Hispanic Chamber of Commerce of Metro Orlando
VISIĂ“N | 1
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Hispanic Chamber of Commerce of Metro Orlando
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F L OR I DA’S F I R ST
AN D FI N E ST
NO. 1 IN FLORIDA “America’s Top Colleges” by Forbes (2011) NO. 1 IN FLORIDA AND NO. 9 IN THE NATION FOR PART-TIME MBA Bloomberg Businessweek (2013) NO. 1 MBA IN FLORIDA Forbes 2005–2013 MOST BEAUTIFUL CAMPUSES The Best Colleges 2011-2013
Winter Park • Orlando, FL | rollins.edu Hispanic Chamber of Commerce of Metro Orlando
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HCCMO Staff
2014/15 Board Members Executive Board
Diana Bolivar President Maria S García Director of Events and Operations Christine Peña Events Coordinator Ana Bello Director of Marketing & Business Development Diego Rodriguez Graphic Design & Social Media Coordinator Elda Rivera Marketing & Sales Coordinator Nelson Camargo Business Development Specialist Manuela Restrepo Staff Accountant Ovelyn Beaudoin Membership Services Specialist Luisa Garcia Administrative Assistant Sebastian Sanchez Project Specialist Gonzalo Loayza Marketing Intern Jessica Delvalle Events Intern
Giorgina Pinedo-Rolón
Peter A. Hilera
José Nido
Janet E. Martinez. Esq
Lourdes M. Mola
Karla Muñiz
Chair Gio Communications, Inc. Vice-Chair Wyndham Worldwide Corp. Vice-Chair Elect Walt Disney Parks and Resorts
Legal Advisor ShuffieldLowman Secretary Florida Hospital
Board of Directors José Cerda
Juan C. Lopez-Campillo, Esq.
Orlando Alancastro
Evelyn Martínez
Modesto Alcala
Christina Pinto
Malcolm M. Barnes
Keith J. Raymond
Dick J. Batchelor
David Ruíz
Ex-Officio State Farm Insurance Director OUC: The Reliable One Director Universal Orlando Director Duke Energy
Director Dick Batchelor Management Group, Inc.
Kari Conley
Director Orlando Health
José G. Costa Director Terracon
HCCMO Trustees
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Treasurer Vestal & Wiler, CPAs
Hispanic Chamber of Commerce of Metro Orlando
Director Jackson Lewis P.C. Director EM Promotions
HBIF Representative MPC Wealth Management Director Popular Community Bank Director UPS
Irma E. Stenman
EDC Representative Metro Orlando EDC
Editor’s Note... Editorial Team Carlos Carbonell Editor-in-Chief Echo Interaction Group Cyndia Morales, Ed.D. Assistant Editor UCF Ian Suárez Art Director Ana Bello HCCMO George Fournier Freelance Writer Peter Hilera Vestal & Wiler, CPAs Elisha Gonzalez-Bonnewitz Valencia College Cindy Bowman LaFronz Rollins College Tony Lagos Contributor Daniel Kuykendall Photographer
This is the last issue of the year and we wanted to leave 2014 concentrating on the arts, our heritage and the impact of several organizations in our area. Also, since it is National Hispanic Heritage Month (from September 15th through October 15th), we felt it important to not only highlight our successes, but also the need for voter engagement (read Christina Hernandez’s Advocacy Corner article on Hispanic Voting Power), as well as our contributions to the local arts community (check out the in-depth article on the arts throughout the region and the Latino connection by Director of Community Relations for Rollins College, Cindy Bowman Lafronz). Because of my advertising and marketing background, I am extremely excited that we have an expert from UCF, Dr. Cyndia Morales - Assistant Director of Multicultural Academic & Support Services, write about Latino Millennial Economics. Every business owner today must strive to understand this important segment. Our article breaks down what today’s Millennial population is motivated by, what their values are, and some surprising statistics and predictions that will be of interest to all Visión readers. Another item that affects every business owner or manager in Florida is the issue of wages. Jennifer Birmingham from Pesquera, Cerrud & Birmingham, P.A. Business and Labor Attorneys, writes a very useful article on Common Wage and Hour Traps. Don’t miss HCCMO President Diana Bolivar’s concise wrap-up of all the incredible event line up for the rest of the year- From the Latin Food and Wine Festival, to the Don Quijote Awards. It is going to be a great rest of year 2014! Lastly, the Hispanic Chamber of Commerce of Metro Orlando is proud to bring you a newly redesigned web site launching in October. We encourage you to check it out, provide feedback, and share via social media. Visión Magazine will also have a special digital presence in the revamped site. Which brings me to the following: Want to contribute to the magazine (print or online version)? Reach out to me personally at: carlos@justecho.com.
Jose Diaz Sistema Universitario Ana G. Mendez Diego Rodríguez Graphic Designer Vincent Giannoni GGM & Associates Euribiades Cerrud II Pesquera, Cerrud & Birmingham, P.A.
CARLOS CARBONELL Editor-in-Chief Echo Interaction Group Carlos@justecho.com @carloscarbonell
Hispanic Chamber of Commerce of Metro Orlando
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the Visión
12
Latin Influence
“The importance of the arts to the Latin culture is a reflection of who we are as a people and exemplifies the unique qualities of our diverse cultures” Flora Maria Garcia President & CEO United Arts of Central Florida
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Hispanic Chamber of Commerce of Metro Orlando
8
Millenial Economics
11
Hourly Employees
17
Business Information Security
20
The Business of Music
26
Advocacy Corner
27
Sales Personality Rush
28
Spanish TV
30
The Main Street Gardener
30
HCCMO Update
32
Gallery
34
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FEATURE STORY
UNDERSTANDING LATINO MILLENNIAL ECONOMICS
You hear it on the news and in everyday conversations - the Latino population is on the rise! The U.S. Census Bureau notes that the Latino population grew by 43 percent, having increased by 15.2 million between 2000 and 2010. This accounts for over half of the 27.3 million increase in the total U.S. population. In 2010, 37.6 million, or 75 percent, of Latinos lived in the eight states with Latino populations of one million or more –Florida ranking third largest. Of course, with over 4 million reported Latinos with potential purchasing power residing in the state of Florida, one thing is for certain, and that is, that this is quite a diverse ethnic group with varying interests, needs and capabilities. Of the several characteristics often used to highlight the U.S. Latino population- the age factor is one to make ample note of, as the impact of the Latino Millennial dynamic will be very telling when looking at economic growth in the United States. The Hispanic Millennial Project, sponsored by Sensis (cross-cultural advertising agency) and ThinkNow Research (market research firm), reports 21% of all Millennials are Latino and will reach 23% by the year 2020. Predictions by several marketing firms indicate that Latinos will account for more than 80 percent of the growth in the population of 18- to 29-year-olds over the next few years. As we begin to understand the potential contributions this segment of the population can have, career preparation can be used as a guide in identifying the areas of economic impact. Common career trends for Latino college graduates seem to remain consistent. Using a local Orlando example- during the 2013-2014 academic year at the University of Central Florida (UCF), the College of Sciences awarded the highest number (647) of Bachelor degrees to Latino graduates. The top three Bachelor degrees awarded were in the fields of Psychology, Biology, and Political Science. The College of Business awarded the second highest number (430) of Bachelor degrees to Latino graduates. The top three Bachelor of Science in Business Administration (BSBA) degrees were awarded in: finance, marketing, and management. Lastly, but just as noteworthy, the third college in graduating a notable number (414) of Latino students was the College of Health and Public Affairs, and the fields of study that emerged prominent there are: Criminal Justice, Health Science- PreClinical, and Legal Studies. These numbers illustrate some very prominent expectations we often hear about in many Latino families regarding career choices. Although, these numbers may fluctuate semester-to-semester, or year-to-year, they provide a snapshot that is quite telling of those Latino desires to pursue a health-related occupation, practice law, or compete in the business world. That certainly appears to be the case for UCF’s Latino graduates and those rates are rather comparable to national trends. What makes Latino Millennials particularly unique, is the marrying of two differing value systems- On the one hand, a formal education in a traditional sense is often appreciated and considered necessary to build a career path and live-out the American dream; On the other hand, more and more, we see how the trend for many Latino Millennials is to utilize their formal education and
