EloTalk 1 - 2015 by GRØSET™

01 2015 no.

Product and Business News / Environmental Updates

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IN THIS ISSUE Celebrating 100 years of the Pure-Pak® patent

Bio-based PE moves Elopak closer to 100% renewable vision

Elopak hits 100% FSC™ Certification Target

EloBrick™ material rolls out to growing success

Skånemejerier completes its move to Pure-Pak® Sense

Packaging by Nature – The material matters of renewability

School milk so fresh you can hear the ‘Moo’!

An Oasis of fruit f lavours in Pure-Pak cartons

A New Kind of Milk

Icebox brings more natural refreshment to the US

Acti-Sol’s Green Approach Leads to Carton Packaging 22 Crediton dairy brings ‘GÜ’ in cartons 24 Cartons are valuable communication tools in Italy 26 Dos Pinos gives loyal customers opening convenience

Published by Elopak AS Group Headquarters. Postbox 418 Skøyen, 0213 Oslo, Norway. Tel: +47 31 27 10 00, Fax: +47 31 27 15 00 Editorial Team: Jutta Pinnerød, Ingrid Lille Thorsen and Stephanie Sergeant (Research) Design: Caramell Idé og Design March 2015

PRODUCT & BUSINESS NEWS – ELOTALK NO. 1 | 3 |

| PURE-PAK速 PATENT ANNIVERSARY |

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CELEBRATING 100 YEARS OF THE PURE-PAK® PATENT Not many products around today are over 100 years old and have stood the test of time in their original format. It is an achievement worth celebrating, and in 2015 Elopak will be doing just that for the official 100 year anniversary of the paperboard gable top carton.

n 19 October 1915 the US Patent Office granted the first patent for a paper milk bottle, which became known as the gable top Pure-Pak® carton. In 1928 the patent and trademark was acquired by the American Paper Bottle Company, who then worked to perfect the PurePak® container and the machinery that formed, filled and sealed it. By 1934 the first machines were built and operational and the Pure-Pak® carton was well on its way to its now iconic status within the global food and b everage packaging industry. Indeed, a century later the gable top carton is still one of the most popular packages for milk and juice products

all over the world. The Pure-Pak® carton has evolved into a globally trusted and sustainable package for beverages and liquid foods of all kinds, and is used daily by consumers in over 100 countries. For Elopak and its worldwide markets, there is no secret for the success of the Pure-Pak® carton. Its lightweight, user-friendly and product protection properties have maintained its popularity for generations across continents and cultures. Made from renewable resources and fully recyclable, the carton scores equally highly on sustainability with Elopak rigorously and continuously developing its environmentally superior benefits.

Over the years Elopak has developed new designs and shapes, new features and functions for the Pure-Pak® carton. These innovations have served to enhance the classic gable top carton’s status as one of the most recognized and respected forms of packaging, selected by some of the largest brands in the world.

➼ For more details about the mazing story of the Pure-Pak® a carton see the history section on www.elopak.com.

PRODUCT & BUSINESS NEWS – ELOTALK NO. 1 | 5 |

| ENVIRONMENTAL NEWS |

BIO-BASED PE MOVES ELOPAK CLOSER TO 100% RENEWABLE VISION In December 2014 Elopak announced the launch of beverage cartons featuring certified bio-based renewable polyethylene (PE). A wide range of Elopak cartons featuring renewable PE are now commercially available, making Elopak a pioneer in offering packaging with renewable coating.

Selected closures are also already available, and this offering is being continuously developed. As an industry first, Elopak uses second generation renewable PE, made of E uropean-sourced biomass that is not in competition with food s upply. With this latest innovation, Elopak aims to replace all fossil-based raw materials with renewable alternatives as part of its ambitious Future Proofed Packaging Strategy. An increased use of bio-based PE helps reduce the use of fossil-based materials by replacing them with resources that can be regenerated. Additionally, using renewable PE also reduces one of the largest sources of CO2 emissions in the beverage carton value chain. Elopak is working in partnership with key customers wanting to boost the environmental merits of their packaging, and the first production of cartons with bio-based PE has now begun. “This is a key milestone in Elopak’s efforts to reduce the environmental footprint of our products. We have a vision to deliver products with zero net impact on the environment, and this is an important step towards that goal”, says Elopak’s CEO Niels Petter Wright.

