AW 14 M O D E R N
D R I F T
Raw sophistication and rough edged elegance is coming to town for fall 2014. �This season we go back to the basics of footwear with straightforward no-nonsense materials and colourways. A collection representing the very essence of the gram aesthetic yet pushing the limits of contemporary footwear� ALEXIS HOLM HEAD DESIGNER GRAM
380g Athletic Black Coated Canvas 352g Army Snake Print Canvas 380g Athletic Beige Snake Print Canvas
Gram tones down the colour palette but gears up for the colder months in a more graphic manner than ever. Patterns of snake, micro checks and dots all make an appearance, but always in subdued shades that grant them a natural and sophisticated integrity. The collection is armoured with a tonal landscape of black, grey, navy and army, punctured by occasional hints of orange, gold and klein blue. With a heavy focus on leather, nylon, polyurethane reinforcements and monochrome camouflage accents.
380g Athletic Black Canvas Black Dots
Dots
380g Women Blue Canvas Black Dots
380g Women Blue Canvas Black Dots
380g Athletic Beige Snake Print Canvas
380g Athletic Army Coated Canvas
380g Athletic Although we’ve never been focused on making light footwear, the feather weight lightness of the 380g athletic sole with its natural rubber pads creates a great balance with the sleek leather welt. Almost like an old gentleman mixing it up with a street style sneaker head.
380g Athletic Beige Snake Print Canvas
380g Athletic Grey Suede Hand-punch
380g Athletic Navy Snake Print Canvas
380g Athletic Navy Coated Canvas
380g Athletic Army Snake Print Canvas
A women’s take on the 380g
380g Women Black Canvas Black Dots
Embodying the essence of classic men’s footwear with its simple derby cut and pairing it with a sneaker like, light weight, dura-lite outsole and rubber heel for unrivalled comfort. 380g Women Blue Canvas Black Dots
Every 380g is hand lasted by skilled artisans and matched pair by pair, for the ultimate dressed up comfort experience.
380g Women Black/Gold Polyester
380g Women Black/Gold Polyester
380g Women Athletic Diamond Sheet Black Snake (Camo Outsole)
380g Women Athletic Diamond Sheet Black Snake (Black Outsole)
380g Women Athletic Washed Paisley Jaquard
Jaquard
380g Women Athletic Washed Navy Floral Jaquard
352g Grey Checker
The 352g 352g Army washed Camo
The 352g is an action packed new take on a classic, with high quality materials like a fully dampened insole, logo outsole with proprietary pattern and full attention to detail.
352g Blue Canvas Black Dots
352g Beige Snake Canvas
352g Navy Washed Camo
470g Black Leather Black Nylon
Classic look The drum dyed cow leather allows wear and tear without looking dulled.
470g Grey Suede Combo
380g Athletic Grey Suede Hand-punch
383g
383g Black Ballistic Nylon
Side stitched natural rubber cup sole ensures a snug fit and excellent grip on all surfaces.
383g Black Full Grain Leather
Black full grain leather
High density korean made ballistic nylon canvas
Materials Tight weave 12oz cotton canvas
Coated canvas
Snake skin
Real leather welts
Snake print canvas
Camouflage outsoles
ABOUT GRAM Gram is all about making sophisticated sneakers. We create shoes that fill the gap between sneakers and traditional shoes. Our roots lie in the scandinavian design aesthetic; design with clean lines and attention to details. Each model being unique in its own simplicity. The brand is centered around the concept of weight, with each model being named after the first sample’s weight in grams.
WE LOVE SHOES.
www.gramshoes.com
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