FOR PARTNERS:
OASIS ERS: CURRENT PARTN
ANNEKE F. @ OASIS: 17-07-2013
Thursday, 18 July 13
1 Intro!
WHAT IS HEYRU N
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NING?
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HeyRunning China CURRENT ACTIVITIES! HeyRunning
CAMP
OCT20 8 1 G U A . L L A F
Thursday, 18 July 13
We are building the foundations for becoming China’s first premium running solutions provider: offering fun, effective and social exercise for companies, brands, individuals and races. We have a running education driving club growth and management and a set of innovative products, both aiming to inspire new takes on running. HeyRunning leverages a strong relationship with Heyrobics sharing online resources, competence and staff.
More about us on following pages!
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Project!
THE HEYRUNNI N
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G CAMP
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See sepa r a t e invitation P D F for full bro chure!
Thursday, 18 July 13
What is the Camp? The HeyRunning Camp is China’s first premium running camp: it’s carried out in a professional, authentic and accessible way, coaching runners of all levels. Unlike other clubs, runners pay to join. This marks a new step in running club culture, where now, people are increasingly ready to put additional resources into their health, training and racing ambitions!
Copyright: HeyRunning International 2013. All rights reserved.
Thursday, 18 July 13
CAMP: Sample Sessions
Copyright: HeyRunning International 2013. All rights reserved.
Thursday, 18 July 13
CAMP: Sample Sessions
Thursday, 18 July 13
CAMP: Sample Sessions
Thursday, 18 July 13
CAMP: Sample Sessions
Copyright: HeyRunning International 2013. All rights reserved.
Thursday, 18 July 13
CAMP: Sample Sessions
Thursday, 18 July 13
CAMP: Sample Sessions
Copyright: Heyrobics International 2012
Thursday, 18 July 13
Camp Locations
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Location 1 - Chaoyang Location 2 - Olympic Location 3 - University Location 4- Sanlitun Copyright: HeyRunning International 2013. All rights reserved.
Thursday, 18 July 13
Setup: CAMP A high-quality run club with dedicated, educated coaches for runners from beginner to experienced backgrounds all training together.
What
Provide fun, effective and highly social running coaching and events to Beijing’s growing international and Chinese running community. For all levels of ability and experience.
Why Startup
1-3* Coaches
When Aug
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Sep
Copyright: HeyRunning International 2013. All rights reserved.
Thursday, 18 July 13
2* Oct
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+
Ambassador / Admin Nov
Dec
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Up to 6 Weekly sessions 1 (2, 3) Designated Space(s) 30-100 Participants/session 1 Portable Stereo
Mar 2014-
Setup: Events A mobile running concept announced shortly before it’s set to take place, where participants can discover new places and uses for running.
What
A different take on running, showing participants & followers that running can be fun, done anywhere, and carried out in a creative way by HeyRunning/OASIS.
Why Startup
1-3* Coaches
When Aug
Sep
Copyright: HeyRunning International 2013. All rights reserved.
Thursday, 18 July 13
2* Oct
+
1 (2, 3) Monthly sessions Varying spaces (park, canal, urban) 30-100 Participants/session 1 Portable Stereo Other equipment YTBD
Ambassador / Admin Nov
Dec
Mar 2014-
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Partner Goals! OASIS
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Goals! (SAMPLE) PRIMARY *Increase OASIS’ exposure within Beijing’s international and Chinese community *Increase number of product sales + influence potential customers
SECONDARY *Increase awareness of day-to-day health issues *Achieve increased branding in media and promotional channels *Further promote OASIS’ state-of-the-art facilities, experience and services in existing and new Beijing communities, plus raise brand awareness + profile
Copyright: HeyRunning International 2013. All rights reserved.
Thursday, 18 July 13
Packages!
FOR OASIS FAL L2
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013 CAMP
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PARTNER LEVELS! BRONZE! GOLD! PLATINUM! Copyright: HeyRunning International 2013. All rights reserved.
