SPRING/SUMMER COLLECTION 2013
GRAM WOMEN’S Discover our first collection designed for our female fans
THE COLLAB Learn more about our collab with the Swedish handcraft extraordinaire JOBS
SPRING/SUMMER 2013 Learn more about a collection truly fit for some refined summer fun. Inspiration drawn from the post-war South Pacific with Technicolor, beatnik fashion and 50’s positivism as key ingredients.
THE TOTE A stylish way of transporting goods from point A to point B
GRAM IS ALL ABOUT SOPHISTICATED SNEAKERS Gram is all about making sophisticated sneakers. We create shoes that fill the gap between sneakers and traditional shoes. Our roots lie in the Scandinavian design aesthetic; design with clean lines and attention to details. Each model being unique in its own simplicity. The brand is centered around the concept of weight, with each shoe being named after its weight in grams. The brand started in 2005 and is based in Stockholm, Sweden.
A BRAND NEW COLLECTION
SPRING/SUMMER 2013 BY GRAM SHOES
“This is a collection that I envision author and Beat Generation front figure Jack Kerouac and Carolyn Cassady wearing when escaping on a secret holiday.” Alexis Holm, Chief Designer at Gram
InspiRATION
POST-WAR SOUTH PACIFIC Swedish sophisticated sneakers never looked better than Grams collection for spring/summer 2013. Inspiration drawn from post-war South Pacific, Technicolor, beatnik fashion and 50’s positivism warrant for a collection truly fit for some refined summer fun. Gram invites you to celebrate a sophisticated, colorful season drawing inspiration from the islands of post-war South Pacific. Romanticized poster art combined with a gentle breeze through the palm trees of Mindanao and some beatnik vacation lit set the tone for a collection representing hope, emancipation and a new era of anti-conformism. New this season is the 358g – Grams first ever take on a ladies shoe. Fusing the cool Scandinavian aesthetic of Gram with a more seductive heel height, transforming the classic Swedish clog into a patio-sippin, club-hopping, tireless nightlife companion. Muted colours of uniform blue and washed out OD green serve as the backdrop for a more naïve and saturated palette of coral reef fish, camouflage overlayed with bauhinia flower prints, and monochromatic flashes of klein blue and electric orange. Drum dyed full grain cow holds up the
leather end of the collection, offering a smooth, durable and completely superior comfort in shades of chestnut, dark OD green and black. Craftsmanship continues to be an important component that shows through in every style, from raw brass trims and hand stitching to Gram’s own version of brogue décor, punched hole for hole by skilled artisans. Parts of the collection are also bench made and hand lasted, for a more precise fit and elegant finish. As with all Gram collections, this is also made not only to stand the test of time, but also to register time itself, forever capturing your memories in faded fabrics, darkened leathers and oxidized metals.
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WOMEN’S COLLECTION OVERVIEW
MEN’S COLLECTION OVERVIEW
MORE AT
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MEN’S S/S13
SPRING/SUMMER COLLECTION 2013
383g
BY GRAM SHOES
The godfather of all Gram styles, and also the first shoe ever to be conceived by Gram Head Designer Alexis Holm. Classic sneaker styling with a twist, as elements of dress shoe mix with new materials and alternative cuts. Side stitched natural rubber cup sole ensures a snug fit and excellent grip on all surfaces. This season the 383g comes in everything from the classic black full grain leather and white, summery cotton canvas to a artisan heavy hand-punched drum-dyed leather, offering a wearable shoe for everybody.
383g
Black cotton canvas
Black leather hand-punch
Brown leather hand-punch
Hawaii camo cotton rip-stop
Indigo cotton/linen
Khaki cotton/linen
Khaki cotton/linen
Offwhite cotton canvas
Hawaii camo cotton rip-stop
Brown leather hand-punch
Black full grain leather
SPRING/SUMMER COLLECTION 2013
420g
BY GRAM SHOES
The sleekest hi-top in the collection comes in the shape of the 420g from the Classics-line. One of the most popular Gram models ever developed, with unmistakable attitude, unorthodox cuts and perfect balance.This is the footwear for any occasion that allows you to stay stylish without backing down on comfort.The collection offers several sophisticated alternatives, starting with the classic full grain leather, the artisan heavy hand-punched drum-dyed leathers and the always popular cotton canvas alternatives.