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Hispanic Chamber of Commerce of Metro Orlando
training to accomplish unconventional goals, dreams and desires. In a report titled Millennials in the Workplace, by the Center for Women and Business at Bentley University, college‐educated Millennials clearly signal frustration with the status quo, when it comes to the inflexibility of the current model of economic and career success and display confidence in their own skills and abilities to chart a new path to success. For these reasons, we are seeing entrepreneurial activity on the rise. The Hispanic Millennial Project found “owning your own business” to be a strong indicator of success for 47% of Latino Millennials compared to 23% of non-Latino Millennials. Millennials in the Workplace- An online survey of 1,000 college‐educated Millennial adults, suggest that respondents who were Latino (50 percent), Black (55 percent), childless women, men, and mid‐level managers (54 percent) are most likely to say they feel driven to create a career according to their own rules and definition of success. Additionally,
YOUNG AMERICANS WHO WOULD LIKE TO START THEIR OWN BUSINESS, BY GENDER
57%
44%
Lake Research Partners and Bellwether Research & Consulting designed and administered a nationwide survey reaching a total of 872 adults ages 18 to 34, in which they found that young people of color, would especially like to help get the country working again by starting their own businesses- as stated in Young Invincibles Policy Brief by Ewing Marion Kauffman Foundation. The ability to shape, implement and change at one’s discretion is a major driving force for this “entrepreneurial generation” that is somewhat fueled by certain traditional ideals. Working hard is valued, but working smart is just as, if not more critical to success. Experts predict the number of small Latino businesses to continue to grow. The Latino population is expected to triple in size by 2050, according to the Pew Center, and the revenue from Latino businesses is expected to surge more than 39 percent, to more than $539 billion in the next six years, based on estimates by HispanTelligence, a market research firm. In addition to wanting to embark on your own autonomous journey, could it also be that Latino Millennials are finding it a challenge to join the ranks of the workforce, and this is what has led to the growing interest in start-ups? In its Millennial Jobs Report for July 2014, Generation Opportunity, a national, non-partisan youth advocacy organization, reported disturbing figures for 1829 years olds. According to Generation Opportunity there are an additional 1.9 million young adults who are out of work, but don’t count as “unemployed,” because they have left the labor force. The rates for minority Millennials are especially notable. The effective unemployment rate for 18-29 year old African Americans is 22.5 percent and the nominal rate is 20.6 percent. Among Latino Millennials the effective rate is 16 percent and the nominal rate is 11 percent. Despite some growing concern in unemployment rates,
the U.S. Department of Labor ensures that Latinos will continue entering the workforce in growing numbers: 15% in 2011, 19% in 2020 and 24% in 2050. Those Millennials who are successful at joining the workforce are strongly influencing the way business is carried out with their autonomous work styles and the way in which they incorporate technology into the day-to-day operations. As noted in The 2020 Workplace, by Meister and Willyerd, today’s employers are dealing with four generations in the workplace, and each generation brings its own values and beliefs and a different lens to the workplace. As an example, research by the IAB Mobile Marketing Center of Excellence suggests that for Latino Millennials, phone calls take place for one of two reasons: Talking to a family member of high importance and taking a business /school call that they know they can’t get out of. Thriving in the 2020 workplace will require organizations to understand the various needs, expectations, and values of all generations. The Bureau of Labor Statistics projects that by the year 2020, there will be five generations in the workplace and Millennials will comprise more than half of the workforce. With the Latino population on the rise, Latino Millennials will play a significant role in the economic development of the U.S. for years to come. Taking this into consideration, companies will need to start making some fundamental changes in how they design jobs, careers, learning programs, as well as benefits, to ensure a lucrative operation and economic growth.
CYNDIA MORALES Ed. D Assistant Director Multicultural Academic & Support Services UCF @UCF
Hispanic Chamber of Commerce of Metro Orlando
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Hispanic Chamber of Commerce of Metro Orlando
BUSINESS
COMMON WAGE AND HOUR TRAPS OR THE UNWARY EMPLOYEE
In recent years, the prevalence of wage and hour litigation by current and/or former employees alleging misclassification, unpaid overtime, failure to provide meals and/or rest breaks, and off-the-clock work has been on the rise. The Department of Labor Statistics estimates that almost seventy five percent of employers violate the wage and hour provisions of the Fair Labor Standards Act. Consequently, it is important for all employers to educate themselves on some of the common wage and hour traps.
1. Proper Classification of Workers
Companies often attempt to classify their workers as “independent contractors” to achieve short-term benefits, such as avoiding paying payroll taxes and employee benefit coverage. However, despite such attempts with classification, the status of any worker is based on the nature of the relationship. Generally, employers can only direct independent contractors to deliver a result. On the other hand, employers can tell employees exactly how they want the work to be done and apply corrective action if the employee does not follow certain policies. The penalties with misclassifying workers are harsh and include fines and liability for unpaid payroll taxes.
2. Failure to Count All “Hours Worked”
The Fair Labor Standards Act requires that employers pay their employees 1 ½ times of the regular pay rate for all hours worked in excess of a 40 hour workweek. A common issue faced by employers is the failure to accurately track the hours worked by non-exempt employees. All hours worked during a week must be counted to determine whether the employee has worked more than 40 hours. Even if the employer orders an hourly employee not to work outside normal hours, and the employee voluntarily disobeys the order, the employer is required to pay for the hours worked. To avoid this result, employers should use disciplinary procedures to prevent employees from accumulating unapproved hours of work.
3. Travel Time
An employee’s daily commute to and from the office is not considered compensable time. However, all time spent traveling, once an employee starts the workday is compensable. If an employee is required to travel to another city and return on the same day, the
employee must be paid for all time spent traveling to and from the location, as well as for working on the assignment at hand. Only the time spent traveling to and from the airport may be excluded. With regard to overnight, out-of-town travel, only the time spent traveling, which coincides with normal working hours, constitutes compensable time. For example, if an employee must travel from Orlando to San Juan for a meeting, and the flight is in the air from 10:00 a.m. to 3:00 p.m. on a Saturday, the flight time is compensable. However, if the flight leaves after 6:00 p.m. (and this is after the normal working hours of the employee), then the flight time is not compensable.
4. Employee Time Records
In the event a claim is made, the employer has the burden of proof to establish that the employee was properly paid. Time clocks are not required for non-exempt employees, but some comparable means of keeping records of hours worked (i.e. timesheets) should be kept to track all hours worked by the employee. The best ways to protect against wage and hour traps is to understand the law. The following are some examples of defensive measures that employers can take: • Write detailed job descriptions for all positions and use them as a basis to determine the correct classification. • Keep accurate payroll records for nonexempt employees. • Train management on wage and hour compliance issues. • Conduct annual audits with legal counsel. These defensive measures will assist in protecting the employer from costly claims and litigation.
