TELEMUNDO, a division of NBCUniversal Hispanic Enterprises and Content, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanishlanguage television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 17 owned stations, broadcast and MVPD affiliates; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices and www. telemundo.com; an owned and operated INCREASE IN full power station in Puerto Rico that 2011-2012* reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating The Hispanic population in America is growing at a content to more than 100 countries in over 35 languages. remarkable rate. Half of the American population increase
Telemundo
is the fastest
GROWING NETWORK regardless of
LANGUAGE
13%
between 2000 and 2010 was accountable to Hispanic
growth. Hispanics are also growing faster than other racial Now, Arkansas advertisers have an incredible opportunity to take advantage of two groups, growing 43% in the same time period compared to 9.7% for non-Hispanics. Telemundo stations which, combined, offer a reach of nearly the entire state Hispanics are poised to be the next big consumer group. of Arkansas and a small section of eastern Oklahoma. Telemundo Arkansas will 1 in 3 Hispanics are under the age of 18, compared to just 1 in 4 for non-Hispanics. Moreover, 75% of Hispanics fall into be able to provide the same broadcasting and digital media which will help you the important 18-49 age demographic. For non-Hispanics this same age group only represents 56%. break into the explosive Hispanic market through it’s two stations, a total of three Telemundo is the fastest growing Spanish language websites and a plethora of social media outlets,network. providing the lucrative inbound Our original content produced in America, for Hispanics living in America, makes us the most innovative marketing that has become so vital to any business’ marketing portfolio. Spanish language programmer - and we make it better than anyone else.
If you have any doubts about the buying power of the Hispanic market in the U.S., just take a look below at how the largest media buyers nationwide are increasing * Nielsen Ratings their presence in front of this economically strong demographic.
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Jefferson
Gasconade
Albem arl
Cum berl an
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ville
Greens
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Granville
Orange
Durham
Alamance
Mecklenburg
Scotland
Darlington
Monroe
Humphreys
Washington Sharkey
West C arroll East C arroll
en
Webster
Issaquena
Calhoun
OuachitaBea
Nevada
Lafayette
Bossier
Coahoma
ufort
Evans
Tattnall
Toombs
Columbia
Suwannee
SHREVEPORT
Gregg
Jefferson
Calhoun
Walton
Seminole
Morris
Franklin
Crenshaw
Covington
Okaloosa
Escambia
Hancock
DALLAS-FT.WORTH
GREENW GREENV
Bradley
Warren
Howard Montgomery
Houston
Webster
Choctaw
Washington
Perry
Forrest
Marion
Walthall
Lamar
Jefferson Davis
Lawrence
East Baton Rouge
Lafayette
Livingston St. Helena
Amite
Wilkinson
Evangeline
Tangipahoa
La Salle
Catahoula
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Randolph Cleburne
Greenville
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Tuscarawas
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Cooper
Jackson
Calhoun
Highland
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Mercer Woodford
Washington
Benton
Decatur
Calhoun
Coahoma
Washington Sharkey
West Ca rroll East Ca rroll
Jackson
Tishomingo
Benton
Monroe
Quitman
!
12.9% Hispanic
Issaquena
Calhoun
Bradley
Nevada
Webster
SPRINGDALE-
25,850 Hispanic HHs
uffie
Ouachita
ue
Lafayette
!
Harmon
Howard
tag
Bossier
Hispanic DMA - #73
FAYETTE VILLE-
LUBBOCK Why Reaching the Hispanic Market is SO Important To You and Your Business
Glasscock
Brooke Hancock
R
Leavenworth
Clermont
Boone
Christian
Lak e
Dunklin
Delaware
on
Morris
!
JONESBORO
FT. SMITH-
n rio Ma
M
Gregg
Ashla
Adam
W
Hun
Trimble
Harrison
en ce r
Sp
Livingston
Bollinger
Reynolds
Madison
Gallatin
Pulaski
DMA Rank - #101
McD
UQUERQUE-SANTA FE 4.8% Hispanic
PADU CAPE HAR
lon
20,130 Hispanic HHs
Franklin
Kenton Campbell
Monroe
Daviess
Edwards Wabash
Hamilton
Jefferson
Gasconade
Cooper
Stone
Washington Tulsa
Seminole
Pottawatomie
Madison
Vermillion
Moultrie
Leavenworth
Teller
SPRINGFIELD Ft Smith AR TV Market Fayetteville Market Demo
Dil
!
