Vision Magazine #18

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Hispanic Chamber of Commerce of Metro Orlando

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Hispanic Chamber of Commerce of Metro Orlando


Putting patients first is more than our promise, it’s our passion. Everything we do starts with you.

Putting patients first isn’t simply an idea at Orlando Health. It’s a commitment made by each of our team members, and kept by our network of healthcare providers. Our integrated network includes more than 80 primary care and specialty locations, which are aligned with our eight hospitals, including a children’s hospital, a women’s and babies’ hospital, and cancer center. Each working together to put every patient first.

Hispanic Chamber of Commerce of Metro Orlando

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HCCMO Staff

2014/15 Board Members Executive Board

Diana Bolivar President

Giorgina Pinedo-Rolón

Peter A. Hilera

José Nido

Janet E. Martinez. Esq

Lourdes M. Mola

Karla Muñiz

Chair Gio Communications, Inc.

Marilen Marnett Vice President Christine Peña Events Coordinator Ana Bello Director of Marketing & Business Development Ian Suárez Graphic Design & Social Media Coordinator Elda Rivera Marketing & Sales Coordinator Jerry Alicea Business Development Specialist Nelson Camargo Business Development Specialist Ovelyn Beaudoin Membership Services Specialist Yuitxa Ramírez Veintidós Office Coordinator Luisa Garcia Administrative Assistant Sebastian Sanchez Project Specialist Bobby Blake Graphic Design Intern Diego Rodriguez Graphic Design Intern Gabriela Benitez Intern

Vice-Chair Wyndham Worldwide Corp. Vice-Chair Elect Walt Disney Parks and Resorts

Legal Advisor ShuffieldLowman Secretary Florida Hospital

Board of Directors José Cerda

Juan C. Lopez-Campillo, Esq.

Orlando Alancastro

Evelyn Martínez

Modesto Alcala

Christina Pinto

Héctor Bauzá

Keith J. Raymond

Dick J. Batchelor

David Ruíz

Ex-Officio State Farm Insurance Director OUC: The Reliable One Director Universal Orlando Director Bauzá and Associates Director Dick Batchelor Management Group, Inc.

Kari Conley

Director Orlando Health

José G. Costa Director Terracon

HCCMO Trustees

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Treasurer Vestal & Wiler, CPAs

Hispanic Chamber of Commerce of Metro Orlando

Director Jackson Lewis P.C. Director EM Promotions

HBIF Representative MPC Wealth Management Director Popular Community Bank Director UPS

Irma E. Stenman

EDC Representative Metro Orlando EDC


Editor’s Note... Editorial Team Carlos Carbonell Editor-in-Chief Echo Interaction Group Ian Suárez Art Director Shélika Báez Assistant Editor Univision TV/ Salsa 98.1FM/ UniMas TV Ana Bello HCCMO George Fournier Freelance Writer Millo Aldea millote.com Peter Hilera Vestal & Wiler, CPAs Jorge Estevez WFTV - Channel 9 Tony Lagos Contributor Daniel Kuykendall Photographer Jose Diaz Telemundo Bobby Blake Graphic Designer Annette Lilly DNA Media Partners Vincent Giannoni GGM & Associates Euribiades Cerrud II Calandrino Law Firm Diego Puig McGee & Powers, P.A.

While I’ve been an active member of metro Orlando’s business community for many years, I joined the Hispanic Chamber of Commerce of Metro Orlando (HCCMO) just a few years ago. It was a watershed moment for me. My entrepreneurial endeavor was celebrating its second anniversary, and I was hyper-focused on growing and running an app development company with limited engagement in the Latino business scene. However, that HCCMO membership reignited my hopes and aspirations for the local Hispanic community. Last year, I was honored to receive the Don Quijote Award for Small Business of the Year — Under 5 years. It remains one of the biggest honors and proudest moments of my life. Perhaps this quarter’s issue of Visión, which marks my first effort as editor-in-chief of the magazine, will be a close second. I have a passion for everything Orlando, and I’m a big fan of the technology industry — our second-largest trade in the region. The tech industry is featured prominently in this issue, as it will be in upcoming editions. Be sure to check out our feature on Angela Salva, a Latina making waves in the medical technology field. This issue also explores a collection of important happenings in the business community that are constantly shaping and reshaping Central Florida’s entrepreneurial landscape, from the Port Canaveral expansion to how Hispanics employees are making an impact at Sea World. Orlando Mayor Buddy Dyer also contributed an update of what’s to come to the City Beautiful. You will see more facts and comprehensive graphics that serve to illustrate and deliver additional content to our already informative articles. Also, our new feature, Let’s Face the Facts, is an interesting way to convey aspects of business important to our community. Also new in this issue: Visión’s former Editor-in-Chief Maritza Martínez debuts Advocacy Corner, a look at what the HCCMO is doing to promote political engagement. We are in the process of reinventing Visión’s digital footprint to expand our reach. Expect to see more unique content and online videos which will bring another layer of content to Visión’s print version. Because social media plays such an important role on personal and entrepreneurial levels, we will be expanding our Facebook and Google+ presence as well as launching a new blog. Facebook: facebook.com/HCCMOVisionMagazine Google+: plus.google.com/vision Blog: Vision-Magazine.com Aside from submitting ideas and testimonials on how the HCCMO has helped you, send us your thoughts on who we should consider for our 25 Influential Hispanics Issue at the start of 2015. Our community is made of stars. Some shine like beacons on their own, while others are mere glimmers, quietly fueling their own amazing talent. We want to know all their stories.

CARLOS CARBONELL Editor-in-Chief Echo Interaction Group Carlos@justecho.com @carloscarbonell

Hispanic Chamber of Commerce of Metro Orlando

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the Visión 8

14

A Diverse World

13

Technology Toolbox

18

Advocacy Corner

19

City of Orlando

21

Port Canaveral

24

Sales Personality Rush

24

Member Testimonial

26

Taxes

30

The Main Street Gardener

30

HCCMO Update

32

Gallery

34

Let’s Face the Facts

All About SIMETRI President and CEO, Angela Salva, offers a compelling view at the future of medical training, education and research happening in our own backyard. Take a peek at the fascinating world of medical simulation models saving lives and changing the face of medicine.

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Hispanic Chamber of Commerce of Metro Orlando


Online or on campus, find the professional in you. Use this logo for sizes for 3” to 5” long.

Since 1971, Barry University’s PACE School of Professional And Career Education has taught, trained and transformed the lives of many busy hardworking people like you. Online or at one of our Orlando locations, Barry’s working industry professionals are ready to help find the professional in you.