JENNIFER BIRMINGHAM
Pesquera, Cerrud & Birmingham, P.A., Business and Labor Attorneys
Hispanic Chamber of Commerce of Metro Orlando
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FEATURE STORY
Fernando Botero, Pablo Picasso, Frida Kahlo and Salvador Dali … these Latin American artists hailed from a variety of countries and illustrate the rich tapestry of arts that is woven throughout the Latino cultures. Beyond the rich tradition of indigenous art, the development of visual art can be attributed to Spanish, Portuguese and French Baroque influences, which often followed techniques by Italian painters. However, this trend began to fade in the early 20th century, as Latin Americans began to acknowledge the uniqueness of their creations, not only in visual arts, but also in other genres, such as music and theater, resulting in a break from traditions and the freedom to create independently. We are the benefactors of this movement. “Culture” actually comes from the Latin “culture,” which in turn stems from colere or to cultivate. It refers to a set of values, standards, beliefs, art, music and shared practices. “The importance of the arts to the Latin culture is a reflection of who we are as a people and exemplifies the unique qualities of our diverse cultures,” states Cuban native Flora Maria Garcia, president & CEO of United Arts of Central Florida. What better way to cultivate cross-cultural relationships than the arts. As a new season of exciting collaborations and programming begins, we have the opportunity to experience the talents of several of our local Hispanic favorites, as well as some famous artists who will grace our stages. Here are just a few of the exhibits and performances that you’ll want to make note of in the coming months.
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Hispanic Chamber of Commerce of Metro Orlando
Dr. Phillips Center for the Performing Arts Hispanic Chamber of Commerce of Metro Orlando
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Jump and Jive The Central Florida community enters a new era with the opening of the Dr. Phillips Center for the Performing Arts in November. As part of its inaugural season, it will present JAZZ ROOTS a series that will feature award-winning performances, as well as educational and community outreach efforts. Jazz is rooted primarily in the blues, which reflects its origin in the African-American culture. However, it was developed in New Orleans from African-American and Caribbean influences, so Latinos were present in helping develop the musical style. American trumpeter Dizzy Gillespie hired Cuban born Chano Pozo in the late 1940s to further introduce Afro-Cuban variations of Latin Jazz to audiences. Orlando will have a chance to experience this art form on April 17 when A Night in Rio, featuring Brazilian musicians Sergio Mendes and Eliane Elias, will honor the indigenous Indian, African and European roots that define the genre. The new Brazilian sound, refined in the 1950s by composers Joao Gilberto, Antonio Carlos Jobim and Dori Caymmi, combines samba and jazz into a romantic mixture called Bassa Nova. Grammy award-winner Mendes fuses Brazilian roots with American jazz and R&B, which created a new sound that led to his collaboration with the Black Eyed Peas. Pianist, singer and composer, Eliane Elia is known for her sultry vocals and jazz piano.
Arturo Sandoval
Continuing with the Jazz theme, the Orlando Philharmonic Orchestra will present nine-time Grammy Award-Winner Arturo Sandoval during its February 7 Pop Series concert. A protégé of the legendary jazz master, Dizzy Gillespie, the Cuban jazz trumpeter, pianist and composer, is considered one of the most dynamic performers today.
Mexican Maestro The Philharmonic offers programming with a variety of musical styles and this season is a great time to discover all that it has to offer. The orchestra is in the midst of conducting a season-long interview process to find its new musical director. Having narrowed the field down to five candidates, The Philharmonic will give all of them a chance to create their own lineup and conduct the orchestra.
Photo courtesy of the Orlando Philharmonic Orchestra
Alondra de la Parra Orlando Philharmonic Orchestra
The season opener is led by Alondra de la Parra, one of the fastest rising young conductors. She was the first Mexican woman to conduct in New York City and serves as an official Cultural Ambassador for Mexican Tourism. She began playing the piano at the age of seven and founded the Philharmonic Orchestra of the Americas when she was just 23. De la Parra has served as a guest conductor for many orchestras, including The Philharmonic. “I look forward to working with the Orlando Philharmonic,” she says. “Because I have worked with them before, I know they have a spice and a feeling for this music.” For her performance, she has chosen the “Paris” Symphony, which captures the genius of a 22-year-old Mozart searching for work, and also parallels the young Mahler’s first symphony, in which he discovers his own musical voice. These pieces bookend
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Hispanic Chamber of Commerce of Metro Orlando
Photo by Leonardo Manzo
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Perspective
Photo by J. Tomas Lopez
Artist: Diego Rodriguez
the energetic and spicy danzon, by Mexican composer Arturo Marquez. The community can enjoy de la Parra’s conducting talents at Orlando Philharmonic Orchestra’s season opening concert on November 20. It is sure to be a great final interview.
Red Haired Russian Girl, Brooklyn Bound
Exploratory Exhibition The visual arts come alive this fall with Lengua Materna at the Art & History Museums – Maitland. Translated as “mother tongue,” the exhibition strives to represent universal ideas through the unique lens of the Hispanic culture and its artistic vision. The artists represent diverse communities from Philadelphia to Miami and utilize a variety of media, however, most of the work has a contemporary edge. The exhibit features artists Maria Albornoz, Roberto Gonzalez, J. Tomas Lopez, David David Figueroa and Edgar Sanchez Cumbas. Albornoz is Venezuelan and believes change can be driven by contemporary art; a Mexican painter, Gonzalez transfers his passion for life to canvas; Lopez is a Cuban photographer whose work has been shown in the Smithsonian American Art Museum; Figueroa is a Puerto Rican artist who believes humans are constantly evolving and presents his ideas through multimedia sculptures; another Puerto Rican artist, Cumbas relies on his observation skills and his work has become very recognizable thanks to his signature technique. This exhibit will run through October 5. The vibrant colors of Hispanic artwork can also be found in The Terrace Gallery in Orlando City Hall. The City of Orlando will once again kick-off Hispanic Heritage Month on September 9, celebrating the Latin American culture with colorful art pieces by 12 local Hispanic artists. The exhibit will run through October 15. For additional information on the exhibit and other events and programming, visit the city’s website.
Mystery
This is a just a sampling of offerings you will find right here in our community. Seats are being shined, sets are being built and new paint brushes bought. The new season starts now, so it’s time to buy a ticket. Visit www.OrlandoatPlay.com for additional listings.
Artist: Roberto Gonzalez
Culture at the Casa
Red Haired Girl, LegUp
Casa Feliz, a beautifully restored Spanish Farmhouse designed by acclaimed architect James Gamble Rogers II, offers a selection of entertainment during “Music at the Casa.” This free event takes place at the historic Winter Park Home Museum on Sunday afternoons and includes tours. The sounds of classical guitar can be heard on October 5 when Luis Garcia—who has formal training at the Conservatory of Music of Puerto Rico and University of Central Florida—will play flamenco guitar. Those who enjoy the genre will not want to miss the dance performance on October 19 by Alborea Dances Flamenco.
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Photo by J. Tomas Lopez
CINDY BOWMAN LAFRONZ
Hispanic Chamber of Commerce of Metro Orlando
Director of Community Relations Rollins College @rollinscollege
FEATURE STORY
BUSINESS INFORMATION SECURITY WHY IS INFORMATION SECURITY CRITICAL FOR YOUR BUSINESS SURVIVAL? Research by the University of Texas has shown that only 6 percent of companies suffering from a catastrophic data loss survive, 43 percent never reopen and 51 percent close within 2 years. So, why is it that every day, millions of organizations are exposed to malicious attacks, or data loss, without proper protection? The main reason is misinformation! Most small and medium company owners think that cyber crooks only go after large corporations with high value target information. The truth is that more and more, these hackers are going after small and medium businesses. Why, you ask? Simply put- ease of access. Large corporations have the resources to put in place robust and efficient security measures to defend their networks. On the other hand, most small and medium businesses do not have the knowledge, personnel, or resources to put in place even the most basic protections, let alone sophisticated cyber defense mechanisms required to protect today’s infrastructures and information. In a poll conducted among roughly 1,500 small businesses by Applied Research on behalf of Symantec, one-third of small businesses reported that they didn’t even have antivirus software installed on their computers. In today’s environment, having effective antivirus solutions, while helpful, is not enough at deterring cyber-attacks. The Department of Defense (DoD) uses what is called “Defense in Depth”, or a series of mechanisms, processes, and technologies aimed at defending the infrastructure and the information it contains. The pentagon reports it receives over 10 million cyber-attacks daily! In 2014, the DoD is expected to spend $4.7 billion in cyber defense operations. So, how can you compete with the Pentagon for cyber protection? It is a matter of priorities. For the government’s $82 billion annual IT budget, $4.7 billion does not amount to much, but what about a small or medium business? It is estimated that cyber theft costs as much as $1 trillion in economic losses a year. How much of that loss can your company afford to contribute? According to a study conducted by Statista, a statistical analysis firm, over 80% of successful cyber-attacks resulted in damages of over $100,000 and over 70% in more than $200,000. Can your company survive these attacks? What kind of business do you run? Banking, Retail, Hospitality, Services, NonProfits? The fact is that it does not matter. If your company is in any way connected to the internet, you are at risk. The simple act of conducting banking transactions over the internet, or having a company web site, makes your company vulnerable. So, what are some of the costs associated with cyber-attacks? These are many, but some of them include the cost of: notifying affected parties, providing credit monitoring to affected parties, public relations consultants, forensic investigation to determine the cause of a breach, and defending and settling lawsuits. These are cyber-attack direct costs, but even more important are the costs of the loss of reputation, loss of customers, and of course, loss of revenue.
