Golf Insider 2015 Media Kit

Page 1

MECHANICAL REQUIREMENTS Full Page

Trim Size – Single Bleed: 5.375” x 8.375” Full Page (No Bleed): 4.875” x 7.75” Full Page (With Bleed): 5.625” x 8.5” Half Page (No Bleed): 4.8” x 3.8”

Full Page (No Bleed) 4.875” x 7.75”

Your Source For The Beach’s Best Golf

Double Page

Trim Size – 2 page Spread: 10.75” x 8.375” 2-­‐ page Spread (No Bleed): 10.25” x 7.75” (.25” gutter) 2-­‐ page Spread (With Bleed): 11” x 8.5” (.25” gutter) * Bleeds must allow .125” on all four sides. *Center spread specs need to be altered to 9.75” x 7.625” due to shingling. *Please keep all bleeds with a live area of .375” from all edges.

Summer

MYRTLE BEACH

Restaurant Listing

Accommodation Listing

Preformatted -­‐ Area 4.875” x 1.75” Please provide: One high-­‐ resolution image scalable to 2.55” x 1.5” Address – Phone Number – Web site Fifty word description

Preformatted -­‐ Area 4.875” x 1.75” Please provide: One high-­‐ resolution image scalable to 2.55” x 1.5” Address – Phone Number – Web site Fifty word description

MYRTL

MY

H 201 Golf C 3 Myrtle B ourse each t Resort of the Ye ar &

Barefoo

Golf ’s D

ye Cours

Welcome Natalie Gulbis New Spokesperson for MyrtleBeachTrip.com

antation Pawleys Pl 25 Years2014’s Hottest Clubs, es at br le Ce

Golf Accessories

25 Fall’s Top

t Apperal & th the mos Courses wi ack froPGA m Merchandise Show db positive fee u. yo e lik st players, ju

2.5” x 3.75” (no bleeds)

Lear

§ All graphics should be submitted in eps tif or pdf formats, files must be 300dpi resolution. § If using Quark extensions, please include all extensions. § Color photos should be saved in CMYK mode Black and white photos in grayscale tif format.

Arcad

In Golf Resort CareerLegends Is There A ? Everything a Group ur Future Golf In Yo t your n how to ge Leader Is Looking For

Accepted File Formats § Eps files should be converted to outlines before being submitted § PDF’s must be saved as high-­‐resolution CMYK images. Please use the Print Optimized option in Distiller. We are unable to make changes to pdf files, therefore any changes will require that a new file be submitted.

14

E BEAC

ACH RTLE BE

Coupon Section – Summer Issue Only

/ Fall 20

foot in the

Clark

Chef Aa

door.

Fall 2013 spring 14.indd 1

Spring 2014

3/4/14 3:47 PM

Prime

’s Sea fo

ian Celebra Shores ting 40 Years

od y - Fresh & Chop Ho u Food an d Fresh se Ideas

ron Gra

Time Kids’ Pla s Signatur y Free e Summer Courses of Endle ss Golf

MBGolfInsider.com Informational Media

e


Social Media Platform & Web Platform B:5.625” T:5.375” S:4.875”

Parkland at Legends Resort

Slice to Draw. Golf Insider – Myrtle Beach will deliver multi-media solutions with a compelling advertising / marketing program to assist all our clients in filling its tee sheet and restaurants, driving package play and room nights, and continue to influence the golf consumer. We will use our traditional print (“the magazine”), our Internet platforms, social media partners and e-newsletter connectivity to accomplish these goals. In summary, we will leverage all of Golf Insider resources to generate a “call to action” from your sought after demographic.

T:8.375”

S:7.875”

B:8.625”

Distribution 250+ key locations from Georgetown, SC to Wilmington, NC including welcome centers, chambers of commerce and strategic high traffic locations: major hotels, condominium rental offices, golf courses, retail golf shops, real estate agencies, and restaurant night life locations.