PACE Professional And Career Education. Transforming potential into professional

barry.edu/hispanic

Hispanic Chamber of Commerce of Metro Orlando

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Hispanic Chamber of Commerce of Metro Orlando


FEATURE STORY

Team Members Reflect Community Diversity SeaWorld Parks & Resorts SeaWorld Parks & Resorts Orlando welcomes millions of guests from around the world inspiring them through the power of entertainment to celebrate, connect with and care for the natural world we all share. As one of the destination’s leading tourism attractions, SeaWorld Parks & Resorts Orlando, comprised of SeaWorld®, Discovery Cove® and Aquatica, SeaWorld’s Waterpark™, is proud to be a trustee of the Hispanic Chamber of Commerce of Metro Orlando and is dedicated to supporting the Hispanic community through its park experiences, diverse employees and on-going community outreach. Recognizing the importance of the Hispanic community, SeaWorld Orlando is the only theme park in the area to celebrate the Latin culture with an annual festival and concert series, Viva la Música. Now in its 15th year, Viva la Música embraces the food, fun and sights of the culture. Orlando’s can’t miss Latin food and concert festival is taking place this year Saturdays April 26 through May 17 and is included with park admission.

Many people may not know that Viva la Música’s delicious menu is created by SeaWorld Orlando’s very own Executive Chef and Director of Culinary Operations Héctor Colón. Native to Puerto Rico, Chef Héctor’s passion for his culture is undeniably represented through the event’s amazing food. Viva la Música is close to his heart since he’s able to add his own flair to the traditional Latin favorites he grew up enjoying such as arroz con gandules, arroz con pollo, habichuelas rojas y maduros, churrasco, ceviche, alcapurrias and bacalaítos. Chef Héctor is the executive chef and director of culinary operations for SeaWorld Orlando, Discovery Cove and Aquatica and oversees all aspects of kitchen operation and menu development for all three Orlando parks year around. Hector has been with SeaWorld Orlando for nearly four years now but has over 25 years of culinary experience in all.

Hispanic Chamber of Commerce of Metro Orlando

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FEATURE STORY

Above: Viva la Música, SeaWorld Orlando’s annual Latin culture festival and concert series Below: Pedro Ramos, Animal Care Supervisor

SeaWorld Orlando’s Viva la Música is a way for guests to come together and celebrate the Latin culture and also experience everything else that SeaWorld Orlando has to offer while hearing incredible stories of animal rescue and rehabilitation. A 23-year veteran of SeaWorld Orlando and Puerto Rico native, Pedro RamosNavarrete, animal care supervisor, is a member of SeaWorld’s Animal Rescue Team and has been a part of hundreds of manatee and dolphin rescues and returns. The Animal Rescue Team is on call 24 hours a day, 365 days a year and has aided in saving more than 23,000 orphaned, abandoned, ill or injured animals, including dolphins and whales.

Pedro has dedicated his life to the care for animals and has worked with all marine mammal species at the park including dolphins, polar bears, beluga whales, and walruses. He shares his knowledge of animals not only with park guests but also appears frequently on U n i v i s i o n ’s national morning program Despierta America with animal ambassadors. He educates the program’s millions of Latino viewers about a wide variety of animals and enlightens them about how conservation starts at home.

Pedro educates the program’s millions of Latino viewers about a wide variety of animals

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Hispanic Chamber of Commerce of Metro Orlando

Pedro also works closely with Mari Mendez, communications associate manager, who is


FEATURE STORY

Far Left: Visitors at the Viva la Música festival Left: Executive Chef and Director of Culinary Operations Héctor Colón Above: Gabriel Martinez, senior manager for SeaWorld Parks & Entertainment’s International Sales and Marketing

behind the scenes managing the company’s local Hispanic and Latin American communication efforts. In her role, she manages the relationships with the local Hispanic and Latin American media to ensure they receive the latest park news to share within their community. She also serves as the marketing project manager for Ihu’s Breakaway Falls – the tallest, steepest and only multi-drop tower slide of its kind in Orlando and the entire southern United States opening at Aquatica Orlando May 9. Although Mari was born in Orlando, her mother is Cuban and her father is Venezuelan. Quite the mix! She grew up surrounded by the Latin culture and enjoys that her role affords her the opportunity to work closely with the Hispanic community. She joined the SeaWorld Parks & Resorts Orlando team as a communications intern while attending the University of Central of Florida in 2006 and grew into her current position as associate manager. She holds a Bachelor of Arts in Advertising and Public Relations. Mari also represents SeaWorld as a member of the Hispanic Chamber of Commerce of Metro Orlando. SeaWorld Parks & Resorts Orlando is honored to welcome millions of guests a year from around the world, many traveling from Latin American countries. Lisha Duarte, corporate senior director, and Gabriel Martinez, senior manager for SeaWorld Parks & Entertainment’s International Sales and

Marketing are a key part in bringing tourism into Orlando.

more than 50 receptive accounts based on the East Coast.

Lisha Duarte leads the company’s efforts in travel industry sales and marketing, providing leadership to the global team, including teams in Latin America and Brazil. She joined the SeaWorld family 28 years ago in 1985, where she began her career in Miami, Fla. as a Field Sales Representative for SeaWorld Orlando. Shortly after, her sales territory expanded to include Latin America and the Caribbean, where she was responsible for implementing all sales and marketing initiatives within the region. In 2000, Lisha relocated to SeaWorld’s global offices in Orlando, Fla., to assume a greater role growing international visitation for all SeaWorld Parks & Entertainment parks. Since then, she oversees the SEA marketing teams in the UK, Continental Europe, Latin America, China and Canada markets.

In addition to being a member of the Hispanic Chamber of Commerce of Metro Orlando, he also represents SeaWorld before trade organizations, such as the Receptive Services Association of America, where he serves as an Advisory Board Member to the Board of Directors. Gabriel is originally from Venezuela and came to the United States to attend school. Gabriel holds a bachelor’s degree in entertainment business from Full Sail University and a master’s degree in business administration from Rollins College, both located in Winter Park, Florida.

She is an active member of the Hispanic Chamber of Commerce of Metro Orlando, Visit Orlando Global Committee, the USTA Pow Wow Planning Committee, and is active in other travel industry trade associations. Lisha is native to Puerto Rico and speaks three languages fluently: English, Spanish and Portuguese. Gabriel Martinez works directly with Lisha and is part of her team representing 11 parks under SeaWorld Parks & Entertainment, including the three Orlando parks. Since joining the SeaWorld team in 2012, his primary objective is to increase global tourism into the destination with a large concentration on tourism from Latin America. He manages

SeaWorld’s diverse Team Members represent the uniqueness of the Latin culture and epitomize what it stands for. Héctor Colón, Pedro Ramos-Navarrete, Mari Mendez, Lisha Duarte and Gabriel Martinez all call Orlando home and exemplify the core values behind SeaWorld and its diversity initiatives, and go above and beyond daily to provide exceptional service to all guests who come through the front gates. SeaWorld Parks & Resort Orlando looks forward to continuing to make waves within the Hispanic Community. To learn more about its parks and experiences, visit SeaWorldOrlando.

MARI MENDEZ

Associate Manager Sea World Parks & Resorts

@seaworld

Hispanic Chamber of Commerce of Metro Orlando

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MEET: LUIS BELTRAN FACILITIES MAINTENANCE TECHNICIAN

“THANKS TO MY TRAINING AT OUC, I WENT FROM READING METERS TO SERVICING TECHNOLOGY OF THE FUTURE.