Bio-based plastics are generally made from crops; however in this case the renewable or bio-based PE is produced from biomass from second generation feed stock. Second generation raw materials are derived from by-products or waste products such as vegetable oils, and as such are not in competition with the human food supply. Furthermore, the bio-based PE used by Elopak is locally sourced within Europe. In addition, the renewable PE used by Elopak is fully certified through the entire value chain by the International Sustainability and Carbon Certification system (ISCC PLUS). ISCC PLUS sets strict requirements for sustainability and traceability through the entire value chain, with a chain of custody certification based on a mass balance system*. Elopak’s plants in the Netherlands and Denmark are already certified according to the international standards of ISCC PLUS. “The beverage carton is the environmentally superior packaging choice, consisting of at least 75% renewable

aperboard derived from responsibly managed forests. p The remaining materials are mostly made of polyethylene, a polymer usually produced from fossil-based raw materials. Renewable PE brings us much closer to our vision of a 100% renewable carton. At the same time, we are further reducing the carbon footprint of the carton; a footprint which was already best in class within beverage packaging”, says Kristian Hall, Director Corporate Environment at Elopak. The renewable polyethylene is produced in exactly the same way as regular oil-based polyethylene, the only difference is the raw material input. Hence, there are no physical or technical differences between regular PE and the renewable PE. The new bio-based cartons are therefore fully compatible with all current filling systems.

➼ For For more information about the new bio-based cartons please contact your local Elopak Market Unit or Elopak’s Environmental Manager Marianne Groven at Elopak Headquarters in Norway; marianne.groven@elopak.com

FACTS Mass Balance System: A system where there is a certified, guaranteed link between the amount of input into a process and the amount of output from the process. For each ton of renewable material put into production, an equivalent amount of the finished product can be claimed as renewable. Within the production unit, products can be mixed.

ISCC: ISCC stands for “International Sustainability and Carbon Certification” and is a world-wide applicable and acknowledged certification system for any kind of bioenergy and biofuels. ISCC PLUS is specific for food and feed products as well as for technical/chemical applications (e.g. bioplastics) and applications in the bioenergy sector (e.g. solid biomass). See www.ISCC-system.org

PRODUCT & BUSINESS NEWS – ELOTALK NO. 1 | 7 |

| ENVIRONMENTAL UPDATE |

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ELOPAK HITS 100% FSC™ CERTIFICATION TARGET Elopak has successfully hit its goal of achieving 100% Forest Stewardship Council™ Certification across all of its global operations. As of 14th January all of Elopak’s production units, including its joint ventures, are fully FSC-certified.

FACTS Elopak is ahead of its deadline in fulfilling an industry-wide commitment to secure Chain-of-Custody certification of all production units by 2018. The journey towards this milestone began in 2010, when Elopak started its Chain-of-Custody (CoC) certification according to the standards set by the Forest Stewardship Council (FSC). A rigorous implementation programme of FSC certification was then put into action to fulfil the commitment. Marianne Groven, Environmental Manager, Elopak explains: “FSC- certification ensures that our cartons are made with FSC-certified wood from responsibly managed forests and other controlled sources. The wood fibers are naturally renewable, if the forests are well-managed and replanted after harvest.” “This commitment spans not just our own operations but is industry-wide and includes securing FSC CoC certification for all liquid packaging board mills by 2015 and for all beverage carton manufacturing plants by 2018. In addition, the commitment includes 100% purchase of legal and acceptable fibers by 2015, which we have also fulfilled.” In 2014 Elopak reached a volume of 3,5 billion FSC-certified cartons, aiming to further increase the number of certified cartons in the coming years.

The Industry self-commitment (the ‘ACE* converters commitment’): Elopak, Tetra Pak and SIG Combibloc, as ACE converting members, are committed to globally: • Sourcing 100% wood fiber from legal and acceptable sources by 2015 • Securing CoC certification for all liquid packaging board mills by 2015 • Securing CoC certification for all beverage carton manufacturing plants by 2018 *ACE = the Alliance for Beverage Cartons and the Environment

Forest Stewardship Council (FSC) is an independent, nonprofit organization devoted to encouraging the responsible management of the world’s forests. FSC sets high standards that ensure forestry is practised in an environmentally responsible, socially beneficial, and economically viable way.

➼ For more information on FSC contact Marianne Groven at Elopak Headquarters in Norway; marianne.groven@elopak.com

PRODUCT & BUSINESS NEWS – ELOTALK NO.1 | 9 |

| BUSINESS NEWS |

ELOBRICK™ MATERIAL ROLLS OUT TO G ROWING SUCCESS Elopak is achieving success at a growing pace in Europe and Russia with its EloBrick™ packaging material for roll fed aseptic filling machines. Introduced in 2014, EloBrick™ commercial production is now fully operational at Elopak plants in Germany, Ukraine and Denmark.