Change for the better. Switch and you could save with GEICO.

geico.com | 1-800-947-AUTO | local office

From runway

Some discounts, coverages, payment plans and features are not available in all states or all GEICO companies. GEICO is a registered service mark of Government Employees Insurance Company, Washington, D.C. 20076; a Berkshire Hathaway Inc. subsidiary. GEICO Gecko ©1999-2014. © 2014 GEICO

PREFLIGHT ONLY - DO NOT PRINT APPROVAL & NOTES

Bleed Trim Live Publication

CS6 5.625” x 8.625” 5.375” x 8.375” 4.875” x 7.875”

The SHAFT is WHERE it’s AT

None

Images » golfad_R2.psd (CMYK; 400 ppi; 100%) Inks » 4C

Cyan,

Magenta,

Yellow,

Black

R

ecently you have heard in the news how Tiger and Phil love their new drivers... what they really like is the new shaft on their drivers. The driver head provides the loft to your drives, it’s the shaft that gives you the control and distance.

Notes » Print Ad.

Our staff then devotes personal time to do ‘table spreads’ at area hospitals, medical, dental and chiropractic offices, health clubs, barber shops and beauty salons, sports bars and night clubs…anywhere and everywhere a golfer might frequent.

BlackOps shafts are made of the highest quality carbon available. By using the highest grade of Japanese graphite, 4000 Ton (T) graphite, versus the filler composites that most manufactures use, we have set the highest standard for quality.

Additional “out of market” distribution is done by our affiliate partner Logan’s Roadhouse restaurants 16 locations throughout the Carolinas.

A complimentary club head adapter provided with each BlackOps shaft purchase. Available in all makes and models. A $45 value!

So if you are happy with your existing driver but want more distance and control, re-shaft it for less than buying that latest new driver head. BlackOps has a 100% guarantee that is not offered by anyone else in the industry. We will exchange your shaft if you are not fitted properly, at no additional cost to you. This secures your buying power and enables you to get the EXACT shaft to fit your needs. *Please contact us within 30 days if you are unsatisfied. BlackOps also offers accessories. For a limited time we will donate to the Folds of Honor Foundation, $3 for the purchase of any hat or headcover and $10 for any shaft purchase.

BlackOpsGolfCompany.com 855-242-2982

Our current alliance with U-SAVE Car & Truck Rental has all customers checking in at their Myrtle Beach locations receive a copy of Golf Insider – Myrtle Beach.

Now available at both Myrtle Beach locations.

32

Golf Insider - Myrtle Beach

Spring 2014

33

www.mbgolfinsider.com

Advertising Features Eagle Nest Azalea Sands

h, North Myrtle Beac

SC

2100 Hwy. 17 S. (843) 272-6191 .com AzaleaSandsGC Slope: 126 Par: 72 69.9 USGA Rating:

.... Gene Hamm

Architect............

three easily played in a tient course that can be impa m designed a fun bring a smile to even the most to position of Architect Gene Ham period, a fact sure ess of it’s own. Th to four hour time a Sands each holes has a newn it especially “player friendly”. s, condos bunkers make golfer’s face. At Azale ays and green-side es that has NO home the course’s fairw a Sands is one of the few cours This is because Azale de the progress of your game. or backyards to impe

The 18-Hole Toughest Fina Course with the Grand Stra vated from thel Three. Built in 1971 and nd’s Little River, SC reno- 3820 clubhouse, in tees to the greens, along with Fairway Driv 2001 a Carolina pine . It’s beautifully surroun the (800) 543-3113 e species, which forest that shelters dozens ded by (843) 249-1449 of pres bird ent a musical back golf games. Hea drop for all eaglenestgolf.com rty cypr ess tree backers from freshwater pon s emerge like line- Par: trees sway in 72 ds and wispy the Slope: 120 challenges and gentle breezes, creating willow USGA Rating: natu 69.9 generous play obstacles. The gentle contours ral ing pleasant round. areas are the ingredients and Architect.................. Gene Ham m for a Kick back and relax after your roun take advantag d be sure to e Lounge. The daily specials, in the 19th octagonal-shaped hole enviable vantage lounge offer the days round. point of the course to refle s an ct on

Amenities: Bar, Practice Area Golf Shop, Snack

Beachwood

h, SC

North Myrtle Beac

S 1520 Highway 17 (800) 526-4889 BeachwoodGolf.com

Slope: 120 Par: 72 71.4 USGA Rating: . Gene Hamm Architect............