Hispanic Chamber of Commerce of Metro Orlando
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MEET: GABY ORTIGONI, MANAGER OF COMMUNITY RELATIONS
“ I’M VERY PROUD TO REPRESENT OUC IN OUR COMMUNITY”
Gabriela Ortigoni has been selected as one of 12 national finalists for the 2014 Coors Light Líder of the Year. If Gaby wins, ALPFA Orlando will receive a $25,000 grant for leadership development programing benefiting the Central Florida professional community.
OUC is proud to support Gabriela Ortigoni — our local Hispanic Líder VOTE TODAY! Go to www.CoorsLightLideres.com.
For more than 15 years, Gaby has been serving our community as a volunteer for many non-profit groups including ALPFA, the nation’s premier Hispanic leadership and professional development organization. At OUC, Gaby manages partnerships with more than 150 local organizations and our employees’ involvement in the community. 18 | VISIÓN
Hispanic Chamber of Commerce of Metro Orlando
communicating with is the intended server. Web browsers also provide additional protections such as “pop up blockers,” security settings, incognito mode and others that help protect your identity. 7. Do not download unknown files. In most cases, these are pirated or modified software intended to get access to your systems. Buy what you need from authorized vendors. 8. Stay away from unknown security alerts. If you get these while searching the web, quickly close the website. If you repeatedly get these, especially if they indicate you must pay to upgrade your protection, most likely your system has already been infected and it needs professional help. 9. Be careful with what you click. More often than not, pop up ads and buttons for “free” or “special” offers are designed to take users to internet traps, resulting in infected systems. 10. Use File sharing only if needed. By setting systems to share files openly, systems are much more exposed to attacks. As shown, there are many free steps users can take to increase the security posture of their information systems. In addition to these, there are more complex, but still relatively inexpensive solutions that, like the Pentagon, can also be implemented to provide Defense in Depth. So, what to do and what will it cost, you ask? The fact is that many of the security measures required to have a more secure environment do not cost anything! Here is a list of the top 10 procedures you can implement to secure your information: 1. Change your passwords often and make them long and difficult. You should change your password at least every month and you should make it at least 10 characters long using letters, numbers, and special characters. 2. Don’t share passwords for multiple purposes or multiple sites. This is especially true for email and banking. Use different passwords, so if one is compromised, the rest of the information is safe. 3. Implement at least basic Antivirus, AntiSpam, and AntiMalware protection. By doing this, your system will be protected from 95% of the potential threats. Instead of a free solution, you may want to consider an “enterprise” solution with proactive and enterprise-wide protection for all business computers, servers, etc. 4. Keep your systems and programs updated. Most computer systems for small and medium business run Microsoft, Adobe, and other operating systems prone to attacks. By implementing manufacturer software patches, your systems will be less vulnerable.
Some of the more common solutions include: 1. Firewalls: Firewalls are designed to filter unauthorized and dangerous traffic from entering the protected system. In other words, it is a “gatekeeper” for traffic coming in. 2. Virtual Private Networks (VPN): A VPN extends a private network across a public network. It allows a computer to send and receive data across shared or public networks as if it is directly connected to the private network, and thus benefitting from the security a private network offers. 3. Web Content Protection: As a firewall acts as a “gatekeeper” for inwards traffic, a Web Content solution protects against users within the organization from visiting unauthorized web sites, the second cause for attacks after email. 4. Encryption: Encryption is the process of encoding messages or information in such a way that only authorized parties can read it. The topics discussed here only scratch the surface of a sound Information Technology approach, but should serve as a starting point for small and medium businesses to recognize the potential catastrophic impact some of these vulnerabilities can cause, as well as identifying some common sense steps business owners can take to protect themselves and their business.
5. Watch your email. The number one method for infecting systems is through emails. Be suspicious of unknown or even known persons sending suspicious emails, without a subject or with just “generic” subjects, as these are normally used to infect systems.
GABRIEL RUIZ
President
AITC INC
6. Stay away from unsecured websites. The “S” on “https” stands for “secure,” which is basically an assurance that the server you are
www.aitcinc.com
Hispanic Chamber of Commerce of Metro Orlando
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VENTANA AL
JAZZ
BUSINESS SET TO MUSIC 20 | VISIÓN
Hispanic Chamber of Commerce of Metro Orlando
COVER STORY
In 2008, Pedro Zorrilla had an idea – Let’s give something away and make money while doing it. And if we are successful, we’ll do it every month. And if it works in Puerto Rico, we’ll try it in Orlando, Florida. And if it works in Orlando, we’ll take the idea to several other venues throughout the United States and Latin America – the kind of venues where music and business can come together to create new opportunities. Latin Jazz was the music, and making a positive impact on the local economy was the goal. The man who saw these possibilities was Pedro Zorrilla. He called his idea Ventana al Jazz. Ventana al Jazz is based on the concept of Mercado Urbano (urban market). The concept involves giving local merchants and farmers new opportunities to sell to local customers. To make this idea work, Pedro realized he needed to bring together large numbers of potential customers in one place at one time. In the Condado district of San Juan, he found the right place. He chose a park called Ventana al Mar (Window to the Sea) located in a highly urbanized area that offered a beautiful view of the water.
Photos by Daniel Kuykendall
Hispanic Chamber of Commerce of Metro Orlando
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“Ventana al Jazz empowers a sense of pride in being Puerto Rican...I expect to see Ventana al Jazz in Central Park, New York.”
Chairs and Blankets and Beautiful Music In keeping with the beauty of Ventana al Mar, Pedro reasoned that a concert featuring beautiful music could attract the whole family. In June of 2008, the first Ventana al Jazz was launched with just one corporate sponsor and 700 music lovers bringing their lawn chairs and blankets. They came to hear a free jazz concert. When they left, they told their friends. Today, Pedro’s concerts are held every month, each concert attended by an average of 15,000 people, and supported by 22 corporate sponsors. True to Pedro’s original plan, the concerts are still free. 22 | VISIÓN
Hispanic Chamber of Commerce of Metro Orlando
Who Is Pedro Zorrilla? “Pedro is the kind of person you can call at 4:00AM in the morning and ask for help,” says Euribiades Cerrud II, a local Orlando attorney with the law firm of Perquera, Cerrud & Birmingham. “Pedro always had lots of friends, and loyalty has always been one of his most outstanding qualities,” says Euribiades. As one of Pedro’s former classmates at Colegio San Ignacio de Loyola in San Juan, Euribiades can attest to Pedro’s character and ambition. Euribiades recalls that Pedro’s drive and entrepreneurial spirit quickly became apparent while still in high school. As a member of the student government, Pedro created a student-run store to sell school supplies. As an additional outlet for his energies, Pedro performed as an exceptional, multi-talented athlete appearing in photos throughout his school yearbook. After earning his undergraduate degree at St. Joseph’s University in Philadelphia, Pedro committed himself to returning to Puerto Rico. Back home, his plan was to find a short summer job before continuing his education. “I applied for a summer job at Banco Popular, but they offered me a full-time position instead,” says Pedro. His initial reaction was to turn down the job. However, his father advised otherwise, telling Pedro that he needed to pay his own way. Thus, began an eight-and-a half career with Banco Popular.