EloBrick™ packaging material was developed due to m arket demand for Elopak to supply roll fed materials for aseptic carton filling. “Major Pure-Pak® customers asked Elopak to offer roll fed material, seeing us as a trusted, large scale beverage carton producer,” explains Paul Sweeting, Director EloBrick™ Business Unit. “Elopak aims to be responsive and flexible to collaborate with customer requests and we also saw the opportunity to supply these materials as part of a growth initiative in the aseptic carton market.” With major multinational fruit juice and dairy beverage customers in Europe and Russia, EloBrick™ packaging material has received a positive response for its performance. Customers have reported swift and seamless changeovers with EloBrick™ material thanks to its quality

and the start up support from Elopak’s local market units working as a team with highly experienced specialist EloBrick™ Customer Support Engineers. “As an established beverage carton supplier Elopak has a solid foundation of expertise and resources that all customers benefit from,” explains Paul Sweeting. “Our food safety, material and food science specialists, a test plant including aseptic processing and roll fed filling based at Elopak’s Corporate Offices in Norway, all add to the reassurance of quality and support from Elopak.” The EloBrick™ production site in Aarhus, Denmark has been installed in a new building using state-of-the-art print technology featuring the EloChrome system, the coating

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As an established beverage carton supplier Elopak has a solid foundation of expertise and resources that all customers benefit from››

line installed in 2012 and new slitting equipment. “The Aarhus installation enables Elopak to offer high quality printing and cost effective order sizes from the best printing press of its kind in Europe in a brand new facility,” adds Paul Sweeting. “We aim to use our experience and resources to deliver quality and value in the most popular package formats,” concludes Paul Sweeting. “EloBrick™ packaging material sales are growing rapidly in Europe and Russia, with interest and demand increasing. 2015 is set to be a year of significant expansion across Europe and beyond, into other international markets.”

➼ For more information about EloBrick™ packaging material, contact any of our local Elopak Market Unit Managers or see www.elopak.com

FACTS Current EloBrick™ package formats include one-litre slim and base shapes, plus portion packs including 200ml slim and base formats launching in early 2015.

PRODUCT & BUSINESS NEWS – ELOTALK NO. 1 | 11 |

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| PURE-PAK速 SENSE LAUNCH |

SKÅNEMEJERIER COMPLETES ITS MOVE TO PURE-PAK® SENSE As the first in the world to package products in Elopak’s latest carton innovation, the Pure-Pak® Sense, Skånemejerier has now begun to move all its milk products to the new greener cartons.

The Swedish dairy (part of the Lactalis group) will launch its Lättmjölk (0.5% fat) in 1 litre Pure-Pak® Sense cartons with the Elo-Cap™ U4 cap in March 2015. “The reaction to the initial launch of Skånemejerier in PurePak® Sense cartons demonstrated that the sustainable benefits were in line with consumer concerns,” explains Jörgen Björnson, Key Account Manager, Elopak Sweden. The positive response to the launch resulted in significant gains by Skånemejerier in the Swedish yoghurt market. “In a decreasing market, we saw sizeable growth. The launch in Pure-Pak® Sense cartons was supported by a heavy marketing campaign in which the carton played an important role,” adds Jörgen Björnson. “The success of the first launch has led to Skånemejerier completing its move to the new carton with its milk range.” Following the introduction of Lättmjölk in Pure-Pak® Sense cartons, Skånemejerier will launch the remainder of its white milks in Q1 and Q2 in the new carton including standard whole milk, Minimjölk (0.1% fat) and also Mellanmjölk (1.5% fat).

the Pure-Pak® Sense carton, highlights the importance of bringing more sustainable products to the market. MORE TO COME FOR THE PURE-PAK® SENSE “The high ratings from this market and from other introductions of the Pure-Pak® Sense carton in Europe has reaped acknowledgement of its sustainable benefits, and contemporary functionality and design,” adds Dr Christoph Schönig, Elopak’s Global Marketing Director. “The formula of innovative features that brings the combination of new form and functionality is proving successful in fresh markets, and we aim to bring the benefits of the Pure-Pak® Sense carton to all customers including the aseptic market. New pack sizes including the 500ml are about to be launched, along with more cap options and further machine releases. The addition of new materials such as the bio-mass PE and caps are also an option for Pure-Pak® Sense which collectively make this pack the greenest Pure-Pak® carton ever.”

For the milk range the carton design includes pictograms on how to utilize the easy-to-fold lines on the Pure-Pak® Sense cartons, focussing attention on reduced packaging and product waste. The feature makes it easier for the consumer to fold the carton, which then takes up less volume in recycling facilities. This resonates with consumers who see the importance of reducing waste and recycling. Since the introduction of the Pure-Pak® Sense carton by Skånemejerier two years ago, the response from the market has confirmed preferences for the new package. The latest launch and forthcoming releases of

➼ For more information about Skånemejerier contact Key Account Manager for Elopak AB, Sweden Jörgen B jörnson at joergen.bjoernson@elopak.com, and for more information about Pure-Pak® Sense cartons contact Dr Christoph Schönig at christoph.schonig@elopak.com PRODUCT & BUSINESS NEWS – ELOTALK NO. 1 | 13 |

| ENVIRONMENTAL FEATURE STORY |

PACKAGING BY NATURE – THE MATERIAL MATTERS OF RENEWABILITY As reported in this issue of Elotalk, Elopak achieved a key milestone towards 100% renewability with the introduction of coating and closures made from renewable polymers in 2014. But why is renewability important and why is it such a crucial issue for business and international environmental debate?

