UBA e-BANKING CAN DO FOR YOU - Dr. Yinka Adedeji 1.20 pm
2.15 pm
3.10 pm 3.25 pm
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WHAT CAN YOU TEACH ME ABOUT SOCIAL MEDIA? Panelists: Lekan Otufodunrin, Wale Ajayi and Quasim Akinreti Moderator: Prof Emevwo Biakolo ETHICS – WHY IT MATTERS IN SOCIAL NETWORKING Panelists: Dapo Olorunyomi and Shina Badaru Moderator: Yomi Omogbeja Going Forward – Dr Pius Onobhayedo Gratitude and Let’s Go and ACT
Getting Nigerian Journalists Social Media-Savvy Co-ordination: EverythingJournalism group, a cyber hangout on the professional network, LinkedIn, for serious media professionals and consumers of media messages, in association with its adjunct, The Journalism Clinic, with a vision to raise and nurture the next crop of first-rate journalists in Nigeria. Target: Journalists, bloggers, students of media studies and journalism, media executives and everyone interested and concerned about the future of journalism in Nigeria, particularly in the context of evolving digital technologies. Premise: You are most likely to count on your finger tips Nigerian journalists who are actively using the social networks for news gathering. Okay, that statistics might be an exaggeration but it is undisputable that a majority of Nigerian journalists are stuck in the old ways of pracitising journalism. As it were, the Social Media Bus has left Nigerian journalists and journalism behind. Why is this so? What will trigger a change? Or there is no need for a paradigm shift? 3
How does this situation affect the fortunes of the media houses that these journalists work for? Resource persons who are grounded in the subjects under focus will find answers to these and many questions. It will be highly interactive, with engaging questions from the audience. Live streaming on Twitter - @Clinic4Journos, #NGJournalists - and post event conversations on the EverythingJournalism group will keep the theme in focus for quite a while.
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SESSION ONE:
Does One Platform Suit All?
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hat is the best way for journalists to engage with their audiences to enhance their productivity? Why should I be on Twitter while I am active on Facebook? Would LinkedIn or Google+ help me better on the job as a journalist, especially with newsgathering or crowd-sourcing? Is it only when I can’t find space in the mainstream media that I should blog? What’s blogging, anyway? These are the kinds of questions you hear in not a few newsrooms. Is there a wrong way or a right way? These and more questions will be answered during this session. Panelists: 1. Tolu Ogunlesi. Blogger. Columnist. Partner, @WoweMediaNG. Past Winner of the CNNMultichoice African Journalist of the Year (2013) in the Economics/Business category. 50k+ followers on Twitter. 5k friends on Facebook. 2. Joke Kujenya. Assistant Editor, Investigations, The Nation. A passionate journalist of at least 20 5
years, she’s vast in training and mentoring of young professionals in Nigeria. For her, social media is like an informal newspaper platform where one can self-edit and ‘publish’ reports and articles that may not readily be used in the regular media. She has three Facebook pages/walls to address specific needs -reach a wider audience for evangelism; grow her list of mentees and to share journalism/professionals’ ideas with others in other places. She won the Nigerian Media Merit Award’s Power Reporter of the Year 2013. 3. Pelu Awofeso: Travel journalist and travel book author and Managing Editor of waka-about (wakabout.net), a monthly travel-based periodical. Past winner of the CNN-Multi-choice African Journalist of the Year in the Tourism category. TL: @ PeluAwofeso Moderator: Taiwo Obe, Founder/Manager, EverythingJournalism Group, LinkedIn.com. Director, The Journalism Clinic. Nigeria Director, Innovation Media Consulting. Extremely passionate about raising the next generation of world-class journalists in Nigeria.
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What Does It Profit Us?
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xecutives of most serious mainstream media organisations are today searching for digital revenue streams. Newspaper publishers in Nigeria today are searching for sustainable solutions to monetise online traffic to their portals. What should the publishers do, as evolving technologies continue to disrupt their businesses? How should they maximise their Return on Involvement (ROI) online? What about other companies in the traditional media industry? Panelists: 1. Azubuike Ishiekwene Group Managing Director, LEADERSHIP. Team leader of the first newspaper pay-wall attempt in Nigeria, he is on board of one of the world’s leading cross media platforms, the Global Editors Network. 2. Dr Anderson Uvie-Emegbo, a leading Pan African Digital Management Consultant, International Faculty, Strathmore Business School, Kenya and Adjunct Faculty, School of Media and Communication, Pan-Atlantic University. He tweets @andyemegbo and his personal website is www.andyemegbo.com 7
Dotun Oladipo: Has practised journalism at The Punch and Compass newspapers. Now runs theeagleonline.com. He was formerly Online Editor, The Sun. Moderator: Mr Gbenga Adefaye. Editor-in-Chief/ General Manager, Vanguard Media Limited which online news portal is ranked #1 website visited in Nigeria – next to Twitter - by Alexa.com
What Can You Teach Me About Social Media?
S
o, you’ve just bagged a degree or certificate in journalism or mass communication, but can you speak the language of the digital times? Are
you familiar with the new tools and techniques, and innovations in gathering news and telling stories to engage diverse audiences? Have the institutions of higher learning updated their curricula to reflect the evolving technologies? Speakers: 1. Lekan Otufodunrin Managing Editor, Online, The Nation. Formerly Sunday Editor of the paper. Media career development specialist. 2. Wale Ajayi New Media/Multimedia Journalism 8
specialist. Head, Dept of Mass Communication, Lagos State Polytechnic, Ikorodu. Publications include: Fundamentals of Digital Media (2013). 3. Quasim Akinreti Online journalist with the Voice of Nigeria. Author. Media trainer and consultant on multimedia platforms and lecturer on New Media/ Online Journalism at several universities in Nigeria. Currently studying for his PhD in Media Studies at Babcock University, Ilisan Remo, Ogun State, Nigeria. Moderator: Prof Emevwo Biakolo, Dean of Faculty, School of Media and Communication, Pan-Atlantic University, Victoria Island, Lagos.
Ethics – Why It Matters In Social Networking
U
nlike the traditional media where there are hordes of gate-keepers whose duty is to keep off unwanted elements from publications and broadcasts, the social media is, more or less, an open field where it seems all you need is access to the Internet. But can journalists afford to go the who-cares route? What are the implications of social media on journalist–audience engagements? Can the rules of fact-checking be sacrificed 9
on the altar of real-time interactivity? How should usergenerated news be moderated/verified? How much is too much information when covering breaking news and disasters? What should guide news aggregation? Panelists: 1. Dapo Olorunyomi Editor-in-Chief/Managing Director, Premium Times, Nigeria’s online newspaper reputed for breaking news and investigative reports. Past recipient of the International Editor of the Year Award. Was Enterprise Editor at Next Newspapers. Founder, Wole Soyinka Centre for Investigative Journalism. 2. Shina Badaru Awarding-winning editor of Technology Times 3. Kayode Ketefe: Journalist, lawyer and social commentator. Member of the Editorial Board and Assistant Head of Judiciary Desk, National Mirror Moderator: Yomi Omogbeja, Editor Athletics Africa. Award-winning media entrepreneur, information architect, sports psychologist, web designer, journalism innovator and trainer Round-Up and Strategy for Execution of resolutions 10
Action by Pius Onobhayedo PhD, an experienced Information Technology and New Media professional and Head of New Media Department, School of Media and Communication, Pan Atlantic University, Victoria Island, Lagos. His expertise include IT-driven organisational creativity, innovation and process/ workflow efficiency, new media (including social media and cloud computing), design, implementation and effective adoption strategies, IT-driven harnessing of collective intelligence.
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