When OUC decided to convert to digital meter technology, then-meter reader Luis saw an opportunity to exchange his meter reading route for a new career path at OUC. By helping to maintain the Gold Leadership in Energy and Environmental Design (LEED)–certified headquarters in downtown Orlando, Luis and OUC provide the best, greenest service and value for our customers and our community. Learn more at www.ouc.com. 12 | VISIÓN

Hispanic Chamber of Commerce of Metro Orlando


TECHNOLOGY TOOLBOX

PROJECT MANAGEMENT Online Tools To Make Your Life Easier

Managing multiple projects with multiple people is a time consuming job. If you’re organized and have ways to easily communicate with project participants the job can be less stressful, more efficient and hopefully more profitable. Finding the right tools to accomplish this might take a little trial and error, but hopefully this list can give you jump on where to start and what to look for. Most of the tools suggested here are web-based and work on both PC and Mac computers and don’t require you to install any software to use. They are SaaS (Software as a Service) tools that allow you to use them with little to no set up or custom software installation. This is ideal for small to mid sized companies, especially ones without an IT department to manage or maintain custom software.

PROJECT MANAGEMENT & TEAM COLLABORATION Some of the most important features for good collaborative project management tools are organized communication, file sharing and task management. When you have all these features in one system, it makes it easier to get a project to the finish line.

Communication is key for getting a project done while working with other people. Whether its only one other person or several different teams of people, having a centralized area where everyone can discuss and communicate in an organized manner will help keep a project pressing forward. File sharing is the ability to upload files where everyone that should have access to it is able to download and review. Some examples of file sharing would include a photo for a project that your team needs to weigh in on or a text document that needs comments and markup. Task management is ideal with larger projects so that to do items don’t fall through the cracks and work can be delegated and tracked. A good tool will allow you to organize tasks into groups, assign the work to another team members and have the ability to set a due date.

Using these tools regularly will create a repository of all the conversations, tasks and files associated with a project. It will make it easy for new people joining the project late to get quickly up to speed.

· Basecamp (Monthly fees) · Wrike (Monthly fees) · Asana (Free up to 15 users) · Skylight (Monthly fees) · Trello (Basic is free) CONFERENCE CALLS AND VIDEO

Technology allows us to better collaborate remotely with people and teams. These tools are useful if you have staff working from home, clients in another state or just happen to have team members spread across the globe.

· Skype (Free) · Google Hangouts (Free) · Go To Meeting (Monthly Fees) · Join.me (Monthly Fees)

below make it easy to share documents over the web in a secure manner. They also have the option to store your file publicly if you need to share with people outside your team.

· Dropbox (Free up to 2 GB) · Google Drive (Google Apps for business) · Copy (Free up to 15 GB) · Box (Free up to 50 GB) TIME TRACKING

Time tracking is important for any sized business for measuring efficiency and productivity. This affects the bottom line and the profitability for your company. Some of the project management tools listed do include time tracking built in, but depending on the needs of your business, they may not be robust enough for reports and statistics.

· Timely (Free for 1 user) · Harvest (Monthly fees) · TSheets (Monthly fees)

FILE SHARING

Almost every email service out there has limitations on file sizes that you can attach and send. This makes it difficult to collaborate and get feedback on large files, especially when you are working with media assets like video and large scale graphics. The tools

AMY JANTZER

SVP Echo Interaction Group

@amyjantzer

Hispanic Chamber of Commerce of Metro Orlando

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“I learned the value of hard work and tenacity from the example of my parents, my purpose was always to meet or exceed my parents’ expectations.”

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Hispanic Chamber of Commerce of Metro Orlando


FEATURE STORY There is a design and development facility located in Winter Park, Florida where custom body parts are made to order. The facility is housed in an unassuming section of a somewhat ordinary-looking commercial building. Inside however, visitors encounter enthusiastic craftspeople who gladly show off their creations -- arms and legs, heads and chests, even entire bodies, all carefully displayed on tables and shelves. Welcome to the world of SIMETRI.

SIMETRI ART, TECHNOLOGY AND FAMILY COMBINE AT

Our guide to this world of meticulously designed, anatomical models for medical training is SIMETRI’s President and CEO Angela Salva. First-time visitors may be tempted to imagine a dark, sterile place monitored by people in drab lab coats. However, in no time at all Angela dispels that false image. Her story and the story of SIMETRI offer a fascinating look at how one woman built a business by following her values and understanding what her business could be.

Identifying a Need and Adding Value

Citing impressive statistics of employment and economic impact, the Metro Orlando Economic Development Commission identifies our area as the nation’s epicenter for modeling, simulation and training. It is an environment in which Angela and her womanand minority-owned, small business feel right at home. From its beginning in 2009, SIMETRI has created an impressive reputation for quality in Central Florida’s dynamic simulation business. The company has grown by identifying targeted market opportunities while also contributing to the development of the overall environment for simulation technology. In line with that dual approach, Angela became the current Chairman of the Board for the National Center for Simulation (NCS). The NCS is an organization that brings together government, academic and industry members, all of whom are committed to the development and advancement of simulation and related technologies. One of Angela’s chief goals as chairman is to assist in diversifying our Central Florida economy, while also maximizing the potential for technology as an engine for high-paying jobs and economic opportunity.

A Mission to Save Lives and Preserve Health

SIMETRI is a company that designs and builds anatomical models used for medical education and training. It has also created realistic simulations of battlefield wounds and injuries for use by the U.S. Army and its combat medics. The company‘s work was

recognized In 2012 and 2013 when it was selected as a “Top Simulation and Training Company” by Military Training Technology magazine. SIMETRI’s effort to support realistic medical training is well summarized by its slogan: “Bringing art and technology together for immersive medical training.” Angela is SIMETRI’s non-stop power source who deftly brings art and technology together to create remarkably life-like models. She has surrounded herself with a highly motivated team of experts whom she calls her family. Together they work in a close-knit environment where creativity and problem-solving are essential assets. The team unites behind an important mission. They want to save lives and preserve health.

Exceeding Expectations

We asked Angela how a young girl who came from Colombia with her parents at the age of five became the president of a company that designs highly sophisticated training devices for some very demanding customers. She described the daunting challenges that her parents faced when arriving in the United States bringing with them only limited English skills. “My parents are the two greatest people I know,” says Angela. They worked multiple jobs to provide for their family. Angela and her two brothers worked alongside their parents performing custodial jobs. Angel’s father also found work as a teacher of GED courses in spite of his limited English. With the support of their parents all three children successfully graduated college, with two of them earning advanced degrees. “I learned the value of hard work and tenacity from the example of my parents,” says Angela. She also recognized that women sometimes must work twice as hard to achieve their goals and establish themselves in business. During her early years and today as a successful entrepreneur, Angels says, “My purpose was always to meet or exceed my parents’ expectations.”