A Richard Hands, Chief Executive of The Alliance for Beverage Cartons and the Environment (ACE) UK

renewable resource is a natural resource which can replenish with the passage of time, either through bioogical production or other naturally r ecurring processes. By “replenish”, we mean that they can be made again and again by nature – such as trees. In contrast, non-renewable resources are limited and therefore can be depleted – such as petroleum and coal.

Paper board – the core material for the beverage carton – is a good example of a product from a renewable resource. It is made using fibre from forests that are constantly replanted. With reserves of the Earth’s resources diminishing, focus on renewable alternatives is increasingly important and should be central to the concept of a circular economy, in which materials and resources are used efficiently and responsibly throughout their life-cycle, from sourcing to end-of-life. “Society has developed in ways which rely on finite resources,” explains Richard Hands, Chief Executive of The Alliance for

Beverage Cartons and the Environment (ACE) UK, “Change has to happen by replacing the use of non-renewable resources, such as oil, with those we can naturally use again and again.” According to Richard Hands, the beverage carton industry is committed to promoting the use of renewable materials, however in the international debate around the circular economy it is materials reuse and recycling at end-of-life that is mostly taking centre stage. “The role that responsibly-sourced raw materials can play at the beginning of a product’s life cycle must be considered, in order to create a truly circular economy. “A circular economy is about husbandry of resources, making sure resources are not wasted and that they are sustainable and used efficiently. It must be a broader concept than simply recycling – important though that is – and the beverage carton industry is clearly playing a major role by putting a focus on the responsible sourcing of renewable materials.” THE BEVERAGE CARTON IS THE RENEWABLE CHOICE Elopak is aiming for nothing less than 100% renewability and aims to replace all fossil-based raw materials with renewable alternatives as part of its ambitious Future Proofed Packaging Strategy. But, renewability is more than just a goal. “Industry cannot continue to use scarce materials and resources without a strategy for sustainable, renewable alternatives. The most sustainable criterion for any p roduct is to be renewable and thus available for future generations”, explains Kristian Hall, Director Corporate Environment in Elopak. RENEWABLE PACKAGING IS SUSTAINABLE PACKAGING “For the packaging industry, the future has to be renewable materials. For the beverage carton, this also comes with huge responsibility on the industry,” adds Richard Hands,

ACE UK. “Beverage cartons are mainly made from wood fibre, a renewable material composed of biomass from a living source that is replenished at a rate equal or greater than the rate of depletion. There are also extremely important ecological benefits to sustainably-managed forestry in relation to biodiversity, habitat and soil and water management. “ACE member companies are committed to the sourcing of wood fibre from responsibly managed and other controlled forests, according to the Chain of Custody (CoC) standards set by Forest Stewardship Council™ (FSC™).” THE FOREST CYCLE – NATURE WORKING FOR US As forests grow, they absorb CO2 and release oxygen. Therefore, responsibly managed forests are effective carbon stores. Because of the sound forest management practices in Sweden and Finland, from where the majority of wood fibre for European beverage cartons is sourced, the net forest area is increasing year-on-year. Elopak achieved FSC certification of all production units in January: “As renewability is one of the most difficult credentials to verify, a reliable system is necessary and FSC is the most stringent certification system for responsible forestry management and Chain of Custody,” continues Kristian Hall. “The carton has the lowest carbon footprint of any beverage package. However, as the materials in the carton comprise the largest bulk of this footprint, sustainable forestry through FSC certification is vital to ensure a wood fibre with minimal environmental impact.”

➼ For more information please contact our Director Corporate Environment Kristian Hall; kristian.hall@elopak.com . More info can be found at http://www.ace-uk.co.uk/ and http://info.fsc.org/ and www.elopak.com

PRODUCT & BUSINESS NEWS – ELOTALK NO. 1 | 15 |

| PRODUCT NEWS |

SCHOOL MILK SO FRESH YOU CAN HEAR THE ‘MOO’! Family-run, British regional dairy, Wells Farm Dairy delivers over 40,000 school milk cartons every day to the Staffordshire and West Midlands area. In 2014, the dairy re-launched its fresh school milk in 200ml Pure-Pak® cartons following an investment in filling technology supported by Elopak.

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Owned by the Holt family for over 100 years, Wells Farm is currently run by the fourth generation, Paul and Mark Holt. “Elopak provided the latest filling technology with very efficient engineering and ordering,” explains Paul Holt. Wells Farm Dairy delivers to more than 500 schools on a daily basis so efficiency is important. “Elopak worked with us to identify the right filling machine and supported us with the installation and engineering,” continues Paul Holt. “We also worked alongside Elopak on the design of the new cartons, which have been very well received by consumers.”