A Career of Service The year was 1983 and Banco Popular was the right place at the right time. The bank’s mission is to be the “premier community bank in the markets we serve.” It is a mission that matched Pedro’s desire to be a team player while creating genuine economic opportunity within the community. Commenting on the qualities that have made Pedro an effective business person, Richard Carrión, the Chairman and CEO of Popular, Inc. and long-time friend says, “From day one, Pedro stood out as a leader in the making. He is innovative, enthusiastic, focused and has excellent people skills.” Today, at a time when Puerto Rico’s economy is struggling, Mr. Carrión says that Pedro “has found innovative ways to create alliances with other markets that generate economic activity in the island and attract foreign capital.”
Pedro made a strategic decision when choosing Latin Jazz, because it would “attract people who appreciate music that reflects core family values and more upscale tastes.” He recognized jazz as the kind of music that could celebrate the culture of Puerto Rico, while also incorporating different styles and influences. Just as important, Ventana al Jazz was the kind of event that could connect people who had purchasing power with people who had something to sell - local businesses that ranged from restaurants to farmers with food stalls.
For Pedro, his experiences at Banco Popular served as a springboard for his personal ambitions to launch a number of entrepreneurial enterprises. Joining with Jorge Ramírez, another Colegio San Ignacio classmate, Pedro formed a real estate development company. Blending their talents, Jorge provided his architectural skills, while Pedro contributed his banking and marketing skills. They then turned their attention to Ventana al Jazz and to the eventual goal of exporting the concept to the U.S. mainland.
Hispanic Chamber of Commerce of Metro Orlando
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Hispanic Chamber of Commerce of Metro Orlando
At Home in a New Home
The 79th Municipality With a population of 3.6 million, the Commonwealth of Puerto Rico is made up of 78 municipalities, each governed by its own mayor and legislative assembly. On the U.S. mainland, the 2010 U.S. Census put the number of Puerto Ricans residents at 4.6 million, with some more recent estimates putting the number as high as 5 million. Locally, according to a recent WFTV-TV, Channel 9 report, the Central Florida area is becoming the new home for as many as 100 new Puerto Rican families every week. The result is that Metro Orlando now beats out Philadelphia and Chicago in the number of Puerto Rican residents, coming in second only to New York City. Perhaps, not surprisingly, Central Florida is often thought of by many as the “79th Municipality.” Many of these Puerto Rican families living in Metro Orlando experience a unique sense of identity as members of a growing local community. In choosing to bring Ventana al Jazz to Orlando, Pedro recognized that the “79th Municipality” was a logical place to appeal to that sense of identity and belonging. Expanding the Ventana al Jazz concept to Central Florida was also aided by the proximity of Puerto Rico, with direct airline flights making travel back and forth quick and convenient. Many factors such as these, combined to make 2013 the year that Ventana al Jazz successfully came to the mainland, at Lake Eola Park in downtown Orlando eventually becoming the venue for the last several performances.
“I want to portray the beautiful face of Puerto Rico,” says Pedro. He achieves that goal by bringing musicians from Puerto Rico along with many local groups to the amphitheater in front of Lake Eola. Cranes Roost Park in Altamonte Springs is also on the schedule for this year. One of the people who enjoys beautiful music by the water is José Díaz, an account executive with Telemundo Orlando. He first attended Ventana al Jazz while living in Puerto Rico and today continues to be a loyal fan. “Ventana al Jazz empowers a sense of pride in being Puerto Rican,” says José. Looking to the future José says, “I expect to see Ventana al Jazz in Central Park, New York.” The Hispanic Chamber of Commerce of Metro Orlando also recognizes the economic benefits of reducing the distance between Puerto Rico and the mainland. Recently it has partnered with Ventana al Jazz Orlando to spread the word. Diana Bolivar, the President of the Chamber says, “Pedro brings us back to our roots”- Noting that Pedro’s family and primary residence is still in Puerto Rico. Diana applauds Pedro’s commitment to creating economic opportunities in Puerto Rico while simultaneously developing markets outside the island. Diana states it simply when she says, “Pedro demonstrates you can have it both ways.” ”Having it both ways” requires the ability to work with people of different cultures, languages and backgrounds. In addition to his reputation for initiative and integrity, much of Pedro’s success is built on his relationship-building skills. For him, an understanding of culture and language along with a desire to serve the needs of customers is a formula for success. He believes it is a formula that works for both small entrepreneurs and large multi-national corporations. It is a formula that reduces the distance between a person’s place of birth and his or her current home.
Identity and the Power of Music With a track record of successful Ventana al Jazz concerts, Pedro is turning his attention to the next five years. As a true entrepreneur with a tested and proven idea, Pedro is planning to scale up. His goal is to grow to 25 locations with Orlando serving as the headquarters for expansion outside of Puerto Rico. Pedro’s goal also involves presenting a positive image of his culture and homeland to all people throughout the United States. It is a mission to provide economic benefit to the venues where Ventana al Jazz is presented, while showcasing the talents of Puerto Rican performers. It is a mission to use the power of music by bringing people of different backgrounds together. It is also a mission to help people value their identity and traditions. As Pedro says, “We must never forget GEORGE FOURNIER where we come from.”
Freelance Writer
Hispanic Chamber of Commerce of Metro Orlando
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ADVOCACY CORNER
HISPANIC VOTING POWER & THE COST OF APATHY We Floridians find ourselves in what pundits predict will be the costliest gubernatorial race in history. With ten media markets to drown in advertising, Florida elections don’t come cheap. Despite flooding of the airwaves, we hear the same thing every election: “Latinos don’t turn out to vote. Hispanic representation among officials is insufficient. We only hear from candidates in even-numbered years.” Notwithstanding aggressive absentee voting programs, 10 days of early voting, and multiple Hispanic candidates on the ballot, we witnessed dismal turnout in the recent August 2014 elections. Latino participation in Osceola County hit just 13%, with 16% in Orange, and Seminole besting the region with 18%. Even in 2012, where Hispanic turnout reached an all-time high, only 48% of eligible Hispanic voters actually cast a ballot nationally.
Political landscape of Florida
With a 3% increase in Hispanic share of the electorate since 2008, Florida mirrored national numbers in 2012, with just under half of eligible Latino voters participating in our state. These numbers were partly influenced by cumbersome voter registration laws, an illegal, targeted purge of voter rolls, and misconceptions that “my vote doesn’t matter.”
Another issue permeates divided factions of the Hispanic community’s leadership within the I4 Corridor. Democracy should never be dictated; anyone who seeks to selflessly serve his or her community should run for office. But when leadership fails to coalesce around one formidable Latino candidate to maximize support and resources, the division inevitably leads to a split vote, electing non-Hispanics. Organizations like the Hispanic Chamber of Commerce of Metro Orlando have combatted these issues by creating its Governmental Affairs Committee, Civic Advocacy Series, and Political Hob Nob to increase civic participation in our local community.
Lack of representation: The NPA factor
Florida registration trends indicate an increasing number of voters identifying as No Party Affiliation (NPA). While this may seem like an independent option, the reality is NPA voters limit their own power by eliminating their voice from Florida’s closed primary elections. According to current registration numbers, Florida Hispanic voters are in a nearly 3-way split among Democrats, Republicans, and NPAs, with Democrats leading by a few percentage points. With approximately a third of active registered Hispanic voters excluded from primary contests, the chances of electing Hispanic candidates drastically decreases.