Hispanic Chamber of Commerce of Metro Orlando

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La dedicación y el esfuerzo también se celebran

El éxito de una gran comunidad es el resultado de la dedicación y el esfuerzo de los negocios que la constituyen. Todos compartiendo un mismo objetivo, mejorar la vida de las personas que la habitan. La Cámara de Comercio Hispana de Metro Orlando, gracias por representar el corazón y el alma de una verdadera comunidad.

wellsfargo.com © 2014 Wells Fargo Bank, N.A. Todos los derechos reservados. Miembro FDIC. (1172920_11134) 16 | VISIÓN Hispanic Chamber of Commerce of Metro Orlando


The Path to SIMETRI

Angela began her career after graduating with a degree in Mathematics and Computer Science. She later added a Masters Degree in Computer Engineering from the University of Central Florida. After serving as a project manager and manager of business development for Indra Systems Inc., a foreign-owned company, she became its Vice President and Chief Operating Officer in 2004. During her time at Indra Systems she nearly tripled the company’s annual revenues that came from the development and delivery of military training programs. Ultimately, Angela recognized that her interests and talents would be better suited to running a company which she owned. In that way, she could apply all she had learned from her family, education and work experiences. “My mother brainwashed me about having family as a foundational asset and value,” says Angela. She also says, “I like putting people together and making things happen.” SIMETRI became the vehicle for realizing her goals and living out her values.

Compassion and Empathy

Waymon Armstrong is the President of Engineering & Computer Simulations, a firm that employs technology to deliver education and training for a variety of government and commercial clients. Recognizing Angela as a “results-oriented person with a can-do

attitude,” Waymon and his firm contracted and partnered with her and SIMETRI on a number of important medical training projects. Waymon says that rather than being cold or impersonal, there is a considerable amount of “compassion and empathy” that goes into the development of technology-supported medical training. It is an area where he says Angela feels right at home and has made a personal commitment. Based on his experience of working with Angela since 2009, Waymon describes her as a person “who is a parent, a leader, an entrepreneur, and someone who doesn’t have to get all the credit.” “There is a genuine humility about her,” he says.

The SIMETRI Family

At SIMETRI art, technology and a sense of family combine to create realistic, resultsoriented medical training. That combination is reflected in the makeup of Angela’s team. Her director of special effects is a 30-year veteran with numerous film and television credits who also served as the art director for Ripley Entertainment, Inc. Her medical research engineer has served as a fire fighter and paramedic with the Winter Park Fire-Rescue Department since 2002. Angela is also joined by a former colleague from Indra Systems who now serves as a SIMETRI project manager.

Another important member of the SIMETRI family is Angela’s brother Antonio whose face, chest and arms serve as the model for many of the company’s interactive anatomical models. In addition to his degree in Biology and his ideal physical proportions, Antonio has the kind of patient personality that enables him to remain motionless as molding compound is applied to his features.

fect Symmetry

We asked Angela how she would summarize the elements that make her and her company successful. She says the qualities of tenacity and humility are essential. So also is a reputation for on-time delivery of what is promised. Just as important, however, is having real passion. For Angela, it is a passion that comes from an authentic understanding of personal and corporate goals and from an unflagging commitment to achieving those goals. Most importantly, Angela says success lies in finding fulfillment in work, while also establishing a proper balance between work and family. At SIMETRI, there is a real symmetry between the mission of supporting medical simulation and the best approach for achieving that mission.

GEORGE FOURNIER

Freelance Writer

Hispanic Chamber of Commerce of Metro Orlando

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ADVOCACY CORNER

Civic Advocacy Series

As the leading Hispanic organization in Central Florida for the past 20 years, the Hispanic Chamber of Commerce of Metro Orlando (HCCMO) has been the leader in stimulating business-to-business, and business-to-consumer interactions aimed at capitalizing on our emerging community’s buying power and cultural influence. However, our Hispanic community’s impact on the mainstream culture exceeds the consumption of goods and services. It is an upward trend that has the potential to define the future of our country including exerting significant influence over political outcomes. According to an article published on the Huffington Post in September of 2013 titled Hispanic Population Facts: a Look at Latinos by the Numbers, Hispanics make up 17%, or 53 million people, of the U.S. population. The article estimates that by 2060 Hispanics will make up 31% or 128.8 million of the US population. According to the Metro Orlando EDC, Orange County’s Hispanic population accounts for 28.2% of the total population, Osceola County’s accounts for 47.2%, and Seminole County’s accounts for 18.3%. In addition, the Metro Orlando EDC estimates that by 2018 these percentages will increase to 31% in Orange County, 51.5% in Osceola and 20.2% in Seminole. This national and local upward trend has the potential to define the future of our country—economically, culturally and politically. In the same Huffington Post article, it was noted that in 2010 Hispanic voters made up 7% of the voters and in 2012 Hispanic voters made up 8.4%. Furthermore, according to the 2012 PEW Hispanic Center’s report on Aging, Naturalization and Immigration report for the next two decades 50,000 Hispanics will turn 18 years of age every month becoming eligible voters. This fact ensures that Hispanics’ share of the electorate will increase dramatically over the next 20 years. Will we as a community take advantage of this? Or will political indifference continue to limit our community’s impact on our country?

In the interest of promoting engagement, collaboration and participation in the political process and cementing political participation as part of our culture, the Hispanic Chamber is very excited to introduce yet another valuable benefit to our membership. This year, the chamber will elevate its involvement in the local political conversation via its Government Affairs Committee (GAC), and you will be kept abreast of our progress via the ADVOCACY CORNER column. The mission of the GAC is to monitor, educate, and from time to time, advocate for business-centric issues that affect the business climate in Central Florida. The GAC is committed to nonpartisanship, so while the committee may endorse some issues, it will not endorse candidates. Furthermore, as a way to promote dialogue, information and engagement, GAC will host a Civic Advocacy Series. This speaker series will serve as a platform for intimate conversations with our elected officials, providing an opportunity for robust Q&A, in-depth discussions on topics relevant to the chamber and the overall economic climate of Central Florida. Prior to going to print, Florida’s Senate president-designate, Andy Gardiner served as the inaugural speaker for the 2014 Civic Advocacy Series. Their calendars permitting, we look forward to hosting Senator Darren Soto, Representative Joe Saunders, local commissioners and other elected oficials. For additional information on the Government Affairs Committee, please reach out to our Chamber President, Diana Bolivar, DBolivar@ hispanicchamber.net, or myself, Maritza.Martinez@ucf.edu.