“As a regional dairy we are closer to our market, cutting down the miles our products have to travel to our consumers,” adds Paul Holt. Situated on the M6 corridor, Wells Farm Dairy has access to several municipalities including Manchester, Liverpool, Stoke-on-Trent, Nottingham and Leicester. “Our central location helps keep our carbon impact on the environment to a minimum and enables more consumers to benefit from regional, farm-sourced, fresh produce.” The importance of being close to its market and the freshness of its products is reflected in the Wells Farm Dairy strapline “So Fresh You Can Hear the Moo!”.

School milk, both whole and semi skimmed, is filled in 200ml Pure-Pak® cartons and distributed to primary schools and some independent retailers.

Wells Farm’s products are sourced from more than 40 local farms and supplied to local authorities, wholesalers, restaurants, nursing homes, bottled milk buyers, bakeries, food processors, doorstep delivery services, and of course schools.

CLOSER TO MARKET The dairy produces a range of products distributed across its region to independent retailers. Wells Farm products include fresh milk, yoghurts, juices, fresh eggs, cream and desserts, bread and spring water.

➼ For more information on Wells Farm Dairy, contact Elopak’s UK and Ireland sales manager, Russell Jones at russell.jones@elopak.com or visit: www.wellsfarmdairy.co.uk

AN OASIS OF FRUIT ® FLAVOURS IN PURE-PAK CARTONS More than 30 years and 30 flavours - Island Oasis is hot stuff in the frozen beverage sector

With over 30 years as leader in the growing global frozen beverage category, US-based Island Oasis now fills more than 30 of its frozen fruit mixes in Pure-Pak® cartons. Supplied to the foodservice sector throughout 15 countries, the products are used to make smoothies, iced juice drinks, cocktails and chilled premium beverages. The all-natural beverage mixes are made from premium fruits and berries. The range of over 30 flavours features several fruit varieties including strawberry, banana, guava, passion fruit and mango flavours. Island Oasis also offers mixes including Pina Colada, Mojito and Margarita flavour used for mixing with alcohol to create cocktails, plus coffee flavour mixes: Cappuccino, Café Latte, Caramel Latte and Mocha. WORLD’S FINEST FROZEN DRINKS “For more than three decades, Island Oasis has produced and delivered the world’s finest frozen drinks using the highest quality ingredients,” says Mark Malkin, Director of Marketing & Training, Island Oasis Frozen Cocktail Co. “Island Oasis was the first company to provide a turnkey frozen beverage solution to the foodservice sector. We supply not just the product, but also the equipment, sales support and maintenance to over 20,000 clients in 15 countries.”

The Island Oasis range of frozen fruit mixes is sold in 32oz Pure-Pak® cartons to bars, restaurants, schools, hospitals, coffee shops, cruise ships and hotels. “The beverage mixes were launched due to a need for premium, all-natural frozen fruit beverage mix for this growing sector. We required a robust pack that was quick and easy to open, pour and store in the busy foodservice sector. Elopak has a long history in the industry as a gable top carton business, and we found that the Pure-Pak® carton gave us the maximum flexibility we needed for a wide range of products,” adds Mark Malkin. “Many consumers ask for Island Oasis by name when they are at a resort, hotel or bar. The brand has become wellknown around the world and industry-wide as the leader in the frozen beverage category.”

➼ For more information about Island Oasis contact our Regional Director of Sales & Marketing – Americas, Evelyn Rasmussen at evelyn.rasmussen@elopak.com, or visit the website at: www.islandoasis.com

PRODUCT & BUSINESS NEWS – ELOTALK NO. 1 | 17 |

| PRODUCT NEWS |

A NEW KIND OF MILK Nutrinor launches Nordic dairy range with the taste of Northern Canada

FACTS The Nordic organic milks are packaged in 1 and 2 litre PurePak® cartons with the Elo-Cap™ US closure including skimmed, no fat, 1%, 2% and 3.8% plus chocolate milk. The Nordic coffee cream and whipped cream products are packaged in 500ml Pure-Pak® cartons also with the Elo-Cap US closure.

Nutrinor has a long heritage as a cooperative in northern Canada, with over 65 years serving the area and employing 425 people. It operates across four business sectors: agro-food, agriculture, energy and hardware. The cooperative is owned by 965 members, and its dairy production is supplied by about 200 dairy farms in the region.

utrinor, the dairy cooperative based in the Saguenay Lac-Saint-Jean region of Quebec, in Canada has used the characteristics of its northern location to create a new kind of milk. Paul Pomerleau, Premier Directeur Agroalimentaire, explained; “Our northern region has a rigorous climate in winter and is very isolated from any large cities. In the summer we have more daily sun and colder night temperatures than the south where our competitors collect their milk. All this has an effect on photosynthesis. The result is that the grass has a different sugar content and omega 3 to 6 balance. The 15 organic dairy farms that we selected use a high percentage of grass to feed their cows, producing great milk, with a unique taste. “With aging demographics and declining food consumption we wanted to expand outside our natural boundaries and

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Elopak’s role was crucial as the carton really has to stand out to support the unique values of the Nordic range to a premium target market››

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so we needed a twist. We are small in a market dominated by big players, so clearly innovation was key.”

supports strict standards for product development in Boreal climates.