The times when Cuban-American Republicans in the south dominated the Florida Hispanic electorate are gone. Our increasing Hispanic population, largely fueled by the fleeing diaspora from Puerto Rico and other Latin American states, has created a new landscape in arguably the country’s most critical political region: the I4 Corridor. This swing battleground area from Tampa to Daytona plays kingmaker in state and national elections, with Hispanics holding the crown.
Despite my original registration as a Hillsborough County Republican, I too was an unaffiliated voter until I realized I was contributing to the lack of Hispanic representation. I realized aligning with a party on paper didn’t change my middle-of-the-road philosophy, nor did it dictate my ultimate vote in November. It did not mean the party owned me; it meant I truly owned my vote.
As the fastest, largest, growing minority in Florida and beyond, with numbers to control any and all elections, why haven’t we maximized our power through turnout and elected officials?
The taxes we pay, our quality of education, earned sick time, and even the neutrality of our internet are all determined by politics. Hispanics are well-positioned in the right place at the right time to decide these policies and demand our community’s agenda. Nowhere in the country does a vote count more than in the I4 Corridor. As a united force, however, we have not truly done all we can to increase our numbers, representation, and voice.
The influence of leadership
In 2008, I was blessed to trek across our nation to speak with Hispanic voters from Iowa to Texas during the most contested presidential primary of our time, yet the apathetic rhetoric I encountered was alarming. People vote when they are engaged in the process, beginning in non-election years with civic engagement and education. Major political parties are visible during elections, but both Democrats and Republicans have failed to maintain significant voter outreach programs during off-years. The media has traditionally played a role in anointing or dismissing candidates, but casual spin has intensified to manipulate elections. The media holds a premier responsibility to seek truth and report it, not to base its editorial content on the revenue provided CHRISTINA (or not provided) by HERNANDEZ candidates. Hispanic Market Consultant @XtinaHernandez
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Hispanic Chamber of Commerce of Metro Orlando
We ultimately hold the power
We must hold each other accountable, our families, schools, businesses, and community at-large, sharing our wisdom, knowledge, and moral responsibility to engage in our government. This starts with registering, but goes beyond casting a ballot. Solidifying our power means knocking doors, making phone calls, donating funds to our candidates, and supporting our chosen leaders from the beginning. It means uniting and organizing with a common agenda to ensure we all move forward. We have an opportunity to flex our muscle from now until November, engaging with our candidates and turning out to vote in higher numbers than expected. Doing so opens more doors to our community, creates better political opportunities, and addresses the gripes we constantly hear. We must be the change we wish to see, as we truly are the ones we have been waiting for.
ONE OUT OF THREE!
SALES PERSONALITY RUSH
Whether the person is in sales or not, there will be three types of people earning sales. Right now, you are one of the following three cases even when you might not be in a formal sales role. Identifying which of the three you are, will help you understand what you need to work on to get better in sales and or to help your team earn more sales.
The moral of the story
The Challenge
1- Either you do not know the psychology and the skill that it takes to earn a sale, so you have to do it more and practice many more times than most to get the results that you want.
Three men set into a competition to see how many people can they sell in one week. All three people are selling the exact same service. The first person, John, is hungry and excited for sales. John has never done anything relating to the professional sales world, but is eager to give it his best shot. The second person, Rick, has been in sales for the past ten years, continues to learn, constantly develops himself, loves the game, is fearless about approaching people, skillful in the use of words, and considers himself to be knowledgable in the art of selling. The third person, Bob, is a business owner and contributor to the community. Bob is influential among his piers, and does not consider himself someone that knows how to sell.
How many sales in a week? At the end of the week, all three men sold three people. Which one do you identify with? Before you choose, let’s examine how each one of them got their results: The first person, John, talked to one-hundred people, and sold three. Due to his lack of skill and influence, eventually someone had to buy from him. But he knew, that what he lacked in skills, he could make up in numbers if he had the discipline to put in the work. The second person, Rick, talked to ten people, and sold three. Confident with his sales skills and art of persuasion, he knew that three sales out of ten prospects is the closing rate of a rockstar. Rick knew that what he lacked in influence, he could make up with his sales skills. The third person, Bob, talked to three people, and all three bought. He didn’t make much of an effort, and with hardly any sales skills, or any numbers to play with, he sold all those he talked to.
Analyze the story. Which one of the three cases do you identify with? Have you ever experienced or know anyone that has gone through something similar? Because you will earn sales in one of three ways:
2- Either you have learned how to sell, developed yourself into a persuasive person to earn sales easier and more effectively, thus not having to burn hours going out an talking to unqualified people. 3- Or you have done enough in the community, created something worth recognizing, developed long lasting relationships, helped many people, and built yourself into a valuable and influential enough person for people not to question you and be ecstatic to join you in business. And if that is the case, sometimes a few people come to you first, without having to go chase them. Do you get it now? Because whether you want to start today, or you’ve been in sales for a lifetime, you will sell because you are one of the three cases explained. You play with big numbers and someone will eventually buy. In this case you have to build yourself into a persuasive person or start becoming someone significant to society. You are skillful in the art and will close sales with less numbers, but if you want to earn more and bigger sales, you’ll have to become an influential figure among others. Or you don’t have to do as much because of the person that you are for the people. In that case you want to help others get where you are, thus in return become a bigger icon in the community. Maybe consider nation-wide, or world-wide significance. Whichever one you identify with most, you will have to talk to people regardless in order to earn sales. Especially if you offer a service in MILLO your business. ALDEA The Sales Personality Echo Interaction Group @milloaldea
Hispanic Chamber of Commerce of Metro Orlando
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CULTURE
WILL SPANISH-LANGUAGE TV BE AROUND IN 10 YEARS? Some clichés deserve a pass. One that comes to mind is: “Reports of my death have been greatly exaggerated” –Samuel Langhorne Clemens (Mark Twain). I thought about this magnificent quote, because it reminds me of something that happened at the beginning of my career in Hispanic Advertising. New York circa 1990- We were learning all we could about how consumer dynamics differed between the general U.S. population and the Hispanic Market. This learning was essential to our success in advising national advertising clients on how to market to U.S. Hispanics. It was a time of discovery. One study I read suggested that by virtue of migratory, cultural and linguistic realities, the U.S. Hispanic Market needed a Spanish language media infrastructure as a primary source of information and entertainment. That study predicted that the acculturation of U.S. Hispanics would happen so swiftly, that within a decade of its publication, Spanish language TV would be a thing of the past. At the time I wondered if that contrarian view could be right. It has been over 20 years since I read that study, and what we are seeing today illustrates quite the contrary. ON TOP WITH A ‘BANG’ - For the week ending April 6, 2014, the No. 1 English‐language primetime program viewed in Hispanic households is CBS’s The Big Bang Theory, according to Nielsen. The show earned a 4.7 rating, capturing 985,000 viewers 2+ in Nielsen’s Top 10 English‐language Primetime Programs in Hispanic Households. Of the Top 20 Spanish‐language primetime programs
Charlotte, N.C. Raleigh area, N.C. Atlanta, Ga. Orlando area, Fla. Ft. Myers-Naples, Fla. Oklahoma City, Okla. Tampa area Fla. W. Palm Beach area, Fla. 28 | VISIÓN
168 138.9 126.9 125.1 123 119.2 112.2 110.9
Hispanic Chamber of Commerce of Metro Orlando
viewed by Hispanic households during this period, 18 attracted more viewers than The Big Bang Theory. Nielsen suggests that this demonstrates the vitality of Spanish‐language television to marketers. I think it is quite clear that the predictions made in that report from the 1990s were greatly inaccurate. During the past few years, the question of how the acculturation and migration of Hispanics in the U.S. will impact the future of Spanish language television has understandably been raised by advertisers and several other markets. You will notice that I do not question the future of Spanish-language media. That is because the focus is usually on Television. Many would argue that Latino music has a viable future in the U.S. and that its existence is secure. So, what in fact does the future hold for Spanish-language television in the U.S? The short answer isNobody knows exactly. What we do know is that the population growth of U.S. Hispanics exceeded all expectations, and that this growth is in part due to the arrival of Spanish language dominant Latin Americans. We also know that the growth of the Latino population is still on the rise and that there is no evidence to suggest that it will stabilize in the near future. The fact that 4 out of 10 Hispanics in the U.S. are not U.S. -born, suggests that there will continue to be a market for Spanish language television. We also know that the U.S. Hispanic market is experiencing a geographic shift:
Seattle-Tacoma, Wash. Washington area, D.C. Las Vegas, Nev. Minneapolis-St. Paul, Minn. Kansas City, Mo.-Kan. Salt Lake City, Utah Austin, Texas
108.3 108.1 103.7 98 96.5 96.5 84.5
Photo by Jeremy Reaper
We know National advertisers and consumer research entities have conducted extensive studies about the future of Spanishlanguage TV use. A report by Experian suggests that although younger Hispanics have become more acculturated and have increased their use of English, Spanish still remains important in the home, and that their viewership of at least some Spanishlanguage television is vital to retaining their use of Spanish at home. “For marketers seeking to gain traction with Hispanics, the incorporation of Spanish-language television into a client’s media buying and planning strategies becomes an essential component to fully capturing this important consumer segment” (Experian). Hispanic television itself has conducted research in order to chart its own future: Tom Maney with Fox Hispanic Media, stated that in 2010 Fox Hispanic Media conducted a Latino Mindset Study with consumer market research firm, Smith Geiger. 1,800 interviews with Hispanics were conducted and it was found that the demand was that of in-language, in-culture programming that mirrored the general market fare. “As the Hispanic population continues to grow, Hispanics have demonstrated that you can still live in your preferred culture and your preferred language, based on your choice at any given moment,” as stated by Maney. “The U.S. is becoming more Latino, more so than the Latino becoming more American.”