MARITZA MARTINEZ

Associate Vice President Community Relations UCF

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Hispanic Chamber of Commerce of Metro Orlando


UPDATE FROM CITY HALL

February 26, 2014 marked my 11 th anniversary serving as Mayor of the City of Orlando. Surpassing this milestone has allowed me to reflect on the many successes our community has experienced in the past 11 years and it also makes me extremely excited for the year ahead in Orlando. Since I took office in 2003, our community has worked relentlessly to create and advance a shared vision for the future of Orlando. We have diversified our economy and created careers for our residents in industries like life sciences, digital media and modeling, simulation & training. Medical City at Lake Nona has been transformed from a cow pasture into what is expected to be the fastest growing area of our City in the next ten years. Our neighborhood commercial corridors are thriving due in large part to the City of Orlando’s Main Street Program. We have augmented our tree canopy and increased park and gathering space. Orlando is now home to the world’s most technologically-advanced arena in the nation, the Amway Center. And, Downtown Orlando, our region’s hub for finance, culture, entertainment, government and commerce has seen one of the most remarkable resurgences of any city in the nation. How has our community accomplished so much in such a short period of time? The answer is simple. Partnership has been our

strategic advantage and the foundation of every success we’ve experienced. Our region’s government, business, civic and community leaders – along with our residents – have created and advanced a shared vision for our City. While much has been accomplished in the past decade, this year in Orlando, a number of transformative projects will reach completion. SunRail, our new commuter rail line will begin operations May 1. The Dr. Phillips Center for the Performing Arts and reconstructed Orlando Citrus Bowl Stadium will host grand openings this fall. There is no denying Orlando has an exciting year ahead! But, there is still more work to be done as we look to Orlando’s future. And, our community will play a key role in determining what’s next for Orlando. I am convening a new Downtown Orlando task force, known as Project DTO. The members of Project DTO will participate in a visioning and marketing planning process to craft a road map for the continued growth of Downtown Orlando. This task force is unique and important because it allows people who are passionate about Downtown to have the opportunity to shape its future. Recognizing the value Hispanic leaders have on our community, I have extended

an invitation to a number of Hispanic Downtown Orlando stakeholders to participate in Project DTO. I am pleased to announce several of those have accepted the invitation to serve, including: • Carlos Barrios, Baker Barrios Architects • Carlos Carbonell, Echo Interaction Group • Christina Pinto, MPC Financial Planning • Gaby Ortigoni, OUC • Julio Rocha, Rocha Financial Group LLC • Maritza Martinez, UCF • Maylen Dominguez, Full Sail University • John Martinez, PNC Bank The health and vitality of Downtown Orlando impacts the fate of our whole region. For Central Florida to realize its full potential and to compete and thrive in the new economy, Downtown Orlando has to remain the heart of our region. Collaboration among our region’s residents, government, business and civic leaders has helped frame the last 11 years and I look forward to strong partnerships to continue shaping the future of our City.

HON. BUDDY DYER Mayor City of Orlando

@citybeautiful

Hispanic Chamber of Commerce of Metro Orlando

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Hispanic Chamber of Commerce of Metro Orlando


COVER STORY

THE ECONOMIC VISION FOR

PORT CANAVERAL

New things are happening at Port Canaveral that involve more than just taking a cruise. These days, Port Canaveral is becoming one of Central Florida’s fastest growing economic drivers. With proposed new construction projects set to expand the port both physically and economically, more jobs are on the horizon for the area. “Our goal is to attract and create long term business partnerships with world class cargo and logistics firms and to attract import and export oriented top quality and job producing firms to the region that rely upon strong logistics and transportation systems”, said John E. Walsh, Port Canaveral CEO. Growth in cargo activity, supported by new infrastructure, rail links, and a container terminal as well as independent distribution centers could create 5,000 new jobs annually within the next five years, according to the 2012 Port Canaveral Economic Impact Study by Martin and Associates.

“These are high wage jobs in stevedoring, trucking, logistics, robotics, IT systems, RF systems, automation technology, equipment operations, mechanics, system and equipment technicians, forklift operators, CBP officers, security, managers, clerical and more”, said Walsh. It’s amazing what the Port has become considering this major deep water point of entry for Central Florida, ultimately was constructed for military and commercial purposes and dedicated back in 1953. The first industry was commercial fishing. Later came the expansion of Cargo vessels carrying oil and newsprint, tanker vessels which began carrying central Florida’s orange juice from here to New York in 1958, and by 1966, I million tons of cargo moved through the port. The port also began playing its important role in America’s space program. With the nation’s premier launch facility at its doorstep, the Port became – and remains today – a critical link in receiving, tracking and retrieving space vehicles and components. Later, the expansion Hispanic Chamber of Commerce of Metro Orlando

VISIÓN | 21


of the attractions in Central Florida gave way to the cruise industry. The first homeported cruise ship set sail in 1982. “I believe we can redefine our future now and as new space efforts unfold and develop, other new industries can grow from this port into our industrial parks, main streets and flow into all of the Central Florida regions,” said Walsh. Future Projects are set to stimulate growth.

Rail Connectivity:

Tracks to make the direct connection between Port cargo docks and Florida East Coast Railway must cross neighboring federally owned land. In February, the project was proposed in official testimony at a Congressional House Oversight and Government Reform Committee field hearing and was received positively. The Port is in discussions with NASA planners to explore rail connections through their land.

Cruise Terminal 4:

The port will also benefit residents even if they don’t board a ship. Cruise Terminal 4 demolition began in early March in preparation for construction of the new East Boat Ramp complex near Jetty Park, a replacement for the former public boat ramp at Freddie Patrick Park. Once complete, the new facility will offer guests picnic pavilions, restrooms, a boat rinse-down area, fish-cleaning tables and a total of 8 boat slips to replace the 6 slips that formerly were available. The project is on track for a late June completion.

Cruise Lines:

Two cruise lines that currently use Port Canaveral have stepped up their commitments. Norwegian Cruise Line (NCL), which currently has no homeported ships or long-term port-of-call commitments, has agreed to base a cruise ship in Central Florida in the winter of 2015. The cruise line has also committed to continuing port visits by two of its New York-based ships, 4,000-passenger Norwegian Breakaway and 2,400-passenger Norwegian Gem, for at least the next three years. Royal Caribbean International (RCI) currently has two homeported ships with a third joining the fleet in November for 26 scheduled

22 | VISIÓN

Hispanic Chamber of Commerce of Metro Orlando


PORT

CANAVERAL SECOND BUSIEST

CRUISE PORT IN THE W RLD

4 million passengers annually with 8 million expected by 2020

$65

million in revenue

265 7,000 direct employees

voyages. The company recently agreed to a 10-year contract that will more than double the guaranteed annual revenue to the Port during the next decade. This contract may pave the way for RCI to homeport one of its largest ships here. Royal Caribbean will pay an additional $48 million during the next decade to reserve preferred scheduling at new Cruise Terminal 1. The Port will use the money to help fund construction of the $68.5 million terminal complex.

Dredging Project:

The key to increasing the cruising industry will be to bring larger vessels to Port Canaveral. Phase 1 of the dredging project started back in March to widen the three-and-one-half-mile channel by 100 feet, expanding the current width to 500 feet overall and deepening the entrance to 46 feet and eventually 55 feet to accommodate larger vessels. New Cruise Terminal 1 Scheduled for November Completion When complete, the new Cruise Terminal 1 complex adjacent to The Cove is expected to bring a $500 million annual economic impact to the region and create about 3,000 jobs. Plans for the new facility were completed in February. Occupation is expected in November of this year.

JORGE ESTEVEZ

Anchor/Reporter WFTV Channel 9

@JEstevezWFTV

people employed in port businesses

EMPLOYMENT

Total Jobs: Direct and indirect exceed 17,000

$568 million

capital spending campaign

$1 billion

ECONOMIC IMPACT

planned within ten years

$3.5 billion net economic impact to the region NOVEMBER 2014

New cruise terminal to open in in the Cove area.