Robust packaging was important to protect the product’s unique attributes and Elopak supported Nutrinor with the best solution within a tight timeframe of only five months. Paul Pomerleau adds; “We have worked with Elopak for many years and the team provided great support within a very intense period from product idea to launch. The quality of the packaging was integral and Elopak provided superior barrier board and leading-edge litho print technology. Elopak’s role was crucial as the carton really has to stand out to support the unique values of the Nordic range to a premium target market.”

“We’re lucky to have soil and climate that fosters unique farming conditions,” adds Yves Girard, General Manager of Nutrinor. “It was only natural to develop milk that is a product of this northern agriculture and that abides by the strict standards of the AgroBoreal certification.”

➼ For more information contact our Regional Director of Sales & Marketing – Americas, Evelyn Rasmussen at evelyn. rasmussen@elopak.com, at our office in Montreal; Canada and visit our customer’s website www.nutrinor.com.

All the products in the Nordic range are organic and have Ecocert certification, in recognition of sustainable organic farming principles, and AgroBoreal certification, which

PRODUCT & BUSINESS NEWS – ELOTALK NO. 1 | 19 |

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| PRODUCT NEWS |

ICEBOX BRINGS MORE NATURAL REFRESHMENT TO THE US Icebox water in the US has expanded its distribution of its pure spring water in Pure-Pak® cartons and is set to launch a new size product in 250ml Mini Pure-Pak® Diamond cartons. Owned by Water Resources Group, LLC, Icebox water was first launched in 2007 in response to rising consumer demand for more environmentally sound packaging.

Icebox in the 500ml Mini Pure-Pak® Diamond carton has recently received a new breath-taking design and will be launched this spring in the 250ml pack. Andrew Reynolds, President of Ice Box Water a Division of Water Resources Group spoke to Elotalk about the story behind the latest I cebox milestone.

itself, and Elopak has always respected our mission. Elopak’s high quality print gave us the ability to create an amazing new carton design that has raised the level of the Icebox image and standout. Elopak is dedicated to constantly improving the footprint and sustainability of the Pure-Pak® carton and this resonates with our ethical and environmental standings.”

ICEBOX IS ABOUT BOTH PRODUCT AND PACKAGE “We got involved with Icebox because we loved the concept of bringing healthy hydration in an eco-friendly safe package,” says Andrew Reynolds. “Icebox is about both the product and the package. We searched the earth for the best q uality spring water and for the most environmentally sensitive pack.”

“Our packaging helps us to deliver a transparent product that is simply clean, pure and great quality water. Icebox provides a safe solution for daily, healthy hydration. Our mission is to help people and the planet refresh naturally through creating innovative, premium, earth-friendly lifestyle products that support the health of all. We would welcome the opportunity to bring Icebox to more consumers and expand beyond America and to build our partnerships in Europe,” c oncludes Andrew Reynolds.

ission “The Pure-Pak® carton is an important part of our m and our marketing,” adds Andrew. “The carton is 100% recyclable where collection systems are available. The BPAfree pack is the best alternative to the plastic pollution that results in billions of bottles ending up in landfills.” Icebox is filled at source in Canada and co-packed by True North Spring. “The water is sourced far from any contaminants so it is pure and clean, with a taste that has really stood out to consumers. They love the texture and taste of the water along with its purity.” NEW 250ML CARTON TO JOIN ICEBOX FAMILY “We had consumer feedback on social media and from our stores calling for the mini pack – for example from mothers who wanted a lunchbox-size Icebox,” explains Andrew. “The new mini Icebox will be available in stores and potentially distributed in schools and other establishments.” Elopak has been Icebox’s packaging partner for several years. “Our package is of equal importance as the product

➼ For more information about Icebox contact our Senior Commercial Manager in US Jose Miguel Ortiz; joze.ortiz@elopak.com or go to our customer’s website icebox-water.com FACTS The premium Canadian Spring water is currently filled in 500ml Pure-Pak® cartons with cap. 2014 saw a new pack design depicting a mountain scene to reinforce the natural purity of the product. In April 2015 the Icebox family will be extended with the introduction of a new small size pack.