levels some of the d players of all skillh. Our beautifully d Golf Club has offere le Beac g in North Myrt of renowned architect Since 1968, Beachwoo plan — and fun — golfin most challenging championship course, the inspiredin operation. No houses, no year 45th Carolina our designed 18-hole ing ling lakes, towering unchanged enter Gene Hamm, is erfectly manicured acres of sparkand crepe myrtles. And we’re condos. Just 180 p floral displays, including azaleas of North Myrtle Beach. pines and brillianted right on Highway 17, in the heart conveniently locat Driving Range Amenities: Bar, Practice Area, Golf Shop, Snack e Beach

50 spring.indd 50

Golf Insider - Myrtl

Spring 2013 2/8/13 11:49 AM

Amenities: Golf Shop, Gril l, Practice THE NEW LETHA L. OUR MOST INNOV TOUR BALL EVER ATIVE .

$5 OFF AM &

1

Area

PM Rate

Good For Entir e Group. Not Valid With Any Othe Discount or Offer r Expires 12/31/2013

Golf Insider -

Myrtle Beach

Fall / Winter 2012

Back Cover ................................................. Inside Back Cover ..................................... Inside Front Cover ................................... Page 3 ......................................................... Full Pg. Display Ad .................................. Full Pg. Spotlight ...................................... Half Pg. Display Ad ................................. Half Pg. Spotlight ..................................... Restaurant Listing .................................... Accommodation Listing .........................

$3,850 $3,225 $3,225 $2,825 $2,480 $2,275 $1,780 $1,500 $ 425 $ 425

2015 Print Schedule Creative Due 14 - Jan 14 - April 7 - Sept

Proofs Out 26 - Jan 27 - April 21 - Sept

Proofs In 30 - Jan 1 - May 25 - Sept

Summer / Fall 2014 6/27/14 12:54 PM

ROUND

(Italic), Trade Gothic (Bold Condensed No. 20)

None None John Hornaday Marie Aholt None All

Slope: 130 71.2

Architect.............. Larry Young

Golf Insider - Myrtle Beach

FONTS & IMAGES Fonts » Source Sans Pro (Regular, Semibold), Mrs Lollipop (Regular), Aracne Regular Italic

Media Type

30

R

SAVED 5-13-2014 4:44 PM | BY Marie Aholt | PREVIOUSLY BY Marie Aholt | FILES SENT VIA None » Contact John Hornaday · None · jhornaday@barkleyus.com

Creative Director Designer Account Manager Studio Artist Print Production Proofreader

Par: 72 USGA Rating:

Amenities: Golf Shop, On-Site Lodging, Restaurant, Golf School, Lighted Practice Complex

summer14.indd 30

9905_Spirit_Golf_PrintAd_RUN.indd 9905 Spirit

1500 Legends Road (800) 990-8992 LegendsGolf.com

Playing the unforgettably challenging fairway and green-side bunkering requires a deft touch off the tee and on the approach. From tee to green, strategy will be the order of the day on this stunning, par-72 playing field.

LOW FARES SHOULD BE PAR FORE THE COURSE

On your next golf trip, don’t bust your budget just getting to the course. Fly Spirit and save your money for what really matters: more golf. We fly to some of the nation’s best golfing towns, like Myrtle Beach, Orlando, and Phoenix. Grab your buds, grab your clubs, and book a trip today at Spirit.com.

JOB INFO

Myrtle Beach, SC

Opened for play in October 1992, Parkland is modeled after the style of architects Alister MacKenzie, (Augusta National) and George Thomas (Riviera Country Club).

to Fairway

Job Client

Additional distribution includes consumer golf shows throughout the US and Canada. Golf Insider -Myrtle Beach is also direct mailed to subscribers, travel agencies and convention groups.

Taking its place alongside the award-winning Heathland and Moorland courses, Parkland is quickly establishing itself as the most exciting new course in Myrtle Beach. Offering distinct contrasts to the first two Legends courses, Parkland demonstrates the diversity and beauty of the natural terrain with contoured, tree-lined fairways, vast natural areas, deep-faced bunkers and massive, multi-level greens.