CONSTRUCTION

New Terminals proposed for 2016, 2019

VISIĂ“N | 23 www.portcanaveral.com Hispanic Chamber of Commerce of Metro Orlando


SALES PERSONALITY RUSH

MEMBER TESTIMONIAL

Who Sold Who?

Hopefully you get what I’m telling you sooner than me, because I got it a bit late in my sales career. Once I got it though, it gave me a clear vision on how to take my closing skills to a more effective level. My mentor once said: “Either you sell them on yes, or they sell you on no”. And I just could not understand what that meant for the life of me. It might sound simple to you, but it mind boggled me.

I get it now. Do you?

I’m going to explain this to you my way. Anytime you complain about someone not buying from you because of an excuse, whether the excuse was their spouse, their timing, having to do research, or any other reason not to buy… You fell for it. Because when someone wants anything bad enough, they go for it. It doesn’t matter what it is. If their intention is to own something, they’ll move their priorities around to make it happen and they’ll do the sacrifices required to get what they want. If I tell you that you have a 5-million dollar check waiting for you in Japan, and all you have to do to cash it is go get it and sign it in person during the next four days (and it is a real offer), you’ll move things around, find the money and go chase that check. Why? Not because you have to, but because you want to.

Is it really an excuse?

Most of the time, when people don’t want something, they exaggerate a version of the truth to make it their excuse and make it seem like it is ok to avoid a commitment. When they do that, they sell themselves to say no, and they sell YOU too. When someone tells you anything other than “yes” at the moment you ask for the sale, what they are saying to you is that they do not perceive why should they change anything to take you on your offer, so what they are saying is NO. And it is your job to overcome their objection. Then, you complain about people not taking a chance, or not seeing how good your product or service is, and people this and people that, and suddenly you become the words of wisdom by telling people the way it should be and how people should live. When in reality, you don’t take responsibility and realize that they weren’t sold. They did not perceive enough value to make it a priority to buy from you. And since most people are afraid of hurting your feelings by rejecting your offer, they bring out the best excuse they have, and they sell you.

It gets worse!

Sometimes your prospects sound and act as if everything looks perfect in your offer. They participate and engage with you, you get super excited, drooling for that sale, to then let you know they are not buying. You weren’t selling them, they were selling you! Whose fault is it? The prospect’s? When was the last time you lost a sale and you told yourself: “It was my fault”, or “I just couldn’t sell them”. Because a professional salesperson knows that they have to take responsibility for what happens in their business. You will not sell everyone, but everyone CAN be sold! How to sell each individual is up to YOU! Every sale has one of two outcomes: Yes or No and it’s up to the salesperson for either one of them.

MILLO ALDEA

The Sales Personality millote.com

24 | VISIÓN

Hispanic Chamber of Commerce of Metro Orlando

JOSE ORTIZ JR. INSURANCE AGENT, ALL STATE

The Hispanic Chamber of Commerce Metro Orlando is home to members from every aspect of life both professionally and personally. We sat down with member and All State Insurance agent, Jose Ortiz Jr. to chat about his experience with HCCMO. Vision Magazine: How did you first hear about the HCCMO? Jose Ortiz Jr.: In 2011, a friend of mine and fellow member, Marcos Tamez, encouraged me to join and I’ve been a member ever since. V: Is HCCMO the only chamber you are a part of? J: Prior to joining HCCMO, I was a part of another chamber of commerce but, I wasn’t seeing my return on investment. There was a formality to it that made it feel more transactional and less relational. V: What was your first impression with HCCMO? J: As soon as I met Diana and went to my first chamber event, I felt part of a family. The atmosphere in every HCCMO event makes you feel welcome and comfortable which is typically missing from other chambers. Not every chamber greets you with a hug and a kiss on the cheek at events or knows you by name after one or two meetings; it’s refreshing. V: What is your favorite HCCMO hosted event? J: I really enjoy all the events but, I definitely have a great time at the Business After-Hours. It’s a great way to network and meet other professionals in a relaxed environment. V: What has, in your opinion, improved within the HCCMO since 2011? J: The social media coverage is great. I love being able to keep up with the events and photos via social media. It motivates to want to attend more events every time I see the posts. V: What are your goals with HCCMO this coming year? J: I look forward to being more actively involved in events such as the Don Quijote awards and Hispanic Business and Consumer Expo. I’d love to volunteer more.


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Hispanic Chamber of Commerce of Metro Orlando

VISIÓN | 25


TAXES

TAX CONSIDERATIONS: STARTING A BUSINESS – CHOICE OF ENTITY There are many challenges a new business faces upon start up, and tax issues are one of the most frustrating and common stumbling blocks upon inception. Throughout the year we will be featuring tax articles that will allow you to make informed decisions related to your business and also personal tax situation. Though the primary audience of this article will be those starting a new business, many of the issues discussed will also be of interest to established businesses, since fundamental considerations are often overlooked in the initial stages of business formation. We strongly encourage you to discuss these issues with your current CPA, as well as your attorney, to ensure that prudent and well informed decisions are made, with the knowledge that decisions made upon formation will have long lasting effects well into the future of the business. This article will focus on the answer to the first question that should be addressed when starting a business, “What types of business entities are available to me and which is the best choice?” In general, there are 5 choices that most business owners consider:

• Sole Proprietorship • Partnership • Limited Liability Company (LLC) • Corporation (C-Corp) • S-Corporation (S-Corp) The factors that a new business owner should consider when selecting an entity type include, but are not limited to; ease of formation, liability protection, ability to raise capital, continuity (going concern), and control and last but not least, taxes. From a purely tax perspective, one of the most important considerations to keep in mind is that other than a C-Corp, all of the business entities discussed in this article provide for only one level of taxation. That is, the profits are taxed only once at the individual level. Once the profits are taxed, the owner can distribute the profits to themselves without incurring a second level of tax. The profits of a C-Corporation are generally taxed twice. The first layer of tax occurs at the corporate level, where corporations are required to pay tax on their earnings. The second layer of tax

26 | VISIÓN

Hispanic Chamber of Commerce of Metro Orlando


occurs when those same profits are distributed to the owners of the corporation, where they will be taxed again as a dividend. Therefore, small businesses generally avoid forming as a C-Corp, due to its onerous tax aspects, and will instead elect to form the business as a flow-through entity. The profits of flow-through entities are only subjected to only one level of tax. What are some of the key aspects to consider in each type of entity? Below we provide a brief summary of each.

Sole Proprietorship

In general, other than local and city permits, there are no filing requirements to begin your business. As far as liability protection, a sole proprietorship offers little protection. The owner is generally personally liable for all company actions, including any debts incurred. Using a sole proprietorship will make obtaining long term financing difficult, and the life of the business is tied to how long the owner desires to keep the business going. Your business activity will be reported on a Schedule C, which is part of an individual’s tax return, Form 1040.

