FOR PARTNERS:
CWSW H. ERS: CURRENT PARTN
OLGA S. @ CWSW H: 18-07-2013
Wednesday, 17 July 13
1 Intro!
WHAT IS HEYRU N
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NING?
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HeyRunning China CURRENT ACTIVITIES! HeyRunning
CAMP
OCT20 8 1 G U A . L L A F
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We are building the foundations for becoming China’s first premium running solutions provider: offering fun, effective and social exercise for companies, brands, individuals and races. We have a running education driving club growth and management and a set of innovative products, both aiming to inspire new takes on running. HeyRunning leverages a strong relationship with Heyrobics sharing online resources, competence and staff.
More about us on following pages!
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Project!
THE HEYRUNNI N
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G CAMP
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See sepa r a t e invitation P D F for full bro chure!
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What is the Camp? The HeyRunning Camp is China’s first premium running camp: it’s carried out in a professional, authentic and accessible way, coaching runners of all levels. Unlike other clubs, runners pay to join. This marks a new step in running club culture, where now, people are increasingly ready to put additional resources into their health, training and racing ambitions!
Copyright: HeyRunning International 2013. All rights reserved.
Wednesday, 17 July 13
CAMP: Sample Sessions
Copyright: HeyRunning International 2013. All rights reserved.
Wednesday, 17 July 13
CAMP: Sample Sessions
Wednesday, 17 July 13
CAMP: Sample Sessions
Wednesday, 17 July 13
CAMP: Sample Sessions
Copyright: HeyRunning International 2013. All rights reserved.
Wednesday, 17 July 13
CAMP: Sample Sessions
Wednesday, 17 July 13
CAMP: Sample Sessions
Copyright: Heyrobics International 2012
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Camp Locations
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Location 1 - Chaoyang Location 2 - Olympic Location 3 - University Location 4- Sanlitun Copyright: HeyRunning International 2013. All rights reserved.
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Setup: CAMP A high-quality run club with dedicated, educated coaches for runners from beginner to experienced backgrounds all training together.
What
Provide fun, effective and highly social running coaching and events to Beijing’s growing international and Chinese running community. For all levels of ability and experience.
Why Startup
1-3* Coaches
When Aug
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Sep
Copyright: HeyRunning International 2013. All rights reserved.
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2* Oct
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Ambassador / Admin Nov
Dec
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Up to 6 Weekly sessions 1 (2, 3) Designated Space(s) 30-100 Participants/session 1 Portable Stereo
Mar 2014-
Setup: Events A mobile running concept announced shortly before it’s set to take place, where participants can discover new places and uses for running.
What
A different take on running, showing participants & followers that running can be fun, done anywhere, and carried out in a creative way by HeyRunning/China World Summit Wing Hotel.
Why Startup
1-3* Coaches
When Aug
Sep
Copyright: HeyRunning International 2013. All rights reserved.
Wednesday, 17 July 13
2* Oct
+
1 (2, 3) Monthly sessions Varying spaces (park, canal, urban) 30-100 Participants/session 1 Portable Stereo Other equipment YTBD
Ambassador / Admin Nov
Dec
Mar 2014-
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Partner Goals! CWSW H.
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Goals! (SAMPLE) PRIMARY *Increase CWSW Hotel’s exposure and branding within Beijing’s international and Chinese community *Increase number of guest sales + influence potential customers
SECONDARY *Access a new community of 100+ international and Chinese Beijing residents + company representatives *Achieve increased branding in media and promotional channels *Further promote CWSW Hotel’s facilities, experiences, promotions and services to existing and new Beijing communities, plus raise brand awareness + profile
Copyright: HeyRunning International 2013. All rights reserved.
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Packages!
FOR CWSW H. F ALL 2013
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PARTNER LEVELS! BRONZE! GOLD! PLATINUM! Copyright: HeyRunning International 2013. All rights reserved.
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EXPOSURE
BRONZE GOLD PLATINUM
HEYRUNNING CAMP TITLE PARTNER! CWSW H. brand exposure on all marketing, promotion materials, Camp tshirts and media coverage
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FREE TRAINING! Up to 30 Camp Membership cards for your employees, partners, clients, guests (normal value RMB700 per membership)
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o t d r a w r o f k Loo p i h s r e n t r a p g n i c u d intro r e h t r u f s e i t i n u t r o p op ! ! e b u o y d l u o h s **EXTRA** ! ! ! ! d e t s e inter ! !
HEYRUNNING COACH & STAFF SPONSOR! Brand exposure at 14 coaches, 6 Ambassadors
ALL HEYRUNNING CAMP SESSIONS! Brand exposure at HeyRunning Camp sessions (60 total)
ONLINE PRESENCE! CWSW H. logo @ heyrunning.com partners page plus @ all HeyRunning newsletters/weekly Camp correspondence VIP TRAINING! Invite up to 80 clients, partners, employees to 2 private CWSW H. branded HeyRunning sessions
MEDIA CONTENT! Photo & content updates for CWSW H. web and social media platforms
SESSION PRESENTATION! Opportunity to present CWSW H. latest offers, promotions and services at 2 Sunday HeyRunning Camp session (Sunday 18th August + 1 other)
RECRUITMENT! HR Personnel love us, as this is a low-cost alternative for creating a healthy activity for all staff and way to connect with more companies!
MARKETING! HeyRunning works with multiple media channels, and everything we do is designed to be picture and social media friendly! SALES! Invite your key customers and partners, and we’ll take extra good care of them!
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Above are sample packs. Exact terms decided upon in final agreement between parties. And: feel free to bring on YOUR additional ideas!
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5 Next!
YTBD’s & CONT ACT
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Questions / YTBC’s * Ambitions: 6-months, 1-year, 3-year goals for CWSW H. Further sales initiatives, Campaigns, etc. * Planning: Exposure enhancement, marketing, partnerships, timelines, social media * Extra: How can we connect CWSW H. with corporate/community related events and initiatives? Which resources do we currently have for a) coaches? b) participants? c) “running evangelist(s)”?
* Budget? * Questions, feedback, considerations Copyright: HeyRunning International 2013. All rights reserved.
Wednesday, 17 July 13
Moving on! We’re available for further discussions on how HeyRunning can provide additional value to CWSW Hotel’s current and future marketing & events activities: looking forward to create more unique experiences! Contact: English: neil.fraser@heyrobics.com/ +8618710144679 Chinese: cassie.ren@heyrobics.com / +8613581680338
Copyright: HeyRunning International 2013. All rights reserved.
Wednesday, 17 July 13
Wednesday, 17 July 13