420g
Black leather hand-punch
Brown leather hand-punch
Green/orange combo
Black full grain leather
White cotton canvas
Black cotton canvas
SPRING/SUMMER COLLECTION 2013
488g
BY GRAM SHOES
The low top of the Heavy Weight-line, the 488g, is a charismatic mixture of several wellknown classics; the derby, the hiker, the deck shoe & the work boot. The two main styles with either rollers & hooks or eylets expresses two different sides of this unique shoe. With a low slung and chunky silhouette it almost seems glued to the ground. Fully leather lined with anatomical foam rubber insole for unrivaled comfort and breathability. Heavy duty lacing hardware, resting on an 18 mm, bottom stitched, pure rubber outsole with inverted lug pattern for serious grip. These are rugged shoes with loads of personality and a clear favourite of the Head Designer himself.
488g
Black cotton canvas
Black oiled Nubuck
Brown/green leather combo
Brown/green leather combo
Army/mustard leather combo
We believe in the power of artisan heavy craftsmanship and traditional manufacturing techniques. Because when it comes to creating soulful footwear with quirky and striking details it’s simply the only way to roll.
HAND STITCHING
BOTTOM STITCHED SOLE
HAND PRINTED FABRIC
NAILED BY HAND
SPRING/SUMMER COLLECTION 2013
380g
BY GRAM SHOES
Since the 380g was conceived it has time and time again proven itself to be the ultimate casual dress shoe for metropolitan rebels. Embodying the essence of classic men’s footwear with its simple derby cut and pairing it with a sneaker like, light weight, dura-lite outsole and rubber heel for unrivalled comfort. Using only carefully selected premium materials and genuine handcraft during the production process, every 380g is hand lasted by skilled artisans and matched pair by pair, for the ultimate dressed up comfort experience. The drum dyed full grain aniline leather ensures a beautiful ageing process of the shoe. The leather is left untreated after dyeing, which leaves the natural surface of the leather bare and allows it to breathe more easily, creating a wearable shoe that will get more beautiful with time.
380g
Army green cut-out leather sandal
Army green cut-out leather sandal
Black cotton canvas
Black cotton canvas
Brown leather hand-punch
Jobs pumpor offwhite
Jobs pumpor offwhite
Navy cotton canvas
Navy cotton canvas
Black leather hand-punch
Black leather hand-punch
SPRING/SUMMER COLLECTION 2013
390g
BY GRAM SHOES
A natural progression of a hi-top from the familiar 380g in the Light Weight-line. The 390g offers a comfortable jodphur lace up hybrid with great detail, such as the Norwegian toe stitch. Resting on the same newly developed dura-lite outsole as the 380g with the same durable natural rubber heel. The 390g is a shoe boot that mixes classic with modern. High quality drum dyed full grain cow leather with nylon canvas. Raw brass eyelets and hand-punched patterns. This is a shoe to wear a lot, that features an anatomical insole, tempered steel shank and a full leather lining.
390g
Army green nylon combo
Army green nylon combo
Orange nylon combo
Orange nylon combo
Navy nylon combo
Navy nylon combo
SPRING/SUMMER COLLECTION 2013
366g
BY GRAM SHOES
Gram updates the casual take on a penny loafer from 2009, the 345g. Enter the 366g. Pairing elegant lines with utilitarian fabrics in striking colours and a hand stitch made to stand out in a crowd. Soft suede, washed out nylon and hand-stitched detailing sit a top a tried and trued bottom stitched deck sole for unparallelled comfort and durability throughout the summer. Norwegian toe stitch and split penny strap add a touch of avantgarde against an otherwise rich colour scheme.
366g
Army green suede combo
Black suede combo
Klein blue suede combo
Orange suede combo
Sand suede combo
SPRING/SUMMER COLLECTION 2013
352g
BY GRAM SHOES
Gram’s Vulcanized-line, a fresh take on the oldest of sneaker constructions, is based around the idea of taking one of footwear’s most generic products and well known shapes and re-engineering it to fit the modern Gram customer. The 352g is an action packed new take on a classic, with high quality materials, a fully dampened insole, logo outsole with proprietary pattern and full attention to detail. This is a super comfortable, relaxed way to spend your summer. Anywhere you choose. New this season is the cotton rip-stop that allows heavy usage of this summer favourite. The leather toe cap of the cotton canvas styles gives that extra edge and durability needed for endless summer fun.