Partnerships

With the tax structure and tax law of partnerships now applicable to LLCs, general and limited partnerships are not as common as they used to be. However, a brief discussion of them is still important. Partnerships occur when there are two or more owners who share in the profits and losses of the business. Similar to sole proprietorships, general partnerships provide little liability protection to the owners, since creditors can attach to the personal assets of a general partner. In addition, general partners are personally liable for all financial and non-financial liabilities associated with a business. A general partnership is required to register with the state upon formation. A limited partnership (LP) provides greater liability protection than a sole proprietorship or general partnership. Though a limited partnership offers limited liability to some of the owners, at least one of the owners is required to be a general partner who retains general liability. However, changes in state laws now allow for partnerships where all owners benefit from limited liability. Limited Liability Partnerships (LLPs) and Limited Liability Limited Partnerships (LLLP) offer this type of protection to all owners. From a tax perspective LPs, LLPs and LLLPs function similarly to a General Partnership. Again, we encourage you to contact an attorney to obtain legal advice, along with your CPA for tax advice, to determine which form of partnership will be most beneficial to you. Under all types of partnerships, the income will be reported via Form K-1 that is used by the owner to report the income and loss items on Schedule E of their individual tax return.

Limited Liability Company (LLC)

An LLC can have one member (owner) or multiple members. If it is owned by a single member, it is referred to as a single member LLC (SMLLC). A SMLLC reports its income and losses on Schedule C that is included on an individual’s Form 1040. An LLC that has multiple owners can also file as a partnership that offers limited liability to all members/owners. The key here is that similar to a partnership, it will offer flow-through taxation to its owners and only subject the earnings of the business to one level of tax. If an LLC has multiple owners and files as a partnership, the income will be reported via Form K-1 that is used by the owner to report the income and loss items on Schedule E of their individual tax return. Hispanic Chamber of Commerce of Metro Orlando

VISIĂ“N | 27


I TAKE CARE OF MY PATIENTS AND

BRIGHT HOUSE TAKES CARE OF ME.

You don’t have time to worry about whether your phones are ringing or your Internet is fast enough. That’s our job. We’re your tech expert. We’ll make sure you get the right services and the tech support you need, so you can focus on the bumps and bruises, because that’s the way it should be.

1-855-339-4514 | BRIGHTHOUSE.COM/BUSINESS PHONE 28 | VISIÓN

|

INTERNET

|

VIDEO

©2014 Bright House Networks. Some restrictions apply. Serviceable areas only. Service provided at the discretion of Bright House Networks.

Hispanic Chamber of Commerce of Metro Orlando


TAXES S-Corporations

Similar to LLCs and partnerships, S-Corps also act as a flow-through entity, where the profits and losses are taxed only once and are reported on the individual tax returns of the owners. An S-Corp will need to file with the state and record its articles of incorporation pursuant to state law. Limited liability is offered to the owners of an S-Corporation, though there are certain unique limitations imposed on S-Corporations by tax law that must be considered, such as limiting the amount of S-Corp owners to 100 and only allowing the issuance of once class of stock. S-Corp owners are also generally limited to individual taxpayers subject to U.S. tax, and certain types of trusts. Profits from an SCorp are not subject to self-employment taxes (as is the case for sole proprietorships, general partnerships and in certain circumstances LLCs), but the owners are required to pay themselves a fair wage based on the services they provide to the corporation.

TAX NEWS AND CALENDAR “Tax complexity itself is a kind of tax.”

-Max Baucus

We start off the first quarter of 2014 with lots of activity on the tax calendar, and remember the dreaded April 15th is right around the corner. Don’t procrastinate, do your CPA a favor and get your tax information to him early this year! APR

1

– Employers/Businesses: If you file a Corporate Florida Return, for calendar year taxpayers, the deadline for filing and paying taxes related to tax year 2013 is April 1st.

– Individuals: Individual tax returns along with tax payments for tax year 2013 are due. If you are unable to timely file your individual 15 return, file form 4868 requesting a tax filing extension. But keep in mind that any taxes due must be paid by April 15, regardless of obtaining an extension. If you owe quarterly estimated taxes, pay the first quarter of 2014 by this date. APR

C-Corporations

Similar to LLCs, LLPs, LLPs, LLLPs and S-Corps, this entity type offers liability protection to the owners. Upon formation, it will need to file articles of incorporation with the state. Unlike the limitations imposed on S-Corps’s, C-Corps’s can have an unlimited number of shareholders, different classes of stock, and in general, offer great flexibility when raising capital. However, given the fact that this type of entity leads to double taxation, it is not commonly used by small business unless there are very specific situations that warrant its use, and the benefits override the potential tax considerations. As you form and grow your business, the type of entity you choose upon inception will have long lasting effects; including your ability obtain liability protection, the flexibility to have additional owners and/or investors, and opportunities for tax savings in the long run. We have only scratched the surface of the issues you need to consider, though we hope that this article will allow you to ask the right questions as you begin your new business venture. Consult with your tax advisor or attorney and make sure that you investigate all of the options available to you so, you gain full understanding that the potential for business and tax implications exist in both the short, as well as long-term.

– Employers/Businesses: Calendar year partnerships (Form 1065), must file their returns by this date and provide Form K-1s to each partner. If the tax return cannot be timely filed, file Form 7004 to request a five month extension to file. If the monthly deposit rules apply for payroll taxes, deposit them by this date. APR

21

–Employers/Businesses: Sales and Use Tax – Monthly filers required to file Form DR-15 must file and remit the sales tax due by this date.

– Employers/Businesses: File Form 941 (Employer’s Quarterly Federal Tax Return) for the first Quarter and deposit FUTA tax owed through March if more than $500 is due. Florida Form UCT-6 for unemployment compensation contributions is due for the first quarter. APR

30

– Employers/Businesses: Florida Form F-1065 (Partnership Information Return) is due if applicable to your business. If you are unable to timely file the return you can request an extension by filing Form F-7004. MAY

1

MAY

15

– Employers/Businesses: If the monthly deposit rules apply for payroll taxes, deposit them by this date.

– Employers/Businesses: Sales and Use Tax – Monthly filers 20 required to file Form DR-15 must file and remit the sales tax due by this date. – Employers/Businesses: Social Security, Medicare and income tax withholding for the month of February are due if the monthly deposit rules applies. MAY

JUN

16

– Individuals – If you reside outside of the U.S. file Form 1040. Second quarter estimated tax payments are also due on this date.

– Employers/Businesses: If the monthly deposit rules apply for payroll taxes, deposit them by this date.

PETER A. HILERA

Tax Services, Partner Vestal & Wiler, CPAs

JUN

20

– Employers/Businesses: Sales and Use Tax – Monthly filers required to file Form DR-15 must file and remit the sales tax due by this date.

Hispanic Chamber of Commerce of Metro Orlando

VISIÓN | 29


The Main StreetSTREET GARDENER THE MAIN Gardener

HCCMO UPDATE

Just Do It!