ask about births outpacing immigration and about whether or not they will need to continue using Hispanic media versus total market media. Garcia concluded by stating that in five years not only will there will be Hispanics that only speak English, but there will also be those who only speak Spanish due to continued migration patterns. It should be noted that Hispanics in the U.S. have always been a part of the audience of English language media. It is also important to understand that we live in an era where generational and technological factors play a significant role in the language composition that will be utilized to serve different segments of the U.S. Hispanic market. This is not solely a Hispanic Market phenomenon; it is an industry phenomenon that transcends language. The question I sought to answer in this article is whether Spanishlanguage television will remain in our foreseeable future. Spanish television provides Hispanics living in the U.S. with a connection to their heritage and culture. Cultures evolve, but the evolution does not require an abandonment of one’s identity. The answer to this question by the way, is ¡Si!
MIGUEL RIVERA
Lino Garcia with ESPN Deportes, stated that with many Hispanic marketers asking the question of ‘How do we utilize the engagement in sports to amplify our brand?’, they will also
Station Manager/GSM MEGA TV Orlando
Hispanic Chamber of Commerce of Metro Orlando
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The Main StreetSTREET GARDENER THE MAIN Gardener
JUST SAY NO!
I just returned from vacation and experienced the shock of going from total relaxation to full throttle in a single day! I counsel people to occasionally take time off to recharge, but during those few days off, I realized that my work schedule was simply too full! As I prepared to return from vacation, the number of appointments already on my calendar for the rest of the year stunned me. While there were very few holes in the schedule for actually performing the duties that those appointments were going to produce, those “work blocks” were few and far between. I had already agreed to a multitude of commitments that were going to be very hard to keep, and some of them were not necessarily my priorities. I was about to complain to my wife about my schedule when I remembered an old friend who used to tell me, “You can’t blame the person who asks you, you can only blame the person who said yes.” I realized I was going to have to get better at saying “No.” Today, everyone I know is extremely busy and business owners especially need to remain focused on the priorities of running a business. We have access to great productivity tools like email, texting, Google searches, and smart phones, but somehow that has led to filling every second with some kind of activity, even the distracting and non-productive ones! The danger in filling every second of your time with commitments is that we don’t provide enough time to get the work done, especially when we encounter the unexpected. What happens when there is an illness, a traffic accident on the freeway, or any miscue that upsets our tightly planned schedule? What happens when you take vacation? Then things become a little more frazzled. My vacation provided some thinking time to realize that I had become too quick to accept new projects and new commitments that would help others but made it more difficult for me to get my priorities accomplished. My schedule was full of appointments that were made with the best of intentions but required me to come in earlier and stay later just to keep up. I had been trying to help everyone, but there are only so many hours in the day. I am going to have to get better at saying “No” to some things. So, how am I going to free up time on my schedule? First I am going to review all my prior commitments and see which ones are directly related to my priorities, and see which ones might be re-assigned. Secondly, I have begun to block out time on the schedule for planning and actually performing the tasks that I need to accomplish. Lastly, I intend to evaluate the need for a meeting before I schedule it. Maybe it could be handled on the phone, or maybe, with a few more questions, it might not require my attendance at all.
Do you feel like you are managing your schedule or is your schedule is managing you? My hope is that these few changes will make me a little less frazzled in the 4th quarter but true success will require me to say “No” to some requests which is really hard for me. If you happen to have any time saving secrets that you would like to share with me, you could always email them to jerry@nationalec.org anytime. But remember, it’s OK if you want to just say JERRY ROSS “No” to that request! I Executive Director will understand. National Entrepreneur Center Until Next Time…
@JerryRossOnline
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Hispanic Chamber of Commerce of Metro Orlando
HCCMO UPDATE It’s Hispanic Heritage Month (September 15 – October 15). It’s an important time for the Hispanic community, as we celebrate our different cultures and customs. We are a very diverse community; even within our staff and members many Hispanic countries are represented. Together, we unite to celebrate all the great contributions made through history that have shaped our values and traditions. The perfect setting to celebrate our heritage is at HCCMO’s Latin Food and Wine Festival. This two day event is held at Crane Roost Park located in Uptown Altamonte. The event starts with Savor the Night, an intimate culinary affair, Friday, October 17. We finish off with a great festival, Saturday, October 18 where the best in Latin cuisine, jazz and arts are featured for the entire family to enjoy. Come and celebrate with us! Visit www. latinfoodandwine.com HCCMO strives to educate its members on the importance of voting. In 2012, Hispanics composed 17% of the Florida electorate, making us the coveted vote in our home state and across the country. This political growing power and influence of our community can only be sustained with continued turnout in non-presidential election years such as this one. Our state and local political candidates understand their responsibility to inform us of their plans, but we also share responsibility to become educated voters on issues that affect us all. We all need to exercise our right to vote. Encourage your staff, business partners, family and friends to vote on Tuesday, November 4, 2014. Go out and vote! Can you think of a better way to end this successful year than at the 17th Annual Don Quijote Awards? This event will take place at the world renowned Epcot’s World Showplace Pavilion, Saturday, December 6, co-hosted by both the Hispanic Chamber of Commerce of Metro Orlando and the Hispanic Business Initiative Fund. To read more visit www. donquijoteawards.com. What a great year we’ve had and all because of you, our members! As the year comes to an end and the Holidays are fast approaching, keep in mind our Member Holiday Gathering, where every year we come together for a great feast to celebrate as one. HCCMO closes out another successful year. We are looking forward to 2015 as HCCMO continues to build relationships, provide leadership and support the economic development of the Hispanic business community of Metro Orlando.