ST. LOUIS
am illi eW nc r Pri uie uq Fa
Hispanic DMA - #84
COLUMBIAJEFFERSON CITY
rry Pe
AMARILLO
KANSAS CITY
JOPLINPITTSBURG
! TULSA OKLAHOMA302,920 CITY Households
591,300 Households
Harmon
Mercer Auglaize
Atchison
Annual Television Advertising $47.1 million
DMA Rank - #56
Aransas
Menard
Wa rr
Jackson
St. Johns
Bradford
Lafayette
Be
Lampasas
San Saba
Bell
Robertson
Leon
Houston
Madison
Angelina
Trinity
Lake
Sabine Hernando
Grant
Seminole Orange
Pasco
Newton Tyler Jasper
VernonOsceola
Pecos Jim Burnet Polk BEAUMONTDuval Wells Pinellas Milam TAMPASAN ANGELO Nueces Walker LAREDOHispanics Jeff Davis today make up 7 percent of the state’s Mason Llano percent ofBrazos Spanish-dominant Hispanics Beauregard ST. Crockett PORT CORPUS Williamson SanPETERSBURG Webb Manatee Hardee Kleberg ® (SARASOTA) Jacinto CHRISTI ODESSA-MIDLAND DMA region: population GenerallySutton a groupages ofKimble counties in which the commercial TV stations in the population. Arkansas’ Hispanic 0-25 ARTHUR Burleson
56
La Salle
Sabine
San AugustineCitrus
Catahoula
Natchitoches Flagler
Limestone
Polk
Rapides Avoyelles
Adams Franklin Lincol
Amite
Schleicher
Falls
West Feliciana East
Livingston St. Helena
Concho
Coryell
Concordia
Irion
McLennan
Mills
Tom Green
Wilkinson
Reagan
Sumter
Upton
Brevard
Reeves VICTORIA
Crane
Evangeline
Refugio
Ward
Hillsborough
San Patricio
St.
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Glasscock
Bee
Matagorda
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McMullen
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La Salle
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Ca
Dimmit
Frio
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MONROEABILENE-SWEETWATER Hispanics in Spanish is more important than ever. JACK The Arkansas Hispanic EL DORADO market is growing. Fast! Hispanics are more likely toORLANDO(LUFKIN & 1990, the Hispanic population in Arkansas was BEACHNACOGDOCHES-) EL PASO be loyal to companies that DAYTONA MELBOURNE (LAS CRUCES) less than 20,000 — or 1% of the state’s population. WACO-TEMPLE-BRYAN BATON communicate in SpanishALEXANDRIA In the last 25 years it has grown to over 200,875. ROUGE Waller
Maverick
Blackford Jay
Grant
ffin go Ma
Little Rock TV Market Little Rock Market Demo
!
Howard
LAFATipton YETTE Clinton Pottawatomie
TOPEKA
WICHITA-HUTCHINSON PLUS
Annual Television Advertising $77.2 million
!
Carroll
Tippecanoe
Warren
n Calhou
COLORADO SPRINGSPUEBLO
!
tonWhite
Benton
Ford
Well
Iroquois
Mia
Jewell
PEORIABLOOMINGTON McLean Tazewell
Johnson
Mercer
Brown
Worth
Putnam
Taylor Ringgold Decatur Wayne
Nodaway
Martin
Atchison
Seminole
Fremont Page
Otoe
Johnson Nemaha
Todd
Seward
Fillmore Saline
Lewis
Clay
Champaign
Hamilton York
Arapahoe
Vermilion
Hall
Hen
Creek
it Phelps Kearney Adams Gosper
m um
Lanc
Dawson Clear Buffalo
Frontier
Jefferso
Pike
Willacy
Cameron
54
®
Maverick
Zavala
Frio
Tangipahoa
East Baton Rouge
Okeechobee
N
Palm Beach S Broward
Miami-Dade
Jackson
Karnes
Matagorda
Spanish will make your advertising much more VICTORIA effective
McMullen
82
Hendry
Lee
Live Oak
Bee
San
Victoria
un lho
La Salle
Martin
Glades
Collier
Goliad
Copyright © 2013 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. RRD/13
Dimmit
St. Lucie
Ca
Spanish language matters to US Hispanics
Atascosa
Highlands
Monroe
Hidalgo
Charlotte
Waller
Starr
De Soto
Indian River
Lafayette
Brooks Zapata Jim Hogg Kenedy