352g
Black cotton canvas
Hawaii camo cotton rip-stop
Blue aquarium cotton/linen
White cotton canvas
Orange aquarium cotton/linen
SHARE YOUR FINEST #GRAMSHOES MOMENTS Never are we so amazed as when you choose to share your creative Gram moments with us. Don’t hesitate to tag us to your Gram moments and share your content with other sophisticated sneaker fans. @gramshoes on Instagram /gramshoes on facebook /gramshoes on tumblr
281g - THE GRAM TOTE For many men the briefcase and the canvas tote are the only two options for carrying stuff around. We agree. At least on the canvas tote. For SS13 Gram presents a tote bag in one of this season’s selected fabrics, blue aquarium. Consisting of a screen printed 12oz double cotton canvas and a heavy duty 16oz cotton canvas, this tote is made to last. Brass snap-buttons at the top and a high definition two sided print finish off the full gusset construction. The tote is carried either in the longer webbing strap or the shorter handles. Size: 34cmx8cmx46cm
WO MEN’S S/S13
SPRING/SUMMER COLLECTION 2013
358g
BY GRAM SHOES
The 358g is our sophisticated sneaker interpretation of a kick-around-the-house clog, transforming the full grain leather, wood and nails into a patio-sippin, club-hopping, tireless nightlife companion. Three vastly different colourways cater for all tastes, from an all black, patent leather luxury version, to a breezy offwhite suede offering, bringing a sense of genuine Scandi- navian purity, with its untreated wood platform and hand printed fabric from Swedish Jobs Handtryck.
358g
Black patent
Black patent
Brown full grain leather
Brown full grain leather
Sand cow suede
Army green cut-out leather sandal
SPRING/SUMMER COLLECTION 2013
380g
BY GRAM SHOES
Since the 380g was conceived it has time and time again proven itself to be the ultimate casual dress shoe for metropolitan rebels. Embodying the essence of classic men’s footwear with its simple derby cut and pairing it with a sneaker like, light weight, dura-lite outsole and rubber heel for unrivalled comfort. Using only carefully selected premium materials and genuine handcraft during the production process, every 380g is hand lasted by skilled artisans and matched pair by pair, for the ultimate dressed up comfort experience. The drum dyed full grain aniline leather ensures a beautiful ageing process of the shoe. The leather is left untreated after dyeing, which leaves the natural surface of the leather bare and allows it to breathe more easily, creating a wearable shoe that will get more beautiful with time.This season Gram is all about catering to the needs of the female fans. The 380g has under- gone a complete transformation to create a shoe for women. The reconstruction, giving it a narrower last with a longer toe, makes it fit a more narrow foot.
380g
Orange leopard canvas
Black leather hand-punch
Hawaii camo cotton rip-stop
Blue leopard canvas
Jobs pumpor offwhite
Army green cut-out leather sandal
SS13
THE COLLAB JOBS HANDTRYCK Swedish Jobs Handtryck is a true handicraft extraordinaire. Situated in the beautiful region of Dalarna in the small village of Insjön, where they manufacture unique and timeless high quality fabrics. Jobs floral fabrics are printed entirely by hand, just as they were when it all began in 1944. Core focus is always the artist’s patterns with remarkable high quality. Printing by hand takes precision, experience and patience. One cliché for every colour and 12-28 colours per pattern is a time consuming business. All JOBS colours are mixed by hand and consist of water, algae, salt and colour pigment. Mixing is an art form all by it self.
This is why we love their products. And this is why we think making shoes from handprinted cotton/linen fabric is a good idea. We simply love unique, one-of-a kind design statements. In our collection for spring/summer 2013 we use the Jobs fabric Pumpor (Pumpkins). Since Jobs fabrics are designed for large items like furniture, the pattern repetitions are very big. This makes every shoe unique. Some with lots of colour, some more subdued with only fragments of pattern detail.
Graphic Design by Tatchit / tatchit.se Image Photography by Fabian Ă–hrn / fabianohrn.se Product Photography by Line Persson / linepersson.com Sophisticated Footwear by Gram www.gramshoes.com