DIANA BOLIVAR
President HCCMO @HCCMO
Don’t Miss the Boat! Don’t Miss the Boat! Don’t Miss the Boat! Mark your calendars… Mark your calendars… Mark your calendars… 7th Annual 7thAnnual Annual 7th Walgreens Orlando International Dragon Boat Festival Walgreens Orlando International Dragon Boat Festival Walgreens Orlando International Dragon Boat Festival Presented by PepsiCo Presentedby byPepsiCo PepsiCo Presented Saturday, October 18, 2014 Saturday,October October18, 18, 2014 Saturday, 2014 Bill Frederick Park at Turkey Lake Bill Frederick Frederick7th Park Turkey Lake Bill Park atatTurkey Lake Annual 3401 S. Hiawassee Rd., Orlando 32835 3401 S. S.Orlando Hiawassee Rd.,Orlando Orlando 32835 3401 Hiawassee Rd., 32835 Walgreens International Dragon Boat Festival Find out how you can fundraise online for your team’s entry fee.
Don’t Miss the Boat! Mark your calendars… Find out you fundraise online forfor your team’s entry fee.fee. out how how youcan can fundraise online team’s entry Presented by PepsiCo Contact Lynda Canatay for moreyour information Contact Lynda forfor more ContactSaturday, LyndaCanatay Canatay more October 18,information 2014 Lynda.Canatay@orlandohealth.com orinformation 321.841.2272 Lynda.Canatay@orlandohealth.com or 321.841.2272 Lynda.Canatay@orlandohealth.com or 321.841.2272 Bill Frederick Park at Turkey Lake
3401 S. Hiawassee Rd., Orlando 32835 Looking for a Unique TeamFind out how you can fundraise online for your team’s ● entry fee. up to 24 paddlers, Looking for a Unique TeamRecruit ● Recruit up to Looking for a Unique TeamContact Lynda Canatay for more information ● Recruit up24topaddlers, 24 paddlers, (20 paddlers, 1 dummer & 3 spares) (20 paddlers, 1 dummer & 3 spares) Lynda.Canatay@orlandohealth.com or 321.841.2272(20 paddlers, Building Opportunity? 1 dummer & 3 spares) Building Opportunity? ● Entry fee includes use of all equipment, Building Opportunity?
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Contact orlandodragonboat@gmail.com for more information! Contact orlandodragonboat@gmail.com for more information! Contact orlandodragonboat@gmail.com for more information! Contact orlandodragonboat@gmail.com for more information! Charitable Beneficiary:
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Hispanic Chamber of Commerce of Metro Orlando
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GALLERY
Supplier Diversity Business Matchmaking Session
2014 HCCMO Political Hobnob
Professional Development Series with Bob Cheatham
2014 HCCMO Political Hobnob
2014 HCCMO Political Hobnob
Professional Development Series with Simon M. Lia
Leads Group Joint Event with Millo Aldea
Public Allies Central Florida Graduation
Universal Studios Multi-chamber Event
Civic Advocacy Series Senator Darren Soto
Supplier Diversity Seminar Access to Capital
Supplier Diversity Business Matchmaking Session
WORKING! FOR YOU. 32 | VISIĂ“N
Hispanic Chamber of Commerce of Metro Orlando
July - September 2014
2014 HCCMO Political Hobnob
Professional Development Series with Bob Cheatham
Cafe with the President New Member Orientation Breakfast
BAH: SoirĂŠe
Ribbon Cutting Ceremony Outback Steakhouse
Universal Studios Multi-chamber Event
Supplier Diversity Seminar Access to Capital
Ribbon Cutting Ceremony Family Physicians Group
2014 HCCMO Political Hobnob
2014 HCCMO Political Hobnob
Professional Development Series
Ian Suarez Farewell Celebration
with Simon M. Lia
Hispanic Chamber of Commerce of Metro Orlando
VISIĂ“N | 33
LET’S FACE THE FACTS
a Rizzo
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tali
Ma ri
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José
An
vid Ramíre a D z
Maira Isab
ALL ABOUT THE LATIN SPICE! DAVID RAMÍREZ
HELENA RIZZO
JOSE ANDRÉS
MAIRA ISABEL
MARIO BATALI
Chef Ramírez is the Executive Pastry Chef at the Rosen Shingle Creek. He served as the Captain of Team USA in the World Pastry Cup of 2009 for the Coupe du Monde de la Pâtisserie. He has also been inducted into the Orlando Magazine Culinary Hall of Fame.
Brazilian chef, Rizzo, is the first to take home the Veuve Clicquot Latin America’s 2013 Best Female Chef Award. Her restaurant, Mani, was added to the World’s 50 Best Restaurants list that same year.
Chef Andrés is credited for bringing the smallplate dining concept to America, and is the first to receive the Hispanic Heritage Award by the White House. Time Magazine nominated Andrés as one of the world’s 100 most influential people.
Chef Isabel has been featured in the Travel Channel’s Bizarre Foods and Cooking Channel’s Hook, Line and Dinner. She is the Executive Chef at Disney World Golf Courses and also works with Florida Dairy Farmers promoting the health benefits of dairy.
Chef Batali has received the James Beard Foundation’s Best Chef: New York City and the Outstanding Chef of the Year Award. He also received the D’Artagnan Cervena Who’s Who of Food & Beverage in America, a food industry lifetime achievement award.
34 | VISIÓN
Hispanic Chamber of Commerce of Metro Orlando
CLASSROOM INNOVATORS GRANTS Bright House Networks invites you to apply for a Classroom Innovators Grant — a grant program designed to assist innovative educators with classroom needs . The program is available to educators who teach K-12 curriculum at public and private schools or at an afterschool nonprofit program that are within Bright House Networks service areas. Recipients are eligible to receive up to one grant during the promotion period, of no less than $250 and no greater than $500, to assist in their efforts to move students toward a brighter future through innovative learning.
To apply online, visit brighthouse.com/classroominnovators APPLICATION DEADLINE 3/31/2015
NO PURCHASE NECESSARY. To enter and for full rules, go to www.brighthouse.com/classroominnovators. Starts 8/4/14 and ends 3/31/15. Open to current K-12 teachers and administrators at public schools, private schools, and after-school non-profit programs in the Bright House Networks Service areas in Alabama (Metro Birmingham, Wetumpka/ Elmore, Greenville and Eufaula and the Florida Panhandle systems), California (Avenal, Arvin, Bakersfield, Buttonwillow, Delano, Lamont, McFarland, Maricopa, Shafter, Taft, Tehachapi, and Wasco), Florida (Brevard, Citrus, Flagler, Hernando, Hillsborough, Lake, Manatee, Marion, Orange, Osceola, Pasco, Pinellas, Polk, Seminole, Sumter, and Volusia), Indiana (Metro Indianapolis, Carmel, Fishers, Westfield, Zionsville, Fortville, McCordsville, Brownsburg, Avon, Plainfield, Danville, Pittsboro, Lizton, Marion, Gas City, Jonesboro), and Michigan (Redford, Livonia, Novi, Farmington, and Farmington Hills) who are at least 18 years old as of the date of entry except employees of Sponsor, their immediate families and those living in the same household. Void outside Bright House Networks Service areas in Alabama, California, Florida, Indiana, and Michigan and where prohibited. Grants will not exceed $500. At least eight will be awarded in each market, thereafter SponsorHispanic reserves the right to discontinue at any of time. Sponsor: Bright House Networks. Chamber of Commerce Metro Orlando VISIĂ“N | 35
WE HELPYOU BUILD
RELATIONSHIPS.
WORKING! FOR YOU. 36 | VISIÓN
Hispanic Chamber of Commerce of Metro Orlando
www.HispanicChamber.net
Orlando Fashion Square Mall - 3201 E. Colonial Dr. • Suite A20, Orlando, FL 32803