Sarasota
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Walton Berrien Wise Sabine Denton Union Jack Titus ThrockGreen Irion Ashley Chicot Concho Leon Glynn DOTHAN Hopkins Houston Garza Kent Stonewall Haskell Pike Angelina Lynn Mitchell Colquitt Greene Brantley Columbia ALEXANDRIA WACO-TEMPLE-BRYAN Miller Houston Cook Ware erra BATON morton Young Beach) Cass Escambia Lampasas Rapides Avoyelles Rockwall Geneva Newton Vernon Trinity Lanier Bell Robertson San Saba Schleicher ROUGE Camp Tyler Jasper Menard Madison Mobile Camden Decatur Grady Thomas Brooks Lowndes Clinch West Charlton Morehouse Washington Pearl Jackson Holmes Santa George Rains Feliciana East Burnet Stone Polk BEAUMONTClaiborne Milam Union SAN ANGELO Rosa Marion River Feliciana ShackleWalker Mason TALLAHASSEESt. Llano Lea Beauregard Pointe Yazoo Wood Upshur Echols Allen Baldwin Palo Crockett Nassau PORT Borden JACKSONVILLE Brazos BILOXILandry Coupee Jones Williamson San Scurry Fisher Gaines Dawson Otero PANAMA CITY GadsdenTHOMASVILLE ford St.Stephens GULFPORT Jacinto Washington Pinto West ARTHUR Tammany Jackson Hamilton Burleson Harrison Kimble Sutton Lincoln Dallas Kaufman Van Baton Parker Tarrant Madison Harrison Leon Rouge Bay Ouachita Hardin Calcasieu Jefferson Acadia Lee Blanco Duval AUSTIN Richland LAFAYETTE St. Gillespie Montgomery St. John Davis Iberville AscenCaddo Baker Zandt Liberty Wakulla Hood Martin Liberty Washington Travis the Baptist sion Orange Madison Eddy Johnson Taylor Erath Smith s Bastrop Ellis St. LAKE ion HOUSTON Hays ean Kerr Un Clay Bienville Dona Ana Orl Martin Iberia St. Assump-James Gulf Franklin Edwards Kendall St. Austin Andrews Jefferson Howard Rusk Vermilion Eastland Val Verde M tion CHARLES Harris Henderson S Mitchell Nolan Callahan Taylor Charles a Fayette rti Cameron Caldwell PanolaGilLafourche Comal Real n Hinds Red Somervell ChamBandera St. Mary Caldwell De Cherokee bers christ Alachua Navarro e NEW River Putnam Colorado Franklin Tensas Dixie Hill orn Soto Bexar Guadalupe Fort Bend Winn Uvalde TYLERBosque Medina ORLEANS laib Gonzales Lavaca C Copia Levy Midland Terrebonne Comanche Coke Ector Galveston Loving Kinney Shelby WhartonWinkler Runnels Coleman Brown Anderson Sterling LONGVIEW El Paso SAN ANTONIO Wilson Marion Brazoria Nacogdoches GAINESVILLE Jefferson Volusia Freestone Hamilton Hudspeth Culberson De Witt
Perkins
Chase
Refugio
Aransas
percent of Hispanic adults say they speak Patricio Jim Duval Wells Nueces LAREDO Spanish. Studies show that 95 percent say US Hispanics report liking ads 51 percent more if they CORPUS Webb Kleberg ® that it’s important for future generations to continue CHRISTI 1 Generally a group of counties DMA region: watch them in Spanish rather than English. HONOLULU Metro/Central area achieve the largest audie to do so. Brooks Zapata Jim Hogg Kenedy
nolulu Maui
So, while an increasing number of US Hispanics are bilingual – currently 51 percent – reaching out to US
1 SOURCE: Nielsen TV Brand Effect
Starr Hidalgo
Willacy
Cameron
Hawaii
HARLINGENWESLACO-BROWNSVILLEMC ALLEN
for planning, buying and evaluating televisio Local Reference Supplement for more inform
The Canadian data were supplied by Nielsen
County time zone designations per Departm of split counties where the NSI® service assi majority of population basis.
+ Counties assigned to a DMA region but that market.