PRODUCT & BUSINESS NEWS – ELOTALK NO. 1 | 21 |

| PRODUCT NEWS |

ACTI-SOL’S GREEN APPROACH LEADS TO CARTON PACKAGING Claudia and Robert Désilets, owners of a family business in Quebec, Canada wanted an environmentally safe way to recycle manure from their 350 000 hens to give gardeners the benefits of hen fertilizer in a convenient way. They found that paperboard cartons are the sustainable solution they were looking for.

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The cartons are fully recyclable and very environmentally friendly and as such support our mission towards sustainable development›› says Claudia Désilets

The family developed a unique technology to recover, dry and process this ‘natural waste’, and searched for a suitable package. “The carton is a practical solution that is robust and convenient,” explains Claudia Désilets. “We have packaged Acti-Sol in 2 litre Pure-Pak® cartons since 2001 and they are very popular with our consumers. In 2014 we re-designed the cartons for a more modern look and feel. “The cartons are fully recyclable and very environmentally friendly and as such support our mission towards sustainable development,” adds Claudia. “Most of our products are approved for organic farming and are made from totally natural waste from hens,” adds Claudia. “We utilize the carton space to help consumers use the product effectively with detailed instructions. The package fits with the growing number of consumers who want a pure, natural product. Many people eat what they grow and so want to know what they are putting in their gardens is safe.”

There are six varieties in the Acti-Sol ranges packaged in 2 litre Pure-Pak® cartons and distributed to hardware and garden centers in the Quebec and Ontario regions. All the products are dry granules that are clean and safe to use in gardens, greenhouses and vegetable pots. Elopak has worked with Acti-Sol over the last 15 years. “When we started, Elopak helped us find the right solution for our idea,” says Claudia. “They were with us every step of the way and are always looking to strengthen the partnership.”

➼ For more information contact our Regional Director of Sales & Marketing – Americas, Evelyn Rasmussen at evelyn.rasmussen@elopak.com, and visit our customer’s website www.acti-sol.ca.

PRODUCT & BUSINESS NEWS – ELOTALK NO. 1 | 23 |

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CREDITON DAIRY BRINGS ‘GÜ’ IN CARTONS Crediton Dairy, the leading producer of flavoured milk drinks in the UK, has brought optimal indulgence to consumers with a range of hot chocolate milks from the luxury brand Gü.

he Gü hot chocolate range has already range has already seen strong sales and distribution growth nationwide. It is the first branded range of ready to drink hot chocolate milks in the UK and is also the first time that ‘Gü’ has entered into a brand licence agreement.

Crediton Dairy is set to redefine and reinvigorate the hot chocolate category with the ‘Gü’ range by providing consumers with premium hot chocolate drinks which both taste great and are easy to prepare. Building on the growth in hot beverage retail sales for hot chocolate, the new range was launched to open up the take-home market for indulgent, adult focused dairy drinks.

includes Mars, Galaxy and Moo. It also reflects the major investment we have made in enhancing our state- of- the-art production facilities, new product development capabilities and the ability to leverage powerful category, customer and consumer insights.”

➼ For more information about cartons and p ackaging, contact our sales manager for Elopak UK, T ony Papazoglakis; tony.papazoglakis@elopak.com. For information about product and marketing, please contact Nick Bartlett, Head of Sales and M arketing Crediton Dairy Ltd; Nick.bartlett@creditondairy.co.uk

Commenting on the launch Nick Bartlett, Head of Sales & Marketing at Crediton Dairy said, “These products are specifically created to meet the growing demand of consumers who want to treat themselves to a premium, café style, hot chocolate at home. The ‘Gü’ range will bridge the gap between traditional and tired a mbient hot chocolate powders and the dynamic, fast growing fresh- flavoured milk market where chocolate is the most p opular flavour.” The 750ml Pure-Pak® cartons with a resealable cap adds to the functional convenience of the range. The carton fits into the fridge, and is easy to grab and use with great pouring ability due to the cap. Additionally, the iconic design of the gable top carton with its high quality print gives excellent stand out on shelf for this prominent premium brand. Commenting further Tim Smiddy, Crediton Dairy’s Managing Director said, “Our new ‘Gü’ hot chocolates are fully in line with Crediton Dairy’s strategic focus of developing innovative, great tasting milks that will add value back into to the dairy category and continue to grow the vibrant dairy drinks sector. “The new range complements Crediton Dairy’s existing portfolio of successful branded flavoured milks which

FACTS The range which features three great tasting and intensely indulgent flavours – c hocolate, salted caramel and mocha is packaged in 750 Pure-Pak® cartons with a cap providing added convenience – consumers simply pour into a mug and heat in the microwave for two minutes.

PRODUCT & BUSINESS NEWS – ELOTALK NO. 1 | 25 |

| PRODUCT NEWS |

CARTONS ARE VALUABLE COMMUNICATION TOOLS IN ITALY The milk carton has evolved to become more than just a package in Italy. It has become an important communication tool for communities.