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EXPOSURE HEYRUNNING CAMP TITLE PARTNER! OASIS brand exposure on all marketing, promotion materials, Camp t-shirts and media coverage FREE TRAINING & ENGAGEMENT OPPS! Up to 30 Camp Membership cards for your employees, partners,`clients (normal value RMB700 per membership)
VALUE COMMENT 10.000
Online materials, Posters, Flyers, Camp Membership Cards, PDF, Media print
21.000
Up to 30 Camp Membership Cards entitling the user access to up to 6 HeyRunning sessions per week (incl. 1 Heyrobics session) and full 10-week Half & Full Marathon Training Programs
HEYRUNNING COACH & STAFF SPONSOR! Brand exposure at 14 coaches, 6 Ambassadors
3.000
Coach & Ambassador t-shirts + training gears
ALL HEYRUNNING CAMP SESSIONS! Brand exposure at HeyRunning Camp sessions (60 total)
3.000
Garments, posters, stereo, materials, stickers
ONLINE PRESENCE! OASIS logo @ heyrunning.com partners page plus @ all HeyRunning newsletters/weekly Camp correspondence
5.000
HeyRunning Camp Page. Dedicated page (Title Partner only), sponsored messages (1/month across up to 4 platforms)
VIP TRAINING! Invite up to 80 clients, partners, employees to 2 private OASIS branded HeyRunning sessions
5.000
Opportunity to invite up to 80 clients, employees, partners to an OASIS brandied HeyRunning session (RMB2.500 per session)
MEDIA CONTENT! Photo & content updates for OASIS web and social media platforms
1.500
Weekly photos taken from HeyRunning Camp sessions + social media content (RMB150 per weekend session)
4.000
Present OASIS benefits, membership deals, discounts, services and distribute marketing materials at up to 2 Sunday HeyRunning Camp sessions (RMB2.000 per presentation)
SESSION PRESENTATION! Opportunity to present OASIS’ latest offers, promotions and services at 2 Sunday HeyRunning Camp session (Sunday 18th August) & TBD)
Thursday, 18 July 13
EXPOSURE
BRONZE GOLD PLATINUM
HEYRUNNING CAMP TITLE PARTNER! OASIS brand exposure on all marketing, promotion materials, Camp tshirts and media coverage
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FREE TRAINING! Up to 30 Camp Membership cards for your employees, partners, clients (normal value RMB700 per membership) HEYRUNNING COACH & STAFF SPONSOR! Brand exposure at 14 coaches, 6 Ambassadors ALL HEYRUNNING CAMP SESSIONS! Brand exposure at HeyRunning Camp sessions (60 total) ONLINE PRESENCE! Dedicated page at heyrunning.com/partners. Sponsored messages 1per month across up to 4 platforms) VIP TRAINING! Invite up to 80 clients, partners, employees to 2 private OASIS branded HeyRunning sessions MEDIA CONTENT! Photo & content updates for OASIS web and social media platforms SESSION PRESENTATION! Opportunity to present OASIS’ latest offers, promotions and services at 2 Sunday HeyRunning Camp session (Sunday 18th August)
**EXTRA** RECRUITMENT! HR Personnel love us, as this is a low-cost alternative for creating a healthy activity for all staff and way to connect with more companies! MARKETING! HeyRunning works with multiple media channels, and everything we do is designed to be picture and social media friendly! SALES! Invite your key customers and partners, and we’ll take extra good care of them!
Above are sample packs. Exact terms decided upon in final agreement between parties. And: feel free to bring on YOUR additional ideas!
Thursday, 18 July 13
EXPOSURE
BRONZE GOLD PLATINUM
HEYRUNNING CAMP TITLE PARTNER! OASIS brand exposure on all marketing, promotion materials, Camp tshirts and media coverage
!
FREE TRAINING! Up to 30 Camp Membership cards for your employees, partners, clients (normal value RMB700 per membership) HEYRUNNING COACH & STAFF SPONSOR! Brand exposure at 14 coaches, 6 Ambassadors ALL HEYRUNNING CAMP SESSIONS! Brand exposure at HeyRunning Camp sessions (60 total) ONLINE PRESENCE! OASIS logo @ heyrunning.com partners page plus @ all HeyRunning newsletters/weekly Camp correspondence
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EXCLUSIVE!to
! ! 0 0 0 . 5 1 : S I S A ! ! O Value: 46.750 ! ! ! E to ! EXCLUSIV ! 0 0 0 . 0 2 : S I OAS ! Value: 52.500 EXCLUSIVE to ! ! 0 0 0 . 0 :1
VIP TRAINING! Invite up to 80 clients, partners, employees to 2 private OASIS branded HeyRunning sessions MEDIA CONTENT! Photo & content updates for OASIS web and social media platforms
OASIS
SESSION PRESENTATION! Opportunity to present OASIS’ latest offers, promotions and services at 2 Sunday HeyRunning Camp session (Sunday 18th August)
Value: 20.500
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**EXTRA** RECRUITMENT! HR Personnel love us, as this is a low-cost alternative for creating a healthy activity for all staff and way to connect with more companies! MARKETING! HeyRunning works with multiple media channels, and everything we do is designed to be picture and social media friendly! SALES! Invite your key customers and partners, and we’ll take extra good care of them!
Above are sample packs. Exact terms decided upon in final agreement between parties. And: feel free to bring on YOUR additional ideas!
Thursday, 18 July 13
5 Next!
YTBD’s & CONT ACT
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Questions / YTBD’s * Ambitions: 6-months, 1-year, 3-year goals for OASIS. Further sales initiatives, Campaigns, etc. * Planning: Exposure enhancement, marketing, partnerships, timelines, social media * Extra: How can we connect OASIS with health related events and initiatives? Which resources do we currently have for a) coaches? b) participants? c) “running evangelist(s)”?
* Budget? * Questions, feedback, considerations Copyright: HeyRunning International 2013. All rights reserved.
Thursday, 18 July 13
Moving on! We’re available for further discussions on how HeyRunning can provide additional value to OASIS’ current and future marketing & events activities: looking forward to create more unique experiences! Contact: English: neil.fraser@heyrobics.com/ +8618710144679 Chinese: cassie.ren@heyrobics.com / +8613581680338
Copyright: HeyRunning International 2013. All rights reserved.
Thursday, 18 July 13
Thursday, 18 July 13