On Shelves 8 - March 8 - June 19 - Oct


Page Examples B:5.625” T:5.375” S:4.875”

Parkland at Legends Resort

Slice to Draw. Golf Insider – Myrtle Beach will deliver multi-media solutions with a compelling advertising / marketing program to assist all our clients in filling its tee sheet and restaurants, driving package play and room nights, and continue to influence the golf consumer. We will use our traditional print (“the magazine”), our Internet platforms, social media partners and e-newsletter connectivity to accomplish these goals. In summary, we will leverage all of Golf Insider resources to generate a “call to action” from your sought after demographic.

T:8.375”

S:7.875”

B:8.625”

Distribution 250+ key locations from Georgetown, SC to Wilmington, NC including welcome centers, chambers of commerce and strategic high traffic locations: major hotels, condominium rental offices, golf courses, retail golf shops, real estate agencies, and restaurant night life locations.

Change for the better. Switch and you could save with GEICO.

geico.com | 1-800-947-AUTO | local office

From runway

Some discounts, coverages, payment plans and features are not available in all states or all GEICO companies. GEICO is a registered service mark of Government Employees Insurance Company, Washington, D.C. 20076; a Berkshire Hathaway Inc. subsidiary. GEICO Gecko ©1999-2014. © 2014 GEICO

PREFLIGHT ONLY - DO NOT PRINT APPROVAL & NOTES

Bleed Trim Live Publication

CS6 5.625” x 8.625” 5.375” x 8.375” 4.875” x 7.875”

The SHAFT is WHERE it’s AT

None

Images » golfad_R2.psd (CMYK; 400 ppi; 100%) Inks » 4C

Cyan,

Magenta,

Yellow,

Black

R

ecently you have heard in the news how Tiger and Phil love their new drivers... what they really like is the new shaft on their drivers. The driver head provides the loft to your drives, it’s the shaft that gives you the control and distance.

Notes » Print Ad.

Our staff then devotes personal time to do ‘table spreads’ at area hospitals, medical, dental and chiropractic offices, health clubs, barber shops and beauty salons, sports bars and night clubs…anywhere and everywhere a golfer might frequent.

BlackOps shafts are made of the highest quality carbon available. By using the highest grade of Japanese graphite, 4000 Ton (T) graphite, versus the filler composites that most manufactures use, we have set the highest standard for quality.

Additional “out of market” distribution is done by our affiliate partner Logan’s Roadhouse restaurants 16 locations throughout the Carolinas.

A complimentary club head adapter provided with each BlackOps shaft purchase. Available in all makes and models. A $45 value!

So if you are happy with your existing driver but want more distance and control, re-shaft it for less than buying that latest new driver head. BlackOps has a 100% guarantee that is not offered by anyone else in the industry. We will exchange your shaft if you are not fitted properly, at no additional cost to you. This secures your buying power and enables you to get the EXACT shaft to fit your needs. *Please contact us within 30 days if you are unsatisfied. BlackOps also offers accessories. For a limited time we will donate to the Folds of Honor Foundation, $3 for the purchase of any hat or headcover and $10 for any shaft purchase.

BlackOpsGolfCompany.com 855-242-2982

Our current alliance with U-SAVE Car & Truck Rental has all customers checking in at their Myrtle Beach locations receive a copy of Golf Insider – Myrtle Beach.

Now available at both Myrtle Beach locations.

32

Golf Insider - Myrtle Beach

Spring 2014

33

www.mbgolfinsider.com

Advertising Features Eagle Nest Azalea Sands

h, North Myrtle Beac

SC

2100 Hwy. 17 S. (843) 272-6191 .com AzaleaSandsGC Slope: 126 Par: 72 69.9 USGA Rating:

.... Gene Hamm

Architect............

three easily played in a tient course that can be impa m designed a fun bring a smile to even the most to position of Architect Gene Ham period, a fact sure ess of it’s own. Th to four hour time a Sands each holes has a newn it especially “player friendly”. s, condos bunkers make golfer’s face. At Azale ays and green-side es that has NO home the course’s fairw a Sands is one of the few cours This is because Azale de the progress of your game. or backyards to impe