I woke up last weekend feeling a little disturbed. I couldn’t identify what had me feeling uneasy, but I couldn’t shake the feeling. How could I be feeling any stress? It was only 6am! Coffee didn’t help. The caffeine just seemed to make matters worse. I was now fully awake, and caffeinated, but still feeling a bit stressed. Eventually, I decided to just sit down and outline my to-do list for the day. Slowly, I realized why I was feeling so uneasy… I had way too many things to do. Many times in an effort to be efficient, we put off tasks thinking it might be more productive if we postponed them until later, or if we combined them with other related tasks. Other times we simply want to avoid an unpleasant task, so we put it off, hoping it will go away. Then when it can’t be avoided any longer, it takes priority over more important tasks of the day, simply because of the manufactured urgency we created by the delay. We perform thousands of incidental tasks each day, and we log in our memory all the tasks that are postponed, so that we remember to do them later...and that is where that uneasy feeling originates! You see, our brains will keep track of all our unfinished tasks and then reminds us regularly of all the items waiting for closure. The tricky part is that our brains will assign the same importance and priority to each and every task. So, taking the garbage cans to the street, or sending a birthday card, will rate right up there in priority with following up on a hot sales lead. Subconsciously, our brains are listing all those tasks that remain unfinished, and as that list gets longer, we begin to get that nagging discomfort which can lead to feeling overwhelmed. So, what’s the cure to this endless cycle of stress? Just do it! Quit waiting for the right moment in the future to make a sales call or file the paperwork. Stop putting off dealing with that customer complaint, or that difficult discussion with an employee, and just get it done. Just decide that there is no time like the present to deal with the current task. Many times, dealing with a task may only take a few minutes to complete, and will increase your feeling of accomplishment immediately. It always get a great feeling when I cross a few tasks off my list!

On February 26th, we celebrated our 22nd Installation Luncheon at the beautiful Rosen Shingle Creek Hotel. We welcomed our new board of directors and recognized our valuable Trustees. Business owners and community leaders had a chance to listen to the HCCMO’s goals for the new year through a heartfelt speech by our new Board Chair Giorgina Pinedo-Rolón. As we continue to move forward, we are transitioning into our busiest time of the year. Our calendar is full of great educational and business seminars. Our new Supplier Diversity Series educates our members on the different aspects of supplier diversity and the importance of being minority certified. Another addition to our member program is the Civic Advocacy Series. This program was created to educate business owners on important legislation, bills and new laws that could affect their business (for more information read the Advocacy Corner column in this issue). Our Civic Advocacy Series is complemented by our Political Hobnob that is taking place July 30th. This will be a great opportunity for members to meet and greet political candidates running for public office. Our summer programming kicks-off with our 2014 trade mission, ”Doing Business with Puerto Rico”, where a delegation of 20 HCCMO members and community leaders will travel to the island to explore business opportunity and economic development. The trade mission will be led by Commissioner Tony Ortiz, our Chair, Giorgina Pinedo-Rolón, and yours truly. If you want to participate contact Elda Rivera, our Marketing & Sales Coordinator, at (407) 428-5870 or e-mail: erivera@hispanicchamber.net.

After you finish reading this issue of Vision, commit to making your to-do list. Tackle an easy item first and then repeat as needed all day long. Challenge yourself to quit putting things off and decide you will get closure on something today! It doesn’t matter if you complete one very small task, focusing on getting closure will put you on the road to being more productive every day. And trust me, once you start deleting completed tasks off your to-do list, the coffee tastes that much better.

JERRY ROSS

Executive Director National Entrepreneur Center

@JerryRossOnline

30 | VISIÓN

Hispanic Chamber of Commerce of Metro Orlando

DIANA BOLIVAR

President HCCMO @HCCMO


Hispanic Chamber of Commerce of Metro Orlando

VISIĂ“N | 31


GALLERY

BAH: WFTV Channel 9

BAH: WFTV

Civic Advocacy Series with Senator Andy Gardiner

Antojitos Authentic Mexican Food at CityWalk, Universal Orlando

Espresso Talk City of Orlando - Police Chief John Mina

Hispanic Women’s Health Summit

Professional Development Seminars with Joseph V. Coury

Antojitos Authentic Mexican Food at CityWalk, Universal Orlando

BAH: Meels on Wheels

BAH: La Casa de Puerto Rico

HCCMO Supplier Diversity Series

Doing Business with Puerto Rico

WORKING! FOR YOU. 32 | VISIÓN

Hispanic Chamber of Commerce of Metro Orlando


January - March 2014

BAH: Meels on Wheels

Visión Magazine 25 Influential Hispanics

Visión Magazine 25 Influential Hispanics

Visión Magazine 25 Influential Hispanics

Founding Trustees HCCMO Installation Luncheon

Installation Luncheon

Board of Directors HCCMO Installation Luncheon

Trustees HCCMO Installation Luncheon

Trustees HCCMO Installation Luncheon

Hispanic Chamber of Commerce of Metro Orlando

VISIÓN | 33


R

GR

CU AR

N

FI

UCIONES L O

SCH OOLS

N

O

SE

ACEPTAN

V

FLORIDA

LM

DE

ALFONSO

O

AVITY

ORIA ESTEFA GL N

RE

JOSE FE

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LET’S FACE THE FACTS

LIGHTS,

CAMERA, ACTION!

Although Florida ranks third in film production in the United States, Central Florida has been gaining recognition in the film industry. There is also certainly a Hispanic connection making waves locally and nationally. Telemundo’s hit music competition show, La Voz Kids, recently relocated to Universal Orlando for its second season. See how else Latinos have gained prominence in the world of entertainment:

NO SE ACEPTAN DEVOLUCIONES

JOSE FERRER

ALFONSO CUARON

The film shattered box office records and became the highest-grossing Spanish-language film to open in North America.

First Hispanic actor to win an Academy Award and be nominated more than once. Films: Cyrano De Bergerac & Joan of Arc.

The Mexican Director won an Oscar for his space adventure Gravity, becoming the first Latin American to take the top filmmaking prize.

34 | VISIÓN

Hispanic Chamber of Commerce of Metro Orlando

GRAVITY Three Full Sail students were part of the FX studio that was nominated for Best Visual Effects.

FLORIDA FILM SCHOOLS

GLORIA ESTEFAN

Florida is host to 12 film schools with three in the Central Florida area (Full Sail University, New York Film Academy & Valencia College).

Nominated during the 68th Annual Academy Awards for her duet with Orlando’s favorite boy band *NSYNC for “Music of My Heart.”


SunTrust Bank, Member FDIC. © 2014 SunTrust Banks, Inc. SunTrust is a federally registered service mark of SunTrust Banks, Inc. How can we help you shine? is a service mark of SunTrust Banks, Inc.

Hispanic Chamber of Commerce of Metro Orlando

VISIÓN | 35


WE HELPYOU BUILD

RELATIONSHIPS.

WORKING! FOR YOU. 36 | VISIÓN

Hispanic Chamber of Commerce of Metro Orlando

www.HispanicChamber.net

Orlando Fashion Square Mall - 3201 E. Colonial Dr. • Suite A20, Orlando, FL 32803


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