Many of Elopak’s customers in Italy participate in promotional campaigns to support social causes such as blood donation, organ donation, fraud detection and equal opportunities. Such campaigns have been very successful, including a notable p romotion by Tigullo Dairy to help protect the elderly from fraud, theft and extortion. The dairy worked with the local police to develop the right information to appeal to the older g eneration and to communicate on its milk that is packaged in 1 litre Pure-Pak® Diamond Curve cartons. Over one hundred thousand cartons were p roduced for the campaign in the Liguria region of Italy.

against crime and help those in need. We will continue to support all our customers to participate in these campaigns which included helping to raise money for many vital causes.”

➼ For more information contact our Sales Manager in Italy Enrica Frattini; enrica.frattini@elopak.com.

“The milk carton is an everyday product which everyone has access to and therefore has developed to help communities communicate information. The campaigns really are important and can help protect the vulnerable in our society,” explains Enrica Frattini, Elopak’s Sales Manager in Italy. In spring 2015 the Torino Dairy in the Piemonte region of Italy will launch a new carton design with a campaign in cooperation with the local police and fire department. Also in April Maremma Dairy in the Toscana region will be promoting Action Against Cancer. In June 2015 Latte Tigullio dairies will launch a new campaign in cooperation with Genova Council. The campaign will help protect the public against abuse and will also communicate about the dangers of gambling. “The use of the milk carton to help local police, fire departments and charities is commonplace in Italy for over ten years,” continues Enrica Frattini. “Elopak is proud that its product plays such a valuable role in society. For example our customer Latte Busche has helped raise a lot of m oney and support for research against cancer since 2012 by giving space on its milk carton to the charities. In Italy cartons have enabled communities to protect people

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We will continue to support all our customers to participate in these campaigns which included helping to raise money for many vital causes››

DOS PINOS GIVES LOYAL CUSTOMERS OPENING CONVENIENCE The leading dairy in Central America, Dos Pinos in Costa Rica, launched its 2% fat fresh milk in Pure-Pak® cartons with the Elo-Cap® UM closure in December 2014. “Dos Pinos presented its loyal customers with the new easier to open package just in time for Christmas,” explains Francisco Arias, spokesperson for Dos Pinos.

DAIRY LAUNCHES FRESH MILK IN PURE-PAK® CARTONS WITH CAP For Dos Pinos the launch in Pure-Pak® cartons is a major step bringing added premium value and functionality. The move adheres to its motto “Dos Pinos, siempre con algo mejor” which means “Dos Pinos, always something better”.

tion and marketing strategy to further success. The preference for our Pure-Pak® carton with UM cap allows Dos Pinos to maintain its leadership in the Central American Market. This recent launch is only the latest example of their leadership in the dairy market through innovation and added value,” concludes Jesus Holguin.

The easy opening of the package due to the addition of the cap is a focus of the marketing campaign supporting the launch. “The new cartons were introduced as a ‘Christmas present’ to the many loyal consumers of Dos Pinos,” explains Vinicio H. Soto, sales manager, Elopak Mexico. “The dairy is well known for always bringing something new to the market and giving consumers more and more value. The Costa Rican people expect Dos Pinos to present better and better products – and they are never disappointed as can be seen from the great response on social media.”

“In Dos Pinos we know very well that as long as we offer a better product we will always keep consumer loyalty”, concludes Francisco Arias, Dos Pinos.

➼ For more information contact our sales manager in Costa Rica, Vinicio H. Soto; vinisoto@racsa.co.cr or visit our customer’s website www.dospinos.com.

POSITIVE RESPONSE TO CARTON DESIGN Since the launch in December the dairy has received many positive comments on its social networks commenting on the attractive design of the carton and its easy opening. “We were once again delighted to support Dos Pinos with this latest launch in Pure-Pak® cartons: it is a great achievement for Elopak Mexico,” adds Jesus Holguin, General Manager, Elopak Mexico. “Elopak’s filling technology is reliable, easy to maintain and works with high-efficiency and low waste levels,” adds Francisco Arias, Dos Pinos. “The Pure-Pak® cartons are now a preferred pack choice for our consumers here in Costa Rica due to their simplicity of design and their many functional benefits.” “We look forward to continuing our successful business relationship with Dos Pinos, and supporting their innova-

FACTS In partnership with Dos Pinos since 2006, Elopak Mexico worked with the dairy to deliver cartons, caps and technical support for the launch. The fresh milk is packaged in three different sizes of Pure-Pak® cartons including 1 litre and Half Gallon with a cap, plus 500ml. The products are distributed in supermarkets and corner stores across Costa Rica where the Dos Pinos brand has built a loyal following of consumers.

PRODUCT & BUSINESS NEWS – ELOTALK NO. 1 | 27 |

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