The 18-Hole Toughest Fina Course with the Grand Stra vated from thel Three. Built in 1971 and nd’s Little River, SC reno- 3820 clubhouse, in tees to the greens, along with Fairway Driv 2001 a Carolina pine . It’s beautifully surroun the (800) 543-3113 e species, which forest that shelters dozens ded by (843) 249-1449 of pres bird ent a musical back golf games. Hea drop for all eaglenestgolf.com rty cypr ess tree backers from freshwater pon s emerge like line- Par: trees sway in 72 ds and wispy the Slope: 120 challenges and gentle breezes, creating willow USGA Rating: natu 69.9 generous play obstacles. The gentle contours ral ing pleasant round. areas are the ingredients and Architect.................. Gene Ham m for a Kick back and relax after your roun take advantag d be sure to e Lounge. The daily specials, in the 19th octagonal-shaped hole enviable vantage lounge offer the days round. point of the course to refle s an ct on

Amenities: Bar, Practice Area Golf Shop, Snack

Beachwood

h, SC

North Myrtle Beac

S 1520 Highway 17 (800) 526-4889 BeachwoodGolf.com

Slope: 120 Par: 72 71.4 USGA Rating: . Gene Hamm Architect............

levels some of the d players of all skillh. Our beautifully d Golf Club has offere le Beac g in North Myrt of renowned architect Since 1968, Beachwoo plan — and fun — golfin most challenging championship course, the inspiredin operation. No houses, no year 45th Carolina our designed 18-hole ing ling lakes, towering unchanged enter Gene Hamm, is erfectly manicured acres of sparkand crepe myrtles. And we’re condos. Just 180 p floral displays, including azaleas of North Myrtle Beach. pines and brillianted right on Highway 17, in the heart conveniently locat Driving Range Amenities: Bar, Practice Area, Golf Shop, Snack e Beach

50 spring.indd 50

Golf Insider - Myrtl

Spring 2013 2/8/13 11:49 AM

Amenities: Golf Shop, Gril l, Practice THE NEW LETHA L. OUR MOST INNOV TOUR BALL EVER ATIVE .

$5 OFF AM &

1

Area

PM Rate

Good For Entir e Group. Not Valid With Any Othe Discount or Offer r Expires 12/31/2013

Golf Insider -

Myrtle Beach

Fall / Winter 2012

Back Cover ................................................. Inside Back Cover ..................................... Inside Front Cover ................................... Page 3 ......................................................... Full Pg. Display Ad .................................. Full Pg. Spotlight ...................................... Half Pg. Display Ad ................................. Half Pg. Spotlight ..................................... Restaurant Listing .................................... Accommodation Listing .........................

$3,850 $3,225 $3,225 $2,825 $2,480 $2,275 $1,780 $1,500 $ 425 $ 425

2015 Print Schedule Creative Due 14 - Jan 14 - April 7 - Sept

Proofs Out 26 - Jan 27 - April 21 - Sept

Proofs In 30 - Jan 1 - May 25 - Sept

Summer / Fall 2014 6/27/14 12:54 PM

ROUND

(Italic), Trade Gothic (Bold Condensed No. 20)

None None John Hornaday Marie Aholt None All

Slope: 130 71.2

Architect.............. Larry Young

Golf Insider - Myrtle Beach

FONTS & IMAGES Fonts » Source Sans Pro (Regular, Semibold), Mrs Lollipop (Regular), Aracne Regular Italic

Media Type

30

R

SAVED 5-13-2014 4:44 PM | BY Marie Aholt | PREVIOUSLY BY Marie Aholt | FILES SENT VIA None » Contact John Hornaday · None · jhornaday@barkleyus.com

Creative Director Designer Account Manager Studio Artist Print Production Proofreader

Par: 72 USGA Rating:

Amenities: Golf Shop, On-Site Lodging, Restaurant, Golf School, Lighted Practice Complex

summer14.indd 30

9905_Spirit_Golf_PrintAd_RUN.indd 9905 Spirit

1500 Legends Road (800) 990-8992 LegendsGolf.com

Playing the unforgettably challenging fairway and green-side bunkering requires a deft touch off the tee and on the approach. From tee to green, strategy will be the order of the day on this stunning, par-72 playing field.