Copyright © 2013 The Nielsen Company. All rights reserved. Nielsen and the Nielsen are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. RRD/13
TE WHE KN LE oN T OW M n OB U UY N D O
2015 TELEMUNDO P L A N N I N G
SPECIALS & SPORTS C A L E N D A R
2015 ET Rate Card by Day Part 2015 RATE CARD BY DAYPART | ALL TIMES CST PROGRAM Un Nuevo Dia Kids Programming
Decisiones Flor Salvaje India: Una Historia de Amor Suelta La Sopa Lo Mejor de Caso Cerrado Operacion Repo Cine de la Tarde Cine de la Tarde Videos Asombrosos Enfoque Cine de la Tarde Cine de la Tarde
DAY
TIME
Q1’15
EARLY MORNING M-F 7a-10a $ 40.00 Sat-Sun 8a-10a $ 40.00 $ 40.00 DAYTIME M-F 10-10:30a $ 40.00 M-F 10:30-12p $ 40.00 M-F 12-2p $ 40.00 M-F 2-3p $ 40.00 M-F 3-4p $ 50.00 Sat 11:30a-12p $ 60.00 Sat 12-2p $ 70.00 Sat 2-4:30p $ 70.00 Sun 11:30a-12p $ 40.00 Sun 12-12:30p $ 40.00 Sun 12:30-2:30p $ 90.00 Sun 2:30-5p $ 90.00
Q2’15
Q3’15
Q4’15
$ 50.00 $ 50.00 $ 50.00
$ 40.00 $ 40.00 $ 40.00
$ 50.00 $ 50.00 $ 50.00
$ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 75.00 $ 75.00 $ 90.00 $ 90.00 $ 50.00 $ 50.00 $ 120.00 $ 120.00
$ 40.00 $ 40.00 $ 40.00 $ 40.00 $ 50.00 $ 60.00 $ 70.00 $ 70.00 $ 40.00 $ 40.00 $ 90.00 $ 90.00
$ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 75.00 $ 75.00 $ 90.00 $ 90.00 $ 50.00 $ 50.00 $ 120.00 $ 120.00
$ 75.00 $ 50.00 $ 105.00 $ 120.00 $ 75.00 $ 65.00 $ 65.00
$ 75.00 $ 50.00 $ 105.00 $ 120.00 $ 75.00 $ 65.00 $ 65.00
$ 75.00 $ 50.00 $ 105.00 $ 120.00 $ 75.00 $ 65.00 $ 65.00
$ 75.00 $ 50.00 $ 105.00 $ 120.00 $ 75.00 $ 65.00 $ 65.00
$ 65.00 $ 130.00
$ 65.00 $ 130.00
$ 65.00 $ 130.00
$ 65.00 $ 130.00
$ 105.00 $ 150.00 $ 150.00 $ 180.00 $ 120.00 $ 90.00 $ 75.00 $ 75.00
$ 105.00 $ 150.00 $ 150.00 $ 180.00 $ 120.00 $ 90.00 $ 75.00 $ 75.00
$ 105.00 $ 150.00 $ 150.00 $ 180.00 $ 120.00 $ 90.00 $ 75.00 $ 75.00
$ 105.00 $ 150.00 $ 150.00 $ 180.00 $ 120.00 $ 90.00 $ 75.00 $ 75.00
$ 90.00 $ 120.00
$ 90.00 $ 120.00
$ 90.00 $ 120.00
$ 90.00 $ 120.00
$ 105.00 $ 50.00 $ 25.00 $ 75.00 $ 65.00 $ 65.00
$ 105.00 $ 50.00 $ 25.00 $ 75.00 $ 65.00 $ 65.00
$ 105.00 $ 50.00 $ 25.00 $ 75.00 $ 65.00 $ 65.00
$ 105.00 $ 50.00 $ 25.00 $ 75.00 $ 65.00 $ 65.00
EARLY FRINGE Al Rojo Vivo
M-F
4-5p
Caso Cerrado
M-F
5-6p
Sat
4:30-5p
Ritmo Deportivo Noticiero Telemundo Fin de Semana
Sat-Sun
5-5:30p
Operacion Repo/Local News
Sat-Sun
5:30-6p
Video Asombrosos
Sat
6-7p
Suelta La Sopa Extra
Sun
6-7p
Local News/Videos Asombrosos
M-F
6-6:30p
Noticiero Telemundo
M-F
6:30-7p
Caso Cerrado Edicion Estelar
M-F
7-8p
Los Miserables
M-F
8-9p
Tierra de Reyes
M-F
9-10p
Senora Acero
M-F
10-11p
Yo Soy El Artista Encore/Reality Program
Sat
7-9p
Cine Millonario
Sat
9-11p
Yo Soy El Artista/Reality Program
Sun
7-9p
Cine Exclusivo
Sun
9-11p
Al Rojo Vivo Edicion Nocturna / Local News
M-F
11-11:30p
Sat-Sun
11-11:30p
EARLY NEWS
PRIMETIME
LATE NEWS Titulares Telemundo
LATE FRINGE Titulares y Mas
M-F
11:30p-12a
Late Fringe Novela
M-F
12-1a
Late Fringe Novela Operacion Repo
M-F
1-2a
Sat-Sun
11:30p-12a
12 Corazones
Sat
12-1a
Super Cine
Sun
12-2a
844-300-HOLA telemundoarkansas.com
2015 Direct Response Rate Card
30’s
2015 DIRECT RESPONSE RATE CARD | ALL TIMES CST PROGRAM
DAY
TIME
COST Q1’15
Q2’15
Q3’15
Q4’15
$30.00
$35.00
$30.00
$35.00
$40.00
$45.00
$40.00
$45.00
$70.00
$70.00
$70.00
$70.00
$70.00
$70.00
$70.00
$70.00
$50.00
$65.00
$50.00
$65.00
$40.00
$45.00
$40.00
$45.00
844-300-HOLA telemundoarkansas.com
LITTLE ROCK | FAYETTEVILLE | FORT SMITH
MediaGroup
844-300-HOLA telemundoarkansas.com