LOW FARES SHOULD BE PAR FORE THE COURSE

On your next golf trip, don’t bust your budget just getting to the course. Fly Spirit and save your money for what really matters: more golf. We fly to some of the nation’s best golfing towns, like Myrtle Beach, Orlando, and Phoenix. Grab your buds, grab your clubs, and book a trip today at Spirit.com.

JOB INFO

Myrtle Beach, SC

Opened for play in October 1992, Parkland is modeled after the style of architects Alister MacKenzie, (Augusta National) and George Thomas (Riviera Country Club).

to Fairway

Job Client

Additional distribution includes consumer golf shows throughout the US and Canada. Golf Insider -Myrtle Beach is also direct mailed to subscribers, travel agencies and convention groups.

Taking its place alongside the award-winning Heathland and Moorland courses, Parkland is quickly establishing itself as the most exciting new course in Myrtle Beach. Offering distinct contrasts to the first two Legends courses, Parkland demonstrates the diversity and beauty of the natural terrain with contoured, tree-lined fairways, vast natural areas, deep-faced bunkers and massive, multi-level greens.

On Shelves 8 - March 8 - June 19 - Oct


MECHANICAL REQUIREMENTS Full Page

Trim Size – Single Bleed: 5.375” x 8.375” Full Page (No Bleed): 4.875” x 7.75” Full Page (With Bleed): 5.625” x 8.5” Half Page (No Bleed): 4.8” x 3.8”

Full Page (No Bleed) 4.875” x 7.75”

Your Source For The Beach’s Best Golf

Double Page

Trim Size – 2 page Spread: 10.75” x 8.375” 2-­‐ page Spread (No Bleed): 10.25” x 7.75” (.25” gutter) 2-­‐ page Spread (With Bleed): 11” x 8.5” (.25” gutter) * Bleeds must allow .125” on all four sides. *Center spread specs need to be altered to 9.75” x 7.625” due to shingling. *Please keep all bleeds with a live area of .375” from all edges.

Summer

MYRTLE BEACH

Restaurant Listing

Accommodation Listing

Preformatted -­‐ Area 4.875” x 1.75” Please provide: One high-­‐ resolution image scalable to 2.55” x 1.5” Address – Phone Number – Web site Fifty word description

Preformatted -­‐ Area 4.875” x 1.75” Please provide: One high-­‐ resolution image scalable to 2.55” x 1.5” Address – Phone Number – Web site Fifty word description

MYRTL

MY

H 201 Golf C 3 Myrtle B ourse each t Resort of the Ye ar &

Barefoo

Golf ’s D

ye Cours

Welcome Natalie Gulbis New Spokesperson for MyrtleBeachTrip.com

antation Pawleys Pl 25 Years2014’s Hottest Clubs, es at br le Ce

Golf Accessories

25 Fall’s Top

t Apperal & th the mos Courses wi ack froPGA m Merchandise Show db positive fee u. yo e lik st players, ju

2.5” x 3.75” (no bleeds)

Lear

§ All graphics should be submitted in eps tif or pdf formats, files must be 300dpi resolution. § If using Quark extensions, please include all extensions. § Color photos should be saved in CMYK mode Black and white photos in grayscale tif format.

Arcad

In Golf Resort CareerLegends Is There A ? Everything a Group ur Future Golf In Yo t your n how to ge Leader Is Looking For

Accepted File Formats § Eps files should be converted to outlines before being submitted § PDF’s must be saved as high-­‐resolution CMYK images. Please use the Print Optimized option in Distiller. We are unable to make changes to pdf files, therefore any changes will require that a new file be submitted.

14

E BEAC

ACH RTLE BE

Coupon Section – Summer Issue Only

/ Fall 20

foot in the

Clark

Chef Aa

door.

Fall 2013 spring 14.indd 1

Spring 2014

3/4/14 3:47 PM

Prime

’s Sea fo

ian Celebra Shores ting 40 Years

od y - Fresh & Chop Ho u Food an d Fresh se Ideas

ron Gra

Time Kids’ Pla s Signatur y Free e Summer Courses of Endle ss Golf

MBGolfInsider.com Informational Media

e


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